AppLovin Legal Information

Content

Effective Date: July 21, 2026

AppLovin Corporation (“AppLovin,” “we,” “us,” or “our”) operates a suite of tools for app developers, web merchants, and other businesses to automate and optimize the marketing and monetization of their platforms, products, or services by enabling the placement of different types of advertisements on digital properties including mobile apps, websites, and connected TV devices (collectively, the “Advertising Services” or “Services”). As explained below, consumers interact with us in various ways, primarily through advertisements served by AppLovin on behalf of advertisers.

The AppLovin Privacy Policy (this “Privacy Policy”) explains how we collect, use, and share information through our Services and advertising platform, our corporate website at www.applovin.com, and our business platform websites ads.applovin.com and max.applovin.com, and other pages provided by AppLovin (collectively, the “Website”), as well as your choices related to that information.

Our Advertising Services

This section describes the information we collect, use, and share through our Advertising Services.

General Information Collection and Use

If you are a consumer who downloads and uses an application which contains the AppLovin SDK or otherwise interacts with the Services through advertisements served within a digital property, we may collect certain information, including the following:

Device, App, and Browser Data

Device make, model, hardware, and operating system;
Device properties related to screen, display, size, orientation, audio, video, battery, storage, memory usage, settings, and boot time;
Device settings related to accessibility features and font size;
Device integrity and security signals;
Carrier;
Name, properties, performance, session information, and installation information of the mobile application through which you interact with the Services;
Country, time zone, and locale settings (country and preferred language);
Network connection type and speed;
IP Address;
Internet browser user-agent and software environment used to access the Services;
HTTP header and request information;
Advertising IDs (IDFA/GAID/Amazon Advertising ID);
Vendor IDs (IDFV);
App Set IDs; and
Advertising and tracking preferences and restrictions.

Advertisers (through the advertiser itself or through a third party service provider on behalf of such advertiser) may also share transactional or other “event” data related to a consumer’s interaction with an application, such as information about purchases or application installations.

Information Collection and Use Specific to e-Commerce Ads Only

If you are a consumer who interacts with the Services through an e-commerce platform or merchant website or app, we may collect certain additional information that you provided to the e-commerce platform or merchant (either through our SDK or pixel or through a third party’s API or other similar technologies), including the following:

User IDs;
Shopping browsing events (e.g., views) and search history;
Records of products purchased or considered (e.g., added to cart, check out);
Purchasing histories;
Email addresses, phone numbers, country code, and 5-digit zip code (if provided by merchant); and
Information regarding user interactions with advertising partners and their merchant partners’ sites and advertisements.

The exact information AppLovin collects depends on choices you’ve made in the ad settings on your browser and device, on permissions you give on sites, apps, or other services, or in the privacy controls offered by those services and AppLovin.

How We Collect Your Information

This information may be collected automatically across mobile apps and devices via the Services or received from third parties (such as Mobile Measurement Partners) across different technologies over time. We may also combine information we collect with other information we derive through analytical techniques and we will use that combined information to provide the Services.

How We Use Your Information

We generally use the information we collect to:

Deliver the Services, maintain, and improve them, including our AI-powered advertising technology, and research and develop new ones;
Promote safety, security, and integrity of Services;
Provide measurement, analytics, and reporting; and
Comply with legal and regulatory obligations.

Personalization. We may use the above categories of personal data to present you with advertising that appears more relevant based on your possible interests. For example, selected events on an app or website (such as pages you view or purchases you make) can be stored and used with other information (such as previous actions on that or other apps or websites) to suggest advertising to you.

Use of Artificial Intelligence “AI.” We use AI-powered advertising technology to help us improve our advertising products and Services and serve ads that are relevant and interesting to you. We use it in ways that do not produce legal or similarly significant effects on you (for example, we may use such technology to provide an ad for a product you may be interested in or to reorder how advertisements might appear when you visit a digital property such as a mobile app or a website).

Information Sharing

We may share information we collect or derive with third parties in the following contexts:

Service Providers. We transfer information to service providers and other partners who support our business, such as those that provide technical infrastructure services, analyze how our Services are used, measure the effectiveness of ads and services, provide customer service, or facilitate payments. These partners must adhere to strict confidentiality obligations in a way that is consistent with this Privacy Policy and the agreements we enter into with them.
Affiliates. We may share information within the AppLovin family of companies for purposes consistent with this Privacy Policy.
Advertising Partners. We share information with our third-party advertising partners, including advertisers, ad networks, exchanges, demand side platforms, merchants, other advertising partners (who aggregate their own demand sources), and ad optimization and measurement/attribution partners (e.g., mobile measurement partners or “MMPs”) to provide our clients with Advertising Services. This information may be used by such third-party partners to measure how effective ads are, show advertisements to end users for products and services that are more likely to appeal to them (a practice known as interest-based advertising), and to undertake analytics to analyze traffic and other ad activity to improve the advertising experience.

Unless otherwise noted in our partner list, each AppLovin advertising partner is an independent controller of your data. You can view a list of AppLovin advertising partners with whom we share your data here, current as of the date listed at the top of that page.

If you do not want to receive “interest-based advertisements,” please see the Manage Your Privacy Choices section below. If you are located in the European Union, UK, or Switzerland, you may also see the Additional Provisions for EU/UK/Swiss Individuals section below for more options. If you are an individual resident of the U.S. states that have enacted comprehensive consumer privacy laws, you may also review the U.S. Multistate Privacy Notice section below for more options.
Regulatory or Legal Requirements. We may disclose information to governmental regulatory authorities as required by law, including for tax or accounting purposes, in response to their requests for such information or to assist in investigations. We may also disclose personal information to third parties in connection with claims, disputes, or litigation, or when otherwise required by law or court order.
Safety and Terms Enforcement. We may disclose information if we determine, in our sole discretion, that its disclosure is necessary to protect the health, safety, or rights of you or any other person, protect against fraud, or enforce our legal rights, including contractual commitments made to us by third parties.
Business Transfers. We may disclose personal information as part of an organizational business transaction, such as a merger, acquisition, joint venture, financing, or sale of organizational assets, and may transfer personal information to a third party as one of the business assets in such a transaction. We may also disclose personal information in the event of insolvency, bankruptcy, or receivership.

Manage Your Privacy Choices

To limit collection of information from mobile devices, please visit your device’s settings to set the “Limit Ad Tracking” or other similar features on your device. Additionally, you may opt-out of interest-based advertising within ads served by AppLovin; for detailed instructions, see How AppLovin Shows You Ads. You may still receive ads after limiting processing of your information for interest-based advertising, but those ads may be less relevant to your interests.

To access or delete the data collected by AppLovin from your device linked to your advertising identifier, you may download the AppLovin Privacy Management Application from the Apple or Google Play Stores:

By navigating through the tabs in the AppLovin Privacy Management Application, you can erase the personal information that AppLovin may have collected about you linked to your advertising identifier or request a copy of that personal information. If you encounter technical issues with the app, please contact us via email at [email protected].

To access or delete data collected by AppLovin linked to your email address or phone number — such as data collected through our e-commerce advertising services where that information was shared with us by an advertiser or merchant — you may submit a request through AppLovin’s Privacy Rights Request Portal available at https://applovin.com/en/privacy-data-request. To submit an access request, you will need to provide a valid email address; results will be delivered to that address. To submit a deletion request, you may provide either a valid email address or phone number. We will use any information you provide solely to verify your identity and process your request.

The above data rights mechanisms are available to you regardless of where you live.

Children’s Privacy

We do not knowingly collect personal information from, or serve advertisements to, children as defined by applicable laws. If you believe we have served an advertisement to a child or might have any personal information from or about a child, or if you believe a mobile application in which an AppLovin-served advertisement appeared may be designed for, directed to, or pass personal information knowingly from, children in violation of our policies, please contact us via email at [email protected].

Data Security and Retention

We implement reasonable measures to help secure the information we collect through the Services. We retain information collected through the Services for limited periods, typically up to two (2) years. Information associated with a device is often maintained for periods shorter than two (2) years from the date of collection of that information, or until an end user requests deletion, whichever occurs first. Note that we may retain some information in our systems for as long as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.

[END OF ADVERTISING SERVICES-SPECIFIC PROVISIONS]

Our Website

This section describes the information we collect, use, and share through our Website.

Cookies and Other Similar Technology

The Website uses cookies, pixels, or other similar technology to collect information for various purposes, including interest-based advertising. This information may include your IP address, device identifier, browser type, device type, the date and time of your visit, and the areas of the Website you visit, and other information as further described in the “Cookie Settings” in our Website footer. To learn more about and manage the cookies on this Website, please click “Cookie Settings”. You may also be able to limit the use of cookies through your browser settings. Note that certain parts of the Website may not function properly without cookies. Additionally, you may still receive ads after limiting processing of your information for interest-based advertising but those ads may be less relevant to your interests. If you erase your cookies, reset your device identifier, or use different browsers or devices, you may need to make your choices again.

Marketing Emails and Text Messages

If you are an AppLovin business customer or sign up to receive AppLovin marketing communications on our Website, we may contact you periodically by e-mail or text message (SMS), to provide information regarding our products, services and content that may be of interest to you. We do not share SMS consent data with third parties, other than providers of our text messaging services. If you no longer wish to receive marketing-related emails from us on a going-forward basis, you may opt out of receiving these emails by clicking “Unsubscribe” at the bottom of any marketing email you receive from us or by emailing us at [email protected].

Additional Information Collection for Business Contacts and Account Owners

When you register with AppLovin to use our Services, request support, or contact us by submitting a web form or via email, you may provide us with personal information such as your name, email address, phone number, or mailing address. You may also provide us with payment information when you submit or receive a payment or other information when you complete the online forms available on the Website. We may also acquire information from other trusted sources to update or supplement the information that you voluntarily provide to us or that we collect automatically.

You can update the personal information associated with your AppLovin account. To add, modify, remove, or request access to the personal information about you that we hold, please contact our Data Protection Officer using the information in the Contact Us section below.

How We Use Your Information

We may use the information we collect in connection with the Website for various purposes, including:

To communicate with you, for example through newsletters or with other information about our products and services;
To operate and improve the Website and our Services;
To customize the Website;
For analytics and research;
For marketing purposes; and
For purposes disclosed at the time of collection.

We may share information we collect in connection with the Website in the following contexts:

With your consent;
For advertising and marketing purposes;
In response to a subpoena, court order, or other legal process;
To protect our rights and the rights of others;
With our affiliates;
With service providers that help us operate the Website and Services;
As part of a sale, merger, or acquisition, including at bankruptcy; and
For purposes disclosed at the time of collection.

Links to Other Websites

The Website may provide links to other websites or other digital properties that we do not control. We encourage you to review the privacy policy of those digital properties that you may visit.

Children

Our Website is not intended for use by children as defined by applicable laws. We do not knowingly collect personal information from children through the Website. If you believe we might have any personal information from or about a child, please contact us via email at [email protected].

Data Security and Retention

We have implemented reasonable physical, technical, and administrative security measures for the Website to help protect information we collect and store.

For detailed information regarding retention associated with cookies on our Website, please click “Cookie Settings” in our Website footer to learn more.

We retain other information such as customer contact and payment information in our systems for as long as necessary as permitted by law to comply with our legal obligations, resolve disputes, and enforce our agreements.

[END OF WEBSITE-SPECIFIC PROVISIONS]

Additional Provisions for EU/UK/Swiss Individuals

If you are located in the European Union, United Kingdom, or Switzerland, the following additional provisions apply to you.

Data Privacy Framework

AppLovin complies with the EU-U.S Data Privacy Framework (EU-U.S. DPF), the UK Extension to the EU-U.S. DPF, and the Swiss-U.S. Data Privacy Framework (Swiss-U.S. DPF) as set forth by the U.S. Department of Commerce.

AppLovin has certified to the U.S. Department of Commerce that it adheres to the EU-U.S. Data Privacy Framework Principles (EU-U.S. DPF Principles) with regard to the processing of personal data received from the European Union and the United Kingdom in reliance on the EU-U.S. DPF and the UK Extension to the EU-U.S. DPF. AppLovin has certified to the U.S. Department of Commerce that it adheres to the Swiss-U.S. Data Privacy Framework Principles (Swiss-U.S. DPF Principles) with regard to the processing of personal data received from Switzerland in reliance on the Swiss-U.S. DPF. If there is any conflict between the terms in this Privacy Policy and the EU-U.S. DPF Principles and/or the Swiss-U.S. DPF Principles, the Principles shall govern. To learn more about the Data Privacy Framework (DPF) program, and to view our certification, please visit https://www.dataprivacyframework.gov/.

If you are an EU, UK, or Swiss individual, where we transfer your personal data to third party service providers (see above) who perform services for us or on our behalf, we are responsible for the processing of that data by them and shall remain liable if they process your personal data in a manner inconsistent with the DPF Principles, unless we are not responsible for the event giving rise to the damage.

With respect to personal data received or transferred pursuant to the Data Privacy Framework, AppLovin is subject to the regulatory enforcement powers of the U.S. Federal Trade Commission. In certain situations, AppLovin may be required to disclose personal data in response to lawful requests by public authorities, including to meet national security or law enforcement requirements.

In compliance with the EU-U.S. DPF, the UK Extension to the EU-U.S. DPF, and the Swiss-U.S. DPF, AppLovin commits to resolve DPF Principles-related complaints about our collection and use of your personal information. EU, UK, and Swiss individuals with inquiries or complaints regarding our handling of personal data received in reliance on the EU-U.S. DPF, the UK Extension to the EU-U.S. DPF, and the Swiss-U.S. DPF should first contact AppLovin at [email protected]. AppLovin refers unresolved complaints to JAMS, an alternative dispute resolution provider based in the United States. If you do not receive timely acknowledgment of your DPF Principles-related complaint from us, or if we have not addressed your DPF Principles-related complaint to your satisfaction, please visit https://www.jamsadr.com/dpf-dispute-resolution for more information or to file a complaint. These dispute resolution services are provided at no cost to you.

For complaints regarding DPF compliance not resolved by any of the other DPF mechanisms, you have the possibility, under certain conditions, to invoke binding arbitration. Further information can be found on the official DPF website.

Lawful Basis for Processing

On certain occasions, we process your personal data when it is necessary for the performance of a contract to which you are a party, such as to provide services to you. We may also process your personal data to respond to your inquiries concerning our products and services.

On other occasions, we process your personal data where required by law. We may also process your personal data if necessary to protect your interests or the interests of a third party.

Additionally, we process your personal data when necessary to do so for fraud prevention, improving our network and services, and marketing our services to advertisers and publishers, where these interests are not overridden by your data protection rights.

Otherwise, we will generally ensure that consent has been obtained from you if there is no other lawful basis for such processing. You have the right to withdraw your consent to processing of personal data at any time.

If personal data covered by this Privacy Policy is to be used for a new purpose that is materially different from that for which the personal data was originally collected or subsequently authorized, or is to be disclosed to a non-agent third party in a manner not specified in this Privacy Policy, we will provide you with an opportunity to choose whether to have your personal data so used or disclosed. Requests to opt out of such uses or disclosures of personal data should be sent to us as specified in the Contact Us section below. Certain personal data, such as information about medical or health conditions, racial or ethnic origin, political opinions, religious or philosophical beliefs, is considered “Sensitive Information.” AppLovin does not collect or seek to elicit “Sensitive Information.”

For questions about data processing, please contact our Data Protection Officer. Visit the Contact Us section below for contact information.

Your Rights

If you are an individual in the EU, UK, or Switzerland, you have the following rights (in addition to the rights listed in Managing Your Privacy Choices):

Right of access. You have the right to confirm with us whether your personal data is processed, and if it is, to request access to that personal data.
Right to rectification. You have the right to request the rectification of inaccurate or incomplete personal data concerning you.
Right to erasure. You have the right to ask us to erase your personal data in certain circumstances, but we may not always be in a position to proceed with the erasure as we may need to retain your data, including to comply with our legal obligations and/or to defend our rights.
Right to restriction of processing. In certain circumstances, you may have the right to request that we restrict processing of your personal data.
Right to data portability. If we process your personal data with your consent, you have the right to receive personal data concerning you, which you have provided to us, in a structured, commonly used and machine-readable format, and you may have the right to request that we transmit that data to another entity.
Right to withdraw your consent. You can withdraw your consent to the processing of your personal data. To withdraw consent to cookies used on our Website, please click on “Cookie Settings” in our Website footer.
Right to object. When we process your data based on our legitimate interest, you may have the right to object, on grounds relating to your particular situation, at any time to the processing of your personal data by us, and we can be required to no longer process your personal data. You can also object to the processing of your personal data for marketing purposes at any time.

To exercise these rights, please contact us at the email address set forth in the Contact Us section below. Our Data Protection Officer can also be reached at this email address. Please be aware that we may be unable to afford these rights to you under certain circumstances, such as if we are legally prevented from doing so.

In certain circumstances, you may appoint an authorized agent to exercise any rights that you may have on your behalf. If you choose to exercise any rights through an authorized agent, you will need to verify your identity directly with us before we can process any requests. In addition, we will need written documentation demonstrating the authorized agent’s authority to act on your behalf.

Additionally, you have the right to lodge a complaint against us. To do so, contact the supervisory authority in your country of residence.

EU and UK Privacy Representatives

We have appointed Prighter Group as our privacy representatives in the EU and UK. You can contact us through our privacy representatives at the following addresses:

For residents of the EU:
PrighterGDPR-Rep by Maetzler Rechtsanwalts GmbH & Co KG
c/o AppLovin Corporation
Kriegerstraße 44
30161 Hannover
Germany

For residents of the UK:
PrighterUK-Rep by Prighter Ltd.
c/o AppLovin Corporation
20 Mortlake Mortlake High Street
London, SW14 8JN
United Kingdom

Additional information regarding our privacy representatives can be found at the following link: https://prighter.com/q/19826057144.

[END OF EU/UK/SWISS SPECIFIC PROVISIONS]

U.S. Multistate Privacy Notice

Additional provisions for individual residents of the U.S. states that have enacted comprehensive consumer privacy laws are included in our U.S. Multistate Privacy Notice, which explains how those residents may exercise their privacy rights.

Policy Changes

We may, in our sole discretion, make changes to this Privacy Policy from time to time in order to accommodate new technologies, industry practices, regulatory requirements, or for other purposes. If we make any changes, we will update the “Effective Date” posted at the top of this Privacy Policy. If we make any material changes, we may notify you by email (sent to the email address specified in your account) or by means of a notice on the Website prior to the change becoming effective. We encourage you to review this Privacy Policy periodically to ensure that you understand how we collect, use, and share information.

Any changes to this Privacy Policy will become effective when the revised Privacy Policy is posted on the Website. By continuing to use the Website or Advertising Services following such changes, you are agreeing to accept the terms of the revised Privacy Policy.

Contact Us

If you have any questions or comments about this Privacy Policy, please write to us at:

Data Protection Officer
AppLovin Corporation
1100 Page Mill Road
Palo Alto, CA 94304

You can also contact us or our Data Protection Officer via email at [email protected].

Please be sure to include your relevant account information in any correspondence to us. This will help ensure that we can respond to your inquiry in a timely manner.

If you have a customer care issue, please visit AppLovin Support Center.

AppLovin Legal Information

Content

Additional Guidelines Specific to Financial Services
As explained in the Demand Partner Policies, Demand Partners may be permitted to deliver ads containing restricted content, such as financial services products, if the ads and associated products and services strictly adhere to any country- or region-specific laws, rules, or regulations (including any age-related restrictions, licensing/certification requirements, labeling and disclaimer requirements, advertising guidelines, self-regulatory requirements or recommendations, and any similar requirements), the Demand Partner Policies, and any other applicable AppLovin policies or agreements, and you obtain express approval from the AppLovin Team.

