Restricted Content: Financial Services

Additional Guidelines Specific to Financial Services
As explained in the Demand Partner Policies, Demand Partners may be permitted to deliver ads containing restricted content, such as financial services products, if the ads and associated products and services strictly adhere to any country- or region-specific laws, rules, or regulations (including any age-related restrictions, licensing/certification requirements, labeling and disclaimer requirements, advertising guidelines, self-regulatory requirements or recommendations, and any similar requirements), the Demand Partner Policies, and any other applicable AppLovin policies or agreements, and you obtain express approval from the AppLovin Team.

Demand Partners seeking to deliver ads for financial services products (e.g., investing, retirement planning, event contracts, prediction markets, etc.) or similar content through the Services must also ensure their products and ads meet the following minimum criteria:

• Advertisers must ensure that they have all necessary authorizations, licenses, accreditations, and certifications required under applicable laws (and produce them on request) to market and promote their products in each jurisdiction in which they intend to target ads.
• Advertisers must ensure that their ads comply with any applicable disclosure requirements required under applicable laws in each jurisdiction in which they intend to target ads, including risk disclaimers and the disclosure of other information necessary for users to make an informed decision. 
  • For ads targeting users outside the United States, advertisers must include any jurisdiction-specific risk disclosures required under applicable local laws, including, where applicable, FCA-mandated risk warnings in the United Kingdom, MiFID II disclosure requirements in the European Union and European Economic Area, and equivalent requirements in other jurisdictions.
• Advertisers must ensure that the landing page(s) for the product(s) include any applicable disclosures and disclaimers required under applicable laws in each jurisdiction in which they intend to target ads.  To the extent applicable, this obligation includes disclosing the applicable interest rates, annual percentage rates, transaction fees, disclaimers, repayment periods, representative examples, and other disclosures required under applicable laws.
• Ads may not promote (a) get-rich-quick offers, (b) pyramid schemes, (c) too-good-to-be-true financial offers, (d) unsubstantiated return claims, (e) products that could be considered predatory, (f) bail bonds, (g) complex speculative financial investments, (h) payday loans, (i) pawnbroker loans, (j) precious metals trading, (k) peer-to-peer products, (l) single securities, and (m) products and services that enable the buying, selling, reselling, exchanging, wagering, and/or staking of cryptocurrencies, virtual currencies, or other digital assets, or similar products.
• Ads may not promote products that have been subject to any government or regulatory action, or warning, or advisory, including opinions from state attorneys general or similar authorities, cease-and-desist orders, injunctions, or similar enforcement actions from any regulator.
• Ads may not misstate, exaggerate, or minimize the benefits or risks of the products.
• Advertisers may not target individuals under the age of 21.
• Ads cannot request the input of any personally identifiable information or financial information such as bank account information, credit/debit card information or routing numbers.
• Consistent with applicable laws, advertisers must ensure that statements or claims in ads have appropriate support.
• Ads may not be served by, or direct users to, affiliate sites, signal providers, lead generators, broker review aggregators, or similar intermediaries that provide trading recommendations or signals for any financial product, unless the intermediary independently holds all applicable authorizations required under applicable laws and complies with these guidelines.
• The landing page(s) for ads served through the Services may not direct end users to content that does not comply with these guidelines and the Demand Partner Policies or that contains or may contain prohibited content.
• Advertisers seeking to promote cryptocurrency-related products or services through the Services must comply with the following additional requirements:
  • As set forth above, ads and/or their landing pages may not promote products and services that enable the buying, selling, reselling, exchanging, and/or staking of cryptocurrencies, virtual currencies, or other digital assets.  This prohibition includes but is not limited to:
    • Cryptocurrency exchanges or trading platforms, including borrowing and lending platforms.
    • Cryptocurrency wallets that allow users to buy, sell, resell, and/or exchange cryptocurrencies or other digital assets.
    • Hardware wallets designed to hold private keys for cryptocurrencies or other digital assets.
    • Cryptocurrency mining hardware and software.
  • This prohibition does not apply to the following categories of products and services, which may be promoted through the Services, if Advertisers have all necessary authorizations, licenses, accreditations, and certifications required under applicable laws in each jurisdiction in which they intend to target ads:
    • Businesses that rely on blockchain technology or accept payment in virtual currencies. 
    • Educational materials or news coverage related to cryptocurrency or blockchain technology. 
    • Accounting, tax, or legal services related to cryptocurrency or blockchain technology.
• Advertisers seeking to deliver ads for prediction markets or exchange-listed contract platforms (defined as platforms that facilitate the listing of or provide customer access to event contracts related to economics, current events, or other outcomes) must comply with the following additional requirements:
  • Advertisers must be either: (a) a CFTC-authorized Designated Contract Market (DCM) or (b) a brokerage registered with the National Futures Association (NFA) (and in either case provide documentation on request). 
  • Ads must use financial and trading terminology, such as “trade,” “contracts,” “positions,” or “invest,” and focus on the price, value, and likelihood of specific event outcomes. 
  • Ads may not use language that characterizes the product as a form of gambling, as exempt from state gambling laws, or as not otherwise subject to state regulation.  This includes language like “bet,” “wager,” “gamble,” “legal gambling,” or “federally legal.”
  • All financial figures or outcome claims must be accurate, supported, accompanied by a prominent “results not typical” disclaimer, and not presented in a manner that implies recurring or reliable income.
  • Ads must include typical risk disclaimers, such as “Trading involves risk.  You may lose funds deposited.  Not investment advice.”
  • Ads that feature testimonials, endorsements, or individual outcome claims must comply with applicable endorsement disclosure requirements, including clear and conspicuous disclosure of any material connection between the advertiser and the person featured. 
  • Ads may not feature sports outcomes in a manner that resembles sports betting advertising. 
  • Ads may not promote binary options or fixed-return contracts structured as event contracts.
  • Ads may not promote informational or signal-provider sites purporting to offer trading signals or recommendations for event contracts.