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AppLovin Affiliate Program Terms and Conditions Revision – May 15, 2026

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These AppLovin Affiliate Program Terms and Conditions (the “Terms and Conditions” or “Agreement”) incorporate by reference the AppLovin Affiliate Program Privacy Notice, the AppLovin Terms of Use Agreement, and the AppLovin Privacy Policy and govern your participation in the AppLovin Affiliate Program (the “Program”) operated by AppLovin Corporation (“AppLovin”, “we” or “us”). By submitting an application to participate in the Program, by clicking “I Agree” (or any similar acceptance mechanism), or by participating in any Program activities, you (“Affiliate” or “you”) agree to be bound by these Terms and Conditions.

Capitalized terms not defined here have the meaning given in the AppLovin Terms. If there is a conflict between these Terms and Conditions and the AppLovin Terms, these Terms and Conditions control for purposes of the Program.

Failure to comply with any provision of these Terms and Conditions may result, in AppLovin’s sole discretion, in suspension or termination of your participation in the Program and forfeiture of any unpaid Referral Payments. AppLovin may update these Terms and Conditions from time to time by posting the revised Terms and Conditions. If a significant change is made, we will provide reasonable notice by email or posting a notice to the Affiliate Program website. Continued participation after the effective date of any update constitutes acceptance. If you do not agree to the updated Terms and Conditions, stop participating in the Program immediately.

1. Definitions

“Affiliate Account” means the account AppLovin issues to you upon approval of your application, through which you receive your Referral Code, tracking, and reporting access.

“Axon” means AppLovin’s Axon advertising platform and any related products, features, or services AppLovin makes available to Customers.

“Customer” means a merchant, brand, business, or retail customer that uses Axon to advertise and/or sell products or services.

“Qualifying Customer” means a Customer that: (i) sets up an account on AppLovin’s systems identifying you as their referral source via your Referral Code; (ii) agrees to AppLovin’s applicable terms of use, privacy policy, and data sharing agreements; (iii) creates and configures at least one ad campaign on Axon; and (iv) effectively implements AppLovin’s designated software (including, without limitation, AppLovin’s pixel and tracking scripts, and enables all AppLovin-required features and functionalities) to AppLovin’s reasonable satisfaction.

“Qualifying Revenue” means the aggregate amount of ad spend received by AppLovin from a Qualifying Customer for use of Axon (excluding any credits, Taxes, chargebacks, or refunds given to the Qualifying Customer), which shall only be calculated for the twelve (12) months after the date such Qualifying Customer created an Axon account (or, through the last day of the Term, whichever is shorter).

“Referral Code” means the unique tracking code, link, or identifier AppLovin issues to you for use in referring Customers to Axon.

“Taxes” has the meaning given in Section 6.

“Term” has the meaning given in Section 8.

2. Eligibility, Application, and Account

2.1 Eligibility. To participate in the Program you must: (i) if an individual, be at least 18 years of age (or the age of majority in the jurisdiction where you reside and from where you carry out Affiliate activities, whichever is older); (ii) if applying on behalf of an entity, be authorized to bind that entity to these Terms and Conditions; (iii) not be located in, or a national or resident of, any country subject to U.S. embargo or comprehensive sanctions, or otherwise be a restricted party under applicable export control or sanctions laws; and (iv) participate solely for purposes of carrying on a business activity, not for any personal, household, or family purpose.

2.2 Application and Approval. To become an Affiliate, you must submit an application via the form designated by AppLovin and provide all information indicated as required. After AppLovin receives your application, AppLovin will review it and notify you of your approval or rejection. AppLovin reserves the right to accept or reject any application for any reason, in its sole discretion. 

2.3 Affiliate Account. Upon approval, AppLovin will issue you an Affiliate Account with a Referral Code. You are responsible for maintaining the confidentiality and security of your Affiliate Account credentials and Referral Code, and for all activity under your account. You will promptly notify AppLovin of any unauthorized use.

2.4 No Exclusivity. These Terms and Conditions are non-exclusive. AppLovin may engage other affiliates, channel partners, or marketing providers, and may directly market Axon, without restriction or compensation to you.

3. Marketing Activities and Obligations

3.1 Permitted Marketing Activities. During the Term and in accordance with these Terms and Conditions and AppLovin’s branding or content guidelines, you will, following approval by AppLovin (email is acceptable), market and promote Axon to Customers and use best efforts to encourage Customers to sign up for Axon using your Referral Code. You will bear all costs and expenses associated with your marketing activities.

3.2 FTC and Other Disclosure Obligations. The Federal Trade Commission of the U.S. (“FTC”) and analogous laws in other jurisdictions have guidelines for governing endorsements and testimonials (the “Rules”), which are aimed at increasing transparency between endorsers and consumers. As a member of the Program with AppLovin, you may receive compensation for referring Qualifying Customers to Axon. You acknowledge that your participation in the Program creates a “material connection” between you and AppLovin under the Rules, which creates an obligation for you to provide disclosure to consumers. You will clearly and conspicuously disclose this material connection on all marketing materials referencing Axon (e.g., podcasts, social media posts, newsletters, and other media containing your Referral Code). Acceptable disclosures include, by way of example, “Sponsored by AppLovin”, “I am an AppLovin Affiliate”, “I get paid for referrals”, “Ad”, or “Sponsored”. In addition, you will not engage in any misleading or deceptive advertising regarding AppLovin, Axon, or the Program. For further information, please refer to the statement released by the FTC regarding these guidelines.

3.3 Trademark License. During the Term, AppLovin grants you a limited, non-exclusive, non-transferable, non-sublicensable, revocable, royalty-free license (with no right to sublicense) to use AppLovin’s trade names, trademarks, service marks, logos, domain names, marks, and other business identifiers (each, an “AppLovin Mark”): (a) solely on materials promoting Axon; (b) solely as necessary to perform your obligations under this Agreement; and (c) only in strict compliance with any AppLovin branding guidelines. If requested, you must submit a sample of proposed use of an AppLovin Mark in the manner permitted herein to AppLovin for AppLovin’s prior written approval. As between the Parties, AppLovin retains all intellectual property rights in and to the AppLovin Marks. You acknowledge that this Agreement grants no ownership rights therein, and that any goodwill arising from your use of the AppLovin Marks inures to AppLovin’s benefit. You will not challenge, apply for, or use any confusingly similar trademarks now or in the future.