Demand Partners seeking to deliver ads for financial services products (e.g., investing, retirement planning, event contracts, prediction markets, etc.) or similar content through the Services must also ensure their products and ads meet the following minimum criteria:

Advertisers must ensure that they have all necessary authorizations, licenses, accreditations, and certifications required under applicable laws (and produce them on request) to market and promote their products in each jurisdiction in which they intend to target ads.
Advertisers must ensure that their ads comply with any applicable disclosure requirements required under applicable laws in each jurisdiction in which they intend to target ads, including risk disclaimers and the disclosure of other information necessary for users to make an informed decision.
- For ads targeting users outside the United States, advertisers must include any jurisdiction-specific risk disclosures required under applicable local laws, including, where applicable, FCA-mandated risk warnings in the United Kingdom, MiFID II disclosure requirements in the European Union and European Economic Area, and equivalent requirements in other jurisdictions.
Advertisers must ensure that the landing page(s) for the product(s) include any applicable disclosures and disclaimers required under applicable laws in each jurisdiction in which they intend to target ads. To the extent applicable, this obligation includes disclosing the applicable interest rates, annual percentage rates, transaction fees, disclaimers, repayment periods, representative examples, and other disclosures required under applicable laws.
Ads may not promote (a) get-rich-quick offers, (b) pyramid schemes, (c) too-good-to-be-true financial offers, (d) unsubstantiated return claims, (e) products that could be considered predatory, (f) bail bonds, (g) complex speculative financial investments, (h) payday loans, (i) pawnbroker loans, (j) precious metals trading, (k) peer-to-peer products, (l) single securities, (m) products and services that enable the buying, selling, reselling, exchanging, wagering, and/or staking of cryptocurrencies, virtual currencies, or other digital assets, or similar products.
Ads may not promote products that have been subject to any government or regulatory action, or warning, or advisory, including opinions from state attorneys general or similar authorities, cease-and-desist orders, injunctions, or similar enforcement actions from any regulator.
Ads may not misstate, exaggerate, or minimize the benefits or risks of the products.
Advertisers may not target individuals under the age of 21.
Ads cannot request the input of any personally identifiable information or financial information such as bank account information, credit/debit card information or routing numbers.
Consistent with applicable laws, advertisers must ensure that statements or claims in ads have appropriate support.
Ads may not be served by, or direct users to, affiliate sites, signal providers, lead generators, broker review aggregators, or similar intermediaries that provide trading recommendations or signals for any financial product, unless the intermediary independently holds all applicable authorizations required under applicable laws and complies with these guidelines.
The landing page(s) for ads served through the Services may not direct end users to content that does not comply with these guidelines and the Demand Partner Policies or that contains or may contain prohibited content.
Advertisers seeking to promote cryptocurrency-related products or services through the Services must comply with the following additional requirements:
- As set forth above, ads and/or their landing pages may not promote products and services that enable the buying, selling, reselling, exchanging, and/or staking of cryptocurrencies, virtual currencies, or other digital assets. This prohibition includes but is not limited to:
  - Cryptocurrency exchanges or trading platforms, including borrowing and lending platforms.
  - Cryptocurrency wallets that allow users to buy, sell, resell, and/or exchange cryptocurrencies or other digital assets.
  - Hardware wallets designed to hold private keys for cryptocurrencies or other digital assets.
  - Cryptocurrency mining hardware and software.
- This prohibition does not apply to the following categories of products and services, which may be promoted through the Services, if Advertisers have all necessary authorizations, licenses, accreditations, and certifications required under applicable laws in each jurisdiction in which they intend to target ads:
  - Businesses that rely on blockchain technology or accept payment in virtual currencies.
  - Educational materials or news coverage related to cryptocurrency or blockchain technology.
  - Accounting, tax, or legal services related to cryptocurrency or blockchain technology.
Advertisers seeking to deliver ads for prediction markets or exchange-listed contract platforms (defined as platforms that facilitate the listing of or provide customer access to event contracts related to economics, current events, or other outcomes) must comply with the following additional requirements:
- Advertisers must be either: (a) a CFTC-authorized Designated Contract Market (DCM) or (b) a brokerage registered with the National Futures Association (NFA) (and in either case provide documentation on request).
- Ads must use financial and trading terminology, such as “trade,” “contracts,” “positions,” or “invest,” and focus on the price, value, and likelihood of specific event outcomes.
- Ads may not use language that characterizes the product as a form of gambling, as exempt from state gambling laws, or as not otherwise subject to state regulation. This includes language like “bet,” “wager,” “gamble,” “legal gambling,” or “federally legal.”
- All financial figures or outcome claims must be accurate, supported, accompanied by a prominent “results not typical” disclaimer, and not presented in a manner that implies recurring or reliable income.
- Ads must include typical risk disclaimers, such as “Trading involves risk. You may lose funds deposited. Not investment advice.”
- Ads that feature testimonials, endorsements, or individual outcome claims must comply with applicable endorsement disclosure requirements, including clear and conspicuous disclosure of any material connection between the advertiser and the person featured.
- Ads may not feature sports outcomes in a manner that resembles sports betting advertising.
- Ads may not promote binary options or fixed-return contracts structured as event contracts.
- Ads may not promote informational or signal-provider sites purporting to offer trading signals or recommendations for event contracts.

AppLovin Legal Information

Content

We have updated our Terms of Use, effective June 18, 2026. By continuing to use the Platform, the Services, or the Software after that date, you agree to the changes.

These Terms of Use (the “Agreement”) govern the relationship between you (“User,” “you,” or “your”) and AppLovin Corporation, a Delaware corporation, or AppLovin (Singapore) Pte. Ltd., a Singapore company, if applicable (collectively, “AppLovin,” “we,” or “our,” and together with “User,” the “Parties,” and each a “Party”), and apply to your use of the Services (as defined below). For purposes of this Agreement, and depending upon how you use the Services, you have contracted with the following AppLovin entity:

Advertisers in the United States — If your principal place of business is in the United States or its territories, you have entered into this Agreement with AppLovin Corporation.
Advertisers in all Non-U.S. Regions — If your principal place of business is outside of the United States or its territories, you have entered into this Agreement with AppLovin (Singapore) Pte. Ltd., except for the Data Processing Agreement incorporated into this Agreement, which you have entered into with AppLovin Corporation as the parent corporation for AppLovin (Singapore) Pte. Ltd.
Publishers in Singapore — If your principal place of business is in Singapore, you have entered into this Agreement with AppLovin (Singapore) Pte. Ltd., except for the Data Processing Agreement incorporated into this Agreement, which you have entered into with AppLovin Corporation as the parent corporation for AppLovin (Singapore) Pte. Ltd.
Publishers worldwide, excluding Singapore — If your principal place of business is in any other country or region except Singapore, you have entered into this Agreement with AppLovin Corporation.

Please read this Agreement and our Privacy Policy carefully before using the Services. By accessing the AppLovin platform, currently located at www.applovin.com, ads.applovin.com, max.applovin.com, axon.ai, and other pages and user interfaces provided by AppLovin (the “Platform”), or registering, enabling, or using any of the Services (as defined in Section 1 below), you become a User and agree to be bound by this Agreement. If you do not agree to this Agreement, you must not use (or you must stop using) the Platform or the Services. Your access to and use of the Platform or the Services may also be subject to additional terms or agreements between us and you.

If you have entered into this Agreement on behalf of a company or other entity, you represent that you have been duly authorized with the authority to enter into this Agreement on behalf of that company or other entity, and you expressly represent that the company or other entity agrees to be bound by this Agreement. In that case, the term “you” refers to the third party or parties on a joint and several basis. If you have entered into this Agreement on an individual basis, you represent that you are the age of legal majority or older in your jurisdiction (aged 18 and over) and have the legal capacity to enter into and be bound by this Agreement.

As described below, the Platform, the Services, and the Software may fall within United States export controls. You may not access or use the Platform or the Services if United States law or other applicable laws preclude you from receiving products, including services or the Software, from the United States or from using the Platform, the Services, or the Software. Registration for and use of the Platform or the Services where prohibited will be void.

SECTION 14 OF THIS AGREEMENT CONTAINS AN INFORMAL DISPUTE RESOLUTION PROCESS, A BINDING AGREEMENT TO ARBITRATION, AND A CONSOLIDATED, CLASS ACTION, AND REPRESENTATIVE ACTION WAIVER. SECTION 9 CONTAINS WARRANTY DISCLAIMERS AND A LIMITATION OF OUR LIABILITY. BY USING THE PLATFORM OR THE SERVICES, YOU AGREE TO THESE PROVISIONS.

* * * *

1. The Services; Changes to the Services or this Agreement

AppLovin operates a suite of tools for developers and other businesses to automate and optimize the marketing and monetization of their platforms, products, or services by enabling the placement of different types of advertisements on digital properties (including mobile apps, websites, and connected TV devices) and distributing our customers’ mobile apps, platforms, products, or services to end users using various technologies, including our AI-powered technologies and Software (collectively, the “Services”). AppLovin may offer additional services or revise any of the Services, at its discretion, and this Agreement will apply to all additional services or revised Services. As explained below, AppLovin also reserves the right to stop offering any of the Services and to immediately suspend or terminate your access to any of the Services.

Registration and Account Information — You need to register and create an account to access the Platform and the Services (or some portion of them) for your own (i.e., individual or entity) use only. By registering and creating an account to access the Platform and the Services (or some portion of them), you agreed to be bound to this Agreement. You must provide us with accurate, complete, and up-to-date account information, including maintaining accurate and up-to-date email addresses for billing and other purposes. You may not authorize others to use your account, and you may not assign or otherwise transfer your account or this Agreement to any other person or entity. You also understand that you must keep your account information secure and should not disclose your account credentials to anyone. You alone remain solely responsible for all activities that occur under your account, regardless of whether you know about them or not.

Updates or Changes to the Platform or the Services —We may from time-to-time update, improve, enhance, conduct testing, and further develop the Platform or the Services (for example, in the form of bug fixes, enhancements, security patches, new software modules, or new versions). You understand that these improvements, enhancements, or tests may impact your or end users’ experience. In addition, we may add or remove functionalities or features of the Platform or the Services at any time, and we may modify, suspend, restrict, terminate, or stop the Platform or the Services (or any portion of them) at any time. We may also suspend, restrict, delete, or remove access to the Platform or the Services (or any portion of them) or your account at any time.

Notifications and Messages from the Platform or the Services; Text Messages — We may send you notifications and other messages about the Platform, the Services, and the Software. By using the Services, you agree to receive these messages from us, our affiliates, and our providers. If you consent, AppLovin Corporation may also send you marketing messages, including text messages such as event and webinar reminders and product updates. We or our service providers send these on our behalf. How often you hear from us will vary, and your carrier’s message and data rates may apply. Reply HELP to any message if you need help. Reply STOP at any time to opt out. Carriers are not responsible for delayed or undelivered messages. To learn more about how we handle your information, see our Privacy Policy.

Changes to this Agreement—We may modify or update this Agreement (including the Publisher Policies, Demand Policies, EULA, Privacy Policy, Platform DPA, and Demand Partner DPA incorporated into and made a part of this Agreement). If we modify or update this Agreement, we will post the revised Agreement. In addition, we may notify you directly via email and/or through the Platform or the Services. By continuing to use the Platform, the Services, or the Software after those modifications or updates, you agree to be bound by the revised Agreement. If you do not agree to be bound by the revised Agreement, then you must not use the Platform, the Services, and the Software anymore.

Retention — By creating a business account, you agree that your account and related data will be retained for the required periods under applicable laws.

2. Your Use of the Platform and the Services

Advertisers’ Use of the Platform and the Services — Advertisers, media buyers, ad agencies, demand-side platforms, e-Commerce platforms, channel partners, or merchants, or other providers of advertisements (collectively, “Advertisers” or an “Advertiser”) may provide content, including text links, banners, videos, artwork, and graphics (“Advertisements”), and AppLovin may collect content, including text links, videos, artwork, and other files, in connection with the Services.

If you use the Services as an Advertiser or as any other entity that bids on advertising inventory or serves Advertisements through the Services, you must comply with the AppLovin Policies for Demand Partners (the “Demand Policies”). You agree that you will not contribute, submit, or make available through the Services, or use the Services in connection with, any Advertisements (including the associated products or services) or content that violate the Demand Policies.

In addition, you hereby grant AppLovin a perpetual, irrevocable, sublicensable, non-exclusive, worldwide, and royalty-free right and license to copy, adapt, reproduce, distribute, display, publicly perform, and otherwise use Advertisements and other content, including any intellectual property contained on those materials, for the purpose of providing the Services, including serving the Advertisements and distributing Advertisers’ platforms, products, or services to end users. You also grant AppLovin a perpetual, irrevocable, sublicensable, non-exclusive, worldwide, and royalty-free right and license to use and retain data and other information collected from you for purposes of improving or marketing the Platform and the Services, including our AI-powered technologies and Software.

Ad Transparency — As part of our transparency and compliance efforts, AppLovin may preserve and display Advertisements and information about them in a publicly accessible ad library or transparency tool. This information may include advertiser identity, application or domain name, estimated impressions, and campaign dates, among other categories.

Publishers’ Use of the Platform and the Services — Developers and other businesses (collectively, “Publishers” or a “Publisher”) may list digital properties, including mobile applications, websites, connected TV devices, and other platforms or services (each a “Property,” and collectively “Properties”), and make them available for the display of Advertisements (as defined above).

If you use the Services as a Publisher, you must comply with the AppLovin Policies for Publishers (the “Publisher Policies”). You agree that you will not contribute, submit, or make available through the Services, or use the Services in connection with, any Property or content that violates the Publisher Policies. As set forth below and in the Publisher Policies, Publishers may not generate or engage in, or authorize or encourage any third party to generate or engage in, invalid activity, invalid traffic, or fraudulent impressions or clicks on any Advertisement through any means. AppLovin will determine what constitutes valid impressions, clicks, requests, valid traffic, and valid activity, and payments to you as a Publisher may be withheld or adjusted if you engage in any actual or suspected violation of this Agreement or the Publisher Policies, including invalid activity.

In addition, you hereby grant AppLovin all the necessary rights and permissions to: (a) use your Property’s or Properties’ intellectual property rights provided during the Services for the purpose of fulfilling AppLovin’s obligations; (b) access, index, store, and cache requests made from Property or Properties to the Services, including by automated means; and (c) access your Property or Properties to provide the Services, including placing or displaying Advertisements. In addition, you grant AppLovin a perpetual, irrevocable, sublicensable, non-exclusive, worldwide, and royalty-free right and license to use and retain data and other information collected from you for purposes of improving or marketing the Platform and the Services, including our AI-powered technologies and Software.

Eligibility to Use the Platform and the Services — You agree to use the Platform and the Services consistent with this Agreement and all laws and regulations, including United States export controls, 28 CFR Part 202, and similar requirements. In addition, you may not access or use the Platform, the Services, or the Software if you or any of your affiliates or, to your knowledge, any director, officer, manager, or employee of such entities: (i) cannot receive products, including services or the Software, from the United States (because for example you live in a country embargoed by the United States) or have been the target of sanctions by any governmental entity; (ii) cannot access or use the Platform, the Services, or the Software in compliance with this Agreement under the applicable laws of your jurisdiction; (iii) have previously been suspended from the Services; or (iv) (a) qualify as (1) a foreign entity headquartered in or organized under the laws of a “country of concern” as defined in 28 CFR Part 202; (2) a foreign entity 50% or more owned by a country of concern or covered person as defined in 28 CFR Part 202; (3) a foreign individual primarily resident in a country of concern as defined in 28 CFR Part 202; or (4) a foreign individual who serves as an employee or contractor of a covered person entity or a country-of-concern government as defined in 28 CFR Part 202 and (b) your access or use of the Platform, the Services, or the Software would qualify as a “data transaction” as defined in 28 CFR Part 202.

Your Access to and Use of Our Software — You may have access to software development kits (SDKs), applications programming interfaces (APIs), pixels or cookies, other integrations, documentation, tools and assemblies, libraries, scripts, object code, sample source code, and similar developer material made available by AppLovin specifically for purposes of your access to and use of the Platform and the Services (the “Software”). This Agreement and the End User License Agreement (the “EULA”) govern your use of the Software owned by AppLovin and provided to you only for purposes of your access to and use of the Platform and the Services.

Third-Party SDKs or Other Software Integrations — Your use of any third-party SDKs, APIs, pixels or cookies, connections, or similar software in connection with the Services will be governed by the terms of any agreement applicable to those integrations, connections, or software. We have no responsibility for any aspect of these third-party integrations, connections, or software, including any ad serving or data processing that may occur through them. You and the third-party provider(s) must ensure that your access to and use of the Platform and the Services complies with this Agreement and all applicable laws and regulations, including those concerning privacy and data protection, age-related restrictions, labeling and disclaimer requirements, advertising guidelines, and any similar requirements.

3. Our Retained Proprietary Rights; Restrictions on Your Use

Except for the limited license granted herein, we and our licensors retain all legal right, title, and interest in and to the Platform and the Services, including all of the intellectual property associated with the Platform and the Services, the technologies and the Software used to provide the Platform or the Services, the advertisements created by AppLovin except to the extent they include your intellectual property (the “AppLovin Ads”), any improvements or derivative products or services, and all other aspects of the Platform and the Services. We reserve all rights not expressly granted to you.

Restrictions on Your Access and Use — You agree not to access or use the Platform or the Services (or any part of them) other than as permitted by this Agreement. You agree not to modify, create derivative works based on, decompile, reverse engineer or disassemble, or otherwise attempt to extract source code from, the Platform or the Services (or any part of them). In addition, you may not (a) copy, distribute, rent, lease, lend, sublicense, transfer or make the Platform or the Services available to any third party; (b) attempt to defeat, avoid, by-pass, remove, deactivate or otherwise circumvent any software protection mechanisms in the Platform or the Services; (c) modify, remove, or obscure any proprietary notices or legends that appear on the Platform or the Services or during the use and operation thereof; (d) sell, assign, license, disclose, or otherwise transfer or make available the Platform or the Services, any copies of the Platform or the Services, or any information derived from the Platform or the Services in any form to any third parties; or (e) remove or alter any proprietary notices or marks on the Platform or the Services.

This Agreement does not grant you or any other party any right, title, or interest in the Platform or the Services, any content in the Platform or the Services (including any AppLovin Ads), or in our or our licensors’ trademarks, logos, and other intellectual property. We reserve all rights not expressly granted to you.

Our Use of Your Feedback — If you make suggestions regarding any features, functionality, or performance of the Platform, the Services, or the Software that AppLovin adopts for any of its products or services, such features, functionality, and performance shall be deemed automatically assigned to AppLovin under this Agreement and become our sole and exclusive property.

4. Data Privacy and Data Sharing

Data Processing Agreement — To the extent that any Personal Data (as defined under applicable data protection laws) is shared hereunder, the processing of such Personal Data shall be governed by the terms set forth in (a) the Platform Data Processing Agreement (the “Platform DPA”) or (b) the Demand Partner Data Processing Agreement (the “Demand Partner DPA”) for ALX demand side platforms, which are incorporated into and made a part of this Agreement. As described above, you have entered into the Platform DPA or Demand Partner DPA, as applicable, with AppLovin Corporation.

Data Sharing Representations and Warranties — You represent and warrant, as applicable, that:

You will comply with all applicable laws, rules, and regulations in connection with using the Services and relating to the collection, use, and sharing of information about any end user who interacts with the Services.
You will ensure that you will have, at all times, a clearly labeled and easily accessible privacy policy that complies with all applicable laws and specifically provides end users with clear information about SDKs, pixels or cookies, device-specific information, location information, and other information stored on, accessed on, or collected from end users’ devices in connection with the Services.
You will ensure (where required by law) that each end user consents to the storing or accessing of any pixels or cookies, device-specific information, or other information on the end user’s device by AppLovin in connection with the Services prior to sharing such information with AppLovin, and upon AppLovin’s request, provide us with written evidence of such consent, including the date of the consent and the consent language presented to the end user.
You will ensure that you have adequate rights and have obtained all necessary permissions and consents required under applicable laws to disclose Personal Data to AppLovin for purposes consistent with this Agreement, including improving the Services.
You shall, at all times and in accordance with the requirements of applicable data protection laws, make available, maintain, and make operational on your properties: (i) a mechanism for obtaining such consent from end users; and (ii) a mechanism to honor end users’ data subject rights (opt-out of sale for interest-based advertising, deletion, access, etc.). You agree to implement processes to pass these signals to AppLovin as required by applicable laws and this Agreement.

Complying with 28 CFR Part 202 and Similar Requirements — If you qualify as a “foreign party” as defined in 28 CFR Part 202, you may not sell, provide access to, or otherwise share or attempt to share any data provided to you pursuant to your use of the Services to “countries of concern” or “covered persons” as defined in 28 CFR Part 202. If you know or suspect that a country of concern or covered person has gained access to any data provided to you pursuant to your use of the Services, you must immediately notify us and take other appropriate steps required under applicable laws. Failure to comply with this requirement will constitute a breach of this Agreement and may constitute a violation of 28 CFR Part 202.

