AppLovin Legal Information

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Note: AppLovin currently prohibits ads for tobacco or nicotine products.

Additional Guidelines Specific to Tobacco & Nicotine Products
As explained in the Demand Partner Policies, Demand Partners may be permitted to deliver ads containing restricted content, such as tobacco and nicotine products, if the ads and associated products and services strictly adhere to any country- or region-specific laws, rules, or regulations (including any age-related restrictions, licensing/certification requirements, labeling and disclaimer requirements, advertising guidelines, self-regulatory requirements or recommendations, and any similar guidance or requirements), the Demand Partner Policies, and any other applicable AppLovin policies or agreements, and you obtain express approval from the AppLovin Team.

Demand Partners seeking to deliver ads for tobacco and nicotine products or similar content through the Services must also ensure their products and ads meet the following minimum criteria:

Advertisers must ensure that they have all necessary authorizations and licenses required under applicable laws (and produce them on request) to market, promote, and ship their products in each jurisdiction in which they intend to target ads.
Advertisers must ensure that their ads include the specific warning statements required by the U.S. FDA or other comparable regulators (which depend on the specific type of product and may change over time), and these warnings must be presented in the sizing, prominence, and style required by the U.S. FDA or other comparable regulators.
Ads must include any other labels or disclaimers required under applicable laws (e.g., country-, state-, or local-specific warning language).
Advertisers may not target individuals under the age of 21.
Advertisers must ensure that the landing page for the product(s) include an adequate age gate consistent with applicable laws in each jurisdiction in which they intend to target ads.
Advertisers must ensure that their ads only target countries, states, municipalities, and jurisdictions that permit online sales and advertising of tobacco products.
Ads must comply with any country, state, local, or self-regulatory style requirements (e.g., some U.S. states require that ads be in black-and-white rather than color)
Ads may not depict products that resemble child-like snacks or candies or use imagery or situations that would naturally appeal to children or attempt to promote or encourage underage use.
Consistent with applicable laws, ads may not glamorize, glorify, or otherwise exaggerate the benefits of the tobacco products.
Consistent with applicable laws, advertisers must ensure that statements or claims in ads have appropriate support.
The landing page(s) for ads served through the Services may not direct end users to content that does not comply with these guidelines and the Demand Partner Policies or that contains or may contain prohibited content.

AppLovin Legal Information

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Effective Date: October 13, 2025

This AppLovin Platform Data Processing Agreement (“DPA”) is incorporated into and is subject to the AppLovin Terms of Use Agreement available at https://legal.applovin.com/terms/ or other applicable offline agreement (the “Agreement”) between AppLovin Corporation (“AppLovin”) (even if the Agreement is with a different AppLovin Affiliate) and User. To the extent you are using the Services, you shall be deemed to have accepted this DPA upon acceptance or execution of the applicable Agreement.

SCOPE
1. The Parties agree to enter into this DPA for the purposes of ensuring compliance with applicable Data Protection Laws. User enters into this DPA on behalf of itself and on behalf of its authorized Affiliates. AppLovin may receive Personal Data through User’s use of the Services and, in consideration of the mutual obligations set out herein, the Parties agree to comply with the following provisions with respect to any Personal Data Processed through the Services. Except as modified below, the terms of the Agreement shall remain in full force and effect.
DEFINITIONSIn addition to the terms defined in the Agreement and above, the following terms shall have the following meanings for the purposes of this DPA:
1. “Adequate Jurisdiction” means a country which ensures an adequate level of protection for the rights and freedoms of data subjects in relation to the processing of personal data, as determined by the European Commission in the case that GDPR applies, and as determined by the UK Information Commissioner’s Office in the case that the UK GDPR applies.
2. “Affiliates” means an entity that directly or indirectly controls, is controlled by, or is under common control with, a Party.
3. “Approved Addendum” means the template addendum (version B.1.0) issued by the United Kingdom International Commissioner’s Office (ICO) and laid before the United Kingdom Parliament in accordance with s119A of the Data Protection Act 2018 on 2 February 2022, as it is revised under Section 18 of such addendum.
4. “CCPA” means the California Consumer Privacy Act of 2018, Cal Civ. Code §1798.100 et seq., and all implementing regulations, as amended from time to time, such as by the California Privacy Rights Act of 2020 (“CPRA”).
5. “Data Protection Laws” means EU Data Protection Law, the CCPA, the Brazilian General Personal Data Protection Law, No. 13,709/2018 (the “LGPD”), and any other legislation protecting natural persons’ right to privacy with regard to the processing of Personal Data to the extent applicable to a Party’s Processing of Personal Data under the Services.
6. “Data Subject Rights” means the rights granted to Data Subjects under Data Protection Laws.
7. “EU Data Protection Law” means the GDPR, the e-Privacy Directive and national implementing legislation and the Swiss Federal Data Protection Act.
8. “GDPR” means the EU General Data Protection Regulation 2016/679 of the European Parliament and of the Council (“EU GDPR”) and, where applicable, the “UK GDPR” as defined in the Data Protection, Privacy and Electronic Communications (Amendment Etc.) (EU Exit) Regulations 2019.
9. “Member State” means a member state of the European Economic Area, together with Switzerland and the United Kingdom.
10. “SCCs” means (a) with respect to data transfers from the European Union to third countries that are not deemed adequate jurisdiction by the European Commission, Module 1 (controller to controller) of the Standard Contractual Clauses annexed to Commission Implementing Decision (EU) 2021/914 (the “EU SCCs”); (b) with respect to data transfers from the United Kingdom, Module 1 (controller to controller) of the EU SCCs as further amended by Part 2: Mandatory Clauses of the Approved Addendum (the “UK Mandatory Clauses”), together with any other necessary conforming changes to the EU SCCs (collectively, the “UK SCCs”); and (c) any updated, revised, or separate clauses relating to data transfer requirements of the GDPR issued from time to time by the European Commission, UK Information Commissioner’s Office, any other applicable data protection authority, or other body with competent authority and jurisdiction.
11. “Shared Personal Data” means Personal Data Processed by a Party to the extent such Party received that Personal Data from the other Party (that other party, the “Sharing Party” under this definition) in connection with the performance of the Agreement. For the avoidance of doubt, a Party is also deemed to “receive” Personal Data from a Sharing Party where the Sharing Party grants access to such Personal Data to the receiving Party.
12. “Transparency Notices” has the meaning given to it in clause 3.2.1.
13. The terms “Controller,” “Process,” “Processor,” “Data Subject,” and “Personal Data,” shall have the meanings given in Data Protection Laws. To the extent Data Protection Laws use different terms to cover concepts similar to those covered under the aforementioned bold terms in this Section 2.13, then “Controller,” “Process,” “Processor,” “Data Subject,” and “Personal Data” shall have the meaning assigned to those different terms under such Data Protection Laws.
DATA PROCESSING; INDEPENDENT CONTROLLERS
1. AppLovin and User: (a) are independent Controllers with regard to the Shared Personal Data; and (b) will individually determine the purposes and means of its Processing of Personal Data.
2. Each Party shall, with respect to the Processing of any Shared Personal Data, comply with Data Protection Laws, including as follows:
  1. each Party shall provide all applicable notices, disclosures, and privacy policy to Data Subjects as required under Data Protection Laws for the lawful Processing by it of Shared Personal Data (“Transparency Notices“). User shall disclose its use of the Services, its sharing or otherwise making available of Personal Data with/to AppLovin, and how AppLovin Processes Personal Data in its Transparency Notices. For example, for Users that have embedded AppLovin advertising Services in their mobile applications or websites, this can be done by including the following language in the User’s Transparency Notices: “We work with AppLovin to deliver ads. For more information about AppLovin’s collection and use of your information, visit: https://www.applovin.com/privacy/”;
  2. each Party shall provide all required mechanisms for, and give effect to, applicable Data Subject Rights pursuant to Data Protection Laws and respond to inquiries by governmental authorities;
  3. neither Party shall Process the Shared Personal Data for any purpose other than as set out in its Transparency Notice and unless such Processing is also authorized under Data Protection Laws and the Agreement;
  4. each Party shall ensure that all of its employees engaged in the Processing of such Shared Personal Data act consistently with this DPA;
  5. each Party shall implement technical and organisational security measures to prevent (i) the accidental, unlawful, or unauthorized destruction, loss, alteration, or disclosure of, or access to, Shared Personal Data or (ii) any other security incident that amounts to a “personal data breach” (as such term or similar term, such as “breach of the security system” or “data breach,” is defined under Data Protection Laws) of Shared Personal Data (in either case of (i) and (ii), a “Data Breach”); and
  6. each Party agrees that any agreement with a subprocessor shall comply with the Data Protection Laws.
3. Each Party shall in particular, unless prohibited under applicable law, notify the other without undue delay (i) of any requests to exercise Data Subject Rights received by that Party regarding the Shared Personal Data, to the extent such notices are required under Data Protection Law; (ii) about regulatory inquiries involving the Processing of Shared Personal Data, and (iii) any Data Breach involving the Shared Personal Data to the extent resulting in material destruction, loss, alteration, or disclosure of, or access to, that Shared Personal Data.
4. User represents and warrants it has provided (and shall maintain) all required notices in compliance with Section 3.2.1 and obtained all necessary permissions and consents required under the Data Protection Laws from the relevant Data Subjects on behalf of AppLovin to lawfully permit AppLovin to Process Personal Data as contemplated in the Agreement and Applicable Data Protection Laws.
5. Where consent is the lawful basis for Processing Personal Data or otherwise required for the use of the Services, User represents and warrants that it shall, at all times, make available, maintain, and make operational on the User’s properties: (i) a mechanism for obtaining such consent from Data Subjects in accordance with the requirements of the Data Protection Laws; and (ii) a mechanism for Data Subjects to withdraw such consent (opt-out) in accordance with the Data Protection Laws.
6. With respect to the CCPA, (i) the Shared Personal Data is disclosed to AppLovin for the limited and specified purposes of enabling AppLovin (or its demand partners) to bid on advertising inventory, serve Advertisements in connection with the Services, and optimize the Services, as further set forth in AppLovin’s Transparency Notices; (ii) AppLovin shall comply with the CCPA, including by providing the same level of privacy protection as required of Businesses under the CCPA; (iii) User may take reasonable and appropriate steps to ensure that AppLovin Processes Shared Personal Data in a manner consistent with User’s obligations under the CCPA; (iv) AppLovin shall notify User promptly after AppLovin makes a determination that it can no longer meet its obligations under the CCPA; and (v) User may, upon notice, take reasonable and appropriate steps to stop and remediate the unauthorized Processing of Shared Personal Data.
7. If User qualifies as a “foreign party” as defined in 28 CFR Part 202 (or similar laws in applicable jurisdictions), User represents and warrants that it will not sell, provide access to, or otherwise share or attempt to share any data provided to User pursuant to its use of the Services to “countries of concern” or “covered persons” as defined in 28 CFR Part 202. If User knows or suspects that a country of concern or covered person has gained access to any data provided to User pursuant to its use of the Services, the User represents and warrants that it will immediately notify AppLovin and take other appropriate steps required under applicable laws.
GENERAL
1. In the event of any conflict or discrepancy between the SCCs, the Agreement, and this DPA, the following order of precedence will apply: (i) the SCCs, (ii) this DPA, and (iii) the Agreement.
2. This DPA does not alter the limitations of liability set out in the Agreement.
3. This DPA will become effective on the date User has accepted the Agreement or the date on which the User started to use the Services. This DPA will terminate simultaneously and automatically upon the termination or expiration of the Agreement.
4. To the extent required by Data Protection Law, this DPA will be governed by the laws of the applicable jurisdiction. In all other cases, this DPA shall be governed by the laws of the jurisdiction set forth in the Agreement.
INTERNATIONAL TRANSFERS
1. The Parties agree that the SCCs shall apply to the transfer of, including access to, Shared Personal Data:
  1. in the case of a transfer from User to AppLovin, where the Processing of the Shared Personal Data by the User is subject to EU Data Protection Law or the LGPD; or
  2. in the case of a transfer from AppLovin to User, where:
    - the User is not established in an Adequate Jurisdiction;
    - the Processing of the Shared Personal Data is subject to EU Data Protection Law or the LGPD or AppLovin is otherwise contractually required to enter into the SCCs.
2. For the purposes of the SCCs:
  1. Annex 1.A (List of Parties) shall be deemed to incorporate the information in Schedule I;
  2. Annex 1.B (Description of Transfer) shall be deemed to incorporate the information in Schedule III;
  3. Annex 1.C (Competent Supervisory Authority) shall be deemed to refer to the supervisory authority identified in Schedule II;
  4. Annex II (Technical and Organisational Measures) shall be deemed to incorporate the information in Schedule II;
  5. The optional language within clause 7 of the SCCs does not apply;
  6. The optional language within clause 11(a) of the SCCs does not apply;
  7. Pursuant to clause 17, the SCCs will be governed by the laws of Germany;
  8. Pursuant to clause 18(b) of the SCCs, the Parties shall resolve disputes under the SCCs before the courts of Germany;
  9. In relation to Table 4 referenced in the UK Mandatory Clauses, neither Party will be entitled to terminate the Approved Addendum in accordance with clause 19 of the UK Mandatory Clauses; and
  10. For data exporters established within Brazil (for purposes of transfers of Shared Personal Data under the LGPD), the SCCs shall be governed by the laws of the Federative Republic of Brazil. Further, for such transfers under the LGPD, the applicable Data Protection Law shall be understood as the LGPD and the supervisory authority is the National Data Protection Authority in Brazil (ANPD).

