AppLovin Legal Information

Terms of Use Agreement Revision – December 4, 2025


Content

We have updated our Terms of Use, effective December 4, 2025. By continuing to use the Platform, the Services, or the Software after that date, you agree to the changes.

These Terms of Use (the “Agreement”) govern the relationship between you (“User,” “you” or “your”) and These Terms of Use (the “Agreement”) govern the relationship between you (“User,” “you” or “your”) and AppLovin Corporation, a Delaware corporation, or AppLovin (Singapore) Pte. Ltd., a Singapore company, if applicable (collectively, “AppLovin,” “we” or “our,” and together with “User,” the “Parties,” and each a “Party”) and apply to your use of the Services (as defined below).  For purposes of this Agreement, and depending upon how you use the Services, you have contracted with the following AppLovin entity:

  • Advertisers in the United States — If your principal place of business is in the United States of America or its territories, you have entered into this Agreement with AppLovin Corporation.
  • Advertisers in all Non-U.S. Regions — If your principal place of business is outside of the United States of America or its territories, you have entered into this Agreement with AppLovin (Singapore) Pte. Ltd., except for the Data Processing Agreement incorporated into this Agreement, which you have entered into with AppLovin Corporation as the parent corporation for AppLovin (Singapore) Pte. Ltd.
  • Publishers in Singapore — If your principal place of business is in Singapore, you have entered into this Agreement with AppLovin (Singapore) Pte. Ltd., except for the Data Processing Agreement incorporated into this Agreement, which you have entered into with AppLovin Corporation as the parent corporation for AppLovin (Singapore) Pte. Ltd.
  • Publishers worldwide, excluding Singapore — If your principal place of business is in any other country or region except Singapore, you have entered into this Agreement with AppLovin Corporation.

Please read this Agreement and our Privacy Policy carefully before using the Services.  By accessing the AppLovin platform, currently located at www.applovin.com and on other pages (the “Platform”), or registering, enabling, or using any of the Services (as defined in Section 1 below), you become a User and agree to be bound by this Agreement.  If you do not agree to this Agreement, you must not use (or you must stop using) the Platform or the Services.  Your access to and use of the Platform or the Services may also be subject to additional terms or agreements between us and you.

If you have entered into this Agreement on behalf of a company or other entity, you represent that you have been duly authorized with the authority to enter into this Agreement on behalf of that company or other entity, and you expressly represent that the company or other entity agrees to be bound by this Agreement.  In that case, the term “you” refers to the third party or parties on a joint and several basis.  If you have entered into this Agreement on an individual basis, you represent that you are the age of legal majority or older in your jurisdiction (aged 18 and over) and have the legal capacity to enter into and be bound by this Agreement.

As described below, the Platform, the Services, and the Software may fall within United States export controls.  You may not use the Platform or the Services if United States law or other applicable law preclude you from receiving products, including services or the Software, from the United States or from using the Platform, the Services, or the Software.  Registration for and use of the Platform or the Services where prohibited will be void.

SECTION 14 OF THIS AGREEMENT CONTAINS AN INFORMAL DISPUTE RESOLUTION PROCESS, A BINDING AGREEMENT TO ARBITRATION, AND A CONSOLIDATED, CLASS ACTION, AND REPRESENTATIVE ACTION WAIVER, AND SECTION 9 CONTAINS WARRANTY DISCLAIMERS AND A LIMITATION OF OUR LIABILITY.  BY USING THE PLATFORM OR THE SERVICES, YOU AGREE TO THESE PROVISIONS.

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1. The Services; Changes to the Services or this Agreement

AppLovin operates a suite of tools for developers and other businesses to automate and optimize the marketing and monetization of their platforms, products, or services by enabling the placement of different types of advertisements on digital properties (including mobile apps, websites, and connected TV devices) and distributing our customers’ mobile apps, platforms, products, or services to end users using various technologies, including AI-powered tools and the Software (collectively, the “Services”).  AppLovin may offer additional services or revise any of the Services, at its discretion, and this Agreement will apply to all additional services or revised Services.  As explained below, AppLovin also reserves the right to stop offering any of the Services and to immediately suspend or terminate your access to any of the Services.

Registration and Account Information — You need to register and create an account to access the Platform and the Services (or some portion of them) for your own (i.e., individual or entity) use only. By registering and creating an account to access the Platform and the Services (or some portion of them), you agreed to be bound to this Agreement. You must provide us with accurate, complete, and up-to-date account information.  In addition, you may not authorize others to use your account, and you may not assign or otherwise transfer your account or this Agreement to any other person or entity.  You also understand that you must keep your account information secure and that you should not disclose your account credentials to anyone.  You alone remain solely responsible for all activities that occur under your account, regardless of whether you know about them or not. 

Updates or Changes to the Platform or the Services—We may from time-to-time update, improve, enhance, conduct testing, and further develop the Platform or the Services (for example, in the form of bug fixes, enhancements, security patches, new software modules, or new versions).  You understand that these improvements, enhancements, or tests may impact your or end users’ experience.  In addition, we may add or remove functionalities or features of the Platform or the Services at any time, and we may modify, suspend, restrict, terminate, or stop the Platform or the Services (or any portion of them) at any time.  We may also suspend, restrict, delete, or remove access to the Platform or the Services (or any portion of them) or your account at any time.

Notifications and Messages from the Platform or the Services — We may from time-to-time send you notifications or messages regarding the Platform, the Services, and the Software.  By using the Services, you consent to receive these messages from us, our affiliates, or providers.  

Changes to this Agreement—We may modify or update this Agreement (including the Publisher PoliciesDemand PoliciesEULAPrivacy Policy,  Platform DPA, and Demand Partner DPA incorporated into and made a part of this Agreement).  If we modify or update this Agreement, we will post the revised Agreement, which will generally become effective 30 days later.  In addition, we may notify you directly via email and/or through the Platform or the Services.  By continuing to use the Platform, the Services, or the Software after those modifications or updates become effective, you agree to be bound by the revised Agreement.  If you do not agree to be bound by the revised Agreement, then you must not use the Platform, the Services, and the Software anymore.

Retention — By creating a business account, you agree that your account and related data will be retained for the required periods under applicable law.

2. Your Use of the Platform and the Services

Advertisers’ Use of the Platform and the Services — Advertisers, media buyers, ad agencies, demand-side platforms, e-Commerce platforms, channel partners, or merchants, or other providers of advertisements (collectively, “Advertisers” or an “Advertiser”) may provide content, including text links, banners, videos, artwork, and graphics (“Advertisements”), and AppLovin may collect content, including text links, videos, artwork, and other files, for display on any Property.

If you use the Services as an Advertiser or as any other entity that bids on advertising inventory or serves Advertisements through the Services, you must comply with the AppLovin Policies for Demand Partners (the “Demand Policies”) and shall not contribute, submit, or make available through the Services, or use the Services in connection with, any Advertisements or content that violate the Demand Policies.

In addition, you hereby grant AppLovin a perpetual, irrevocable, sublicensable, non-exclusive, worldwide, and royalty-free right and license to copy, adapt, reproduce, distribute, display, publicly perform, and otherwise use Advertisements and other content, including any intellectual property rights contained on these materials, for the purpose of providing the Services, including serving the Advertisements and distributing Advertisers’ platforms, products, or services to end users.  In addition, you grant AppLovin a perpetual, irrevocable, sublicensable, non-exclusive, worldwide, and royalty-free right and license to use and retain data collected from you for purposes of improving the Services, including our AI-powered technologies and Software.

Publishers’ Use of the Platform and the Services — Developers and other businesses (collectively, “Publishers” or a “Publisher”) may list digital properties, including mobile applications, websites, connected TV devices, and other platforms or services (each a “Property,” and collectively “Properties”), and make them available for Advertisements (as defined above).  

If you use the Services as a Publisher, you must comply with the AppLovin Policies for Publishers (the “Publisher Policies”) and shall not contribute, submit, or make available through the Services, or use the Services in connection with, any Property or content that violates the Publisher Policies.  As set forth below and in the Publisher Policies, Publishers may not generate or engage in, or authorize or encourage any third party to generate or engage in, invalid activity, invalid traffic, fraudulent impressions of, or fraudulent clicks on, any Advertisement (as defined above) through any means.  AppLovin will determine what constitutes valid impressions, clicks, requests, valid traffic, and valid activity, and payments to you as a Publisher may be withheld or adjusted if you engage in any actual or suspected violation of this Agreement or the Publisher Policies

In addition, you hereby grant AppLovin all the necessary rights and permissions to: (a) use your Property’s or Properties’ intellectual property rights provided during the Services for the purpose of fulfilling AppLovin’s obligations; (b) access, index, store, and cache requests made from Property or Properties to the Services, including by automated means; and (c) access your Property or Properties to provide the Services, including placing or displaying Advertisements.  In addition, you grant AppLovin a perpetual, irrevocable, sublicensable, non-exclusive, worldwide, and royalty-free right and license to use and retain data collected from you for purposes of improving the Platform and the Services, including our AI-powered technologies and Software.

Eligibility to Use the Platform and the Services — You agree to use the Platform and the Services consistent with this Agreement and all laws and regulations, including United States export controls, 28 CFR Part 202, and similar requirements.  In addition, you may not use the Platform, the Services, or the Software if you or any of your affiliates or, to your knowledge, any director, officer, manager, or employee of such entities: (i) cannot receive products, including services or the Software, from the United States (because for example you live in a country embargoed by the United States) or have been the target of sanctions by any governmental entity; (ii) cannot access or use the Platform, the Services, or the Software in compliance with this Agreement under the applicable laws of your jurisdiction; (iii) have previously been suspended from the Services; or (iv) (a) qualify as (1) a foreign entity headquartered in or organized under the laws of a “country of concern” as defined in 28 CFR Part 202; (2) a foreign entity 50% or more owned by a country of concern or covered person as defined in 28 CFR Part 202; (3) a foreign individual primarily resident in a country of concern as defined in 28 CFR Part 202; or (4) a foreign individual who serves as an employee or contractor of a covered person entity or a country-of-concern government as defined in 28 CFR Part 202 and (b) your access or use of the Platform, the Services, or the Software would qualify as a “data transaction” as defined in 28 CFR Part 202.

Your Access to and Use of Our Software — You may have access to software development kits (SDKs), applications programming interfaces (APIs), pixels, other integrations, documentation, tools and assemblies, libraries, scripts, object code, sample source code, and similar developer material made available by AppLovin specifically for purposes of your access to and use of the Platform and the Services (the “Software”).  This Agreement and the End User License Agreement (the “EULA”) govern your use of the Software owned by AppLovin and provided to you only for purposes of your access to and use of the Platform and the Services.

Third-Party SDKs or Other Software Integrations — Your use of any third-party SDKs, APIs, pixels, connections, or similar software in connection with the Services will be governed by the terms of any agreement applicable to those integrations, connections, or software.  We have no responsibility for any aspect of these third-party integrations, connections, or software, including any ad serving or data processing that may occur through them.  You and the third-party provider must ensure compliance with all applicable laws and regulations, including those concerning privacy and data protection, age-related restrictions, labeling and disclaimer requirements, advertising guidelines, and any similar requirements.

3. Our Retained Proprietary Rights; Restrictions on Your Use

Except for the limited license granted herein, we and our licensors retain all legal right, title, and interest in and to the Platform and the Services, including all of the intellectual property associated with the Platform and the Services, the technologies and the Software used to provide the Platform or the Services, the advertisements created by AppLovin except to the extent they include your intellectual property (the “AppLovin Ads”), any improvements or derivative products or services, and all other aspects of the Platform and the Services.  We reserve all rights not expressly granted to you.

Restrictions on Your Access and Use — You agree not to access or use the Platform or the Services (or any part of them) other than as permitted by this Agreement.  You agree not to modify, create derivative works based on, decompile, reverse engineer or disassemble, or otherwise attempt to extract source code from, the Platform or the Services (or any part of them).  In addition, you may not (a) copy, distribute, rent, lease, lend, sublicense, transfer or make the Platform or the Services available to any third party; (b) attempt to defeat, avoid, by-pass, remove, deactivate or otherwise circumvent any software protection mechanisms in the Platform or the Services; (c) modify, remove, or obscure any proprietary notices or legends that appear on the Platform or the Services or during the use and operation thereof; (d) sell, assign, license, disclose, or otherwise transfer or make available the Platform or the Services, any copies of the Platform or the Services, or any information derived from the Platform or the Services in any form to any third parties; or (e) remove or alter any proprietary notices or marks on the Platform or the Services.  

This Agreement does not grant you or any other party any right, title, or interest in the Platform or the Services, any content in the Platform or the Services (including any AppLovin Ads), or in our or our licensors’ trademarks, logos, and other intellectual property.  We reserve all rights not expressly granted to you.

Our Use of Your Feedback — If you make suggestions regarding any features, functionality, or performance of the Platform, the Services, or the Software that AppLovin adopts for any of its products or services, such features, functionality, and performance shall be deemed automatically assigned to AppLovin under this Agreement and become our sole and exclusive property.   

4. Data Privacy and Data Sharing

Data Processing Agreement — To the extent that any Personal Data (as defined under applicable data protection laws) is shared hereunder, the processing of such Personal Data shall be governed by the terms set forth in the Platform Data Processing Agreement (the “Platform DPA”) (or the Demand Partner Data Processing Agreement (the “Demand Partner DPA”) for ALX demand side platforms), which are incorporated into and made a part of this Agreement.  As described above, you have entered into the Platform DPA or Demand Partner DPA, as applicable, with AppLovin Corporation.

Data Sharing Representations and Warranties — You represent and warrant, as applicable, that:

  • You will comply with all applicable laws, rules, and regulations relating to the collection, use, and sharing of information about any end user who interacts with the Services. 
  • You will ensure that you will have, at all times, a clearly labeled and easily accessible privacy policy that complies with all applicable laws and specifically provides end users with clear information about SDKs, cookies, device-specific information, location information, and other information stored on, accessed on, or collected from end users’ devices in connection with the Services.  
  • You will ensure (where required by law) that each end user consents to the storing and accessing of cookies, device-specific information, or other information on the end user’s device by AppLovin in connection with the Services, and upon AppLovin’s request, provide us with written evidence of such consent, including the date of the consent and the consent language presented to the end user. 
  • You will ensure that you have adequate rights and have obtained all necessary permissions and consents required under applicable laws to disclose Personal Data to AppLovin for purposes consistent with this Agreement, including improving the Services.
  • You shall, at all times and in accordance with the requirements of applicable data protection laws, make available, maintain, and make operational on your properties: (i) a mechanism for obtaining such consent from end users; and (ii) a mechanism to honor end users’ data subject rights (opt-out of sale for interest-based advertising, deletion, access, etc.).

Complying with 28 CFR Part 202 and Similar Requirements — If you qualify as a “foreign party” as defined in 28 CFR Part 202, you may not sell, provide access to, or otherwise share or attempt to share any data provided to you pursuant to your use of the Services to “countries of concern” or “covered persons” as defined in 28 CFR Part 202.  If you know or suspect that a country of concern or covered person has gained access to any data provided to you pursuant to your use of the Services, you must immediately notify us and take other appropriate steps required under applicable laws.  Failure to comply with this requirement will constitute a breach of this Agreement and may constitute a violation of 28 CFR Part 202.

AppLovin Privacy Policy — Our Privacy Policy describes how we collect, use, disclose, share, and otherwise process information and material provided by you.  By accessing and using the Platform or the Services, you affirm that you have reviewed and acknowledge the terms of the Privacy Policy.

5. Prohibition on Children Data and Using the Services for Children or Apps Exclusively Targeted to Children

Whether you are a Publisher or Advertiser, you may not provide AppLovin with children data or cause that information to be provided via a third party. You may not initialize or use any AppLovin SDK in any way or otherwise use any aspect of the Services in connection with an end user who qualifies as a “child” under applicable laws.  Please note that jurisdictions define the term “child” differently and these definitions may change over time.  You shall be solely responsible for (1) determining whether an end user of your Property or Advertisement qualifies as a “child” under applicable laws and (2) taking the steps necessary to ensure that you do not initialize or use any AppLovin SDK in any way or otherwise use any aspect of the Services in connection with a “child” under applicable laws.

In addition, you acknowledge and agree that you will not use the Services in connection with any Property or Advertisement exclusively designed for or exclusively directed to children as defined and required by applicable laws, or for any Property or Advertisement that could implicate the Children’s Online Privacy Protection Act of 1998 (15 U.S.C. 6501, et seq.) (“COPPA”), laws of similar effect in any applicable jurisdiction, as well as any applicable app store policies.  You shall be solely responsible for ensuring that any Property or Advertisements comply with all age-related laws and applicable app store policies, including COPPA or laws of similar effect in any applicable jurisdiction.

As explained above, in the Privacy Policy, the Publisher Policies, and the Demand Policies, children may not use the Services, you may not initialize or use any AppLovin SDK in any way or otherwise use any aspect of the Services in connection with a child, and AppLovin does not knowingly collect personal information from children or serve advertisements to children.

If you believe we served an advertisement to a child or might have personal information from or about a child, or if you believe a User may be exclusively designed for or exclusively directed to children, or may be knowingly passing personal information from children to us, please contact us via email at [email protected].

6. Fees and Payments

a. Fees from Advertisers’ Use of the Services

Payments from Advertisers — For purposes of your use of the Services, AppLovin will provide you with access to an online system to manage and analyze your Advertisements served through the Services, maintain and update your payment and billing information, and perform other functions related to your account and Advertisements.  AppLovin manages Advertisers’ spend through Daily Spend Limits and Monthly Invoicing as applicable. 

  • Daily Spend Limits — Advertisers will by default be subject to daily spend limits and required to pay-as-you-go for your use of the Services and any applicable Taxes (as defined below) via AppLovin’s online system.  AppLovin will charge your designed payment method each day up to your daily spend limit or deduct that amount against your available account balance.  As such, you must maintain a positive account balance or designate an accepted payment method for automatic charges in AppLovin’s online system to serve Advertisements through the Services.  If your account balance falls to zero or your designated payment method fails to process, AppLovin will discontinue serving your Advertisements through the Services.  To restart the delivery of your Advertisements, you must deposit sufficient funds via AppLovin’s online system to establish a positive account balance or designate an accepted payment method for automatic charges.  Advertisers subject to daily spend limits acknowledge and understand that AppLovin will charge their designated payment methods or deduct against their available account balances for Advertisements served through the Services (and any applicable Taxes as defined below) exclusively based on the numbers in AppLovin’s online system.  In addition, all amounts must be paid in U.S. Dollars regardless of your primary place of business.
  • Monthly Invoicing — Certain Advertisers will pay for their use of the Services after invoicing by AppLovin.  Advertisers acknowledge and understand that AppLovin will invoice them for Advertisements served through the Services (and any applicable Taxes as defined below) exclusively based on the numbers in AppLovin’s online system.  Unless otherwise indicated, payment will be due within thirty (30) days of the invoice date, and all amounts will be payable in U.S. Dollars regardless of your primary place of business.

Advertisers acknowledge and agree that they must comply with all payment and billing information in AppLovin’s online system or otherwise provided by AppLovin and pay all applicable Taxes as defined below.  AppLovin reserves the right, in its sole discretion, to modify the payment or billing requirements, change the supported payment methods via AppLovin’s online system (or any aspect of them, including requiring payments over certain amounts to be submitted via specific payment methods), modify daily spending limits or credit limits as applicable, or implement other account, payment, or billing changes at any time.

Past Due Accounts — If your payment method fails or any account(s) becomes past due, AppLovin may take steps to collect past due amounts using any available mechanisms, including holding, netting, or offsetting any past due amounts from payments to you as a Publisher or due to you under any other agreement, suspending or terminating your account(s), referring the balance to collections, or pursuing the balance through other available means.  You agree to pay all expenses associated with any such mechanism, including reasonable attorneys’ fees, court costs, or collections’ fees, plus interest accruing on any past due amounts at the lesser of 1% per month or the lawful maximum.

Refund Policy — AppLovin provides the Services on an “as is” and “as available” basis and explicitly disclaims all warranties.  AppLovin does not issue refunds for Advertisers’ spend through the Services, with the limited exception of refunds for unused account balances (less any outstanding amounts owed by you or applicable Taxes).  As described below, if this Agreement terminates or your account remains inactive for a sustained period, AppLovin will also upon request and as soon as reasonably practicable refund your available account balance (less any outstanding amounts owed by you or applicable Taxes).  Notwithstanding any of the foregoing, AppLovin may offer a refund where a significant system error as defined and determined by AppLovin impacts your spend through the Services.  AppLovin reviews refund requests based on system errors on a case-by-case and issues refunds, if any, in its sole discretion and without admission of liability.  If AppLovin approves your refund request, you will, at AppLovin’s election and as soon as reasonably practicable, receive either ad credits that can be used towards future spend or a refund to your original payment method.  Refunds will not be issued if (1) you have an outstanding balance with AppLovin or owe applicable Taxes, (2) your account has an available account balance as a result of promotional credits, (3) you request a refund more than thirty (30) days after the applicable spend, or (4) you may have violated this Agreement or the Demand Policies, among other circumstances as defined in AppLovin’s sole discretion.

b. Payments to Publishers

Payments to Publishers — For purposes of your use of the Services, AppLovin will provide you with access to an online system to manage and analyze your Advertisements served through the Services, maintain and update your payment and billing information, and perform other functions related to your account.  You acknowledge and understand that AppLovin will pay you monthly earnings for valid impressions filled by AppLovin, calculated exclusively based on AppLovin’s accounting and the numbers in AppLovin’s online system, and subject to the minimum applicable payment threshold (communicated through the Services).  Payments to you will be calculated by AppLovin based on valid impressions served on your Property by AppLovin and the pricing associated with those impressions, which could take the form of cost per mille (CPM) or a percentage of Net Revenue (as defined below) as determined by AppLovin.     

