AppLovin Legal Information

 Ad Agency Promotional Terms  Revision – October 10, 2025


Content

  • AppLovin will select and hire a third-party ad agency (“Agency”) to provide certain advertisement creation services for you and create ads in AppLovin-specified format (the “Created Ads”). AppLovin will work with the Agency to create Created Ads.
  • You hereby grant AppLovin and Agency a perpetual, irrevocable, sublicensable, non-exclusive, worldwide, and royalty-free right and license to copy, adapt, reproduce, distribute, display, publicly perform, and otherwise use your intellectual property (e.g., your trademarks, trade names, logos, branding, wordmarks, slogans, etc.), including any associated with the ad materials, for AppLovin and Agency to create Created Ads.
  • You determine whether or not to run or display any Created Ads. You are responsible for the Created Ads’ compliance with all applicable laws. 
  • You may run Created Ads on AppLovin’s platform only.
  • To the extent you share data including personal data in connection with this promotion or related to the Created Ads (such as performance data) with the Agency, you and the Agency are solely responsible for each of your own compliance with all applicable laws. AppLovin shall have no responsibility or liability for any data exchanged directly between you and the Agency. 
  • This promotion has no cash value and is non-transferable. You will be responsible for any additional fees you incur from services you may receive from the Agency. 
  • AppLovin reserves the right to withhold or revoke this promotion in cases of suspected fraud, abuse, or violation of applicable terms, including AppLovin’s Terms of Use.
  • AppLovin reserves the right to change or end this promotion at any time.