SCHEDULE I

PARTIES

Contractual party and Role	Address of the party, contact person’s name, position and contact details and, where applicable, of its data protection officer and/or representative in the EU	Activities relevant to the data transferred under these Clauses
AppLovin (Controller)	AppLovin CorporationAddress: 1100 Page Mill Road, Palo Alto, CA 94304 USAE-mail: [email protected]	Personal Data is transferred to AppLovin from the User in the course of providing the Services.
User (Controller)	As specified in the Agreement.	Personal Data that is made available to AppLovin in connection with the use of the Services by the User.

SCHEDULE II

SCCS

Information deemed incorporated into the SCCs
Data exporter	User is the data exporter to the extent User provides and Processes Personal Data of EU and UK Data Subjects in connection with the use of the Services. AppLovin is the data exporter to the extent AppLovin transfers Personal Data of EU and UK Data Subjects to User in connection with the Services.
Data importer	AppLovin is the data importer to the extent User qualifies as data exporter according to what is set out above. User is the data importer to the extent AppLovin is the data exporter according to what is set out above.
Annex I.A	List of Parties: Relevant information regarding “Data exporter” and “Data importer” under this Schedule I and Schedule II are incorporated by reference herein.
Annex I.B	Description of Transfer: Relevant information from Schedule III below is incorporated by reference herein.
Annex I.C	Competent Supervisory Authority: The competent supervisory authority shall be determined based on the situation applicable to the data exporter under clause 13 of the Model Clauses (e.g., if the data exporter is established in an EU member state, or falls under GDPR Article 3(2) and has an appointed representative under GDPR Article 27(1), or falls under GDPR Article 3(2) and has not appointed a representative under GDPR Article 27(1)), except that, in the case of the UK SCCs, the competent supervisory authority under the UK SCCs will be the UK Information Commissioner.
Annex II	Technical and Organisational Measures: Data importer will implement and maintain appropriate administrative, physical, and technical safeguards for the protection of the security, confidentiality and integrity of Personal Data uploaded to the Services. Where AppLovin acts as the data importer, those measures shall be set forth in an AppLovin security statement. Data importer will make that statement available to data exporter upon request.

SCHEDULE III

DESCRIPTION OF THE TRANSFER

Categories of data subjects whose data is transferred

The personal data transferred concern the following categories of data subjects:

Individuals who are end-users of User’s digital property (including mobile application(s), websites, and connected TV devices, and e-commerce platforms) (each, an “End User”).
Individuals who are User’s marketing and business contacts.
Individuals whose navigation of a digital property such as a mobile application or website has triggered an advertising bid request.
Individuals who are User’s employees, agents, or representatives in AppLovin’s online platform.

Categories of data transferred

The personal data transferred concern the following categories of data:

Mobile device advertising identifiers (e.g., IDFA/Google Ad ID, IP address);
Device data such as make, model, operating system, device properties and settings, coarse location data;
Click attribution data and transactional data;
Business contact and billing information (e.g., name, email address, billing address, telephone number, VAT number, bank account number to the extent considered personal data); and
Additionally, for End User’s of User’s e-commerce platform or merchant website and individuals who interact with e-commerce ads:
- User IDs;
- Shopping browsing behavior (e.g., views) and search history;
- Records of products purchased or considered (e.g., added to cart, check out);
- Purchasing histories;
- Information regarding user interactions with advertising partners and their merchant partners’ sites and advertisements; and
- Hashed phone numbers and email addresses, if applicable.

Sensitive data transferred (if applicable)

The personal data transferred concern the following categories of sensitive data:

None.

The frequency of the transfer

In the case that AppLovin and the User agree to Services embedded on a digital property such as live mobile application(s), the transfer will take place in real time every time an end–user accesses and navigates the digital property(-ies).

Nature of the Processing and Purpose of the transfer(s) and further Processing

The Personal Data is Processed for the purpose of providing the Services in accordance with the Agreement, including all permissible purposes set forth in the respective data importer’s Transparency Notice.

The period for which the personal data will be retained, or, if that is not possible, the criteria used to determine that period

Data is typically retained for up to two (2) years from collection, and often for shorter periods depending on the data category. Certain limited data may be retained for longer periods where necessary to support product functionality. Data is deleted earlier upon data subject request.

For transfers to (sub-)processors, also specify subject matter, nature and duration of the Processing

The Personal Data transferred may be disclosed only to the following recipients or categories of recipients:

Service providers that AppLovin uses to provide the Services and those described in its Transparency Notice.
Service providers that User uses to implement, operate, and optimize the Services and those described in its Transparency Notice.

The duration of Processing will align with the data retention period described above.

AppLovin Legal Information

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Date d’entrée en vigueur: 13 octobre 2025

AppLovin Corporation (ci-après dénommé « AppLovin », « nous », « nos », ou « notre ») exploite une série d’outils pour les développeurs d’applications et autres entreprises en vue d’automatiser et d’optimiser le marketing et la monétisation de leurs plateformes, produits ou services en permettant le placement de divers types de publicités sur des supports numériques, notamment les applications mobiles, les sites Internet et les téléviseurs connectés (ci-après collectivement dénommés « Services publicitaires » ou « Services »). Comme expliqué ci-dessous, les consommateurs interagissent avec nous de plusieurs manières, principalement par le biais de publicités diffusées par AppLovin pour le compte d’annonceurs.

La Politique de confidentialité d’AppLovin (la présente « Politique de confidentialité ») décrit la manière dont nous collectons, utilisons et partageons les informations par le biais de nos Services, notre plateforme publicitaire, et notre site Internet www.applovin.com (le « Site»), ainsi que vos options relatives à ces informations.

Nos Services publicitaires

Cette section détaille les informations que nous collectons, utilisons et partageons par le biais de nos Services publicitaires.

Collecte et utilisation des informations générales

Si vous téléchargez et utilisez une application intégrant le kit de développement (SDK) d’AppLovin ou interagissez autrement avec les Services par l’intermédiaire de publicités diffusées sur un support numérique, nous pouvons collecter certaines informations, notamment:

Les données d’appareils, d’application et de navigateur

La marque, le modèle, le matériel informatique et le système d’exploitation de l’appareil;
Les propriétés de l’appareil concernant l’affichage, la taille de l’écran, son orientation, le volume sonore, les paramètres vidéo, la batterie, l’utilisation de la mémoire, les paramètres et le démarrage;
Les paramètres de l’appareil concernant l’accessibilité et
la taille de la police;
L’opérateur mobile
Le nom, les propriétés, les performances, les informations de session et les informations d’installation de l’application mobile au moyen de laquelle un consommateur interagit avec les Services;
Le pays, le fuseau horaire et les paramètres régionaux (pays et langue préférée);
Le type et la vitesse de la connexion réseau;
L’adresse IP;
L’agent utilisateur du navigateur Internet et l’environnement logiciel utilisé pour accéder aux Services;
Les informations d’en-têtes HTTP et relatives à la requête,;
Les identifiants publicitaires (IDFA, GAID, ID publicitaire Amazon);
Les identifiants fournisseurs (IDFV);
Les identifiants d’ensemble d’applications (App Set IDs); et
Les préférences et limitations de publicité et de suivi.

Les annonceurs (l’annonceur lui-même ou via un fournisseur de services tiers agissant en son nom) peuvent également partager des données transactionnelles ou d’autres données « événement » liées à l’interaction d’un consommateur avec une application, telles que des informations sur les actions effectuées dans une application, comme des achats ou des installations d’applications.

Collecte et utilisation des informations propres aux publicités de commerce électronique

Si vous êtes un consommateur qui interagit avec les Services via une plateforme de commerce électronique ou un site Internet de marchand, il est possible que nous collections certaines informations supplémentaires que vous avez fournies sur la plateforme de commerce électronique ou auprès du marchand, (que ce soit via notre SDK, notre pixel, l’API d’un tiers ou d’autres technologies similaires), notamment les éléments suivants:

Identifiants d’utilisateur;
Comportement de navigation lié aux achats (par ex. vues) et historique de recherches;
Enregistrements de produits achetés ou envisagés (par ex. ajoutés au panier, passage en caisse);
Historique d’achats;
Adresses électroniques et numéros de téléphone hachés; et
Informations liées aux interactions de l’utilisateur avec les partenaires publicitaires ainsi qu’avec les sites et publicités de leurs partenaires marchands.

Collecte de vos informations

Ces informations peuvent être collectées automatiquement sur différentes applications mobiles et appareils, ou reçues de tiers via diverses technologies au fil du temps. Nous pouvons également combiner les informations que nous collectons avec d’autres informations que nous obtenons par le biais de techniques analytiques, et nous utiliserons ces informations combinées pour fournir les Services.

Utilisation de vos informations

Nous utilisons généralement les informations que nous collectons pour:

Fournir les Services, y compris notre technologie publicitaire basée sur l’IA, les maintenir et les améliorer, ainsi que rechercher et développer de nouveaux Services;
Promouvoir la sûreté, la sécurité et l’intégrité des Services;
Fournir des solutions de mesure, d’analyse et de rapports;
Respecter nos obligations légales et réglementaires.

Nous utilisons une technologie publicitaire basée sur l’IA afin d’améliorer nos Services et produits de publicité et de proposer des publicités pertinentes susceptibles de vous intéresser. Nous l’utilisons d’une manière qui ne produit pas d’effets juridiques ni d’autres effets importants similaires à votre égard (par exemple, en utilisant cette technologie pour fournir une publicité pour un produit qui pourrait vous intéresser, ou en réorganisant l’affichage des publicités lorsque vous consultez une propriété numérique telle qu’une application mobile ou un site Internet).

Partage d’informations

Nous pouvons partager les informations que nous collectons ou dérivons avec des tiers dans les contextes suivants:

Fournisseurs de services. Nous transférons des informations aux fournisseurs de services et à d’autres partenaires qui soutiennent notre entreprise, tels que ceux qui fournissent des services d’infrastructure technique, analysent la façon dont nos Services sont utilisés, mesurent l’efficacité de nos publicités et de nos services, fournissent un service client ou facilitent les paiements. Ces partenaires doivent se soumettre à de strictes obligations de confidentialité, conformément à la présente Politique de confidentialité et aux accords que nous passons avec eux.
Sociétés affiliées. Nous pouvons partager des informations avec des sociétés appartenant au groupe AppLovin à des fins conformes à la présente Politique de confidentialité.
Partenaires publicitaires. Nous partageons des informations avec nos partenaires publicitaires tiers, y compris des annonceurs, des réseaux publicitaires, des échanges, des plateformes côté demande (DSP), des marchands, d’autres partenaires publicitaires (qui rassemblent leurs propres sources de demande) et des partenaires d’optimisation et de mesure/d’attribution (tels que des partenaires de mesure mobile, ou « MMP ») afin de fournir des Services publicitaires à nos clients. Ces informations peuvent être utilisées par nos partenaires tiers pour mesurer l’efficacité de nos publicités, proposer des publicités pour des produits ou des services susceptibles de plaire aux utilisateurs finaux (principe connu sous le nom de publicité basée sur les centres d’intérêt ou publicité comportementale) et pour entreprendre des analyses pour analyser la fréquentation des sites et des autres activités publicitaires dans l’objectif d’améliorer l’expérience de l’utilisateur.