  • Invalid Activity — For purposes of calculating these payments, AppLovin will, in its sole discretion, determine what constitutes valid impressions, clicks, requests, valid traffic, and valid activity.  Invalid activity includes: (i) spam, invalid impressions, or invalid clicks on Advertisements generated by any person, bot, automated program, or similar device, including through any clicks or impressions originating from your IP addresses, computers under your control, or similar self-click schemes; (ii) clicks solicited or impressions generated by payment of money and false representation; (iii) clicks or impressions co-mingled with a significant amount of the activity described in (i) and (ii) above; or (iv) any breach of this Agreement or the Publisher Policies.  As described in this Agreement and the Publisher Policies, AppLovin will only pay you for valid impressions served on your Property by AppLovin.
  • Net Revenue — For purposes of calculating these payments, “Net Revenue” means revenues actually received by AppLovin from the sale, use, or other disposition of Advertisements displayed on your Property, less Taxes (as defined below), less any agency commissions, buyer fees, carrier and/or partner fees, and less any allowances actually made or taken for returns, cash discounts, or promotional allowances, but excluding other revenues indirectly earned, if applicable, for consulting, planning and targeting, copywriting, site building, account management, or technical modifications or technical innovations that may be charged by AppLovin to third parties from time to time.  The portion of Net Revenue received by User will generally be determined on the first Monday of each calendar month, on which day those revenues accrued to your account thirty (30) or more days earlier shall become eligible to be paid.

Subject to the foregoing and the minimum applicable payment threshold, AppLovin will pay your monthly earnings according to the payment details entered into your AppLovin account.  You acknowledge and affirm that you are the beneficial owner of the bank account(s) reflected in your payment details.  Depending upon those payment details, you may be responsible for certain bank fees associated with the transmission of payments from your AppLovin account.  As set forth above, to help ensure proper payment, you remain solely responsible for providing and maintaining accurate contact and payment information associated with your account.

Our Right to Withhold, Adjust, or Offset Payments — We may withhold, adjust, or offset payments to you based upon any amounts you owe to AppLovin under this Agreement or any other agreement, any amounts refunded or credited to Advertisers, any amounts arising from invalid activity, or if you engage in any actual or suspected violation of this Agreement or the Publisher Policies, in any case as determined by AppLovin in its sole discretion.

Payments from Other Networks — Your monthly earnings for impressions filled through the Services by other networks, as may be reflected in AppLovin’s online system, will be paid in accordance with the policies and practices of those other networks. 

c. Miscellaneous Provisions

Taxes — You will pay (or have your account charged or deducted for) any direct or indirect local, state, federal or foreign taxes, levies (including any equalization levy), duties, or similar governmental assessments of any nature, including but not limited to VAT, GST, excise, sales, use, consumption, and withholding taxes (collectively, “Taxes”) or other charges in connection with its use of the Platform, the Services, or the Software, including any Taxes AppLovin is legally obligated to charge.  AppLovin’s fees do not include Taxes and you agree to pay, in addition to such fees, all applicable Taxes imposed by any taxing authority in connection with your use of the Services.  In all cases, you shall pay the full amount owed to AppLovin, inclusive of and without deduction for, any invoiced Taxes.  Advertisers subject to daily spend limits acknowledge and understand that AppLovin will charge their designated payment methods or deduct against their available account balances to cover any applicable Taxes.  You may provide AppLovin with an exemption certificate or equivalent information acceptable to the relevant taxing authority, in which case AppLovin will not charge or collect the Taxes covered by such certificate.  Where a Publisher supplies a Property or Properties to AppLovin which is subject to any Taxes, Publisher shall be responsible for remitting the Taxes to the proper authorities.  Where applicable, Publisher agrees to GST self-billing for Singapore GST purposes and agrees to remit all GST output tax to the proper authorities, as required by law, as shown on each AppLovin self-billed invoice.  Upon request, Publisher shall provide AppLovin with its GST registration number.

Payment Processing Fees — You will pay any processing fees associated with your payment of invoices from AppLovin.  In all cases, you shall pay the full amount owed to AppLovin, inclusive of and without deduction for, any processing fees associated with your payment.

Changes to Fees or Charges — AppLovin reserves the right to change its fees and to institute new charges at any time, upon prior notice, and to invoice for fees and/or make payments for earnings from any of our affiliates.

Refund of Unused Account Balance — If this Agreement terminates or your account remains inactive for more than ninety (90) continuous days, then AppLovin will upon request and as soon as reasonably practicable refund your available account balance less any outstanding balance owed by you to AppLovin or applicable Taxes.

7. Confidentiality Obligations

AppLovin Confidential Information — “AppLovin Confidential Information” includes: (a) all Software, technology, and documentation relating to the Platform and the Services and any other non-public technical or business information; (b) the existence of, and information about, beta features in the Services (or any aspect of them); (c) the terms of any order with AppLovin, pricing information related to the Services, and any statistics provided by AppLovin concerning your use of the Platform and the Services; and (d) any other information made available to you by AppLovin that either has been marked as confidential or would ordinarily be considered confidential given the nature of the information or the relevant circumstances.  AppLovin Confidential Information does not include information (i) that you already knew prior to your use of the Services or the Platform, (ii) that becomes public through no fault of yours or breach by you of this Agreement, (iii) that you independently developed without use of AppLovin Confidential Information, or (iv) that you rightfully obtained from a third party without restriction on use or disclosure.
Use and Disclosure Restrictions — You agree not to use AppLovin Confidential Information except as permitted under this Agreement or any other agreement, terms, or policies that govern your access and use of the Platform and the Services.  You further agree not to disclose AppLovin Confidential Information without our prior written consent.  In addition, without our prior written consent, you will not post, copy, modify, transmit, disclose, show in public, create any derivative works from, distribute, make commercial use of, or reproduce any (i) AppLovin Confidential Information or (ii) copyrighted material, trademarks, or other proprietary information accessible through the Platform or the Services.  These restrictions do not prevent you from disclosing AppLovin Confidential Information: (a) pursuant to a court order or other lawful process, provided that you first give AppLovin sufficient advanced notice of such disclosure pursuant to any such order or other lawful process; and (b) on an as-needed confidential basis to your legal or financial advisors.

8. Report Advertisements, Properties, or Content; Trademark & DMCA Policy

Report Properties, Advertisements, or Content — If someone may have violated this Agreement, misused the Platform or the Services, used the Services for inappropriate or unlawful Properties, Advertisements, or content, or engaged in other inappropriate or unlawful activity, or if you have any other issue you would like to raise with us, please visit the Axon Support Center or submit your questions and requests to the AppLovin Support Team.

Trademark & DMCA/Copyright Policy — We respect the intellectual property rights of others and ask that you do the same.  We respond to notices of alleged trademark or copyright infringement, consistent with the US Digital Millennium Copyright Act or laws of similar effect.  For more information, please review our Copyright Page.  We reserve the right, in our sole discretion and without notice, to terminate your access to the Platform and the Services if we determine that you may be a “repeat infringer.”

9. Warranty Disclaimers and Limitation of Our Liability

Some jurisdictions do not allow the exclusion of certain warranties or the limitation of certain liabilities.  In those jurisdictions, the exclusions and limitations below shall apply only to the extent permitted by the laws of these jurisdictions.

Warranty Disclaimers — You access and use the Platform, the Services, and the Software at your own sole risk.  We provide the Platform, the Services, and the Software on an “as is” and “as available” basis, and explicitly disclaim all warranties of any kind to the full extent permitted by applicable law.

  • We make no representations or warranties of any kind, express or implied, as to the operation of the Platform, the Services, or the Software, the Advertisements, Properties, or content included on or otherwise made available through the Services, or any other information, content, materials, or other services included on or otherwise made available through the Platform and the Services.  In addition, we may suspend, withdraw, or restrict the availability of all or any part of the Platform, the Services, or the Software (including “beta” features or tools) at any time and for any reason.
  • You expressly agree that you use the Platform, the Services, and the Software at your sole risk. To the full extent permissible by law, we disclaim all warranties, express or implied, about the Platform, the Services, and the Software, including implied warranties of merchantability, fitness for a particular purpose, quiet enjoyment, non-infringement or availability, and any warranties arising out of course of dealing or usage of trade.  No advice or information, whether oral or written, obtained from us or elsewhere will create any warranty or condition not expressly stated in this Agreement.  
  • We do not warrant that the Platform, the Services, or the Software will meet your requirements or be available on an uninterrupted, secure, or error-free basis (meaning free of viruses or other harmful components), that defects will be corrected, or that you will not encounter any connectivity problems or other technical issues.  
  • We make no warranty regarding the quality, accuracy, or appropriateness of any Advertisement, Property, or content included on or otherwise made available through the Platform or the Services.  You acknowledge and agree that AppLovin has no control over (or responsibility for) any content that may be submitted or published by any advertiser (including Advertisements) or any content that may be available or published on any Property (or otherwise).
  • YOU ACCESS AND USE THE PLATFORM, THE SERVICES, AND THE SOFTWARE AT YOUR SOLE RISK.  WE EXPLICITLY DISCLAIM ANY WARRANTIES OF ANY KIND, EITHER EXPRESS OR IMPLIED, ABOUT THE PLATFORM, THE SERVICES, AND THE SOFTWARE.

Limitation of Our Liability and Cap on Damages — To the full extent permissible by law, you acknowledge and agree that neither we nor any other party involved in creating or delivering the Platform, the Services, or the Software (including our affiliates, corporate parents, advertisers, and distribution partners), will be liable: 

  • For any personal injury or indirect, incidental, punitive, special, exemplary, consequential, liquidated, or punitive damages, including lost profits, loss of data or goodwill, service interruption, computer damage, system failure, or the cost of substitute services, in anyway whatsoever (and under any theory in any applicable jurisdiction, including warranty, contract, and tort or negligence) arising out of or in connection with this Agreement or your use of, access to, or inability to use or access the Platform, the Services, or the Software even if we have been advised of the possibility of such damages; or
  • For the conduct of any third parties, including other users of the Platform, the Services, or the Software, or operators of external platforms, websites, or resources, and end users.

THE RISK OF USING THE PLATFORM, THE SERVICES, AND THE SOFTWARE RESTS ENTIRELY WITH YOU, AS DOES THE RISK OF ANY FORM OF INJURY FROM THE SERVICES OR THE CONDUCT OF THIRD PARTIES. 

In addition, to the full extent permissible by law, the aggregate (or total) liability of us (and any other party involved in creating, producing, or delivering the Platform, the Services, or the Software, including our affiliates and corporate parents) to you arising out of or relating to this Agreement, your relationship with us, or your use of or access to the Platform, the Services, and the Software will not exceed the lesser of (a) ten thousand U.S. dollars (US$10,000) or (b) the total amount paid or payable to you or payable by you in the three (3) month period immediately before you first assert any claim.  These limitations and exclusions regarding damages apply even if any remedy fails to provide adequate compensation.  Notwithstanding anything in the foregoing, if no amount has been paid or become payable to you or payable by you in the three (3) month period immediately before you first assert any claim, our aggregate (total) liability in any form of action whatsoever in connection with this Agreement, your relationship with us, or your use of or access to the Platform, the Services, and the Software will be the total sum of twenty U.S. dollars (US$20). In the event that you assert any claim seeking statutory damages or penalties, you agree to waive any right to stack or combine those statutory damages or penalties in calculating the damages sought by you.

10. Your Indemnification of Us

You will indemnify and hold AppLovin, its officers, managers, directors, employees, affiliates, and subsidiaries, and each of their respective legal representatives, successors, and assigns, harmless (and, at AppLovin’s request, defend AppLovin) against any and all claims, demands, losses, costs, liabilities, and expenses (including reasonable attorneys’ fees) relating to or arising out of (a) your use of the Platform or the Services, (b) your violation of any term of this Agreement, including your representations and warranties, (c) your violation of any third-party rights, or (d) your violation of any applicable laws, rules, or regulations, including those concerning privacy and data protection. 

At AppLovin’s option, you will assume control of the defense, but AppLovin retains the right to elect to take over the defense at any time.  You may not enter into a settlement covered by this indemnification clause without AppLovin’s prior written consent.  If AppLovin elects to assume control of the defense, you agree to cooperate fully in that defense.

11. Ending Your Relationship with the Services (and vice versa)

Termination by Us — We may suspend or terminate this Agreement, your account(s), or your access to and use of the Platform, the Services, and the Software (or any portion of them) at any time, for any reason or no reason, and without notice or explanation to you.  In addition, we reserve the right to remove your account information or data from the Platform, the Services, the Software, and any other records at any time, for any reason or no reason, and without notice or explanation to you.

Termination by You — You may terminate this Agreement at any time by following the instructions on the Platform or in other documentation, or by sending a notice of cancellation to AppLovin Support.

Survival and Effect of Termination — Upon suspension or termination of this Agreement, your account(s), or your access to and use of the Platform, the Services, and the Software (or any portion of them), your right to use the Platform, the Services, and the Software will immediately cease and you must promptly remove all Software and pay any amounts owed to AppLovin pursuant to the applicable invoices.  In addition, all provisions of this Agreement which by their nature should survive will survive, including, without limitation, confidentiality provisions, fees and payments, indemnification, warranty disclaimers, limitations of our liability, and dispute resolution provisions.

12. Your Representations and Warranties to AppLovin

Representations and Warranties by Publishers — If you access and use the Platform, the Services, or the Software as a Publisher, you represent and warrant that: (i) you own each Property that you use in connection with the Services or that you have the legal authority and authorization to act on behalf of the owner of such Property for purposes of this Agreement; (ii) you have all necessary rights, power, and authority to enter into this Agreement and to perform the acts required hereunder; (iii) any data supplied or disclosed to AppLovin under or in connection with the Platform, the Services, or the Software shall be controlled, collected, and transferred in accordance with any applicable data protection laws and regulations; (iv) any data supplied or disclosed to AppLovin includes all necessary rights, licenses, consents, and permissions for AppLovin to receive, use, share, and transfer such data as set forth in this Agreement; and (v) you and each of your Properties will comply with the Publisher Policies

In addition, you represent and warrant that each of your Properties and any material displayed on those Properties: (a) comply with all applicable laws, statutes, ordinances, and regulations, including consumer protection, commerce, advertising, and product laws; (b) do not breach and have not breached any third-party rights, including intellectual property rights, rights of publicity or privacy, or rights, duties, or obligations under consumer protection, commerce, product liability, advertising, tort, or contract theories; and (c) comply with the Publisher Policies.

Representations and Warranties by Advertisers — If you access and use the Platform, the Services, or the Software as an Advertiser, you represent and warrant that: (i) you own each Advertisement you designate in connection with the Services or that you have the legal authority and authorization to act on behalf of the owner of such Advertisement for the purposes of this Agreement; (ii) you have all necessary rights, power, and authority to enter into this Agreement and to perform the acts required hereunder; (iii) any data supplied or disclosed to AppLovin under or in connection with the Platform, the Services, or the Software shall be controlled, collected, and transferred in accordance with any applicable data protection laws and regulations; (iv) any data supplied or disclosed to AppLovin includes all necessary rights, licenses, consents, and permissions for AppLovin to receive, use, share, and transfer such data as set forth in this Agreement; and (v) you and each of your Advertisements will comply with the Demand Policies

In addition, you represent and warrant that each of your Advertisements and any material displayed therein: (a) comply with all applicable laws, statutes, ordinances, and regulation, including consumer protection, commerce, advertising, and product laws; (b) do not breach and have not breached any third-party rights, including intellectual property rights, rights of publicity or privacy, or rights, duties, or obligations under consumer protection, commerce, product liability, advertising, tort, or contract theories; (c) do not include viruses and any other form of contaminants of any nature; and (d) comply with the Demand Policies.

Compliance with Anti-Bribery and Anti-Corruption Laws — Publishers and Advertisers represent and warrant that they will comply with all applicable anti-bribery and anti-corruption laws, including the U.S. Foreign Corrupt Practices Act of 1977 (as amended), the U.K. Bribery Act 2010, and laws of similar effect in any applicable jurisdiction.  You will maintain adequate internal controls and procedures and take other steps to ensure compliance with all applicable anti-bribery and anti-corruption laws and agree to provide reasonable support to us in the event of any investigation related to your compliance.

13. Governing Law and Venue for Legal Disputes Not Subject to Arbitration

This Agreement, and all claims or defenses based on, arising out of, or related to this Agreement or the relationship of the Parties under this Agreement, including those arising from or related to the negotiation, execution, performance, or breach of this Agreement, shall be governed by, and enforced in accordance with, the internal laws of the State of California, without reference to its choice of law rules or any principle calling for application of the law of any other jurisdiction.

Except as provided below, any disputes not subject to the Agreement to Arbitration set forth in this Agreement shall be heard only in the state or federal courts located in Santa Clara County, California, unless we mutually agree to some other location.  Each of us consents to venue and personal jurisdiction in Santa Clara County, California, for purposes of any such action.

14. Informal Dispute Resolution Process; Agreement to Arbitration; Consolidated, Class Action, and Representative Action Waiver

Notice of Dispute and Required Informal Dispute Resolution Process

Except as provided below, if any dispute arises between us concerning or relating to this Agreement, the Platform, the Services, the Software, or our relationship, we agree to work in good faith to resolve the dispute informally by providing a written notice of dispute (the “Notice of Dispute”) to the applicable Party.  Any Notices of Dispute should be submitted to AppLovin’s Support Team.

Agreement to Arbitration; Exceptions to Agreement to Arbitration 

As set forth in the table below, the specific details of this Agreement to Arbitration, including the Governing Law, the Alternative Dispute Resolution Provider, the Applicable Rules, and the Designated Venue for any arbitral proceedings, each as defined in the tables below, depend upon your principal place of business and whether you are a Publisher or Advertiser.

If the Parties cannot informally resolve the dispute within sixty (60) days from receipt of the Notice of Dispute, the Parties agree to submit the dispute arising between them, including any claim or controversy arising out of or relating to this Agreement or the breach, termination, enforcement, interpretation, or validity thereof, including the determination of the scope, applicability, or enforceability of this Agreement to Arbitration, for determination through binding arbitration administered by the Alternative Dispute Resolution Provider pursuant to the Applicable Rules (each as defined in the tables below).  

The Parties agree that all arbitration proceedings, including witness interviews, written statements or other submissions, hearings, and the arbitration decision, shall be conducted or rendered in English.  At the beginning of any arbitration process under this Agreement, the Parties will select an arbitrator, fluent in English, by mutual agreement.  Such an arbitrator shall be a retired judge or justice or another qualified and impartial person that the Parties decide upon, and any such arbitrator shall be subject to disqualification on the same grounds as would apply to a judge or justice in a court proceeding.  If the Parties cannot agree on the selection of an arbitrator, the Parties will request a list of an odd number of potential arbitrators from the Alternative Dispute Resolution Provider and alternatively strike potential arbitrators, with AppLovin going first, until one potential arbitrator remains.  The Parties agree that the arbitrator shall administer and conduct any arbitration in accordance with California law, including the California Code of Civil Procedure, and that the arbitrator shall apply substantive and procedural California law to any dispute or claim, without reference to rules or principles of conflicts of law.  To the extent that the Applicable Rules conflict with California law, California law shall take precedence. The Parties agree that any arbitration under this Agreement shall be conducted exclusively in the Designated Venue.  The Parties agree that the decision of the arbitrator shall be rendered within twelve (12) months of the commencement of the arbitration (unless extended by the arbitrator for good cause), and that the decision shall be in a reasoned written opinion based solely upon the law governing the claims and defenses pleaded. The arbitrator’s decision regarding the claims shall be final and binding upon the Parties and shall be enforceable in any court having appropriate jurisdiction within the Designated Venue. The Parties will split equally the arbitrator’s fees and other costs imposed by the Alternative Dispute Resolution Provider, but each Party shall be responsible for paying such Party’s own attorneys’ fees and costs related to the arbitration.   

Exceptions to Agreement to Arbitration

This Section does not apply to the following types of claims or disputes, which you or we may bring in court in accordance with this Agreement: 

  • Your payment obligations under this Agreement or our right to offset or pursue past due accounts through collections or other means;
  • Claims of infringement or other misuse of intellectual property rights;
  • Claims for violation of any applicable confidentiality provisions;
  • Claims for preliminary injunctive relief for any violations of this Agreement;
  • Claims to request enforcement or recognition of any award or order in any appropriate jurisdiction; and
  • Our right to suspend or terminate access to the Platform, the Services, or the Software.

