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Restricted Content: Health, Wellness, and Pharmaceutical Products Revision – February 27, 2026

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Additional Guidelines Specific to Health, Wellness, and Pharmaceutical Products
As explained in the Demand Partner Policies, Demand Partners may be permitted to deliver ads containing restricted content, such as health, wellness, and pharmaceuticals products, if the ads and associated products and services strictly adhere to any country- or region-specific laws, rules, or regulations (including any age-related restrictions, licensing/certification requirements, labeling and disclaimer requirements, advertising guidelines, self-regulatory requirements or recommendations, and any similar guidance or requirements), the Demand Partner Policies, and any other applicable AppLovin policies or agreements, and you obtain express approval from the AppLovin Team.

Please note that we do not support various health, wellness, and pharmaceutical products (and ads and their landing pages may not promote or attempt to promote them through the Services), including those in the following categories:

  • Drugs for chronic or life-threatening diseases
  • Drugs for eating disorders
  • Drugs for erectile dysfunction, sexually transmitted diseases, or sexual health
  • Pregnancy & emergency contraception
  • Fertility tracking, monitoring, & reproductive health services
  • Hospitals or specific healthcare facilities
  • Mental health & counseling services
  • Prescription pain-management drugs
  • Substance abuse and addiction
  • Surgical procedures or services
  • Child-related health services

Demand Partners seeking to deliver ads for other health, wellness, and pharmaceuticals products or similar content through the Services must also ensure their products and ads meet the following minimum criteria:

  • Advertisers must ensure that they have all necessary authorizations and licenses required under applicable laws (and produce them on request) to market, promote, and ship their products in each jurisdiction in which they intend to target ads.
  • Ads for products approved by the U.S. FDA or other comparable regulators (certain food and drug products) must include any approved labels and applicable warnings or disclaimers (e.g., an instruction to consult a licensed health professional or obtain a valid prescription).
  • Ads for products approved by the U.S. FDA or other comparable regulators (certain food and drug products) must include all appropriate disclaimers (e.g., a disclaimer to consult a licensed health professional and/or obtain a valid prescription prior to purchase).
  • Ads for products approved by the U.S. FDA or other comparable regulators (certain food and drug products) may only promote the product for approved uses and purposes, not off-label or unapproved uses.
  • Advertisers for online pharmacies, telemedicine, certain medical devices, and similar services must be certified by recognized third-party authorities (e.g., LegitScript) before serving ads and provide proof of certification on request.
  • Ads for products not subject to U.S. FDA or comparable regulatory approval, such vitamins, minerals, herbs, other dietary supplements, cosmetics, perfumes, shampoos, body cleansers, shaving creams, etc., may not make medical claims, claims that could be interpreted as medical (e.g., “this herbal supplement treats a medical condition”), or suggest or imply that they have any associated certifications or industry ratings. 
  • Ads for products not subject to U.S. FDA or comparable regulatory approval may not state or imply that they are as effective as products approved by the U.S. FDA or other comparable regulators,  or that they are “safe” or effective for use in preventing, curing, or treating a particular disease or ailment.  As such, ads for products not subject to U.S. FDA or comparable regulator approval may not use words like “prevent,” “cure,” “treat,” or similar language that might suggest the products prevent, cure, or treat a particular disease or ailment.
  • Ads and/or the landing pages for products not subject to FDA or comparable regulatory approval must include an appropriate FDA-related or comparable regulatory disclaimer tailored to the applicable jurisdiction, such as: “These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure, or prevent any disease.”
  • Advertisers must ensure that ads do not claim or promote unrealistic weight loss, consistent with applicable laws in each jurisdiction in which they intend to target ads.
  • Ads must include any other labels or disclaimers required under applicable laws (e.g., country-, state-, or local-specific warning language).
  • Advertisers must ensure that the landing pages for the products include any applicable labels, warnings, or markings required under applicable laws in each jurisdiction in which they intend to target ads. 
  • Ads may not promote products that have been subject to any government or regulatory action, warning, or advisory, including opinions from state attorneys general or similar authorities.
  • Ads may not promote speculative or experimental medical treatments.
  • Consistent with applicable laws, ads may not glamorize, glorify, or otherwise exaggerate the benefits of the products.
  • Advertisers may not target individuals under the age of 18.
  • Advertisers must ensure that their ads only target markets where the product or services can be lawfully advertised, distributed, and shipped consistent with applicable laws.
    • Ads for prescription drug products may only target the following markets (which may change over time and advertisers must independently confirm):
      • Canada
      • New Zealand
      • United States
  • Ads cannot request the input of any personally identifiable information or health information. As outlined in the Policies for Demand Partners, advertisers also may not provide or use the Services to collect, share, process, or infer any sensitive personal data or protected health information.
  • Advertisers must ensure that ads do not assert or imply knowledge of a user’s personal health status or medical conditions.  This includes the use of second-person language (e.g., “you” or “your”).
  • Advertisers must ensure that ads do not attempt to exploit insecurities, contain distasteful messaging, or promote or reinforce negative or unhealthy body images.
  • Advertisers must ensure that ads do not encourage unhealthy lifestyles or promote unhealthy relationships with food (e.g., “starve yourself to look great in that bathing suit”).
  • Ads may not feature “Before and After” imagery that portrays unlikely or extreme results or user visuals that focus on specific body parts or “problem areas” in a way that may evoke negative self-perception or disgust (e.g., zoomed-in shots of skin conditions or surgical procedures).
  • Consistent with applicable laws, advertisers must ensure that statements or claims in ads have appropriate support.
  • The landing page(s) for ads served through the Services may not direct end users to content that does not comply with these guidelines and the Demand Partner Policies or that contains or may contain prohibited content.
AppLovin Legal Information
All Terms & Policies

AppLovin 发行商政策 Revision – February 2, 2026

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简介*

当您使用服务，包括 AppLovin 软件开发套件（“SDK”），应用变成介面、像素、文件、工具和组件、库、脚本、目标代码、示范源代码和类似 AppLovin（在 EULA 后续的定义中，统称为 “软件”）提供的开发者材料时，作为发行商（“您”或“你们”），您必须遵守这些 AppLovin 发行商政策（即“政策”）。  这些政策适用于管理您使用服务时的任何其他政策或协议，包括 AppLovin使用协议条款。

AppLovin 致力于为出版商创造一个安全、公平和透明的生态系统，将其内容货币化，并为广告商提供有用、相关的产品和服务，以吸引潜在客户。  要维持对广告生态系统的信任，并维护 AppLovin、服务以及使用 AppLoven 服务的公司的声誉和可信度，就需要为使用服务的发行商制定最低标准。 

AppLovin 可能随时更新这些政策，并将在 AppLovin 网站中发布更新后的版本。  如果更新包括重大变更，则 AppLovin 将通过电子邮件发送通知。  在此后继续使用服务，即表示您同意更新版政策。

一般合规性义务

您的业务实践，以及数据处理必须遵守且不会导致 AppLovins 违反任何适用法律，包括数据保护、消费者保护、商务、广告、产品法、年龄限制、监管要求或自律指导、知识产权和许可限制，将第三方技术与 AppLovin 服务整合所需的任何同意或披露，和/或任何第三方合同条款、许可、政策或指南。

内容限制

适用于您使用服务的内容限制共分三个类别：

  1. 使用服务的最低内容要求。
  2. 包含禁止内容的内容将被否决或移除，且不得用于盈利。
  3. 包含限制内容的内容可能被允许用于盈利，其具体取决于内容所在的地方管辖区。

AppLovin 保留根据具体情况审查和禁止或限制所有内容的权利。

a.最低内容要求

为了使用服务，则您的财产必须包含实质性的原创内容，并展示出用户参与的迹象。

AppLovin 不适用于任何下列财产：

  • 主要包括来自其他人的链接或内容，没有额外的评论、策划或以其他方式为内容增加价值
  • 所包含广告多余发行方内容，或明显在设计上主要用于显示广告；
  • 几乎或完全没有用户参与的证明；及/或
  • 仍在搭建中。

b.禁止内容

发行方不得使用服务通过任何下列禁止内容盈利：

  • 不合法或非法产品、活动或服务。
  • 性明示或其他成人内容，包括色情或高度暗示性内容或图像、明示、模糊或暗示性行为，或明示或暗示的性语言。
  • 图形或明示的暴力，包括袭击/强奸、伤害人或动物，或任何行为、酷刑或恐怖主义。
  • 骚扰、恐吓、欺凌、过分亵渎、威胁或可被描述为煽动暴力或歧视任何团体、组织或个人的仇恨言论的内容。  这包括根据种族或族裔血统、宗教、残疾/医疗状况、年龄、民族血统、退伍军人身份、性取向、性别、性别认同、政治关联或与系统性歧视或边缘化相关的任何其他特征明确的群体、组织或个人。
  • 非法药物、毒品用具或药物滥用。
  • 武器和武器配件，包括枪支、枪支配件或弹药和爆炸物。
  • 违反或侵犯任何第三方知识产权的内容，包括销售或推广假冒产品或文件共享、转载或其他侵权内容，或侵犯任何其他第三方权利（包括保密义务）的内容。
  • 造谣或诽谤内容。
  • 具有误导性、欺骗性或不切实际的主张，不可靠或有害主张，或导致不诚信行为的内容。 这包括非法集资、连锁信或非法传销，或帮助用户误导他人或未经授权访问系统、设备或财产的产品或服务。
  • 以虚假或不明确的借口引诱参与、试图非法或欺诈获取个人信息或诱骗用户共享个人信息的内容。
  • 错误或误导性新闻。
  • 互联网滥用，包括使用或传播病毒或间谍软件/恶意软件、损坏的文件或其他可能损坏、无法操作或未经授权访问任何计算机、设备、网络或任何相关数据或个人信息的材料。
  • 宣扬黑客入侵、破解或盗版。
  • 大量未经授权的用户生成内容。 这包括应用不含控制用户生成内容的方法、报告或删除任何不当行为的方法和/或删除或阻止用户的能力的应用程序。
  • 提供流量生成或宣传虚假流量的内容或材料。
  • 其他形式的令人震惊或不安的内容，包括但不限于身体功能的图形描述，或怪诞的图像、镜头或音频。

c.限制内容

如果发行商严格遵守任何法律、规则或法规（包括任何与年龄相关的限制、授权/认证要求、贴标和声明要求、广告规范和任何类似要求）、这些政策以及任何其他适用的 AppLovin 政策或协议，则 AppLovin 可自行决定允许其使用服务利用以下任何受限内容盈利：

  • 酒类；
  • 博彩应用或网站，包括网上和线下乐透、赌场和体育博彩；
  • 政治内容；
  • 烟草；
  • 金融服务、投资、退休计划、或类似内容；
  • 卫生和医药产品和服务，包括处方药物；及/或
  • 公益广告。

如果您的财产包含或可能包含任何这些受限内容类别，或收集或可能从最终用户处收集有关任何这些受限内容类别的信息，则您必须通知 AppLovin 帐户团队。

技术要求和其他标准

  • 集成/广告空间设置。您必须按照 AppLovin 技术集成文档中所述内容正确集成 AppLovin SDK 和任何其他软件，请参阅https://dash.applovin.com/documentation/mediation，以及 AppLovin 提供的相关材料。
  • 财产所有权。 您必须拥有显示广告的财产，或者与展示广告的财产所有者有直接的合同关系，得到展示广告的授权。
  • Better Ads 标准。 您的财产必须符合Better Ads 标准。 有关不允许出现的广告体验类型的更多信息，请访问Better Ads 联盟。
  • 欺诈或误导性元素。 您的财产中严禁包含欺诈或误导性的内容、体验或行为。 这包括无需用户操作即可重定向到不受欢迎的内容、跳转至广告或登录页的导航链接、通常不可单击的区域（单击时跳转至广告或登陆页）、虚假消息（单击时跳转至广告或登录页面）、社会工程、浏览器历史记录或设置操纵、虚假错误消息或系统标志、恶意软件或不受欢迎的软件或下载，请求的权限超过移动财产正常运行所需的权限，或试图诱骗用户进行交互、参与或分享其他个人信息的任何其他元素。
  • 可见性。 为了确保展示或点击的真实性，广告必须清晰可见的（即，不隐藏或不可见、页面外、堆叠或填充），并在内容中的位置合理。 AppLovin 可自行决定将不可见或无法正常看到的广告视为无效活动。 如需更多信息，请访问 AppLovin 的使用协议条款。
  • 以调解为目的的最终竞价/重定向库存的限制。  当您根据特定展示，以调解为目的使用服务时，服务将作为该展示的最终竞价。 因此，一旦您通过服务提出广告请求进行调解，您将无法通过任何其他竞价或系统重定向与该广告申请相关的展示，该竞价或系统将根据实际或预估定价信息分配广告申请。
  • VPN 应用 / VPN 连接。 您可能无法将服务用于与提供虚拟私人网络、代理服务器或类似产品或服务的应用。 
  • 受众/真实性。  广告的展示和点击必须为合法人类终端用户的活动结果。  您不得人为夸大展示、点击或请求，也不得通过弹出窗口、背投广告、强制跳转或类似方式来获取流量。  AppLovin 严禁无效展示、点击或请求、无效流量或任何其他形式的无效活动，以及任何诱因、设计或鼓励，包括您或任何第三方使用“机器人”或“蜘蛛”。  AppLovin 可以自行决定什么构成有效展示、点击和请求、有效流量和有效活动。 请注意，如果您实际或涉嫌违反这些政策或 AppLovin 的使用协议条款，则支付给您的款项可能会被扣留或调整。
  • 安全或保障风险。 您不得使用任何内容、应用或活动干扰 AppLovin 服务的运行、终端用户设备的正常操作，也不得对 AppLovin、AppLovin 服务或使用 AppLovin 服务的人造成安全或保障风险，包括任何可能损坏、干扰、暗中拦截或没收任何系统、程序、数据的传输，或个人信息。 AppLovin 有权自行决定暂停使用被 AppLovin 或著名第三方视为不安全或存在安全风险的财产，直至所有安全或保障问题得到 AppLovin 满意的解决，恕不另行通知。
  • 透明性。  任何通过 AppLovin SDK 或其他软件发生的请求必须包含库存的所有必要信息和特征，实际流量源必须与披露的流量源匹配。  任何请求中还必须包括所有适用的禁止跟踪、限制广告跟踪、COPPA（定义如下）标志、其他与年龄相关的标志，或与任何相应司法辖区内具有类似效力的法律或政策相关的标志，或其他同意标志。