Sauf indication contraire dans notre liste de partenaires, chaque partenaire publicitaire d’AppLovin est un responsable indépendant du traitement de vos données. Vous pouvez consulter la liste des partenaires publicitaires d’AppLovin avec lesquels nous partageons vos données ici, telle qu’existante à la date indiquée en haut de cette page.

Si vous ne souhaitez pas recevoir de publicités basées sur vos centres d’intérêt, veuillez consulter la section « Gérer vos choix en matière de confidentialité » ci-dessous. Si vous êtes situé dans l’Union européenne, au Royaume-Uni ou en Suisse, vous pouvez également vous reporter à la section « Clauses additionnelles pour les résidents de l’Union européenne/du Royaume-Uni » ci-dessous pour plus d’options. Si vous êtes résident d’un État des États-Unis ayant promulgué une loi exhaustive sur la confidentialité des consommateurs, vous pouvez également consulter la section « Avis de confidentialité multi-États des États-Unis » ci-dessous pour plus d’options.

Veuillez noter que les pratiques de nos partenaires publicitaires tiers plaçant des publicités via nos Services sont soumises aux politiques de confidentialité de ces partenaires.
Contraintes réglementaires ou légales. Nous pouvons divulguer des informations aux autorités réglementaires gouvernementales si la loi l’exige, notamment à des fins fiscales ou comptables, en cas de demandes de leur part ou pour contribuer à leurs enquêtes. Nous pouvons également divulguer des informations personnelles aux tiers dans le cadre de réclamations, de litiges et d’actions en justice si une loi applicable ou une ordonnance du tribunal l’exige.
Sécurité et application des conditions. Nous pouvons divulguer des informations si nous déterminons, à notre entière discrétion, que cela est nécessaire pour protéger votre santé, votre sécurité, vos droits ou ceux d’une autre personne; afin de nous protéger contre les fraudes, ou pour faire valoir nos droits, y compris les engagements contractuels de nos partenaires tiers.
Transferts d’entreprise. Nous pouvons divulguer des informations personnelles dans le cadre d’une transaction commerciale sociétale (par exemple une fusion, une acquisition, une entreprise commune, un financement ou la vente d’actifs sociétaux). Nous pouvons transférer des informations personnelles à un tiers en tant qu’actif dans une telle transaction. Nous pouvons également divulguer des informations personnelles en cas d’insolvabilité, de faillite ou de mise sous séquestre.

Gérer vos choix en matière de confidentialité

Pour limiter la collecte d’informations provenant de vos appareils mobiles, veuillez consulter les paramètres de votre appareil pour définir la fonction « Limiter le suivi des publicités » ou toute autre fonction similaire sur votre appareil. En outre, vous pouvez choisir de ne plus recevoir de publicités basées sur les centres d’intérêt dans les publicités diffusées par AppLovin ; pour des instructions détaillées, veuillez consulter Comment AppLovin choisit les publicités que vous voyez. Vous pouvez également gérer la collecte de données par certaines entreprises en vous rendant sur une plateforme de choix des consommateurs de l’industrie, telle que la NAI (Network Advertising Initiative, https://optout.networkadvertising.org/) ou la DAA (Digital Advertising Alliance, https://optout.aboutads.info/). Vous pouvez continuer à recevoir des publicités après avoir limité le traitement de vos informations à des fins de publicité basée sur les centres d’intérêt, mais ces publicités seront moins susceptibles de correspondre à vos centres d’intérêt.

Pour accéder ou supprimer les données collectées par AppLovin sur votre appareil, vous pouvez télécharger l’application de gestion de la confidentialité AppLovin (« AppLovin Privacy Management App ») depuis l’App Store d’Apple ou le Google Play Store:

En naviguant dans les onglets de AppLovin Privacy Management App, vous pouvez effacer les informations personnelles qu’AppLovin peut avoir collectées à votre sujet ou demander une copie de ces informations personnelles. Si vous rencontrez des problèmes techniques lors de l’utilisation de l’application, vous pouvez également nous contacter par e-mail à [email protected].

Protection de la vie privée des enfants

Nous ne recueillons pas intentionnellement d’informations personnelles provenant d’enfants ni ne leur proposons de publicités telles que le définissent et l’exigent les lois applicables. Si vous pensez que nous avons diffusé une publicité à un enfant ou que nous pourrions détenir des informations personnelles provenant d’un enfant ou le concernant, ou si vous pensez qu’une application mobile dans laquelle une publicité fournie par AppLovin est apparue pourrait être conçue pour des enfants, leur être destinée ou transmettre sciemment des informations personnelles concernant des enfants en violation de nos politiques, veuillez nous contacter par e-mail à l’adresse suivante: [email protected].

Sécurité et conservation de vos informations

Nous mettons en œuvre des mesures raisonnables afin de sécuriser les informations que nous collectons par le biais des Services. Nous conservons les données collectées par le biais des Services pendant des durées limitées, allant généralement jusqu’à deux (2) ans. Les informations associées à un appareil sont souvent conservées pendant une période inférieure à deux (2) ans à compter de la date de collecte de ces informations, ou jusqu’à ce qu’un utilisateur final demande leur suppression, selon la première éventualité. Veuillez noter que nous pouvons conserver certaines informations dans nos systèmes aussi longtemps que nécessaire pour nous conformer à nos obligations légales, résoudre des litiges et faire appliquer nos accords..

[FIN DES DISPOSITIONS SPÉCIFIQUES AUX SERVICES DE PUBLICITÉ]

Notre Site

Cette section détaille les informations que nous collectons, utilisons et partageons par le biais de notre Site.

Cookies et autres technologies similaires

Notre Site utilise des cookies, des pixels ou d’autres technologies similaires pour collecter des informations à des fins diverses, y compris à des fins de publicité basée sur les centres d’intérêt. Ces informations peuvent inclure votre adresse IP, le numéro d’identification de l’appareil, le type de navigateur, le type d’appareil, la date et l’heure de votre visite et les zones du Site que vous avez visitées. Pour en savoir plus sur les cookies présents sur ce Site et sur leur gestion, cliquez sur « Paramètres des cookies » en bas de la page de notre Site. Vous pouvez également choisir de limiter l’utilisation des cookies dans les paramètres de votre navigateur. Veuillez noter que certaines parties du Site peuvent ne pas fonctionner correctement sans cookies. En outre, vous pouvez continuer à recevoir des publicités après avoir limité le traitement de vos informations à des fins de publicité basée sur les centres d’intérêt, mais ces publicités seront moins susceptibles de correspondre à vos centres d’intérêt. Si vous supprimez vos cookies, réinitialisez l’identifiant de votre appareil ou utilisez différents navigateurs ou appareils, vous serez peut-être amené à répéter ces choix.

Nous collaborons avec Google Analytics pour en savoir plus sur la façon dont vous utilisez notre Site. Pour plus d’informations sur le fonctionnement de Google Analytics, vous pouvez consulter ce site. Pour désactiver Google Analytics, vous pouvez vous rendre sur ce site et suivre les instructions.

Collecte d’informations supplémentaires pour les contacts professionnels et les titulaires de compte

Lorsque vous vous inscrivez auprès d’AppLovin pour utiliser nos Services, demandez de l’assistance ou nous contactez via un formulaire en ligne ou par e-mail, vous pouvez nous fournir des informations personnelles telles que votre nom, votre adresse e-mail, votre numéro de téléphone ou votre adresse postale. Vous pouvez également nous fournir des informations de paiement lorsque vous effectuez ou recevez un paiement, ou d’autres informations lorsque vous remplissez les formulaires disponibles sur notre Site. Nous pouvons également obtenir des informations provenant d’autres sources de confiance pour mettre à jour ou compléter les informations que vous nous fournissez ou que nous collectons automatiquement.

Utilisation de vos informations

Nous pouvons utiliser les informations que nous collectons par le biais de notre Site à diverses fins, notamment:

Pour communiquer avec vous, par exemple au moyen de newsletters ou d’autres informations sur nos produits et nos services;
Pour gérer et améliorer notre Site et nos Services;
Pour personnaliser le Site;
À des fins d’analyse et de recherche;
À des fins de marketing; et
À des fins divulguées au moment de la collecte des informations.

Nous pouvons partager les informations que nous collectons par le biais de notre Site dans les contextes suivants:

Avec votre consentement;
À des fins publicitaires ou de marketing;
En réponse à une assignation à comparaître, une ordonnance du tribunal ou une autre procédure juridique;
Pour protéger nos droits et ceux des autres;
Avec nos sociétés affiliés;
Avec des fournisseurs de services qui nous aident à gérer notre Site et nos Services;
Dans le cadre d’une vente, d’une fusion, d’une acquisition, ou d’une faillite;
À des fins divulguées au moment de la collecte des informations.

Liens vers d’autres sites Internet

Notre Site peut fournir des liens vers d’autres sites ou d’autres propriétés numériques que nous ne contrôlons pas. Nous vous encourageons à consulter la politique de confidentialité de ces propriétés numériques que vous pourriez visiter.

Mise à jour des informations

Vous pouvez mettre à jour les informations personnelles que vous nous fournissez en corrigeant, en les mettant à jour ou en les supprimant via votre compte AppLovin. Pour ajouter, modifier, retirer ou demander l’accès aux informations personnelles que nous détenons à votre sujet, veuillez vous référer à la section « Nous contacter » ci-dessous.

Vos choix en matière de marketing par e-mail

Si vous ne souhaitez plus recevoir d’e-mails de marketing de notre part à l’avenir, vous pouvez refuser de recevoir ces e-mails en cliquant sur « Se désabonner » en bas de n’importe quel e-mail de marketing de notre part ou en nous envoyant un e-mail à [email protected].

Enfants

Notre Site n’est pas destiné aux enfants tels que les définissent et l’exigent les lois applicables. Nous ne recueillons pas intentionnellement les informations personnelles des enfants via le Site. Si vous pensez que nous pourrions avoir collecté des informations personnelles sur un enfant, veuillez nous contacter par e-mail à [email protected].

Sécurité et conservation de vos informations

Nous avons mis en œuvre des mesures de sécurité physiques, techniques et administratives raisonnables sur le Site pour protéger les informations que nous collectons et stockons.

Pour en savoir plus sur la durée de conservation d’informations liée aux cookies sur le domaine applovin.com, cliquez sur « Paramètres des cookies » en bas de la page de notre Site.

Nous conservons d’autres informations de contact client ou de paiement dans nos systèmes aussi longtemps que nécessaire et dans la mesure permise par la loi, afin de nous conformer à nos obligations légales, résoudre des litiges et faire appliquer nos accords.

[FIN DES DISPOSITIONS SPÉCIFIQUES AU SITE]

Clauses additionnelles pour les résidents de l’Union européenne, du Royaume-Uni et de la Suisse

Si vous êtes situé dans l’Union européenne, au Royaume-Uni ou en Suisse, les dispositions additionnelles suivantes s’appliquent à vous.

Cadre de protection des données

AppLovin respecte le Cadre de protection des données entre l’UE et les États-Unis (EU-U.S. DPF), l’extension du Royaume-Uni à l’EU-U.S. DPF et le Cadre de protection des données entre la Suisse et les États-Unis (Swiss-U.S. DPF) tel que défini par le Département du commerce des États-Unis.

AppLovin a certifié auprès du Département du commerce des États-Unis qu’il adhérait aux Principes du Cadre de protection des données entre l’UE et les États-Unis (Principes de l’EU-U.S. DPF) en ce qui concerne le traitement des données personnelles reçues depuis l’Union européenne et le Royaume-Uni en s’appuyant sur l’EU-U.S. DPF et depuis le Royaume-Uni conformément à l’extension du Royaume-Uni à l’EU-U.S. DPF. AppLovin a certifié auprès du Département du commerce des États-Unis qu’il adhérait aux Principes du Cadre de protection des données entre la Suisse et les États-Unis (Principes du Swiss-U.S. DPF) en ce qui concerne le traitement des données personnelles reçues depuis la Suisse en s’appuyant sur le Swiss-U.S. DPF. En cas de conflit entre les termes de la présente Politique de confidentialité et les Principes de l’EU-U.S. DPF et/ou les Principes du Swiss-U.S. DPF, ces Principes prévaudront. Pour en savoir plus sur le programme du Cadre de protection des données (DPF) et pour consulter notre certification, veuillez vous rendre sur https://www.dataprivacyframework.gov/.