3.4 Compliance with Laws. You will comply with all applicable laws, rules, regulations, and self-regulatory guidelines in connection with your participation in the Program, including those relating to advertising, endorsements, email marketing and anti-spam, consumer protection, intellectual property, export controls, and sanctions. You represent and warrant that any processing or sharing of personal data in connection with the Program will fully comply with all applicable data protection and privacy laws. You will obtain any licenses, permits, or registrations required to operate your business and conduct marketing activities under these Terms and Conditions.

3.5 Prohibited Activities. You will not, and will not permit any third party to: (i) make any false, misleading, or disparaging representations about AppLovin, Axon, or any AppLovin product, service, or affiliate; (ii) use spyware, malware, adware, or any other aggressive or low-quality marketing methods; (iii) send unsolicited commercial communications referencing AppLovin or Axon; (iv) bid on AppLovin’s trademarks (or close variants) in paid search or other paid placements; (v) impersonate AppLovin, copy or mirror the look and feel of AppLovin’s websites or marketing materials, or otherwise misrepresent your relationship with AppLovin; (vi) generate referrals through automated means, fraudulent traffic, incentivized clicks, or any other manipulation; (vii) use the Referral Code in connection with content that is sexually explicit, promotes violence, discrimination, or illegal activity, or that infringes any third-party rights; or (viii) take any other action that could reasonably damage AppLovin’s reputation or the goodwill of the AppLovin Marks.

3.6 No Customer Incentives or Fees. You may not offer any discounts, rebates, credits, kickbacks, or other incentives to any Customer or prospective Customer in connection with Axon, and you may not charge any introduction fee or other fee to any Customer in connection with the Program. Any negotiated arrangement you have with a Customer must not deviate from, or contradict, these Terms and Conditions or the AppLovin Terms.

3.7 Third-Party Platform Compliance. If you conduct any marketing activities on or through a third-party platform, network, or service (e.g., social media platforms, advertising networks, content distribution services), you will comply with all applicable terms of service, community standards, and advertising and data-use policies of that platform, and will promptly notify AppLovin of any actual or threatened claim, enforcement action, or dispute by such platform arising from or related to your participation in the Program.

3.8 AppLovin’s Sole Discretion. You acknowledge that: (i) AppLovin has no obligation to enter into any agreement with any Customer, or to provide Axon to any Customer; (ii) AppLovin may decline, suspend, or terminate any Customer at any time for any reason; and (iii) AppLovin has no obligation to compensate you for any commercial transaction with a Customer that AppLovin does not accept in writing.

4. Referral Payments

4.1 Referral Payment. Subject to your compliance with these Terms and Conditions, AppLovin will pay you a referral payment equal to three percent (3%) of Qualifying Revenue (each, a “Referral Payment”) generated by each of your Qualifying Customers during the applicable measurement period defined in the Qualifying Revenue definition.

4.2 Cap. Notwithstanding anything to the contrary, the aggregate Referral Payments payable to you under this Agreement will not exceed five million U.S. dollars (US$5,000,000) in total throughout the Term.

4.3 Payment Mechanics. Within forty-five (45) days following the end of each calendar month during the Term, AppLovin will pay you the Referral Payments earned during that calendar month through the payment method designated by AppLovin. AppLovin will provide you with access to an online reporting system; AppLovin’s calculations of Qualifying Revenue and Referral Payments will be deemed final and binding thirty (30) days after the end of each calendar month, absent manifest error. All payments under these Terms will be made in U.S. dollars. The minimum payout threshold is $200, which may be updated by AppLovin from time to time; and any unpaid amount below that threshold will be rolled out to the next payment cycle. If your agreement with us terminates and your account balance with us has less than $200, no amounts will be due or owing to you. 

4.4 Payment Information; Tax Forms. You will provide AppLovin (and any payment processor AppLovin designates) with accurate and complete payment, identity, and tax information, including any tax forms AppLovin reasonably requests (e.g., IRS Form W-9 or W-8 series), as part of the onboarding process and thereafter upon request. AppLovin may withhold or delay payment until you provide all required information and may withhold from any payment any amounts AppLovin is legally required to withhold.

4.5 Exclusions. Notwithstanding anything to the contrary, AppLovin will not be obligated to pay any Referral Payment, and may withhold or reverse any payment, in respect of: (i) any Customer that does not qualify as a Qualifying Customer; (ii) refunded, credited, charged-back, or otherwise reversed amounts; (iii) amounts attributable to fraudulent, invalid, or incentivized traffic, or to any breach of these Terms and Conditions; (iv) any Customer that is created or owned, in whole or in part, by you, your affiliates, or any of your or their employees, officers, or directors; (v) any Customer to whom you are providing services as an employee, contractor, or agent; (vi) any Customer that AppLovin (or any of its affiliates) was already in active discussions with, or had an existing relationship with, prior to your referral, as determined by AppLovin in its reasonable discretion; or (vii) any Customer referred while your participation in the Program is suspended or terminated.

4.6 Right to Reclaim. If any Referral Payment is later determined to fall within an exclusion in Section 4.5 or to have been paid in error, AppLovin may, in its sole discretion, (i) reclaim such amount from you, or (ii) offset such amount against future Referral Payments. If this Agreement terminates before AppLovin has fully recovered such amount, you will pay the remaining balance within thirty (30) days of termination.

4.7 Modification of Rates and Terms. AppLovin may modify the Referral Payment rate, caps on payments, payment cadence, exclusions, or other commercial terms of the Program at any time on reasonable advance notice (which may be provided by email, by posting through the Affiliate Account dashboard, or by issuing updated Terms and Conditions). Modifications apply prospectively to Referral Payments earned after the effective date of the modification.

5. Promotions and Bonuses

AppLovin may, in its sole discretion, offer additional promotions, bonuses, contests, or incentives in connection with the Program (each, a “Promotion”). Each Promotion is subject to its own terms and is offered separately from, and does not modify, these Terms and Conditions. AppLovin may add, change, or discontinue any Promotion at any time without notice.