第三方 SDK 或其他软件集成

当您通过服务将第三方 SDK、API、像素、连接，或类似软件集成到您的财产中进行调解时，您将与第三方的 SDK 提供商建立直接关系，并遵守面向该集成、连接或软件的所有协议条款。  AppLovin 无法控制或负责您与第三方提供商之间的任何数据处理，或您选择的任何第三方集成、连接或软件的任何其他方面。 您和第三方提供商必须确保遵守所有适用的法律法规，包括有关隐私和数据保护的法律法规，以及对任何最终用户或基于设备的隐私选择或标记的收集、传输和相应处理。

一般隐私要求 

您必须遵守所有涉及隐私和数据保护的相关法律和规范。 

  • 隐私政策：您必须拥有并遵守每个移动财产的隐私政策，并明确披露对任何数据的收集、使用和传输。隐私政策还必须披露出于广告目的收集、处理和共享个人数据（包括基于兴趣的广告），包括 AppLovin 在内的第三方，作为开放测量工作组的一部分收集和处理个人数据，以执行广告测量和其他服务的第三方测量合作伙伴。为了遵守关于 AppLovin 使用数据的披露义务，您可以选择在隐私政策中突出显示以下语言：“我们与 AppLovin 合作在我们的移动应用和其他设备及/或平台上提供广告服务。”如需了解有关 AppLovin 收集和使用您信息的更多详情，请访问：/”。
  • 通知和同意书：您必须向最终用户提供视觉通知，并在必要时获得最终用户关于 AppLovin 出于广告和相关目的（包括基于兴趣的广告）收集、使用、共享或其他处理数据范围的有效、具体和知情同意书。

    您必须正确集成 AppLovin SDK 和任何其他软件，并正确收集同意书，并通过同意标志值，以便向欧盟、欧洲自由贸易联盟国家、英国、加利福尼亚州和法律要求的其他地点的最终用户提供基于兴趣的广告。

    AppLovin 可能会允许您访问通过 AppLovin SDK 及任何其他软件提供的展示级别数据（“展示级别报告”）。如果您收到了展示级别报告，您必须获得最终用户的合法充分同意，然后才能将任何展示级别报告数据与个人数据合并、混合、关联或合并，或者同意或允许第三方进行合并、混合、相关、关联，或以超出该用户同意授权目的的任何方式，将展示层级报告数据与个人数据合并。
  • 设置与年龄相关的标志：根据任何适用法律或应用商店政策要求，您必须通过 AppLovin SDK 和任何其他软件为终端客户设定相应的年龄相关标志值。 正如下文的解释，AppLovin 不会有意收集儿童的个人信息或向儿童投放广告。
  • 尊重隐私选择：您必须尊重所有终端用户 – 或基于设备的隐私选择，包括限制广告跟踪或年龄限制。
  • 美国各州隐私选择：您须负责遵守已制定完善消费者隐私权法的美国各州法律，包括《加利福尼亚州消费者隐私法》、《科罗拉多州隐私法》、《康涅狄格州数据隐私法》、《弗吉尼亚州消费者数据保护法》、《犹他州消费者隐私法》，及其各自相关规定，以及可能在未来制定的类似消费者隐私法（统称为 “美国各州数据保护法”）。  如果您使用服务的方式会造成 AppLovin 从美国各州数据保护法所管辖的居民处收集个人信息，则除其他要求外，您必须提供美国各州数据保护法所要求的所有通知、披露和权利，包括发布链接，与美国各州居民沟通，告知他们可以选择不出售或共享个人信息，限制敏感个人信息的使用，或行使其他权利。  此外，您必须通过 AppLovin SDK 和任何其他软件，设置“不得出售”标志值（或类似标志，及其他相应或所需标志）。 

敏感个人信息禁令

  • 人口统计学/兴趣目标：如 AppLovin 文档中所述，您只能在为此类数据指定的字段中发送人口统计学或基于兴趣的目标数据，网址为 https://dash.applovin.com。在任何旨在用于场景定位（即基于应用场景寻找目标）的字段中，您不得包含任何个人数据，包括人口统计学或基于兴趣的目标数据。
  • 敏感个人数据：您不得在与 AppLovin 共享的数据中包含有关个人种族或民族血统、政治观点、宗教或哲学信仰、工会会员资格、健康、性生活或性取向、刑事定罪或涉嫌犯罪、遗传数据、生物特征数据、政府颁发的识别码、财务帐户信息、帐户登录凭证、用户通信内容、准确的地理位置信息或相应法律下可能被视为敏感个人信息的任何其他信息。  您不得将服务的任何特性或功能用于发送、收集、分享、跟踪、推断或识别任何敏感类别的数据。

禁止向儿童和专为儿童设计或专门针对儿童的应用程序发布广告和提供个人信息 

在您拥有最终用户的任何司法管辖区中，您必须遵守有关收集和使用儿童个人信息的所有适用法律和政策。  这包括《儿童在线隐私保护法》（“COPPA”），或任何在收集和使用儿童“个人信息“”（由 COPPA 或其他适用法律定义）时，适用司法管辖区的类似法律，以及任何适用应用商店政策。 

AppLovin 不会有意收集儿童的个人信息或向儿童投放广告。  您不得向 AppLovin 提供儿童的个人信息，将服务用于向儿童投放广告，或将服务直接用于专为儿童设计的任何财产或广告。  请注意，在欧盟和各其他地区，适用法律通常会把 18 岁以下的人群定义为儿童。在英国、加利福尼亚州和各其他地区，适用法律通常会把 16 岁以下的人群定义为儿童。  根据适用法律定义，您不得使用服务行儿童提供基于兴趣的广告。 

如果您的发行商网络中的任何财产是专为或直接面向儿童设计的，或有意传递儿童的个人信息，则您违反了这些政策和 AppLovin 的 使用协议条款 ，您的帐户可能会被立即终止。 

其他

您不得滥用、利用、损害服务，或以其他方式破坏服务。 

所有定价信息，包括收入份额或任何允许第三方确定收入份额的信息，均属于 AppLovin 机密信息。除非经 AppLovin 书面许可，否则您不得披露价格信息。

最高出价并不总能赢得拍卖，例如当买家、卖家或 AppLovin 规定了竞价条款的要求，或规定了关于谁可以购买存货的除外条款时。服务允许实时交易，且竞价和出价可能会同时与多个其他竞价和出价竞争。

AppLovin 不保证广告库存的频率和访问权限、广告的展示级别和/或此类展示的交付时间，或任何据此支付款项的金额。

强制执行

任何实际或涉嫌违反这些政策的行为（或管理您使用服务的任何协议，包括AppLovin使用协议条款）均可能导致 AppLovin 自行决定阻止或限制针对您的财产发布广告，暂停或终止您的帐户或访问服务，对您的帐户或访问服务施加限制，和/或暂停、扣留或终止可能尚欠您的任何款项 

如何联系我们

如果就这些政策有任何问题，请联系[email protected]。 

*除非另有说明，否则大写条款为 AppLovin使用协议条款中规定的含义。

AppLovin Legal Information
All Terms & Policies

AppLovin Corporation Global Applicant Privacy Notice Revision – January 8, 2026

Content

Certain jurisdictions require that we provide you this notice about the collection and use of your personal information. We encourage you to read it carefully.

Effective Date: January 8, 2026

1. Introduction

This notice (“Notice”) describes how AppLovin Corporation (“Company”, “AppLovin”, “we”, “us” and “our”) collects, uses, shares, and otherwise processes personal information about applicants who apply for a job with AppLovin or join our Talent Community to be considered for future jobs that become available.

This Notice does not create or form part of any employment contract.

2. Information we collect about applicants

2.1.  Categories of personal information

The categories of personal information we may collect and process before, during and after your employment include:

  • Contact information, such as your work and home address, telephone number, email address and social media handles; 
  • Information from job application materials or recruiters, such as your job application, resume or CV, cover letter, writing samples, references, work history, whether you are subject to prior employer obligations, and information that referrers provide about you;
  • Professional qualifications, such as licenses, permits, memberships, and certifications;
  • Information from the application process, such as any phone-screens, interviews, recordings and related transcripts (where interviews are recorded), evaluations and outcomes of recruiting exercises;
  • Immigration or visa status and other information that would allow us to verify your employment eligibility;
  • Biographical information, such as name, gender, date of birth, professional history, references, language proficiencies, education details, and information you make publicly available through job search or career networking sites;
  • Job preferences, such as desired position and compensation, location preferences and willingness to relocate;
  • Employment history;
  • Background check information, such as information necessary to complete background, credit, drug/alcohol and/or other checks when permitted by law, and information received during these checks; and
  • Other information you provide to us.

In some circumstances and consistent with applicable law, we may collect or allow you to provide voluntarily certain “Equal Opportunity information” or “sensitive personal information” due to legal requirements, for other legitimate recruitment purposes, or for reporting purposes, including:

  • Social Security Number, driver’s license number, or state identification card;
  • Racial or ethnic origin;
  • Veteran status;      
  • Preferred pronouns; 
  • Criminal history data; and
  • Information needed to understand and assess accommodation requests regarding potential disabilities or other health conditions.     

References in this Notice to “personal information” include “sensitive personal information”. Providing personal information to us is voluntary. However, if you do not provide sufficient information, we may be unable to consider your application or, if you are hired, your subsequent promotion, transfer or relocation.

In certain cases we may ask you for additional information for purposes of complying with applicable laws. We will do so only where permitted by applicable law.

2.2.  Sources of personal information

We collect personal information from you when you apply for a job and throughout the job application or recruitment process. We may also collect your personal information from other sources and combine it with the personal information you provide us. For example, we may collect your personal information from:

  • Job board websites you may use to apply for a job with us;
  • Prior employers that provide us with employment references;
  • Professional references that you authorize us to contact;
  • Pre-employment screening services, such as background check providers (where permitted by law);
  • Employment agencies and recruiters;
  • Your educational institutions;
  • Your public social media profile or other publicly-available sources;
  • Online activity information that we and our service providers collect using server logs, “cookies” and similar technologies on the Careers Site. Please see https://legal.applovin.com/privacy and AppLovin’s website cookie banner for more information; and
  • Other Company personnel.

3. How we use personal information about applicants

3.1.  Purposes for which we use personal information

We may use the categories of personal information above for the following purposes:

  • Recruitment management. Managing recruitment generally, such as:
    • operating the careers website we maintain at https://legal.applovin.com/jobs or any other site to which this Notice is posted (“Careers Site”);
    • recruiting, interviewing and evaluating job applicants;
    • conducting background checks and other pre-employment screening (where permitted by law);
    • analyzing and improving our application and recruitment processes;
    • accommodating disabilities or health conditions;
    • communicating with you regarding your candidacy, opportunities with the Company or about the Careers Site and any changes to applicable terms or policies; and
    • other business operations.
  • Compliance, safety and fraud prevention, such as:
    • complying with or monitoring compliance with legal and other requirements, such as reporting and equal opportunities monitoring requirements, where applicable;
    • complying with internal policies and procedures;
    • complying with lawful requests and legal process, such as to respond to subpoenas or requests from government authorities;
    • protecting our, your or others’ rights, safety and property;
    • investigating and deterring against fraudulent, harmful, unauthorized, unethical or illegal activity, or conduct in violation of our policies or procedures; and
    • sharing information with government authorities, law enforcement, courts or private parties where we have a good-faith belief it is necessary for the foregoing purposes.
  • Analytics. Creating anonymous, aggregated or de-identified data that we use and share to analyze our application and recruitment activities, business and for other lawful business purposes.
3.2.  Lawful basis for processing your personal information

If applicable law requires a lawful basis for processing, our lawful basis for collecting and using the personal information described in this Notice will depend on the type of personal information concerned and the specific context in which we collect or use it. Depending on the jurisdiction in which you live, there may be other applicable lawful bases for processing your personal information that are not listed here.

We normally collect or use personal information from you or others where the processing is in our legitimate interests and not overridden by your data protection interests or fundamental rights and freedoms (e.g., to communicate with you, to evaluate your application, to manage our recruitment processes efficiently and fairly), or where applicable, where we have obtained your consent to process for a specific purpose. In certain situations, we may have a legal obligation to collect or retain personal information (e.g., to comply with applicable employment and works council laws and regulations) or need the personal information to protect your vital interests or those of another person. 

When we process sensitive personal information about you, we will make sure that one or more of the lawful bases for processing sensitive personal information, as referenced above, applies. If you have questions about or need further information concerning the lawful bases on which we collect, use, store, or otherwise process your personal information, please contact us at [email protected].

3.3.  Sharing personal information

We may share your personal information with other parties as necessary for the purposes described above. For example, we may share your personal information with:

  • Affiliates. Our corporate parent, subsidiaries, and other affiliates under the control of our corporate parent, for purposes consistent with this Notice or to operate shared infrastructure, systems and technology.
  • Company service providers. Companies that provide us with services that help us manage the recruiting process and operate our business, such as job boards, recruiters, interviewing and testing, pre-employment screening, interview travel booking and expense reimbursement (where applicable), relocation (where applicable), and recruitment analytics.
  • Government authorities, law enforcement and others. Government authorities, law enforcement, courts, and others as described in the compliance, safety and fraud prevention section above.
  • Business transfers. Parties to transactions and potential transactions whereby we sell, transfer or otherwise share some or all of our business or assets, including your personal information, such as a corporate divestiture, merger, consolidation, acquisition, reorganization or sale of assets, or in the event of bankruptcy or dissolution.
  • Professional advisors. Lawyers, immigration advisors, and other outside professional advisors.

AppLovin does not “sell” to third parties, or “share” with third parties for targeted advertising purposes, the personal information that it collects or processes as part of the recruitment process, nor have we done so in the preceding 12 months (including as those terms are defined under the California Consumer Privacy Act).

3.4.  International transfers of personal information

AppLovin is headquartered in California, and in most cases, we need to securely transfer and store your personal information to the United States. 

AppLovin complies with the EU-U.S. Data Privacy Framework (EU-U.S. DPF) as set forth by the U.S. Department of Commerce. We are committed to subjecting all personal data received from the European Union (EU) to the Data Privacy Framework and to the Framework’s applicable Principles. If there is any conflict between the terms of this Policy and the EU-U.S. DPF Principles, the Principles shall govern. AppLovin has further committed to comply and cooperate with the advice of the panel established by the EU data protection authorities (DPAs) with regard to unresolved Data Privacy Framework complaints concerning human resources data received in reliance on the EU-U.S. DPF in the context of the employment relationship. 

To learn more about the Data Privacy Framework, and to view our certification, visit the U.S. Department of Commerce’s Data Privacy Framework site at https://www.dataprivacyframework.gov/. In compliance with the Data Privacy Framework Principles, AppLovin commits to resolve complaints about our collection or use of your personal data. European Union individuals with inquiries or complaints regarding our Data Privacy Framework policies should first contact us at [email protected]. 

