Updated: May 31, 2023
In the provision of the AppLovin Services*, AppLovin works with Advertising Demand Partners, Measurement & Analytics Partners, and Fraud & Safety Partners (collectively, “AppLovin Partners”).
AppLovin may update the below list of AppLovin Partners at any time by posting the updated version on the AppLovin website.
As described in the AppLovin Privacy Policy, the practices of AppLovin Partners delivering advertisements through the AppLovin Services are subject to their own privacy policies. We encourage you to read AppLovin Partners’ privacy policies to understand their privacy practices, the legal bases for their processing of your personal data, and any options that they provide for exercising control over such processing. Through our agreements and policies, AppLovin Partners are required to comply with all applicable laws and regulations, and where applicable, to provide you with sufficient notice of their processing of your personal data.
Advertising Demand Partners
Advertising Demand Partners are demand-side platforms, advertising networks, or other advertising demand sources that bid on ad inventory or serve ads through the AppLovin Services.
As described in the AppLovin Privacy Policy, Advertising Demand Partners may use your data to predict which ads or campaigns you will be most likely to engage with and make other inferences about you, among other activities. Our Advertising Demand Partners may also share some of your data with third-party measurement partners to measure the effectiveness of their campaigns, including by combining data collected about you through the AppLovin Services with data collected about you via other channels, including other online and offline activity. AppLovin views Advertising Demand Partners generally as independent controllers of your data. To find out more, please refer to the privacy policies listed below:
Measurement & Analytics Partners
Measurement & Analytics Partners help us measure the effectiveness of ad campaigns and determine attribution for the placement of ads you engage with. Generally, these partners are situated as “processors” or “service providers” in the ad tech ecosystem. To find out more, please refer to the privacy policies listed below:
| Name | Privacy Policy |
|---|---|
| Adjust | https://www.adjust.com/terms/privacy-policy/ |
| AppsFlyer | https://www.appsflyer.com/legal/privacy-policy/ |
| AppTopia | https://apptopia.com/privacy |
| Branch | https://branch.io/policies/privacy-policy/ |
| JustTrack | https://justtrack.io/privacy-policy/ |
| Kochava | https://www.kochava.com/kochava-collective/collective-data-privacy-policy/ |
| Sensor Tower | https://sensortower.com/privacy |
| Singular | https://www.singular.net/privacy-policy/ |
| Tenjin | https://www.tenjin.com/privacy/ |
Fraud & Safety Partners
Fraud & Safety Partners are companies that help with anti-fraud, quality, and security efforts to ensure the safety, security, privacy, and accuracy of the AppLovin Services, including detecting whether ad impressions or clicks on ads are fraudulent and whether ads are viewable within an app. To find out more, please refer to the privacy policies listed below:
| Name | Privacy Policy |
|---|---|
| IAB Tech Lab | https://iabtechlab.com/privacy-policy/ |
*Capitalized terms have the meanings ascribed to them in AppLovin’s Terms of Use, unless otherwise indicated.