Restricted Content: Health, Wellness, and Pharmaceutical Products

Additional Guidelines Specific to Health, Wellness, and Pharmaceutical Products
As explained in the Demand Partner Policies, Demand Partners may be permitted to deliver ads containing restricted content, such as health, wellness, and pharmaceuticals products, if the ads and associated products and services strictly adhere to any country- or region-specific laws, rules, or regulations (including any age-related restrictions, licensing/certification requirements, labeling and disclaimer requirements, advertising guidelines, self-regulatory requirements or recommendations, and any similar guidance or requirements), the Demand Partner Policies, and any other applicable AppLovin policies or agreements, and you obtain express approval from the AppLovin Team.

Please note that we do not support various health, wellness, and pharmaceutical products (and ads and their landing pages may not promote or attempt to promote them through the Services), including those in the following categories:

• Drugs for chronic or life-threatening diseases
• Drugs for eating disorders
• Drugs for sexually transmitted diseases or sexual health
• Pregnancy & emergency contraception
• Fertility tracking, monitoring, & reproductive health services
• Hospitals or specific healthcare facilities
• Mental health & counseling services
• Prescription pain-management drugs
• Substance abuse and addiction
• Surgical procedures or services
• Child-related health services

Demand Partners seeking to deliver ads for other health, wellness, and pharmaceuticals products or similar content through the Services must also ensure their products and ads meet the following minimum criteria:

• Advertisers must ensure that they have all necessary authorizations and licenses required under applicable laws (and produce them on request) to market, promote, and ship their products in each jurisdiction in which they intend to target ads.
• Ads for products approved by the U.S. FDA or other comparable regulators (certain food and drug products) must include any approved labels and applicable warnings.
• Ads for products approved by the U.S. FDA or other comparable regulators (certain food and drug products) must include all appropriate disclaimers (e.g., a disclaimer to consult a licensed health professional and/or obtain a valid prescription prior to purchase).
• Ads for products approved by the U.S. FDA or other comparable regulators (certain food and drug products) may only promote the product for approved uses and purposes, not off-label or unapproved uses.
• Advertisers for online pharmacies, telemedicine, certain medical devices, and similar services must be certified by recognized third-party authorities (e.g., LegitScript) before serving ads and provide proof of certification on request.
• Ads for products not subject to U.S. FDA or comparable regulatory approval, such vitamins, minerals, herbs, other dietary supplements, cosmetics, perfumes, shampoos, body cleansers, shaving creams, etc., may not make medical claims, claims that could be interpreted as medical (e.g., “this herbal supplement treats a medical condition”), or suggest or imply that they have any associated certifications or industry ratings. 
• Ads for products not subject to U.S. FDA or comparable regulatory approval may not state or imply that they are as effective as products approved by the U.S. FDA or other comparable regulators,  or that they are “safe” or effective for use in preventing, curing, or treating a particular disease or ailment.  As such, ads for products not subject to U.S. FDA or comparable regulatory approval may not use words like “prevent,” “cure,” “treat,” or similar language that might suggest the products prevent, cure, or treat a particular disease or ailment.
• Ads and/or the landing pages for products not subject to FDA or comparable regulatory approval must include an appropriate FDA-related or comparable regulatory disclaimer tailored to the applicable jurisdiction, such as: “These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure, or prevent any disease.”
• Advertisers must ensure that ads do not claim or promote unrealistic weight loss, consistent with applicable laws in each jurisdiction in which they intend to target ads.
• Ads must include any other labels or disclaimers required under applicable laws (e.g., country-, state-, or local-specific warning language).
• Advertisers must ensure that the landing pages for the products include any applicable labels, warnings, disclaimers, or markings required under applicable laws in each jurisdiction in which they intend to target ads. 
• Ads may not promote products that have been subject to any government or regulatory action, warning, or advisory, including opinions from state attorneys general or similar authorities.
• Ads may not promote speculative or experimental medical treatments.
• Consistent with applicable laws, ads may not glamorize, glorify, or otherwise exaggerate the benefits of the products.
• Advertisers may not target individuals under the age of 18.
• Advertisers must ensure that their ads only target markets where the product or services can be lawfully advertised, distributed, and shipped consistent with applicable laws.
  • Ads for prescription drug products may only target the following markets (which may change over time and advertisers must independently confirm):
    • Canada
    • New Zealand
    • United States
• Ads cannot request the input of any personally identifiable information or health information. As outlined in the Demand Partner Policies, advertisers also may not provide or use the Services to collect, share, process, or infer any sensitive personal data or protected health information.
• Advertisers must ensure that ads do not assert or imply knowledge of a user’s personal health status or medical conditions.  This includes the use of second-person language (e.g., “you” or “your”).
• Advertisers must ensure that ads do not attempt to exploit insecurities, contain distasteful messaging, or promote or reinforce negative or unhealthy body images.
• Advertisers must ensure that ads do not encourage unhealthy lifestyles or promote unhealthy relationships with food (e.g., “starve yourself to look great in that bathing suit”).
• Ads may not feature “Before and After” imagery that portrays unlikely or extreme results or user visuals that focus on specific body parts or “problem areas” in a way that may evoke negative self-perception or disgust (e.g., zoomed-in shots of skin conditions or surgical procedures).
• Consistent with applicable laws, advertisers must ensure that statements or claims in ads have appropriate support.
• The landing page(s) for ads served through the Services may not direct end users to content that does not comply with these guidelines and the Demand Partner Policies or that contains or may contain prohibited content.