Please note that you also have the right to lodge a complaint with a supervisory authority about AppLovin’s processing of your personal data. For complaints regarding DPF compliance not resolved by any of the other DPF mechanisms, you have the possibility, under certain conditions, to invoke binding arbitration. Further information can be found on the official DPF website. With respect to personal data received or transferred in compliance with the Data Privacy Framework, AppLovin is subject to the regulatory enforcement powers of the U.S. Federal Trade Commission. In certain situations, AppLovin may be required to disclose personal data in response to lawful requests by public authorities, including to meet national security or law enforcement requirements.

4. AI and automation in recruitment

To support an efficient and fair hiring process, we may use AI-driven tools that help identify or match applications to open roles and assist with interview note-taking and scorecards. Interviews are typically recorded to facilitate this documentation, and recordings may be transcribed as part of the process. All processing is overseen by our recruitment team, and hiring decisions are always made by human reviewers. If you prefer not to have your interview recorded, please let us know, and we will arrange an interview without recording.

5. Your obligations

Among other obligations, including without limitation the obligation to provide complete and accurate information in recruiting documents and processes, it is your responsibility to ensure that information you submit does not violate any third party’s rights. You should keep your personal information on file with the Company up to date and inform us of any significant changes to it.

6. Your Privacy Rights 

Under applicable law, you may have the following rights regarding personal information that we collect about you in relation to your candidacy with AppLovin:

  • You have the right to request that we disclose to you the personal information we collect, use, or disclose, and information about our data practices;
  • You have the right to access the personal information we collect, use, or disclose about you; 
  • You have a right to request that we correct inaccurate personal information maintained about you; 
  • In certain situations, you can ask that we erase your personal information, object to or restrict the use of your personal information, or export your personal information to another controller; and
  • You have a right to non-discrimination against you for exercising any of these rights.

To protect your information and the integrity of your personal information, we may need to verify your identity before processing your request. In some cases we may need to collect additional information to verify your identity, such as a government-issued ID.

Some laws allow you to designate an authorized agent to make these requests on your behalf. Please note, we will request your authorized agent to provide a signed permission from you as proof that they are authorized to submit the request on your behalf. We may also request that you verify your own identity with us directly or confirm directly with us that you provided the authorized agent permission to submit the request.

To exercise any of your rights under applicable law, please contact us at [email protected].

7. Retention 

We will store the personal information we collect about you for no longer than necessary and in accordance with our legal obligations and our legitimate interests.

If your application is successful and you become an employee, where permitted by local law, the personal information we collect during the application process may be transferred to your personnel file and stored in accordance with our Worldwide Employee Data Protection Policy, which will be made available to you at the start of your employment with us.

If your application is not successful, your personal data will be kept for the duration of the application process, plus a reasonable period of time after confirmation that your application was unsuccessful to allow us to record the reasons for our decision in relation to your application (including so that we can exercise, establish, or defend any legal claims). Where permitted by local law, we may also retain your personal data for up to 24 months to consider you for other relevant employment opportunities, unless you request that we delete your application. To request the deletion of your application, please email [email protected].     

8. Data Security

We maintain appropriate technical and organizational measures to protect the confidentiality of your personal data, including security measures to protect against unlawful or unauthorized processing of personal data, and against the accidental loss of, or damage to, your personal data.

9. Other information about this Notice

9.1.  Third parties

This Notice does not address, and we are not responsible for, the practices of any third parties, which have their own rules for how they collect and use your personal information.  Our links to third party websites or services are not endorsements. 

9.2.  Changes to this Notice

We reserve the right to change this Notice at any time.  The “Effective Date” heading at the top of this Notice indicates when it was last revised.  Any changes will become effective when we post the revised notice on our Jobs Page.

If you have questions about this Notice, please contact [email protected].

AppLovin Legal Information
All Terms & Policies

AppLovin Demand Partner Data Processing Agreement Revision – December 30, 2025

Content

Effective Date: December 30, 2025

This AppLovin Demand Partner Data Processing Agreement (“DPA”) is incorporated into and subject to the AppLovin Terms of Use Agreement available at https://legal.applovin.com/terms/ or other applicable offline agreement (the “Agreement”) between AppLovin Corporation (“AppLovin”) (even if the Agreement is with a different AppLovin Affiliate) and User, , in addition to other agreements and policies governing your access to and use of the Services and the Platform. To the extent you access or use the Services or Platform, you shall be deemed to have accepted this DPA upon acceptance or execution of the applicable Agreement. 

  1. SCOPE
    1. The Parties agree to enter into this DPA for the purposes of ensuring compliance with applicable Data Protection Laws. User enters into this DPA on behalf of itself and on behalf of its authorized Affiliates. AppLovin may disclose Personal Data through User’s access or use of the Services and, in consideration of the mutual obligations set out herein, the Parties agree to comply with the following provisions with respect to any Personal Data processed in connection with the Services. Except as modified below, the terms of the Agreement shall remain in full force and effect. 
  2. DEFINITIONS In addition to the terms defined in the Agreement and above, the following terms shall have the following meanings for the purposes of this DPA:
    1. “Adequate Jurisdiction” means a country which ensures an adequate level of protection for the rights and freedoms of data subjects in relation to the processing of personal data, as determined by the European Commission in the case that GDPR applies, and as determined by the UK Information Commissioner’s Office in the case that the UK GDPR applies.
    2. “Affiliates” means an entity that directly or indirectly controls, is controlled by, or is under common control with, a Party.
    3. “Approved Addendum” means the template addendum (version B.1.0) issued by the United Kingdom International Commissioner’s Office (ICO) and laid before the United Kingdom Parliament in accordance with s119A of the Data Protection Act 2018 on 2 February 2022, as it is revised under Section 18 of such addendum.
    4. “CCPA” means the California Consumer Privacy Act of 2018, Cal Civ. Code §1798.100 et seq., and all implementing regulations, as amended from time to time, such as by the California Privacy Rights Act of 2020 (“CPRA”).
    5. “Data Protection Laws” means EU Data Protection Law, the CCPA, the Brazilian General Personal Data Protection Law, No. 13,709/2018 (the “LGPD”), and any other legislation protecting natural persons’ right to privacy with regard to the processing of Personal Data to the extent applicable to a Party’s Processing of Personal Data in connection with the Services.
    6. “Data Subject Rights” means the rights granted to Data Subjects under Data Protection Laws.
    7. “EU Data Protection Law” means the GDPR, the e-Privacy Directive and national implementing legislation and the Swiss Federal Data Protection Act.
    8. “GDPR” means the EU General Data Protection Regulation 2016/679 of the European Parliament and of the Council (“EU GDPR”) and, where applicable, the “UK GDPR” as defined in the Data Protection, Privacy and Electronic Communications (Amendment Etc.) (EU Exit) Regulations 2019.
    9. “Member State” means a member state of the European Economic Area, together with Switzerland and the United Kingdom.
    10. “SCCs” means (a) with respect to data transfers from the European Union to third countries that are not deemed adequate jurisdiction by the European Commission, Module 1 (controller to controller) of the Standard Contractual Clauses annexed to Commission Implementing Decision (EU) 2021/914 (the “EU SCCs”); (b) with respect to data transfers from the United Kingdom, Module 1 (controller to controller) of the EU SCCs as further amended by Part 2: Mandatory Clauses of the Approved Addendum (the “UK Mandatory Clauses”), together with any other necessary conforming changes to the EU SCCs (collectively, the “UK SCCs”); and (c) any updated, revised, or separate clauses relating to data transfer requirements of the GDPR issued from time to time by the European Commission, UK Information Commissioner’s Office, any other applicable data protection authority, or other body with competent authority and jurisdiction.
    11. “Shared Personal Data” means Personal Data Processed by a Party to the extent such Party received that Personal Data from the other Party (that other party, the “Sharing Party” under this definition) in connection with the performance of the Agreement. For the avoidance of doubt, a Party is also deemed to “receive” Personal Data from a Sharing Party where the Sharing Party grants access to such Personal Data to the receiving Party.
    12. “Transparency Notices” has the meaning given to it in clause 3.2(a).
    13. The terms “Controller,” “Process,” “Processor,” “Data Subject,” and “Personal Data,” shall have the meanings given in EU Data Protection Law. To the extent Data Protection Laws use different terms to cover concepts similar to those covered under the aforementioned bold terms in this Section 2.13, then “Controller,” “Process,” “Processor,” “Data Subject,” and “Personal Data” shall have the meaning assigned to those different terms under such Data Protection Laws.
  3. DATA PROCESSING; INDEPENDENT CONTROLLERS
    1. AppLovin and User: (a) are independent Controllers with regard to the Shared Personal Data; and (b) will individually determine the purposes and means of its processing of Personal Data. 
    2. Each Party shall, with respect to the Processing of any Shared Personal Data, comply with Data Protection Laws, including as follows:
      1. each Party shall provide all applicable notices to Data Subjects as required under Data Protection Laws for the lawful Processing by it of Shared Personal Data (“Transparency Notices“).  As required under Data Protection Laws, User shall disclose its access or use of the Services and how AppLovin Processes Personal Data in its Transparency Notices; 
      2. each Party shall provide all required mechanisms for, and give effect to, applicable Data Subject Rights pursuant to Data Protection Laws and respond to inquiries by governmental authorities;
      3. User shall not disclose Shared Personal Data with any third parties except as expressly permitted under the Agreement. Further, User shall delete all Shared Personal Data promptly upon the occurrence of any of the following: (i) where User does not place the winning bid for an impression to which that Shared Personal Data relates or (ii) after User provides an Advertisement (directly or indirectly, such as via a third-party ad server in the latter case) in response to an ad request to which that Shared Personal Data relates. Without limiting the foregoing, User shall not, and shall not permit any third party to, use any Shared Personal Data in connection with any profiling or tracking of any end user or any other Data Subject or of any mobile property or publisher;
      4. neither Party shall Process the Shared Personal Data for any purpose other than as set out in its Transparency Notice and unless such Processing is also authorized under Data Protection Laws and the Agreement;
      5. each Party shall ensure that all of its employees engaged in the Processing of such Shared Personal Data act consistently with this DPA;
      6. each Party shall implement technical and organisational security measures to prevent (i) the accidental, unlawful, or unauthorized destruction, loss, alteration, or disclosure of, or access to, Shared Personal Data or (ii) any other security incident that amounts to a “personal data breach” (as such term or similar term, such as “breach of the security system” or “data breach,” is defined under Data Protection Laws) of Shared Personal Data (in either case of (i) and (ii), a “Data Breach”); and
      7. each Party agrees that any agreement with a subprocessor shall comply with the Data Protection Laws.
    3. Each Party shall in particular, unless prohibited under applicable law, notify the other without undue delay (i) of any requests to exercise Data Subject Rights received by that Party regarding the Shared Personal Data, to the extent such notices are required under Data Protection Law; (ii) about regulatory inquiries involving the Processing of Shared Personal Data, and (iii) any Data Breach involving the Shared Personal Data to the extent resulting in material destruction, loss, alteration, or disclosure of, or access to, that Shared Personal Data. 
    4. Without limitation of the obligations and restrictions otherwise set forth in this DPA and elsewhere in the Agreement, each Party shall provide all required notices to, and obtain all necessary permissions and consents from, the relevant Data Subjects whenever required under the Data Protection Laws to lawfully permit such Party’s Processing of Shared Personal Data in its capacity as an independent Controller of the Shared Personal Data.
    5. User shall honor, in compliance with Applicable Data Protection Laws and applicable self-regulatory frameworks, all signals that AppLovin sends to User regarding whether the Data Subject has provided, or has not provided (or has withdrawn), consent or opted out of “sales” or “shares” (as such terms “sale” and “share” are defined under the Data Protection Laws and CCPA, respectively) or any similar signals (e.g., an opt out of targeted advertising). 
    6. With respect to the CCPA, (i) without limitation of any other restrictions set forth in the Agreement, the Shared Personal Data is disclosed to User for the limited and specified purposes of enabling User to bid on advertising inventory or serve Advertisements through the Services and User shall Process the Shared Personal Data only for such purposes; (ii) User shall comply with the CCPA, including by providing the same level of privacy protection as required of Businesses under the CCPA; (iii) AppLovin may take reasonable and appropriate steps to ensure that User Processes Shared Personal Data in a manner consistent with AppLovin’s obligations under the CCPA; (iv) User shall notify AppLovin promptly after User makes a determination that it can no longer meet its obligations under the CCPA; and (v) AppLovin may, upon notice, take reasonable and appropriate steps to stop and remediate the unauthorized Processing of Shared Personal information.
    7. If User qualifies as a “foreign party” as defined in 28 CFR Part 202 (or similar laws in applicable jurisdictions), User represents and warrants that it will not sell, provide access to, or otherwise share or attempt to share any data provided to User pursuant to its access or use of the Services to “countries of concern” or “covered persons” as defined in 28 CFR Part 202. If User knows or suspects that a country of concern or covered person has gained access to any data provided to User pursuant to its access or use of the Services, User represents and warrants that it will immediately notify AppLovin and take other appropriate steps required under applicable laws.
  4. GENERAL
    1. In the event of any conflict or discrepancy between the SCCs, the Agreement, and this DPA, the following order of precedence will apply: (i) the SCCs, (ii) this DPA, and (iii) the Agreement. 
    2. This DPA does not alter the limitations of liability set out in the Agreement.
    3. This DPA will become effective on the date User has accepted the Agreement or the date on which the User started to access or use the Services.  This DPA will terminate simultaneously and automatically upon the termination or expiration of the Agreement.
    4. To the extent required by Data Protection Law, this DPA will be governed by the laws of the applicable jurisdiction.  In all other cases, this DPA shall be governed by the laws of the jurisdiction set forth in the Agreement.
  5. INTERNATIONAL TRANSFERS
    1. The Parties agree that the SCCs shall apply to the transfer of, including access to, Shared Personal Data in the case of a transfer from AppLovin to User, where:
      1. the User is not established in an Adequate Jurisdiction; and
      2. the Processing of the Shared Personal Data is subject to EU Data Protection Law or the LGPD or AppLovin is otherwise contractually required to enter into the SCCs.
    2. For the purposes of the SCCs:
      1. Annex 1.A (List of Parties) shall be deemed to incorporate the information in Schedule I;
      2. Annex 1.B (Description of Transfer) shall be deemed to incorporate the information in Schedule III; 
      3. Annex 1.C (Competent Supervisory Authority) shall be deemed to refer to the supervisory authority identified in Schedule II; 
      4. Annex II (Technical and Organisational Measures) shall be deemed to incorporate the information in Schedule II;
      5. The optional language within clause 7 of the SCCs does not apply;
      6. The optional language within clause 11(a) of the SCCs does not apply;
      7. Pursuant to clause 17, the SCCs will be governed by the laws of Germany;  
      8. Pursuant to clause 18(b) of the SCCs, the Parties shall resolve disputes under the SCCs before the courts of Germany; 
      9. In relation to Table 4 referenced in the UK Mandatory Clauses, neither Party will be entitled to terminate the Approved Addendum in accordance with clause 19 of the UK Mandatory Clauses; and
      10. For data exporters established within Brazil (for purposes of transfers of Shared Personal Data under the LGPD), the SCCs shall be governed by the laws of the Federative Republic of Brazil. Further, for such transfers under the LGPD, the applicable Data Protection Law shall be understood as the LGPD and the supervisory authority is the National Data Protection Authority in Brazil (ANPD).