AppLovin Privacy Policy — Our Privacy Policy describes how we collect, use, disclose, share, and otherwise process information and material provided by you. By accessing and using the Platform or the Services, you affirm that you have reviewed and acknowledge the terms of the Privacy Policy.

5. Prohibition on Using the Services in Connection with “Children” or Apps Exclusively Targeted to “Children“

Whether you are a Publisher or Advertiser, you may not provide AppLovin with children data or cause that information to be provided via a third party. You may not initialize or use any AppLovin Software or technology in any way or otherwise use any aspect of the Services in connection with an end user who qualifies as a “child” under applicable laws. In addition, you acknowledge and agree that you will not use the Services in connection with any Property or Advertisement exclusively designed for or exclusively directed to “children” (as defined and required by applicable laws), or for any end user or Advertisement that could implicate the Children’s Online Privacy Protection Act of 1998, 15 U.S.C. 6501, et seq. (“COPPA”), similar laws that govern the privacy of “children” in any applicable jurisdiction, and similar applicable app store (or other platform) policies.

Please note that jurisdictions, regulatory requirements, and other age-related restrictions define the term “child” differently. These definitions and age-related requirements more broadly may change over time. You shall be solely responsible for (1) determining whether an end user of your Property or Advertisement qualifies as a “child” under applicable laws; (2) taking the steps necessary to ensure that you do not initialize or use any AppLovin Software or technology in any way or otherwise use any aspect of the Services in connection with a “child” under applicable laws; and (3) ensuring that any Property or Advertisements comply with all age-related laws, regulatory requirements, and applicable app store (or other platform) policies, including COPPA, laws of similar effect in any applicable jurisdiction, and other laws that may be enacted in the future.

For example, certain U.S. states, including Texas, Utah, and Louisiana, have passed age-related laws that require app stores to verify users’ ages and provide age range information to the developers that interact with them. The app stores subsequently announced new features, including age range APIs, to help developers receive this age-related information and address these new requirements. To satisfy your obligations under this Section, you must (1) enable those or similar features if applicable to you and your end users; (2) determine whether any of your end users qualify as a “child” under applicable laws based on those features; and (3) take the steps necessary to ensure that you do not initialize or use any aspect of the Services in connection with any end user identified by them as a “child.”

As explained above, in the Privacy Policy, the Publisher Policies, and the Demand Policies, children may not use the Services and AppLovin does not knowingly collect personal information from children or serve advertisements to children.

If you believe we served an advertisement to a child or might have personal information from or about a child, or if you believe a User may be exclusively designed for or exclusively directed to children, or may be knowingly passing personal information from children to us, please contact us via email at [email protected].

6. Fees and Payments

a. Fees from Advertisers’ Use of the Services

Payments from Advertisers — For purposes of your use of the Services, AppLovin will provide you with access to an online system to manage and analyze your Advertisements served through the Services, maintain and update your payment and billing information, and perform other functions related to your account and Advertisements. AppLovin manages Advertisers’ spend through Daily Spend Limits and Monthly Invoicing as applicable.

Daily Spend Limits — Advertisers will by default be subject to daily spend limits and required to pay-as-you-go for your use of the Services and any applicable Taxes (as defined below) via AppLovin’s online system. AppLovin will charge your designed payment method each day up to your daily spend limit or deduct that amount against your available account balance. As such, you must maintain a positive account balance or designate an accepted payment method for automatic charges in AppLovin’s online system to serve Advertisements through the Services. If your account balance falls to zero or your designated payment method fails to process, AppLovin will discontinue serving your Advertisements through the Services. To restart the delivery of your Advertisements, you must deposit sufficient funds via AppLovin’s online system to establish a positive account balance or designate an accepted payment method for automatic charges. Advertisers subject to daily spend limits acknowledge and understand that AppLovin will charge their designated payment methods or deduct against their available account balances for Advertisements served through the Services (and any applicable Taxes as defined below) exclusively based on the numbers in AppLovin’s online system. In addition, all amounts must be paid in U.S. Dollars regardless of your primary place of business.
Monthly Invoicing — Certain Advertisers will pay for their use of the Services after invoicing by AppLovin. Advertisers acknowledge and understand that AppLovin will invoice them for Advertisements served through the Services (and any applicable Taxes as defined below) exclusively based on the numbers in AppLovin’s online system. Unless otherwise indicated, payment will be due within thirty (30) days of the invoice date, and all amounts will be payable in U.S. Dollars regardless of your primary place of business.

Advertisers acknowledge and agree that they must comply with all payment and billing information in AppLovin’s online system or otherwise provided by AppLovin and pay all applicable Taxes as defined below. AppLovin reserves the right, in its sole discretion, to modify the payment or billing requirements, change the supported payment methods via AppLovin’s online system (or any aspect of them, including requiring payments over certain amounts to be submitted via specific payment methods), modify daily spending limits or credit limits as applicable, or implement other account, payment, or billing changes at any time.

Past Due Accounts — If your payment method fails or any account(s) becomes past due, AppLovin may take steps to collect past due amounts using any available mechanisms, including holding, netting, or offsetting any past due amounts from payments to you as a Publisher or due to you under any other agreement, suspending or terminating your account(s), referring the balance to collections, or pursuing the balance through other available means. You agree to pay all expenses associated with any such mechanism, including reasonable attorneys’ fees, court costs, or collections’ fees, plus interest accruing on any past due amounts at the lesser of 1% per month or the lawful maximum.

Refund Policy — AppLovin provides the Services on an “as is” and “as available” basis and explicitly disclaims all warranties. AppLovin does not issue refunds or provide account adjustments for spend through the Services, except as expressly set forth in this Refund Policy.

Limited Adjustment Exceptions. In certain limited circumstances, AppLovin may offer an account adjustment on a case-by-case basis. Any adjustments are at AppLovin’s sole discretion and without admission of liability.
- For amounts less than five hundred U.S. dollars (USD $500) or such other threshold as AppLovin may establish, AppLovin will issue account adjustments in the form of ad credits only.
- For amounts in excess of five hundred U.S. dollars (USD $500) or such other threshold as AppLovin may establish, account adjustments will be issued in the form of ad credits unless AppLovin determines, in its sole discretion, that a refund to your original payment method, less any reasonable processing fee AppLovin elects to deduct, would be more appropriate.
Adjustment Credit Expiration. Any ad credits issued under this Refund Policy will expire one (1) year from the date of issuance if not redeemed, unless AppLovin specifies otherwise at the time of issuance.
Adjustment Ineligibility. Notwithstanding the foregoing, no account adjustment request will be eligible for case-by-case consideration under this Refund Policy if: (1) you owe AppLovin an outstanding balance or applicable Taxes; (2) the available balance subject to the adjustment request derives from promotional credits issued by AppLovin; (3) you request an account adjustment more than thirty (30) days after the applicable spend; (4) the available account balance is less than ten U.S. dollars (USD $10) or such other administrative-minimum threshold as AppLovin may establish; or (5) AppLovin determines, in its sole discretion, that you have violated this Agreement, the Demand Policies, or any other AppLovin policy applicable to your use of the Services. AppLovin reserves the right to decline account adjustment requests in additional circumstances not enumerated above.

b. Payments to Publishers

Payments to Publishers — For purposes of your use of the Services, AppLovin will provide you with access to an online system to manage and analyze your earnings through the Services, maintain and update your payment and billing information, and perform other functions related to your account. You acknowledge and understand that AppLovin will pay you monthly earnings for valid impressions filled by AppLovin, calculated exclusively based on AppLovin’s accounting and the numbers in AppLovin’s online system, and subject to the minimum applicable payment threshold (communicated through the Services). Payments to you will be calculated by AppLovin based on valid impressions served on your Property (as determined by AppLovin) and the pricing associated with those impressions, which could take the form of cost per mille (CPM) or a percentage of Net Revenue (as defined below) as determined by AppLovin.

Invalid Activity — For purposes of calculating these payments, AppLovin will, in its sole discretion, determine what constitutes valid impressions, clicks, requests, valid traffic, and valid activity. Invalid activity includes: (i) spam, invalid impressions, or invalid clicks on Advertisements generated by any person, bot, automated program, or similar device, including through any clicks or impressions originating from your IP addresses, computers under your control, or similar self-click schemes; (ii) clicks solicited or impressions generated by payment of money and false representation; (iii) clicks or impressions co-mingled with a significant amount of the activity described in (i) and (ii) above; or (iv) any actual or suspected breach of this Agreement or the Publisher Policies. As described in this Agreement and the Publisher Policies, AppLovin will only pay you for valid impressions served on your Property by AppLovin.
Net Revenue — For purposes of calculating these payments, “Net Revenue” means revenues actually received by AppLovin from the sale, use, or other disposition of Advertisements displayed on your Property, less Taxes (as defined below), less any agency commissions, buyer fees, carrier and/or partner fees, and less any allowances actually made or taken for returns, cash discounts, or promotional allowances, but excluding other revenues indirectly earned, if applicable, for consulting, planning and targeting, copywriting, site building, account management, or technical modifications or technical innovations that may be charged by AppLovin to third parties from time to time. The portion of Net Revenue received by User will generally be determined on the first Monday of each calendar month, on which day those revenues accrued to your account thirty (30) or more days earlier shall become eligible to be paid.

Subject to the foregoing and the minimum applicable payment threshold, AppLovin will pay your monthly earnings according to the payment details entered into your AppLovin account. You acknowledge and affirm that you are the beneficial owner of the bank account(s) reflected in your payment details. Depending upon those payment details, you may be responsible for certain bank fees associated with the transmission of payments from your AppLovin account. As set forth above, to help ensure proper payment, you remain solely responsible for providing and maintaining accurate contact and payment information associated with your account.

Our Right to Withhold, Adjust, or Offset Payments — We may withhold, adjust, or offset payments to you based upon any amounts you owe to AppLovin under this Agreement or any other agreement, any amounts refunded or credited to Advertisers, any amounts arising from invalid activity, or if you engage in any actual or suspected violation of this Agreement or the Publisher Policies, in any case as determined by AppLovin in its sole discretion.

Payments from Other Networks — Your monthly earnings for impressions filled through the Services by other networks, as may be reflected in AppLovin’s online system, will be paid in accordance with the policies and practices of those other networks.

c. Miscellaneous Provisions

Taxes — You will pay (or have your account charged or deducted for) any direct or indirect local, state, federal or foreign taxes, levies (including any equalization levy), duties, or similar governmental assessments of any nature, including but not limited to VAT, GST, excise, sales, use, consumption, and withholding taxes (collectively, “Taxes”) or other charges in connection with its use of the Platform, the Services, or the Software, including any Taxes AppLovin is legally obligated to charge. AppLovin’s fees do not include Taxes and you agree to pay, in addition to such fees, all applicable Taxes imposed by any taxing authority in connection with your use of the Services. In all cases, you shall pay the full amount owed to AppLovin, inclusive of and without deduction for, any invoiced Taxes. Advertisers subject to daily spend limits acknowledge and understand that AppLovin will charge their designated payment methods or deduct against their available account balances to cover any applicable Taxes. You may provide AppLovin with an exemption certificate or equivalent information acceptable to the relevant taxing authority, in which case AppLovin will not charge or collect the Taxes covered by such certificate. Where a Publisher supplies a Property or Properties to AppLovin which is subject to any Taxes, Publisher shall be responsible for remitting the Taxes to the proper authorities. Where applicable, Publisher agrees to GST self-billing for Singapore GST purposes and agrees to remit all GST output tax to the proper authorities, as required by law, as shown on each AppLovin self-billed invoice. Upon request, Publisher shall provide AppLovin with its GST registration number.

Payment Processing Fees — You will pay any processing fees associated with your payment of invoices from AppLovin. In all cases, you shall pay the full amount owed to AppLovin, inclusive of and without deduction for, any processing fees associated with your payment.

Changes to Fees or Charges — AppLovin reserves the right to change its fees and to institute new charges at any time, upon prior notice, and to invoice for fees and/or make payments for earnings from any of our affiliates.

Refund of Unused Account Balance — If this Agreement terminates or your account remains inactive for more than ninety (90) continuous days, then AppLovin will upon request and as soon as reasonably practicable refund your available account balance less any outstanding balance owed by you to AppLovin or applicable Taxes.

7. Confidentiality Obligations

AppLovin Confidential Information — “AppLovin Confidential Information” includes: (a) all Software, technology, and documentation relating to the Platform and the Services and any other non-public technical or business information; (b) the existence of, and information about, beta features in the Services (or any aspect of them); (c) the terms of any order with AppLovin, pricing information related to the Services, and any statistics provided by AppLovin concerning your use of the Platform and the Services; and (d) any other information made available to you by AppLovin that either has been marked as confidential or would ordinarily be considered confidential given the nature of the information or the relevant circumstances. AppLovin Confidential Information does not include information (i) that you already knew prior to your use of the Services or the Platform, (ii) that becomes public through no fault of yours or breach by you of this Agreement, (iii) that you independently developed without use of AppLovin Confidential Information, or (iv) that you rightfully obtained from a third party without restriction on use or disclosure.

Use and Disclosure Restrictions — You agree not to use AppLovin Confidential Information except as permitted under this Agreement or any other agreement, terms, or policies that govern your access and use of the Platform and the Services. You further agree not to disclose AppLovin Confidential Information without our prior written consent. In addition, without our prior written consent, you will not post, copy, modify, transmit, disclose, show in public, create any derivative works from, distribute, make commercial use of, or reproduce any (i) AppLovin Confidential Information or (ii) copyrighted material, trademarks, or other proprietary information accessible through the Platform or the Services. These restrictions do not prevent you from disclosing AppLovin Confidential Information: (a) pursuant to a court order or other lawful process, provided that you first give AppLovin sufficient advanced notice of such disclosure pursuant to any such order or other lawful process; and (b) on an as-needed confidential basis to your legal or financial advisors.

8. Report Advertisements, Properties, or Content; Trademark & DMCA Policy

Report Properties, Advertisements, or Content — If someone may have violated this Agreement, misused the Platform or the Services, used the Services for inappropriate or unlawful Properties, Advertisements (including the associated products or services), or content, or engaged in other inappropriate or unlawful activity, or if you have any other issue you would like to raise with us, please visit the AppLovin Support Center or submit your questions and requests to the AppLovin Support Team.

Trademark & DMCA/Copyright Policy — We respect the intellectual property rights of others and ask that you do the same. We respond to notices of alleged trademark or copyright infringement, consistent with the US Digital Millennium Copyright Act or laws of similar effect. For more information, please review our Copyright Page. We reserve the right, in our sole discretion and without notice, to terminate your access to the Platform and the Services if we determine that you may be a “repeat infringer.”

9. Warranty Disclaimers and Limitation of Our Liability

Some jurisdictions do not allow the exclusion of certain warranties or the limitation of certain liabilities. In those jurisdictions, the exclusions and limitations below shall apply only to the extent permitted by the laws of these jurisdictions.

Warranty Disclaimers — You access and use the Platform, the Services, and the Software at your own sole risk. We provide the Platform, the Services, and the Software on an “as is” and “as available” basis and explicitly disclaim all warranties of any kind to the full extent permitted by applicable law.

We make no representations or warranties of any kind, express or implied, as to the operation or performance of the Platform, the Services, or the Software, the Advertisements (or the associated products or services), Properties, or content included on or otherwise made available through the Services, or any other information, content, materials, or other services included on or otherwise made available through the Platform and the Services. In addition, we may suspend, withdraw, or restrict the availability of all or any part of the Platform, the Services, or the Software (including “beta” features or tools) at any time and for any reason.
You expressly agree that you use the Platform, the Services, and the Software at your sole risk. To the full extent permissible by law, we disclaim all warranties, express or implied, about the Platform, the Services, and the Software, including implied warranties of merchantability, fitness for a particular purpose, quiet enjoyment, non-infringement or availability, and any warranties arising out of course of dealing or usage of trade. No advice or information, whether oral or written, obtained from us or elsewhere will create any warranty or condition not expressly stated in this Agreement.
We do not warrant that the Platform, the Services, or the Software will meet your requirements or be available on an uninterrupted, secure, or error-free basis (meaning free of viruses or other harmful components), that defects will be corrected, or that you will not encounter any connectivity problems or other technical issues.
We make no warranty regarding the quality, accuracy, or appropriateness of any Advertisement, Property, or content included on or otherwise made available through the Platform or the Services. You acknowledge and agree that AppLovin has no control over (or responsibility for) any content that may be submitted or published by any advertiser (including Advertisements and the associated products or services) or any content that may be available or published on any Property (or otherwise).
YOU ACCESS AND USE THE PLATFORM, THE SERVICES, AND THE SOFTWARE AT YOUR SOLE RISK. WE EXPLICITLY DISCLAIM ANY WARRANTIES OF ANY KIND, EITHER EXPRESS OR IMPLIED, ABOUT THE PLATFORM, THE SERVICES, AND THE SOFTWARE.

Limitation of Our Liability and Cap on Damages — To the full extent permissible by law, you acknowledge and agree that neither we nor any other party involved in creating or delivering the Platform, the Services, or the Software (including our affiliates, corporate parents, advertisers, and distribution partners), will be liable:

For any personal injury or indirect, incidental, punitive, special, exemplary, consequential, liquidated, or punitive damages, including lost profits, loss of data or goodwill, service interruption, computer damage, system failure, or the cost of substitute services, in anyway whatsoever (and under any theory in any applicable jurisdiction, including warranty, contract, and tort or negligence) arising out of or in connection with this Agreement or your use of, access to, or inability to use or access the Platform, the Services, or the Software even if we have been advised of the possibility of such damages; or
For the conduct of any third parties, including other users of the Platform, the Services, or the Software, or operators of external platforms, websites, or resources, and end users.

THE RISK OF USING THE PLATFORM, THE SERVICES, AND THE SOFTWARE RESTS ENTIRELY WITH YOU, AS DOES THE RISK OF ANY FORM OF INJURY FROM THE SERVICES OR THE CONDUCT OF THIRD PARTIES.

In addition, to the full extent permissible by law, the aggregate (or total) liability of us (and any other party involved in creating, producing, or delivering the Platform, the Services, or the Software, including our affiliates and corporate parents) to you arising out of or relating to this Agreement, your relationship with us, or your use of or access to the Platform, the Services, and the Software will not exceed the lesser of (a) ten thousand U.S. dollars (US$10,000) or (b) the total amount paid or payable to you or payable by you in the three (3) month period immediately before you first assert any claim. These limitations and exclusions regarding damages apply even if any remedy fails to provide adequate compensation. Notwithstanding anything in the foregoing, if no amount has been paid or become payable to you or payable by you in the three (3) month period immediately before you first assert any claim, our aggregate (total) liability in any form of action whatsoever in connection with this Agreement, your relationship with us, or your use of or access to the Platform, the Services, and the Software will be the total sum of twenty U.S. dollars (US$20). In the event that you assert any claim seeking statutory damages or penalties, you agree to waive any right to stack or combine those statutory damages or penalties in calculating the damages sought by you.

10. Your Indemnification of Us

You will indemnify and hold AppLovin, its officers, managers, directors, employees, affiliates, and subsidiaries, and each of their respective legal representatives, successors, and assigns, harmless (and, at AppLovin’s request, defend AppLovin) against any and all claims, demands, losses, costs, liabilities, and expenses (including reasonable attorneys’ fees) relating to or arising out of (a) your use of the Platform or the Services, (b) your violation of any term of this Agreement, including your representations and warranties, (c) your violation of any third-party rights, or (d) your violation of any applicable laws, rules, or regulations, including those concerning privacy and data protection.

At AppLovin’s option, you will assume control of the defense, but AppLovin retains the right to elect to take over the defense at any time. You may not enter into a settlement covered by this indemnification clause without AppLovin’s prior written consent. If AppLovin elects to assume control of the defense, you agree to cooperate fully in that defense.

11. Ending Your Relationship with the Services (and vice versa)

Termination by Us — We may suspend or terminate this Agreement, your account(s), or your access to and use of the Platform, the Services, and the Software (or any portion of them) at any time, for any reason or no reason, and without notice or explanation to you. In addition, we reserve the right to remove your account information or data from the Platform, the Services, the Software, and any other records at any time, for any reason or no reason, and without notice or explanation to you.