AppLovin est responsable du traitement des données personnelles reçues, en vertu de chaque Cadre de protection des données, et du transfert ultérieur de celles-ci à un tiers agissant en son nom. AppLovin se conforme aux principes du Cadre de protection des données pour tous transferts ultérieurs de données personnelles depuis l’UE, le Royaume-Uni et la Suisse, y compris les dispositions de responsabilité desdits transferts ultérieurs.

En ce qui concerne les données personnelles reçues ou transférées conformément au Cadre de protection des données, AppLovin est soumise aux pouvoirs d’application réglementaire de la Federal Trade Commission (FTC) des États-Unis. Dans certaines situations, AppLovin peut être tenue de divulguer des informations personnelles en cas de requête légale par les autorités publiques, y compris pour répondre à des exigences de sécurité nationale ou légales.

Conformément aux principes du EU-U.S. DPF, de l’extension du Royaume-Uni à l’EU-U.S. DPF et du Swiss-U.S. DPF, AppLovin s’engage à résoudre les réclamations liées aux Principes du DPF concernant notre collecte et notre utilisation de vos données personnelles. Les personnes concernées de l’UE, du Royaume-Uni ou de la Suisse qui ont des questions ou des réclamations concernant notre traitement des données à caractère personnel reçues dans le EU-U.S. DPF, l’extension du Royaume-Uni à l’EU-U.S. DPF et le Swiss-U.S. DPF doivent d’abord contacter AppLovin via [email protected]. AppLovin renvoie les plaintes non résolues à TRUSTe, un prestataire de résolution des litiges basé aux États-Unis. Si vous ne recevez pas d’accusé de réception en temps opportun de votre plainte relative aux principes du DPF de notre part ou si vous n’avez pas obtenu satisfaction suite à notre réponse à votre plainte relative aux principes du DPF, veuillez consulter le lien https://feedback-form.truste.com/watchdog/request pour de plus amples informations ou pour soumettre une plainte. Ces services de résolution des litiges vous sont fournis gratuitement.

Pour toute plainte relative au respect du DPF qu’aucun autre des mécanismes du DPF n’aura résolu, il vous reste la possibilité d’invoquer un arbitrage exécutoire, sous réserve de certaines conditions. Vous trouverez de plus amples informations sur le site Internet officiel du DPF.

Base juridique du traitement

Dans certains cas, nous traitons vos données à caractère personnel lorsque cela est nécessaire pour la réalisation d’un contrat dont vous êtes l’une des parties, notamment pour vous fournir nos services. Nous pouvons également traiter vos données à caractère personnel pour répondre à vos questions concernant nos produits et services.

Dans d’autres cas, nous traitons vos données à caractère personnel lorsque la loi l’exige. Nous pouvons également traiter vos données à caractère personnel lorsque cela est nécessaire pour protéger vos intérêts ou les intérêts d’un tiers.

De plus, nous traitons vos données à caractère personnel lorsque cela est nécessaire pour prévenir la fraude, améliorer notre réseau et nos services, et promouvoir nos services auprès d’annonceurs et d’éditeurs ; dans le cas où ces intérêts ne sont pas outrepassés par vos droits à la protection des données.

Dans le cas contraire, nous nous assurerons généralement d’avoir obtenu votre consentement s’il n’existe aucune autre base juridique pour un tel traitement. Vous avez le droit de retirer votre consentement pour le traitement de vos données à caractère personnel à tout moment.

Si les données personnelles couvertes par la présente Politique de confidentialité doivent être utilisées à des fins nouvelles qui diffèrent sensiblement de celles pour lesquelles elles ont été initialement collectées ou ultérieurement autorisées, ou si elles doivent être divulguées à un tiers non mandataire d’une manière non spécifiée dans la présente Politique de confidentialité, nous vous donnerons la possibilité de choisir si vous acceptez ou non que vos données personnelles soient utilisées ou divulguées à ces fins. Les demandes visant à refuser de telles utilisations ou divulgations de données personnelles doivent nous être envoyées comme indiqué dans la section « Nous contacter » ci-dessous. Certaines données personnelles, telles que les informations relatives à l’état de santé, l’origine raciale ou ethnique, les opinions politiques, les convictions religieuses ou philosophiques, sont considérées comme des « informations sensibles ». AppLovin ne collecte ni ne cherche à obtenir aucune « information sensible ».

Pour toute question relative au traitement des données, veuillez contacter notre délégué à la protection des données. Rendez-vous dans la section « Nous contacter » ci-dessous pour obtenir ses coordonnées.

Vos droits

Si vous êtes un résident de l’UE, du Royaume-Uni ou de la Suisse, vous avez la possibilité:

De demander l’accès aux données à caractère personnel que nous détenons à votre sujet;
De demander que nous rectifiions ou effacions vos données à caractère personnel;
De demander que nous limitions ou bloquions le traitement de vos données à caractère personnel;
Dans certaines circonstances, de recevoir des données personnelles vous concernant que nous stockons et de les transmettre à un tiers sans entrave de notre part, y compris de demander que nous fournissions vos données personnelles directement à un tiers, c’est-à-dire d’exercer votre droit à la portabilité des données;
Lorsque nous avons précédemment obtenu votre consentement, de retirer le consentement au traitement de vos données personnelles.

Pour exercer ces droits, veuillez nous contacter à l’adresse e-mail indiquée dans la section « Nous contacter » ci-dessous. Notre délégué à la protection des données peut également être contacté à cette adresse e-mail. Veuillez noter qu’il se peut que nous ne soyons pas en mesure de donner suite à l’exercice de ces droits dans certaines circonstances, par exemple si la loi nous en empêche.

Dans certaines circonstances, il vous est possible de nommer un mandataire autorisé pour exercer tout droit que vous pourriez détenir. Si vous choisissez d’exercer vos droits via un mandataire autorisé, il vous faudra vérifier votre identité directement auprès de nous avant de procéder à toute demande. En outre, nous aurons besoin d’un document écrit prouvant l’autorité du mandataire autorisé agissant en votre nom.

En outre, vous avez le droit de déposer une plainte contre nous. Pour ce faire, contactez l’autorité de contrôle en matière de protection des données de votre pays de résidence.

Référents confidentialité pour l’UE et le Royaume-Uni

Nous avons choisi le Prighter Group pour être notre référent confidentialité dans l’UE et au Royaume-Uni. Vous pouvez nous contacter par l’intermédiaire de nos référents Confidentialité aux adresses suivantes:

Pour les résidents de l’UE:
PrighterGDPR-Rep via Maetzler Rechtsanwalts GmbH & Co KG
c/o AppLovin Corporation
Kriegerstraße 44
30161 Hannover
Germany

Pour les résidents du du Royaume-Uni:
PrighterUK-Rep via Prighter Ltd.
c/o AppLovin Corporation
20 Mortlake Mortlake High Street
London, SW14 8JN
United Kingdom

Des informations supplémentaires sur nos référents Confidentialité sont accessibles à cette adresse: https://prighter.com/q/19826057144.

[FIN DES DISPOSITIONS SPÉCIFIQUES À L’UE ET AU ROYAUME-UNI]

Avis de confidentialité multi-États des États-Unis

Des dispositions additionnelles pour les résidents individuels d’un État des États-Unis ayant promulgué une loi exhaustive sur la confidentialité des consommateurs sont incluses dans notre Avis de confidentialité multi-États des États-Unis, qui explique comment ces résidents peuvent exercer leur droit au respect de la vie privée.

Modifications de la Politique

Nous pouvons, à notre entière discrétion, modifier la présente Politique de confidentialité de temps à autre afin de l’adapter à de nouvelles technologies, pratiques du secteur, contraintes réglementaires ou à d’autres fins. En cas de modifications, nous mettrons à jour la « date d’entrée en vigueur » figurant au début de la présente Politique de confidentialité. En cas de changement important, nous vous en informerons au moyen d’un e-mail (envoyé à l’adresse e-mail liée à votre compte) ou d’une notification sur notre Site avant que le changement ne soit effectif. Nous vous encourageons à consulter la présente Politique de confidentialité périodiquement pour vous assurer de comprendre comment nous collectons, utilisons et partageons des informations.

Toute modification apportée à la présente Politique de confidentialité sera effective lorsque la Politique de confidentialité révisée sera publiée sur le Site. En continuant d’utiliser le Site ou les Services publicitaires après ces modifications, vous acceptez les conditions de la Politique de confidentialité révisée.

Nous contacter

Si vous avez des questions ou commentaires concernant cette Politique de confidentialité, vous pouvez nous écrire à:

Délégué à la protection des données
AppLovin Corporation
1100 Page Mill Road
Palo Alto, CA 94304

Vous pouvez également nous contacter ou contacter notre délégué à la protection des données par e-mail à l’adresse: [email protected].

Veillez à inclure les informations concernant votre compte dans toute correspondance qui nous est destinée. Cela nous permettra de vous répondre rapidement.

Veillez à inclure les informations concernant votre compte dans toute correspondance qui nous est destinée. Cela nous permettra de vous répondre rapidement. Si vous avez un problème relatif au service client, rendez-vous sur Assistance Axon.

AppLovin Legal Information

Content

Effective Date: October 13, 2025

AppLovin Corporation (“AppLovin,” “we,” “us,” or “our”) operates a suite of tools for app developers and other businesses to automate and optimize the marketing and monetization of their platforms, products, or services by enabling the placement of different types of advertisements on digital properties including mobile apps, websites, and connected TV devices (collectively, the “Advertising Services” or “Services”). As explained below, consumers interact with us in various ways, primarily through advertisements served by AppLovin on behalf of advertisers.

The AppLovin Privacy Policy (this “Privacy Policy”) explains how we collect, use, and share information through our Services and advertising platform, and our corporate website at www.applovin.com (the “Website”), as well as your choices related to that information.

Our Advertising Services

This section describes the information we collect, use, and share through our Advertising Services.

General Information Collection and Use

If you are a consumer who downloads and uses an application which contains the AppLovin SDK or otherwise interacts with the Services through advertisements served within a digital property, we may collect certain information, including the following:

Device, App, and Browser Data

Device make, model, hardware, and operating system;
Device properties related to screen, display, size, orientation, audio, video, battery, memory usage, settings, and boot time;
Device settings related to accessibility features and font size;
Carrier;
Name, properties, performance, session information, and installation information of mobile application through which a consumer interacts with the Services;
Country, time zone, and locale settings (country and preferred language);
Network connection type and speed;
IP Address;
Internet browser user-agent and software environment used to access the Services;
HTTP header and request information;
Advertising IDs (IDFA/GAID/Amazon Advertising ID);
Vendor IDs (IDFV);
App Set IDs; and
Advertising and tracking preferences and restrictions.

Advertisers (through the advertiser itself or through a third party service provider on behalf of such advertiser) may also share transactional or other “event” data related to a consumer’s interaction with an application, such as information about the actions taken in an application like purchases or application installations.

Information Collection and Use Specific to e-Commerce Ads Only

If you are a consumer who interacts with the Services through an e-commerce platform or merchant website, we may collect certain additional information that you provided to the e-commerce platform or merchant (either through our SDK or pixel or through a third party’s API or other similar technologies), including the following:

User IDs;
Shopping browsing behavior (e.g., views) and search history;
Records of products purchased or considered (e.g., added to cart, check out);
Purchasing histories;
Hashed email addresses and phone numbers; and
Information regarding user interactions with advertising partners and their merchant partners’ sites and advertisements.

How We Collect Your Information

This information may be collected automatically across mobile apps and devices or received from third parties across different technologies over time. We may also combine information we collect with other information we derive through analytical techniques and we will use that combined information to provide the Services.

How We Use Your Information

We generally use the information we collect to:

Deliver the Services, maintain, and improve them, including our AI-powered advertising technology, and research and develop new ones;
Promote safety, security, and integrity of Services;
Provide measurement, analytics, and reporting; and
Comply with legal and regulatory obligations.

We use AI-powered advertising technology to help us improve our advertising products and Services and serve ads that are relevant and interesting to you. We use it in ways that do not produce legal or similarly significant effects on you (for example, we may use such technology to provide an ad for a product you may be interested in or to reorder how advertisements might appear when you visit a digital property such as a mobile app or a website).