SCHEDULE I

PARTIES

Contractual party and RoleAddress of the party, contact person’s name, position and contact details and, where applicable, of its data protection officer and/or representative in the EUActivities relevant to the data transferred under these Clauses
AppLovin (Controller)AppLovin Corporation

Address: 1100 Page Mill Road, Palo Alto, CA 94304 USA

E-mail: [email protected] 		Personal Data is transferred from AppLovin to the User in connection with the Services. 
User (Controller)As specified in the Agreement.Personal Data that is made available to User in connection with the Services.  

SCHEDULE II 

SCCS

Information deemed incorporated into the SCCs 
Data exporter AppLovin
Data importer User
Annex I.A List of Parties: Relevant information regarding “Data exporter” and “Data importer” under this Schedule I and Schedule II are incorporated by reference herein. 
Annex I.B Description of Transfer: Relevant information from Schedule III below is incorporated by reference herein. 
Annex I.C Competent Supervisory Authority: The competent supervisory authority shall be the Landesbeauftragte für den Datenschutz Niedersachsen (the State Commissioner for Data Protection of Lower Saxony), except that, in the case of the UK SCCs, the competent supervisory authority under the UK SCCs will be the UK Information Commissioner. 
Annex II Technical and Organisational Measures:
Data importer will implement and maintain appropriate administrative, physical, and technical safeguards for the protection of the security, confidentiality, and integrity of Shared Personal Data, including:

1. Measures for pseudonymization and encryption of Shared Personal Data:
A. Data minimization and privacy-by-design into its software or other product/service development lifecycle to prevent Shared Personal Data from being used in a manner inconsistent with the Agreement. For example, Data importer only works with pseudonymized data and has international controls to prohibit internal personnel and any relevant subprocessors from re-identifying data to any directly identifying Personal Data (e.g., name, address).
B. User does not utilize sensitive Personal Data (e.g., “special categories of Personal Data” under the GDPR) or directly identifiable Personal Data in connection with its access or use of the Services.
C. User utilizes appropriate, industry standard cryptography when storing Shared Personal Data (e.g., encryption at rest) and when utilizing hashed or other cryptographically protected identifiers, wherever feasible.

2. Measures for ensuring ongoing confidentiality of processing systems and services:
A. User has implemented and maintains a written information security program and has implemented measures to ensure the integrity, availability, and security of Personal Data, including regular vulnerability scans and endpoint protection.
B. User has a documented data retention/deletion schedule that aligns with the retention/deletion requirements under the Agreement with respect to Shared Personal Data.

3. Measures for ensuring ongoing integrity of processing systems and services:
A. User has implemented and maintains a written information security program that contains administrative, technical, and physical safeguards appropriate to protect against potential Data Breaches and remediate actual or reasonably suspected Data Breaches, and that meet (i) industry best practices in relation to User’s industry and (ii) any security requirements required under Data Protection Laws.

4. Measures for ensuring ongoing availability and resilience of processing systems and services:
A. User maintains Shared Personal Data availability and resilience via its written information security program, such as via secured and monitored operational sites, event and other auditable logs, tolerant infrastructure with appropriate redundancies, processes and policies for incident response and vendor due diligence, business continuity plans, backup procedures, and disaster recovery plans.

5. Measures for ensuring the ability to restore the availability and access to Shared Personal Data in a timely manner in the event of a physical or technical event:
A. See above.

6. Processes for regularly testing, assessing, and evaluating the effectiveness of technical and organizational measures in order to ensure the security of the Processing:
A. At least annually, security measures and the written information security program are reviewed and tested for alignment with the requirements herein and industry best practices.
B. Security compliance is integrated within User’s product/service development lifecycle and User’s teams collaborate regularly to ensure those standards are kept up to date.

7. Measures for user identification and authorization:
A. User has procedures in place to authenticate and respond to requests from Data Subjects who have submitted rights requests (e.g., access, portability, erasure), and such procedures comply with Data Protection Laws.
B. User has operational and technical controls in place to ensure appropriate system access control with respect to Shared Personal Data and related infrastructure, such that only authorized personnel are granted access based on a “need to know” (and that unauthorized current or former personnel cannot improperly access such systems).

8. Measures for the protection of Shared Personal Data during storage:
A. See above, and the Agreement more broadly, for limitations on how User can Process the Shared Personal Data.
B. User has implemented and maintains data minimization procedures with respect to Shared Personal Data stored on User’s, or its subprocessors, systems.

9. Measures for ensuring physical security of locations at which Shared Personal Data is Processed:
A. Facilities involved in the Processing of Shared Personal Data are accessible only be authorized personnel and there are logical and physical controls in relation thereto (e.g., two-factor authentication, firewalls, anti-malware, access controls, VPNs, access badges and logs, physical barriers).

10. Measures for ensuring accountability
A. User has performed a data mapping exercise that is compliant with Data Protection Laws and has created an appropriate record of Processing activities in relation thereto.
B. User has implemented a privacy program appropriate to the scope and nature of the Personal Data Processed, including, as applicable, reviewing and complying with self-regulatory frameworks where appropriate, conducting data protection impact assessments, and appointing a data protection officer (DPO) or other individuals responsible for privacy and data security as appropriate. 

SCHEDULE III

DESCRIPTION OF THE TRANSFER

Categories of data subjects whose data is transferred 

The personal data transferred concern the following categories of data subjects:

  • Individuals who are the subject of a bid request sent from AppLovin to User or otherwise are served an impression.

Categories of Personal Data transferred

The personal data transferred may include the following categories of data:

  • Advertising identifiers (e.g., IDFA/Google Ad ID);
  • IP address;
  • Device make, model, hardware, and operating system;
  • Device properties and settings;
  • Name, properties, performance, session information, and installation information of the mobile application through which an end user interacts with the Services; and
  • Click and view (impression) data.

Sensitive data transferred (if applicable)

The personal data transferred concern the following categories of sensitive data:

  • None.

The frequency of the transfer

  • The transfer will take place on a real-time, continuous basis pursuant to the Agreement 

Nature of the processing and purpose of the transfer(s) and further processing

  • The Personal Data is Processed in connection with the access or use of the Services in accordance with the Agreement.

The period for which the personal data will be retained, or, if that is not possible, the criteria used to determine that period

  • User will not retain the Shared Personal Data for longer than as permitted under the Agreement.

For transfers to (sub-)processors, also specify subject matter, nature and duration of the processing

  • The Personal Data transferred may be disclosed only to the following recipients or categories of recipients:
    • Service providers that User uses in connection with the Services and those otherwise described in its Transparency Notice. 
  • The duration of Processing will align with the data retention period described above.
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AppLovin Platform Data Processing Agreement Revision – December 30, 2025

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Effective Date: December 30, 2025

This AppLovin Platform Data Processing Agreement (“DPA”) is incorporated into and subject to the AppLovin Terms of Use Agreement available at https://legal.applovin.com/terms/, Data Sharing Requirements available at https://legal.applovin.com/data-sharing-requirements/, or other applicable offline agreement (the “Agreement”) between AppLovin Corporation (“AppLovin”) (even if the Agreement is with a different AppLovin Affiliate) and User, in addition to other agreements and policies governing your access to and use of the Services and the Platform. To the extent you access or use the Services or Platform, you shall be deemed to have accepted this DPA upon acceptance or execution of the applicable Agreement.  

  1. SCOPE
    1. The Parties agree to enter into this DPA for the purposes of ensuring compliance with applicable Data Protection Laws. User enters into this DPA on behalf of itself and on behalf of its authorized Affiliates. AppLovin may receive Personal Data through User’s access or use of the Services and, in consideration of the mutual obligations set out herein, the Parties agree to comply with the following provisions with respect to any Personal Data Processed through the Services. Except as modified below, the terms of the Agreement shall remain in full force and effect.  
  2. DEFINITIONS In addition to the terms defined in the Agreement and above, the following terms shall have the following meanings for the purposes of this DPA:
    1. “Adequate Jurisdiction” means a country which ensures an adequate level of protection for the rights and freedoms of data subjects in relation to the processing of personal data, as determined by the European Commission in the case that GDPR applies, and as determined by the UK Information Commissioner’s Office in the case that the UK GDPR applies. 
    2. “Affiliates” means an entity that directly or indirectly controls, is controlled by, or is under common control with, a Party. 
    3. “Approved Addendum” means the template addendum (version B.1.0) issued by the United Kingdom International Commissioner’s Office (ICO) and laid before the United Kingdom Parliament in accordance with s119A of the Data Protection Act 2018 on 2 February 2022, as it is revised under Section 18 of such addendum. 
    4. “CCPA” means the California Consumer Privacy Act of 2018, Cal Civ. Code §1798.100 et seq., and all implementing regulations, as amended from time to time, such as by the California Privacy Rights Act of 2020 (“CPRA”). 
    5. “Data Protection Laws” means EU Data Protection Law, the CCPA, the Brazilian General Personal Data Protection Law, No. 13,709/2018 (the “LGPD”), and any other legislation protecting natural persons’ right to privacy with regard to the processing of Personal Data to the extent applicable to a Party’s Processing of Personal Data under the Services. 
    6. “Data Subject Rights” means the rights granted to Data Subjects under Data Protection Laws. 
    7. “EU Data Protection Law” means the GDPR, the e-Privacy Directive and national implementing legislation and the Swiss Federal Data Protection Act. 
    8. “GDPR” means the EU General Data Protection Regulation 2016/679 of the European Parliament and of the Council (“EU GDPR”) and, where applicable, the “UK GDPR” as defined in the Data Protection, Privacy and Electronic Communications (Amendment Etc.) (EU Exit) Regulations 2019. 
    9. “Member State” means a member state of the European Economic Area, together with Switzerland and the United Kingdom. 
    10. “SCCs” means (a) with respect to data transfers from the European Union to third countries that are not deemed adequate jurisdiction by the European Commission, Module 1 (controller to controller) of the Standard Contractual Clauses annexed to Commission Implementing Decision (EU) 2021/914 (the “EU SCCs”); (b) with respect to data transfers from the United Kingdom, Module 1 (controller to controller) of the EU SCCs as further amended by Part 2: Mandatory Clauses of the Approved Addendum (the “UK Mandatory Clauses”), together with any other necessary conforming changes to the EU SCCs (collectively, the “UK SCCs”); and (c) any updated, revised, or separate clauses relating to data transfer requirements of the GDPR issued from time to time by the European Commission, UK Information Commissioner’s Office, any other applicable data protection authority, or other body with competent authority and jurisdiction. 
    11. “Shared Personal Data” means Personal Data Processed by a Party to the extent such Party received that Personal Data from the other Party (that other party, the “Sharing Party” under this definition) in connection with the performance of the Agreement. For the avoidance of doubt, a Party is also deemed to “receive” Personal Data from a Sharing Party where the Sharing Party grants access to such Personal Data to the receiving Party. 
    12. “Transparency Notices” has the meaning given to it in clause 3.2.1. 
    13. The terms “Controller,” “Process,” “Processor,” “Data Subject,” and “Personal Data,” shall have the meanings given in Data Protection Laws. To the extent Data Protection Laws use different terms to cover concepts similar to those covered under the aforementioned bold terms in this Section 2.13, then “Controller,” “Process,” “Processor,” “Data Subject,” and “Personal Data” shall have the meaning assigned to those different terms under such Data Protection Laws.  
  3. DATA PROCESSING; INDEPENDENT CONTROLLERS
    1. AppLovin and User: (a) are independent Controllers with regard to the Shared Personal Data; and (b) will individually determine the purposes and means of its Processing of Personal Data. 
    2. Each Party shall, with respect to the Processing of any Shared Personal Data, comply with Data Protection Laws, including as follows:
      1. each Party shall provide all applicable notices, disclosures, and privacy policy to Data Subjects as required under Data Protection Laws for the lawful Processing by it of Shared Personal Data (“Transparency Notices“).  User shall disclose its access or use of the Services, its sharing or otherwise making available of Personal Data with/to AppLovin, and how AppLovin Processes Personal Data in its Transparency Notices. For example, for Users that have embedded AppLovin advertising Services in their mobile applications or websites, this can be done by including the following language in the User’s Transparency Notices: “We work with AppLovin to deliver ads. For more information about AppLovin’s collection and use of your information, visit: https://legal.applovin.com/privacy/”; 
      2. each Party shall provide all required mechanisms for, and give effect to, applicable Data Subject Rights pursuant to Data Protection Laws and respond to inquiries by governmental authorities; 
      3. neither Party shall Process the Shared Personal Data for any purpose other than as set out in its Transparency Notice and unless such Processing is also authorized under Data Protection Laws and the Agreement; 
      4. each Party shall ensure that all of its employees engaged in the Processing of such Shared Personal Data act consistently with this DPA; 
      5. each Party shall implement technical and organisational security measures to prevent (i) the accidental, unlawful, or unauthorized destruction, loss, alteration, or disclosure of, or access to, Shared Personal Data or (ii) any other security incident that amounts to a “personal data breach” (as such term or similar term, such as “breach of the security system” or “data breach,” is defined under Data Protection Laws) of Shared Personal Data (in either case of (i) and (ii), a “Data Breach”); and 
      6. each Party agrees that any agreement with a subprocessor shall comply with the Data Protection Laws. 
    3. Each Party shall in particular, unless prohibited under applicable law, notify the other without undue delay (i) of any requests to exercise Data Subject Rights received by that Party regarding the Shared Personal Data, to the extent such notices are required under Data Protection Law; (ii) about regulatory inquiries involving the Processing of Shared Personal Data, and (iii) any Data Breach involving the Shared Personal Data to the extent resulting in material destruction, loss, alteration, or disclosure of, or access to, that Shared Personal Data.  
    4. User represents and warrants it has provided (and shall maintain) all required notices in compliance with Section 3.2.1 and obtained all necessary permissions and consents required under the Data Protection Laws from the relevant Data Subjects on behalf of AppLovin to lawfully permit AppLovin to Process Personal Data as contemplated in the Agreement and Applicable Data Protection Laws.  
    5. Where consent is the lawful basis for Processing Personal Data or otherwise required for the access or use of the Services, User represents and warrants that it shall, at all times, make available, maintain, and make operational on the User’s properties: (i) a mechanism for obtaining such consent from Data Subjects in accordance with the requirements of the Data Protection Laws; and (ii) a mechanism for Data Subjects to withdraw such consent (opt-out) in accordance with the Data Protection Laws. 
    6. With respect to the CCPA, (i) the Shared Personal Data is disclosed to AppLovin for the limited and specified purposes of enabling AppLovin (or its demand partners) to bid on advertising inventory, serve Advertisements in connection with the Services, and optimize the Services, as further set forth in AppLovin’s Transparency Notices; (ii) AppLovin shall comply with the CCPA, including by providing the same level of privacy protection as required of Businesses under the CCPA; (iii) User may take reasonable and appropriate steps to ensure that AppLovin Processes Shared Personal Data in a manner consistent with User’s obligations under the CCPA; (iv) AppLovin shall notify User promptly after AppLovin makes a determination that it can no longer meet its obligations under the CCPA; and (v) User may, upon notice, take reasonable and appropriate steps to stop and remediate the unauthorized Processing of Shared Personal Data. 
    7. If User qualifies as a “foreign party” as defined in 28 CFR Part 202 (or similar laws in applicable jurisdictions), User represents and warrants that it will not sell, provide access to, or otherwise share or attempt to share any data provided to User pursuant to its access or use of the Services to “countries of concern” or “covered persons” as defined in 28 CFR Part 202. If User knows or suspects that a country of concern or covered person has gained access to any data provided to User pursuant to its access or use of the Services, the User represents and warrants that it will immediately notify AppLovin and take other appropriate steps required under applicable laws.
  4. GENERAL
    1. In the event of any conflict or discrepancy between the SCCs, the Agreement, and this DPA, the following order of precedence will apply: (i) the SCCs, (ii) this DPA, and (iii) the Agreement.  
    2. This DPA does not alter the limitations of liability set out in the Agreement. 
    3. This DPA will become effective on the date User has accepted the Agreement or the date on which the User started to access or use the Services.  This DPA will terminate simultaneously and automatically upon the termination or expiration of the Agreement.  
    4. To the extent required by Data Protection Law, this DPA will be governed by the laws of the applicable jurisdiction.  In all other cases, this DPA shall be governed by the laws of the jurisdiction set forth in the Agreement. 
  5. INTERNATIONAL TRANSFERS
    1. The Parties agree that the SCCs shall apply to the transfer of, including access to, Shared Personal Data:
      1. in the case of a transfer from User to AppLovin, where the Processing of the Shared Personal Data by the User is subject to EU Data Protection Law or the LGPD; or 
      2. in the case of a transfer from AppLovin to User, where:
        • the User is not established in an Adequate Jurisdiction;  
        • the Processing of the Shared Personal Data is subject to EU Data Protection Law or the LGPD or AppLovin is otherwise contractually required to enter into the SCCs. 
    2. For the purposes of the SCCs:
      1. Annex 1.A (List of Parties) shall be deemed to incorporate the information in Schedule I; 
      2. Annex 1.B (Description of Transfer) shall be deemed to incorporate the information in Schedule III;  
      3. Annex 1.C (Competent Supervisory Authority) shall be deemed to refer to the supervisory authority identified in Schedule II;  
      4. Annex II (Technical and Organisational Measures) shall be deemed to incorporate the information in Schedule II; 
      5. The optional language within clause 7 of the SCCs does not apply; 
      6. The optional language within clause 11(a) of the SCCs does not apply; 
      7. Pursuant to clause 17, the SCCs will be governed by the laws of Germany;
      8. Pursuant to clause 18(b) of the SCCs, the Parties shall resolve disputes under the SCCs before the courts of Germany;  
      9. In relation to Table 4 referenced in the UK Mandatory Clauses, neither Party will be entitled to terminate the Approved Addendum in accordance with clause 19 of the UK Mandatory Clauses; and 
      10. For data exporters established within Brazil (for purposes of transfers of Shared Personal Data under the LGPD), the SCCs shall be governed by the laws of the Federative Republic of Brazil. Further, for such transfers under the LGPD, the applicable Data Protection Law shall be understood as the LGPD and the supervisory authority is the National Data Protection Authority in Brazil (ANPD). 