For Publishers whose principal place of business is in a country or territory other than Singapore, Advertisers whose principal place of business is in the United States or its territories, and individual Users of the Platform, the specific details of this Agreement to Arbitration are as follows:

Advertisers’ or Publishers’ Principal Place of Business AppLovin Contracting Entity Governing Law Alternative Dispute Resolution Provider & Applicable Rules Designated Venue
Advertisers: United States or its territories

Publishers: Worldwide, except Singapore

Individual Users of the Platform: Worldwide
AppLovin Corporation California, as set forth above, without reference to its choice of law rules or any principle calling for application of the law of any other jurisdiction. JAMS, administered by JAMS pursuant to (i) the Comprehensive Arbitration Rules & Procedures and (ii) the Mass Arbitration Procedures and Guidelines if seventy five or more demands for arbitration are filed that share common factual or legal issues and if counsel for the parties submitting those demands are the same or coordinated, except as modified by this Agreement to Arbitration Venue for Arbitration: Santa Clara County, California for any arbitration proceedings, unless the parties agree to some other location.

In addition, you and AppLovin Corporation agree to submit to the personal jurisdiction of any federal or state court in Santa Clara County, California in order to compel arbitration, to stay proceedings pending arbitration, or to confirm, modify, vacate, or enter judgment on any arbitral award.

For Advertisers whose principal place of business is outside of the United States, the specific details of this Agreement to Arbitration are as follows:

Advertisers’ Principal Place of Business AppLovin Contracting Entity Governing Law Alternative Dispute Resolution Provider & Applicable Rules Designated Venue
Worldwide in all non-U.S. Regions, including Asia-Pacific countries or territories, those in the EEA, and the UK AppLovin (Singapore) Pte. Ltd. (except for the Data Processing Agreement incorporated into this Agreement, which you have entered into with AppLovin Corporation, as explained above) California, as set forth above, without reference to its choice of law rules or any principle calling for application of the law of any other jurisdiction. International Centre for Dispute Resolution (ICDR), administered by the ICDR pursuant to the International Arbitration Rules (except as modified by this Agreement to Arbitration) Venue of Arbitration: Singapore or another location as agreed by the Parties for any arbitration proceedings.

In addition, you and AppLovin (Singapore) Pte. Ltd. agree to submit to the personal jurisdiction of the courts of Singapore in order to compel arbitration, to stay proceedings pending arbitration, or to confirm, modify, vacate, or enter judgment on any arbitral award.

For Publishers whose principal place of business is in Singapore, the specific details of this Agreement to Arbitration are as follows:

Publishers’ Principal Place of Business AppLovin Contracting Entity  Governing Law Alternative Dispute Resolution Provider & Applicable Rules Designated Venue
Singapore AppLovin (Singapore) Pte. Ltd. (except for the Data Processing Agreement incorporated into this Agreement, which you have entered into with AppLovin Corporation, as explained above) California, as set forth above, without reference to its choice of law rules or any principle calling for application of the law of any other jurisdiction. International Centre for Dispute Resolution (ICDR), administered by the ICDR pursuant to the International Arbitration Rules (except as modified by this Agreement to Arbitration) Venue of Arbitration: Singapore or another location as agreed by the Parties for any arbitration proceedings.

In addition, you and AppLovin (Singapore) Pte. Ltd. agree to submit to the personal jurisdiction of the courts of Singapore in order to compel arbitration, to stay proceedings pending arbitration, or to confirm, modify, vacate, or enter judgment on any arbitral award.

Consolidated, Class Action, and Representative Action Waiver

For disputes arising between us and you, or any other User, you and we agree that we can only bring a claim against each other on an individual basis.  EXCEPT AS PROVIDED HEREIN WITH RESPECT TO MATTERS QUALIFYING AS A MASS ARBITRATION, NEITHER YOU NOR WE CAN BRING A CLAIM AS A PLAINTIFF OR CLASS MEMBER IN A CLASS ACTION, CLASS-WIDE ARBITRATION, CONSOLIDATED ACTION, OR REPRESENTATIVE ACTION.  EXCEPT AS PROVIDED HEREIN WITH RESPECT TO MATTERS QUALIFYING AS A MASS ARBITRATION, THE ARBITRATOR CANNOT COMBINE MORE THAN ONE PERSON’S CLAIM INTO A SINGLE CASE, AND CANNOT PRESIDE OVER ANY CONSOLIDATED, CLASS, OR REPRESENTATIVE ARBITRATION PROCEEDING, UNLESS WE BOTH AGREE OTHERWISE IN WRITING.  NONETHELESS, IF ANY PORTION OF THIS CONSOLIDATED, CLASS ACTION, OR REPRESENTATIVE ACTION WAIVER IS DEEMED UNENFORCEABLE OR INVALID, THE ARBITRATOR SHALL HAVE AUTHORITY TO ISSUE ANY AND ALL REMEDIES AUTHORIZED BY LAW.  

YOU UNDERSTAND THAT, ABSENT THIS AGREEMENT TO ARBITRATION, YOU WOULD HAVE HAD A RIGHT TO LITIGATE THROUGH A COURT, TO HAVE A JUDGE OR JURY DECIDE YOUR CASE, AND TO BE PARTY TO A CONSOLIDATED, CLASS, OR REPRESENTATIVE ACTION.  HOWEVER, YOU UNDERSTAND AND CHOOSE TO HAVE ANY CLAIMS DECIDED INDIVIDUALLY AND ONLY THROUGH ARBITRATION.

Severability

This Section applies to the full extent permitted by applicable law.  If any competent authority deems any portion of this Section illegal or unenforceable, such provision will be severed and the remainder of this Section will be given full force and effect.  

In addition, if any competent authority determines that applicable law precludes the arbitration of any claim, cause of action, or requested remedy, then that claim, cause of action, or requested remedy, and only that claim, cause of action, or requested remedy, will be severed from this Agreement to Arbitration and brought in a court of competent jurisdiction.  If that occurs, then you and we agree that the severed claims, causes of action, or requested remedies will be stayed until all arbitrable claims, causes of action, and requested remedies have been resolved by the arbitrator.

15. Miscellaneous Provisions

Entire Agreement — This Agreement, the Privacy Policy, the EULA, the Platform DPADemand Partner DPA, the Publishers Policies, the Demand Policies, and any insertion order(s) or similar agreement referencing this Agreement comprise the exclusive understanding and entire agreement between you and AppLovin regarding your access to and use of the Platform, the Services, and the Software, and they supersede and replace all prior understandings or agreements between us related to your access to and use of the Platform, the Services, and the Software (including any prior versions of this Agreement).

No Waiver — Our failure to enforce any right or provision of this Agreement will not be considered a waiver of such right or provision.  The waiver of any such right or provision will be effective only if in writing and signed by our duly authorized representative.  Except as expressly set forth in this Agreement, the exercise by either party of any of its remedies under this Agreement will be without prejudice to its other remedies under this Agreement or otherwise.

Severability — If for any reason a court of competent jurisdiction finds any provision of this Agreement invalid or unenforceable, that provision will be enforced to the maximum extent permissible, and the other provisions of this Agreement will remain in full force and effect. 

Construction — For purposes of contract interpretation, the Parties acknowledge that the terms of this Agreement should not be strictly construed against either Party. 

Time Limitation on Claims — You agree that any claim you may have arising out of or relating to this Agreement or your relationship with us must be filed within one (1) year after the purported claim arose.  Otherwise, your claim will be permanently barred as untimely.  

Our Right of Assignment or Delegation — You may not assign or transfer this Agreement, by operation of law or otherwise, without our prior written consent.  We may freely assign or transfer this Agreement without restriction.  Subject to the foregoing, this Agreement will bind and inure to the benefit of the parties, their successors, and permitted assigns.

Force Majeure — AppLovin will not be in breach of this Agreement nor liable for any failure or delay in performance of any obligations under this Agreement (and, if applicable, the date for performance of the obligations affected will be extended accordingly) as a result of any event outside the reasonable control of AppLovin affecting its ability to perform any of its obligations under this Agreement, including an act of God, fire, flood, lightning, pandemic, compliance with any law or governmental order, rule, regulation or direction (including sanctions), war, revolution, act of terrorism, riot or civil commotion, strikes, locks outs and industrial action, failure of supplies of power, fuel, communication, transport, equipment, raw materials, or other goods or services.

AppLovin Legal Information

AppLovin Policies for Demand Partners Revision – October 24, 2025


Content

Effective: September 26, 2025

Introduction*

Unless otherwise indicated by AppLovin, when you use the Services as an advertiser, media buyer, ad agency, demand-side platform, brand or merchant, another provider of advertisements, or any other entity that bids on ad inventory or serves ads through the Services (individually, “you” or “your” and collectively, the “Demand Partners”), you must adhere to these AppLovin Policies for Demand Partners (the “Policies”).  These Policies apply in addition to any other policies or agreements governing your use of the Services, including the AppLovin Terms of Use Agreement.

AppLovin seeks to create a safe, fair, and transparent ecosystem for publishers to monetize their content and for advertisers to reach prospective customers with useful, relevant products and services.  AppLovin also wants to ensure a safe and positive experience for end users.  Maintaining trust in the ads ecosystem and preserving the reputation and credibility of AppLovin, the Services, and those that use the Services, require setting minimum standards for the delivery of ads through the Services, including restrictions on the content that may be served through the Services.  

AppLovin may update these Policies at any time by posting the updated version on the AppLovin website.  By continuing to use the Services, you agree to the updated Policies.

General Compliance Obligations

Your business practices, including your ads served through the Services, your products and services advertised through the Services, and data handling, must comply with and not cause AppLovin to violate any applicable laws, including data protection, consumer protection, commerce, advertising, and product laws, age-related restrictions, licensing/certification requirements, labeling and disclaimer requirements, advertising guidelines, and any similar regulatory requirements or self-regulatory guidance, regulatory advisories or warnings, intellectual property and license restrictions, any consents or disclosures required to integrate third-party technology with the Services, or any third-party contractual terms, licenses, policies, or guidelines.  You agree to maintain documentation, as appropriate, demonstrating your compliance with these obligations, and to provide those documents promptly upon request by AppLovin.

Content Restrictions

The Content Restrictions applicable to your use of the Services fall into three categories:

  1. You may not use the Services to deliver ads that contain any prohibited content.
  2. You may be allowed to use the Services to deliver ads that contain restricted content, subject to certain limitations and requirements.
  3. You may not use the services to deliver ads concerning products or services that are generally prohibited for minors under the age of 18. 

AppLovin reserves the right to review and prohibit or restrict any content on a case-by-case basis and to update the content restrictions at any time.

a. Prohibited Content


Demand Partners may not use the Services to deliver ads containing (or directing end users to) any of the following prohibited content categories:

  • Illegal, illicit, dangerous, or unsafe products, activities, or services.  More details here.
  • Sexually explicit or other adult content, including pornographic or highly suggestive content or images, explicit, obscured or implied sexual acts, or explicit or implied sexual language,
    whether simulated or real. More details here.
  • Graphic or explicit violence, including assault/rape, injury to human beings or animals, or any acts or torture or terrorism. More details here.
  • Harassment, intimidation, bullying, excessive profanity, threats, or content that can be characterized as hate speech that advocates violence or discrimination against any group, organization, or individual, or otherwise promotes hateful behavior or ideologies..  This includes groups, organizations, or individuals identified by their race or ethnic origin, religion, disability/medical condition, age, national origin, veteran status, sexual orientation, gender, gender identity, political association, or any other characteristic associated with systemic discrimination or marginalization. More details here.
  • Illegal drugs, drug paraphernalia, or substance abuse. More details here.
  • Weapons and weapon accessories, including guns, gun accessories or ammunition, and explosives. More details here.
  • Content that violates or infringes upon any third-party intellectual property rights, including the sale or promotion of counterfeit products, file sharing, torrenting, or other infringing content, or content that violates or infringes any other third-party rights, including confidentiality obligations.  More details here.
  • Defamatory or libelous content.
  • Content that makes misleading, deceptive, false, or unrealistic claims, unreliable or harmful claims, enables misleading or dishonest behavior, or includes deceptive or misleading ad designs or elements. This includes things like make-money-fast schemes, chain letters, or pyramid schemes, products or services that help users mislead others or gain unauthorized access to systems, devices, or property, and unacceptable and dishonest business practices. More details here.
  • Content that attempts to scam users, entices engagement under false or unclear pretenses, attempts to obtain personal information unlawfully or fraudulently, tricks users into sharing personal information, or otherwise uses unacceptable or dishonest practices.  More details here.
  • False or misleading news.
  • Malicious or abusive programs, code, or content, including hosting, promoting, or facilitating the use or distribution of malware, spyware, adware, corrupted files, or other materials that could damage, render inoperable, interfere with, or gain unauthorized access to any computer, device, network, or any of the associated data or personal information, as well as any similar forms of digital or internet abuse.
  • Promotion of black-hat hacking, cracking, or warez.
  • Politics and Elections.  More details here.
  • Legal or claim solicitations.
  • Contests, sweepstakes or giveaways, and lotteries.
  • Personal information search services. This includes services that purport to allow users to search for other individuals and their personal information.
  • Coregistration offers.
  • Content that promotes digital assets that contain more ads than Publisher content, appears designed primarily to display ads, appears low quality, or would otherwise fail to meet the Minimum Content Requirements of the AppLovin Policies for Publishers.
  • Content that promotes launcher apps (or similar digital assets) that have the ability to customize default device home screens or launcher settings (or perform similar functions).
  • Content or material that offers traffic generation or promotes fraudulent traffic.
  • Other forms of shocking, disturbing, or offensive content, including but not limited to graphic depictions of bodily functions or fluids, or grotesque images, footage, or audio, or other potentially offensive, obscene, or sensitive events. More details here.

In addition, the landing page(s) for ads served through the Services may not direct end users to content that contains or may contain these prohibited content categories.

Please note that these Prohibited Content categories will change over time.  You must continue to review the Demand Partner Policies and these Prohibited Content categories, including their associated Additional Guidelines.

b. Restricted Content

Demand Partners may be permitted, in AppLovin’s sole discretion, to use the Services to deliver ads containing any of the following restricted content categories, if the ads and associated products and services strictly adhere to any country- or region-specific laws, rules, or regulations (including any age-related restrictions, licensing/certification requirements, labeling and disclaimer requirements, advertising guidelines, self-regulatory requirements or recommendations, and any similar guidance or requirements), in each jurisdiction in which they intend to target ads, these Policies, and any other applicable AppLovin policies or agreements:

  • Alcohol or alcohol-related content.  More details here.
  • Gambling apps or websites, including online or offline lotteries, casinos, sports betting, and social casino games, or real-money apps or websites.  More details here.
  • Tobacco and nicotine products.  More details here.
  • CBD/Hemp Products.  More details here.
  • Financial Services, investing, retirement planning, banking, or similar.  More details here.
  • Health, wellness, and pharmaceutical products and services, including prescription drugs.  More details here.
  • Cause-based advertising.

If your ad contains or may contain any of these restricted content categories, you must notify the AppLovin account team and obtain approval before attempting to serve the ad through the Services. Among the other requirements set forth above, Demand Partners must ensure that they have all necessary legal authority required under applicable laws to market, promote, and ship their products in each jurisdiction in which they intend to target ads for restricted content.

Please note that these Restricted Content categories will change over time.  You must continue to review the Demand Partner Policies and these Restricted Content categories, including their associated Additional Guidelines.

c. Content Prohibited for Minors

In addition to the other content prohibitions and restrictions set forth above, you may not use the Services to deliver ads to children or deliver ads concerning products or services that are generally prohibited for minors under the age of 18.

General Requirements and Other Standards

  • Creative Ad Attributes and Technical Requirements. You must comply with any ad specifications, technical requirements, or other documentation provided by AppLovin, including by respecting the attributes within the “battr” field of the bid requests and by providing any information required by the ad specifications.  In addition, as explained above, your ads must comply with all applicable laws, including labeling and disclaimer requirements, advertising guidelines, and similar requirements.
  • HTML Ads. Your HTML ads must comply with any documentation or specifications provided by AppLovin. Among other requirements, your HTML ads must be a single HTML file, and they may not include any external calls or requests.
  • AI-Generated Content.  If your ad includes AI-generated content (e.g., images, audio, or video), you must include any disclosures or labels required under applicable laws, ensure appropriate authorization to use or incorporate that content, and ensure compliance with applicable laws.  In addition, you must comply with any other requirements or documentation provided by AppLovin.
  • Evasive Ad Content or Circumventing Systems.  You may not manipulate ad components to attempt to bypass detection or enforcement or engage in practices that attempt to circumvent or interfere with AppLovin’s systems and processes (including AppLovin’s ad review systems).
  • Safety or Security Risks.  Your use of the Services may not interfere with the operation of the Services, the normal operation of an end user’s device, or otherwise create a safety or security risk to AppLovin, the Services, or those that use the Services, including any transmissions which may damage, interfere with, surreptitiously intercept, or expropriate any system, program, data, or personal information.  Any Demand Partners deemed unsafe or a security risk by AppLovin or reputable third parties may be suspended without further notice in AppLovin’s sole discretion until any safety or security issues have been addressed to AppLovin’s satisfaction. 
  • Open Measurement.  AppLovin SDK version 5.14.0 and above includes the IAB Open Measurement SDK (“OM SDK”), which enables third-party ad measurement partners to collect signals regarding ad impressions and performance for industry-standard ad measurement.  The OM SDK also facilitates features like brand safety and fraud detection.

    You may only work with measurement partners that partner with the Open Measurement Working Group to conduct measurements for advertisers using the OM SDK.  You must ensure an adequate legal basis for all personal data processing in connection with the OM SDK.  If you use a third-party vendor for measurements using the OM SDK, AppLovin will not be engaged in personal data processing in connection with the OM SDK.
  • Better Ads Standards.  AppLovin requires compliance with the Better Ads Standards.  For more information about the types of disallowed ad experiences, please visit the Coalition for Better Ads.

General Privacy Requirements  

When you use the Services, you are fully responsible for complying with all applicable laws and regulations concerning privacy and data protection and for ensuring that any third-party partners you engage in connection with the Services use data you provide or make available to them in compliance with such laws.  The requirements listed below help to facilitate compliance, but legal requirements extend beyond these.  You should solicit your own legal advice to determine how legal requirements apply to you.

  • Privacy Policy: You must have and abide by a privacy policy that complies with all applicable laws, including by accurately and transparently disclosing your data collection, usage, and sharing.  You must require advertisers and customers to abide by your privacy policy, as well as these Policies and any other policies or agreements governing your use of the Services.  In addition, the privacy policy must be easily accessible from your website (and other locations), specifically list AppLovin as a third-party that collects data, describe how data is shared with and used by third parties like AppLovin, and include the following statement and link in your privacy policy.  “For more information about AppLovin’s collection and use of your information visit: https://legal.applovin.com/privacy
  • Notice and Consent: Publishers that use the Services must provide visible notice to end users and where necessary obtain a valid, specific, and informed consent from end users regarding the scope of collection, use, sharing, or other processing of data by AppLovin for advertising and related purposes (including for serving interest-based advertising and improving the Services, including our AI-powered technologies) as described in AppLovin’s Privacy Policy.  Your processing of personal data remains subject to any consent obtained by Publishers and, in all cases, may not extend beyond the purpose(s) authorized by the end user, absent appropriate legal grounds for such additional processing.
  • Cookie Banners: If you enable AppLovin’s pixel, script, or other integrations on your website, you must also implement a cookie banner (or comparable mechanism) that discloses that enablement, identifies AppLovin and the relevant technologies deployed on your website, collects and respects users’ consent choices concerning those technologies, and otherwise complies with applicable laws.   
  • Honoring Privacy Choices and Opt-Out Rights: You must respect all end user- or device-based privacy choices or flags made known to you, including, for example, DNT = 1, other signals indicating a “sale” or “share” opt-out (or similar opt-out) under any privacy legislation (including the laws of the U.S. states that have enacted comprehensive consumer privacy laws, as well as similar consumer privacy laws that may be enacted in the future), other signals indicating an opt-out from interest-based advertising, or other flags related to laws of similar effect in any applicable jurisdiction or under any applicable app store policies, or flags indicating a change in any prior consent.  In addition, you must provide end users with any opt-out rights required by applicable laws, including by posting appropriate links to exercise those rights. 
  • Compliance with Privacy and Data Security Obligations: You must not collect or use any data received through the Services for purposes other than those set out in these Policies or in any other policies or agreements governing your use of the Services.  In addition, you must implement adequate technical, security, and organizational measures to protect any data from loss and misuse, as well as any unauthorized access, disclosure, alteration, and destruction.  You must also provide a way for individuals to contact you with inquiries and requests regarding their personal data.  If for any reason you cannot comply with any privacy obligation set out in these Policies or in any other policies or agreements governing your use of the Services, you must (i) promptly inform AppLovin by contacting your AppLovin account team with the subject “Privacy: Demand Partner Non-Compliance,” (ii) take all necessary steps to remedy such non-compliance, and (iii) promptly cease use of any data received through the Services until you have remedied the non-compliance.