Termination by You — You may terminate this Agreement at any time by following the instructions on the Platform or in other documentation, or by sending a notice of cancellation to AppLovin Support.

Survival and Effect of Termination — Upon suspension or termination of this Agreement, your account(s), or your access to and use of the Platform, the Services, and the Software (or any portion of them), your right to use the Platform, the Services, and the Software will immediately cease and you must promptly remove all Software and pay any amounts owed to AppLovin pursuant to the applicable invoices. In addition, all provisions of this Agreement which by their nature should survive will survive, including, without limitation, confidentiality provisions, fees and payments, licenses granted to AppLovin, the Ad Transparency provisions, indemnification, warranty disclaimers, limitations of our liability, and dispute resolution provisions.

12. Your Representations and Warranties to AppLovin

Representations and Warranties by Publishers — If you access and use the Platform, the Services, or the Software as a Publisher, you represent and warrant that: (i) you own each Property that you use in connection with the Services or that you have the legal authority and authorization to act on behalf of the owner of such Property for purposes of this Agreement; (ii) you have all necessary rights, power, and authority to enter into this Agreement and to perform the acts required hereunder; (iii) any data supplied or disclosed to AppLovin under or in connection with the Platform, the Services, or the Software shall be controlled, collected, and transferred in accordance with any applicable data protection laws and regulations; (iv) any data supplied or disclosed to AppLovin includes all necessary rights, licenses, consents, and permissions for AppLovin to receive, use, share, and transfer such data as set forth in this Agreement; and (v) you and each of your Properties will comply with the Publisher Policies.

In addition, you represent and warrant that each of your Properties and any material displayed on those Properties: (a) comply with all applicable laws, statutes, ordinances, and regulations, including consumer protection, commerce, advertising, and product laws; (b) do not breach and have not breached any third-party rights, including intellectual property rights, rights of publicity or privacy, or rights, duties, or obligations under consumer protection, commerce, product liability, advertising, tort, or contract theories; and (c) comply with the Publisher Policies.

Representations and Warranties by Advertisers — If you access and use the Platform, the Services, or the Software as an Advertiser, you represent and warrant that: (i) you own each Advertisement (including the associated products or services) you designate in connection with the Services or that you have the legal authority and authorization to act on behalf of the owner of such Advertisement for the purposes of this Agreement; (ii) you have all necessary rights, power, and authority to enter into this Agreement and to perform the acts required hereunder; (iii) any data supplied or disclosed to AppLovin under or in connection with the Platform, the Services, or the Software shall be controlled, collected, and transferred in accordance with any applicable data protection laws and regulations; (iv) any data supplied or disclosed to AppLovin includes all necessary rights, licenses, consents, and permissions for AppLovin to receive, use, share, and transfer such data as set forth in this Agreement; and (v) you and each of your Advertisements will comply with the Demand Policies.

In addition, you represent and warrant that each of your Advertisements and any material displayed therein: (a) comply with all applicable laws, statutes, ordinances, and regulation, including consumer protection, commerce, advertising, and product laws; (b) do not breach and have not breached any third-party rights, including intellectual property rights, rights of publicity or privacy, or rights, duties, or obligations under consumer protection, commerce, product liability, advertising, tort, or contract theories; (c) do not include viruses and any other form of contaminants of any nature; and (d) comply with the Demand Policies.

Compliance with Anti-Bribery and Anti-Corruption Laws — Publishers and Advertisers represent and warrant that they will comply with all applicable anti-bribery and anti-corruption laws, including the U.S. Foreign Corrupt Practices Act of 1977 (as amended), the U.K. Bribery Act 2010, and laws of similar effect in any applicable jurisdiction. You will maintain adequate internal controls and procedures and take other steps to ensure compliance with all applicable anti-bribery and anti-corruption laws and agree to provide reasonable support to us in the event of any investigation related to your compliance.

13. Governing Law and Venue for Legal Disputes Not Subject to Arbitration

This Agreement, and all claims or defenses based on, arising out of, or related to this Agreement or the relationship of the Parties under this Agreement, including those arising from or related to the negotiation, execution, performance, or breach of this Agreement, shall be governed by, and enforced in accordance with, the internal laws of the State of California, without reference to its choice of law rules or any principle calling for application of the law of any other jurisdiction.

Except as provided below, any disputes not subject to the Agreement to Arbitration set forth in this Agreement shall be heard only in the state or federal courts located in Santa Clara County, California, unless we mutually agree to some other location. Each of us consents to venue and personal jurisdiction in Santa Clara County, California, for purposes of any such action.

14. Informal Dispute Resolution Process; Agreement to Arbitration; Consolidated, Class Action, and Representative Action Waiver

Notice of Dispute and Required Informal Dispute Resolution Process

Except as provided below, if any dispute arises between us concerning or relating to this Agreement, the Platform, the Services, the Software, or our relationship, we agree to work in good faith to resolve the dispute informally by providing a written notice of dispute (the “Notice of Dispute”) to the applicable Party. Any Notices of Dispute should be submitted to AppLovin’s Support Team.

Agreement to Arbitration; Exceptions to Agreement to Arbitration

As set forth in the table below, the specific details of this Agreement to Arbitration, including the Governing Law, the Alternative Dispute Resolution Provider, the Applicable Rules, and the Designated Venue for any arbitral proceedings, each as defined in the tables below, depend upon your principal place of business and whether you are a Publisher or Advertiser.

If the Parties cannot informally resolve the dispute within sixty (60) days from receipt of the Notice of Dispute, the Parties agree to submit the dispute arising between them, including any claim or controversy arising out of or relating to this Agreement or the breach, termination, enforcement, interpretation, or validity thereof, including the determination of the scope, applicability, or enforceability of this Agreement to Arbitration, for determination through binding arbitration administered by the Alternative Dispute Resolution Provider pursuant to the Applicable Rules (each as defined in the tables below).

The Parties agree that all arbitration proceedings, including witness interviews, written statements or other submissions, hearings, and the arbitration decision, shall be conducted or rendered in English. At the beginning of any arbitration process under this Agreement, the Parties will select an arbitrator, fluent in English, by mutual agreement. Such an arbitrator shall be a retired judge or justice or another qualified and impartial person that the Parties decide upon, and any such arbitrator shall be subject to disqualification on the same grounds as would apply to a judge or justice in a court proceeding. If the Parties cannot agree on the selection of an arbitrator, the Parties will request a list of an odd number of potential arbitrators from the Alternative Dispute Resolution Provider and alternatively strike potential arbitrators, with AppLovin going first, until one potential arbitrator remains. The Parties agree that the arbitrator shall administer and conduct any arbitration in accordance with California law, including the California Code of Civil Procedure, and that the arbitrator shall apply substantive and procedural California law to any dispute or claim, without reference to rules or principles of conflicts of law. To the extent that the Applicable Rules conflict with California law, California law shall take precedence. The Parties agree that any arbitration under this Agreement shall be conducted exclusively in the Designated Venue. The Parties agree that the decision of the arbitrator shall be rendered within twelve (12) months of the commencement of the arbitration (unless extended by the arbitrator for good cause), and that the decision shall be in a reasoned written opinion based solely upon the law governing the claims and defenses pleaded. The arbitrator’s decision regarding the claims shall be final and binding upon the Parties and shall be enforceable in any court having appropriate jurisdiction within the Designated Venue. The Parties will split equally the arbitrator’s fees and other costs imposed by the Alternative Dispute Resolution Provider, but each Party shall be responsible for paying such Party’s own attorneys’ fees and costs related to the arbitration.   

Exceptions to Agreement to Arbitration

This Section does not apply to the following types of claims or disputes, which you or we may bring in court in accordance with this Agreement:

Your payment obligations under this Agreement or our right to hold, net, offset, or pursue past due accounts through collections or other means;
Claims of infringement or other misuse of intellectual property rights;
Claims for violation of any applicable confidentiality provisions;
Claims for preliminary injunctive relief for any violations of this Agreement;
Claims to request enforcement or recognition of any award or order in any appropriate jurisdiction; and
Our right to suspend or terminate access to the Platform, the Services, or the Software.

For Publishers whose principal place of business is in a country or territory other than Singapore, Advertisers whose principal place of business is in the United States or its territories, and individual Users of the Platform, the specific details of this Agreement to Arbitration are as follows:

Advertisers’ or Publishers’ Principal Place of Business	AppLovin Contracting Entity	Governing Law	Alternative Dispute Resolution Provider & Applicable Rules	Designated Venue
Advertisers: United States or its territories Publishers: Worldwide, except Singapore Individual Users of the Platform: Worldwide	AppLovin Corporation	California, as set forth above, without reference to its choice of law rules or any principle calling for application of the law of any other jurisdiction.	JAMS, administered by JAMS pursuant to (i) the Comprehensive Arbitration Rules & Procedures and (ii) the Mass Arbitration Procedures and Guidelines if seventy five or more demands for arbitration are filed that share common factual or legal issues and if counsel for the parties submitting those demands are the same or coordinated, except as modified by this Agreement to Arbitration	Venue for Arbitration: Santa Clara County, California for any arbitration proceedings, unless the parties agree to some other location. In addition, you and AppLovin Corporation agree to submit to the personal jurisdiction of any federal or state court in Santa Clara County, California in order to compel arbitration, to stay proceedings pending arbitration, or to confirm, modify, vacate, or enter judgment on any arbitral award.

For Advertisers whose principal place of business is outside of the United States, the specific details of this Agreement to Arbitration are as follows:

Advertisers’ Principal Place of Business	AppLovin Contracting Entity	Governing Law	Alternative Dispute Resolution Provider & Applicable Rules	Designated Venue
Worldwide in all non-U.S. Regions, including Asia-Pacific countries or territories, those in the EEA, and the UK	AppLovin (Singapore) Pte. Ltd. (except for the Data Processing Agreement incorporated into this Agreement, which you have entered into with AppLovin Corporation, as explained above)	California, as set forth above, without reference to its choice of law rules or any principle calling for application of the law of any other jurisdiction.	International Centre for Dispute Resolution (ICDR), administered by the ICDR pursuant to (1) the International Arbitration Rules and (2) any supplementary rules that apply to “mass arbitrations” if seventy-five or more demands for arbitration are filed that share common factual or legal issues and if counsel for the parties submitting those demands are the same or coordinated, except as modified by this Agreement to Arbitration	Venue of Arbitration: Singapore or another location as agreed by the Parties for any arbitration proceedings. In addition, you and AppLovin (Singapore) Pte. Ltd. agree to submit to the personal jurisdiction of the courts of Singapore in order to compel arbitration, to stay proceedings pending arbitration, or to confirm, modify, vacate, or enter judgment on any arbitral award.

For Publishers whose principal place of business is in Singapore, the specific details of this Agreement to Arbitration are as follows:

Publishers’ Principal Place of Business	AppLovin Contracting Entity	Governing Law	Alternative Dispute Resolution Provider & Applicable Rules	Designated Venue
Singapore	AppLovin (Singapore) Pte. Ltd. (except for the Data Processing Agreement incorporated into this Agreement, which you have entered into with AppLovin Corporation, as explained above)	California, as set forth above, without reference to its choice of law rules or any principle calling for application of the law of any other jurisdiction.	International Centre for Dispute Resolution (ICDR), administered by the ICDR pursuant to (1) the International Arbitration Rules and (2) any supplementary rules that apply to “mass arbitrations” if seventy-five or more demands for arbitration are filed that share common factual or legal issues and if counsel for the parties submitting those demands are the same or coordinated, except as modified by this Agreement to Arbitration	Venue of Arbitration: Singapore or another location as agreed by the Parties for any arbitration proceedings. In addition, you and AppLovin (Singapore) Pte. Ltd. agree to submit to the personal jurisdiction of the courts of Singapore in order to compel arbitration, to stay proceedings pending arbitration, or to confirm, modify, vacate, or enter judgment on any arbitral award.

Consolidated, Class Action, and Representative Action Waiver

For disputes arising between us and you, or any other User, you and we agree that we can only bring a claim against each other on an individual basis. EXCEPT AS PROVIDED HEREIN WITH RESPECT TO MATTERS QUALIFYING AS A MASS ARBITRATION, NEITHER YOU NOR WE CAN BRING A CLAIM AS A PLAINTIFF OR CLASS MEMBER IN A CLASS ACTION, CLASS-WIDE ARBITRATION, CONSOLIDATED ACTION, OR REPRESENTATIVE ACTION. EXCEPT AS PROVIDED HEREIN WITH RESPECT TO MATTERS QUALIFYING AS A MASS ARBITRATION, THE ARBITRATOR CANNOT COMBINE MORE THAN ONE PERSON’S CLAIM INTO A SINGLE CASE, AND CANNOT PRESIDE OVER ANY CONSOLIDATED, CLASS, OR REPRESENTATIVE ARBITRATION PROCEEDING, UNLESS WE BOTH AGREE OTHERWISE IN WRITING. NONETHELESS, IF ANY PORTION OF THIS CONSOLIDATED, CLASS ACTION, OR REPRESENTATIVE ACTION WAIVER IS DEEMED UNENFORCEABLE OR INVALID, THE ARBITRATOR SHALL HAVE AUTHORITY TO ISSUE ANY AND ALL REMEDIES AUTHORIZED BY LAW.

YOU UNDERSTAND THAT, ABSENT THIS AGREEMENT TO ARBITRATION, YOU WOULD HAVE HAD A RIGHT TO LITIGATE THROUGH A COURT, TO HAVE A JUDGE OR JURY DECIDE YOUR CASE, AND TO BE PARTY TO A CONSOLIDATED, CLASS, OR REPRESENTATIVE ACTION. HOWEVER, YOU UNDERSTAND AND CHOOSE TO HAVE ANY CLAIMS DECIDED INDIVIDUALLY AND ONLY THROUGH ARBITRATION.

Severability

This Section applies to the full extent permitted by applicable law. If any competent authority deems any portion of this Section illegal or unenforceable, such provision will be severed and the remainder of this Section will be given full force and effect.

In addition, if any competent authority determines that applicable law precludes the arbitration of any claim, cause of action, or requested remedy, then that claim, cause of action, or requested remedy, and only that claim, cause of action, or requested remedy, will be severed from this Agreement to Arbitration and brought in a court of competent jurisdiction. If that occurs, then you and we agree that the severed claims, causes of action, or requested remedies will be stayed until all arbitrable claims, causes of action, and requested remedies have been resolved by the arbitrator.

15. Miscellaneous Provisions

Entire Agreement — This Agreement, the Privacy Policy, the EULA, the Platform DPA, Demand Partner DPA, the Publishers Policies, the Demand Policies, and any insertion order(s) or similar agreement referencing this Agreement comprise the exclusive understanding and entire agreement between you and AppLovin regarding your access to and use of the Platform, the Services, and the Software, and they supersede and replace all prior understandings or agreements between us related to your access to and use of the Platform, the Services, and the Software (including any prior versions of this Agreement).

No Waiver — Our failure to enforce any right or provision of this Agreement will not be considered a waiver of such right or provision. The waiver of any such right or provision will be effective only if in writing and signed by our duly authorized representative. Except as expressly set forth in this Agreement, the exercise by either party of any of its remedies under this Agreement will be without prejudice to its other remedies under this Agreement or otherwise.

Severability — If for any reason a court of competent jurisdiction finds any provision of this Agreement invalid or unenforceable, that provision will be enforced to the maximum extent permissible, and the other provisions of this Agreement will remain in full force and effect.

Construction — For purposes of contract interpretation, the Parties acknowledge that the terms of this Agreement should not be strictly construed against either Party.

Time Limitation on Claims — You agree that any claim you may have arising out of or relating to this Agreement or your relationship with us must be filed within one (1) year after the purported claim arose. Otherwise, your claim will be permanently barred as untimely.

Our Right of Assignment or Delegation — You may not assign or transfer this Agreement, by operation of law or otherwise, without our prior written consent. We may freely assign or transfer this Agreement without restriction. Subject to the foregoing, this Agreement will bind and inure to the benefit of the parties, their successors, and permitted assigns.

Force Majeure — AppLovin will not be in breach of this Agreement nor liable for any failure or delay in performance of any obligations under this Agreement (and, if applicable, the date for performance of the obligations affected will be extended accordingly) as a result of any event outside the reasonable control of AppLovin affecting its ability to perform any of its obligations under this Agreement, including an act of God, fire, flood, lightning, pandemic, compliance with any law or governmental order, rule, regulation or direction (including sanctions), war, revolution, act of terrorism, riot or civil commotion, strikes, locks outs and industrial action, failure of supplies of power, fuel, communication, transport, equipment, raw materials, or other goods or services.

AppLovin Legal Information

Content

Effective Date: June 29, 2026

Introduction

This U.S. Multistate Privacy Notice (this “Notice”) supplements the information contained in our Privacy Policy and applies only to individual residents (the “Covered Individual Residents”) of the applicable U.S. states that have enacted comprehensive consumer privacy laws, including Alabama, California, Colorado, Connecticut, Delaware, Florida, Indiana, Iowa, Kentucky, Louisiana, Maryland, Minnesota, Montana, Nebraska, New Hampshire, New Jersey, Oklahoma, Oregon, Rhode Island, Tennessee, Texas, Utah, Vermont, and Virginia, together with each of their associated regulations, as well as similar applicable state consumer privacy laws that are in effect or may be enacted in the future (collectively, the “State Privacy Laws”).

This Notice addresses the specific disclosure requirements under the State Privacy Laws and provides additional information about how we collect, use, share, and otherwise process Covered Individual Residents’ personal information, the rights of Covered Individual Residents in relation to that personal information, and the ways to exercise those rights. You can find more information and details about AppLovin and our personal information collection and use practices in our Privacy Policy. Unless otherwise indicated, all terms in this Notice have the same meanings as defined in our Privacy Policy or as otherwise defined under the State Privacy Laws.

Collection, Use, and Disclosure of Personal Information

As explained in our Privacy Policy, consumers interact with us in various ways, primarily through advertisements served by AppLovin on behalf of advertisers. We may collect information about you when you use a mobile application, platform, or service that contains the AppLovin SDK, when you interact with e-commerce platforms or merchant websites that embed our pixel, API, or similar technologies, when you interact with our advertising platform in another way, or when your visit our corporate website at www.applovin.com or our business platform websites ads.applovin.com, max.applovin.com, axon.ai, and other pages provided by AppLovin (collectively, the “Website”). We encourage you to review the privacy policies of the mobile apps, websites, and platforms you interact with, which may contain additional information regarding their sharing of personal information with AppLovin or other parties.

The chart below summarizes the categories of personal information we collect, the sources of the personal information collected, the business purposes for our collection, and the categories of third parties with whom we disclose personal information for a business purpose. The chart describes our practices, both current and during the last 12 months.