SCHEDULE I

PARTIES

Contractual party and RoleAddress of the party, contact person’s name, position and contact details and, where applicable, of its data protection officer and/or representative in the EUActivities relevant to the data transferred under these Clauses
AppLovin (Controller)AppLovin CorporationAddress: 1100 Page Mill Road, Palo Alto, CA 94304 USAE-mail: [email protected] Personal Data is transferred to AppLovin from the User in the course of providing the Services. 
User (Controller)As specified in the Agreement.Personal Data that is made available to AppLovin in connection with the access or use of the Services by the User.  

SCHEDULE II 

SCCS

Information deemed incorporated into the SCCs 
Data exporter User is the data exporter to the extent User provides and Processes Personal Data of EU and UK Data Subjects in connection with the access or use of the Services.   
Data importer AppLovin is the data importer to the extent User qualifies as data exporter according to what is set out above. 
Annex I.A List of Parties: Relevant information regarding “Data exporter” and “Data importer” under this Schedule I and Schedule II are incorporated by reference herein. 
Annex I.B Description of Transfer: Relevant information from Schedule III below is incorporated by reference herein. 
Annex I.C Competent Supervisory Authority: The competent supervisory authority shall be determined based on the situation applicable to the data exporter under clause 13 of the Model Clauses (e.g., if the data exporter is established in an EU member state, or falls under GDPR Article 3(2) and has an appointed representative under GDPR Article 27(1), or falls under GDPR Article 3(2) and has not appointed a representative under GDPR Article 27(1)), except that, in the case of the UK SCCs, the competent supervisory authority under the UK SCCs will be the UK Information Commissioner. 
Annex II Technical and Organisational Measures:  Data importer will implement and maintain appropriate administrative, physical, and technical safeguards for the protection of the security, confidentiality and integrity of Personal Data uploaded to the Services. Where AppLovin acts as the data importer, those measures shall be set forth in an AppLovin security statement. Data importer will make that statement available to data exporter upon request. 

SCHEDULE III 

DESCRIPTION OF THE TRANSFER 

Categories of data subjects whose data is transferred  

The personal data transferred concern the following categories of data subjects: 

  • Individuals who are end users of User’s digital property (including mobile application(s), websites, connected TV devices, and e-commerce platforms) (each, an “End User”). 
  • Individuals who are User’s marketing and business contacts.  
  • Individuals whose navigation of a digital property such as a mobile application or website has triggered an advertising bid request. 
  • Individuals who are User’s employees, agents, or representatives in AppLovin’s online platform. 

Categories of data transferred 

The personal data transferred may include the following categories of data: 

  • Advertising identifiers (e.g., IDFA/Google Ad ID); 
  • IP address;
  • Device make, model, hardware, and operating system;
  • Device properties and settings; 
  • Transactional or other “event” data related to an End User’s interaction with an application, such as information about purchases or application installations; 
  • Business contact and billing information (e.g., name, email address, billing address, telephone number, VAT number, bank account number to the extent considered personal data); and 
  • Additionally, for End Users of User’s e-commerce platform or merchant website or app and individuals who interact with e-commerce ads: 
    • User IDs;
    • Shopping browsing events and search history;
    • Records of products purchased or considered (e.g., added to cart, check out);
    • Purchasing histories;
    • Information regarding user interactions with advertising partners and their merchant partners’ sites and advertisements; and
    • Email addresses, phone numbers, and 5-digit zip code (if provided by merchant).

Sensitive data transferred (if applicable) 

The personal data transferred concern the following categories of sensitive data: 

  • None. User shall ensure that no sensitive personal data or protected health information (as defined under applicable laws) will be shared with AppLovin.

The frequency of the transfer 

  • In the case that AppLovin and the User agree to Services embedded on a digital property such as live mobile application(s), the transfer will take place in real time every time an End User accesses and navigates the digital property(-ies).  

Nature of the Processing and Purpose of the transfer(s) and further Processing 

  • The Personal Data is Processed for the purpose of providing the Services in accordance with the Agreement, including all permissible purposes set forth in the respective data importer’s Transparency Notice. 

The period for which the personal data will be retained, or, if that is not possible, the criteria used to determine that period 

  • Data is typically retained for up to two (2) years from collection, and often for shorter periods depending on the data category. Certain limited data may be retained for longer periods where necessary to support product functionality. Data is deleted earlier upon data subject request.

For transfers to (sub-)processors, also specify subject matter, nature and duration of the Processing 

The Personal Data transferred may be disclosed only to the following recipients or categories of recipients:

  • Service providers that AppLovin uses to provide the Services and those described in its Transparency Notice.  
  • Service providers that User uses to implement, operate, and optimize the Services and those described in its Transparency Notice.  

The duration of Processing will align with the data retention period described above.

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Restricted Content: Financial Services Revision – December 19, 2025

Content

Additional Guidelines Specific to Financial Services
As explained in the Demand Partner Policies, Demand Partners may be permitted to deliver ads containing restricted content, such as financial services products, if the ads and associated products and services strictly adhere to any country- or region-specific laws, rules, or regulations (including any age-related restrictions, licensing/certification requirements, labeling and disclaimer requirements, advertising guidelines, self-regulatory requirements or recommendations, and any similar requirements), the Demand Partner Policies, and any other applicable AppLovin policies or agreements, and you obtain express approval from the AppLovin Team.

Demand Partners seeking to deliver ads for financial services products (e.g., investing, retirement planning, etc.) or similar content through the Services must also ensure their products and ads meet the following minimum criteria:

  • Advertisers must ensure that they have all necessary authorizations, licenses, accreditations, and certifications required under applicable laws (and produce them on request) to market and promote their products in each jurisdiction in which they intend to target ads.
  • Advertisers must ensure that their ads comply with any applicable disclosure requirements required under applicable laws in each jurisdiction in which they intend to target ads, including risk disclaimers and the disclosure of other information necessary for users to make an informed decision. 
  • Advertisers must ensure that the landing page(s) for the product(s) include any applicable disclosures and disclaimers required under applicable laws in each jurisdiction in which they intend to target ads.  To the extent applicable, this obligation includes disclosing the applicable interest rates, annual percentage rates, transaction fees, disclaimers, repayment periods, representative examples, and other disclosures required under applicable laws.
  • Ads may not promote (a) get-rich-quick offers, (b) pyramid schemes, (c) too-good-to-be-true financial offers, (d) products that could be considered predatory, (e) bail bonds, (f) complex speculative financial investments, (g) payday loans, (h) pawnbroker loans, (i) precious metals trading, (j) peer-to-peer products, (k) single securities, (l) products and services that enable the buying, selling, reselling, exchanging, wagering, and/or staking of cryptocurrencies, virtual currencies, or other digital assets, or similar products.
  • Ads may not promote products that have been subject to any government or regulatory action, or warning, or advisory, including opinions from state attorneys general or similar authorities.
  • Ads may not misstate, exaggerate, or minimize the benefits or risks of the products.
  • Advertisers may not target individuals under the age of 18.
  • Ads cannot request the input of any personally identifiable information or financial information such as bank account information, credit/debit card information or routing numbers.
  • Consistent with applicable laws, advertisers must ensure that statements or claims in ads have appropriate support.
  • The landing page(s) for ads served through the Services may not direct end users to content that does not comply with these guidelines and the Demand Partner Policies or that contains or may contain prohibited content.
  • Advertisers seeking to promote cryptocurrency-related products or services through the Services must comply with the following additional requirements:
    • As set forth above, ads and/or their landing pages may not promote products and services that enable the buying, selling, reselling, exchanging, and/or staking of cryptocurrencies, virtual currencies, or other digital assets.  This prohibition includes but is not limited to:
      • Cryptocurrency exchanges or trading platforms, including borrowing and lending platforms.
      • Cryptocurrency wallets that allow users to buy, sell, resell, and/or exchange cryptocurrencies or other digital assets.
      • Hardware wallets designed to hold private keys for cryptocurrencies or other digital assets.
      • Cryptocurrency mining hardware and software.
    • This prohibition does not apply to the following categories of products and services, which may be promoted through the Services, if Advertisers have all necessary authorizations, licenses, accreditations, and certifications required under applicable laws in each jurisdiction in which they intend to target ads:
      • Businesses that rely on blockchain technology or accept payment in virtual currencies. 
      • Educational materials or news coverage related to cryptocurrency or blockchain technology. 
      • Accounting, tax, or legal services related to cryptocurrency or blockchain technology.

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U.S. Multistate Privacy Notice Revision – December 19, 2025

Content

Effective Date: December 19, 2025

Introduction

This U.S. Multistate Privacy Notice (this “Notice”) supplements the information contained in our Privacy Policy and applies only to individual residents (the “Covered Individual Residents”) of the applicable U.S. states that have enacted comprehensive consumer privacy laws, including California, Colorado, Connecticut, Delaware, Florida, Indiana, Iowa, Kentucky, Maryland, Minnesota, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Rhode Island, Tennessee, Texas, Utah, and Virginia, together with each of their associated regulations, as well as similar applicable state consumer privacy laws that are in effect or may be enacted in the future (collectively, the “State Privacy Laws”).  

This Notice addresses the specific disclosure requirements under the State Privacy Laws and provides additional information about how we collect, use, share, and otherwise process Covered Individual Residents’ personal information, the rights of Covered Individual Residents in relation to that personal information, and the ways to exercise those rights.  You can find more information and details about AppLovin and our personal information collection and use practices in our Privacy Policy. Unless otherwise indicated, all terms in this Notice have the same meanings as defined in our Privacy Policy or as otherwise defined under the State Privacy Laws.

Collection, Use, and Disclosure of Personal Information

As explained in our Privacy Policy, consumers interact with us in various ways, primarily through advertisements served by AppLovin on behalf of advertisers.   We may collect information about you when you use a mobile application, platform, or service that contains the AppLovin SDK, when you interact with e-commerce platforms or merchant websites that embed our pixel, API, or similar technologies, when you interact with our advertising platform in another way, or when your visit our corporate website at www.applovin.com or our business platform websites axon.ai, ads.axon.ai, dash.applovin.com, and other pages provided by AppLovin (collectively, the “Website”).  We encourage you to review the privacy policies of the mobile apps, websites, and platforms you interact with, which may contain additional information regarding their sharing of personal information with AppLovin or other parties.  