Information Sharing

We may share information we collect or derive with third parties in the following contexts:

Service Providers. We transfer information to service providers and other partners who support our business, such as those that provide technical infrastructure services, analyze how our Services are used, measure the effectiveness of ads and services, provide customer service, or facilitate payments. These partners must adhere to strict confidentiality obligations in a way that is consistent with this Privacy Policy and the agreements we enter into with them.
Affiliates. We may share information within the AppLovin family of companies for purposes consistent with this Privacy Policy.
Advertising Partners. We share information with our third-party advertising partners, including advertisers, ad networks, exchanges, demand side platforms, merchants, other advertising partners (who aggregate their own demand sources), and ad optimization and measurement/attribution partners (e.g., mobile measurement partners or “MMPs”) to provide our clients with Advertising Services. This information may be used by such third-party partners to measure how effective ads are, show advertisements to end users for products and services that are more likely to appeal to them (a practice known as interest-based advertising or behavioral advertising), and to undertake analytics to analyze traffic and other ad activity to improve the advertising experience.

Unless otherwise noted in our partner list, each AppLovin advertising partner is an independent controller of your data. You can view a list of AppLovin advertising partners with whom we share your data here, current as of the date listed at the top of that page.

If you do not want to receive “interest-based advertisements,” please see the “Manage Your Privacy Choices” section below. If you are located in the European Union, UK, or Switzerland, you may also see the “Additional Provisions for EU/UK/Swiss Individuals” section below for more options. If you are an individual resident of the U.S. states that have enacted comprehensive consumer privacy laws, you may also review the “U.S. Multistate Privacy Notice” section below for more options.

Please note that the practices of our third-party advertising partners delivering advertisements through our Services are subject to those partners’ own privacy policies.
Regulatory or Legal Requirements. We may disclose information to governmental regulatory authorities as required by law, including for tax or accounting purposes, in response to their requests for such information or to assist in investigations. We may also disclose personal information to third parties in connection with claims, disputes, or litigation, or when otherwise required by law or court order.
Safety and Terms Enforcement. We may disclose information if we determine, in our sole discretion, that its disclosure is necessary to protect the health, safety, or rights of you or any other person, protect against fraud, or enforce our legal rights, including contractual commitments made to us by third parties.
Business Transfers. We may disclose personal information as part of an organizational business transaction, such as a merger, acquisition, joint venture, financing, or sale of organizational assets, and may transfer personal information to a third party as one of the business assets in such a transaction. We may also disclose personal information in the event of insolvency, bankruptcy, or receivership.

Manage Your Privacy Choices

To limit collection of information from mobile devices, please visit your device’s settings to set the “Limit Ad Tracking” or other similar features on your device. Additionally, you may opt-out of interest-based advertising within ads served by AppLovin; for detailed instructions, see How AppLovin Shows You Ads. You can also make choices about data collection for certain companies by visiting an industry consumer choice platform such as the NAI (https://optout.networkadvertising.org/) or DAA (https://optout.aboutads.info/). You may still receive ads after limiting processing of your information for interest-based advertising but those ads may be less relevant to your interests.

To access or delete the data collected by AppLovin from your device, you may download the AppLovin Privacy Management Application from the Apple or Google Play Stores:

By navigating through the tabs in the AppLovin Privacy Management Application, you can erase the personal information that AppLovin may have collected about you or request a copy of that personal information. If you encounter technical issues with the app, please contact us via email at [email protected].

Children’s Privacy

We do not knowingly collect personal information from, or serve advertisements to, children as defined and required by applicable laws. If you believe we have served an advertisement to a child or might have any personal information from or about a child, or if you believe a mobile application in which an AppLovin-served advertisement appeared may be designed for, directed to, or pass personal information knowingly from, children in violation of our policies, please contact us via email at [email protected].

Data Security and Retention

We implement reasonable measures to help secure the information we collect through the Services. We retain information collected through the Services for limited periods, typically up to two (2) years. Information associated with a device is often maintained for periods shorter than two (2) years from the date of collection of that information, or until an end user requests deletion, whichever occurs first. Note that we may retain some information in our systems for as long as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.

[END OF ADVERTISING SERVICES-SPECIFIC PROVISIONS]

Our Website

This section describes the information we collect, use, and share through our Website.

Cookies and Other Similar Technology

The Website uses cookies, pixels, or other similar technology to collect information for various purposes, including interest-based advertising. This information may include your IP address, device identifier, browser type, device type, the date and time of your visit, and the areas of the Website you visit. To learn more about and manage the cookies on this Website, please click “Cookie Settings” in our Website footer. You may also be able to limit the use of cookies through your browser settings. Note that certain parts of the Website may not function properly without cookies. Additionally, you may still receive ads after limiting processing of your information for interest-based advertising but those ads may be less relevant to your interests. If you erase your cookies, reset your device identifier, or use different browsers or devices, you may need to make your choices again.

We partner with Google Analytics to learn more about how you use our Website. For more information about how Google Analytics works you can visit here. To opt-out of Google Analytics, you can visit here and follow the instructions.

Additional Information Collection for Business Contacts and Account Owners

When you register with AppLovin to use our Services, request support, or contact us by submitting a web form or via email, you may provide us with personal information such as your name, email address, phone number, or mailing address. You may also provide us with payment information when you submit or receive a payment or other information when you complete the online forms available on the Website. We may also acquire information from other trusted sources to update or supplement the information that you voluntarily provide to us or that we collect automatically.

How We Use Your Information

We may use the information we collect in connection with the Website for various purposes, including:

To communicate with you, for example through newsletters or with other information about our products and services;
To operate and improve the Website and our Services;
To customize the Website;
For analytics and research;
For marketing purposes; and
For purposes disclosed at the time of collection.

We may share information we collect in connection with the Website in the following contexts:

With your consent;
For advertising and marketing purposes;
In response to a subpoena, court order, or other legal process;
To protect our rights and the rights of others;
With our affiliates;
With service providers that help us operate the Website and Services;
As part of a sale, merger, or acquisition, including at bankruptcy; and
For purposes disclosed at the time of collection.

Links to Other Websites

The Website may provide links to other websites or other digital properties that we do not control. We encourage you to review the privacy policy of those digital properties that you may visit.

Updating Information

You can update the personal information you provide to us by correcting, updating, or deleting the information associated with you via your AppLovin account. To add, modify, remove, or request access to the personal information about you that we hold, please see the “Contact Us” section below.

Your Email Marketing Choices

If you no longer wish to receive marketing-related emails from us on a going-forward basis, you may opt out of receiving these emails by clicking “Unsubscribe” at the bottom of any marketing email you receive from us or by emailing us at [email protected].

Children

Our Website is not intended for use by children as defined and required by applicable law. We do not knowingly collect personal information from children through the Website. If you believe we might have any personal information from or about a child, please contact us via email at [email protected].

Data Security and Retention

We have implemented reasonable physical, technical, and administrative security measures for the Website to help protect information we collect and store.

For detailed information regarding retention associated with cookies on the applovin.com domain, please click “Cookie Settings” in our Website footer to learn more.

We retain other information such as customer contact and payment information in our systems for as long as necessary as permitted by law to comply with our legal obligations, resolve disputes, and enforce our agreements.

[END OF WEBSITE-SPECIFIC PROVISIONS]

Additional Provisions for EU/UK/Swiss Individuals

If you are located in the European Union, United Kingdom, or Switzerland, the following additional provisions apply to you.

Data Privacy Framework

AppLovin complies with the EU-U.S Data Privacy Framework (EU-U.S. DPF), the UK Extension to the EU-U.S. DPF, and the Swiss-U.S. Data Privacy Framework (Swiss-U.S. DPF) as set forth by the U.S. Department of Commerce.

AppLovin has certified to the U.S. Department of Commerce that it adheres to the EU-U.S. Data Privacy Framework Principles (EU-U.S. DPF Principles) with regard to the processing of personal data received from the European Union and the United Kingdom in reliance on the EU-U.S. DPF and the UK Extension to the EU-U.S. DPF. AppLovin has certified to the U.S. Department of Commerce that it adheres to the Swiss-U.S. Data Privacy Framework Principles (Swiss-U.S. DPF Principles) with regard to the processing of personal data received from Switzerland in reliance on the Swiss-U.S. DPF. If there is any conflict between the terms in this Privacy Policy and the EU-U.S. DPF Principles and/or the Swiss-U.S. DPF Principles, the Principles shall govern. To learn more about the Data Privacy Framework (DPF) program, and to view our certification, please visit https://www.dataprivacyframework.gov/.

If you are an EU, UK, or Swiss individual, where we transfer your personal data to third party service providers (see above) who perform services for us or on our behalf, we are responsible for the processing of that data by them and shall remain liable if they process your personal data in a manner inconsistent with the DPF Principles, unless we are not responsible for the event giving rise to the damage.

With respect to personal data received or transferred pursuant to the Data Privacy Framework, AppLovin is subject to the regulatory enforcement powers of the U.S. Federal Trade Commission. In certain situations, AppLovin may be required to disclose personal data in response to lawful requests by public authorities, including to meet national security or law enforcement requirements.

In compliance with the EU-U.S. DPF, the UK Extension to the EU-U.S. DPF, and the Swiss-U.S. DPF, AppLovin commits to resolve DPF Principles-related complaints about our collection and use of your personal information. EU, UK, and Swiss individuals with inquiries or complaints regarding our handling of personal data received in reliance on the EU-U.S. DPF, the UK Extension to the EU-U.S. DPF, and the Swiss-U.S. DPF should first contact AppLovin at [email protected]. AppLovin refers unresolved complaints to TRUSTe, an alternative dispute resolution provider based in the United States. If you do not receive timely acknowledgment of your DPF Principles-related complaint from us, or if we have not addressed your DPF Principles-related complaint to your satisfaction, please visit https://feedback-form.truste.com/watchdog/request for more information or to file a complaint. These dispute resolution services are provided at no cost to you.

For complaints regarding DPF compliance not resolved by any of the other DPF mechanisms, you have the possibility, under certain conditions, to invoke binding arbitration. Further information can be found on the official DPF website.

Lawful Basis for Processing

On certain occasions, we process your personal data when it is necessary for the performance of a contract to which you are a party, such as to provide services to you. We may also process your personal data to respond to your inquiries concerning our products and services.

On other occasions, we process your personal data where required by law. We may also process your personal data if necessary to protect your interests or the interests of a third party.

Additionally, we process your personal data when necessary to do so for fraud prevention, improving our network and services, and marketing our services to advertisers and publishers, where these interests are not overridden by your data protection rights.

Otherwise, we will generally ensure that consent has been obtained from you if there is no other lawful basis for such processing. You have the right to withdraw your consent to processing of personal data at any time.

If personal data covered by this Privacy Policy is to be used for a new purpose that is materially different from that for which the personal data was originally collected or subsequently authorized, or is to be disclosed to a non-agent third party in a manner not specified in this Privacy Policy, we will provide you with an opportunity to choose whether to have your personal data so used or disclosed. Requests to opt out of such uses or disclosures of personal data should be sent to us as specified in the “Contact” section below. Certain personal data, such as information about medical or health conditions, racial or ethnic origin, political opinions, religious or philosophical beliefs, is considered “Sensitive Information.” AppLovin does not collect or seek to elicit “Sensitive Information.”

For questions about data processing, please contact our Data Protection Officer. Visit the “Contact” section below for contact information.

Your Rights

If you are an individual in the EU, UK, or Switzerland, you are able:

To request access to the personal data we hold about you;
To request that we rectify or erase your personal data;
To request that we restrict or block the processing of your personal data;
Under certain circumstances, to receive personal data about you that we store and transmit to another without hindrance from us, including requesting that we provide your personal data directly to another, i.e., a right to data portability; and
Where we previously obtained your consent, to withdraw consent to processing your personal data.

To exercise these rights, please contact us at the email address set forth in the “Contact Us” section below. Our Data Protection Officer can also be reached at this email address. Please be aware that we may be unable to afford these rights to you under certain circumstances, such as if we are legally prevented from doing so.

