AppLovin Legal Information

Prohibited Content: Illegal or Illicit Products Revision – December 30, 2024


Content

Prohibited Content Category: 
Illegal drugs, drug paraphernalia, or substance abuse.

Additional Guidelines: 

Ads cannot include:

  • Prohibited Drugs and Paraphernalia: Content that depicts, promotes, or instructs on the use, creation, or acquisition of illegal or misused drugs, including any items designed to aid, facilitate, or conceal illegal drug use.  Examples include marijuana, pipes, bongs, etc. 
  • Substance Abuse: Content that glamorizes, glorifies, or encourages substance abuse or addiction.  Examples include ads that tout the purported benefits of “getting high” or imply that illegal drugs make a person more social, “fun,” or happier.