Prohibition on Sensitive Personal Data or Protected Health Information

  • Sensitive Personal Data: You may not use the Services to infer, collect, track, send, share, identify, or associate with any individual, household, or device any information concerning racial or ethnic origin, political opinions, religious or philosophical affiliation or beliefs, trade-union membership, health, sex life or sexual orientation, criminal convictions or alleged commission of an offense, genetic data, biometric data, government-issued identifiers, financial account information, account log-in credentials, the contents of user communications, precise geolocation information, or any other information that could be considered sensitive personal information under applicable laws.  In addition, in any data that you may share with AppLovin, you may not include any such sensitive categories of data or pass or append custom parameters, events, or objects (if applicable) that could include sensitive personal data.
  • Protected Health Information: AppLovin does not knowingly collect protected health information as defined under applicable laws.  You may not provide AppLovin with protected health information or use any aspect of the Services in connection with protected health information.

Prohibition on Children Data or Using the Services for Children

  • Demand Partners may not provide AppLovin with children data or cause that information to be provided via a third party.
  • You may not initialize or use any AppLovin SDK in any way or otherwise use any aspect of the Services in connection with an end user who qualifies as a “child” under applicable laws.  Please note that jurisdictions define the term “child” differently and these definitions may change over time.  You shall be solely responsible for (1) determining whether an end user of your Advertisement qualifies as a “child” under the defintions and requirements of applicable laws and (2) taking the steps necessary to ensure that you do not initialize or use any AppLovin SDK in any way or otherwise use any aspect of the Services in connection with a “child” under applicable laws. 
  • You must comply with all applicable laws and policies governing the collection and use of personal information from children.  This includes the Children’s Online Privacy Protection Act (“COPPA”), laws of similar effect in any applicable jurisdictions in the collection and use of “Personal Information” (as defined by COPPA or other applicable laws) from children, as well as any applicable app store policies.
  • AppLovin does not knowingly collect personal information from children or serve ads to children.  You may not provide AppLovin with personal information from children or use any aspect of the Services in connection with a child.

Miscellaneous

You may not use the Services in a manner that abuses, exploits, undermines, or otherwise disrupts the Services. 

All pricing information, including bidding-related information or any information that would allow a third party to ascertain revenue share, constitutes AppLovin Confidential Information. You may not disclose pricing information, except as expressly permitted by AppLovin in writing.

The Services allow for transactions in real time, and bids and offers compete simultaneously against multiple other bids and offers.

AppLovin makes no guarantee regarding the frequency and access to ad inventory, the level of impressions of ads, and/or the timing of delivery of such impressions.

Enforcement

Any actual or suspected violation of these Policies (or any agreement governing your use of the Services, including the AppLovin Terms of Use Agreement) may result, in AppLovin’s sole discretion, in AppLovin blocking or limiting your ads or content from being served through the Services, the suspension or termination of your account or access to the Services, and/or the imposition of limits on your account or access to the Services, including limits on your ability to bid on or serve ads through the Services.

How to Contact Us

Please contact [email protected] with any questions regarding these Policies. 

*Capitalized terms have the meanings ascribed to them in the AppLovin Terms of Use Agreement, unless otherwise indicated.he AppLovin Terms of Use Agreement, unless otherwise indicated.

AppLovin Legal Information

Restricted Content: Tobacco & Nicotine Products Revision – October 24, 2025


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Note: AppLovin currently prohibits ads for tobacco or nicotine products.

Additional Guidelines Specific to Tobacco & Nicotine Products
As explained in the Demand Partner Policies, Demand Partners may be permitted to deliver ads containing restricted content, such as tobacco and nicotine products, if the ads and associated products and services strictly adhere to any country- or region-specific laws, rules, or regulations (including any age-related restrictions, licensing/certification requirements, labeling and disclaimer requirements, advertising guidelines, self-regulatory requirements or recommendations, and any similar guidance or requirements), the Demand Partner Policies, and any other applicable AppLovin policies or agreements, and you obtain express approval from the AppLovin Team.

Demand Partners seeking to deliver ads for tobacco and nicotine products or similar content through the Services must also ensure their products and ads meet the following minimum criteria:

  • Advertisers must ensure that they have all necessary authorizations and licenses required under applicable laws (and produce them on request) to market, promote, and ship their products in each jurisdiction in which they intend to target ads.
  • Advertisers must ensure that their ads include the specific warning statements required by the U.S. FDA or other comparable regulators (which depend on the specific type of product and may change over time), and these warnings must be presented in the sizing, prominence, and style required by the U.S. FDA or other comparable regulators.
  • Ads must include any other labels or disclaimers required under applicable laws (e.g., country-, state-, or local-specific warning language).
  • Advertisers may not target individuals under the age of 21.
  • Advertisers must ensure that the landing page for the product(s) include an adequate age gate consistent with applicable laws in each jurisdiction in which they intend to target ads.
  • Advertisers must ensure that their ads only target countries, states, municipalities, and jurisdictions that permit online sales and advertising of tobacco products.
  • Ads must comply with any country, state, local, or self-regulatory style requirements (e.g., some U.S. states require that ads be in black-and-white rather than color)
  • Ads may not depict products that resemble child-like snacks or candies or use imagery or situations that would naturally appeal to children or attempt to promote or encourage underage use.
  • Consistent with applicable laws, ads may not glamorize, glorify, or otherwise exaggerate the benefits of the tobacco products.
  • Consistent with applicable laws, advertisers must ensure that statements or claims in ads have appropriate support.
  • The landing page(s) for ads served through the Services may not direct end users to content that does not comply with these guidelines and the Demand Partner Policies or that contains or may contain prohibited content.
AppLovin Legal Information

AppLovin Platform Data Processing Agreement Revision – October 13, 2025


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Effective Date: October 13, 2025

This AppLovin Platform Data Processing Agreement (“DPA”) is incorporated into and is subject to the AppLovin Terms of Use Agreement available at https://legal.applovin.com/terms/ or other applicable offline agreement (the “Agreement”) between AppLovin Corporation (“AppLovin”) (even if the Agreement is with a different AppLovin Affiliate) and User. To the extent you are using the Services, you shall be deemed to have accepted this DPA upon acceptance or execution of the applicable Agreement.  

  1. SCOPE
    1. The Parties agree to enter into this DPA for the purposes of ensuring compliance with applicable Data Protection Laws. User enters into this DPA on behalf of itself and on behalf of its authorized Affiliates. AppLovin may receive Personal Data through User’s use of the Services and, in consideration of the mutual obligations set out herein, the Parties agree to comply with the following provisions with respect to any Personal Data Processed through the Services. Except as modified below, the terms of the Agreement shall remain in full force and effect.  
  2. DEFINITIONSIn addition to the terms defined in the Agreement and above, the following terms shall have the following meanings for the purposes of this DPA:
    1. Adequate Jurisdiction” means a country which ensures an adequate level of protection for the rights and freedoms of data subjects in relation to the processing of personal data, as determined by the European Commission in the case that GDPR applies, and as determined by the UK Information Commissioner’s Office in the case that the UK GDPR applies. 
    2. Affiliates” means an entity that directly or indirectly controls, is controlled by, or is under common control with, a Party. 
    3. Approved Addendum” means the template addendum (version B.1.0) issued by the United Kingdom International Commissioner’s Office (ICO) and laid before the United Kingdom Parliament in accordance with s119A of the Data Protection Act 2018 on 2 February 2022, as it is revised under Section 18 of such addendum. 
    4. CCPA” means the California Consumer Privacy Act of 2018, Cal Civ. Code §1798.100 et seq., and all implementing regulations, as amended from time to time, such as by the California Privacy Rights Act of 2020 (“CPRA”). 
    5. Data Protection Laws” means EU Data Protection Law, the CCPA, the Brazilian General Personal Data Protection Law, No. 13,709/2018 (the “LGPD”), and any other legislation protecting natural persons’ right to privacy with regard to the processing of Personal Data to the extent applicable to a Party’s Processing of Personal Data under the Services. 
    6. Data Subject Rights” means the rights granted to Data Subjects under Data Protection Laws. 
    7. EU Data Protection Law” means the GDPR, the e-Privacy Directive and national implementing legislation and the Swiss Federal Data Protection Act. 
    8. GDPR” means the EU General Data Protection Regulation 2016/679 of the European Parliament and of the Council (“EU GDPR”) and, where applicable, the “UK GDPR” as defined in the Data Protection, Privacy and Electronic Communications (Amendment Etc.) (EU Exit) Regulations 2019. 
    9. Member State” means a member state of the European Economic Area, together with Switzerland and the United Kingdom. 
    10. SCCs” means (a) with respect to data transfers from the European Union to third countries that are not deemed adequate jurisdiction by the European Commission, Module 1 (controller to controller) of the Standard Contractual Clauses annexed to Commission Implementing Decision (EU) 2021/914 (the “EU SCCs”); (b) with respect to data transfers from the United Kingdom, Module 1 (controller to controller) of the EU SCCs as further amended by Part 2: Mandatory Clauses of the Approved Addendum (the “UK Mandatory Clauses”), together with any other necessary conforming changes to the EU SCCs (collectively, the “UK SCCs”); and (c) any updated, revised, or separate clauses relating to data transfer requirements of the GDPR issued from time to time by the European Commission, UK Information Commissioner’s Office, any other applicable data protection authority, or other body with competent authority and jurisdiction. 
    11. Shared Personal Data” means Personal Data Processed by a Party to the extent such Party received that Personal Data from the other Party (that other party, the “Sharing Party” under this definition) in connection with the performance of the Agreement. For the avoidance of doubt, a Party is also deemed to “receive” Personal Data from a Sharing Party where the Sharing Party grants access to such Personal Data to the receiving Party. 
    12. Transparency Notices” has the meaning given to it in clause 3.2.1. 
    13. The terms “Controller,” “Process,” “Processor,” “Data Subject,” and “Personal Data,” shall have the meanings given in Data Protection Laws. To the extent Data Protection Laws use different terms to cover concepts similar to those covered under the aforementioned bold terms in this Section 2.13, then “Controller,” “Process,” “Processor,” “Data Subject,” and “Personal Data” shall have the meaning assigned to those different terms under such Data Protection Laws.  
  3. DATA PROCESSING; INDEPENDENT CONTROLLERS
    1. AppLovin and User: (a) are independent Controllers with regard to the Shared Personal Data; and (b) will individually determine the purposes and means of its Processing of Personal Data. 
    2. Each Party shall, with respect to the Processing of any Shared Personal Data, comply with Data Protection Laws, including as follows:
      1. each Party shall provide all applicable notices, disclosures, and privacy policy to Data Subjects as required under Data Protection Laws for the lawful Processing by it of Shared Personal Data (“Transparency Notices“).  User shall disclose its use of the Services, its sharing or otherwise making available of Personal Data with/to AppLovin, and how AppLovin Processes Personal Data in its Transparency Notices. For example, for Users that have embedded AppLovin advertising Services in their mobile applications or websites, this can be done by including the following language in the User’s Transparency Notices: “We work with AppLovin to deliver ads. For more information about AppLovin’s collection and use of your information, visit: https://www.applovin.com/privacy/”; 
      2. each Party shall provide all required mechanisms for, and give effect to, applicable Data Subject Rights pursuant to Data Protection Laws and respond to inquiries by governmental authorities; 
      3. neither Party shall Process the Shared Personal Data for any purpose other than as set out in its Transparency Notice and unless such Processing is also authorized under Data Protection Laws and the Agreement; 
      4. each Party shall ensure that all of its employees engaged in the Processing of such Shared Personal Data act consistently with this DPA; 
      5. each Party shall implement technical and organisational security measures to prevent (i) the accidental, unlawful, or unauthorized destruction, loss, alteration, or disclosure of, or access to, Shared Personal Data or (ii) any other security incident that amounts to a “personal data breach” (as such term or similar term, such as “breach of the security system” or “data breach,” is defined under Data Protection Laws) of Shared Personal Data (in either case of (i) and (ii), a “Data Breach”); and 
      6. each Party agrees that any agreement with a subprocessor shall comply with the Data Protection Laws. 
    3. Each Party shall in particular, unless prohibited under applicable law, notify the other without undue delay (i) of any requests to exercise Data Subject Rights received by that Party regarding the Shared Personal Data, to the extent such notices are required under Data Protection Law; (ii) about regulatory inquiries involving the Processing of Shared Personal Data, and (iii) any Data Breach involving the Shared Personal Data to the extent resulting in material destruction, loss, alteration, or disclosure of, or access to, that Shared Personal Data.  
    4. User represents and warrants it has provided (and shall maintain) all required notices in compliance with Section 3.2.1 and obtained all necessary permissions and consents required under the Data Protection Laws from the relevant Data Subjects on behalf of AppLovin to lawfully permit AppLovin to Process Personal Data as contemplated in the Agreement and Applicable Data Protection Laws.  
    5. Where consent is the lawful basis for Processing Personal Data or otherwise required for the use of the Services, User represents and warrants that it shall, at all times, make available, maintain, and make operational on the User’s properties: (i) a mechanism for obtaining such consent from Data Subjects in accordance with the requirements of the Data Protection Laws; and (ii) a mechanism for Data Subjects to withdraw such consent (opt-out) in accordance with the Data Protection Laws. 
    6. With respect to the CCPA, (i) the Shared Personal Data is disclosed to AppLovin for the limited and specified purposes of enabling AppLovin (or its demand partners) to bid on advertising inventory, serve Advertisements in connection with the Services, and optimize the Services, as further set forth in AppLovin’s Transparency Notices; (ii) AppLovin shall comply with the CCPA, including by providing the same level of privacy protection as required of Businesses under the CCPA; (iii) User may take reasonable and appropriate steps to ensure that AppLovin Processes Shared Personal Data in a manner consistent with User’s obligations under the CCPA; (iv) AppLovin shall notify User promptly after AppLovin makes a determination that it can no longer meet its obligations under the CCPA; and (v) User may, upon notice, take reasonable and appropriate steps to stop and remediate the unauthorized Processing of Shared Personal Data. 
    7. If User qualifies as a “foreign party” as defined in 28 CFR Part 202 (or similar laws in applicable jurisdictions), User represents and warrants that it will not sell, provide access to, or otherwise share or attempt to share any data provided to User pursuant to its use of the Services to “countries of concern” or “covered persons” as defined in 28 CFR Part 202. If User knows or suspects that a country of concern or covered person has gained access to any data provided to User pursuant to its use of the Services, the User represents and warrants that it will immediately notify AppLovin and take other appropriate steps required under applicable laws.
  4. GENERAL
    1. In the event of any conflict or discrepancy between the SCCs, the Agreement, and this DPA, the following order of precedence will apply: (i) the SCCs, (ii) this DPA, and (iii) the Agreement.  
    2. This DPA does not alter the limitations of liability set out in the Agreement. 
    3. This DPA will become effective on the date User has accepted the Agreement or the date on which the User started to use the Services.  This DPA will terminate simultaneously and automatically upon the termination or expiration of the Agreement.  
    4. To the extent required by Data Protection Law, this DPA will be governed by the laws of the applicable jurisdiction.  In all other cases, this DPA shall be governed by the laws of the jurisdiction set forth in the Agreement. 
  5. INTERNATIONAL TRANSFERS
    1. The Parties agree that the SCCs shall apply to the transfer of, including access to, Shared Personal Data:
      1. in the case of a transfer from User to AppLovin, where the Processing of the Shared Personal Data by the User is subject to EU Data Protection Law or the LGPD; or 
      2. in the case of a transfer from AppLovin to User, where:
        • the User is not established in an Adequate Jurisdiction;  
        • the Processing of the Shared Personal Data is subject to EU Data Protection Law or the LGPD or AppLovin is otherwise contractually required to enter into the SCCs. 
    2. For the purposes of the SCCs:
      1. Annex 1.A (List of Parties) shall be deemed to incorporate the information in Schedule I; 
      2. Annex 1.B (Description of Transfer) shall be deemed to incorporate the information in Schedule III;  
      3. Annex 1.C (Competent Supervisory Authority) shall be deemed to refer to the supervisory authority identified in Schedule II;  
      4. Annex II (Technical and Organisational Measures) shall be deemed to incorporate the information in Schedule II; 
      5. The optional language within clause 7 of the SCCs does not apply; 
      6. The optional language within clause 11(a) of the SCCs does not apply; 
      7. Pursuant to clause 17, the SCCs will be governed by the laws of Germany;
      8. Pursuant to clause 18(b) of the SCCs, the Parties shall resolve disputes under the SCCs before the courts of Germany;  
      9. In relation to Table 4 referenced in the UK Mandatory Clauses, neither Party will be entitled to terminate the Approved Addendum in accordance with clause 19 of the UK Mandatory Clauses; and 
      10. For data exporters established within Brazil (for purposes of transfers of Shared Personal Data under the LGPD), the SCCs shall be governed by the laws of the Federative Republic of Brazil. Further, for such transfers under the LGPD, the applicable Data Protection Law shall be understood as the LGPD and the supervisory authority is the National Data Protection Authority in Brazil (ANPD). 

SCHEDULE I

PARTIES

Contractual party and RoleAddress of the party, contact person’s name, position and contact details and, where applicable, of its data protection officer and/or representative in the EUActivities relevant to the data transferred under these Clauses
AppLovin (Controller)AppLovin CorporationAddress: 1100 Page Mill Road, Palo Alto, CA 94304 USAE-mail: [email protected] Personal Data is transferred to AppLovin from the User in the course of providing the Services. 
User (Controller)As specified in the Agreement.Personal Data that is made available to AppLovin in connection with the use of the Services by the User.  

SCHEDULE II 

SCCS

Information deemed incorporated into the SCCs 
Data exporter User is the data exporter to the extent User provides and Processes Personal Data of EU and UK Data Subjects in connection with the use of the Services.  AppLovin is the data exporter to the extent AppLovin transfers Personal Data of EU and UK Data Subjects to User in connection with the Services. 
Data importer AppLovin is the data importer to the extent User qualifies as data exporter according to what is set out above. User is the data importer to the extent AppLovin is the data exporter according to what is set out above.  
Annex I.A List of Parties: Relevant information regarding “Data exporter” and “Data importer” under this Schedule I and Schedule II are incorporated by reference herein. 
Annex I.B Description of Transfer: Relevant information from Schedule III below is incorporated by reference herein. 
Annex I.C Competent Supervisory Authority: The competent supervisory authority shall be determined based on the situation applicable to the data exporter under clause 13 of the Model Clauses (e.g., if the data exporter is established in an EU member state, or falls under GDPR Article 3(2) and has an appointed representative under GDPR Article 27(1), or falls under GDPR Article 3(2) and has not appointed a representative under GDPR Article 27(1)), except that, in the case of the UK SCCs, the competent supervisory authority under the UK SCCs will be the UK Information Commissioner. 
Annex II Technical and Organisational Measures:  Data importer will implement and maintain appropriate administrative, physical, and technical safeguards for the protection of the security, confidentiality and integrity of Personal Data uploaded to the Services. Where AppLovin acts as the data importer, those measures shall be set forth in an AppLovin security statement. Data importer will make that statement available to data exporter upon request. 

SCHEDULE III 

DESCRIPTION OF THE TRANSFER 

Categories of data subjects whose data is transferred  

The personal data transferred concern the following categories of data subjects: 

  • Individuals who are end-users of User’s digital property (including mobile application(s), websites, and connected TV devices, and e-commerce platforms) (each, an “End User”). 
  • Individuals who are User’s marketing and business contacts.  
  • Individuals whose navigation of a digital property such as a mobile application or website has triggered an advertising bid request. 
  • Individuals who are User’s employees, agents, or representatives in AppLovin’s online platform. 

Categories of data transferred 

The personal data transferred concern the following categories of data: 

  • Mobile device advertising identifiers (e.g., IDFA/Google Ad ID, IP address); 
  • Device data such as make, model, operating system, device properties and settings, coarse location data; 
  • Click attribution data and transactional data; 
  • Business contact and billing information (e.g., name, email address, billing address, telephone number, VAT number, bank account number to the extent considered personal data); and 
  • Additionally, for End User’s of User’s e-commerce platform or merchant website and individuals who interact with e-commerce ads: 
    • User IDs;
    • Shopping browsing behavior (e.g., views) and search history;
    • Records of products purchased or considered (e.g., added to cart, check out);
    • Purchasing histories;
    • Information regarding user interactions with advertising partners and their merchant partners’ sites and advertisements; and
    • Hashed phone numbers and email addresses, if applicable.

Sensitive data transferred (if applicable) 

The personal data transferred concern the following categories of sensitive data: 

  • None. 

The frequency of the transfer 

  • In the case that AppLovin and the User agree to Services embedded on a digital property such as live mobile application(s), the transfer will take place in real time every time an enduser accesses and navigates the digital property(-ies).  

Nature of the Processing and Purpose of the transfer(s) and further Processing 

  • The Personal Data is Processed for the purpose of providing the Services in accordance with the Agreement, including all permissible purposes set forth in the respective data importer’s Transparency Notice. 

The period for which the personal data will be retained, or, if that is not possible, the criteria used to determine that period 

  • Data is typically retained for up to two (2) years from collection, and often for shorter periods depending on the data category. Certain limited data may be retained for longer periods where necessary to support product functionality. Data is deleted earlier upon data subject request.

For transfers to (sub-)processors, also specify subject matter, nature and duration of the Processing 

The Personal Data transferred may be disclosed only to the following recipients or categories of recipients:

  • Service providers that AppLovin uses to provide the Services and those described in its Transparency Notice.  
  • Service providers that User uses to implement, operate, and optimize the Services and those described in its Transparency Notice.  