In certain circumstances, you may appoint an authorized agent to exercise any rights that you may have on your behalf. If you choose to exercise any rights through an authorized agent, you will need to verify your identity directly with us before we can process any requests. In addition, we will need written documentation demonstrating the authorized agent’s authority to act on your behalf.

Additionally, you have the right to lodge a complaint against us. To do so, contact the supervisory authority in your country of residence.

EU and UK Privacy Representatives

We have appointed Prighter Group as our privacy representatives in the EU and UK. You can contact us through our privacy representatives at the following addresses:

For residents of the EU:
PrighterGDPR-Rep by Maetzler Rechtsanwalts GmbH & Co KG
c/o AppLovin Corporation
Kriegerstraße 44
30161 Hannover
Germany

For residents of the UK:
PrighterUK-Rep by Prighter Ltd.
c/o AppLovin Corporation
20 Mortlake Mortlake High Street
London, SW14 8JN
United Kingdom

Additional information regarding our privacy representatives can be found at the following link: https://prighter.com/q/19826057144.

[END OF EU/UK/SWISS SPECIFIC PROVISIONS]

U.S. Multistate Privacy Notice

Additional provisions for individual residents of the U.S. states that have enacted comprehensive consumer privacy laws are included in our U.S. Multistate Privacy Notice, which explains how those residents may exercise their privacy rights.

Policy Changes

We may, in our sole discretion, make changes to this Privacy Policy from time to time in order to accommodate new technologies, industry practices, regulatory requirements, or for other purposes. If we make any changes, we will update the “Effective Date” posted at the top of this Privacy Policy. If we make any material changes, we may notify you by email (sent to the email address specified in your account) or by means of a notice on the Website prior to the change becoming effective. We encourage you to review this Privacy Policy periodically to ensure that you understand how we collect, use, and share information.

Any changes to this Privacy Policy will become effective when the revised Privacy Policy is posted on the Website. By continuing to use the Website or Advertising Services following such changes, you are agreeing to accept the terms of the revised Privacy Policy.

Contact Us

If you have any questions or comments about this Privacy Policy, please write to us at:

Data Protection Officer
AppLovin Corporation
1100 Page Mill Road
Palo Alto, CA 94304

You can also contact us or our Data Protection Officer via email at [email protected].

Please be sure to include your relevant account information in any correspondence to us. This will help ensure that we can respond to your inquiry in a timely manner.

If you have a customer care issue, please visit Axon Support Center.

AppLovin Legal Information

Content

AppLovin will select and hire a third-party ad agency (“Agency”) to provide certain advertisement creation services for you and create ads in AppLovin-specified format (the “Created Ads”). AppLovin will work with the Agency to create Created Ads.
You hereby grant AppLovin and Agency a perpetual, irrevocable, sublicensable, non-exclusive, worldwide, and royalty-free right and license to copy, adapt, reproduce, distribute, display, publicly perform, and otherwise use your intellectual property (e.g., your trademarks, trade names, logos, branding, wordmarks, slogans, etc.), including any associated with the ad materials, for AppLovin and Agency to create Created Ads.
You determine whether or not to run or display any Created Ads. You are responsible for the Created Ads’ compliance with all applicable laws.
You may run Created Ads on AppLovin’s platform only.
To the extent you share data including personal data in connection with this promotion or related to the Created Ads (such as performance data) with the Agency, you and the Agency are solely responsible for each of your own compliance with all applicable laws. AppLovin shall have no responsibility or liability for any data exchanged directly between you and the Agency.
This promotion has no cash value and is non-transferable. You will be responsible for any additional fees you incur from services you may receive from the Agency.
AppLovin reserves the right to withhold or revoke this promotion in cases of suspected fraud, abuse, or violation of applicable terms, including AppLovin’s Terms of Use.
AppLovin reserves the right to change or end this promotion at any time.

AppLovin Legal Information

Content

Effective Date: October 7, 2025

Our Advertising Services

This section describes the information we collect, use, and share through our Advertising Services.

General Information Collection and Use

Device, App, and Browser Data

Device make, model, hardware, and operating system;
Device properties related to screen, display, size, orientation, audio, video, battery, memory usage, settings, and boot time;
Device settings related to accessibility features and font size;
Carrier;
Name, properties, performance, session information, and installation information of mobile application through which a consumer interacts with the Services;
Country, time zone, and locale settings (country and preferred language);
Network connection type and speed;
IP Address;
Internet browser user-agent and software environment used to access the Services;
HTTP header and request information;
Advertising IDs (IDFA/GAID/Amazon Advertising ID);
Vendor IDs (IDFV);
App Set IDs; and
Advertising and tracking preferences and restrictions.

Information Collection and Use Specific to e-Commerce Ads Only

User IDs;
Shopping browsing behavior (e.g., views) and search history;
Records of products purchased or considered (e.g., added to cart, check out);
Purchasing histories;
Hashed email addresses and phone numbers; and
Information regarding user interactions with advertising partners and their merchant partners’ sites and advertisements.

How We Collect Your Information

How We Use Your Information

We generally use the information we collect to:

Deliver the Services, maintain, and improve them, including our AI-powered advertising technology, and research and develop new ones;
Promote safety, security, and integrity of Services;
Provide measurement, analytics, and reporting; and
Comply with legal and regulatory obligations.

Information Sharing

We may share information we collect or derive with third parties in the following contexts:

Service Providers. We transfer information to service providers and other partners who support our business, such as those that provide technical infrastructure services, analyze how our Services are used, measure the effectiveness of ads and services, provide customer service, or facilitate payments. These partners must adhere to strict confidentiality obligations in a way that is consistent with this Privacy Policy and the agreements we enter into with them.
Affiliates. We may share information within the AppLovin family of companies for purposes consistent with this Privacy Policy.
Advertising Partners. We share information with our third-party advertising partners, including advertisers, ad networks, exchanges, demand side platforms, merchants, other advertising partners (who aggregate their own demand sources), and ad optimization and measurement/attribution partners (e.g., mobile measurement partners or “MMPs”) to provide our clients with Advertising Services. This information may be used by such third-party partners to measure how effective ads are, show advertisements to end users for products and services that are more likely to appeal to them (a practice known as interest-based advertising or behavioral advertising), and to undertake analytics to analyze traffic and other ad activity to improve the advertising experience.

Unless otherwise noted in our partner list, each AppLovin advertising partner is an independent controller of your data. You can view a list of AppLovin advertising partners with whom we share your data here, current as of the date listed at the top of that page.

If you do not want to receive “interest-based advertisements,” please see the “Manage Your Privacy Choices” section below. If you are located in the European Union, UK, or Switzerland, you may also see the “Additional Provisions for EU/UK/Swiss Individuals” section below for more options. If you are an individual resident of the U.S. states that have enacted comprehensive consumer privacy laws, you may also review the “U.S. Multistate Privacy Notice” section below for more options.

Please note that the practices of our third-party advertising partners delivering advertisements through our Services are subject to those partners’ own privacy policies.
Regulatory or Legal Requirements. We may disclose information to governmental regulatory authorities as required by law, including for tax or accounting purposes, in response to their requests for such information or to assist in investigations. We may also disclose personal information to third parties in connection with claims, disputes, or litigation, or when otherwise required by law or court order.
Safety and Terms Enforcement. We may disclose information if we determine, in our sole discretion, that its disclosure is necessary to protect the health, safety, or rights of you or any other person, protect against fraud, or enforce our legal rights, including contractual commitments made to us by third parties.
Business Transfers. We may disclose personal information as part of an organizational business transaction, such as a merger, acquisition, joint venture, financing, or sale of organizational assets, and may transfer personal information to a third party as one of the business assets in such a transaction. We may also disclose personal information in the event of insolvency, bankruptcy, or receivership.

Manage Your Privacy Choices

To access or delete the data collected by AppLovin from your device, you may download the AppLovin Privacy Management Application from the Apple or Google Play Stores:

Children’s Privacy

Data Security and Retention

We implement reasonable measures to help secure the information we collect through the Services. We retain data collected through the Services as long as we continue to receive updated information from your device, or until you request deletion, whichever occurs first. If we do not receive any updated information through the Services for a continuous period of 2 years, data is automatically purged from our systems. Note that we will retain information in our systems for as long as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.

[END OF ADVERTISING SERVICES-SPECIFIC PROVISIONS]

Our Website

This section describes the information we collect, use, and share through our Website.

Cookies and Other Similar Technology

Additional Information Collection for Business Account Owners

When you register with AppLovin to use our Services, you may provide us with personal information such as your name, email address, phone number, mailing address, user name, and password. You may also provide us with payment information when you submit or receive a payment or other information when you complete the online forms available on the Website. We may also acquire information from other trusted sources to update or supplement the information that you voluntarily provide to us or that we collect automatically.

How We Use Your Information

We may use the information we collect in connection with the Website for various purposes, including:

To communicate with you, for example through newsletters or with other information about our products and services;
To operate and improve the Website and our Services;
To customize the Website;
For analytics and research;
For marketing purposes; and
For purposes disclosed at the time of collection.

We may share information we collect in connection with the Website in the following contexts:

With your consent;
For advertising and marketing purposes;
In response to a subpoena, court order, or other legal process;
To protect our rights and the rights of others;
With our affiliates;
With service providers that help us operate the Website and Services;
As part of a sale, merger, or acquisition, including at bankruptcy; and
For purposes disclosed at the time of collection.

Links to Other Websites

The Website may provide links to other websites or other digital properties that we do not control. We encourage you to review the privacy policy of those digital properties that you may visit.

Updating Information

Your Email Marketing Choices

Children

Data Security and Retention

We have implemented reasonable physical, technical, and administrative security measures for the Website to help protect information we collect and store.

For detailed information regarding retention associated with cookies on the applovin.com domain, please click “Cookie Settings” in our Website footer to learn more.

[END OF WEBSITE-SPECIFIC PROVISIONS]

Additional Provisions for EU/UK/Swiss Individuals

If you are located in the European Union, United Kingdom, or Switzerland, the following additional provisions apply to you.

Data Privacy Framework

If you are an EU, UK, or Swiss individual, where we transfer your personal data to third party servicer providers (see above) who perform services for us or on our behalf, we are responsible for the processing of that data by them and shall remain liable if they process your personal data in a manner inconsistent with the DPF Principles, unless we are not responsible for the event giving rise to the damage.

Lawful Basis for Processing

On other occasions, we process your personal data where required by law. We may also process your personal data if necessary to protect your interests or the interests of a third party.

For questions about data processing, please contact our Data Protection Officer. Visit the “Contact” section below for contact information.

Your Rights

If you are an individual in the EU, UK, or Switzerland, you are able:

To request access to the personal data we hold about you;
To request that we rectify or erase your personal data;
To request that we restrict or block the processing of your personal data;
Under certain circumstances, to receive personal data about you that we store and transmit to another without hindrance from us, including requesting that we provide your personal data directly to another, i.e., a right to data portability; and
Where we previously obtained your consent, to withdraw consent to processing your personal data.

Additionally, you have the right to lodge a complaint against us. To do so, contact the supervisory authority in your country of residence.

EU and UK Privacy Representatives

We have appointed Prighter Group as our privacy representatives in the EU and UK. You can contact us through our privacy representatives at the following addresses:

Additional information regarding our privacy representatives can be found at the following link: https://prighter.com/q/19826057144.

[END OF EU/UK/SWISS SPECIFIC PROVISIONS]

U.S. Multistate Privacy Notice

Policy Changes

Contact Us

If you have any questions or comments about this Privacy Policy, please write to us at:

Data Protection Officer
AppLovin Corporation
1100 Page Mill Road
Palo Alto, CA 94304

You can also contact us or our Data Protection Officer via email at [email protected].

Please be sure to include your relevant account information in any correspondence to us. This will help ensure that we can respond to your inquiry in a timely manner.

If you have a customer care issue, please visit Axon Support Center.

AppLovin Legal Information

Content

Effective: September 26, 2025

Introduction^*

Unless otherwise indicated by AppLovin, when you use the Services as an advertiser, media buyer, ad agency, demand-side platform, brand or merchant, another provider of advertisements, or any other entity that bids on ad inventory or serves ads through the Services (individually, “you” or “your” and collectively, the “Demand Partners”), you must adhere to these AppLovin Policies for Demand Partners (the “Policies”). These Policies apply in addition to any other policies or agreements governing your use of the Services, including the AppLovin Terms of Use Agreement.