6. Taxes

You are solely responsible for all applicable taxes or charges in connection with this Agreement, including any applicable direct or indirect federal, state, local, or foreign taxes, levies (including any equalization levy), duties, or similar governmental assessments of any nature, arising from your participation in the Program or your receipt of Referral Payments, including any value added (VAT), goods and services (GST), excise, sales, use, consumption, withholding, or income taxes that Customer or AppLovin is legally obligated to charge or withhold (“Taxes”). Referral Payments are inclusive of, and AppLovin will not gross up for, any Taxes you owe. AppLovin may withhold or deduct any Taxes it is legally required to withhold or deduct, and you will provide any documentation reasonably required for AppLovin to claim a reduced rate of withholding.

7. Confidentiality

“Confidential Information” means any non-public information disclosed by AppLovin to you in connection with the Program, including Customer identities, performance data, Referral Payment calculations, branding guidelines, product roadmaps, and any other information marked or that should reasonably be understood as confidential. For the avoidance of doubt, as between AppLovin and Affiliate, you will use Confidential Information solely to perform under these Terms and Conditions, will not disclose it to any third party without AppLovin’s prior written consent, and will protect it using at least the same degree of care you use to protect your own confidential information (and no less than reasonable care).

8. Term and Termination

8.1 Term. These Terms and Conditions commence on the date AppLovin approves your application and continue until terminated as set forth below (the “Term”).

8.2 Termination for Convenience. Either party may terminate these Terms and Conditions (and your participation in the Program) at any time, with or without cause, effective immediately upon notice to the other party. AppLovin’s notice may be given by email to the address associated with your Affiliate Account or by posting in your Affiliate Account dashboard.

8.3 Termination for Breach; Suspension. AppLovin may immediately suspend or terminate your participation in the Program entirely without notice or recourse, withhold any unpaid Referral Payments, and reclaim any previously paid Referral Payments if AppLovin determines, in its sole discretion, that you have breached these Terms and Conditions or engaged in any fraudulent, deceptive, unlawful, or other unacceptable conduct.

8.4 Effect of Termination. Upon termination, (i) your Referral Code and access to the Affiliate Account dashboard will be deactivated; (ii) you will immediately cease use of the AppLovin Marks and remove all references to AppLovin and Axon from your marketing materials; and (iii) all rights granted to you under this Agreement will immediately cease, including but not limited to your right to access the Affiliate Account, or to receive any Referral Payments under this Agreement, unless otherwise determined by AppLovin in its sole discretion.

8.5 Survival. Any provisions of this Agreement that by their nature are intended to survive termination, including without limitation provisions relating to payment obligations, intellectual property, disclaimers, limitations of liability, indemnification, confidentiality, will survive termination.

9. Indemnification

You will indemnify, defend, and hold harmless AppLovin, its officers, managers, directors, employees, affiliates, and subsidiaries, and each of their respective legal representatives, successors, and assigns, from and against any and all third-party claims, demands, losses, costs, liabilities, and expenses (including reasonable attorneys’ fees) arising out of or relating to: (i) your performance of, or failure to perform, your obligations under these Terms and Conditions; (ii) your marketing activities, including any disclosure, statement, or content you publish in connection with the Program; (iii) any breach by you of these Terms and Conditions or any representation or warranty made by you under these Terms and Conditions; (iv) any Taxes for which you are responsible; or (v) any payments received by you under these Terms and Conditions.

10. Disclaimers; Limitation of Liability

THE PROGRAM, THE AFFILIATE ACCOUNT, AND ANY MATERIALS PROVIDED BY APPLOVIN ARE PROVIDED “AS-IS” AND “AS-AVAILABLE,” AND APPLOVIN DISCLAIMS ALL WARRANTIES, EXPRESS OR IMPLIED, INCLUDING ANY WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, NON-INFRINGEMENT, OR THE EXISTENCE, AMOUNT, OR LEVEL OF REFERRAL PAYMENTS YOU MAY EARN.

TO THE MAXIMUM EXTENT PERMITTED BY LAW, IN NO EVENT WILL APPLOVIN OR ITS AFFILIATES BE LIABLE TO YOU FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, EXEMPLARY, OR PUNITIVE DAMAGES, OR ANY LOSS OF PROFITS, REVENUE, DATA, OR GOODWILL, ARISING OUT OF OR RELATING TO THIS AGREEMENT OR THE PROGRAM. APPLOVIN’S TOTAL CUMULATIVE LIABILITY UNDER THIS AGREEMENT WILL NOT EXCEED THE AGGREGATE REFERRAL PAYMENTS PAID OR PAYABLE TO YOU UNDER THIS AGREEMENT DURING THE SIX (6) MONTHS PRECEDING THE EVENT GIVING RISE TO THE CLAIM.

11. Relationship of the Parties

You will indemnify, defend, and hold harmless AppLovin, its officers, managers, directors, employees, affiliates, and subsidiaries, and each of their respective legal representatives, successors, and assigns, from and against any and all third-party claims, demands, losses, costs, liabilities, and expenses (including reasonable attorneys’ fees) arising out of or relating to: (i) your performance of, or failure to perform, your obligations under these Terms and Conditions; (ii) your marketing activities, including any disclosure, statement, or content you publish in connection with the Program; (iii) any breach by you of these Terms and Conditions or any representation or warranty made by you under these Terms and Conditions; (iv) any Taxes for which you are responsible; or (v) any payments received by you under these Terms and Conditions.

12. General

12.1 Governing Law; Disputes. These Terms and Conditions are governed by, and disputes will be resolved in accordance with, the governing law and dispute resolution provisions of the AppLovin Terms.

12.2 Assignment. You may not assign or transfer these Terms and Conditions (or any rights or obligations under them) without AppLovin’s prior written consent, and any purported assignment in violation of this section is void. AppLovin may assign these Terms and Conditions without your consent. These Terms and Conditions bind and inure to the benefit of the parties’ permitted successors and assigns.