Category of Personal Information Collected	Source(s) of Personal Information	Business Purpose(s) for Collection	Disclosure for a Business Purpose
Identifiers, such as IP address and Advertising IDs (IDFA/GAID/Amazon FOSAID) if available.	• You or your device(s) • Publishers • Advertising Partners • Affiliates	• Service Delivery • Delivery of Advertisements • Technical Support • Customer Support • Analytics • Business Research & Development • Marketing & Promotions • Platform Protection & Fraud Prevention • Compliance with Legal Obligations	• Service Providers • Advertising Partners • Your Specified Recipient(s) • Government Entities/Law Enforcement
Identifiers, such as email addresses and phone numbers (relating to e-commerce services only)	• You or your device(s) • Advertising Partners	• Service Delivery • Delivery of Advertisements • Technical Support • Customer Support • Analytics • Business Research & Development • Platform Protection & Fraud Prevention • Compliance with Legal Obligations	• Service Providers • Your Specified Recipient(s)
Customer Records, including personal information contained in your account (e.g., name, address, email address, and phone number)	• You (only for business users)	• Service Delivery • Technical Support • Customer Support • Processing Payments • Analytics • Business Research and Development • Marketing & Promotions • Platform Protection & Fraud Prevention • Compliance with Legal Obligations	• Service Providers • Your Specified Recipient(s)
Customer Records, such as bank account number or other financial information	• You (only for business users)	• Service Delivery • Technical Support • Customer Support • Processing Payments • Platform Protection & Fraud Prevention • Compliance with Legal Obligations	• Service Providers • Your Specified Recipient(s)
Characteristics of Protected Classifications, such as age or gender	N/A	N/A	N/A
Sensitive Personal Information, such as social security numbers, precise geolocation, or genetic and biometric data*	N/A	N/A	N/A
Commercial Information, such as records of services considered or other purchasing or consuming histories or tendencies	• You or your device(s) • Publishers	• Service Delivery • Delivery of Advertisements • Analytics • Business Research & Development • Platform Protection & Fraud Prevention • Compliance with Legal Obligations	• Service Providers • Your Specified Recipient(s)
Internet or Network Information, such as information regarding interactions with a website, application, or advertisement, or online shopping browser history	• You or your device(s) • Service Providers • Publishers • Affiliates	• Service Delivery • Delivery of Advertisements • Analytics • Business Research & Development • Platform Protection & Fraud Prevention • Compliance with Legal Obligations	• Service Providers • Advertising Partners • Your Specified Recipient(s)
Geolocation Data, such as city or county-level geolocation information	N/A	N/A	N/A
Inferences, such as the derivation of information, data, or assumptions from the categories of personal information included above	• You or your device(s) • Publishers • Advertising Partners • Affiliates • Service Providers	• Service Delivery • Delivery of Advertisements • Analytics • Business Research & Development • Platform Protection & Fraud Prevention • Compliance with Legal Obligations	• Service Providers

*AppLovin does not collect or seek to elicit end users’ “sensitive personal information” as defined by the State Privacy Laws. In some cases, we will collect financial account or credit card numbers (for payment-related purposes) from our business customers; however, this information is not used to infer characteristics about those customers as contemplated under the CCPA.

AppLovin does not “sell” your personal information as most people would commonly understand that term; AppLovin does not, and will not, disclose your personal information in direct exchange for money or some other form of payment. However, AppLovin may “share” your personal information for purposes of serving you with personalized ads or content, otherwise known as “interest-based advertising”. Under the CCPA and other State Privacy Laws that expansively define or interpret “sell,” certain advertising and analytics activities may constitute a “sale.” For example:

When you use a mobile application, the publisher of that application may decide to serve you with interest-based ads. If that application embeds AppLovin’s software, we’ll send a bid request that contains certain of your device information (if available) to our advertising demand side partners to enable their ads to be served to you based on your interests (which they derive independently or from other third-party advertising partners). Under the CCPA and other State Privacy Laws, passing device data in a bid request to our demand side partners is “sharing” and may be a “sale” of personal information.

Data Retention

As explained in our Privacy Policy, we retain information collected through the Services for limited periods, typically up to two (2) years. Information associated with a device is often maintained for periods shorter than two (2) years from the date of collection of that information, or until an end user requests deletion, whichever occurs first. Note that we will retain information in our systems for as long as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.

Your Privacy Rights

As a Covered Individual Resident, you may be able to exercise the following rights in relation to the personal information that we may have collected about you, subject to certain limitations and requirements, including the verification of your identity and our right to retain information to comply with our legal obligations, among other circumstances.

Privacy Right	Brief Details
Know and Access your Personal Information/Portability	Under the State Privacy Laws, you have the right to obtain confirmation regarding whether we are processing your personal information and to access that personal information and, in some cases, information about the third parties who may receive such personal information. You also have the right to access that personal information in a portable, readily usable format, unless not technically feasible to provide in such a format. With respect to the CCPA’s right to access, you have the right to request the following: (a) the specific pieces of personal information the business has collected about you and (b) the categories of personal information collected, the sources of collection, the business/commercial purpose for collecting or “selling/sharing” personal information, and the categories of third parties to whom the business discloses personal information.
Request Deletion of your Personal Information	You have the right to request that we delete certain personal information that we may have collected from you.
Opt-Out of the “Sale” or “Sharing” of your Personal Information or Targeted Advertising	AppLovin may disclose or otherwise process personal information about you for purposes of serving you with personalized ads or content, otherwise known as “interest-based advertising” or “targeted advertising”. In certain circumstances, you have the right to opt-out of “sales” or “sharing” of your personal information (i.e., Identifiers and Internet/Network Information to Advertising Partners) for purposes of serving you with targeted ads or content.
Non-Discrimination	You have the right to exercise the rights conferred on you by the State Privacy Laws without discrimination.
Correct Inaccurate Information	You have the right to request that we correct errors or inaccurate information in the personal information that we may have collected from you.
Limit the Use or Disclosure of Sensitive Personal Information	In certain circumstances, you have the right to limit the use of any sensitive categories of personal information. As noted above, AppLovin does not collect or seek to elicit sensitive categories of personal information.
Opt-Out of Profiling in Furtherance of Decisions that Produce Legal or Similarly Significant Effects	In certain circumstances, you have the right to opt-out of the use of your personal information for profiling in furtherance of decisions that produce legal or similarly significant effects. AppLovin does not engage in such profiling as defined by State Privacy Laws.

How to Exercise Your Privacy Rights

To exercise your rights to know and access your personal information or to request deletion of your personal information, you have the following options (listed according to the types of interaction you may have with AppLovin):

For Users of Mobile Games and/or Other Applications, Platforms, or Services Containing the AppLovin SDK or Similar Technologies

To access or delete the personal information that AppLovin may have about you from the mobile games or other applications, platforms, or services that you use (e.g., personal information used as part of our Advertising Services), you may download the AppLovin Privacy Management Application from the Apple or Google Play Stores:

To exercise your right to opt-out of “sales/shares” or “targeted advertising” with respect to AppLovin’s Advertising Services, you have the following options:

Opt-Out through AppLovin Ads. AppLovin allows you to opt-out of all interest-based advertising served by AppLovin through the “i” or “Learn more about ad preferences” link available on the face of an ad served by AppLovin. Once you click on the link, you will see a button to “Opt-Out of Interest-Based Advertising.”
Opt-Out through Device-Level Choices. In addition, if you do not want to receive interest-based advertisements, you can limit the collection of certain information through your device’s settings. Detailed instructions on how to change these device settings can be found in the “Manage Your Privacy Choices” section of our Privacy Policy and in the instructions available here.

Please know that opting out of targeted advertising does not mean that you will not receive advertising. You may still receive ads, but those ads may be less relevant to your interests.

To exercise any other rights that you may have under the State Privacy Laws, or if you have any questions regarding any response to your request, please contact our Data Protection Officer using the information in the “Contact Us” section of our Privacy Policy.

For Our Website Visitors

To control data collection and sharing via certain cookies or other data collection technologies on our Website, you can click “Cookie Settings” in the footer of our Website. In addition, you may follow the steps outlined in the “Cookies and Other Similar Technology” section of our Privacy Policy. To access or delete information that you have manually submitted to us, please contact our Data Protection Officer using the information in the “Contact Us” section of our Privacy Policy.

For Our Customers and Business Contacts

Please contact our Data Protection Officer using the information in the “Contact Us” section of our Privacy Policy. Please provide enough information about you and your request for our Data Protection Officer to be able to identify your information in our records.

* * * *

Please note that requesting to exercise your rights through us will not bear on the personal information processed about you by our third-party partners and customers, including the publishers or other third parties to whom you provide information. If you wish to exercise your rights with respect to these third parties, please submit a request with each party directly.

Right to Appeal

If we deny your request to exercise any of your privacy rights, you may appeal our decision. To submit an appeal, please contact us at [email protected] and we will respond within the requisite time period.

Children’s Privacy

As explained in our Privacy Policy, AppLovin does not knowingly collect personal information from, or serve advertisements to, children as defined by the State Privacy Laws. If you believe we have served an advertisement to a child or might have any personal information from or about a child, or if you believe a mobile application in which an AppLovin-served advertisement appeared may be designed for, directed to, or pass personal information knowingly from, children, please contact us via email at [email protected].

Appointment of an Authorized Agent

In certain circumstances, you may appoint an authorized agent to exercise any rights that you may have on your behalf. To the extent permitted under law, we will take steps to verify the identity of the person seeking to exercise their rights and to verify that the corresponding agent has been authorized to make a request on that person’s behalf, such as by providing us with a signed written authorization.

Privacy Requests Transparency Report

Our annual transparency report shows the number of data access, deletion and opt-out requests we received last year and how long it typically takes us to substantively respond to those requests.

Type of Request	Requests Completed*	Average Time to Substantively Respond
Requests to Know and Access	4808	1 day (successful requests processed automatically)
Requests to Delete	61406	1 day (successful requests processed automatically)
Requests to Opt-Out	196344	1 day (successful requests processed automatically)

*The Privacy Requests Transparency Report includes data for US-based users. Access and deletion requests reflect submissions via the AppLovin Privacy Management App, which processes all requests automatically, except where the requests cannot be verified. Opt-out request reflect preferences submitted via AppLovin’s in-ad opt-out mechanism, which are processed automatically.

Updates or Amendments to this Notice

As explained in our Privacy Policy, we may make changes to this Notice from time to time. If we make any changes, we will update the “Effective Date” posted at the top of this Notice. We encourage you to review this Notice periodically.

How to Contact Us

You can find our contact information in the “Contact Us” section of our Privacy Policy.

AppLovin Legal Information

Content

Effective Date: June 18, 2026

Introduction

Collection, Use, and Disclosure of Personal Information

Category of Personal Information Collected	Source(s) of Personal Information	Business Purpose(s) for Collection	Disclosure for a Business Purpose
Identifiers, such as IP address and Advertising IDs (IDFA/GAID/Amazon FOSAID) if available.	• You or your device(s) • Publishers • Advertising Partners • Affiliates	• Service Delivery • Delivery of Advertisements • Technical Support • Customer Support • Analytics • Business Research & Development • Marketing & Promotions • Platform Protection & Fraud Prevention • Compliance with Legal Obligations	• Service Providers • Advertising Partners • Your Specified Recipient(s) • Government Entities/Law Enforcement
Identifiers, such as email addresses and phone numbers (relating to e-commerce services only)	• You or your device(s) • Advertising Partners	• Service Delivery • Delivery of Advertisements • Technical Support • Customer Support • Analytics • Business Research & Development • Platform Protection & Fraud Prevention • Compliance with Legal Obligations	• Service Providers • Your Specified Recipient(s)
Customer Records, including personal information contained in your account (e.g., name, address, email address, and phone number)	• You (only for business users)	• Service Delivery • Technical Support • Customer Support • Processing Payments • Analytics • Business Research and Development • Marketing & Promotions • Platform Protection & Fraud Prevention • Compliance with Legal Obligations	• Service Providers • Your Specified Recipient(s)
Customer Records, such as bank account number or other financial information	• You (only for business users)	• Service Delivery • Technical Support • Customer Support • Processing Payments • Platform Protection & Fraud Prevention • Compliance with Legal Obligations	• Service Providers • Your Specified Recipient(s)
Characteristics of Protected Classifications, such as age or gender	N/A	N/A	N/A
Sensitive Personal Information, such as social security numbers, precise geolocation, or genetic and biometric data*	N/A	N/A	N/A
Commercial Information, such as records of services considered or other purchasing or consuming histories or tendencies	• You or your device(s) • Publishers	• Service Delivery • Delivery of Advertisements • Analytics • Business Research & Development • Platform Protection & Fraud Prevention • Compliance with Legal Obligations	• Service Providers • Your Specified Recipient(s)
Internet or Network Information, such as information regarding interactions with a website, application, or advertisement, or online shopping browser history	• You or your device(s) • Service Providers • Publishers • Affiliates	• Service Delivery • Delivery of Advertisements • Analytics • Business Research & Development • Platform Protection & Fraud Prevention • Compliance with Legal Obligations	• Service Providers • Advertising Partners • Your Specified Recipient(s)
Geolocation Data, such as city or county-level geolocation information	N/A	N/A	N/A
Inferences, such as the derivation of information, data, or assumptions from the categories of personal information included above	• You or your device(s) • Publishers • Advertising Partners • Affiliates • Service Providers	• Service Delivery • Delivery of Advertisements • Analytics • Business Research & Development • Platform Protection & Fraud Prevention • Compliance with Legal Obligations	• Service Providers

When you use a mobile application, the publisher of that application may decide to serve you with interest-based ads. If that application embeds AppLovin’s software, we’ll send a bid request that contains certain of your device information (if available) to our advertising demand side partners to enable their ads to be served to you based on your interests (which they derive independently or from other third-party advertising partners). Under the CCPA and other State Privacy Laws, passing device data in a bid request to our demand side partners is “sharing” and may be a “sale” of personal information.

Data Retention

Your Privacy Rights

Privacy Right	Brief Details
Know and Access your Personal Information/Portability	Under the State Privacy Laws, you have the right to obtain confirmation regarding whether we are processing your personal information and to access that personal information and, in some cases, information about the third parties who may receive such personal information. You also have the right to access that personal information in a portable, readily usable format, unless not technically feasible to provide in such a format. With respect to the CCPA’s right to access, you have the right to request the following: (a) the specific pieces of personal information the business has collected about you and (b) the categories of personal information collected, the sources of collection, the business/commercial purpose for collecting or “selling/sharing” personal information, and the categories of third parties to whom the business discloses personal information.
Request Deletion of your Personal Information	You have the right to request that we delete certain personal information that we may have collected from you.
Opt-Out of the “Sale” or “Sharing” of your Personal Information or Targeted Advertising	AppLovin may disclose or otherwise process personal information about you for purposes of serving you with personalized ads or content, otherwise known as “interest-based advertising” or “targeted advertising”. In certain circumstances, you have the right to opt-out of “sales” or “sharing” of your personal information (i.e., Identifiers and Internet/Network Information to Advertising Partners) for purposes of serving you with targeted ads or content.
Non-Discrimination	You have the right to exercise the rights conferred on you by the State Privacy Laws without discrimination.
Correct Inaccurate Information	You have the right to request that we correct errors or inaccurate information in the personal information that we may have collected from you.
Limit the Use or Disclosure of Sensitive Personal Information	In certain circumstances, you have the right to limit the use of any sensitive categories of personal information. As noted above, AppLovin does not collect or seek to elicit sensitive categories of personal information.
Opt-Out of Profiling in Furtherance of Decisions that Produce Legal or Similarly Significant Effects	In certain circumstances, you have the right to opt-out of the use of your personal information for profiling in furtherance of decisions that produce legal or similarly significant effects. AppLovin does not engage in such profiling as defined by State Privacy Laws.

How to Exercise Your Privacy Rights

For Users of Mobile Games and/or Other Applications, Platforms, or Services Containing the AppLovin SDK or Similar Technologies

To access or delete the personal information that AppLovin may have about you from the mobile games or other applications, platforms, or services that you use (e.g., personal information used as part of our Advertising Services), you may download the AppLovin Privacy Management Application from the Apple or Google Play Stores:

To exercise your right to opt-out of “sales/shares” or “targeted advertising” with respect to AppLovin’s Advertising Services, you have the following options:

Opt-Out through AppLovin Ads. AppLovin allows you to opt-out of all interest-based advertising served by AppLovin through the “i” or “Learn more about ad preferences” link available on the face of an ad served by AppLovin. Once you click on the link, you will see a button to “Opt-Out of Interest-Based Advertising.”
Opt-Out through Device-Level Choices. In addition, if you do not want to receive interest-based advertisements, you can limit the collection of certain information through your device’s settings. Detailed instructions on how to change these device settings can be found in the “Manage Your Privacy Choices” section of our Privacy Policy and in the instructions available here.

Please know that opting out of targeted advertising does not mean that you will not receive advertising. You may still receive ads, but those ads may be less relevant to your interests.

For Our Website Visitors

To control data collection and sharing via certain cookies or other data collection technologies on our Website, you can click “Cookie Settings” in the footer of our Website. In addition, you may follow the steps outlined in the “Cookies and Other Similar Technology” section of our Privacy Policy. To access or delete information that you have manually submitted to us, please contact our Data Protection Officer using the information in the “Contact Us” section of our Privacy Policy.

For Our Customers and Business Contacts

Please contact our Data Protection Officer using the information in the “Contact Us” section of our Privacy Policy. Please provide enough information about you and your request for our Data Protection Officer to be able to identify your information in our records.

* * * *

Right to Appeal

Children’s Privacy

Appointment of an Authorized Agent

Data Access and Deletion Transparency Report

Our annual transparency report shows the number of data access and deletion requests we received last year and how long it typically takes us to fulfill those requests.

Type of Request	Requests Completed*	Average Time to Substantively Respond
Requests to Know and Access	1250	Less than 1 day (successful requests processed automatically)
Requests for Deletions	7392	Less than 1 day (successful requests processed automatically)

*The Data Access and Deletion Transparency Report includes data for US-based users, who submitted requests via the AppLovin Privacy Management App. The AppLovin Privacy Management Application processes all requests automatically, except where the requests cannot be verified.

Updates or Amendments to this Notice

How to Contact Us

You can find our contact information in the “Contact Us” section of our Privacy Policy.

AppLovin Legal Information

Content

Introduction^*

When you use the Services, including the AppLovin software development kit (the “SDK”), applications programming interfaces, pixels or cookies, documentation, tools and assemblies, libraries, scripts, object code, sample source code, and similar developer material made available by AppLovin (collectively the “Software” as further defined in the EULA), as a Publisher (“you” or “your”), you must adhere to these AppLovin Policies for Publishers (the “Policies”). These Policies apply in addition to any other policies or agreements governing your access to and use of the Services, including the AppLovin Terms of Use Agreement.

AppLovin seeks to create a safe, fair, and transparent ecosystem for publishers to monetize their content and for advertisers to reach prospective customers with useful, relevant products and services. Maintaining trust in the ads ecosystem and preserving the reputation and credibility of AppLovin, the Services, and those that use the Services, require setting minimum standards for publishers seeking to use the Services, including restrictions on the content that may be monetized through the Services.

AppLovin may update these Policies at any time by posting the updated version on the AppLovin website. If an update includes material changes, AppLovin will provide notice via email. By continuing to use the Services, you agree to the updated Policies.

General Compliance Obligations

Your business practices and data handling must comply with and not cause AppLovin to violate any applicable laws, including data protection, consumer protection, commerce, advertising, and product laws, age-related restrictions, regulatory requirements or self-regulatory guidance, intellectual property and license restrictions, any consents or disclosures required to integrate third-party technology with the Services, or any third-party contractual terms, licenses, policies, or guidelines. You agree to maintain documentation, as appropriate, demonstrating your compliance with these obligations, and to provide those documents promptly upon request by AppLovin.

Content Restrictions

The Content Restrictions applicable to your access to and use of the Services fall into three categories:

Minimum content requirements to use the Services.
Content that contains prohibited content will be rejected or removed and not eligible for monetization.
Content that contains restricted content may be allowed to monetize depending on the local jurisdiction in which the content appears.

AppLovin reserves the right to review and prohibit or restrict any content on a case-by-case basis and to upodate the content restrictions at any time.

a. Minimum Content Requirements

In order to use the Services, your Property must contain substantive, original content, and demonstrate signs of user engagement.