AppLovin seeks to create a safe, fair, and transparent ecosystem for publishers to monetize their content and for advertisers to reach prospective customers with useful, relevant products and services. AppLovin also wants to ensure a safe and positive experience for end users. Maintaining trust in the ads ecosystem and preserving the reputation and credibility of AppLovin, the Services, and those that use the Services, require setting minimum standards for the delivery of ads through the Services, including restrictions on the content that may be served through the Services.

AppLovin may update these Policies at any time by posting the updated version on the AppLovin website. By continuing to use the Services, you agree to the updated Policies.

General Compliance Obligations

Your business practices, including your ads served through the Services, your products and services advertised through the Services, and data handling, must comply with and not cause AppLovin to violate any applicable laws, including data protection, consumer protection, commerce, advertising, and product laws, age-related restrictions, licensing/certification requirements, labeling and disclaimer requirements, advertising guidelines, and any similar regulatory requirements or self-regulatory guidance, regulatory advisories or warnings, intellectual property and license restrictions, any consents or disclosures required to integrate third-party technology with the Services, or any third-party contractual terms, licenses, policies, or guidelines. You agree to maintain documentation, as appropriate, demonstrating your compliance with these obligations, and to provide those documents promptly upon request by AppLovin.

Content Restrictions

The Content Restrictions applicable to your use of the Services fall into three categories:

You may not use the Services to deliver ads that contain any prohibited content.
You may be allowed to use the Services to deliver ads that contain restricted content, subject to certain limitations and requirements.
You may not use the services to deliver ads concerning products or services that are generally prohibited for minors under the age of 18.

AppLovin reserves the right to review and prohibit or restrict any content on a case-by-case basis and to update the content restrictions at any time.

a. Prohibited Content

Demand Partners may not use the Services to deliver ads containing (or directing end users to) any of the following prohibited content categories:

Illegal, illicit, dangerous, or unsafe products, activities, or services. More details here.
Sexually explicit or other adult content, including pornographic or highly suggestive content or images, explicit, obscured or implied sexual acts, or explicit or implied sexual language,
whether simulated or real. More details here.
Graphic or explicit violence, including assault/rape, injury to human beings or animals, or any acts or torture or terrorism. More details here.
Harassment, intimidation, bullying, excessive profanity, threats, or content that can be characterized as hate speech that advocates violence or discrimination against any group, organization, or individual, or otherwise promotes hateful behavior or ideologies.. This includes groups, organizations, or individuals identified by their race or ethnic origin, religion, disability/medical condition, age, national origin, veteran status, sexual orientation, gender, gender identity, political association, or any other characteristic associated with systemic discrimination or marginalization. More details here.
Illegal drugs, drug paraphernalia, or substance abuse. More details here.
Weapons and weapon accessories, including guns, gun accessories or ammunition, and explosives. More details here.
Content that violates or infringes upon any third-party intellectual property rights, including the sale or promotion of counterfeit products, file sharing, torrenting, or other infringing content, or content that violates or infringes any other third-party rights, including confidentiality obligations. More details here.
Defamatory or libelous content.
Content that makes misleading, deceptive, false, or unrealistic claims, unreliable or harmful claims, enables misleading or dishonest behavior, or includes deceptive or misleading ad designs or elements. This includes things like make-money-fast schemes, chain letters, or pyramid schemes, products or services that help users mislead others or gain unauthorized access to systems, devices, or property, and unacceptable and dishonest business practices. More details here.
Content that attempts to scam users, entices engagement under false or unclear pretenses, attempts to obtain personal information unlawfully or fraudulently, tricks users into sharing personal information, or otherwise uses unacceptable or dishonest practices. More details here.
False or misleading news.
Malicious or abusive programs, code, or content, including hosting, promoting, or facilitating the use or distribution of malware, spyware, adware, corrupted files, or other materials that could damage, render inoperable, interfere with, or gain unauthorized access to any computer, device, network, or any of the associated data or personal information, as well as any similar forms of digital or internet abuse.
Promotion of black-hat hacking, cracking, or warez.
Politics and Elections. More details here.
Content that promotes digital assets that contain more ads than Publisher content, appears designed primarily to display ads, appears low quality, or would otherwise fail to meet the Minimum Content Requirements of the AppLovin Policies for Publishers.
Content that promotes launcher apps (or similar digital assets) that have the ability to customize default device home screens or launcher settings (or perform similar functions).
Content or material that offers traffic generation or promotes fraudulent traffic.
Other forms of shocking, disturbing, or offensive content, including but not limited to graphic depictions of bodily functions or fluids, or grotesque images, footage, or audio, or other potentially offensive, obscene, or sensitive events. More details here.

In addition, the landing page(s) for ads served through the Services may not direct end users to content that contains or may contain these prohibited content categories.

Please note that these Prohibited Content categories will change over time. You must continue to review the Demand Partner Policies and these Prohibited Content categories, including their associated Additional Guidelines.

b. Restricted Content

Demand Partners may be permitted, in AppLovin’s sole discretion, to use the Services to deliver ads containing any of the following restricted content categories, if the ads and associated products and services strictly adhere to any country- or region-specific laws, rules, or regulations (including any age-related restrictions, licensing/certification requirements, labeling and disclaimer requirements, advertising guidelines, self-regulatory requirements or recommendations, and any similar guidance or requirements), in each jurisdiction in which they intend to target ads, these Policies, and any other applicable AppLovin policies or agreements:

Alcohol or alcohol-related content. More details here.
Gambling apps or websites, including online or offline lotteries, casinos, sports betting, and social casino games, or real-money apps or websites. More details here.
Tobacco and nicotine products. More details here.
CBD/Hemp Products. More details here.
Financial Services, investing, retirement planning, banking, or similar. More details here.
Health, wellness, and pharmaceutical products and services, including prescription drugs. More details here.
Cause-based advertising.

If your ad contains or may contain any of these restricted content categories, you must notify the AppLovin account team and obtain approval before attempting to serve the ad through the Services. Among the other requirements set forth above, Demand Partners must ensure that they have all necessary legal authority required under applicable laws to market, promote, and ship their products in each jurisdiction in which they intend to target ads for restricted content.

Please note that these Restricted Content categories will change over time. You must continue to review the Demand Partner Policies and these Restricted Content categories, including their associated Additional Guidelines.

c. Content Prohibited for Minors

In addition to the other content prohibitions and restrictions set forth above, you may not use the Services to deliver ads to children or deliver ads concerning products or services that are generally prohibited for minors under the age of 18.

General Requirements and Other Standards

Creative Ad Attributes and Technical Requirements. You must comply with any ad specifications, technical requirements, or other documentation provided by AppLovin, including by respecting the attributes within the “battr” field of the bid requests and by providing any information required by the ad specifications. In addition, as explained above, your ads must comply with all applicable laws, including labeling and disclaimer requirements, advertising guidelines, and similar requirements.
HTML Ads. Your HTML ads must comply with any documentation or specifications provided by AppLovin. Among other requirements, your HTML ads must be a single HTML file, and they may not include any external calls or requests.
AI-Generated Content. If your ad includes AI-generated content (e.g., images, audio, or video), you must include any disclosures or labels required under applicable laws, ensure appropriate authorization to use or incorporate that content, and ensure compliance with applicable laws. In addition, you must comply with any other requirements or documentation provided by AppLovin.
Evasive Ad Content or Circumventing Systems. You may not manipulate ad components to attempt to bypass detection or enforcement or engage in practices that attempt to circumvent or interfere with AppLovin’s systems and processes (including AppLovin’s ad review systems).
Safety or Security Risks. Your use of the Services may not interfere with the operation of the Services, the normal operation of an end user’s device, or otherwise create a safety or security risk to AppLovin, the Services, or those that use the Services, including any transmissions which may damage, interfere with, surreptitiously intercept, or expropriate any system, program, data, or personal information. Any Demand Partners deemed unsafe or a security risk by AppLovin or reputable third parties may be suspended without further notice in AppLovin’s sole discretion until any safety or security issues have been addressed to AppLovin’s satisfaction.
Open Measurement. AppLovin SDK version 5.14.0 and above includes the IAB Open Measurement SDK (“OM SDK”), which enables third-party ad measurement partners to collect signals regarding ad impressions and performance for industry-standard ad measurement. The OM SDK also facilitates features like brand safety and fraud detection.

You may only work with measurement partners that partner with the Open Measurement Working Group to conduct measurements for advertisers using the OM SDK. You must ensure an adequate legal basis for all personal data processing in connection with the OM SDK. If you use a third-party vendor for measurements using the OM SDK, AppLovin will not be engaged in personal data processing in connection with the OM SDK.
Better Ads Standards. AppLovin requires compliance with the Better Ads Standards. For more information about the types of disallowed ad experiences, please visit the Coalition for Better Ads.

General Privacy Requirements

When you use the Services, you are fully responsible for complying with all applicable laws and regulations concerning privacy and data protection and for ensuring that any third-party partners you engage in connection with the Services use data you provide or make available to them in compliance with such laws. The requirements listed below help to facilitate compliance, but legal requirements extend beyond these. You should solicit your own legal advice to determine how legal requirements apply to you.

Privacy Policy: You must have and abide by a privacy policy that complies with all applicable laws, including by accurately and transparently disclosing your data collection, usage, and sharing. You must require advertisers and customers to abide by your privacy policy, as well as these Policies and any other policies or agreements governing your use of the Services. In addition, the privacy policy must be easily accessible from your website (and other locations), specifically list AppLovin as a third-party that collects data, describe how data is shared with and used by third parties like AppLovin, and include the following statement and link in your privacy policy. “For more information about AppLovin’s collection and use of your information visit: https://legal.applovin.com/privacy”
Notice and Consent: Publishers that use the Services must provide visible notice to end users and where necessary obtain a valid, specific, and informed consent from end users regarding the scope of collection, use, sharing, or other processing of data by AppLovin for advertising and related purposes (including for serving interest-based advertising and improving the Services, including our AI-powered technologies) as described in AppLovin’s Privacy Policy. Your processing of personal data remains subject to any consent obtained by Publishers and, in all cases, may not extend beyond the purpose(s) authorized by the end user, absent appropriate legal grounds for such additional processing.
Cookie Banners: If you enable AppLovin’s pixel, script, or other integrations on your website, you must also implement a cookie banner (or comparable mechanism) that discloses that enablement, identifies AppLovin and the relevant technologies deployed on your website, collects and respects users’ consent choices concerning those technologies, and otherwise complies with applicable laws.
Honoring Privacy Choices and Opt-Out Rights: You must respect all end user- or device-based privacy choices or flags made known to you, including, for example, DNT = 1, other signals indicating a “sale” or “share” opt-out (or similar opt-out) under any privacy legislation (including the laws of the U.S. states that have enacted comprehensive consumer privacy laws, as well as similar consumer privacy laws that may be enacted in the future), other signals indicating an opt-out from interest-based advertising, or other flags related to laws of similar effect in any applicable jurisdiction or under any applicable app store policies, or flags indicating a change in any prior consent. In addition, you must provide end users with any opt-out rights required by applicable laws, including by posting appropriate links to exercise those rights.
Compliance with Privacy and Data Security Obligations: You must not collect or use any data received through the Services for purposes other than those set out in these Policies or in any other policies or agreements governing your use of the Services. In addition, you must implement adequate technical, security, and organizational measures to protect any data from loss and misuse, as well as any unauthorized access, disclosure, alteration, and destruction. You must also provide a way for individuals to contact you with inquiries and requests regarding their personal data. If for any reason you cannot comply with any privacy obligation set out in these Policies or in any other policies or agreements governing your use of the Services, you must (i) promptly inform AppLovin by contacting your AppLovin account team with the subject “Privacy: Demand Partner Non-Compliance,” (ii) take all necessary steps to remedy such non-compliance, and (iii) promptly cease use of any data received through the Services until you have remedied the non-compliance.

Prohibition on Sensitive Personal Data or Protected Health Information

Sensitive Personal Data: You may not use the Services to infer, collect, track, send, share, identify, or associate with any individual, household, or device any information concerning racial or ethnic origin, political opinions, religious or philosophical affiliation or beliefs, trade-union membership, health, sex life or sexual orientation, criminal convictions or alleged commission of an offense, genetic data, biometric data, government-issued identifiers, financial account information, account log-in credentials, the contents of user communications, precise geolocation information, or any other information that could be considered sensitive personal information under applicable laws. In addition, in any data that you may share with AppLovin, you may not include any such sensitive categories of data or pass or append custom parameters, events, or objects (if applicable) that could include sensitive personal data.
Protected Health Information: AppLovin does not knowingly collect protected health information as defined under applicable laws. You may not provide AppLovin with protected health information or use any aspect of the Services in connection with protected health information.