The duration of Processing will align with the data retention period described above.

AppLovin Legal Information

Politique de confidentialité Revision – October 13, 2025


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Date d’entrée en vigueur: 13 octobre 2025

AppLovin Corporation (ci-après dénommé « AppLovin », « nous », « nos », ou « notre ») exploite une série d’outils pour les développeurs d’applications et autres entreprises en vue d’automatiser et d’optimiser le marketing et la monétisation de leurs plateformes, produits ou services en permettant le placement de divers types de publicités sur des supports numériques, notamment les applications mobiles, les sites Internet et les téléviseurs connectés (ci-après collectivement dénommés « Services publicitaires » ou « Services »).   Comme expliqué ci-dessous, les consommateurs interagissent avec nous de plusieurs manières, principalement par le biais de publicités diffusées par AppLovin pour le compte d’annonceurs.

La Politique de confidentialité d’AppLovin (la présente « Politique de confidentialité ») décrit la manière dont nous collectons, utilisons et partageons les informations par le biais de nos Services, notre plateforme publicitaire, et notre site Internet www.applovin.com (le « Site»), ainsi que vos options relatives à ces informations.

Nos Services publicitaires

Cette section détaille les informations que nous collectons, utilisons et partageons par le biais de nos Services publicitaires.

Collecte et utilisation des informations générales

Si vous téléchargez et utilisez une application intégrant le kit de développement (SDK) d’AppLovin ou interagissez autrement avec les Services par l’intermédiaire de publicités diffusées sur un support numérique, nous pouvons collecter certaines informations, notamment:

Les données d’appareils, d’application et de navigateur

  • La marque, le modèle, le matériel informatique et le système d’exploitation de l’appareil;
  • Les propriétés de l’appareil concernant l’affichage, la taille de l’écran, son orientation, le volume sonore, les paramètres vidéo, la batterie, l’utilisation de la mémoire, les paramètres et le démarrage;
  • Les paramètres de l’appareil concernant l’accessibilité et
    la taille de la police; 
  • L’opérateur mobile 
  • Le nom, les propriétés, les performances, les informations de session et les informations d’installation de l’application mobile au moyen de laquelle un consommateur interagit avec les Services;
  • Le pays, le fuseau horaire et les paramètres régionaux (pays et langue préférée);
  • Le type et la vitesse de la connexion réseau;
  • L’adresse IP;
  • L’agent utilisateur du navigateur Internet et l’environnement logiciel utilisé pour accéder aux Services;
  • Les informations d’en-têtes HTTP et relatives à la requête,;
  • Les identifiants publicitaires (IDFA, GAID, ID publicitaire Amazon);
  • Les identifiants fournisseurs (IDFV);
  • Les identifiants d’ensemble d’applications (App Set IDs); et
  • Les préférences et limitations de publicité et de suivi.

Les annonceurs (l’annonceur lui-même ou via un fournisseur de services tiers agissant en son nom) peuvent également partager des données transactionnelles ou d’autres données « événement » liées à l’interaction d’un consommateur avec une application, telles que des informations sur les actions effectuées dans une application, comme des achats ou des installations d’applications.

Collecte et utilisation des informations propres aux publicités de commerce électronique

Si vous êtes un consommateur qui interagit avec les Services via une plateforme de commerce électronique ou un site Internet de marchand, il est possible que nous collections certaines informations supplémentaires que vous avez fournies sur la plateforme de commerce électronique ou auprès du marchand, (que ce soit via notre SDK, notre pixel, l’API d’un tiers ou d’autres technologies similaires), notamment les éléments suivants:

  • Identifiants d’utilisateur;
  • Comportement de navigation lié aux achats (par ex. vues) et historique de recherches;
  • Enregistrements de produits achetés ou envisagés (par ex. ajoutés au panier, passage en caisse);
  • Historique d’achats; 
  • Adresses électroniques et numéros de téléphone hachés; et
  • Informations liées aux interactions de l’utilisateur avec les partenaires publicitaires ainsi qu’avec les sites et publicités de leurs partenaires marchands.

Collecte de vos informations

Ces informations peuvent être collectées automatiquement sur différentes applications mobiles et appareils, ou reçues de tiers via diverses technologies au fil du temps. Nous pouvons également combiner les informations que nous collectons avec d’autres informations que nous obtenons par le biais de techniques analytiques, et nous utiliserons ces informations combinées pour fournir les Services. 

Utilisation de vos informations

Nous utilisons généralement les informations que nous collectons pour:

  • Fournir les Services, y compris notre technologie publicitaire basée sur l’IA, les maintenir et les améliorer, ainsi que rechercher et développer de nouveaux Services;
  • Promouvoir la sûreté, la sécurité et l’intégrité des Services;
  • Fournir des solutions de mesure, d’analyse et de rapports;
  • Respecter nos obligations légales et réglementaires.

Nous utilisons une technologie publicitaire basée sur l’IA afin d’améliorer nos Services et produits de publicité et de proposer des publicités pertinentes susceptibles de vous intéresser. Nous l’utilisons d’une manière qui ne produit pas d’effets juridiques ni d’autres effets importants similaires à votre égard (par exemple, en utilisant cette technologie pour fournir une publicité pour un produit qui pourrait vous intéresser, ou en réorganisant l’affichage des publicités lorsque vous consultez une propriété numérique telle qu’une application mobile ou un site Internet).

Partage d’informations

Nous pouvons partager les informations que nous collectons ou dérivons avec des tiers dans les contextes suivants:

  • Fournisseurs de services. Nous transférons des informations aux fournisseurs de services et à d’autres partenaires qui soutiennent notre entreprise, tels que ceux qui fournissent des services d’infrastructure technique, analysent la façon dont nos Services sont utilisés, mesurent l’efficacité de nos publicités et de nos services, fournissent un service client ou facilitent les paiements. Ces partenaires doivent se soumettre à de strictes obligations de confidentialité, conformément à la présente Politique de confidentialité et aux accords que nous passons avec eux.
  • Sociétés affiliées. Nous pouvons partager des informations avec des sociétés appartenant au groupe AppLovin à des fins conformes à la présente Politique de confidentialité.
  • Partenaires publicitaires. Nous partageons des informations avec nos partenaires publicitaires tiers, y compris des annonceurs, des réseaux publicitaires, des échanges, des plateformes côté demande (DSP), des marchands, d’autres partenaires publicitaires (qui rassemblent leurs propres sources de demande) et des partenaires d’optimisation et de mesure/d’attribution (tels que des partenaires de mesure mobile, ou « MMP ») afin de fournir des Services publicitaires à nos clients. Ces informations peuvent être utilisées par nos partenaires tiers pour mesurer l’efficacité de nos publicités, proposer des publicités pour des produits ou des services susceptibles de plaire aux utilisateurs finaux (principe connu sous le nom de publicité basée sur les centres d’intérêt ou publicité comportementale) et pour entreprendre des analyses pour analyser la fréquentation des sites et des autres activités publicitaires dans l’objectif d’améliorer l’expérience de l’utilisateur.

    Sauf indication contraire dans notre liste de partenaires, chaque partenaire publicitaire d’AppLovin est un responsable indépendant du traitement de vos données. Vous pouvez consulter la liste des partenaires publicitaires d’AppLovin avec lesquels nous partageons vos données ici, telle qu’existante à la date indiquée en haut de cette page.

    Si vous ne souhaitez pas recevoir de publicités basées sur vos centres d’intérêt, veuillez consulter la section « Gérer vos choix en matière de confidentialité » ci-dessous. Si vous êtes situé dans l’Union européenne, au Royaume-Uni ou en Suisse, vous pouvez également vous reporter à la section « Clauses additionnelles pour les résidents de l’Union européenne/du Royaume-Uni » ci-dessous pour plus d’options. Si vous êtes résident d’un État des États-Unis ayant promulgué une loi exhaustive sur la confidentialité des consommateurs, vous pouvez également consulter la section « Avis de confidentialité multi-États des États-Unis » ci-dessous pour plus d’options.

    Veuillez noter que les pratiques de nos partenaires publicitaires tiers plaçant des publicités via nos Services sont soumises aux politiques de confidentialité de ces partenaires.
  • Contraintes réglementaires ou légales. Nous pouvons divulguer des informations aux autorités réglementaires gouvernementales si la loi l’exige, notamment à des fins fiscales ou comptables, en cas de demandes de leur part ou pour contribuer à leurs enquêtes. Nous pouvons également divulguer des informations personnelles aux tiers dans le cadre de réclamations, de litiges et d’actions en justice si une loi applicable ou une ordonnance du tribunal l’exige.
  • Sécurité et application des conditions. Nous pouvons divulguer des informations si nous déterminons, à notre entière discrétion, que cela est nécessaire pour protéger votre santé, votre sécurité, vos droits ou ceux d’une autre personne; afin de nous protéger contre les fraudes, ou pour faire valoir nos droits, y compris les engagements contractuels de nos partenaires tiers.
  • Transferts d’entreprise. Nous pouvons divulguer des informations personnelles dans le cadre d’une transaction commerciale sociétale (par exemple une fusion, une acquisition, une entreprise commune, un financement ou la vente d’actifs sociétaux). Nous pouvons transférer des informations personnelles à un tiers en tant qu’actif dans une telle transaction. Nous pouvons également divulguer des informations personnelles en cas d’insolvabilité, de faillite ou de mise sous séquestre.

Gérer vos choix en matière de confidentialité

Pour limiter la collecte d’informations provenant de vos appareils mobiles, veuillez consulter les paramètres de votre appareil pour définir la fonction « Limiter le suivi des publicités » ou toute autre fonction similaire sur votre appareil. En outre, vous pouvez choisir de ne plus recevoir de publicités basées sur les centres d’intérêt dans les publicités diffusées par AppLovin ; pour des instructions détaillées, veuillez consulter Comment AppLovin choisit les publicités que vous voyez. Vous pouvez également gérer la collecte de données par certaines entreprises en vous rendant sur une plateforme de choix des consommateurs de l’industrie, telle que la NAI (Network Advertising Initiative, https://optout.networkadvertising.org/) ou la DAA (Digital Advertising Alliance, https://optout.aboutads.info/).  Vous pouvez continuer à recevoir des publicités après avoir limité le traitement de vos informations à des fins de publicité basée sur les centres d’intérêt, mais ces publicités seront moins susceptibles de correspondre à vos centres d’intérêt. 

Pour accéder ou supprimer les données collectées par AppLovin sur votre appareil, vous pouvez télécharger l’application de gestion de la confidentialité AppLovin (« AppLovin Privacy Management App ») depuis l’App Store d’Apple ou le Google Play Store:

En naviguant dans les onglets de AppLovin Privacy Management App, vous pouvez effacer les informations personnelles qu’AppLovin peut avoir collectées à votre sujet ou demander une copie de ces informations personnelles. Si vous rencontrez des problèmes techniques lors de l’utilisation de l’application, vous pouvez également nous contacter par e-mail à [email protected].

Protection de la vie privée des enfants

Nous ne recueillons pas intentionnellement d’informations personnelles provenant d’enfants ni ne leur proposons de publicités telles que le définissent et l’exigent les lois applicables. Si vous pensez que nous avons diffusé une publicité à un enfant ou que nous pourrions détenir des informations personnelles provenant d’un enfant ou le concernant, ou si vous pensez qu’une application mobile dans laquelle une publicité fournie par AppLovin est apparue pourrait être conçue pour des enfants, leur être destinée ou transmettre sciemment des informations personnelles concernant des enfants en violation de nos politiques, veuillez nous contacter par e-mail à l’adresse suivante: [email protected].

Sécurité et conservation de vos informations

Nous mettons en œuvre des mesures raisonnables afin de sécuriser les informations que nous collectons par le biais des Services. Nous conservons les données collectées par le biais des Services pendant des durées limitées, allant généralement jusqu’à deux (2) ans. Les informations associées à un appareil sont souvent conservées pendant une période inférieure à deux (2) ans à compter de la date de collecte de ces informations, ou jusqu’à ce qu’un utilisateur final demande leur suppression, selon la première éventualité. Veuillez noter que nous pouvons conserver certaines informations dans nos systèmes aussi longtemps que nécessaire pour nous conformer à nos obligations légales, résoudre des litiges et faire appliquer nos accords..

[FIN DES DISPOSITIONS SPÉCIFIQUES AUX SERVICES DE PUBLICITÉ]

Notre Site

Cette section détaille les informations que nous collectons, utilisons et partageons par le biais de notre Site.

Cookies et autres technologies similaires

Notre Site utilise des cookies, des pixels ou d’autres technologies similaires pour collecter des informations à des fins diverses, y compris à des fins de publicité basée sur les centres d’intérêt. Ces informations peuvent inclure votre adresse IP, le numéro d’identification de l’appareil, le type de navigateur, le type d’appareil, la date et l’heure de votre visite et les zones du Site que vous avez visitées. Pour en savoir plus sur les cookies présents sur ce Site et sur leur gestion, cliquez sur « Paramètres des cookies » en bas de la page de notre Site. Vous pouvez également choisir de limiter l’utilisation des cookies dans les paramètres de votre navigateur. Veuillez noter que certaines parties du Site peuvent ne pas fonctionner correctement sans cookies. En outre, vous pouvez continuer à recevoir des publicités après avoir limité le traitement de vos informations à des fins de publicité basée sur les centres d’intérêt, mais ces publicités seront moins susceptibles de correspondre à vos centres d’intérêt. Si vous supprimez vos cookies, réinitialisez l’identifiant de votre appareil ou utilisez différents navigateurs ou appareils, vous serez peut-être amené à répéter ces choix.

Nous collaborons avec Google Analytics pour en savoir plus sur la façon dont vous utilisez notre Site. Pour plus d’informations sur le fonctionnement de Google Analytics, vous pouvez consulter ce site. Pour désactiver Google Analytics, vous pouvez vous rendre sur ce site et suivre les instructions.  

Collecte d’informations supplémentaires pour les contacts professionnels et les titulaires de compte

Lorsque vous vous inscrivez auprès d’AppLovin pour utiliser nos Services, demandez de l’assistance ou nous contactez via un formulaire en ligne ou par e-mail, vous pouvez nous fournir des informations personnelles telles que votre nom, votre adresse e-mail, votre numéro de téléphone ou votre adresse postale. Vous pouvez également nous fournir des informations de paiement lorsque vous effectuez ou recevez un paiement, ou d’autres informations lorsque vous remplissez les formulaires disponibles sur notre Site. Nous pouvons également obtenir des informations provenant d’autres sources de confiance pour mettre à jour ou compléter les informations que vous nous fournissez ou que nous collectons automatiquement.

Utilisation de vos informations

Nous pouvons utiliser les informations que nous collectons par le biais de notre Site à diverses fins, notamment:

  • Pour communiquer avec vous, par exemple au moyen de newsletters ou d’autres informations sur nos produits et nos services;
  • Pour gérer et améliorer notre Site et nos Services;
  • Pour personnaliser le Site;
  • À des fins d’analyse et de recherche;
  • À des fins de marketing; et
  • À des fins divulguées au moment de la collecte des informations.

Partage d’informations

Nous pouvons partager les informations que nous collectons par le biais de notre Site dans les contextes suivants:

  • Avec votre consentement;
  • À des fins publicitaires ou de marketing;
  • En réponse à une assignation à comparaître, une ordonnance du tribunal ou une autre procédure juridique;
  • Pour protéger nos droits et ceux des autres;
  • Avec nos sociétés affiliés;
  • Avec des fournisseurs de services qui nous aident à gérer notre Site et nos Services;
  • Dans le cadre d’une vente, d’une fusion, d’une acquisition, ou d’une faillite;
  • À des fins divulguées au moment de la collecte des informations.

Liens vers d’autres sites Internet

Notre Site peut fournir des liens vers d’autres sites ou d’autres propriétés numériques que nous ne contrôlons pas. Nous vous encourageons à consulter la politique de confidentialité de ces propriétés numériques que vous pourriez visiter.

Mise à jour des informations

Vous pouvez mettre à jour les informations personnelles que vous nous fournissez en corrigeant, en les mettant à jour ou en les supprimant via votre compte AppLovin. Pour ajouter, modifier, retirer ou demander l’accès aux informations personnelles que nous détenons à votre sujet, veuillez vous référer à la section « Nous contacter » ci-dessous.

Vos choix en matière de marketing par e-mail

Si vous ne souhaitez plus recevoir d’e-mails de marketing de notre part à l’avenir, vous pouvez refuser de recevoir ces e-mails en cliquant sur « Se désabonner » en bas de n’importe quel e-mail de marketing de notre part ou en nous envoyant un e-mail à [email protected].

Enfants

Notre Site n’est pas destiné aux enfants tels que les définissent et l’exigent les lois applicables. Nous ne recueillons pas intentionnellement les informations personnelles des enfants via le Site. Si vous pensez que nous pourrions avoir collecté des informations personnelles sur un enfant, veuillez nous contacter par e-mail à [email protected].

Sécurité et conservation de vos informations

Nous avons mis en œuvre des mesures de sécurité physiques, techniques et administratives raisonnables sur le Site pour protéger les informations que nous collectons et stockons.

Pour en savoir plus sur la durée de conservation d’informations liée aux cookies sur le domaine applovin.com, cliquez sur « Paramètres des cookies » en bas de la page de notre Site. 

Nous conservons d’autres informations de contact client ou de paiement dans nos systèmes aussi longtemps que nécessaire et dans la mesure permise par la loi, afin de nous conformer à nos obligations légales, résoudre des litiges et faire appliquer nos accords.

[FIN DES DISPOSITIONS SPÉCIFIQUES AU SITE]

Clauses additionnelles pour les résidents de l’Union européenne, du Royaume-Uni et de la Suisse

Si vous êtes situé dans l’Union européenne, au Royaume-Uni ou en Suisse, les dispositions additionnelles suivantes s’appliquent à vous.

Cadre de protection des données

AppLovin respecte le Cadre de protection des données entre l’UE et les États-Unis (EU-U.S. DPF), l’extension du Royaume-Uni à l’EU-U.S. DPF et le Cadre de protection des données entre la Suisse et les États-Unis (Swiss-U.S. DPF) tel que défini par le Département du commerce des États-Unis.

AppLovin a certifié auprès du Département du commerce des États-Unis qu’il adhérait aux Principes du Cadre de protection des données entre l’UE et les États-Unis (Principes de l’EU-U.S. DPF) en ce qui concerne le traitement des données personnelles reçues depuis l’Union européenne et le Royaume-Uni en s’appuyant sur l’EU-U.S. DPF et depuis le Royaume-Uni conformément à l’extension du Royaume-Uni à l’EU-U.S. DPF.  AppLovin a certifié auprès du Département du commerce des États-Unis qu’il adhérait aux Principes du Cadre de protection des données entre la Suisse et les États-Unis (Principes du Swiss-U.S. DPF) en ce qui concerne le traitement des données personnelles reçues depuis la Suisse en s’appuyant sur le Swiss-U.S. DPF. En cas de conflit entre les termes de la présente Politique de confidentialité et les Principes de l’EU-U.S. DPF et/ou les Principes du Swiss-U.S. DPF, ces Principes prévaudront. Pour en savoir plus sur le programme du Cadre de protection des données (DPF) et pour consulter notre certification, veuillez vous rendre sur https://www.dataprivacyframework.gov/.

AppLovin est responsable du traitement des données personnelles reçues, en vertu de chaque Cadre de protection des données, et du transfert ultérieur de celles-ci à un tiers agissant en son nom. AppLovin se conforme aux principes du Cadre de protection des données pour tous transferts ultérieurs de données personnelles depuis l’UE, le Royaume-Uni et la Suisse, y compris les dispositions de responsabilité desdits transferts ultérieurs.

En ce qui concerne les données personnelles reçues ou transférées conformément au Cadre de protection des données, AppLovin est soumise aux pouvoirs d’application réglementaire de la Federal Trade Commission (FTC) des États-Unis. Dans certaines situations, AppLovin peut être tenue de divulguer des informations personnelles en cas de requête légale par les autorités publiques, y compris pour répondre à des exigences de sécurité nationale ou légales.

Conformément aux principes du EU-U.S. DPF, de l’extension du Royaume-Uni à l’EU-U.S. DPF et du Swiss-U.S. DPF, AppLovin s’engage à résoudre les réclamations liées aux Principes du DPF concernant notre collecte et notre utilisation de vos données personnelles. Les personnes concernées de l’UE, du Royaume-Uni ou de la Suisse qui ont des questions ou des réclamations concernant notre traitement des données à caractère personnel reçues dans le EU-U.S. DPF, l’extension du Royaume-Uni à l’EU-U.S. DPF et le Swiss-U.S. DPF doivent d’abord contacter AppLovin via [email protected]. AppLovin renvoie les plaintes non résolues à TRUSTe, un prestataire de résolution des litiges basé aux États-Unis.   Si vous ne recevez pas d’accusé de réception en temps opportun de votre plainte relative aux principes du DPF de notre part ou si vous n’avez pas obtenu satisfaction suite à notre réponse à votre plainte relative aux principes du DPF, veuillez consulter le lien https://feedback-form.truste.com/watchdog/request pour de plus amples informations ou pour soumettre une plainte.   Ces services de résolution des litiges vous sont fournis gratuitement.