The chart below summarizes the categories of personal information we collect, the sources of the personal information collected, the business purposes for our collection, and the categories of third parties with whom we disclose personal information for a business purpose.  The chart describes our practices, both current and during the last 12 months. 

Category of Personal Information CollectedSource(s) of Personal InformationBusiness Purpose(s) for CollectionDisclosure for a Business Purpose
Identifiers, such as IP address and Advertising IDs (IDFA/GAID/Amazon FOSAID) if available.• You or your device(s)
• Publishers
• Advertising Partners
• Affiliates		• Service Delivery
• Delivery of Advertisements
• Technical Support
• Customer Support
• Analytics
• Business Research & Development
• Marketing & Promotions
• Platform Protection & Fraud Prevention
• Compliance with Legal Obligations		• Service Providers
• Advertising Partners
• Your Specified Recipient(s)
• Government Entities/Law Enforcement
Identifiers, such as email addresses and phone numbers (relating to e-commerce services only)
• You or your device(s)
• Advertising Partners		• Service Delivery
• Delivery of Advertisements
• Technical Support
• Customer Support
• Analytics
• Business Research & Development
• Platform Protection & Fraud Prevention
• Compliance with Legal Obligations
• Service Providers
• Your Specified Recipient(s)
Customer Records, including personal information contained in your account (e.g., name, address, email address, and phone number) • You (only for business users)
• Service Delivery
• Technical Support
• Customer Support
• Processing Payments
• Analytics
• Business Research and Development
• Marketing & Promotions
• Platform Protection & Fraud Prevention
• Compliance with Legal Obligations		• Service Providers
• Your Specified Recipient(s)
Customer Records, such as bank account number or other financial information
• You (only for business users)		• Service Delivery
• Technical Support
• Customer Support
• Processing Payments
• Platform Protection & Fraud Prevention
• Compliance with Legal Obligations
• Service Providers
• Your Specified Recipient(s)
Characteristics of Protected Classifications, such as age or gender
N/A
N/A
N/A
Sensitive Personal Information, such as social security numbers, precise geolocation, or genetic and biometric data*
N/A
N/A
N/A
Commercial Information, such as records of services considered or other purchasing or consuming histories or tendencies
• You or your device(s)
• Publishers		• Service Delivery
• Delivery of Advertisements
• Analytics
• Business Research & Development
• Platform Protection & Fraud Prevention
• Compliance with Legal Obligations		• Service Providers
• Your Specified Recipient(s)
Internet or Network Information, such as information regarding interactions with a website, application, or advertisement, or online shopping browser history
• You or your device(s)
• Service Providers
• Publishers
• Affiliates 		• Service Delivery
• Delivery of Advertisements
• Analytics
• Business Research & Development
• Platform Protection & Fraud Prevention
• Compliance with Legal Obligations
• Service Providers
• Advertising Partners
• Your Specified Recipient(s)
Geolocation Data, such as city or county-level geolocation information
N/A
N/A
N/A
Inferences, such as the derivation of information, data, or assumptions from the categories of personal information included above• You or your device(s)
• Publishers
• Advertising Partners
• Affiliates
• Service Providers		• Service Delivery
• Delivery of Advertisements
• Analytics
• Business Research & Development
• Platform Protection & Fraud Prevention
• Compliance with Legal Obligations
• Service Providers


*AppLovin does not collect or seek to elicit end users’ “sensitive personal information” as defined by the State Privacy Laws. In some cases, we will collect financial account or credit card numbers (for payment-related purposes) from our business customers; however, this information is not used to infer characteristics about those customers as contemplated under the CCPA. 

Selling or Sharing of Personal Information

AppLovin does not “sell” your personal information as most people would commonly understand that term; AppLovin does not, and will not, disclose your personal information in direct exchange for money or some other form of payment.  However, AppLovin may “share” your personal information for purposes of serving you with personalized ads or content, otherwise known as “interest-based advertising”.  Under the CCPA and other State Privacy Laws that expansively define or interpret “sell,” certain advertising and analytics activities may constitute a “sale.”  For example:

  • When you use a mobile application, the publisher of that application may decide to serve you with interest-based ads.  If that application embeds AppLovin’s software, we’ll send a bid request that contains certain of your device information (if available) to our advertising demand side partners to enable their ads to be served to you based on your interests (which they derive independently or from other third-party advertising partners). Under the CCPA and other State Privacy Laws, passing device data in a bid request to our demand side partners is “sharing” and may be a “sale” of personal information.

Data Retention

As explained in our Privacy Policy, we retain information collected through the Services for limited periods, typically up to two (2) years. Information associated with a device is often maintained for periods shorter than two (2) years from the date of collection of that information, or until an end user requests deletion, whichever occurs first. Note that we will retain information in our systems for as long as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.

Your Privacy Rights

As a Covered Individual Resident, you may be able to exercise the following rights in relation to the personal information that we may have collected about you, subject to certain limitations and requirements, including the verification of your identity and our right to retain information to comply with our legal obligations, among other circumstances.

Privacy RightBrief Details
Know and Access your Personal Information/PortabilityUnder the State Privacy Laws, you have the right to obtain confirmation regarding whether we are processing your personal information and to access that personal information and, in some cases, information about the third parties who may receive such personal information. You also have the right to access that personal information in a portable, readily usable format, unless not technically feasible to provide in such a format. 

With respect to the CCPA’s right to access, you have the right to request the following: (a) the specific pieces of personal information the business has collected about you and (b) the categories of personal information collected, the sources of collection, the business/commercial purpose for collecting or “selling/sharing” personal information, and the categories of third parties to whom the business discloses personal information.
Request Deletion of your Personal InformationYou have the right to request that we delete certain personal information that we may have collected from you.
Opt-Out of the “Sale” or “Sharing” of your Personal Information or Targeted AdvertisingAppLovin may disclose or otherwise process personal information about you for purposes of serving you with personalized ads or content, otherwise known as “interest-based advertising” or “targeted advertising”.

In certain circumstances, you have the right to opt-out of “sales” or “sharing” of your personal information (i.e., Identifiers and Internet/Network Information to Advertising Partners) for purposes of serving you with targeted ads or content. 
Non-DiscriminationYou have the right to exercise the rights conferred on you by the State Privacy Laws without discrimination.
Correct Inaccurate InformationYou have the right to request that we correct errors or inaccurate information in the personal information that we may have collected from you.
Limit the Use or Disclosure of Sensitive Personal InformationIn certain circumstances, you have the right to limit the use of any sensitive categories of personal information. As noted above, AppLovin does not collect or seek to elicit sensitive categories of personal information.
Opt-Out of Profiling in Furtherance of Decisions that Produce Legal or Similarly Significant EffectsIn certain circumstances, you have the right to opt-out of the use of your personal information for profiling in furtherance of decisions that produce legal or similarly significant effects. AppLovin does not engage in such profiling as defined by State Privacy Laws.

How to Exercise Your Privacy Rights

To exercise your rights to know and access your personal information or to request deletion of your personal information, you have the following options (listed according to the types of interaction you may have with AppLovin):


For Users of Mobile Games and/or Other Applications, Platforms, or Services Containing the AppLovin SDK or Similar Technologies

  • To access or delete the personal information that AppLovin may have about you from the mobile games or other applications, platforms, or services that you use (e.g., personal information used as part of our Advertising Services), you may download the AppLovin Privacy Management Application from the Apple or Google Play Stores:
App Store
Google Play

By navigating through the tabs in the AppLovin Privacy Management Application, you can erase the personal information that AppLovin may have collected about you or request a copy of that personal information.

To exercise your right to opt-out of “sales/shares” or “targeted advertising” with respect to AppLovin’s Advertising Services, you have the following options:

  • Opt-Out through AppLovin Ads.  AppLovin allows you to opt-out of all interest-based advertising served by AppLovin through the “i” or “Learn more about ad preferences” link available on the face of an ad served by AppLovin.  Once you click on the link, you will see a button to “Opt-Out of Interest-Based Advertising.”
  • Opt-Out through Device-Level Choices.  In addition, if you do not want to receive interest-based advertisements, you can limit the collection of certain information through your device’s settings.  Detailed instructions on how to change these device settings can be found in the “Manage Your Privacy Choices” section of our Privacy Policy and in the instructions available here.

Please know that opting out of targeted advertising does not mean that you will not receive advertising.  You may still receive ads, but those ads may be less relevant to your interests.  

To exercise any other rights that you may have under the State Privacy Laws, or if you have any questions regarding any response to your request, please contact our Data Protection Officer using the information in the “Contact Us” section of our Privacy Policy.

For Our Website Visitors

  • To control data collection and sharing via certain cookies or other data collection technologies on our Website, you can click “Cookie Settings” in the footer of our Website.  In addition, you may follow the steps outlined in the “Cookies and Other Similar Technology” section of our Privacy Policy. To access or delete information that you have manually submitted to us, please contact our Data Protection Officer using the information in the “Contact Us” section of our Privacy Policy.

For Our Customers and Business Contacts

  • Please contact our Data Protection Officer using the information in the “Contact Us” section of our Privacy Policy.  Please provide enough information about you and your request for our Data Protection Officer to be able to identify your information in our records.

*    *    *    *

Please note that requesting to exercise your rights through us will not bear on the personal information processed about you by our third-party partners and customers, including the publishers or other third parties to whom you provide information.  If you wish to exercise your rights with respect to these third parties, please submit a request with each party directly.

Right to Appeal

If we deny your request to exercise any of your privacy rights, you may appeal our decision. To submit an appeal, please contact us at [email protected] and we will respond within the requisite time period.

Children’s Privacy 

As explained in our Privacy Policy, AppLovin does not knowingly collect personal information from, or serve advertisements to, children as defined by the State Privacy Laws.  If you believe we have served an advertisement to a child or might have any personal information from or about a child, or if you believe a mobile application in which an AppLovin-served advertisement appeared may be designed for, directed to, or pass personal information knowingly from, children, please contact us via email at [email protected].

Appointment of an Authorized Agent

In certain circumstances, you may appoint an authorized agent to exercise any rights that you may have on your behalf.  To the extent permitted under law, we will take steps to verify the identity of the person seeking to exercise their rights and to verify that the corresponding agent has been authorized to make a request on that person’s behalf, such as by providing us with a signed written authorization.

Data Access and Deletion Transparency Report

Our annual transparency report shows the number of data access and deletion requests we received last year and how long it typically takes us to fulfill those requests.

Type of RequestRequests Completed*Average Time to Substantively Respond
Requests to Know and Access1250Less than 1 day (successful requests processed automatically)
Requests for Deletions7392Less than 1 day (successful requests processed automatically)

*The Data Access and Deletion Transparency Report includes data for US-based users, who submitted requests via the AppLovin Privacy Management App.  The AppLovin Privacy Management Application processes all requests automatically, except where the requests cannot be verified.

Updates or Amendments to this Notice

As explained in our Privacy Policy, we may make changes to this Notice from time to time.  If we make any changes, we will update the “Effective Date” posted at the top of this Notice.  We encourage you to review this Notice periodically.

How to Contact Us

You can find our contact information in the “Contact Us” section of our Privacy Policy.

AppLovin Legal Information
All Terms & Policies

Privacy Policy Revision – December 19, 2025

Content

Effective Date: December 19, 2025

AppLovin Corporation (“AppLovin,” “we,” “us,” or “our”) operates a suite of tools for app developers, web merchants, and other businesses to automate and optimize the marketing and monetization of their platforms, products, or services by enabling the placement of different types of advertisements on digital properties including mobile apps, websites, and connected TV devices (collectively, the “Advertising Services” or “Services”).  As explained below, consumers interact with us in various ways, primarily through advertisements served by AppLovin on behalf of advertisers.

The AppLovin Privacy Policy (this “Privacy Policy”) explains how we collect, use, and share information through our Services and advertising platform, our corporate website at www.applovin.com, and our business platform websites axon.ai, ads.axon.ai, dash.applovin.com, and other pages provided by AppLovin (collectively, the “Website”), as well as your choices related to that information.

Our Advertising Services

This section describes the information we collect, use, and share through our Advertising Services.

General Information Collection and Use

If you are a consumer who downloads and uses an application which contains the AppLovin SDK or otherwise interacts with the Services through advertisements served within a digital property, we may collect certain information, including the following:

Device, App, and Browser Data

  • Device make, model, hardware, and operating system;
  • Device properties related to screen, display, size, orientation, audio, video, battery, memory usage, settings, and boot time;
  • Device settings related to accessibility features and font size; 
  • Carrier;
  • Name, properties, performance, session information, and installation information of the mobile application through which you interact with the Services;
  • Country, time zone, and locale settings (country and preferred language);
  • Network connection type and speed;
  • IP Address;
  • Internet browser user-agent and software environment used to access the Services;
  • HTTP header and request information;
  • Advertising IDs (IDFA/GAID/Amazon Advertising ID);
  • Vendor IDs (IDFV);
  • App Set IDs; and
  • Advertising and tracking preferences and restrictions.

Advertisers (through the advertiser itself or through a third party service provider on behalf of such advertiser) may also share transactional or other “event” data related to a consumer’s interaction with an application, such as information about purchases or application installations.

Information Collection and Use Specific to e-Commerce Ads Only

If you are a consumer who interacts with the Services through an e-commerce platform or merchant website or app, we may collect certain additional information that you provided to the e-commerce platform or merchant (either through our SDK or pixel or through a third party’s API or other similar technologies), including the following:

  • User IDs;
  • Shopping browsing events (e.g., views) and search history;
  • Records of products purchased or considered (e.g., added to cart, check out);
  • Purchasing histories;
  • Email addresses, phone numbers, and 5-digit zip code; and
  • Information regarding user interactions with advertising partners and their merchant partners’ sites and advertisements.

The exact information AppLovin collects depends on choices you’ve made in the ad settings on your browser and device, on permissions you give on sites, apps, or other services, or in the privacy controls offered by those services and AppLovin.

How We Collect Your Information

This information may be collected automatically across mobile apps and devices via the Services or received from third parties (such as Mobile Measurement Partners) across different technologies over time. We may also combine information we collect with other information we derive through analytical techniques and we will use that combined information to provide the Services.  

How We Use Your Information

We generally use the information we collect to:

  • Deliver the Services, maintain, and improve them, including our AI-powered advertising technology, and research and develop new ones;
  • Promote safety, security, and integrity of Services;
  • Provide measurement, analytics, and reporting; and
  • Comply with legal and regulatory obligations.

Personalization. We may use the above categories of personal data to present you with advertising that appears more relevant based on your possible interests. For example, selected events on an app or website (such as pages you view or purchases you make) can be stored and used with other information (such as previous actions on that or other apps or websites) to suggest advertising to you.