12.3 Notices. Notices to AppLovin must be sent to the contact AppLovin designates for the Program. Notices to you may be given by email to the address associated with your Affiliate Account or by posting through your Affiliate Account dashboard, and are deemed received when sent or posted.

12.4 Entire Agreement. These Terms and Conditions (together with the AppLovin Terms and any additional terms AppLovin presents to you in connection with the Program) constitute the entire agreement between the parties regarding the Program, and supersede any prior or contemporaneous agreements, communications, or understandings on that subject.

12.5 Severability; No Waiver. If any provision of these Terms and Conditions is held unenforceable, the remaining provisions will remain in full force, and the unenforceable provision will be modified only to the minimum extent necessary to make it enforceable. AppLovin’s failure to enforce any right or provision is not a waiver.

12.6 No Third-Party Beneficiaries. These Terms and Conditions do not confer any rights on any person or entity other than the parties.

12.7 Force Majeure. AppLovin will not be liable for any delay or failure to perform resulting from causes outside its reasonable control.

12.8 Headings. Section headings are for convenience only and do not affect interpretation.

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AppLovin Affiliate Program Privacy Notice Revision – May 15, 2026

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This AppLovin Affiliate Program Privacy Notice explains how AppLovin Corporation (“AppLovin,” “we”) collects and uses personal information in connection with the Axon Affiliate Program (the “Program”), including information submitted during application, onboarding, payment, referral tracking, and participation in the Program. It supplements our Privacy Policy.

Information We Collect

What We CollectHow We Use It
Identity and business contact information: name, company name, address, email, phone.To process your application, manage your Affiliate Account, and communicate with you about the Program. To comply with legal requirements.
Payment and tax information: bank or payment processor details, tax ID, IRS forms (e.g., Form W-9/W-8).To calculate and remit Referral Payments. To comply with tax reporting obligations.
Referral activity and performance data: clicks, conversions, and Qualifying Revenue tied to your Referral Code.To calculate Referral Payments and detect fraudulent or invalid referrals. To comply with legal requirements.
Account usage data: IP address, browser/device information, pages visited in the Affiliate Account dashboard.To operate and improve the Program. To detect fraud and unauthorized access. To comply with legal requirements.
Communication with usTo operate and improve the Program. To provide customer service. To comply with legal requirements.

We process your information because it is necessary to perform our agreement with you, to comply with legal obligations, or because it is in our legitimate interests to operate and improve the Program and prevent fraud. Where required by law, we will seek your consent.

Who we share your information with

We may share your information with: (i) service providers such as payment processors and identity/tax verification vendors who help us operate the Program; (ii) AppLovin’s corporate affiliates; and (iii) law enforcement or other parties when required by law or to prevent harm. All service providers are contractually bound to protect your information.

How long we keep your information

For as long as your account is active, and for seven years thereafter for tax and legal compliance.

Your rights

Depending on your jurisdiction, you may have certain rights regarding your personal information, such as the right to access, correct, or delete your information. You may exercise these rights by emailing [email protected]. See our Privacy Policy for further details.

How to Contact Us

You can find our contact information in the “Contact Us” section of our Privacy Policy.

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AppLovin Partners Revision – May 14, 2026

Content

Updated: May 14, 2026

In the provision of the AppLovin Services*, AppLovin works with Advertising Demand Partners, Measurement & Analytics Partners, and Fraud & Safety Partners (collectively, “AppLovin Partners”). 

AppLovin may update the below list of AppLovin Partners at any time by posting the updated version on the AppLovin website.

As described in the AppLovin Privacy Policy, the practices of AppLovin Partners delivering advertisements through the AppLovin Services are subject to their own privacy policies.  We encourage you to read AppLovin Partners’ privacy policies to understand their privacy practices, the legal bases for their processing of your personal data, and any options that they provide for exercising control over such processing. Through our agreements and policies, AppLovin Partners are required to comply with all applicable laws and regulations, and where applicable, to provide you with sufficient notice of their processing of your personal data.

Advertising Demand Partners

Advertising Demand Partners are demand-side platforms, advertising networks, or other advertising demand sources that bid on ad inventory or serve ads through the AppLovin Services.

As described in the AppLovin Privacy Policy, Advertising Demand Partners may use your data to predict which ads or campaigns you will be most likely to engage with and make other inferences about you, among other activities. Our Advertising Demand Partners may also share some of your data with third-party measurement partners to measure the effectiveness of their campaigns, including by combining data collected about you through the AppLovin Services with data collected about you via other channels, including other online and offline activity. AppLovin views Advertising Demand Partners generally as independent controllers of your data.  To find out more, please refer to the privacy policies listed below:

NamePrivacy Policy
Aarki, Inchttp://corp.aarki.com/privacy
Ad(X)https://adxcorp.kr/consulting
AddApptr GmbH (DBA Gravite)https://www.gravite.net/data-privacy
Adikteev SAhttps://www.adikteev.com/privacy-policy-app-users
AlgoriX Technology Pte. Ltd.https://www.algorix.co/privacy-policy/
Amazon.com, Inc.https://www.amazon.com/gp/help/customer/display.html?nodeId=468496
AppLike Group GmbHhttps://applike-group.com/privacy-policy/
Appnext PTE. Ltdhttps://www.appnext.com/privacy-policy-oem-operators/
Appodeal, Inc.https://appodeal.com/privacy-policy/
Apptimismhttps://www.apptimism.eu/privacy-policy
Arpeely Ltd.https://e7a5e7e4-94a4-464e-8b55-db25bde20872.usrfiles.com/ugd/e7a5e7_f2e821b826024ae8a4a2e70d07cbb636.pdf
AscendX Media Technologies Pte. Ltd.https://www.ascendxnow.com/privacy/
Bideasehttps://bidease.com/privacy-policy
Biga Bid Media Ltd. (DBA Bigabid)https://www.bigabid.com/Legal/
Bigo Technology Pte. Ltd. (DBA BIGO)https://bigoads.com/
BlueSeahttps://www.blueseasx.com/policy.html
ByteDance Pte. Ltd. (DBA Pangle)https://www.pangleglobal.com/privacy
Coupang Corporationhttps://privacy.coupang.com/ko/center/coupang/
Criteohttps://www.criteo.com/privacy/
CyberAgent, Inc.https://privacy-policy.cyberagent.ai/
Dataseat Ltdhttps://dataseat.com/privacy-policy
Digital Turbine, Inc.https://www.digitalturbine.com/legal/privacy-policy
FAN Communications, Inc.https://www.fancs.com/en/privacy
Fluct Co., Ltd.https://corp.fluct.jp/privacy/
Google LLChttps://policies.google.com/privacy
Hong Kong Zhione Technology Co., Limited (DBA TradPlus)https://www.tradplusad.com/en/privacy-policy
Huawei Technologies Co., Ltd.https://consumer.huawei.com/en/privacy/manage/
I-mobile Co., Ltd.https://www.i-mobile.co.jp/privacy.html
Index Exchangehttps://www.indexexchange.com/privacy/exchange-platform-privacy-policy/
InMobihttps://www.inmobi.com/privacy-policy/
ironSource Ltd.https://www.is.com/privacy-policy/
Jampp Limitedhttps://www.jampp.com/privacy-policy-terms-and-conditions
Jun Group Productions, LLChttps://jungroup.com/privacy-policy
Kwaihttps://app.kwai.com/agreement/privacy-policy
Liftoff Mobile, Inc.https://liftoff.io/privacy-policy/
LinkedIn Corporationhttps://www.linkedin.com/legal/privacy-policy?trk=content_footer-privacy-policy
LoopMe Ltdhttps://legal.loopme.com/privacy-center
LY Corporationhttps://www.lycorp.co.jp/en/company/privacypolicy/
Madexhttps://madex.world/policy
Magnite, Inc.https://www.magnite.com/legal/advertising-platform-privacy-policy/
Media.net Advertising FZ-LLChttps://www.media.net/privacy-policy/
Meta Platforms, Inc.https://www.facebook.com/privacy/explanation/
Mintegralhttps://www.mintegral.com/en/privacy/#privacy-Services
Moloco, Inchttps://www.moloco.com/privacy-policy
Motiv Intelligence (DBA Exelbid)https://www.motiv-i.com/privacy/
NeftaHoldings OÜhttps://platform.nefta.io/privacy
Nimbus Advertising Solutions Inc.https://www.adsbynimbus.com/privacy-policy
Ogury Limitedhttps://privacy.ogury.com/
Opera Norway AShttps://www.opera.com/legal/privacy
Opera Unite Pte. Ltd.https://www.opera.com/legal/opera-ads-privacy-statement
POWERENGINE PTE. LIMITED (DBA zMaticoo)https://www.zmaticoo.com/privacy
PubMatic, Inc.https://pubmatic.com/legal/privacy/
Remerge GmbHhttps://www.remerge.io/service-privacy-policy
RevX.iOhttps://revx.io/privacy-policy
RTB Marketing & Tech Services Limitedhttps://www.rtbhouse.com/privacy-center/services-privacy-policy/
Smaato, Inc.https://www.smaato.com/privacy/
Smadex S.L.U.https://smadex.com/privacy-policy/
StackAdapt Inc.https://www.stackadapt.com/privacy
Start.io Inc.https://www.start.io/policy/privacy-policy-site/
TaurusX US LLChttps://taurusx.com/privacy-policy.html
Teads Inc.https://privacy-policy.teads.com/
The Trade Desk, Inc.https://www.thetradedesk.com/general/privacy-policy
TypeA Holdings Ltd. (DBA Risecodes)https://risecodes.com/wp-content/uploads/2023/03/Risecodes.com-Privacy-Policy-March-23-2023.pdf
UNITED Marketing Technologies, Inc.https://mt.united.jp/rule.html
Unity Software Inc. (DBA Unity Technologies)https://unity3d.com/legal/privacy-policy
Verve Group Europe GmbHhttps://pubnative.net/privacy-notice/
VK LLC (DBA VK Ad Network)https://help.mail.ru/legal/terms/adsvk/privacy/
Voodoo SAShttps://voodoo.io/privacy
Vpon Big Data Grouphttps://www.vpon.com/en/privacy-policy/
Vungle SEA Pte. Ltd.https://liftoff.io/privacy-policy/
Webeyehttps://www.webeye.com/english/privacy-policy.html
Xiaomihttps://privacy.mi.com/all/en_US
Yandex LLChttps://yandex.com/legal/confidential/
YouAppi Inc.https://www.youappi.com/privacy-policy

Measurement & Analytics Partners

Measurement & Analytics Partners help us measure the effectiveness of ad campaigns and determine attribution for the placement of ads you engage with.  Generally, these partners are situated as “processors” or “service providers” in the ad tech ecosystem.  To find out more, please refer to the privacy policies listed below:

NamePrivacy Policy
Adjust GmbHhttps://www.adjust.com/terms/privacy-policy/
AppsFlyer Ltd.https://www.appsflyer.com/legal/privacy-policy/
Branch Metrics, Inc.https://branch.io/policies/privacy-policy/
justtrack GmbHhttps://justtrack.io/privacy-policy/
Kochava, Inc.https://media-index.kochava.com/privacy
Sensor Tower, Inc.https://sensortower.com/privacy
Singular Labs, Inc.https://www.singular.net/privacy-policy/
Tenjin, Inc.https://www.tenjin.com/privacy/

Fraud & Safety Partners

Fraud & Safety Partners are companies that help with anti-fraud, quality, and security efforts to ensure the safety, security, privacy, and accuracy of the AppLovin Services, including detecting whether ad impressions or clicks on ads are fraudulent and whether ads are viewable within an app. To find out more, please refer to the privacy policies listed below:

NamePrivacy Policy
IAB Technology Laboratory, Inc.https://iabtechlab.com/privacy-policy/

*Capitalized terms have the meanings ascribed to them in AppLovin’s Terms of Use, unless otherwise indicated.

AppLovin Legal Information
All Terms & Policies

Terms of Use Agreement Revision – May 14, 2026

Content

We have updated our Terms of Use, effective May 14, 2026. By continuing to use the Platform, the Services, or the Software after that date, you agree to the changes.