Pour toute plainte relative au respect du DPF qu’aucun autre des mécanismes du DPF n’aura résolu, il vous reste la possibilité d’invoquer un arbitrage exécutoire, sous réserve de certaines conditions. Vous trouverez de plus amples informations sur le site Internet officiel du DPF.

Base juridique du traitement

Dans certains cas, nous traitons vos données à caractère personnel lorsque cela est nécessaire pour la réalisation d’un contrat dont vous êtes l’une des parties, notamment pour vous fournir nos services. Nous pouvons également traiter vos données à caractère personnel pour répondre à vos questions concernant nos produits et services.

Dans d’autres cas, nous traitons vos données à caractère personnel lorsque la loi l’exige. Nous pouvons également traiter vos données à caractère personnel lorsque cela est nécessaire pour protéger vos intérêts ou les intérêts d’un tiers.

De plus, nous traitons vos données à caractère personnel lorsque cela est nécessaire pour prévenir la fraude, améliorer notre réseau et nos services, et promouvoir nos services auprès d’annonceurs et d’éditeurs ; dans le cas où ces intérêts ne sont pas outrepassés par vos droits à la protection des données.

Dans le cas contraire, nous nous assurerons généralement d’avoir obtenu votre consentement s’il n’existe aucune autre base juridique pour un tel traitement. Vous avez le droit de retirer votre consentement pour le traitement de vos données à caractère personnel à tout moment.

Si les données personnelles couvertes par la présente Politique de confidentialité doivent être utilisées à des fins nouvelles qui diffèrent sensiblement de celles pour lesquelles elles ont été initialement collectées ou ultérieurement autorisées, ou si elles doivent être divulguées à un tiers non mandataire d’une manière non spécifiée dans la présente Politique de confidentialité, nous vous donnerons la possibilité de choisir si vous acceptez ou non que vos données personnelles soient utilisées ou divulguées à ces fins. Les demandes visant à refuser de telles utilisations ou divulgations de données personnelles doivent nous être envoyées comme indiqué dans la section « Nous contacter » ci-dessous. Certaines données personnelles, telles que les informations relatives à l’état de santé, l’origine raciale ou ethnique, les opinions politiques, les convictions religieuses ou philosophiques, sont considérées comme des « informations sensibles ». AppLovin ne collecte ni ne cherche à obtenir aucune « information sensible ».

Pour toute question relative au traitement des données, veuillez contacter notre délégué à la protection des données. Rendez-vous dans la section « Nous contacter » ci-dessous pour obtenir ses coordonnées.

Vos droits

Si vous êtes un résident de l’UE, du Royaume-Uni ou de la Suisse, vous avez la possibilité:

  • De demander l’accès aux données à caractère personnel que nous détenons à votre sujet;
  • De demander que nous rectifiions ou effacions vos données à caractère personnel;
  • De demander que nous limitions ou bloquions le traitement de vos données à caractère personnel;
  • Dans certaines circonstances, de recevoir des données personnelles vous concernant que nous stockons et de les transmettre à un tiers sans entrave de notre part, y compris de demander que nous fournissions vos données personnelles directement à un tiers, c’est-à-dire d’exercer votre droit à la portabilité des données;
  • Lorsque nous avons précédemment obtenu votre consentement, de retirer le consentement au traitement de vos données personnelles.

Pour exercer ces droits, veuillez nous contacter à l’adresse e-mail indiquée dans la section « Nous contacter » ci-dessous.  Notre délégué à la protection des données peut également être contacté à cette adresse e-mail.  Veuillez noter qu’il se peut que nous ne soyons pas en mesure de donner suite à l’exercice de ces droits dans certaines circonstances, par exemple si la loi nous en empêche.

Dans certaines circonstances, il vous est possible de nommer un mandataire autorisé pour exercer tout droit que vous pourriez détenir.  Si vous choisissez d’exercer vos droits via un mandataire autorisé, il vous faudra vérifier votre identité directement auprès de nous avant de procéder à toute demande.  En outre, nous aurons besoin d’un document écrit prouvant l’autorité du mandataire autorisé agissant en votre nom.

En outre, vous avez le droit de déposer une plainte contre nous. Pour ce faire, contactez l’autorité de contrôle en matière de protection des données de votre pays de résidence.

Référents confidentialité pour l’UE et le Royaume-Uni

Nous avons choisi le Prighter Group pour être notre référent confidentialité dans l’UE et au Royaume-Uni.  Vous pouvez nous contacter par l’intermédiaire de nos référents Confidentialité aux adresses suivantes: 

Pour les résidents de l’UE:
PrighterGDPR-Rep via Maetzler Rechtsanwalts GmbH & Co KG
c/o AppLovin Corporation
Kriegerstraße 44
30161 Hannover
Germany

Pour les résidents du du Royaume-Uni:
PrighterUK-Rep via Prighter Ltd.
c/o AppLovin Corporation
20 Mortlake Mortlake High Street
London, SW14 8JN
United Kingdom

Des informations supplémentaires sur nos référents Confidentialité sont accessibles à cette adresse: https://prighter.com/q/19826057144.

[FIN DES DISPOSITIONS SPÉCIFIQUES À L’UE ET AU ROYAUME-UNI]

Avis de confidentialité multi-États des États-Unis

Des dispositions additionnelles pour les résidents individuels d’un État des États-Unis ayant promulgué une loi exhaustive sur la confidentialité des consommateurs sont incluses dans notre Avis de confidentialité multi-États des États-Unis, qui explique comment ces résidents peuvent exercer leur droit au respect de la vie privée.

Modifications de la Politique

Nous pouvons, à notre entière discrétion, modifier la présente Politique de confidentialité de temps à autre afin de l’adapter à de nouvelles technologies, pratiques du secteur, contraintes réglementaires ou à d’autres fins. En cas de modifications, nous mettrons à jour la « date d’entrée en vigueur » figurant au début de la présente Politique de confidentialité. En cas de changement important, nous vous en informerons au moyen d’un e-mail (envoyé à l’adresse e-mail liée à votre compte) ou d’une notification sur notre Site avant que le changement ne soit effectif. Nous vous encourageons à consulter la présente Politique de confidentialité périodiquement pour vous assurer de comprendre comment nous collectons, utilisons et partageons des informations.

Toute modification apportée à la présente Politique de confidentialité sera effective lorsque la Politique de confidentialité révisée sera publiée sur le Site. En continuant d’utiliser le Site ou les Services publicitaires après ces modifications, vous acceptez les conditions de la Politique de confidentialité révisée.

Nous contacter

Si vous avez des questions ou commentaires concernant cette Politique de confidentialité, vous pouvez nous écrire à:

Délégué à la protection des données
AppLovin Corporation
1100 Page Mill Road
Palo Alto, CA 94304

Vous pouvez également nous contacter ou contacter notre délégué à la protection des données par e-mail à l’adresse: [email protected].

Veillez à inclure les informations concernant votre compte dans toute correspondance qui nous est destinée.  Cela nous permettra de vous répondre rapidement.

Veillez à inclure les informations concernant votre compte dans toute correspondance qui nous est destinée.   Cela nous permettra de vous répondre rapidement. Si vous avez un problème relatif au service client, rendez-vous sur Assistance Axon.

AppLovin Legal Information

Privacy Policy Revision – October 13, 2025


Content

Effective Date: October 13, 2025

AppLovin Corporation (“AppLovin,” “we,” “us,” or “our”) operates a suite of tools for app developers and other businesses to automate and optimize the marketing and monetization of their platforms, products, or services by enabling the placement of different types of advertisements on digital properties including mobile apps, websites, and connected TV devices (collectively, the “Advertising Services” or “Services”).  As explained below, consumers interact with us in various ways, primarily through advertisements served by AppLovin on behalf of advertisers.

The AppLovin Privacy Policy (this “Privacy Policy”) explains how we collect, use, and share information through our Services and advertising platform, and our corporate website at www.applovin.com (the “Website”), as well as your choices related to that information.

Our Advertising Services

This section describes the information we collect, use, and share through our Advertising Services.

General Information Collection and Use

If you are a consumer who downloads and uses an application which contains the AppLovin SDK or otherwise interacts with the Services through advertisements served within a digital property, we may collect certain information, including the following:

Device, App, and Browser Data

  • Device make, model, hardware, and operating system;
  • Device properties related to screen, display, size, orientation, audio, video, battery, memory usage, settings, and boot time;
  • Device settings related to accessibility features and font size; 
  • Carrier;
  • Name, properties, performance, session information, and installation information of mobile application through which a consumer interacts with the Services;
  • Country, time zone, and locale settings (country and preferred language);
  • Network connection type and speed;
  • IP Address;
  • Internet browser user-agent and software environment used to access the Services;
  • HTTP header and request information;
  • Advertising IDs (IDFA/GAID/Amazon Advertising ID);
  • Vendor IDs (IDFV);
  • App Set IDs; and
  • Advertising and tracking preferences and restrictions.

Advertisers (through the advertiser itself or through a third party service provider on behalf of such advertiser) may also share transactional or other “event” data related to a consumer’s interaction with an application, such as information about the actions taken in an application like purchases or application installations.

Information Collection and Use Specific to e-Commerce Ads Only

If you are a consumer who interacts with the Services through an e-commerce platform or merchant website, we may collect certain additional information that you provided to the e-commerce platform or merchant (either through our SDK or pixel or through a third party’s API or other similar technologies), including the following:

  • User IDs;
  • Shopping browsing behavior (e.g., views) and search history;
  • Records of products purchased or considered (e.g., added to cart, check out);
  • Purchasing histories;
  • Hashed email addresses and phone numbers; and
  • Information regarding user interactions with advertising partners and their merchant partners’ sites and advertisements.

How We Collect Your Information

This information may be collected automatically across mobile apps and devices or received from third parties across different technologies over time. We may also combine information we collect with other information we derive through analytical techniques and we will use that combined information to provide the Services.  

How We Use Your Information

We generally use the information we collect to:

  • Deliver the Services, maintain, and improve them, including our AI-powered advertising technology, and research and develop new ones;
  • Promote safety, security, and integrity of Services;
  • Provide measurement, analytics, and reporting; and
  • Comply with legal and regulatory obligations.

We use AI-powered advertising technology to help us improve our advertising products and Services and serve ads that are relevant and interesting to you. We use it in ways that do not produce legal or similarly significant effects on you (for example, we may use such technology to provide an ad for a product you may be interested in or to reorder how advertisements might appear when you visit a digital property such as a mobile app or a website).

Information Sharing

We may share information we collect or derive with third parties in the following contexts:

  • Service Providers. We transfer information to service providers and other partners who support our business, such as those that provide technical infrastructure services, analyze how our Services are used, measure the effectiveness of ads and services, provide customer service, or facilitate payments. These partners must adhere to strict confidentiality obligations in a way that is consistent with this Privacy Policy and the agreements we enter into with them.
  • Affiliates. We may share information within the AppLovin family of companies for purposes consistent with this Privacy Policy.
  • Advertising Partners. We share information with our third-party advertising partners, including advertisers, ad networks, exchanges, demand side platforms, merchants, other advertising partners (who aggregate their own demand sources), and ad optimization and measurement/attribution partners (e.g., mobile measurement partners or “MMPs”) to provide our clients with Advertising Services. This information may be used by such third-party partners to measure how effective ads are, show advertisements to end users for products and services that are more likely to appeal to them (a practice known as interest-based advertising or behavioral advertising), and to undertake analytics to analyze traffic and other ad activity to improve the advertising experience.

    Unless otherwise noted in our partner list, each AppLovin advertising partner is an independent controller of your data. You can view a list of AppLovin advertising partners with whom we share your data here, current as of the date listed at the top of that page.

    If you do not want to receive “interest-based advertisements,” please see the “Manage Your Privacy Choices” section below. If you are located in the European Union, UK, or Switzerland, you may also see the “Additional Provisions for EU/UK/Swiss Individuals” section below for more options. If you are an individual resident of the U.S. states that have enacted comprehensive consumer privacy laws, you may also review the “U.S. Multistate Privacy Notice” section below for more options.

    Please note that the practices of our third-party advertising partners delivering advertisements through our Services are subject to those partners’ own privacy policies.
  • Regulatory or Legal Requirements. We may disclose information to governmental regulatory authorities as required by law, including for tax or accounting purposes, in response to their requests for such information or to assist in investigations. We may also disclose personal information to third parties in connection with claims, disputes, or litigation, or when otherwise required by law or court order.
  • Safety and Terms Enforcement. We may disclose information if we determine, in our sole discretion, that its disclosure is necessary to protect the health, safety, or rights of you or any other person, protect against fraud, or enforce our legal rights, including contractual commitments made to us by third parties.
  • Business Transfers. We may disclose personal information as part of an organizational business transaction, such as a merger, acquisition, joint venture, financing, or sale of organizational assets, and may transfer personal information to a third party as one of the business assets in such a transaction. We may also disclose personal information in the event of insolvency, bankruptcy, or receivership.

Manage Your Privacy Choices

To limit collection of information from mobile devices, please visit your device’s settings to set the “Limit Ad Tracking” or other similar features on your device. Additionally, you may opt-out of interest-based advertising within ads served by AppLovin; for detailed instructions, see How AppLovin Shows You Ads. You can also make choices about data collection for certain companies by visiting an industry consumer choice platform such as the NAI (https://optout.networkadvertising.org/) or DAA (https://optout.aboutads.info/).  You may still receive ads after limiting processing of your information for interest-based advertising but those ads may be less relevant to your interests. 

To access or delete the data collected by AppLovin from your device, you may download the AppLovin Privacy Management Application from the Apple or Google Play Stores:


By navigating through the tabs in the AppLovin Privacy Management Application, you can erase the personal information that AppLovin may have collected about you or request a copy of that personal information. If you encounter technical issues with the app, please contact us via email at [email protected].

Children’s Privacy

We do not knowingly collect personal information from, or serve advertisements to, children as defined and required by applicable laws. If you believe we have served an advertisement to a child or might have any personal information from or about a child, or if you believe a mobile application in which an AppLovin-served advertisement appeared may be designed for, directed to, or pass personal information knowingly from, children in violation of our policies, please contact us via email at [email protected].

Data Security and Retention

We implement reasonable measures to help secure the information we collect through the Services. We retain information collected through the Services for limited periods, typically up to two (2) years. Information associated with a device is often maintained for periods shorter than two (2) years from the date of collection of that information, or until an end user requests deletion, whichever occurs first. Note that we may retain some information in our systems for as long as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.

[END OF ADVERTISING SERVICES-SPECIFIC PROVISIONS]

Our Website

This section describes the information we collect, use, and share through our Website.

Cookies and Other Similar Technology


The Website uses cookies, pixels, or other similar technology to collect information for various purposes, including interest-based advertising. This information may include your IP address, device identifier, browser type, device type, the date and time of your visit, and the areas of the Website you visit. To learn more about and manage the cookies on this Website, please click “Cookie Settings” in our Website footer. You may also be able to limit the use of cookies through your browser settings. Note that certain parts of the Website may not function properly without cookies. Additionally, you may still receive ads after limiting processing of your information for interest-based advertising but those ads may be less relevant to your interests. If you erase your cookies, reset your device identifier, or use different browsers or devices, you may need to make your choices again.

We partner with Google Analytics to learn more about how you use our Website. For more information about how Google Analytics works you can visit here. To opt-out of Google Analytics, you can visit here and follow the instructions.  

Additional Information Collection for Business Contacts and Account Owners

When you register with AppLovin to use our Services, request support, or contact us by submitting a web form or via email, you may provide us with personal information such as your name, email address, phone number, or mailing address. You may also provide us with payment information when you submit or receive a payment or other information when you complete the online forms available on the Website. We may also acquire information from other trusted sources to update or supplement the information that you voluntarily provide to us or that we collect automatically.

How We Use Your Information

We may use the information we collect in connection with the Website for various purposes, including:

  • To communicate with you, for example through newsletters or with other information about our products and services;
  • To operate and improve the Website and our Services;
  • To customize the Website;
  • For analytics and research;
  • For marketing purposes; and
  • For purposes disclosed at the time of collection.

Information Sharing

We may share information we collect in connection with the Website in the following contexts:

  • With your consent;
  • For advertising and marketing purposes;
  • In response to a subpoena, court order, or other legal process;
  • To protect our rights and the rights of others;
  • With our affiliates;
  • With service providers that help us operate the Website and Services;
  • As part of a sale, merger, or acquisition, including at bankruptcy; and
  • For purposes disclosed at the time of collection.

Links to Other Websites

The Website may provide links to other websites or other digital properties that we do not control. We encourage you to review the privacy policy of those digital properties that you may visit.

Updating Information

You can update the personal information you provide to us by correcting, updating, or deleting the information associated with you via your AppLovin account. To add, modify, remove, or request access to the personal information about you that we hold, please see the “Contact Us” section below.

Your Email Marketing Choices

If you no longer wish to receive marketing-related emails from us on a going-forward basis, you may opt out of receiving these emails by clicking “Unsubscribe” at the bottom of any marketing email you receive from us or by emailing us at [email protected].

Children

Our Website is not intended for use by children as defined and required by applicable law. We do not knowingly collect personal information from children through the Website. If you believe we might have any personal information from or about a child, please contact us via email at [email protected].

Data Security and Retention

We have implemented reasonable physical, technical, and administrative security measures for the Website to help protect information we collect and store.

For detailed information regarding retention associated with cookies on the applovin.com domain, please click “Cookie Settings” in our Website footer to learn more. 

We retain other information such as customer contact and payment information in our systems for as long as necessary as permitted by law to comply with our legal obligations, resolve disputes, and enforce our agreements.

[END OF WEBSITE-SPECIFIC PROVISIONS]

Additional Provisions for EU/UK/Swiss Individuals

If you are located in the European Union, United Kingdom, or Switzerland, the following additional provisions apply to you.

Data Privacy Framework

AppLovin complies with the EU-U.S Data Privacy Framework (EU-U.S. DPF), the UK Extension to the EU-U.S. DPF, and the Swiss-U.S. Data Privacy Framework (Swiss-U.S. DPF) as set forth by the U.S. Department of Commerce.

AppLovin has certified to the U.S. Department of Commerce that it adheres to the EU-U.S. Data Privacy Framework Principles (EU-U.S. DPF Principles) with regard to the processing of personal data received from the European Union and the United Kingdom in reliance on the EU-U.S. DPF and the UK Extension to the EU-U.S. DPF.  AppLovin has certified to the U.S. Department of Commerce that it adheres to the Swiss-U.S. Data Privacy Framework Principles (Swiss-U.S. DPF Principles) with regard to the processing of personal data received from Switzerland in reliance on the Swiss-U.S. DPF. If there is any conflict between the terms in this Privacy Policy and the EU-U.S. DPF Principles and/or the Swiss-U.S. DPF Principles, the Principles shall govern. To learn more about the Data Privacy Framework (DPF) program, and to view our certification, please visit https://www.dataprivacyframework.gov/.

If you are an EU, UK, or Swiss individual, where we transfer your personal data to third party service providers (see above) who perform services for us or on our behalf, we are responsible for the processing of that data by them and shall remain liable if they process your personal data in a manner inconsistent with the DPF Principles, unless we are not responsible for the event giving rise to the damage. 

With respect to personal data received or transferred pursuant to the Data Privacy Framework, AppLovin is subject to the regulatory enforcement powers of the U.S. Federal Trade Commission. In certain situations, AppLovin may be required to disclose personal data in response to lawful requests by public authorities, including to meet national security or law enforcement requirements.

In compliance with the EU-U.S. DPF, the UK Extension to the EU-U.S. DPF, and the Swiss-U.S. DPF, AppLovin commits to resolve DPF Principles-related complaints about our collection and use of your personal information. EU, UK, and Swiss individuals with inquiries or complaints regarding our handling of personal data received in reliance on the EU-U.S. DPF, the UK Extension to the EU-U.S. DPF, and the Swiss-U.S. DPF should first contact AppLovin at [email protected]. AppLovin refers unresolved complaints to TRUSTe, an alternative dispute resolution provider based in the United States.  If you do not receive timely acknowledgment of your DPF Principles-related complaint from us, or if we have not addressed your DPF Principles-related complaint to your satisfaction, please visit https://feedback-form.truste.com/watchdog/request for more information or to file a complaint.  These dispute resolution services are provided at no cost to you.

For complaints regarding DPF compliance not resolved by any of the other DPF mechanisms, you have the possibility, under certain conditions, to invoke binding arbitration. Further information can be found on the official DPF website.

Lawful Basis for Processing

On certain occasions, we process your personal data when it is necessary for the performance of a contract to which you are a party, such as to provide services to you. We may also process your personal data to respond to your inquiries concerning our products and services.

On other occasions, we process your personal data where required by law. We may also process your personal data if necessary to protect your interests or the interests of a third party.

Additionally, we process your personal data when necessary to do so for fraud prevention, improving our network and services, and marketing our services to advertisers and publishers, where these interests are not overridden by your data protection rights.

Otherwise, we will generally ensure that consent has been obtained from you if there is no other lawful basis for such processing. You have the right to withdraw your consent to processing of personal data at any time.