Use of Artificial Intelligence “AI.” We use AI-powered advertising technology to help us improve our advertising products and Services and serve ads that are relevant and interesting to you. We use it in ways that do not produce legal or similarly significant effects on you (for example, we may use such technology to provide an ad for a product you may be interested in or to reorder how advertisements might appear when you visit a digital property such as a mobile app or a website).

Information Sharing

We may share information we collect or derive with third parties in the following contexts:

  • Service Providers. We transfer information to service providers and other partners who support our business, such as those that provide technical infrastructure services, analyze how our Services are used, measure the effectiveness of ads and services, provide customer service, or facilitate payments. These partners must adhere to strict confidentiality obligations in a way that is consistent with this Privacy Policy and the agreements we enter into with them.
  • Affiliates. We may share information within the AppLovin family of companies for purposes consistent with this Privacy Policy.
  • Advertising Partners. We share information with our third-party advertising partners, including advertisers, ad networks, exchanges, demand side platforms, merchants, other advertising partners (who aggregate their own demand sources), and ad optimization and measurement/attribution partners (e.g., mobile measurement partners or “MMPs”) to provide our clients with Advertising Services. This information may be used by such third-party partners to measure how effective ads are, show advertisements to end users for products and services that are more likely to appeal to them (a practice known as interest-based advertising), and to undertake analytics to analyze traffic and other ad activity to improve the advertising experience.

    Unless otherwise noted in our partner list, each AppLovin advertising partner is an independent controller of your data. You can view a list of AppLovin advertising partners with whom we share your data here, current as of the date listed at the top of that page.

    If you do not want to receive “interest-based advertisements,” please see the “Manage Your Privacy Choices” section below. If you are located in the European Union, UK, or Switzerland, you may also see the “Additional Provisions for EU/UK/Swiss Individuals” section below for more options. If you are an individual resident of the U.S. states that have enacted comprehensive consumer privacy laws, you may also review the “U.S. Multistate Privacy Notice” section below for more options.
  • Regulatory or Legal Requirements. We may disclose information to governmental regulatory authorities as required by law, including for tax or accounting purposes, in response to their requests for such information or to assist in investigations. We may also disclose personal information to third parties in connection with claims, disputes, or litigation, or when otherwise required by law or court order.
  • Safety and Terms Enforcement. We may disclose information if we determine, in our sole discretion, that its disclosure is necessary to protect the health, safety, or rights of you or any other person, protect against fraud, or enforce our legal rights, including contractual commitments made to us by third parties.
  • Business Transfers. We may disclose personal information as part of an organizational business transaction, such as a merger, acquisition, joint venture, financing, or sale of organizational assets, and may transfer personal information to a third party as one of the business assets in such a transaction. We may also disclose personal information in the event of insolvency, bankruptcy, or receivership.

Manage Your Privacy Choices

To limit collection of information from mobile devices, please visit your device’s settings to set the “Limit Ad Tracking” or other similar features on your device. Additionally, you may opt-out of interest-based advertising within ads served by AppLovin; for detailed instructions, see How AppLovin Shows You Ads. You may still receive ads after limiting processing of your information for interest-based advertising but those ads may be less relevant to your interests. 

To access or delete the data collected by AppLovin from your device, you may download the AppLovin Privacy Management Application from the Apple or Google Play Stores:


By navigating through the tabs in the AppLovin Privacy Management Application, you can erase the personal information that AppLovin may have collected about you or request a copy of that personal information. If you encounter technical issues with the app, please contact us via email at [email protected].

The above data rights mechanisms are available to you regardless of where you live.

Children’s Privacy

We do not knowingly collect personal information from, or serve advertisements to, children as defined by applicable laws. If you believe we have served an advertisement to a child or might have any personal information from or about a child, or if you believe a mobile application in which an AppLovin-served advertisement appeared may be designed for, directed to, or pass personal information knowingly from, children in violation of our policies, please contact us via email at [email protected].

Data Security and Retention

We implement reasonable measures to help secure the information we collect through the Services. We retain information collected through the Services for limited periods, typically up to two (2) years. Information associated with a device is often maintained for periods shorter than two (2) years from the date of collection of that information, or until an end user requests deletion, whichever occurs first. Note that we may retain some information in our systems for as long as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.

[END OF ADVERTISING SERVICES-SPECIFIC PROVISIONS]

Our Website

This section describes the information we collect, use, and share through our Website.

Cookies and Other Similar Technology

The Website uses cookies, pixels, or other similar technology to collect information for various purposes, including interest-based advertising. This information may include your IP address, device identifier, browser type, device type, the date and time of your visit, and the areas of the Website you visit. To learn more about and manage the cookies on this Website, please click “Cookie Settings” in our Website footer. You may also be able to limit the use of cookies through your browser settings. Note that certain parts of the Website may not function properly without cookies. Additionally, you may still receive ads after limiting processing of your information for interest-based advertising but those ads may be less relevant to your interests. If you erase your cookies, reset your device identifier, or use different browsers or devices, you may need to make your choices again.

Marketing Emails

If you are an AppLovin business customer or sign up to receive AppLovin marketing emails on our Website, we may contact you periodically by e-mail to provide information regarding our products, services and content that may be of interest to you. If you no longer wish to receive marketing-related emails from us on a going-forward basis, you may opt out of receiving these emails by clicking “Unsubscribe” at the bottom of any marketing email you receive from us or by emailing us at [email protected].

Additional Information Collection for Business Contacts and Account Owners

When you register with AppLovin to use our Services, request support, or contact us by submitting a web form or via email, you may provide us with personal information such as your name, email address, phone number, or mailing address. You may also provide us with payment information when you submit or receive a payment or other information when you complete the online forms available on the Website. We may also acquire information from other trusted sources to update or supplement the information that you voluntarily provide to us or that we collect automatically.

You can update the personal information associated with your AppLovin account. To add, modify, remove, or request access to the personal information about you that we hold, please contact our Data Protection Officer using the information in the “Contact Us” section below.

How We Use Your Information

We may use the information we collect in connection with the Website for various purposes, including:

  • To communicate with you, for example through newsletters or with other information about our products and services;
  • To operate and improve the Website and our Services;
  • To customize the Website;
  • For analytics and research;
  • For marketing purposes; and
  • For purposes disclosed at the time of collection.

Information Sharing

We may share information we collect in connection with the Website in the following contexts:

  • With your consent;
  • For advertising and marketing purposes;
  • In response to a subpoena, court order, or other legal process;
  • To protect our rights and the rights of others;
  • With our affiliates;
  • With service providers that help us operate the Website and Services;
  • As part of a sale, merger, or acquisition, including at bankruptcy; and
  • For purposes disclosed at the time of collection.

Links to Other Websites

The Website may provide links to other websites or other digital properties that we do not control. We encourage you to review the privacy policy of those digital properties that you may visit.

Children

Our Website is not intended for use by children as defined and required by applicable law. We do not knowingly collect personal information from children through the Website. If you believe we might have any personal information from or about a child, please contact us via email at [email protected].

Data Security and Retention

We have implemented reasonable physical, technical, and administrative security measures for the Website to help protect information we collect and store.

For detailed information regarding retention associated with cookies on our Website, please click “Cookie Settings” in our Website footer to learn more. 

We retain other information such as customer contact and payment information in our systems for as long as necessary as permitted by law to comply with our legal obligations, resolve disputes, and enforce our agreements.

[END OF WEBSITE-SPECIFIC PROVISIONS]

Additional Provisions for EU/UK/Swiss Individuals

If you are located in the European Union, United Kingdom, or Switzerland, the following additional provisions apply to you.

Data Privacy Framework

AppLovin complies with the EU-U.S Data Privacy Framework (EU-U.S. DPF), the UK Extension to the EU-U.S. DPF, and the Swiss-U.S. Data Privacy Framework (Swiss-U.S. DPF) as set forth by the U.S. Department of Commerce.

AppLovin has certified to the U.S. Department of Commerce that it adheres to the EU-U.S. Data Privacy Framework Principles (EU-U.S. DPF Principles) with regard to the processing of personal data received from the European Union and the United Kingdom in reliance on the EU-U.S. DPF and the UK Extension to the EU-U.S. DPF.  AppLovin has certified to the U.S. Department of Commerce that it adheres to the Swiss-U.S. Data Privacy Framework Principles (Swiss-U.S. DPF Principles) with regard to the processing of personal data received from Switzerland in reliance on the Swiss-U.S. DPF. If there is any conflict between the terms in this Privacy Policy and the EU-U.S. DPF Principles and/or the Swiss-U.S. DPF Principles, the Principles shall govern. To learn more about the Data Privacy Framework (DPF) program, and to view our certification, please visit https://www.dataprivacyframework.gov/.

If you are an EU, UK, or Swiss individual, where we transfer your personal data to third party service providers (see above) who perform services for us or on our behalf, we are responsible for the processing of that data by them and shall remain liable if they process your personal data in a manner inconsistent with the DPF Principles, unless we are not responsible for the event giving rise to the damage. 

With respect to personal data received or transferred pursuant to the Data Privacy Framework, AppLovin is subject to the regulatory enforcement powers of the U.S. Federal Trade Commission. In certain situations, AppLovin may be required to disclose personal data in response to lawful requests by public authorities, including to meet national security or law enforcement requirements.

In compliance with the EU-U.S. DPF, the UK Extension to the EU-U.S. DPF, and the Swiss-U.S. DPF, AppLovin commits to resolve DPF Principles-related complaints about our collection and use of your personal information. EU, UK, and Swiss individuals with inquiries or complaints regarding our handling of personal data received in reliance on the EU-U.S. DPF, the UK Extension to the EU-U.S. DPF, and the Swiss-U.S. DPF should first contact AppLovin at [email protected]. AppLovin refers unresolved complaints to TRUSTe, an alternative dispute resolution provider based in the United States.  If you do not receive timely acknowledgment of your DPF Principles-related complaint from us, or if we have not addressed your DPF Principles-related complaint to your satisfaction, please visit https://feedback-form.truste.com/watchdog/request for more information or to file a complaint.  These dispute resolution services are provided at no cost to you.

For complaints regarding DPF compliance not resolved by any of the other DPF mechanisms, you have the possibility, under certain conditions, to invoke binding arbitration. Further information can be found on the official DPF website.

Lawful Basis for Processing

On certain occasions, we process your personal data when it is necessary for the performance of a contract to which you are a party, such as to provide services to you. We may also process your personal data to respond to your inquiries concerning our products and services.

On other occasions, we process your personal data where required by law. We may also process your personal data if necessary to protect your interests or the interests of a third party.

Additionally, we process your personal data when necessary to do so for fraud prevention, improving our network and services, and marketing our services to advertisers and publishers, where these interests are not overridden by your data protection rights.

Otherwise, we will generally ensure that consent has been obtained from you if there is no other lawful basis for such processing. You have the right to withdraw your consent to processing of personal data at any time.

If personal data covered by this Privacy Policy is to be used for a new purpose that is materially different from that for which the personal data was originally collected or subsequently authorized, or is to be disclosed to a non-agent third party in a manner not specified in this Privacy Policy, we will provide you with an opportunity to choose whether to have your personal data so used or disclosed. Requests to opt out of such uses or disclosures of personal data should be sent to us as specified in the “Contact” section below. Certain personal data, such as information about medical or health conditions, racial or ethnic origin, political opinions, religious or philosophical beliefs, is considered “Sensitive Information.” AppLovin does not collect or seek to elicit “Sensitive Information.”

For questions about data processing, please contact our Data Protection Officer. Visit the “Contact” section below for contact information.

Your Rights

If you are an individual in the EU, UK, or Switzerland, you have the following rights (in addition to the rights listed in Managing Your Privacy Choices):

  • Right of access. You have the right to confirm with us whether your personal data is processed, and if it is, to request access to that personal data.
  • Right to rectification. You have the right to request the rectification of inaccurate or incomplete personal data concerning you.
  • Right to erasure. You have the right to ask us to erase your personal data in certain circumstances, but we may not always be in a position to proceed with the erasure as we may need to retain your data, including to comply with our legal obligations and/or to defend our rights.
  • Right to restriction of processing. In certain circumstances, you may have the right to request that we restrict processing of your personal data.
  • Right to data portability. If we process your personal data with your consent, you have the right to receive personal data concerning you, which you have provided to us, in a structured, commonly used and machine-readable format, and you may have the right to request that we transmit that data to another entity.
  • Right to withdraw your consent. You can withdraw your consent to the processing of your personal data. To withdraw consent to cookies used on our Website, please click on “Cookie Settings” in our Website footer.
  • Right to object. When we process your data based on our legitimate interest, you may have the right to object, on grounds relating to your particular situation, at any time to the processing of your personal data by us, and we can be required to no longer process your personal data. You can also object to the processing of your personal data for marketing purposes at any time.

To exercise these rights, please contact us at the email address set forth in the “Contact Us” section below.  Our Data Protection Officer can also be reached at this email address.  Please be aware that we may be unable to afford these rights to you under certain circumstances, such as if we are legally prevented from doing so.

In certain circumstances, you may appoint an authorized agent to exercise any rights that you may have on your behalf.  If you choose to exercise any rights through an authorized agent, you will need to verify your identity directly with us before we can process any requests.  In addition, we will need written documentation demonstrating the authorized agent’s authority to act on your behalf.

Additionally, you have the right to lodge a complaint against us. To do so, contact the supervisory authority in your country of residence.

EU and UK Privacy Representatives

We have appointed Prighter Group as our privacy representatives in the EU and UK.  You can contact us through our privacy representatives at the following addresses:

For residents of the EU:
PrighterGDPR-Rep by Maetzler Rechtsanwalts GmbH & Co KG
c/o AppLovin Corporation
Kriegerstraße 44
30161 Hannover
Germany

For residents of the UK:
PrighterUK-Rep by Prighter Ltd.
c/o AppLovin Corporation
20 Mortlake Mortlake High Street
London, SW14 8JN
United Kingdom

Additional information regarding our privacy representatives can be found at the following link: https://prighter.com/q/19826057144.

[END OF EU/UK/SWISS SPECIFIC PROVISIONS]

U.S. Multistate Privacy Notice

Additional provisions for individual residents of the U.S. states that have enacted comprehensive consumer privacy laws are included in our U.S. Multistate Privacy Notice, which explains how those residents may exercise their privacy rights.

Policy Changes

We may, in our sole discretion, make changes to this Privacy Policy from time to time in order to accommodate new technologies, industry practices, regulatory requirements, or for other purposes. If we make any changes, we will update the “Effective Date” posted at the top of this Privacy Policy. If we make any material changes, we may notify you by email (sent to the email address specified in your account) or by means of a notice on the Website prior to the change becoming effective. We encourage you to review this Privacy Policy periodically to ensure that you understand how we collect, use, and share information.