AppLovin does not work with any Property that:

Features mainly links or content from others without additional commentary, curation, or otherwise adding value to the content;
Contains more ads than Publisher content, or appears designed primarily to display ads or low quality;
Has little to no evidence of user engagement; and/or
Remains under construction.

b. Prohibited Content

Publishers may not use the Services to monetize any of the following prohibited content categories:

Illegal, illicit, dangerous, or unsafe products, activities, or services. More details here.
Sexually explicit or other adult content, including pornographic or highly suggestive content or images, explicit, obscured or implied sexual acts, or explicit or implied sexual language, whether simulated or real. More details here.
Graphic or explicit violence, including assault/rape, injury to human beings or animals, or any acts or torture or terrorism. More details here.
Harassment, intimidation, bullying, excessive profanity, threats, or content that can be characterized as hate speech that advocates violence or discrimination against any group, organization, or individual, or otherwise promotes hateful behavior or ideologies. This includes groups, organizations, or individuals identified by their race or ethnic origin, religion, disability/medical condition, age, national origin, veteran status, sexual orientation, gender, gender identity, political association, or any other characteristic associated with systemic discrimination or marginalization. More details here.
Illegal drugs, drug paraphernalia, or substance abuse. More details here.
Tobacco and nicotine products.
Weapons and weapon accessories, including guns, gun accessories or ammunition, and explosives. More details here.
Content that violates or infringes upon any third-party intellectual property rights, including the sale or promotion of counterfeit products, file sharing, torrenting, or other infringing content, or content that violates or infringes any other third-party rights, including confidentiality obligations. More details here.
Defamatory or libelous content.
Content that makes misleading, deceptive, false, or unrealistic claims, unreliable or harmful claims, enables misleading or dishonest behavior, or includes deceptive or misleading ad designs or elements. This includes things like make-money-fast schemes, chain letters, or pyramid schemes, products or services that help users mislead others or gain unauthorized access to systems, devices, or property, and unacceptable and dishonest business practices. More details here.
Content that attempts to scam users, entices engagement under false or unclear pretenses, attempts to obtain personal information unlawfully or fraudulently, tricks users into sharing personal information, or otherwise uses unacceptable or dishonest practices. More details here.
False or misleading news.
Malicious or abusive programs, code, or content, including hosting, promoting, or facilitating the use or distribution of malware, spyware, adware, corrupted files, or other materials that could damage, render inoperable, interfere with, or gain unauthorized access to any computer, device, network, or any of the associated data or personal information, as well as any similar forms of digital or internet abuse.
Promotion of black-hat hacking, cracking, or warez.
Significant unmoderated user-generated content. This includes apps that do not have a method to moderate user-generated content, a method to report or remove any misconduct, and/or the ability to remove or block users.
Content that promotes launcher apps (or similar digital assets) that have the ability to customize default device home screens or launcher settings (or perform similar functions).
Content or material that offers traffic generation or promotes fraudulent traffic.
Other forms of shocking, disturbing, or offensive content, including but not limited to graphic depictions of bodily functions or fluids, or grotesque images, footage, or audio, or other potentially offensive, obscene, or sensitive events. More details here.

Please note that these Prohibited Content categories will change over time. You must continue to review the Publisher Policies and these Prohibited Content categories, including their associated Additional Guidelines.

c. Restricted Content

Publishers may be permitted, in AppLovin’s sole discretion, to use the Services to monetize any of the following restricted content categories, provided that they strictly adhere to any country- or region-specific laws, rules, or regulations (including any age-related restrictions, licensing/certification requirements, labeling and disclaimer requirements, advertising guidelines, and any similar requirements), these Policies, and any other applicable AppLovin policies or agreements:

Alcohol.
Gambling apps or websites, including online or offline lotteries, casinos, and sports betting, or real-money apps or websites.
CBD/Hemp products.
Political.
Financial Services, investing, retirement planning, or similar.
Health, wellness, and pharmaceutical products and services, including prescription drugs.
Cause-based advertising.

If your Property or Properties contain or may contain any of these restricted content categories or collect or may collect from end users information about any of these restricted content categories, you must notify the AppLovin account team.

Please note that these Restricted Content categories will change over time. You must continue to review the Publisher Policies and these Restricted Content categories, including their associated Additional Guidelines.

Technical Requirements and Other Standards

Integration/Ad Space Setup. You must correctly integrate the AppLovin SDK and any other Software as described in the AppLovin technical integration documentation and in other documentation provided by AppLovin. You may not use any technology, code, script, SDK, or other tool or mechanism to alter, override, circumvent, or otherwise interfere with AppLovin’s standard ad templates or the rendering of any advertisement delivered through the Services, including by injecting or substituting content, suppressing or replacing creative elements, or otherwise manipulating the presentation of an advertisement as it would otherwise appear through AppLovin’s standard ad delivery process.
Ad Creative Management. If you have concerns about specific ad creatives or categories of advertisements delivered through the Services, you must use AppLovin’s native controls and tools, as described in the AppLovin technical integration documentation and other documentation provided by AppLovin, to address those concerns. AppLovin’s controls and tools are designed to give you meaningful management over the ad creatives displayed on your Property while preserving the integrity of the Services.
Property Ownership. You must either own the Property on which you display ads or have a direct, contractual relationship with the Property’s owner and be authorized to display ads.
Better Ads Standards. Your Property must conform to the Better Ads Standards. For more information about the types of disallowed ad experiences, please visit the Coalition for Better Ads.
Deceptive or Misleading Elements. Your Property must not contain content, experiences, or behavior designed to be deceptive or misleading. This includes elements like redirects to unwanted content without user action, navigation links that lead to an ad or landing page, typically non-clickable areas that lead to an ad or landing page when clicked, fake messages that lead to an ad or landing page when clicked, social engineering, browser history or settings manipulation, fake error messages or system flags, malware or unwanted software or downloads, requesting more permissions than are necessary for the proper functioning of the Property, or any other elements that attempt to trick a user into interactions, engagement, or sharing their personal information.
Viewability. To ensure the authenticity of impressions or clicks, ads must be visible (i.e., not hidden or invisible, out of page, stacked, or stuffed) and placed reasonably and oriented correctly within the content. Ads that are not visible or reasonably viewable may be considered, in AppLovin’s sole discretion, invalid activity. For more information, please visit the AppLovin Terms of Use Agreement.
Final Auction for Mediation Purposes / Restrictions on Redirecting Inventory. When you use the Services for mediation purposes in connection with a given impression, the Services serve as the final auction for that impression. As such, once you have made an ad request for mediation through the Services, you may not redirect the impression associated with that ad request through any other auction or system that allocates ad requests based on actual or estimated pricing information.
VPN Apps / VPN Connections. You may not access or use the Services in connection with apps that provide virtual private networks, proxy servers, or similar products or services.
Audience/Authenticity. Impressions and clicks on ads must be the result of legitimate human end user activity. You may not artificially inflate impressions, clicks, or requests, or source traffic from pop-ups, pop-unders, forced redirects, or similar means. AppLovin strictly prohibits invalid impressions, clicks, or requests, invalid traffic, or any other form of invalid activity, and any inducement, design, or encouragement of the same, including through the use of “robots” or “spiders” by you or any third party. AppLovin shall determine, in AppLovin’s sole discretion, what constitutes valid impressions, clicks, and requests, valid traffic, and valid activity. Please note that payments to you may be withheld or adjusted if you engage in any actual or suspected violation of these Policies or the AppLovin Terms of Use Agreement.
Safety or Security Risks. You may not use or attempt to distribute any content, app, or activity that interferes with the operation of the Services, the normal operation of an end user’s device, or otherwise creates a safety or security risk to AppLovin, the Services, or those that use the Services, including any transmissions which may damage, interfere with, surreptitiously intercept, or expropriate any system, program, data, or personal information. This includes any form of malicious code or programs, including malware, spyware, adware, corrupted files, and any similar forms of digital or internet abuse. Property or Properties deemed unsafe or a security risk by AppLovin or reputable third parties may be suspended without further notice in AppLovin’s sole discretion until any safety or security issues have been addressed to AppLovin’s satisfaction.
Transparency. Any ad request sent via the AppLovin SDK or other Software must contain all the requisite information and characteristics of the inventory and the actual traffic source must match the disclosed traffic source. Any request must also include any applicable flags, including Do Not Track, Limit Ad Tracking, and flags related to laws or policies of similar effect in any applicable jurisdiction, as well as other consent flags.

Third-Party SDKs or Other Software Integrations

When you integrate third-party SDKs, APIs, pixels or cookies, connections, or similar software into your Property for mediation through the Services, you create a direct relationship with the third-party provider, subject to the terms of any agreement applicable to those integrations, connections, or software. AppLovin has no ability to control and no responsibility for any data processing between you and the third-party provider(s) or any other aspect of the third-party integrations, connections, or software that you choose to integrate. You and the third-party provider(s) must ensure that your access to and use of the Services complies with the AppLovin Terms of Use Agreement and with all applicable laws and regulations, including those concerning privacy and data protection, as well as the collection, passing, and appropriate treatment of any end user- or device-based privacy choices or flags.

General Privacy Requirements

When you access or use the Services, you are fully responsible for complying with all applicable laws and regulations concerning privacy and data protection. The requirements listed below help to facilitate compliance, but legal requirements extend beyond these. You should solicit your own legal advice to determine how legal requirements apply to you.

Privacy Policy: You must have and abide by a privacy policy for each Property that complies with all applicable laws, including by accurately and transparently disclosing your data collection, usage, and sharing. In addition, the privacy policy must be easily accessible from the your properties, including your website, specifically disclose that third parties, including AppLovin, may be collecting, processing, and sharing Personal Data for advertising purposes (including serving interest-based advertising and improving their advertising services), and that third-party measurement partners may be collecting and processing Personal Data as part of the Open Measurement Working Group to perform ad measurement and other services. To comply with this disclosure obligation with respect to AppLovin’s use of data, you have the option to display prominently the following language in your privacy policy: “We work with AppLovin to deliver ads in our mobile application and other devices and/or platforms. For more information about AppLovin’s collection and use of your information visit: https://www.legal.applovin.com/privacy/”.
Notice and Consent: You must provide visible notice to end users and where necessary obtain a valid, specific, and informed consent from end users regarding the scope of collection, use, sharing, or other processing of data by AppLovin for advertising and related purposes (including serving interest-based advertising and improving the Services, including our AI-powered technologies) prior to the collection, use, sharing, or other processing of such data by AppLovin.

You must correctly integrate the AppLovin SDK and any other Software and correctly collect and pass consent flag values in order to serve interest-based advertising to end users in the European Union, EFTA States, the United Kingdom, the State of California, and other locations as legally required.

AppLovin may provide you access to impression-level data delivered through the AppLovin SDK and any other Software (“Impression Level Reporting”). If you receive Impression Level Reporting, you must obtain legally sufficient consent from your end users before combining, commingling, correlating, associating, or merging any Impression Level Reporting data with personal data or enabling or allowing a third party to, combine, commingle, correlate, associate, or merge Impression Level Reporting data with personal data in any manner that exceeds the purposes authorized by such user consent.
Honoring Privacy Choices: You must respect all end user- or device-based privacy choices made known to you, including, for example, DNT = 1, other signals indicating a “sale” or “share” opt-out (or similar opt-out) under any privacy legislation (including the laws of the U.S. states that have enacted comprehensive consumer privacy laws, as well as similar consumer privacy laws that may be enacted in the future), other signals indicating an opt-out from interest-based advertising, or other flags related to laws of similar effect in any applicable jurisdiction or under any applicable app store policies, or flags indicating a change in any prior consent. In addition, you must provide end users with any opt-out rights required by applicable laws, including by posting appropriate links to exercise those rights. You agree to implement processes to pass these signals to AppLovin as required by applicable laws and the AppLovin Terms of Use Agreement.
U.S. Multistate Privacy Choices: You are responsible for compliance with the laws of the U.S. states that have enacted comprehensive consumer privacy laws, including the California Consumer Privacy Act, the Colorado Privacy Act, the Connecticut Data Privacy Act, the Virginia Consumer Data Protection Act, the Utah Consumer Privacy Act, and each of their associated regulations, as well as similar consumer privacy laws that may be enacted now or in the future (collectively, the “U.S. Multistate Data Protection Laws”). If you use the Services in a way that causes AppLovin to collect personal information from residents covered by the U.S. Multistate Data Protection Laws, you must provide all notices, disclosures, and rights required by the U.S. Multistate Data Protection Laws, including by posting appropriate links to allow applicable U.S. state residents to opt out of the sale or sharing of their personal information, limit the use of their sensitive personal information, or exercise other rights. In addition, you must correctly set “Do Not Sell” flag values (or similar flags and other appropriate or required flags) via the AppLovin SDK and any other Software. You agree to implement processes to pass these signals to AppLovin as required by applicable laws and the AppLovin Terms of Use Agreement.
Cookie Banners: If you enable AppLovin’s pixel, cookies, script, or other integrations on your website, you must also implement a cookie banner (or comparable mechanism) that discloses that enablement, identifies AppLovin and the relevant technologies deployed on your website, collects and respects users’ consent choices concerning those technologies, and otherwise complies with applicable laws.

Prohibition on Sensitive Personal Data or Protected Health Information

Sensitive Personal Data: You may not include in the data that you share with AppLovin any personal data about an individual’s racial or ethnic origin, political opinions, religious or philosophical affiliation or beliefs, trade-union membership, health, sex life or sexual orientation, criminal convictions or alleged commission of an offense, genetic data, biometric data, government-issued identifiers, financial account information, account log-in credentials, the contents of user communications, precise geolocation information, or any other information that could be considered sensitive personal information under applicable laws. You may not use any feature or functionality of the Services to send, collect, share, track, infer, or identify any sensitive categories of data or custom events or objects (if applicable) that could include sensitive personal data.
Protected Health Information: AppLovin does not knowingly collect protected health information as defined under applicable laws. You may not provide AppLovin with protected health information or use any aspect of the Services in connection with protected health information.

Prohibition on Using the Services in Connection with “Children” or Apps Exclusively Targeted to “Children“

You may not provide AppLovin with children data or cause that information to be provided via a third party.

You may not initialize or use any AppLovin SDK in any way or otherwise use any aspect of the Services in connection with an end user who qualifies as a “child” under applicable laws. In addition, you acknowledge and agree that you will not use the Services in connection with any Property or Advertisement exclusively designed for or exclusively directed to “children” (as defined and required by applicable laws), or for any end user or Advertisement that could implicate the Children’s Online Privacy Protection Act of 1998, 15 U.S.C. 6501, et seq. (“COPPA”), similar laws that govern the privacy of “children” in any applicable jurisdiction, and similar applicable app store (or other platform) policies.

Please note that jurisdictions, regulatory requirements, and other age-related restrictions define the term “child” differently. These definitions and age-related requirements more broadly may change over time. You shall be solely responsible for (1) determining whether an end user of your Property qualifies as a “child” under the definitions and requirements of applicable laws; (2) taking the steps necessary to ensure that you do not initialize or use any AppLovin SDK in any way or otherwise use any aspect of the Services in connection with a “child” under applicable laws; and (3) ensuring that any Property complies with all age-related laws, regulatory requirements, and applicable app store (or other platform) policies, including COPPA, laws of similar effect in any applicable jurisdiction, and other laws that may be enacted in the future.

For example, certain U.S. states, including Texas, Utah, and Louisiana, have passed age-related laws that require app stores to verify users’ ages and provide age range information to the developers that interact with them. The app stores subsequently announced new features, including age range APIs, to help developers receive this age-related information and address these new requirements. To satisfy your obligations under this Section, you must (1) enable those or similar features if applicable to you and your end users; (2) determine whether any of your end users qualify as a “child” under applicable laws based on those features; and (3) take the steps necessary to ensure that you do not initialize or use any aspect of the Services in connection with any end user identified by them as a “child.”

AppLovin does not knowingly collect personal information from children or serve advertisements to children.

If any Property within your publisher network initializes or uses any AppLovin SDK in any way or otherwise uses any aspect of the Services in connection with a “child” under applicable laws, you are in violation of these Policies and the AppLovin Terms of Use Agreement, and your account(s) may be subject to immediate termination. In addition, if any Property within your publisher network is exclusively designed for or exclusively directed to children, or knowingly passes personal information from a “child” under applicable laws, you are in violation of these Policies and the AppLovin Terms of Use Agreement, and your account(s) may be subject to immediate termination.

Miscellaneous

You may not use the Services in a manner that abuses, exploits, undermines, or otherwise disrupts the Services.

All pricing information, including revenue share or any information that would allow a third party to ascertain revenue share, constitutes AppLovin Confidential Information. You may not disclose pricing information, except as expressly permitted by AppLovin in writing.

The Services allow for transactions in real time, and bids and offers compete simultaneously against multiple other bids and offers.

AppLovin makes no guarantee regarding the level of impressions of ads, the timing of delivery of such impressions or the amount of any resulting payment to be made.

Enforcement

Any actual or suspected violation of these Policies (or any agreement governing your access to or use of the Services, including the AppLovin Terms of Use Agreement) may result, in AppLovin’s sole discretion, in AppLovin blocking or limiting ads from appearing against your Property, the suspension or termination of your account or access to the Services, the imposition of limits on your account or access to the Services, and/or the suspension, withholding, or termination of any payments potentially owed to you.

How to Contact Us

Please contact [email protected] with any questions regarding these Policies.

^*Capitalized terms have the meanings ascribed to them in the AppLovin Terms of Use Agreement, unless otherwise indicated.

AppLovin Legal Information

Content

Effective Date: June 18, 2026

The AppLovin Privacy Policy (this “Privacy Policy”) explains how we collect, use, and share information through our Services and advertising platform, our corporate website at www.applovin.com, and our business platform websites ads.applovin.com, max.applovin.com, axon.ai, and other pages provided by AppLovin (collectively, the “Website”), as well as your choices related to that information.

Our Advertising Services

This section describes the information we collect, use, and share through our Advertising Services.

General Information Collection and Use

Device, App, and Browser Data

Device make, model, hardware, and operating system;
Device properties related to screen, display, size, orientation, audio, video, battery, storage, memory usage, settings, and boot time;
Device settings related to accessibility features and font size;
Device integrity and security signals;
Carrier;
Name, properties, performance, session information, and installation information of the mobile application through which you interact with the Services;
Country, time zone, and locale settings (country and preferred language);
Network connection type and speed;
IP Address;
Internet browser user-agent and software environment used to access the Services;
HTTP header and request information;
Advertising IDs (IDFA/GAID/Amazon Advertising ID);
Vendor IDs (IDFV);
App Set IDs; and
Advertising and tracking preferences and restrictions.

Information Collection and Use Specific to e-Commerce Ads Only

User IDs;
Shopping browsing events (e.g., views) and search history;
Records of products purchased or considered (e.g., added to cart, check out);
Purchasing histories;
Email addresses, phone numbers, and 5-digit zip code; and
Information regarding user interactions with advertising partners and their merchant partners’ sites and advertisements.

How We Collect Your Information

How We Use Your Information

We generally use the information we collect to:

Deliver the Services, maintain, and improve them, including our AI-powered advertising technology, and research and develop new ones;
Promote safety, security, and integrity of Services;
Provide measurement, analytics, and reporting; and
Comply with legal and regulatory obligations.

Information Sharing

We may share information we collect or derive with third parties in the following contexts:

Service Providers. We transfer information to service providers and other partners who support our business, such as those that provide technical infrastructure services, analyze how our Services are used, measure the effectiveness of ads and services, provide customer service, or facilitate payments. These partners must adhere to strict confidentiality obligations in a way that is consistent with this Privacy Policy and the agreements we enter into with them.
Affiliates. We may share information within the AppLovin family of companies for purposes consistent with this Privacy Policy.
Advertising Partners. We share information with our third-party advertising partners, including advertisers, ad networks, exchanges, demand side platforms, merchants, other advertising partners (who aggregate their own demand sources), and ad optimization and measurement/attribution partners (e.g., mobile measurement partners or “MMPs”) to provide our clients with Advertising Services. This information may be used by such third-party partners to measure how effective ads are, show advertisements to end users for products and services that are more likely to appeal to them (a practice known as interest-based advertising), and to undertake analytics to analyze traffic and other ad activity to improve the advertising experience.

Unless otherwise noted in our partner list, each AppLovin advertising partner is an independent controller of your data. You can view a list of AppLovin advertising partners with whom we share your data here, current as of the date listed at the top of that page.

If you do not want to receive “interest-based advertisements,” please see the Manage Your Privacy Choices section below. If you are located in the European Union, UK, or Switzerland, you may also see the Additional Provisions for EU/UK/Swiss Individuals section below for more options. If you are an individual resident of the U.S. states that have enacted comprehensive consumer privacy laws, you may also review the U.S. Multistate Privacy Notice section below for more options.
Regulatory or Legal Requirements. We may disclose information to governmental regulatory authorities as required by law, including for tax or accounting purposes, in response to their requests for such information or to assist in investigations. We may also disclose personal information to third parties in connection with claims, disputes, or litigation, or when otherwise required by law or court order.
Safety and Terms Enforcement. We may disclose information if we determine, in our sole discretion, that its disclosure is necessary to protect the health, safety, or rights of you or any other person, protect against fraud, or enforce our legal rights, including contractual commitments made to us by third parties.
Business Transfers. We may disclose personal information as part of an organizational business transaction, such as a merger, acquisition, joint venture, financing, or sale of organizational assets, and may transfer personal information to a third party as one of the business assets in such a transaction. We may also disclose personal information in the event of insolvency, bankruptcy, or receivership.