If personal data covered by this Privacy Policy is to be used for a new purpose that is materially different from that for which the personal data was originally collected or subsequently authorized, or is to be disclosed to a non-agent third party in a manner not specified in this Privacy Policy, we will provide you with an opportunity to choose whether to have your personal data so used or disclosed. Requests to opt out of such uses or disclosures of personal data should be sent to us as specified in the “Contact” section below. Certain personal data, such as information about medical or health conditions, racial or ethnic origin, political opinions, religious or philosophical beliefs, is considered “Sensitive Information.” AppLovin does not collect or seek to elicit “Sensitive Information.”

For questions about data processing, please contact our Data Protection Officer. Visit the “Contact” section below for contact information.

Your Rights

If you are an individual in the EU, UK, or Switzerland, you are able:

  • To request access to the personal data we hold about you;
  • To request that we rectify or erase your personal data;
  • To request that we restrict or block the processing of your personal data;
  • Under certain circumstances, to receive personal data about you that we store and transmit to another without hindrance from us, including requesting that we provide your personal data directly to another, i.e., a right to data portability; and
  • Where we previously obtained your consent, to withdraw consent to processing your personal data.

To exercise these rights, please contact us at the email address set forth in the “Contact Us” section below.  Our Data Protection Officer can also be reached at this email address.  Please be aware that we may be unable to afford these rights to you under certain circumstances, such as if we are legally prevented from doing so.

In certain circumstances, you may appoint an authorized agent to exercise any rights that you may have on your behalf.  If you choose to exercise any rights through an authorized agent, you will need to verify your identity directly with us before we can process any requests.  In addition, we will need written documentation demonstrating the authorized agent’s authority to act on your behalf.

Additionally, you have the right to lodge a complaint against us. To do so, contact the supervisory authority in your country of residence.

EU and UK Privacy Representatives

We have appointed Prighter Group as our privacy representatives in the EU and UK.  You can contact us through our privacy representatives at the following addresses:

For residents of the EU:
PrighterGDPR-Rep by Maetzler Rechtsanwalts GmbH & Co KG
c/o AppLovin Corporation
Kriegerstraße 44
30161 Hannover
Germany

For residents of the UK:
PrighterUK-Rep by Prighter Ltd.
c/o AppLovin Corporation
20 Mortlake Mortlake High Street
London, SW14 8JN
United Kingdom

Additional information regarding our privacy representatives can be found at the following link: https://prighter.com/q/19826057144.

[END OF EU/UK/SWISS SPECIFIC PROVISIONS]

U.S. Multistate Privacy Notice

Additional provisions for individual residents of the U.S. states that have enacted comprehensive consumer privacy laws are included in our U.S. Multistate Privacy Notice, which explains how those residents may exercise their privacy rights.

Policy Changes

We may, in our sole discretion, make changes to this Privacy Policy from time to time in order to accommodate new technologies, industry practices, regulatory requirements, or for other purposes. If we make any changes, we will update the “Effective Date” posted at the top of this Privacy Policy. If we make any material changes, we may notify you by email (sent to the email address specified in your account) or by means of a notice on the Website prior to the change becoming effective. We encourage you to review this Privacy Policy periodically to ensure that you understand how we collect, use, and share information.

Any changes to this Privacy Policy will become effective when the revised Privacy Policy is posted on the Website. By continuing to use the Website or Advertising Services following such changes, you are agreeing to accept the terms of the revised Privacy Policy.

Contact Us

If you have any questions or comments about this Privacy Policy, please write to us at:

Data Protection Officer
AppLovin Corporation
1100 Page Mill Road
Palo Alto, CA 94304

You can also contact us or our Data Protection Officer via email at [email protected].

Please be sure to include your relevant account information in any correspondence to us.  This will help ensure that we can respond to your inquiry in a timely manner.

If you have a customer care issue, please visit Axon Support Center.

AppLovin Legal Information

 Ad Agency Promotional Terms  Revision – October 10, 2025


Content

  • AppLovin will select and hire a third-party ad agency (“Agency”) to provide certain advertisement creation services for you and create ads in AppLovin-specified format (the “Created Ads”). AppLovin will work with the Agency to create Created Ads.
  • You hereby grant AppLovin and Agency a perpetual, irrevocable, sublicensable, non-exclusive, worldwide, and royalty-free right and license to copy, adapt, reproduce, distribute, display, publicly perform, and otherwise use your intellectual property (e.g., your trademarks, trade names, logos, branding, wordmarks, slogans, etc.), including any associated with the ad materials, for AppLovin and Agency to create Created Ads.
  • You determine whether or not to run or display any Created Ads. You are responsible for the Created Ads’ compliance with all applicable laws. 
  • You may run Created Ads on AppLovin’s platform only.
  • To the extent you share data including personal data in connection with this promotion or related to the Created Ads (such as performance data) with the Agency, you and the Agency are solely responsible for each of your own compliance with all applicable laws. AppLovin shall have no responsibility or liability for any data exchanged directly between you and the Agency. 
  • This promotion has no cash value and is non-transferable. You will be responsible for any additional fees you incur from services you may receive from the Agency. 
  • AppLovin reserves the right to withhold or revoke this promotion in cases of suspected fraud, abuse, or violation of applicable terms, including AppLovin’s Terms of Use.
  • AppLovin reserves the right to change or end this promotion at any time.
AppLovin Legal Information

Privacy Policy Revision – October 7, 2025


Content

Effective Date: October 7, 2025

AppLovin Corporation (“AppLovin,” “we,” “us,” or “our”) operates a suite of tools for app developers and other businesses to automate and optimize the marketing and monetization of their platforms, products, or services by enabling the placement of different types of advertisements on digital properties including mobile apps, websites, and connected TV devices (collectively, the “Advertising Services” or “Services”).  As explained below, consumers interact with us in various ways, primarily through advertisements served by AppLovin on behalf of advertisers.

The AppLovin Privacy Policy (this “Privacy Policy”) explains how we collect, use, and share information through our Services and advertising platform, and our corporate website at www.applovin.com (the “Website”), as well as your choices related to that information.

Our Advertising Services

This section describes the information we collect, use, and share through our Advertising Services.

General Information Collection and Use

If you are a consumer who downloads and uses an application which contains the AppLovin SDK or otherwise interacts with the Services through advertisements served within a digital property, we may collect certain information, including the following:

Device, App, and Browser Data

  • Device make, model, hardware, and operating system;
  • Device properties related to screen, display, size, orientation, audio, video, battery, memory usage, settings, and boot time;
  • Device settings related to accessibility features and font size; 
  • Carrier;
  • Name, properties, performance, session information, and installation information of mobile application through which a consumer interacts with the Services;
  • Country, time zone, and locale settings (country and preferred language);
  • Network connection type and speed;
  • IP Address;
  • Internet browser user-agent and software environment used to access the Services;
  • HTTP header and request information;
  • Advertising IDs (IDFA/GAID/Amazon Advertising ID);
  • Vendor IDs (IDFV);
  • App Set IDs; and
  • Advertising and tracking preferences and restrictions.

Advertisers (through the advertiser itself or through a third party service provider on behalf of such advertiser) may also share transactional or other “event” data related to a consumer’s interaction with an application, such as information about the actions taken in an application like purchases or application installations.

Information Collection and Use Specific to e-Commerce Ads Only

If you are a consumer who interacts with the Services through an e-commerce platform or merchant website, we may collect certain additional information that you provided to the e-commerce platform or merchant (either through our SDK or pixel or through a third party’s API or other similar technologies), including the following:

  • User IDs;
  • Shopping browsing behavior (e.g., views) and search history;
  • Records of products purchased or considered (e.g., added to cart, check out);
  • Purchasing histories;
  • Hashed email addresses and phone numbers; and
  • Information regarding user interactions with advertising partners and their merchant partners’ sites and advertisements.

How We Collect Your Information

This information may be collected automatically across mobile apps and devices or received from third parties across different technologies over time. We may also combine information we collect with other information we derive through analytical techniques and we will use that combined information to provide the Services.  

How We Use Your Information

We generally use the information we collect to:

  • Deliver the Services, maintain, and improve them, including our AI-powered advertising technology, and research and develop new ones;
  • Promote safety, security, and integrity of Services;
  • Provide measurement, analytics, and reporting; and
  • Comply with legal and regulatory obligations.

We use AI-powered advertising technology to help us improve our advertising products and Services and serve ads that are relevant and interesting to you. We use it in ways that do not produce legal or similarly significant effects on you (for example, we may use such technology to provide an ad for a product you may be interested in or to reorder how advertisements might appear when you visit a digital property such as a mobile app or a website).

Information Sharing

We may share information we collect or derive with third parties in the following contexts:

  • Service Providers. We transfer information to service providers and other partners who support our business, such as those that provide technical infrastructure services, analyze how our Services are used, measure the effectiveness of ads and services, provide customer service, or facilitate payments. These partners must adhere to strict confidentiality obligations in a way that is consistent with this Privacy Policy and the agreements we enter into with them.
  • Affiliates. We may share information within the AppLovin family of companies for purposes consistent with this Privacy Policy.
  • Advertising Partners. We share information with our third-party advertising partners, including advertisers, ad networks, exchanges, demand side platforms, merchants, other advertising partners (who aggregate their own demand sources), and ad optimization and measurement/attribution partners (e.g., mobile measurement partners or “MMPs”) to provide our clients with Advertising Services. This information may be used by such third-party partners to measure how effective ads are, show advertisements to end users for products and services that are more likely to appeal to them (a practice known as interest-based advertising or behavioral advertising), and to undertake analytics to analyze traffic and other ad activity to improve the advertising experience.

    Unless otherwise noted in our partner list, each AppLovin advertising partner is an independent controller of your data. You can view a list of AppLovin advertising partners with whom we share your data here, current as of the date listed at the top of that page.

    If you do not want to receive “interest-based advertisements,” please see the “Manage Your Privacy Choices” section below. If you are located in the European Union, UK, or Switzerland, you may also see the “Additional Provisions for EU/UK/Swiss Individuals” section below for more options. If you are an individual resident of the U.S. states that have enacted comprehensive consumer privacy laws, you may also review the “U.S. Multistate Privacy Notice” section below for more options.

    Please note that the practices of our third-party advertising partners delivering advertisements through our Services are subject to those partners’ own privacy policies.
  • Regulatory or Legal Requirements. We may disclose information to governmental regulatory authorities as required by law, including for tax or accounting purposes, in response to their requests for such information or to assist in investigations. We may also disclose personal information to third parties in connection with claims, disputes, or litigation, or when otherwise required by law or court order.
  • Safety and Terms Enforcement. We may disclose information if we determine, in our sole discretion, that its disclosure is necessary to protect the health, safety, or rights of you or any other person, protect against fraud, or enforce our legal rights, including contractual commitments made to us by third parties.
  • Business Transfers. We may disclose personal information as part of an organizational business transaction, such as a merger, acquisition, joint venture, financing, or sale of organizational assets, and may transfer personal information to a third party as one of the business assets in such a transaction. We may also disclose personal information in the event of insolvency, bankruptcy, or receivership.

Manage Your Privacy Choices

To limit collection of information from mobile devices, please visit your device’s settings to set the “Limit Ad Tracking” or other similar features on your device. Additionally, you may opt-out of interest-based advertising within ads served by AppLovin; for detailed instructions, see How AppLovin Shows You Ads. You can also make choices about data collection for certain companies by visiting an industry consumer choice platform such as the NAI (https://optout.networkadvertising.org/) or DAA (https://optout.aboutads.info/).  You may still receive ads after limiting processing of your information for interest-based advertising but those ads may be less relevant to your interests. 

To access or delete the data collected by AppLovin from your device, you may download the AppLovin Privacy Management Application from the Apple or Google Play Stores:

App Store
Google Play


By navigating through the tabs in the AppLovin Privacy Management Application, you can erase the personal information that AppLovin may have collected about you or request a copy of that personal information. If you encounter technical issues with the app, please contact us via email at [email protected].

Children’s Privacy

We do not knowingly collect personal information from, or serve advertisements to, children as defined and required by applicable laws. If you believe we have served an advertisement to a child or might have any personal information from or about a child, or if you believe a mobile application in which an AppLovin-served advertisement appeared may be designed for, directed to, or pass personal information knowingly from, children in violation of our policies, please contact us via email at [email protected].

Data Security and Retention

We implement reasonable measures to help secure the information we collect through the Services. We retain data collected through the Services as long as we continue to receive updated information from your device, or until you request deletion, whichever occurs first. If we do not receive any updated information through the Services for a continuous period of 2 years, data is automatically purged from our systems. Note that we will retain information in our systems for as long as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.

[END OF ADVERTISING SERVICES-SPECIFIC PROVISIONS]

AppLovin

Our Website

This section describes the information we collect, use, and share through our Website.

Cookies and Other Similar Technology


The Website uses cookies, pixels, or other similar technology to collect information for various purposes, including interest-based advertising. This information may include your IP address, device identifier, browser type, device type, the date and time of your visit, and the areas of the Website you visit. To learn more about and manage the cookies on this Website, please click “Cookie Settings” in our Website footer. You may also be able to limit the use of cookies through your browser settings. Note that certain parts of the Website may not function properly without cookies. Additionally, you may still receive ads after limiting processing of your information for interest-based advertising but those ads may be less relevant to your interests. If you erase your cookies, reset your device identifier, or use different browsers or devices, you may need to make your choices again.

We partner with Google Analytics to learn more about how you use our Website. For more information about how Google Analytics works you can visit here. To opt-out of Google Analytics, you can visit here and follow the instructions.  

Additional Information Collection for Business Account Owners

When you register with AppLovin to use our Services, you may provide us with personal information such as your name, email address, phone number, mailing address, user name, and password. You may also provide us with payment information when you submit or receive a payment or other information when you complete the online forms available on the Website. We may also acquire information from other trusted sources to update or supplement the information that you voluntarily provide to us or that we collect automatically.

How We Use Your Information

We may use the information we collect in connection with the Website for various purposes, including:

  • To communicate with you, for example through newsletters or with other information about our products and services;
  • To operate and improve the Website and our Services;
  • To customize the Website;
  • For analytics and research;
  • For marketing purposes; and
  • For purposes disclosed at the time of collection.

Information Sharing

We may share information we collect in connection with the Website in the following contexts:

  • With your consent;
  • For advertising and marketing purposes;
  • In response to a subpoena, court order, or other legal process;
  • To protect our rights and the rights of others;
  • With our affiliates;
  • With service providers that help us operate the Website and Services;
  • As part of a sale, merger, or acquisition, including at bankruptcy; and
  • For purposes disclosed at the time of collection.

Links to Other Websites

The Website may provide links to other websites or other digital properties that we do not control. We encourage you to review the privacy policy of those digital properties that you may visit.

Updating Information

You can update the personal information you provide to us by correcting, updating, or deleting the information associated with you via your AppLovin account. To add, modify, remove, or request access to the personal information about you that we hold, please see the “Contact Us” section below.

Your Email Marketing Choices

If you no longer wish to receive marketing-related emails from us on a going-forward basis, you may opt out of receiving these emails by clicking “Unsubscribe” at the bottom of any marketing email you receive from us or by emailing us at [email protected].

Children

Our Website is not intended for use by children as defined and required by applicable law. We do not knowingly collect personal information from children through the Website. If you believe we might have any personal information from or about a child, please contact us via email at [email protected].

Data Security and Retention

We have implemented reasonable physical, technical, and administrative security measures for the Website to help protect information we collect and store.

For detailed information regarding retention associated with cookies on the applovin.com domain, please click “Cookie Settings” in our Website footer to learn more. 

We retain other information such as customer contact and payment information in our systems for as long as necessary as permitted by law to comply with our legal obligations, resolve disputes, and enforce our agreements.

[END OF WEBSITE-SPECIFIC PROVISIONS]

AppLovin

Additional Provisions for EU/UK/Swiss Individuals

If you are located in the European Union, United Kingdom, or Switzerland, the following additional provisions apply to you.

Data Privacy Framework

AppLovin complies with the EU-U.S Data Privacy Framework (EU-U.S. DPF), the UK Extension to the EU-U.S. DPF, and the Swiss-U.S. Data Privacy Framework (Swiss-U.S. DPF) as set forth by the U.S. Department of Commerce.

AppLovin has certified to the U.S. Department of Commerce that it adheres to the EU-U.S. Data Privacy Framework Principles (EU-U.S. DPF Principles) with regard to the processing of personal data received from the European Union and the United Kingdom in reliance on the EU-U.S. DPF and the UK Extension to the EU-U.S. DPF.  AppLovin has certified to the U.S. Department of Commerce that it adheres to the Swiss-U.S. Data Privacy Framework Principles (Swiss-U.S. DPF Principles) with regard to the processing of personal data received from Switzerland in reliance on the Swiss-U.S. DPF. If there is any conflict between the terms in this Privacy Policy and the EU-U.S. DPF Principles and/or the Swiss-U.S. DPF Principles, the Principles shall govern. To learn more about the Data Privacy Framework (DPF) program, and to view our certification, please visit https://www.dataprivacyframework.gov/.

If you are an EU, UK, or Swiss individual, where we transfer your personal data to third party servicer providers (see above) who perform services for us or on our behalf, we are responsible for the processing of that data by them and shall remain liable if they process your personal data in a manner inconsistent with the DPF Principles, unless we are not responsible for the event giving rise to the damage. 

With respect to personal data received or transferred pursuant to the Data Privacy Framework, AppLovin is subject to the regulatory enforcement powers of the U.S. Federal Trade Commission. In certain situations, AppLovin may be required to disclose personal data in response to lawful requests by public authorities, including to meet national security or law enforcement requirements.

In compliance with the EU-U.S. DPF, the UK Extension to the EU-U.S. DPF, and the Swiss-U.S. DPF, AppLovin commits to resolve DPF Principles-related complaints about our collection and use of your personal information. EU, UK, and Swiss individuals with inquiries or complaints regarding our handling of personal data received in reliance on the EU-U.S. DPF, the UK Extension to the EU-U.S. DPF, and the Swiss-U.S. DPF should first contact AppLovin at [email protected]. AppLovin refers unresolved complaints to TRUSTe, an alternative dispute resolution provider based in the United States.  If you do not receive timely acknowledgment of your DPF Principles-related complaint from us, or if we have not addressed your DPF Principles-related complaint to your satisfaction, please visit https://feedback-form.truste.com/watchdog/request for more information or to file a complaint.  These dispute resolution services are provided at no cost to you.

For complaints regarding DPF compliance not resolved by any of the other DPF mechanisms, you have the possibility, under certain conditions, to invoke binding arbitration. Further information can be found on the official DPF website.

Lawful Basis for Processing

On certain occasions, we process your personal data when it is necessary for the performance of a contract to which you are a party, such as to provide services to you. We may also process your personal data to respond to your inquiries concerning our products and services.

On other occasions, we process your personal data where required by law. We may also process your personal data if necessary to protect your interests or the interests of a third party.

Additionally, we process your personal data when necessary to do so for fraud prevention, improving our network and services, and marketing our services to advertisers and publishers, where these interests are not overridden by your data protection rights.

Otherwise, we will generally ensure that consent has been obtained from you if there is no other lawful basis for such processing. You have the right to withdraw your consent to processing of personal data at any time.

If personal data covered by this Privacy Policy is to be used for a new purpose that is materially different from that for which the personal data was originally collected or subsequently authorized, or is to be disclosed to a non-agent third party in a manner not specified in this Privacy Policy, we will provide you with an opportunity to choose whether to have your personal data so used or disclosed. Requests to opt out of such uses or disclosures of personal data should be sent to us as specified in the “Contact” section below. Certain personal data, such as information about medical or health conditions, racial or ethnic origin, political opinions, religious or philosophical beliefs, is considered “Sensitive Information.” AppLovin does not collect or seek to elicit “Sensitive Information.”

For questions about data processing, please contact our Data Protection Officer. Visit the “Contact” section below for contact information.

Your Rights

If you are an individual in the EU, UK, or Switzerland, you are able:

  • To request access to the personal data we hold about you;
  • To request that we rectify or erase your personal data;
  • To request that we restrict or block the processing of your personal data;
  • Under certain circumstances, to receive personal data about you that we store and transmit to another without hindrance from us, including requesting that we provide your personal data directly to another, i.e., a right to data portability; and
  • Where we previously obtained your consent, to withdraw consent to processing your personal data.

To exercise these rights, please contact us at the email address set forth in the “Contact Us” section below.  Our Data Protection Officer can also be reached at this email address.  Please be aware that we may be unable to afford these rights to you under certain circumstances, such as if we are legally prevented from doing so.

In certain circumstances, you may appoint an authorized agent to exercise any rights that you may have on your behalf.  If you choose to exercise any rights through an authorized agent, you will need to verify your identity directly with us before we can process any requests.  In addition, we will need written documentation demonstrating the authorized agent’s authority to act on your behalf.

Additionally, you have the right to lodge a complaint against us. To do so, contact the supervisory authority in your country of residence.