Any changes to this Privacy Policy will become effective when the revised Privacy Policy is posted on the Website. By continuing to use the Website or Advertising Services following such changes, you are agreeing to accept the terms of the revised Privacy Policy.

Contact Us

If you have any questions or comments about this Privacy Policy, please write to us at:

Data Protection Officer
AppLovin Corporation
1100 Page Mill Road
Palo Alto, CA 94304

You can also contact us or our Data Protection Officer via email at [email protected].

Please be sure to include your relevant account information in any correspondence to us.  This will help ensure that we can respond to your inquiry in a timely manner.

If you have a customer care issue, please visit Axon Support Center.

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End User License Agreement — Software Revision – December 18, 2025

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Effective: December 18, 2025

This End User License Agreement (this “EULA”) governs your access to and use of software development kits, applications programming interfaces, pixels or cookies, other integrations, documentation, tools and assemblies, libraries, scripts, object code, sample source code, and similar developer material owned by AppLovin and made available to you only for purposes of your access to and use of the Platform and the Services (collectively, “Software”).  Capitalized terms have the meanings ascribed to them in AppLovin’s Term of Use Agreement, unless otherwise indicated.  

By accessing and using the Platform, the Services, and the Software, you agree to be bound by this EULA.  This EULA applies to your access to and use of the Software in addition to other agreements and policies governing your access to and use of the Software, the Platform, and the Services, including the AppLovin Terms of Use Agreement incorporated into this EULA by reference.  If you do not agree to this EULA, you must not use (or you must stop using) the Software, the Platform, and the Services.

Please note that we may from time-to-time update, improve, enhance, conduct testing, and further develop the Software (for example, in the form of bug fixes, enhancements, security patches, new software modules, or new versions).  You understand that these improvements, enhancements, or tests may impact your or end users’ experience.  In addition, we may add or remove functionalities or features of the Software at any time, and we may modify, suspend, restrict, terminate, or stop the Software (or any portion of it) at any time.  We may also suspend, restrict, delete, or remove access to the Software (or any portion of it) or your account at any time.

1. Eligibility to Access and Use the Software

You agree to access and use the Software consistent with this EULA and all laws and regulations, including United States export controls.  In addition, you may not use the Software if you or any of your affiliates or, to your knowledge, any director, officer, manager, or employee of such entities: (i) cannot receive products, including services or the Software, from the United States (because for example you live in a country embargoed by the United States) or have been the target of sanctions by any governmental entity; (ii) cannot access or use the Platform, the Services, or the Software in compliance with this EULA or any other policies or agreements governing your access to and use of the Software under the applicable laws of your jurisdiction; (iii) have previously been suspended from accessing or using the Software; or (iv) (a) qualify as (1) a foreign entity headquartered in or organized under the laws of a “country of concern” as defined in 28 CFR Part 202; (2) a foreign entity 50% or more owned by a country of concern or covered person as defined in 28 CFR Part 202; (3) a foreign individual primarily resident in a country of concern as defined in 28 CFR Part 202; or (4) a foreign individual who serves as an employee or contractor of a covered person entity or a country-of-concern government as defined in 28 CFR Part 202 and (b) your access or use of the Platform, the Services, or the Software would qualify as a “data transaction” as defined in 28 CFR Part 202.

2. Your Limited License to the Software

Provided that you comply with this EULA and any other agreements and policies governing your use of the Software, the Platform, and the Services, including the AppLovin Terms of Use Agreement, we grant you (a) a nonexclusive, nontransferable, revocable, worldwide, royalty-free right and license to use, copy, and distribute the Software solely for purposes of your access to and use of the Platform and the Services; and (b) a nonexclusive, nontransferable, revocable, worldwide, royalty-free right and license to use the relevant and necessary components of the Software solely for purposes of your access to and use of the Platform and the Services.

3. Our Retained Proprietary Rights; Restrictions on Your Access to And Use of the Software

Except for the limited license granted herein, we and our licensors retain all legal right, title, and interest in and to the Software, including all of the intellectual property associated with the Software, any improvements or derivative products or services, and all other aspects of the Software.  We reserve all rights not expressly granted to you.

You agree not to access or use the Software (or any part of it) other than as permitted by this EULA, and you may not use, copy, or distribute the Software without authorization.  In addition, you agree not to modify, create derivative works based on, decompile, reverse engineer or disassemble, or otherwise attempt to extract source code from the Software (or any part of it).  In addition, you may not (a) copy, distribute, rent, lease, lend, sublicense, transfer, or make the Software available to any third party, except as permitted by this EULA; (b) attempt to defeat, avoid, by-pass, remove, deactivate, or otherwise circumvent any software protection mechanisms in the Software; (c) use the Software to develop software to upload or transmit viruses or other harmful code; (d) modify, remove, or obscure any proprietary notices or legends that appear on the Software or during the use and operation thereof; (e) sell, assign, license, disclose, or otherwise transfer or make available the Software, any copies of the Software, or any information derived from the Software in any form to any third parties, except as permitted by this EULA; or (f) remove or alter any proprietary notices or marks on the Software.  

You may not represent that you have been certified or otherwise endorsed by AppLovin, and you may not use the AppLovin name or any other trademark or service marks of AppLovin in connection with your access to and use of the Services.

U.S. Government-Restricted Rights — The Software is deemed to be “commercial computer software” and “commercial computer Software documentation,” respectively, pursuant to DFAR Section 227.7202 and FAR Section 12.212, as applicable.  Any use, modification, reproduction release, performance, display, or disclosure of the Software by the U.S. Government will be governed solely by the terms of this EULA and shall be prohibited except to the extent expressly permitted by the terms of this EULA.

4. Data Privacy and Data Sharing

Your data privacy and data sharing obligations with respect to the Software, including your processing of any Personal Data (as defined under applicable data protection laws), shall be governed by the data privacy and data sharing provisions of the AppLovin Terms of Use Agreement and any other agreements and policies governing your access to and use of the Software, the Platform, and the Services, including the applicable Data Processing Agreement.

5. Confidentiality Obligations

Your confidentiality obligations with respect to the Software, including your use and disclosure restrictions, shall be governed by the confidentiality provisions of the AppLovin Terms of Use Agreement and any other agreements and policies governing your access to and use of the Software, the Platform, and the Services.

6. Your Indemnification of Us

You will indemnify and hold AppLovin, its officers, managers, directors, employees, affiliates, and subsidiaries, and each of their respective legal representatives, successors, and assigns, harmless (and, at AppLovin’s request, defend AppLovin) against any and all claims, demands, losses, costs, liabilities, and expenses (including reasonable attorneys’ fees) relating to or arising out of (a) your access to or use of the Software or (b) your violation of any term of this EULA. 

At AppLovin’s option, you will assume control of the defense, but AppLovin retains the right to elect to take over the defense at any time.  You may not enter into a settlement covered by this indemnification clause without AppLovin’s prior written consent.  If AppLovin elects to assume control of the defense, you agree to cooperate fully in that defense.

7. Termination

Your and our termination rights with respect to this EULA, including survival and the effect of terminating this EULA, shall be governed by the termination provisions of the AppLovin Terms of Use Agreement and any other agreements and policies governing your access to and use of the Software, the Platform, and the Services.

Promptly upon termination of this EULA, the AppLovin Terms of Use Agreement, or your use of the Platform or the Services, you must deactivate and deprecate any Software (and disable any associated data sharing) that you integrated or used for purposes of the Platform or the Services.  You agree to maintain documentation, as appropriate, demonstrating your compliance with these obligations, and to provide those documents promptly upon request by AppLovin.

8. Warranty Disclaimers and Limitation of Our Liability

Some jurisdictions do not allow the exclusion of certain warranties or the limitation of certain liabilities.  In those jurisdictions, the exclusions and limitations below shall apply only to the extent permitted by the laws of these jurisdictions.

Warranty Disclaimers — You access and use the Software at your own sole risk.  We provide the Software on an “as is” and “as available” basis, and explicitly disclaim all warranties of any kind to the full extent permitted by applicable law.  

  • We make no representations or warranties of any kind, express or implied, as to the Software.  In addition, we may suspend, withdraw, or restrict the availability of all or any part of the Software (including “beta” features or tools) at any time and for any reason.
  • You expressly agree that you use the Software at your sole risk. To the full extent permissible by law, we disclaim all warranties, express or implied, about the Software, including implied warranties of merchantability, fitness for a particular purpose, quiet enjoyment, non-infringement or availability, and any warranties arising out of course of dealing or usage of trade.  No advice or information, whether oral or written, obtained from us or elsewhere will create any warranty or condition not expressly stated in this EULA.  
  • We do not warrant that the Software will meet your requirements or be available on an uninterrupted, secure, or error-free basis (meaning free of viruses or other harmful components), that defects will be corrected, or that you will not encounter any connectivity problems or other technical issues.  
  • YOU ACCESS AND USE THE SOFTWARE AT YOUR SOLE RISK.  WE EXPLICITLY DISCLAIM ANY WARRANTIES OF ANY KIND, EITHER EXPRESS OR IMPLIED, ABOUT THE SOFTWARE.

Limitation of Our Liability and Cap on Damages — To the full extent permissible by law, you acknowledge and agree that neither we nor any other party involved in Software (including our affiliates, corporate parents, and vendors), will be liable: 

  • For any personal injury or indirect, incidental, punitive, special, exemplary, consequential, liquidated, or punitive damages, including lost profits, loss of data or goodwill, service interruption, computer damage, system failure, or the cost of substitute services, in anyway whatsoever (and under any theory in any applicable jurisdiction, including warranty, contract, and tort or negligence) arising out of or in connection with this EULA or your use of, access to, or inability to use or access the Software, even if we have been advised of the possibility of such damages; or
  • For the conduct of any third parties, including end users.

THE RISK OF USING THE SOFTWARE RESTS ENTIRELY WITH YOU, AS DOES THE RISK OF ANY FORM OF INJURY FROM THE SOFTWARE OR THE CONDUCT OF THIRD PARTIES. 

In addition, as explained in the AppLovin Terms of Use Agreement, to the full extent permissible by law, the aggregate (or total) liability of us (and any other party involved in creating, producing, or delivering the Software, including our affiliates and corporate parents) to you arising out of or relating to this EULA shall be subject to the cap on damages set forth in the AppLovin Terms of Use Agreement.  These limitations and exclusions regarding damages apply even if any remedy fails to provide adequate compensation.

9. Governing Law, Venue, and Dispute Resolution

The governing law and venue applicable to this EULA, as well as the resolution of any disputes arising out of or related to this EULA, shall be governed by the governing law, venue, and dispute resolution provisions of the AppLovin Terms of Use Agreement, including the Agreement to Arbitration and the consolidated, class action, and representative action waiver set forth in the AppLovin Terms of Use Agreement, and any other agreements and policies governing your access to and use of the Software, the Platform, and the Services.

10. Miscellaneous Provisions

This EULA incorporates by reference the miscellaneous provisions set forth in the AppLovin Terms of Use Agreement.

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Restricted Content: Gambling or Real-Money Apps or Websites Revision – December 17, 2025

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Additional Guidelines Specific to Gambling or Real-Money Apps or Websites
As explained in the Demand Partner Policies, Demand Partners may be permitted to deliver ads containing restricted content, such as gambling or real-money apps or websites, if the ads and associated products and services strictly adhere to any country- or region-specific laws, rules, or regulations (including any age-related restrictions, licensing/certification requirements, labeling and disclaimer requirements, advertising guidelines, self-regulatory requirements or recommendations, and any similar guidance or requirements), the Demand Partner Policies, and any other applicable AppLovin policies or agreements, and you obtain express approval from the AppLovin Team.

Demand Partners seeking to deliver ads for gambling (e.g., online or offline lotteries, casinos, sports betting, and social casino games), real-money apps or websites, or similar content (including contests, sweepstakes, or giveaways) through the Services must also ensure their products and ads meet the following minimum criteria:

  • Advertisers must ensure that they have all necessary authorizations, licenses, and/or registrations required under applicable laws (and produce them on request) to market and promote their products in each jurisdiction in which they intend to target ads.
  • Ads must include an appropriate responsible gambling and age disclaimer, such as “Must be 21+ to play; age, product, and eligibility rules apply.  See terms.”
  • Ads and/or their landing pages must include a problem-gambling hotline reference and number, such as: “Gambling problem?  Call 1-800-GAMBLER.”
  • Ads and/or their landing pages must include any other labels or disclaimers required under applicable laws (e.g., country-, state-, or local warning language) in each jurisdiction in which they intend to target ads. For example:
    • Ads and/or their landing pages for “contests” clearly describe the objective judging criteria, and disclose all material terms, including “no purchase necessary” and similar disclaimers, any eligibility restrictions, the entry method and deadline, the prize’s description and approximate retail value, the Advertiser’s name, and where to find the complete contest rules with applicable links.
    • Ads and/or their landing pages for “sweepstakes” must clearly describe the objective judging criteria, and disclose all material terms, including “no purchase necessary” and similar disclaimers, any eligibility restrictions, the entry method and deadline, the prize’s description and approximate retail value, the Advertiser’s name, and where to find the complete sweepstakes rules with applicable links.
    • Ads and/or their landing pages for “giveaways” must clearly disclose all limitations such as “while supplies last” and similar disclaimers, accurate quantity limits, any eligibility restrictions, how to obtain the prize, and where to find the complete giveaway rules with applicable links.
  • Advertisers must ensure that the landing page(s) for the product(s) include an adequate age gate and appropriate disclaimers consistent with applicable laws in each jurisdiction in which they intend to target ads.
  • Advertisers must ensure that their ads only target those countries, states, municipalities, and jurisdictions where the product can lawfully be used and advertised consistent with applicable laws, which may change over time and advertisers must independently confirm.
  • Advertisers may not target individuals under the age of 21.
  • Ads may not feature individuals below the age of 25.
  • Ads may not depict products or use imagery or situations that would naturally appeal to underage individuals or attempt to promote or encourage underage use.
  • Ads may not depict products or use imagery or situations that would promote or attempt to encourage irresponsible gambling behavior.
  • Ads may not glamorize, glorify, or otherwise exaggerate the benefits of the products.
  • Ads may not promote products that have been subject to any government or regulatory action, warning, or advisory, including opinions from state attorneys general or similar authorities.
  • Consistent with applicable laws, advertisers must ensure that statements or claims in ads have appropriate support.
  • The landing page(s) for ads served through the Services may not direct end users to content that does not comply with these guidelines and the Demand Partner Policies or that contains or may contain prohibited content.
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