Manage Your Privacy Choices

To access or delete the data collected by AppLovin from your device, you may download the AppLovin Privacy Management Application from the Apple or Google Play Stores:

By navigating through the tabs in the AppLovin Privacy Management Application, you can erase the personal information that AppLovin may have collected about you or request a copy of that personal information. If you encounter technical issues with the app, please contact us via email at [email protected].

The above data rights mechanisms are available to you regardless of where you live.

Children’s Privacy

Data Security and Retention

[END OF ADVERTISING SERVICES-SPECIFIC PROVISIONS]

Our Website

This section describes the information we collect, use, and share through our Website.

Cookies and Other Similar Technology

The Website uses cookies, pixels, or other similar technology to collect information for various purposes, including interest-based advertising. This information may include your IP address, device identifier, browser type, device type, the date and time of your visit, and the areas of the Website you visit. To learn more about and manage the cookies on this Website, please click “Cookie Settings” in our Website footer. You may also be able to limit the use of cookies through your browser settings. Note that certain parts of the Website may not function properly without cookies. Additionally, you may still receive ads after limiting processing of your information for interest-based advertising but those ads may be less relevant to your interests. If you erase your cookies, reset your device identifier, or use different browsers or devices, you may need to make your choices again.

Marketing Emails

If you are an AppLovin business customer or sign up to receive AppLovin marketing emails on our Website, we may contact you periodically by e-mail to provide information regarding our products, services and content that may be of interest to you. If you no longer wish to receive marketing-related emails from us on a going-forward basis, you may opt out of receiving these emails by clicking “Unsubscribe” at the bottom of any marketing email you receive from us or by emailing us at [email protected].

Additional Information Collection for Business Contacts and Account Owners

How We Use Your Information

We may use the information we collect in connection with the Website for various purposes, including:

To communicate with you, for example through newsletters or with other information about our products and services;
To operate and improve the Website and our Services;
To customize the Website;
For analytics and research;
For marketing purposes; and
For purposes disclosed at the time of collection.

We may share information we collect in connection with the Website in the following contexts:

With your consent;
For advertising and marketing purposes;
In response to a subpoena, court order, or other legal process;
To protect our rights and the rights of others;
With our affiliates;
With service providers that help us operate the Website and Services;
As part of a sale, merger, or acquisition, including at bankruptcy; and
For purposes disclosed at the time of collection.

Links to Other Websites

The Website may provide links to other websites or other digital properties that we do not control. We encourage you to review the privacy policy of those digital properties that you may visit.

Children

Data Security and Retention

We have implemented reasonable physical, technical, and administrative security measures for the Website to help protect information we collect and store.

For detailed information regarding retention associated with cookies on our Website, please click “Cookie Settings” in our Website footer to learn more.

[END OF WEBSITE-SPECIFIC PROVISIONS]

Additional Provisions for EU/UK/Swiss Individuals

If you are located in the European Union, United Kingdom, or Switzerland, the following additional provisions apply to you.

Data Privacy Framework

Lawful Basis for Processing

On other occasions, we process your personal data where required by law. We may also process your personal data if necessary to protect your interests or the interests of a third party.

For questions about data processing, please contact our Data Protection Officer. Visit the Contact Us section below for contact information.

Your Rights

If you are an individual in the EU, UK, or Switzerland, you have the following rights (in addition to the rights listed in Managing Your Privacy Choices):

Right of access. You have the right to confirm with us whether your personal data is processed, and if it is, to request access to that personal data.
Right to rectification. You have the right to request the rectification of inaccurate or incomplete personal data concerning you.
Right to erasure. You have the right to ask us to erase your personal data in certain circumstances, but we may not always be in a position to proceed with the erasure as we may need to retain your data, including to comply with our legal obligations and/or to defend our rights.
Right to restriction of processing. In certain circumstances, you may have the right to request that we restrict processing of your personal data.
Right to data portability. If we process your personal data with your consent, you have the right to receive personal data concerning you, which you have provided to us, in a structured, commonly used and machine-readable format, and you may have the right to request that we transmit that data to another entity.
Right to withdraw your consent. You can withdraw your consent to the processing of your personal data. To withdraw consent to cookies used on our Website, please click on “Cookie Settings” in our Website footer.
Right to object. When we process your data based on our legitimate interest, you may have the right to object, on grounds relating to your particular situation, at any time to the processing of your personal data by us, and we can be required to no longer process your personal data. You can also object to the processing of your personal data for marketing purposes at any time.

Additionally, you have the right to lodge a complaint against us. To do so, contact the supervisory authority in your country of residence.

EU and UK Privacy Representatives

We have appointed Prighter Group as our privacy representatives in the EU and UK. You can contact us through our privacy representatives at the following addresses:

Additional information regarding our privacy representatives can be found at the following link: https://prighter.com/q/19826057144.

[END OF EU/UK/SWISS SPECIFIC PROVISIONS]

U.S. Multistate Privacy Notice

Policy Changes

Contact Us

If you have any questions or comments about this Privacy Policy, please write to us at:

Data Protection Officer
AppLovin Corporation
1100 Page Mill Road
Palo Alto, CA 94304

You can also contact us or our Data Protection Officer via email at [email protected].

Please be sure to include your relevant account information in any correspondence to us. This will help ensure that we can respond to your inquiry in a timely manner.

If you have a customer care issue, please visit AppLovin Support Center.

AppLovin Legal Information

Content

We have updated our Terms of Use, effective June 18, 2026. By continuing to use the Platform, the Services, or the Software after that date, you agree to the changes.

Advertisers in the United States — If your principal place of business is in the United States or its territories, you have entered into this Agreement with AppLovin Corporation.
Advertisers in all Non-U.S. Regions — If your principal place of business is outside of the United States or its territories, you have entered into this Agreement with AppLovin (Singapore) Pte. Ltd., except for the Data Processing Agreement incorporated into this Agreement, which you have entered into with AppLovin Corporation as the parent corporation for AppLovin (Singapore) Pte. Ltd.
Publishers in Singapore — If your principal place of business is in Singapore, you have entered into this Agreement with AppLovin (Singapore) Pte. Ltd., except for the Data Processing Agreement incorporated into this Agreement, which you have entered into with AppLovin Corporation as the parent corporation for AppLovin (Singapore) Pte. Ltd.
Publishers worldwide, excluding Singapore — If your principal place of business is in any other country or region except Singapore, you have entered into this Agreement with AppLovin Corporation.

* * * *

1. The Services; Changes to the Services or this Agreement

Notifications and Messages from the Platform or the Services — We may from time-to-time send you notifications or messages regarding the Platform, the Services, and the Software. By using the Services, you consent to receive these messages from us, our affiliates, or our providers.

Retention — By creating a business account, you agree that your account and related data will be retained for the required periods under applicable laws.

2. Your Use of the Platform and the Services

3. Our Retained Proprietary Rights; Restrictions on Your Use

4. Data Privacy and Data Sharing

Data Sharing Representations and Warranties — You represent and warrant, as applicable, that:

You will comply with all applicable laws, rules, and regulations in connection with using the Services and relating to the collection, use, and sharing of information about any end user who interacts with the Services.
You will ensure that you will have, at all times, a clearly labeled and easily accessible privacy policy that complies with all applicable laws and specifically provides end users with clear information about SDKs, pixels or cookies, device-specific information, location information, and other information stored on, accessed on, or collected from end users’ devices in connection with the Services.
You will ensure (where required by law) that each end user consents to the storing or accessing of any pixels or cookies, device-specific information, or other information on the end user’s device by AppLovin in connection with the Services prior to sharing such information with AppLovin, and upon AppLovin’s request, provide us with written evidence of such consent, including the date of the consent and the consent language presented to the end user.
You will ensure that you have adequate rights and have obtained all necessary permissions and consents required under applicable laws to disclose Personal Data to AppLovin for purposes consistent with this Agreement, including improving the Services.
You shall, at all times and in accordance with the requirements of applicable data protection laws, make available, maintain, and make operational on your properties: (i) a mechanism for obtaining such consent from end users; and (ii) a mechanism to honor end users’ data subject rights (opt-out of sale for interest-based advertising, deletion, access, etc.). You agree to implement processes to pass these signals to AppLovin as required by applicable laws and this Agreement.

5. Prohibition on Using the Services in Connection with “Children” or Apps Exclusively Targeted to “Children“

For example, certain U.S. states, including Texas, Utah, and Louisiana, have passed age-related laws that require app stores to verify users’ ages and provide age range information to the developers that interact with them. The app stores subsequently announced new features, including age range APIs, to help developers receive this age-related information and address these new requirements. To satisfy your obligations under this Section, you must (1) enable those or similar features if applicable to you and your end users; (2) determine whether any of your end users qualify as a “child” under applicable laws based on those features; and (3) take the steps necessary to ensure that you do not initialize or use any aspect of the Services in connection with any end user identified by them as a “child.”

6. Fees and Payments

a. Fees from Advertisers’ Use of the Services

Daily Spend Limits — Advertisers will by default be subject to daily spend limits and required to pay-as-you-go for your use of the Services and any applicable Taxes (as defined below) via AppLovin’s online system. AppLovin will charge your designed payment method each day up to your daily spend limit or deduct that amount against your available account balance. As such, you must maintain a positive account balance or designate an accepted payment method for automatic charges in AppLovin’s online system to serve Advertisements through the Services. If your account balance falls to zero or your designated payment method fails to process, AppLovin will discontinue serving your Advertisements through the Services. To restart the delivery of your Advertisements, you must deposit sufficient funds via AppLovin’s online system to establish a positive account balance or designate an accepted payment method for automatic charges. Advertisers subject to daily spend limits acknowledge and understand that AppLovin will charge their designated payment methods or deduct against their available account balances for Advertisements served through the Services (and any applicable Taxes as defined below) exclusively based on the numbers in AppLovin’s online system. In addition, all amounts must be paid in U.S. Dollars regardless of your primary place of business.
Monthly Invoicing — Certain Advertisers will pay for their use of the Services after invoicing by AppLovin. Advertisers acknowledge and understand that AppLovin will invoice them for Advertisements served through the Services (and any applicable Taxes as defined below) exclusively based on the numbers in AppLovin’s online system. Unless otherwise indicated, payment will be due within thirty (30) days of the invoice date, and all amounts will be payable in U.S. Dollars regardless of your primary place of business.

Limited Adjustment Exceptions. In certain limited circumstances, AppLovin may offer an account adjustment on a case-by-case basis. Any adjustments are at AppLovin’s sole discretion and without admission of liability.
- For amounts less than five hundred U.S. dollars (USD $500) or such other threshold as AppLovin may establish, AppLovin will issue account adjustments in the form of ad credits only.
- For amounts in excess of five hundred U.S. dollars (USD $500) or such other threshold as AppLovin may establish, account adjustments will be issued in the form of ad credits unless AppLovin determines, in its sole discretion, that a refund to your original payment method, less any reasonable processing fee AppLovin elects to deduct, would be more appropriate.
Adjustment Credit Expiration. Any ad credits issued under this Refund Policy will expire one (1) year from the date of issuance if not redeemed, unless AppLovin specifies otherwise at the time of issuance.
Adjustment Ineligibility. Notwithstanding the foregoing, no account adjustment request will be eligible for case-by-case consideration under this Refund Policy if: (1) you owe AppLovin an outstanding balance or applicable Taxes; (2) the available balance subject to the adjustment request derives from promotional credits issued by AppLovin; (3) you request an account adjustment more than thirty (30) days after the applicable spend; (4) the available account balance is less than ten U.S. dollars (USD $10) or such other administrative-minimum threshold as AppLovin may establish; or (5) AppLovin determines, in its sole discretion, that you have violated this Agreement, the Demand Policies, or any other AppLovin policy applicable to your use of the Services. AppLovin reserves the right to decline account adjustment requests in additional circumstances not enumerated above.

b. Payments to Publishers

Invalid Activity — For purposes of calculating these payments, AppLovin will, in its sole discretion, determine what constitutes valid impressions, clicks, requests, valid traffic, and valid activity. Invalid activity includes: (i) spam, invalid impressions, or invalid clicks on Advertisements generated by any person, bot, automated program, or similar device, including through any clicks or impressions originating from your IP addresses, computers under your control, or similar self-click schemes; (ii) clicks solicited or impressions generated by payment of money and false representation; (iii) clicks or impressions co-mingled with a significant amount of the activity described in (i) and (ii) above; or (iv) any actual or suspected breach of this Agreement or the Publisher Policies. As described in this Agreement and the Publisher Policies, AppLovin will only pay you for valid impressions served on your Property by AppLovin.
Net Revenue — For purposes of calculating these payments, “Net Revenue” means revenues actually received by AppLovin from the sale, use, or other disposition of Advertisements displayed on your Property, less Taxes (as defined below), less any agency commissions, buyer fees, carrier and/or partner fees, and less any allowances actually made or taken for returns, cash discounts, or promotional allowances, but excluding other revenues indirectly earned, if applicable, for consulting, planning and targeting, copywriting, site building, account management, or technical modifications or technical innovations that may be charged by AppLovin to third parties from time to time. The portion of Net Revenue received by User will generally be determined on the first Monday of each calendar month, on which day those revenues accrued to your account thirty (30) or more days earlier shall become eligible to be paid.

c. Miscellaneous Provisions

7. Confidentiality Obligations

8. Report Advertisements, Properties, or Content; Trademark & DMCA Policy

9. Warranty Disclaimers and Limitation of Our Liability

We make no representations or warranties of any kind, express or implied, as to the operation or performance of the Platform, the Services, or the Software, the Advertisements (or the associated products or services), Properties, or content included on or otherwise made available through the Services, or any other information, content, materials, or other services included on or otherwise made available through the Platform and the Services. In addition, we may suspend, withdraw, or restrict the availability of all or any part of the Platform, the Services, or the Software (including “beta” features or tools) at any time and for any reason.
You expressly agree that you use the Platform, the Services, and the Software at your sole risk. To the full extent permissible by law, we disclaim all warranties, express or implied, about the Platform, the Services, and the Software, including implied warranties of merchantability, fitness for a particular purpose, quiet enjoyment, non-infringement or availability, and any warranties arising out of course of dealing or usage of trade. No advice or information, whether oral or written, obtained from us or elsewhere will create any warranty or condition not expressly stated in this Agreement.
We do not warrant that the Platform, the Services, or the Software will meet your requirements or be available on an uninterrupted, secure, or error-free basis (meaning free of viruses or other harmful components), that defects will be corrected, or that you will not encounter any connectivity problems or other technical issues.
We make no warranty regarding the quality, accuracy, or appropriateness of any Advertisement, Property, or content included on or otherwise made available through the Platform or the Services. You acknowledge and agree that AppLovin has no control over (or responsibility for) any content that may be submitted or published by any advertiser (including Advertisements and the associated products or services) or any content that may be available or published on any Property (or otherwise).
YOU ACCESS AND USE THE PLATFORM, THE SERVICES, AND THE SOFTWARE AT YOUR SOLE RISK. WE EXPLICITLY DISCLAIM ANY WARRANTIES OF ANY KIND, EITHER EXPRESS OR IMPLIED, ABOUT THE PLATFORM, THE SERVICES, AND THE SOFTWARE.

For any personal injury or indirect, incidental, punitive, special, exemplary, consequential, liquidated, or punitive damages, including lost profits, loss of data or goodwill, service interruption, computer damage, system failure, or the cost of substitute services, in anyway whatsoever (and under any theory in any applicable jurisdiction, including warranty, contract, and tort or negligence) arising out of or in connection with this Agreement or your use of, access to, or inability to use or access the Platform, the Services, or the Software even if we have been advised of the possibility of such damages; or
For the conduct of any third parties, including other users of the Platform, the Services, or the Software, or operators of external platforms, websites, or resources, and end users.

THE RISK OF USING THE PLATFORM, THE SERVICES, AND THE SOFTWARE RESTS ENTIRELY WITH YOU, AS DOES THE RISK OF ANY FORM OF INJURY FROM THE SERVICES OR THE CONDUCT OF THIRD PARTIES.

10. Your Indemnification of Us

11. Ending Your Relationship with the Services (and vice versa)

12. Your Representations and Warranties to AppLovin

13. Governing Law and Venue for Legal Disputes Not Subject to Arbitration

14. Informal Dispute Resolution Process; Agreement to Arbitration; Consolidated, Class Action, and Representative Action Waiver

Notice of Dispute and Required Informal Dispute Resolution Process

Agreement to Arbitration; Exceptions to Agreement to Arbitration

Exceptions to Agreement to Arbitration

This Section does not apply to the following types of claims or disputes, which you or we may bring in court in accordance with this Agreement:

Your payment obligations under this Agreement or our right to hold, net, offset, or pursue past due accounts through collections or other means;
Claims of infringement or other misuse of intellectual property rights;
Claims for violation of any applicable confidentiality provisions;
Claims for preliminary injunctive relief for any violations of this Agreement;
Claims to request enforcement or recognition of any award or order in any appropriate jurisdiction; and
Our right to suspend or terminate access to the Platform, the Services, or the Software.

Advertisers’ or Publishers’ Principal Place of Business	AppLovin Contracting Entity	Governing Law	Alternative Dispute Resolution Provider & Applicable Rules	Designated Venue
Advertisers: United States or its territories Publishers: Worldwide, except Singapore Individual Users of the Platform: Worldwide	AppLovin Corporation	California, as set forth above, without reference to its choice of law rules or any principle calling for application of the law of any other jurisdiction.	JAMS, administered by JAMS pursuant to (i) the Comprehensive Arbitration Rules & Procedures and (ii) the Mass Arbitration Procedures and Guidelines if seventy five or more demands for arbitration are filed that share common factual or legal issues and if counsel for the parties submitting those demands are the same or coordinated, except as modified by this Agreement to Arbitration	Venue for Arbitration: Santa Clara County, California for any arbitration proceedings, unless the parties agree to some other location. In addition, you and AppLovin Corporation agree to submit to the personal jurisdiction of any federal or state court in Santa Clara County, California in order to compel arbitration, to stay proceedings pending arbitration, or to confirm, modify, vacate, or enter judgment on any arbitral award.

For Advertisers whose principal place of business is outside of the United States, the specific details of this Agreement to Arbitration are as follows:

Advertisers’ Principal Place of Business	AppLovin Contracting Entity	Governing Law	Alternative Dispute Resolution Provider & Applicable Rules	Designated Venue
Worldwide in all non-U.S. Regions, including Asia-Pacific countries or territories, those in the EEA, and the UK	AppLovin (Singapore) Pte. Ltd. (except for the Data Processing Agreement incorporated into this Agreement, which you have entered into with AppLovin Corporation, as explained above)	California, as set forth above, without reference to its choice of law rules or any principle calling for application of the law of any other jurisdiction.	International Centre for Dispute Resolution (ICDR), administered by the ICDR pursuant to (1) the International Arbitration Rules and (2) any supplementary rules that apply to “mass arbitrations” if seventy-five or more demands for arbitration are filed that share common factual or legal issues and if counsel for the parties submitting those demands are the same or coordinated, except as modified by this Agreement to Arbitration	Venue of Arbitration: Singapore or another location as agreed by the Parties for any arbitration proceedings. In addition, you and AppLovin (Singapore) Pte. Ltd. agree to submit to the personal jurisdiction of the courts of Singapore in order to compel arbitration, to stay proceedings pending arbitration, or to confirm, modify, vacate, or enter judgment on any arbitral award.

For Publishers whose principal place of business is in Singapore, the specific details of this Agreement to Arbitration are as follows:

Publishers’ Principal Place of Business	AppLovin Contracting Entity	Governing Law	Alternative Dispute Resolution Provider & Applicable Rules	Designated Venue
Singapore	AppLovin (Singapore) Pte. Ltd. (except for the Data Processing Agreement incorporated into this Agreement, which you have entered into with AppLovin Corporation, as explained above)	California, as set forth above, without reference to its choice of law rules or any principle calling for application of the law of any other jurisdiction.	International Centre for Dispute Resolution (ICDR), administered by the ICDR pursuant to (1) the International Arbitration Rules and (2) any supplementary rules that apply to “mass arbitrations” if seventy-five or more demands for arbitration are filed that share common factual or legal issues and if counsel for the parties submitting those demands are the same or coordinated, except as modified by this Agreement to Arbitration	Venue of Arbitration: Singapore or another location as agreed by the Parties for any arbitration proceedings. In addition, you and AppLovin (Singapore) Pte. Ltd. agree to submit to the personal jurisdiction of the courts of Singapore in order to compel arbitration, to stay proceedings pending arbitration, or to confirm, modify, vacate, or enter judgment on any arbitral award.