EU and UK Privacy Representatives

We have appointed Prighter Group as our privacy representatives in the EU and UK.  You can contact us through our privacy representatives at the following addresses:

For residents of the EU:
PrighterGDPR-Rep by Maetzler Rechtsanwalts GmbH & Co KG
c/o AppLovin Corporation
Kriegerstraße 44
30161 Hannover
Germany

For residents of the UK:
PrighterUK-Rep by Prighter Ltd.
c/o AppLovin Corporation
20 Mortlake Mortlake High Street
London, SW14 8JN
United Kingdom

Additional information regarding our privacy representatives can be found at the following link: https://prighter.com/q/19826057144.

[END OF EU/UK/SWISS SPECIFIC PROVISIONS]

AppLovin

U.S. Multistate Privacy Notice

Additional provisions for individual residents of the U.S. states that have enacted comprehensive consumer privacy laws are included in our U.S. Multistate Privacy Notice, which explains how those residents may exercise their privacy rights.

AppLovin

Policy Changes

We may, in our sole discretion, make changes to this Privacy Policy from time to time in order to accommodate new technologies, industry practices, regulatory requirements, or for other purposes. If we make any changes, we will update the “Effective Date” posted at the top of this Privacy Policy. If we make any material changes, we may notify you by email (sent to the email address specified in your account) or by means of a notice on the Website prior to the change becoming effective. We encourage you to review this Privacy Policy periodically to ensure that you understand how we collect, use, and share information.

Any changes to this Privacy Policy will become effective when the revised Privacy Policy is posted on the Website. By continuing to use the Website or Advertising Services following such changes, you are agreeing to accept the terms of the revised Privacy Policy.

Contact Us

If you have any questions or comments about this Privacy Policy, please write to us at:

Data Protection Officer
AppLovin Corporation
1100 Page Mill Road
Palo Alto, CA 94304

You can also contact us or our Data Protection Officer via email at [email protected].

Please be sure to include your relevant account information in any correspondence to us.  This will help ensure that we can respond to your inquiry in a timely manner.

If you have a customer care issue, please visit Axon Support Center.

AppLovin Legal Information

AppLovin Policies for Demand Partners Revision – October 1, 2025


Content

Effective: September 26, 2025

Introduction*

Unless otherwise indicated by AppLovin, when you use the Services as an advertiser, media buyer, ad agency, demand-side platform, brand or merchant, another provider of advertisements, or any other entity that bids on ad inventory or serves ads through the Services (individually, “you” or “your” and collectively, the “Demand Partners”), you must adhere to these AppLovin Policies for Demand Partners (the “Policies”).  These Policies apply in addition to any other policies or agreements governing your use of the Services, including the AppLovin Terms of Use Agreement.

AppLovin seeks to create a safe, fair, and transparent ecosystem for publishers to monetize their content and for advertisers to reach prospective customers with useful, relevant products and services.  AppLovin also wants to ensure a safe and positive experience for end users.  Maintaining trust in the ads ecosystem and preserving the reputation and credibility of AppLovin, the Services, and those that use the Services, require setting minimum standards for the delivery of ads through the Services, including restrictions on the content that may be served through the Services.  

AppLovin may update these Policies at any time by posting the updated version on the AppLovin website.  By continuing to use the Services, you agree to the updated Policies.

General Compliance Obligations

Your business practices, including your ads served through the Services, your products and services advertised through the Services, and data handling, must comply with and not cause AppLovin to violate any applicable laws, including data protection, consumer protection, commerce, advertising, and product laws, age-related restrictions, licensing/certification requirements, labeling and disclaimer requirements, advertising guidelines, and any similar regulatory requirements or self-regulatory guidance, regulatory advisories or warnings, intellectual property and license restrictions, any consents or disclosures required to integrate third-party technology with the Services, or any third-party contractual terms, licenses, policies, or guidelines.  You agree to maintain documentation, as appropriate, demonstrating your compliance with these obligations, and to provide those documents promptly upon request by AppLovin.

Content Restrictions

The Content Restrictions applicable to your use of the Services fall into three categories:

  1. You may not use the Services to deliver ads that contain any prohibited content.
  2. You may be allowed to use the Services to deliver ads that contain restricted content, subject to certain limitations and requirements.
  3. You may not use the services to deliver ads concerning products or services that are generally prohibited for minors under the age of 18. 

AppLovin reserves the right to review and prohibit or restrict any content on a case-by-case basis and to update the content restrictions at any time.

a. Prohibited Content


Demand Partners may not use the Services to deliver ads containing (or directing end users to) any of the following prohibited content categories:

  • Illegal, illicit, dangerous, or unsafe products, activities, or services.  More details here.
  • Sexually explicit or other adult content, including pornographic or highly suggestive content or images, explicit, obscured or implied sexual acts, or explicit or implied sexual language,
    whether simulated or real. More details here.
  • Graphic or explicit violence, including assault/rape, injury to human beings or animals, or any acts or torture or terrorism. More details here.
  • Harassment, intimidation, bullying, excessive profanity, threats, or content that can be characterized as hate speech that advocates violence or discrimination against any group, organization, or individual, or otherwise promotes hateful behavior or ideologies..  This includes groups, organizations, or individuals identified by their race or ethnic origin, religion, disability/medical condition, age, national origin, veteran status, sexual orientation, gender, gender identity, political association, or any other characteristic associated with systemic discrimination or marginalization. More details here.
  • Illegal drugs, drug paraphernalia, or substance abuse. More details here.
  • Weapons and weapon accessories, including guns, gun accessories or ammunition, and explosives. More details here.
  • Content that violates or infringes upon any third-party intellectual property rights, including the sale or promotion of counterfeit products, file sharing, torrenting, or other infringing content, or content that violates or infringes any other third-party rights, including confidentiality obligations.  More details here.
  • Defamatory or libelous content.
  • Content that makes misleading, deceptive, false, or unrealistic claims, unreliable or harmful claims, enables misleading or dishonest behavior, or includes deceptive or misleading ad designs or elements. This includes things like make-money-fast schemes, chain letters, or pyramid schemes, products or services that help users mislead others or gain unauthorized access to systems, devices, or property, and unacceptable and dishonest business practices. More details here.
  • Content that attempts to scam users, entices engagement under false or unclear pretenses, attempts to obtain personal information unlawfully or fraudulently, tricks users into sharing personal information, or otherwise uses unacceptable or dishonest practices.  More details here.
  • False or misleading news.
  • Malicious or abusive programs, code, or content, including hosting, promoting, or facilitating the use or distribution of malware, spyware, adware, corrupted files, or other materials that could damage, render inoperable, interfere with, or gain unauthorized access to any computer, device, network, or any of the associated data or personal information, as well as any similar forms of digital or internet abuse.
  • Promotion of black-hat hacking, cracking, or warez.
  • Politics and Elections.  More details here.
  • Content that promotes digital assets that contain more ads than Publisher content, appears designed primarily to display ads, appears low quality, or would otherwise fail to meet the Minimum Content Requirements of the AppLovin Policies for Publishers.
  • Content that promotes launcher apps (or similar digital assets) that have the ability to customize default device home screens or launcher settings (or perform similar functions).
  • Content or material that offers traffic generation or promotes fraudulent traffic.
  • Other forms of shocking, disturbing, or offensive content, including but not limited to graphic depictions of bodily functions or fluids, or grotesque images, footage, or audio, or other potentially offensive, obscene, or sensitive events. More details here.

In addition, the landing page(s) for ads served through the Services may not direct end users to content that contains or may contain these prohibited content categories.

Please note that these Prohibited Content categories will change over time.  You must continue to review the Demand Partner Policies and these Prohibited Content categories, including their associated Additional Guidelines.

b. Restricted Content

Demand Partners may be permitted, in AppLovin’s sole discretion, to use the Services to deliver ads containing any of the following restricted content categories, if the ads and associated products and services strictly adhere to any country- or region-specific laws, rules, or regulations (including any age-related restrictions, licensing/certification requirements, labeling and disclaimer requirements, advertising guidelines, self-regulatory requirements or recommendations, and any similar guidance or requirements), in each jurisdiction in which they intend to target ads, these Policies, and any other applicable AppLovin policies or agreements:

  • Alcohol or alcohol-related content.  More details here.
  • Gambling apps or websites, including online or offline lotteries, casinos, sports betting, and social casino games, or real-money apps or websites.  More details here.
  • Tobacco and nicotine products.  More details here.
  • CBD/Hemp Products.  More details here.
  • Financial Services, investing, retirement planning, banking, or similar.  More details here.
  • Health, wellness, and pharmaceutical products and services, including prescription drugs.  More details here.
  • Cause-based advertising.

If your ad contains or may contain any of these restricted content categories, you must notify the AppLovin account team and obtain approval before attempting to serve the ad through the Services. Among the other requirements set forth above, Demand Partners must ensure that they have all necessary legal authority required under applicable laws to market, promote, and ship their products in each jurisdiction in which they intend to target ads for restricted content.

Please note that these Restricted Content categories will change over time.  You must continue to review the Demand Partner Policies and these Restricted Content categories, including their associated Additional Guidelines.

c. Content Prohibited for Minors

In addition to the other content prohibitions and restrictions set forth above, you may not use the Services to deliver ads to children or deliver ads concerning products or services that are generally prohibited for minors under the age of 18.

General Requirements and Other Standards

  • Creative Ad Attributes and Technical Requirements. You must comply with any ad specifications, technical requirements, or other documentation provided by AppLovin, including by respecting the attributes within the “battr” field of the bid requests and by providing any information required by the ad specifications.  In addition, as explained above, your ads must comply with all applicable laws, including labeling and disclaimer requirements, advertising guidelines, and similar requirements.
  • HTML Ads. Your HTML ads must comply with any documentation or specifications provided by AppLovin. Among other requirements, your HTML ads must be a single HTML file, and they may not include any external calls or requests.
  • AI-Generated Content.  If your ad includes AI-generated content (e.g., images, audio, or video), you must include any disclosures or labels required under applicable laws, ensure appropriate authorization to use or incorporate that content, and ensure compliance with applicable laws.  In addition, you must comply with any other requirements or documentation provided by AppLovin.
  • Evasive Ad Content or Circumventing Systems.  You may not manipulate ad components to attempt to bypass detection or enforcement or engage in practices that attempt to circumvent or interfere with AppLovin’s systems and processes (including AppLovin’s ad review systems).
  • Safety or Security Risks.  Your use of the Services may not interfere with the operation of the Services, the normal operation of an end user’s device, or otherwise create a safety or security risk to AppLovin, the Services, or those that use the Services, including any transmissions which may damage, interfere with, surreptitiously intercept, or expropriate any system, program, data, or personal information.  Any Demand Partners deemed unsafe or a security risk by AppLovin or reputable third parties may be suspended without further notice in AppLovin’s sole discretion until any safety or security issues have been addressed to AppLovin’s satisfaction. 
  • Open Measurement.  AppLovin SDK version 5.14.0 and above includes the IAB Open Measurement SDK (“OM SDK”), which enables third-party ad measurement partners to collect signals regarding ad impressions and performance for industry-standard ad measurement.  The OM SDK also facilitates features like brand safety and fraud detection.

    You may only work with measurement partners that partner with the Open Measurement Working Group to conduct measurements for advertisers using the OM SDK.  You must ensure an adequate legal basis for all personal data processing in connection with the OM SDK.  If you use a third-party vendor for measurements using the OM SDK, AppLovin will not be engaged in personal data processing in connection with the OM SDK.
  • Better Ads Standards.  AppLovin requires compliance with the Better Ads Standards.  For more information about the types of disallowed ad experiences, please visit the Coalition for Better Ads.

General Privacy Requirements  

When you use the Services, you are fully responsible for complying with all applicable laws and regulations concerning privacy and data protection and for ensuring that any third-party partners you engage in connection with the Services use data you provide or make available to them in compliance with such laws.  The requirements listed below help to facilitate compliance, but legal requirements extend beyond these.  You should solicit your own legal advice to determine how legal requirements apply to you.

  • Privacy Policy: You must have and abide by a privacy policy that complies with all applicable laws, including by accurately and transparently disclosing your data collection, usage, and sharing.  You must require advertisers and customers to abide by your privacy policy, as well as these Policies and any other policies or agreements governing your use of the Services.  In addition, the privacy policy must be easily accessible from your website (and other locations), specifically list AppLovin as a third-party that collects data, describe how data is shared with and used by third parties like AppLovin, and include the following statement and link in your privacy policy.  “For more information about AppLovin’s collection and use of your information visit: https://legal.applovin.com/privacy
  • Notice and Consent: Publishers that use the Services must provide visible notice to end users and where necessary obtain a valid, specific, and informed consent from end users regarding the scope of collection, use, sharing, or other processing of data by AppLovin for advertising and related purposes (including for serving interest-based advertising and improving the Services, including our AI-powered technologies) as described in AppLovin’s Privacy Policy.  Your processing of personal data remains subject to any consent obtained by Publishers and, in all cases, may not extend beyond the purpose(s) authorized by the end user, absent appropriate legal grounds for such additional processing.
  • Cookie Banners: If you enable AppLovin’s pixel, script, or other integrations on your website, you must also implement a cookie banner (or comparable mechanism) that discloses that enablement, identifies AppLovin and the relevant technologies deployed on your website, collects and respects users’ consent choices concerning those technologies, and otherwise complies with applicable laws.   
  • Honoring Privacy Choices and Opt-Out Rights: You must respect all end user- or device-based privacy choices or flags made known to you, including, for example, DNT = 1, other signals indicating a “sale” or “share” opt-out (or similar opt-out) under any privacy legislation (including the laws of the U.S. states that have enacted comprehensive consumer privacy laws, as well as similar consumer privacy laws that may be enacted in the future), other signals indicating an opt-out from interest-based advertising, or other flags related to laws of similar effect in any applicable jurisdiction or under any applicable app store policies, or flags indicating a change in any prior consent.  In addition, you must provide end users with any opt-out rights required by applicable laws, including by posting appropriate links to exercise those rights. 
  • Compliance with Privacy and Data Security Obligations: You must not collect or use any data received through the Services for purposes other than those set out in these Policies or in any other policies or agreements governing your use of the Services.  In addition, you must implement adequate technical, security, and organizational measures to protect any data from loss and misuse, as well as any unauthorized access, disclosure, alteration, and destruction.  You must also provide a way for individuals to contact you with inquiries and requests regarding their personal data.  If for any reason you cannot comply with any privacy obligation set out in these Policies or in any other policies or agreements governing your use of the Services, you must (i) promptly inform AppLovin by contacting your AppLovin account team with the subject “Privacy: Demand Partner Non-Compliance,” (ii) take all necessary steps to remedy such non-compliance, and (iii) promptly cease use of any data received through the Services until you have remedied the non-compliance.

Prohibition on Sensitive Personal Data or Protected Health Information

  • Sensitive Personal Data: You may not use the Services to infer, collect, track, send, share, identify, or associate with any individual, household, or device any information concerning racial or ethnic origin, political opinions, religious or philosophical affiliation or beliefs, trade-union membership, health, sex life or sexual orientation, criminal convictions or alleged commission of an offense, genetic data, biometric data, government-issued identifiers, financial account information, account log-in credentials, the contents of user communications, precise geolocation information, or any other information that could be considered sensitive personal information under applicable laws.  In addition, in any data that you may share with AppLovin, you may not include any such sensitive categories of data or pass or append custom parameters, events, or objects (if applicable) that could include sensitive personal data.
  • Protected Health Information: AppLovin does not knowingly collect protected health information as defined under applicable laws.  You may not provide AppLovin with protected health information or use any aspect of the Services in connection with protected health information.

Prohibition on Children Data or Using the Services for Children

  • Demand Partners may not provide AppLovin with children data or cause that information to be provided via a third party.
  • You may not initialize or use any AppLovin SDK in any way or otherwise use any aspect of the Services in connection with an end user who qualifies as a “child” under applicable laws.  Please note that jurisdictions define the term “child” differently and these definitions may change over time.  You shall be solely responsible for (1) determining whether an end user of your Advertisement qualifies as a “child” under the defintions and requirements of applicable laws and (2) taking the steps necessary to ensure that you do not initialize or use any AppLovin SDK in any way or otherwise use any aspect of the Services in connection with a “child” under applicable laws. 
  • You must comply with all applicable laws and policies governing the collection and use of personal information from children.  This includes the Children’s Online Privacy Protection Act (“COPPA”), laws of similar effect in any applicable jurisdictions in the collection and use of “Personal Information” (as defined by COPPA or other applicable laws) from children, as well as any applicable app store policies.
  • AppLovin does not knowingly collect personal information from children or serve ads to children.  You may not provide AppLovin with personal information from children or use any aspect of the Services in connection with a child.

Miscellaneous

You may not use the Services in a manner that abuses, exploits, undermines, or otherwise disrupts the Services. 

All pricing information, including bidding-related information or any information that would allow a third party to ascertain revenue share, constitutes AppLovin Confidential Information. You may not disclose pricing information, except as expressly permitted by AppLovin in writing.

The Services allow for transactions in real time, and bids and offers compete simultaneously against multiple other bids and offers.

AppLovin makes no guarantee regarding the frequency and access to ad inventory, the level of impressions of ads, and/or the timing of delivery of such impressions.

Enforcement

Any actual or suspected violation of these Policies (or any agreement governing your use of the Services, including the AppLovin Terms of Use Agreement) may result, in AppLovin’s sole discretion, in AppLovin blocking or limiting your ads or content from being served through the Services, the suspension or termination of your account or access to the Services, and/or the imposition of limits on your account or access to the Services, including limits on your ability to bid on or serve ads through the Services.

How to Contact Us

Please contact [email protected] with any questions regarding these Policies. 

*Capitalized terms have the meanings ascribed to them in the AppLovin Terms of Use Agreement, unless otherwise indicated.he AppLovin Terms of Use Agreement, unless otherwise indicated.

AppLovin Legal Information

Restricted Content: Health, Wellness, and Pharmaceutical Products Revision – September 30, 2025


Content

Additional Guidelines Specific to Health, Wellness, and Pharmaceutical Products
As explained in the Demand Partner Policies, Demand Partners may be permitted to deliver ads containing restricted content, such as health, wellness, and pharmaceuticals products, if the ads and associated products and services strictly adhere to any country- or region-specific laws, rules, or regulations (including any age-related restrictions, licensing/certification requirements, labeling and disclaimer requirements, advertising guidelines, self-regulatory requirements or recommendations, and any similar guidance or requirements), the Demand Partner Policies, and any other applicable AppLovin policies or agreements, and you obtain express approval from the AppLovin Team.

Demand Partners seeking to deliver ads for health, wellness, and pharmaceuticals products or similar content through the Services must also ensure their products and ads meet the following minimum criteria:

  • Advertisers must ensure that they have all necessary authorizations and licenses required under applicable laws (and produce them on request) to market, promote, and ship their products in each jurisdiction in which they intend to target ads.
  • Ads for products approved by the U.S. FDA or other comparable regulators (certain food and drug products) must include any approved labels and warnings.
  • Ads for products approved by the U.S. FDA or other comparable regulators (certain food and drug products) may only promote the product for approved uses and purposes, not off-label or unapproved uses.
  • Ads for products not subject to U.S. FDA or comparable regulator approval, such vitamins, minerals, herbs, other dietary supplements, cosmetics, perfumes, shampoos, body cleansers, shaving creams, etc., may not make medical claims, claims that could be interpreted as medical (e.g., “this herbal supplement treats a medical condition”), or suggest or imply that they have any associated certifications or industry ratings. 
  • Ads for products not subject to U.S. FDA or comparable regulator approval may not state or imply that they are as effective as products approved by the U.S. FDA or other comparable regulators,  or that they are “safe” or effective for use in preventing, curing, or treating a particular disease or ailment.  As such, ads for products not subject to U.S. FDA or comparable regulator approval may not use words like “prevent,” “cure,” “treat,” or similar language that might suggest the products prevent, cure, or treat a particular disease or ailment.
  • Ads and/or the landing pages for products not subject to FDA or comparable regulator approval must include an appropriate FDA-related or comparable regulatory disclaimer, such as: “These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure, or prevent any disease.”
  • Advertisers must ensure that ads do not claim or promote unrealistic weight loss, consistent with applicable laws in each jurisdiction in which they intend to target ads.
  • Ads must include any other labels or disclaimers required under applicable laws (e.g., country-, state-, or local-specific warning language).
  • Advertisers must ensure that the landing pages for the products include any applicable labels, warnings, or markings required under applicable laws in each jurisdiction in which they intend to target ads. 
  • Ads may not promote products that have been subject to any government or regulatory action,warning, or advisory, including opinions from state attorneys general or similar authorities.
  • Consistent with applicable laws, ads may not glamorize, glorify, or otherwise exaggerate the benefits of the products.
  • Advertisers may not target individuals under the age of 18.
  • Ads cannot request the input of any personally identifiable information or health information.
  • Advertisers must ensure that ads do not attempt to exploit insecurities, contain distasteful messaging, or promote or reinforce negative or unhealthy body images.
  • Advertisers must ensure that ads do not encourage unhealthy lifestyles or promote unhealthy relationships with food (e.g., “starve yourself to look great in that bathing suit”).
  • Consistent with applicable laws, advertisers must ensure that statements or claims in ads have appropriate support.
  • The landing page(s) for ads served through the Services may not direct end users to content that does not comply with these guidelines and the Demand Partner Policies or that contains or may contain prohibited content.
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