These Terms of Use (the “Agreement”) govern the relationship between you (“User,” “you,” or “your”) and AppLovin Corporation, a Delaware corporation, or AppLovin (Singapore) Pte. Ltd., a Singapore company, if applicable (collectively, “AppLovin,” “we,” or “our,” and together with “User,” the “Parties,” and each a “Party”), and apply to your use of the Services (as defined below).  For purposes of this Agreement, and depending upon how you use the Services, you have contracted with the following AppLovin entity:

  • Advertisers in the United States — If your principal place of business is in the United States or its territories, you have entered into this Agreement with AppLovin Corporation.
  • Advertisers in all Non-U.S. Regions — If your principal place of business is outside of the United States or its territories, you have entered into this Agreement with AppLovin (Singapore) Pte. Ltd., except for the Data Processing Agreement incorporated into this Agreement, which you have entered into with AppLovin Corporation as the parent corporation for AppLovin (Singapore) Pte. Ltd.
  • Publishers in Singapore — If your principal place of business is in Singapore, you have entered into this Agreement with AppLovin (Singapore) Pte. Ltd., except for the Data Processing Agreement incorporated into this Agreement, which you have entered into with AppLovin Corporation as the parent corporation for AppLovin (Singapore) Pte. Ltd.
  • Publishers worldwide, excluding Singapore — If your principal place of business is in any other country or region except Singapore, you have entered into this Agreement with AppLovin Corporation.

Please read this Agreement and our Privacy Policy carefully before using the Services.  By accessing the AppLovin platform, currently located at www.applovin.com, axon.ai, ads.axon.ai, dash.applovin.com, and other pages and user interfaces provided by AppLovin (the “Platform”), or registering, enabling, or using any of the Services (as defined in Section 1 below), you become a User and agree to be bound by this Agreement.  If you do not agree to this Agreement, you must not use (or you must stop using) the Platform or the Services.  Your access to and use of the Platform or the Services may also be subject to additional terms or agreements between us and you.

If you have entered into this Agreement on behalf of a company or other entity, you represent that you have been duly authorized with the authority to enter into this Agreement on behalf of that company or other entity, and you expressly represent that the company or other entity agrees to be bound by this Agreement.  In that case, the term “you” refers to the third party or parties on a joint and several basis.  If you have entered into this Agreement on an individual basis, you represent that you are the age of legal majority or older in your jurisdiction (aged 18 and over) and have the legal capacity to enter into and be bound by this Agreement.

As described below, the Platform, the Services, and the Software may fall within United States export controls.  You may not access or use the Platform or the Services if United States law or other applicable laws preclude you from receiving products, including services or the Software, from the United States or from using the Platform, the Services, or the Software.  Registration for and use of the Platform or the Services where prohibited will be void.

SECTION 14 OF THIS AGREEMENT CONTAINS AN INFORMAL DISPUTE RESOLUTION PROCESS, A BINDING AGREEMENT TO ARBITRATION, AND A CONSOLIDATED, CLASS ACTION, AND REPRESENTATIVE ACTION WAIVER. SECTION 9 CONTAINS WARRANTY DISCLAIMERS AND A LIMITATION OF OUR LIABILITY.  BY USING THE PLATFORM OR THE SERVICES, YOU AGREE TO THESE PROVISIONS.

* * * *

1. The Services; Changes to the Services or this Agreement

AppLovin operates a suite of tools for developers and other businesses to automate and optimize the marketing and monetization of their platforms, products, or services by enabling the placement of different types of advertisements on digital properties (including mobile apps, websites, and connected TV devices) and distributing our customers’ mobile apps, platforms, products, or services to end users using various technologies, including our AI-powered technologies and Software (collectively, the “Services”).  AppLovin may offer additional services or revise any of the Services, at its discretion, and this Agreement will apply to all additional services or revised Services.  As explained below, AppLovin also reserves the right to stop offering any of the Services and to immediately suspend or terminate your access to any of the Services.

Registration and Account Information — You need to register and create an account to access the Platform and the Services (or some portion of them) for your own (i.e., individual or entity) use only. By registering and creating an account to access the Platform and the Services (or some portion of them), you agreed to be bound to this Agreement. You must provide us with accurate, complete, and up-to-date account information, including maintaining accurate and up-to-date email addresses for billing and other purposes.  You may not authorize others to use your account, and you may not assign or otherwise transfer your account or this Agreement to any other person or entity.  You also understand that you must keep your account information secure and should not disclose your account credentials to anyone.  You alone remain solely responsible for all activities that occur under your account, regardless of whether you know about them or not. 

Updates or Changes to the Platform or the Services —We may from time-to-time update, improve, enhance, conduct testing, and further develop the Platform or the Services (for example, in the form of bug fixes, enhancements, security patches, new software modules, or new versions).  You understand that these improvements, enhancements, or tests may impact your or end users’ experience.  In addition, we may add or remove functionalities or features of the Platform or the Services at any time, and we may modify, suspend, restrict, terminate, or stop the Platform or the Services (or any portion of them) at any time.  We may also suspend, restrict, delete, or remove access to the Platform or the Services (or any portion of them) or your account at any time.

Notifications and Messages from the Platform or the Services — We may from time-to-time send you notifications or messages regarding the Platform, the Services, and the Software.  By using the Services, you consent to receive these messages from us, our affiliates, or our providers.  

Changes to this Agreement—We may modify or update this Agreement (including the Publisher Policies, Demand Policies, EULA, Privacy Policy, Platform DPA, and Demand Partner DPA incorporated into and made a part of this Agreement).  If we modify or update this Agreement, we will post the revised Agreement.  In addition, we may notify you directly via email and/or through the Platform or the Services.  By continuing to use the Platform, the Services, or the Software after those modifications or updates, you agree to be bound by the revised Agreement.  If you do not agree to be bound by the revised Agreement, then you must not use the Platform, the Services, and the Software anymore.

Retention — By creating a business account, you agree that your account and related data will be retained for the required periods under applicable laws.