Prohibition on Children Data or Using the Services for Children

Demand Partners may not provide AppLovin with children data or cause that information to be provided via a third party.
You may not initialize or use any AppLovin SDK in any way or otherwise use any aspect of the Services in connection with an end user who qualifies as a “child” under applicable laws. Please note that jurisdictions define the term “child” differently and these definitions may change over time. You shall be solely responsible for (1) determining whether an end user of your Advertisement qualifies as a “child” under the defintions and requirements of applicable laws and (2) taking the steps necessary to ensure that you do not initialize or use any AppLovin SDK in any way or otherwise use any aspect of the Services in connection with a “child” under applicable laws.
You must comply with all applicable laws and policies governing the collection and use of personal information from children. This includes the Children’s Online Privacy Protection Act (“COPPA”), laws of similar effect in any applicable jurisdictions in the collection and use of “Personal Information” (as defined by COPPA or other applicable laws) from children, as well as any applicable app store policies.
AppLovin does not knowingly collect personal information from children or serve ads to children. You may not provide AppLovin with personal information from children or use any aspect of the Services in connection with a child.

Miscellaneous

You may not use the Services in a manner that abuses, exploits, undermines, or otherwise disrupts the Services.

All pricing information, including bidding-related information or any information that would allow a third party to ascertain revenue share, constitutes AppLovin Confidential Information. You may not disclose pricing information, except as expressly permitted by AppLovin in writing.

The Services allow for transactions in real time, and bids and offers compete simultaneously against multiple other bids and offers.

AppLovin makes no guarantee regarding the frequency and access to ad inventory, the level of impressions of ads, and/or the timing of delivery of such impressions.

Enforcement

Any actual or suspected violation of these Policies (or any agreement governing your use of the Services, including the AppLovin Terms of Use Agreement) may result, in AppLovin’s sole discretion, in AppLovin blocking or limiting your ads or content from being served through the Services, the suspension or termination of your account or access to the Services, and/or the imposition of limits on your account or access to the Services, including limits on your ability to bid on or serve ads through the Services.

How to Contact Us

Please contact [email protected] with any questions regarding these Policies.

^*Capitalized terms have the meanings ascribed to them in the AppLovin Terms of Use Agreement, unless otherwise indicated.he AppLovin Terms of Use Agreement, unless otherwise indicated.

AppLovin Legal Information

Content

Additional Guidelines Specific to Health, Wellness, and Pharmaceutical Products
As explained in the Demand Partner Policies, Demand Partners may be permitted to deliver ads containing restricted content, such as health, wellness, and pharmaceuticals products, if the ads and associated products and services strictly adhere to any country- or region-specific laws, rules, or regulations (including any age-related restrictions, licensing/certification requirements, labeling and disclaimer requirements, advertising guidelines, self-regulatory requirements or recommendations, and any similar guidance or requirements), the Demand Partner Policies, and any other applicable AppLovin policies or agreements, and you obtain express approval from the AppLovin Team.

Demand Partners seeking to deliver ads for health, wellness, and pharmaceuticals products or similar content through the Services must also ensure their products and ads meet the following minimum criteria:

Advertisers must ensure that they have all necessary authorizations and licenses required under applicable laws (and produce them on request) to market, promote, and ship their products in each jurisdiction in which they intend to target ads.
Ads for products approved by the U.S. FDA or other comparable regulators (certain food and drug products) must include any approved labels and warnings.
Ads for products approved by the U.S. FDA or other comparable regulators (certain food and drug products) may only promote the product for approved uses and purposes, not off-label or unapproved uses.
Ads for products not subject to U.S. FDA or comparable regulator approval, such vitamins, minerals, herbs, other dietary supplements, cosmetics, perfumes, shampoos, body cleansers, shaving creams, etc., may not make medical claims, claims that could be interpreted as medical (e.g., “this herbal supplement treats a medical condition”), or suggest or imply that they have any associated certifications or industry ratings.
Ads for products not subject to U.S. FDA or comparable regulator approval may not state or imply that they are as effective as products approved by the U.S. FDA or other comparable regulators, or that they are “safe” or effective for use in preventing, curing, or treating a particular disease or ailment. As such, ads for products not subject to U.S. FDA or comparable regulator approval may not use words like “prevent,” “cure,” “treat,” or similar language that might suggest the products prevent, cure, or treat a particular disease or ailment.
Ads and/or the landing pages for products not subject to FDA or comparable regulator approval must include an appropriate FDA-related or comparable regulatory disclaimer, such as: “These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure, or prevent any disease.”
Advertisers must ensure that ads do not claim or promote unrealistic weight loss, consistent with applicable laws in each jurisdiction in which they intend to target ads.
Ads must include any other labels or disclaimers required under applicable laws (e.g., country-, state-, or local-specific warning language).
Advertisers must ensure that the landing pages for the products include any applicable labels, warnings, or markings required under applicable laws in each jurisdiction in which they intend to target ads.
Ads may not promote products that have been subject to any government or regulatory action,warning, or advisory, including opinions from state attorneys general or similar authorities.
Consistent with applicable laws, ads may not glamorize, glorify, or otherwise exaggerate the benefits of the products.
Advertisers may not target individuals under the age of 18.
Ads cannot request the input of any personally identifiable information or health information.
Advertisers must ensure that ads do not attempt to exploit insecurities, contain distasteful messaging, or promote or reinforce negative or unhealthy body images.
Advertisers must ensure that ads do not encourage unhealthy lifestyles or promote unhealthy relationships with food (e.g., “starve yourself to look great in that bathing suit”).
Consistent with applicable laws, advertisers must ensure that statements or claims in ads have appropriate support.
The landing page(s) for ads served through the Services may not direct end users to content that does not comply with these guidelines and the Demand Partner Policies or that contains or may contain prohibited content.

AppLovin Legal Information

Content

Prohibited Content Category:
Content that makes misleading, deceptive, or unrealistic claims, unreliable or harmful claims, or enables dishonest behavior. This includes things like make-money-fast schemes, chain letters, or pyramid schemes, or products or services that help users mislead others or gain unauthorized access to systems, devices, or property.

Additional Guidelines:

Ads cannot include:

Misleading Health Claims: Ads may not make medical claims or claims that could be interpreted as medical (e.g., “playing this game treats a medical condition”), or otherwise state or imply that the product may diagnose, treat, cure, or prevent any particular disease(s), absent the necessary authorizations under applicable laws. Health, wellness, and pharmaceutical products must also follow the Additional Guidelines Specific to Health, Wellness, and Pharmaceutical Products.
General unsubstantiated claims: Ads that make statements or claims without evidence or appropriate support (e.g., endorsements by unidentified “experts,” references to unidentified “research” or “studies,” or a “#1 recommended” label).
Fraudulent or Deceptive Solicitations: Ads that deceive users into giving up money or personal data through tactics like phishing, investment scams, or other dishonest practices aimed at tricking or exploiting users; make or promote unreliable or harmful claims; or promote content, products, or services using false, dishonest, or deceptive claims.
Scams or Other Unacceptable Business Practices: Content that attempts to scam users, including by concealing, misstating, or failing to disclose information about the business, product, or service. Examples include ads for products or services that do not exist, ads that do not accurately describe what the user will see on the landing page(s), ads that attempt to imply third-party endorsements that the products or services do not have, and ads that suggest or imply that the product or service has certain certifications or meets certain industry standards when it does not.
Dishonest Pricing Practices: Ads that fail to disclose the full payment model or cost, promote products or services as free when they require payment, deceptively suggest that certain sales or promotions may be time limited when in fact they continue for significant periods of time, charge users without their knowledge or consent, or create unnecessary hurdles for cancellation or returns.
Deceptive or Misleading Ad Designs or Elements: Ads that include content, experiences, designs, elements, or behavior that could be deceptive or misleading. Examples include ads that obscure their promotional nature, such as those imitating system notifications or including fake interactive elements like overlaid non-functional close buttons; elements like redirects to unwanted content without user action; fake messages that lead to an ad or landing page when clicked; fake error or update messages; fake system messages or flags; malware or unwanted software or downloads; or any other designs or elements that mislead users or attempt to trick them into interactions, engagement, or sharing their personal information.
Unrealistic or Exaggerated Claims: Ads that make unsubstantiated, unrealistic, or exaggerated promises, such as claims of extraordinary financial returns, the ability to earn real money in properties that do not have that capability, miracle cures for health conditions.
Inconsistent Information: Ads and landing pages that do not match, include inconsistent information on the product, price, promotion, or similar details, or do not include key information like product descriptions, disclaimers, or terms and conditions. Examples include ads that depict one product but send users to landing pages for a different product or a similar product but with different details.
Misinformation: Content that features inaccurate, misleading, or false information that may cause significant harm to individuals or society. Examples include ads that reference violent or hateful conspiracy theories, ads that may discourage people from getting appropriate medical care, and ads that attempt to undermine well-established scientific consensus.

Ads can include:

The general suggestion that the use of the product(s) may improve mental clarity or sharpness or have similar effects (e.g., “playing this game may help improve your vocabulary and train your brain”).
Endorsements (e.g., “doctor approved”), testimonials or positive reviews, accolades (e.g., “award winning”), or similar claims for the product(s), if accurate and proven by documented support on the landing page(s) (e.g., evidence, clinical research, or scientific support). For example, a product can claim to be “doctor recommended” or “the favorite product of a well-known celebrity,” if those claims would be accurate and can be proven by information available on the landing page(s).

AppLovin Policies for Demand Partners Revision – October 24, 2025

Introduction*

General Compliance Obligations

Content Restrictions

a. Prohibited Content

b. Restricted Content

c. Content Prohibited for Minors

General Requirements and Other Standards

General Privacy Requirements

Prohibition on Sensitive Personal Data or Protected Health Information

Prohibition on Children Data or Using the Services for Children

Miscellaneous

Enforcement

How to Contact Us

Restricted Content: Tobacco & Nicotine Products Revision – October 24, 2025

AppLovin Platform Data Processing Agreement Revision – October 13, 2025

Politique de confidentialité Revision – October 13, 2025

Nos Services publicitaires

Collecte et utilisation des informations générales

Partage d’informations

Gérer vos choix en matière de confidentialité

Protection de la vie privée des enfants

Sécurité et conservation de vos informations

Notre Site

Cookies et autres technologies similaires

Collecte d’informations supplémentaires pour les contacts professionnels et les titulaires de compte

Utilisation de vos informations

Partage d’informations

Liens vers d’autres sites Internet

Mise à jour des informations

Vos choix en matière de marketing par e-mail

Enfants

Sécurité et conservation de vos informations

Clauses additionnelles pour les résidents de l’Union européenne, du Royaume-Uni et de la Suisse

Cadre de protection des données

Base juridique du traitement

Vos droits

Avis de confidentialité multi-États des États-Unis

Modifications de la Politique

Nous contacter

Privacy Policy Revision – October 13, 2025

Our Advertising Services

General Information Collection and Use

Information Sharing

Manage Your Privacy Choices

Children’s Privacy

Data Security and Retention

Our Website

Cookies and Other Similar Technology

Additional Information Collection for Business Contacts and Account Owners

How We Use Your Information

Information Sharing

Links to Other Websites

Updating Information

Your Email Marketing Choices

Children

Data Security and Retention

Additional Provisions for EU/UK/Swiss Individuals

Data Privacy Framework

Lawful Basis for Processing

Your Rights

U.S. Multistate Privacy Notice

Policy Changes

Contact Us

Ad Agency Promotional Terms Revision – October 10, 2025

Privacy Policy Revision – October 7, 2025

Our Advertising Services

General Information Collection and Use

Information Sharing

Manage Your Privacy Choices

Children’s Privacy

Data Security and Retention

Our Website

Cookies and Other Similar Technology

Additional Information Collection for Business Account Owners

How We Use Your Information

Information Sharing

Links to Other Websites

Updating Information

Your Email Marketing Choices

Introduction^*

Introduction^*