Consolidated, Class Action, and Representative Action Waiver

Severability

15. Miscellaneous Provisions

Construction — For purposes of contract interpretation, the Parties acknowledge that the terms of this Agreement should not be strictly construed against either Party.

AppLovin Legal Information

Content

Effective: June 18, 2026

Introduction^*

Unless otherwise indicated by AppLovin, when you use the Services as an advertiser, media buyer, ad agency, demand-side platform, brand or merchant, another provider of Advertisements (including the associated products or services), or any other entity that bids on ad inventory or serves ads through the Services (individually, “you” or “your” and collectively, the “Demand Partners”), you must adhere to these AppLovin Policies for Demand Partners (the “Policies”). These Policies apply in addition to any other policies or agreements governing your access to or use of the Services, including the AppLovin Terms of Use Agreement.

AppLovin seeks to create a safe, fair, and transparent ecosystem for publishers to monetize their content and for advertisers to reach prospective customers with useful, relevant products and services. AppLovin also wants to ensure a safe and positive experience for end users. Maintaining trust in the ads ecosystem and preserving the reputation and credibility of AppLovin, the Services, and those that use the Services, require setting minimum standards for the delivery of ads through the Services, including restrictions on the content that may be served through the Services.

AppLovin may update these Policies at any time by posting the updated version on the AppLovin website. By continuing to use the Services, you agree to the updated Policies.

General Compliance Obligations

Your business practices, including your ads served through the Services, your products and services advertised through the Services, and data handling, must comply with and not cause AppLovin to violate any applicable laws, including data protection, consumer protection, commerce, advertising, and product laws, age-related restrictions, licensing/certification requirements, labeling and disclaimer requirements, advertising guidelines, and any similar regulatory requirements or self-regulatory guidance, regulatory advisories or warnings, intellectual property and license restrictions, any consents or disclosures required to integrate third-party technology with the Services, or any third-party contractual terms, licenses, policies, or guidelines. You agree to maintain documentation, as appropriate, demonstrating your compliance with these obligations, and to provide those documents promptly upon request by AppLovin.

Content Restrictions

The Content Restrictions applicable to your use of the Services fall into three categories:

You may not use the Services to deliver ads that contain any prohibited content.
You may be allowed to use the Services to deliver ads that contain restricted content, subject to certain limitations and requirements.
You may not use the services to deliver ads concerning products or services that are generally prohibited for minors under the age of 18.

AppLovin reserves the right to review and prohibit or restrict any content on a case-by-case basis and to update the content restrictions at any time.

a. Prohibited Content

Demand Partners may not use the Services to deliver ads containing (or directing end users to) any of the following prohibited content categories:

Illegal, illicit, dangerous, or unsafe products, activities, or services. More details here.
Sexually explicit or other adult content, including pornographic or highly suggestive content or images, explicit, obscured or implied sexual acts, or explicit or implied sexual language,
whether simulated or real. More details here.
Graphic or explicit violence, including assault/rape, injury to human beings or animals, or any acts or torture or terrorism. More details here.
Harassment, intimidation, bullying, excessive profanity, threats, or content that can be characterized as hate speech that advocates violence or discrimination against any group, organization, or individual, or otherwise promotes hateful behavior or ideologies. This includes groups, organizations, or individuals identified by their race or ethnic origin, religion, disability/medical condition, age, national origin, veteran status, sexual orientation, gender, gender identity, political association, or any other characteristic associated with systemic discrimination or marginalization. More details here.
Illegal drugs, drug paraphernalia, or substance abuse. More details here.
Tobacco and nicotine products.
Weapons and weapon accessories, including guns, gun accessories or ammunition, and explosives. More details here.
Content that violates or infringes upon any third-party intellectual property rights, including the sale or promotion of counterfeit products, file sharing, torrenting, or other infringing content, or content that violates or infringes any other third-party rights, including confidentiality obligations. More details here.
Defamatory or libelous content.
Content that makes misleading, deceptive, false, or unrealistic claims, unreliable or harmful claims, enables misleading or dishonest behavior, or includes deceptive or misleading ad designs or elements. This includes things like make-money-fast schemes, chain letters, or pyramid schemes, products or services that help users mislead others or gain unauthorized access to systems, devices, or property, and unacceptable and dishonest business practices. More details here.
Content that attempts to scam users, entices engagement under false or unclear pretenses, attempts to obtain personal information unlawfully or fraudulently, tricks users into sharing personal information, or otherwise uses unacceptable or dishonest practices. More details here.
False or misleading news.
Malicious or abusive programs, code, or content, including hosting, promoting, or facilitating the use or distribution of malware, spyware, adware, corrupted files, or other materials that could damage, render inoperable, interfere with, or gain unauthorized access to any computer, device, network, or any of the associated data or personal information, as well as any similar forms of digital or internet abuse.
Promotion of black-hat hacking, cracking, or warez.
Politics and Elections. More details here.
Legal or claim solicitations.
Personal information search services. This includes services that purport to allow users to search for other individuals and their personal information.
Coregistration offers.
Content that promotes digital assets that contain more ads than Publisher content, appears designed primarily to display ads, appears low quality, or would otherwise fail to meet the Minimum Content Requirements of the AppLovin Policies for Publishers.
Content that promotes launcher apps (or similar digital assets) that have the ability to customize default device home screens or launcher settings (or perform similar functions).
Content or material that offers traffic generation or promotes fraudulent traffic.
Other forms of shocking, disturbing, or offensive content, including but not limited to graphic depictions of bodily functions or fluids, or grotesque images, footage, or audio, or other potentially offensive, obscene, or sensitive events. More details here.

In addition, the landing page(s) for ads served through the Services may not direct end users to content that contains or may contain these prohibited content categories.

Please note that these Prohibited Content categories will change over time. You must continue to review the Demand Partner Policies and these Prohibited Content categories, including their associated Additional Guidelines.

b. Restricted Content

Demand Partners may be permitted, in AppLovin’s sole discretion, to use the Services to deliver ads containing any of the following restricted content categories, if the ads and associated products and services strictly adhere to any country- or region-specific laws, rules, or regulations (including any age-related restrictions, licensing/certification requirements, labeling and disclaimer requirements, advertising guidelines, self-regulatory requirements or recommendations, and any similar guidance or requirements), in each jurisdiction in which they intend to target ads, these Policies, and any other applicable AppLovin policies or agreements:

Alcohol or alcohol-related content. More details here.
Gambling apps or websites, including online or offline lotteries, casinos, sports betting, and social casino games, or real-money apps or websites. More details here.
CBD/Hemp Products. More details here.
Financial Services, investing, retirement planning, banking, or similar. More details here.
Health, wellness, and pharmaceutical products and services, including prescription drugs. More details here.
Cause-based advertising.

If your ad contains or may contain any of these restricted content categories, you must notify the AppLovin account team and obtain approval before attempting to serve the ad through the Services. Among the other requirements set forth above, Demand Partners must ensure that they have all necessary legal authority required under applicable laws to market, promote, and ship their products in each jurisdiction in which they intend to target ads for restricted content.

Please note that these Restricted Content categories will change over time. You must continue to review the Demand Partner Policies and these Restricted Content categories, including their associated Additional Guidelines.

c. Content Prohibited for Minors

In addition to the other content prohibitions and restrictions set forth above, you may not use the Services to deliver ads to children or deliver ads concerning products or services that are generally prohibited for minors under the age of 18.

General Requirements and Other Standards

Creative Ad Attributes and Technical Requirements. You must comply with any ad specifications, technical requirements, or other documentation provided by AppLovin, including by respecting the attributes within the “battr” field of the bid requests and by providing any information required by the ad specifications. In addition, as explained above, your ads must comply with all applicable laws, including labeling and disclaimer requirements, advertising guidelines, and similar requirements.
HTML Ads. Your HTML ads must comply with any documentation or specifications provided by AppLovin. Among other requirements, your HTML ads must be a single HTML file, and they may not include any external calls or requests.
AI-Generated Content. If your ad includes AI-generated content (e.g., images, audio, or video), you must include any disclosures or labels required under applicable laws, ensure appropriate authorization to use or incorporate that content, and ensure compliance with applicable laws. In addition, you must comply with any other requirements or documentation provided by AppLovin.
Evasive Ad Content or Circumventing Systems. You may not manipulate ad components to attempt to bypass detection or enforcement or engage in practices that attempt to circumvent or interfere with AppLovin’s systems and processes (including AppLovin’s ad review systems).
Safety or Security Risks. Your use of the Services may not interfere with the operation of the Services, the normal operation of an end user’s device, or otherwise create a safety or security risk to AppLovin, the Services, or those that use the Services, including any transmissions which may damage, interfere with, surreptitiously intercept, or expropriate any system, program, data, or personal information. Any Demand Partners deemed unsafe or a security risk by AppLovin or reputable third parties may be suspended without further notice in AppLovin’s sole discretion until any safety or security issues have been addressed to AppLovin’s satisfaction.
Open Measurement. AppLovin SDK version 5.14.0 and above includes the IAB Open Measurement SDK (“OM SDK”), which enables third-party ad measurement partners to collect signals regarding ad impressions and performance for industry-standard ad measurement. The OM SDK also facilitates features like brand safety and fraud detection.
You may only work with measurement partners that partner with the Open Measurement Working Group to conduct measurements for advertisers using the OM SDK. You must ensure an adequate legal basis for all personal data processing in connection with the OM SDK. If you use a third-party vendor for measurements using the OM SDK, AppLovin will not be engaged in personal data processing in connection with the OM SDK.
Better Ads Standards. AppLovin requires compliance with the Better Ads Standards. For more information about the types of disallowed ad experiences, please visit the Coalition for Better Ads.
Business Identity. Your website and landing page(s) must clearly identify the relevant legal entity, provide valid contact information, and include a terms of service that complies with all applicable laws.

General Privacy Requirements

When you access or use the Services, you are fully responsible for complying with all applicable laws and regulations concerning privacy and data protection and for ensuring that any third-party partners you engage in connection with the Services use data you provide or make available to them in compliance with such laws. The requirements listed below help to facilitate compliance, but legal requirements extend beyond these. You should solicit your own legal advice to determine how legal requirements apply to you.

Privacy Policy: You must have and abide by a privacy policy that complies with all applicable laws, including by accurately and transparently disclosing your data collection, usage, and sharing. You must require advertisers and customers to abide by your privacy policy, as well as these Policies and any other policies or agreements governing your access to or use of the Services. In addition, the privacy policy must be easily accessible from your website (and other locations), specifically list AppLovin as a third-party that collects data, describe how data is shared with and used by third parties like AppLovin, and include the following statement and link in your privacy policy. “For more information about AppLovin’s collection and use of your information visit: https://legal.applovin.com/privacy”
Notice and Consent: Publishers that use the Services must provide visible notice to end users and where necessary obtain a valid, specific, and informed consent from end users regarding the scope of collection, use, sharing, or other processing of data by AppLovin for advertising and related purposes (including for serving interest-based advertising and improving the Services, including our AI-powered technologies) prior to the collection, use, sharing, or other processing of such data by AppLovin, as described in AppLovin’s Privacy Policy. Your processing of personal data remains subject to any consent obtained by Publishers and, in all cases, may not extend beyond the purpose(s) authorized by the end user, absent appropriate legal grounds for such additional processing.
Cookie Banners: If you enable AppLovin’s pixel, cookies, script, or other integrations on your website, you must also implement a cookie banner (or comparable mechanism) that discloses that enablement, identifies AppLovin and the relevant technologies deployed on your website, collects and respects users’ consent choices concerning those technologies, and otherwise complies with applicable laws.
Honoring Privacy Choices and Opt-Out Rights: You must respect all end user- or device-based privacy choices or flags made known to you, including, for example, DNT = 1, other signals indicating a “sale” or “share” opt-out (or similar opt-out) under any privacy legislation (including the laws of the U.S. states that have enacted comprehensive consumer privacy laws, as well as similar consumer privacy laws that may be enacted in the future), other signals indicating an opt-out from interest-based advertising, or other flags related to laws of similar effect in any applicable jurisdiction or under any applicable app store policies, or flags indicating a change in any prior consent. In addition, you must provide end users with any opt-out rights required by applicable laws, including by posting appropriate links to exercise those rights. You agree to implement processes to pass these signals to AppLovin as required by applicable laws and the AppLovin Terms of Use Agreement.
Compliance with Privacy and Data Security Obligations: You must not collect or use any data received through the Services for purposes other than those set out in these Policies or in any other policies or agreements governing your access to or use of the Services. In addition, you must implement adequate technical, security, and organizational measures to protect any data from loss and misuse, as well as any unauthorized access, disclosure, alteration, and destruction. You must also provide a way for individuals to contact you with inquiries and requests regarding their personal data. If for any reason you cannot comply with any privacy obligation set out in these Policies or in any other policies or agreements governing your access to or use of the Services, you must (i) promptly inform AppLovin by contacting your AppLovin account team with the subject “Privacy: Demand Partner Non-Compliance,” (ii) take all necessary steps to remedy such non-compliance, and (iii) promptly cease use of any data received through the Services until you have remedied the non-compliance.

Prohibition on Sensitive Personal Data or Protected Health Information

Sensitive Personal Data: You may not use the Services to infer, collect, track, send, share, identify, or associate with any individual, household, or device any information concerning racial or ethnic origin, political opinions, religious or philosophical affiliation or beliefs, trade-union membership, health, sex life or sexual orientation, criminal convictions or alleged commission of an offense, genetic data, biometric data, government-issued identifiers, financial account information, account log-in credentials, the contents of user communications, precise geolocation information, or any other information that could be considered sensitive personal information under applicable laws. In addition, in any data that you may share with AppLovin, you may not include any such sensitive categories of data or pass or append custom parameters, events, or objects (if applicable) that could include sensitive personal data.
Protected Health Information: AppLovin does not knowingly collect protected health information as defined under applicable laws. You may not provide AppLovin with protected health information or use any aspect of the Services in connection with protected health information.

Prohibition on Using the Services in Connection with “Children” or Apps Exclusively Targeted to “Children“

You may not provide AppLovin with children data or cause that information to be provided via a third party. You may not initialize or use any AppLovin Software or technology in any way or otherwise use any aspect of the Services in connection with an end user who qualifies as a “child” under applicable laws. In addition, you acknowledge and agree that you will not use the Services in connection with any Advertisement exclusively designed for or exclusively directed to “children” (as defined and required by applicable laws), or for any end user or Advertisement that could implicate the Children’s Online Privacy Protection Act of 1998, 15 U.S.C. 6501, et seq. (“COPPA”), similar laws that govern the privacy of “children” in any applicable jurisdiction, and similar applicable app store (or other platform) policies.

Please note that jurisdictions, regulatory requirements, and other age-related restrictions define the term “child” differently and these. These definitions and age-related requirements more broadly may change over time. You shall be solely responsible for (1) determining whether an end user of your Advertisement qualifies as a “child” under the definitions and requirements of applicable laws; (2) taking the steps necessary to ensure that you do not initialize or use any AppLovin Software or technology in any way or otherwise use any aspect of the Services in connection with a “child” under applicable laws; and (3) ensuring that any Advertisements (or the associated products or services) comply with all age-related laws, regulatory requirements, and applicable app store (or other platform) policies, including COPPA, laws of similar effect in any applicable jurisdiction, and other laws that may be enacted in the future.

For example, certain U.S. states, including Texas, Utah, and Louisiana, have passed age-related laws that require app stores to verify users’ ages and provide age range information to the developers that interact with them. The app stores subsequently announced new features, including age range APIs, to help developers receive this age-related information and address these new requirements. To satisfy your obligations under this Section, you must (1) enable those or similar features if applicable to you and your end users; (2) determine whether any of your end users qualify as a “child” under applicable laws based on those features; and (3) take the steps necessary to ensure that you do not initialize or use any aspect of the Services in connection with any end user identified by them as a “child.”

AppLovin does not knowingly collect personal information from children or serve Advertisements to children. You may not provide AppLovin with personal information from children or use any aspect of the Services in connection with a “child” under applicable laws.

Miscellaneous

You may not use the Services in a manner that abuses, exploits, undermines, or otherwise disrupts the Services.

All pricing information, including bidding-related information or any information that would allow a third party to ascertain revenue share, constitutes AppLovin Confidential Information. You may not disclose pricing information, except as expressly permitted by AppLovin in writing.

The Services allow for transactions in real time, and bids and offers compete simultaneously against multiple other bids and offers.

AppLovin makes no guarantee regarding the frequency and access to ad inventory, the level of impressions of ads, and/or the timing of delivery of such impressions.

Enforcement

Any actual or suspected violation of these Policies (or any agreement governing your access to or use of the Services, including the AppLovin Terms of Use Agreement) may result, in AppLovin’s sole discretion, in AppLovin blocking or limiting your ads or content from being served through the Services, the suspension or termination of your account or access to the Services, and/or the imposition of limits on your account or access to the Services, including limits on your ability to bid on or serve ads through the Services.

How to Contact Us

Please contact [email protected] with any questions regarding these Policies.

^*Capitalized terms have the meanings ascribed to them in the AppLovin Terms of Use Agreement, unless otherwise indicated.

U.S. Multistate Privacy Notice Revision – July 22, 2026

Collection, Use, and Disclosure of Personal Information

Selling or Sharing of Personal Information

Data Retention

Your Privacy Rights

How to Exercise Your Privacy Rights

Right to Appeal

Children’s Privacy

Appointment of an Authorized Agent

Privacy Requests Transparency Report

Updates or Amendments to this Notice

How to Contact Us

Privacy Policy Revision – July 21, 2026

Our Advertising Services

General Information Collection and Use

How We Collect Your Information

How We Use Your Information

Information Sharing

Manage Your Privacy Choices

Children’s Privacy

Data Security and Retention

Our Website

Cookies and Other Similar Technology

Marketing Emails and Text Messages

Additional Information Collection for Business Contacts and Account Owners

How We Use Your Information

Information Sharing

Links to Other Websites

Children

Data Security and Retention

Additional Provisions for EU/UK/Swiss Individuals

Data Privacy Framework

Lawful Basis for Processing

Your Rights

U.S. Multistate Privacy Notice

Policy Changes

Contact Us

Restricted Content: Financial Services Revision – July 14, 2026

Terms of Use Agreement Revision – July 14, 2026

1. The Services; Changes to the Services or this Agreement

2. Your Use of the Platform and the Services

3. Our Retained Proprietary Rights; Restrictions on Your Use

4. Data Privacy and Data Sharing

5. Prohibition on Using the Services in Connection with “Children” or Apps Exclusively Targeted to “Children“

6. Fees and Payments

7. Confidentiality Obligations

8. Report Advertisements, Properties, or Content; Trademark & DMCA Policy

9. Warranty Disclaimers and Limitation of Our Liability

10. Your Indemnification of Us

11. Ending Your Relationship with the Services (and vice versa)

12. Your Representations and Warranties to AppLovin

13. Governing Law and Venue for Legal Disputes Not Subject to Arbitration

14. Informal Dispute Resolution Process; Agreement to Arbitration; Consolidated, Class Action, and Representative Action Waiver

15. Miscellaneous Provisions

U.S. Multistate Privacy Notice Revision – June 29, 2026

Collection, Use, and Disclosure of Personal Information

Selling or Sharing of Personal Information

Data Retention

Your Privacy Rights

How to Exercise Your Privacy Rights

Right to Appeal

Children’s Privacy

Appointment of an Authorized Agent

Privacy Requests Transparency Report

Updates or Amendments to this Notice

How to Contact Us

U.S. Multistate Privacy Notice Revision – June 18, 2026

Collection, Use, and Disclosure of Personal Information

Selling or Sharing of Personal Information

Data Retention

Your Privacy Rights

How to Exercise Your Privacy Rights

Right to Appeal

Children’s Privacy

Appointment of an Authorized Agent

Data Access and Deletion Transparency Report

Updates or Amendments to this Notice

How to Contact Us

AppLovin Policies for Publishers Revision – June 18, 2026

Introduction*

Introduction^*

Introduction^*