2. Your Use of the Platform and the Services

Advertisers’ Use of the Platform and the Services — Advertisers, media buyers, ad agencies, demand-side platforms, e-Commerce platforms, channel partners, or merchants, or other providers of advertisements (collectively, “Advertisers” or an “Advertiser”) may provide content, including text links, banners, videos, artwork, and graphics (“Advertisements”), and AppLovin may collect content, including text links, videos, artwork, and other files, in connection with the Services.

If you use the Services as an Advertiser or as any other entity that bids on advertising inventory or serves Advertisements through the Services, you must comply with the AppLovin Policies for Demand Partners (the “Demand Policies”). You agree that you will not contribute, submit, or make available through the Services, or use the Services in connection with, any Advertisements (including the associated products or services) or content that violate the Demand Policies.

In addition, you hereby grant AppLovin a perpetual, irrevocable, sublicensable, non-exclusive, worldwide, and royalty-free right and license to copy, adapt, reproduce, distribute, display, publicly perform, and otherwise use Advertisements and other content, including any intellectual property contained on those materials, for the purpose of providing the Services, including serving the Advertisements and distributing Advertisers’ platforms, products, or services to end users.  You also grant AppLovin a perpetual, irrevocable, sublicensable, non-exclusive, worldwide, and royalty-free right and license to use and retain data and other information collected from you for purposes of improving or marketing the Platform and the Services, including our AI-powered technologies and Software.

Ad Transparency — As part of our transparency and compliance efforts, AppLovin may preserve and display Advertisements and information about them in a publicly accessible ad library or transparency tool. This information may include advertiser identity, application or domain name, estimated impressions, and campaign dates, among other categories.

Publishers’ Use of the Platform and the Services — Developers and other businesses (collectively, “Publishers” or a “Publisher”) may list digital properties, including mobile applications, websites, connected TV devices, and other platforms or services (each a “Property,” and collectively “Properties”), and make them available for the display of Advertisements (as defined above).  

If you use the Services as a Publisher, you must comply with the AppLovin Policies for Publishers (the “Publisher Policies”). You agree that you will not contribute, submit, or make available through the Services, or use the Services in connection with, any Property or content that violates the Publisher Policies.  As set forth below and in the Publisher Policies, Publishers may not generate or engage in, or authorize or encourage any third party to generate or engage in, invalid activity, invalid traffic, or fraudulent impressions or clicks on any Advertisement through any means.  AppLovin will determine what constitutes valid impressions, clicks, requests, valid traffic, and valid activity, and payments to you as a Publisher may be withheld or adjusted if you engage in any actual or suspected violation of this Agreement or the Publisher Policies, including invalid activity. 

In addition, you hereby grant AppLovin all the necessary rights and permissions to: (a) use your Property’s or Properties’ intellectual property rights provided during the Services for the purpose of fulfilling AppLovin’s obligations; (b) access, index, store, and cache requests made from Property or Properties to the Services, including by automated means; and (c) access your Property or Properties to provide the Services, including placing or displaying Advertisements.  In addition, you grant AppLovin a perpetual, irrevocable, sublicensable, non-exclusive, worldwide, and royalty-free right and license to use and retain data and other information collected from you for purposes of improving or marketing the Platform and the Services, including our AI-powered technologies and Software.

Eligibility to Use the Platform and the Services — You agree to use the Platform and the Services consistent with this Agreement and all laws and regulations, including United States export controls, 28 CFR Part 202, and similar requirements.  In addition, you may not access or use the Platform, the Services, or the Software if you or any of your affiliates or, to your knowledge, any director, officer, manager, or employee of such entities: (i) cannot receive products, including services or the Software, from the United States (because for example you live in a country embargoed by the United States) or have been the target of sanctions by any governmental entity; (ii) cannot access or use the Platform, the Services, or the Software in compliance with this Agreement under the applicable laws of your jurisdiction; (iii) have previously been suspended from the Services; or (iv) (a) qualify as (1) a foreign entity headquartered in or organized under the laws of a “country of concern” as defined in 28 CFR Part 202; (2) a foreign entity 50% or more owned by a country of concern or covered person as defined in 28 CFR Part 202; (3) a foreign individual primarily resident in a country of concern as defined in 28 CFR Part 202; or (4) a foreign individual who serves as an employee or contractor of a covered person entity or a country-of-concern government as defined in 28 CFR Part 202 and (b) your access or use of the Platform, the Services, or the Software would qualify as a “data transaction” as defined in 28 CFR Part 202.

Your Access to and Use of Our Software — You may have access to software development kits (SDKs), applications programming interfaces (APIs), pixels or cookies, other integrations, documentation, tools and assemblies, libraries, scripts, object code, sample source code, and similar developer material made available by AppLovin specifically for purposes of your access to and use of the Platform and the Services (the “Software”).  This Agreement and the End User License Agreement (the “EULA”) govern your use of the Software owned by AppLovin and provided to you only for purposes of your access to and use of the Platform and the Services.

Third-Party SDKs or Other Software Integrations — Your use of any third-party SDKs, APIs, pixels or cookies, connections, or similar software in connection with the Services will be governed by the terms of any agreement applicable to those integrations, connections, or software.  We have no responsibility for any aspect of these third-party integrations, connections, or software, including any ad serving or data processing that may occur through them.  You and the third-party provider(s) must ensure that your access to and use of the Platform and the Services complies with this Agreement and all applicable laws and regulations, including those concerning privacy and data protection, age-related restrictions, labeling and disclaimer requirements, advertising guidelines, and any similar requirements.

3. Our Retained Proprietary Rights; Restrictions on Your Use

Except for the limited license granted herein, we and our licensors retain all legal right, title, and interest in and to the Platform and the Services, including all of the intellectual property associated with the Platform and the Services, the technologies and the Software used to provide the Platform or the Services, the advertisements created by AppLovin except to the extent they include your intellectual property (the “AppLovin Ads”), any improvements or derivative products or services, and all other aspects of the Platform and the Services.  We reserve all rights not expressly granted to you.

Restrictions on Your Access and Use — You agree not to access or use the Platform or the Services (or any part of them) other than as permitted by this Agreement.  You agree not to modify, create derivative works based on, decompile, reverse engineer or disassemble, or otherwise attempt to extract source code from, the Platform or the Services (or any part of them).  In addition, you may not (a) copy, distribute, rent, lease, lend, sublicense, transfer or make the Platform or the Services available to any third party; (b) attempt to defeat, avoid, by-pass, remove, deactivate or otherwise circumvent any software protection mechanisms in the Platform or the Services; (c) modify, remove, or obscure any proprietary notices or legends that appear on the Platform or the Services or during the use and operation thereof; (d) sell, assign, license, disclose, or otherwise transfer or make available the Platform or the Services, any copies of the Platform or the Services, or any information derived from the Platform or the Services in any form to any third parties; or (e) remove or alter any proprietary notices or marks on the Platform or the Services.  

This Agreement does not grant you or any other party any right, title, or interest in the Platform or the Services, any content in the Platform or the Services (including any AppLovin Ads), or in our or our licensors’ trademarks, logos, and other intellectual property.  We reserve all rights not expressly granted to you.

Our Use of Your Feedback — If you make suggestions regarding any features, functionality, or performance of the Platform, the Services, or the Software that AppLovin adopts for any of its products or services, such features, functionality, and performance shall be deemed automatically assigned to AppLovin under this Agreement and become our sole and exclusive property.   

4. Data Privacy and Data Sharing

Data Processing Agreement — To the extent that any Personal Data (as defined under applicable data protection laws) is shared hereunder, the processing of such Personal Data shall be governed by the terms set forth in (a) the Platform Data Processing Agreement (the “Platform DPA”) or (b) the Demand Partner Data Processing Agreement (the “Demand Partner DPA”) for ALX demand side platforms, which are incorporated into and made a part of this Agreement.  As described above, you have entered into the Platform DPA or Demand Partner DPA, as applicable, with AppLovin Corporation.

Data Sharing Representations and Warranties — You represent and warrant, as applicable, that:

  • You will comply with all applicable laws, rules, and regulations in connection with using the Services and relating to the collection, use, and sharing of information about any end user who interacts with the Services. 
  • You will ensure that you will have, at all times, a clearly labeled and easily accessible privacy policy that complies with all applicable laws and specifically provides end users with clear information about SDKs, pixels or cookies, device-specific information, location information, and other information stored on, accessed on, or collected from end users’ devices in connection with the Services.  
  • You will ensure (where required by law) that each end user consents to the storing or accessing of any pixels or cookies, device-specific information, or other information on the end user’s device by AppLovin in connection with the Services prior to sharing such information with AppLovin, and upon AppLovin’s request, provide us with written evidence of such consent, including the date of the consent and the consent language presented to the end user. 
  • You will ensure that you have adequate rights and have obtained all necessary permissions and consents required under applicable laws to disclose Personal Data to AppLovin for purposes consistent with this Agreement, including improving the Services.
  • You shall, at all times and in accordance with the requirements of applicable data protection laws, make available, maintain, and make operational on your properties: (i) a mechanism for obtaining such consent from end users; and (ii) a mechanism to honor end users’ data subject rights (opt-out of sale for interest-based advertising, deletion, access, etc.). You agree to implement processes to pass these signals to AppLovin as required by applicable laws and this Agreement.

Complying with 28 CFR Part 202 and Similar Requirements — If you qualify as a “foreign party” as defined in 28 CFR Part 202, you may not sell, provide access to, or otherwise share or attempt to share any data provided to you pursuant to your use of the Services to “countries of concern” or “covered persons” as defined in 28 CFR Part 202.  If you know or suspect that a country of concern or covered person has gained access to any data provided to you pursuant to your use of the Services, you must immediately notify us and take other appropriate steps required under applicable laws.  Failure to comply with this requirement will constitute a breach of this Agreement and may constitute a violation of 28 CFR Part 202.

AppLovin Privacy Policy — Our Privacy Policy describes how we collect, use, disclose, share, and otherwise process information and material provided by you.  By accessing and using the Platform or the Services, you affirm that you have reviewed and acknowledge the terms of the Privacy Policy.

5. Prohibition on Using the Services in Connection with “Children” or Apps Exclusively Targeted to “Children“

Whether you are a Publisher or Advertiser, you may not provide AppLovin with children data or cause that information to be provided via a third party. You may not initialize or use any AppLovin Software or technology in any way or otherwise use any aspect of the Services in connection with an end user who qualifies as a “child” under applicable laws. In addition, you acknowledge and agree that you will not use the Services in connection with any Property or Advertisement exclusively designed for or exclusively directed to “children” (as defined and required by applicable laws), or for any end user or Advertisement that could implicate the Children’s Online Privacy Protection Act of 1998, 15 U.S.C. 6501, et seq. (“COPPA”), similar laws that govern the privacy of “children” in any applicable jurisdiction, and similar applicable app store (or other platform) policies.

Please note that jurisdictions, regulatory requirements, and other age-related restrictions define the term “child” differently. These definitions and age-related requirements more broadly may change over time. You shall be solely responsible for (1) determining whether an end user of your Property or Advertisement qualifies as a “child” under applicable laws; (2) taking the steps necessary to ensure that you do not initialize or use any AppLovin Software or technology in any way or otherwise use any aspect of the Services in connection with a “child” under applicable laws; and (3) ensuring that any Property or Advertisements comply with all age-related laws, regulatory requirements, and applicable app store (or other platform) policies, including COPPA, laws of similar effect in any applicable jurisdiction, and other laws that may be enacted in the future.

  • For example, certain U.S. states, including Texas, Utah, and Louisiana, have passed age-related laws that require app stores to verify users’ ages and provide age range information to the developers that interact with them. The app stores subsequently announced new features, including age range APIs, to help developers receive this age-related information and address these new requirements. To satisfy your obligations under this Section, you must (1) enable those or similar features if applicable to you and your end users; (2) determine whether any of your end users qualify as a “child” under applicable laws based on those features; and (3) take the steps necessary to ensure that you do not initialize or use any aspect of the Services in connection with any end user identified by them as a “child.”

As explained above, in the Privacy Policy, the Publisher Policies, and the Demand Policies, children may not use the Services and AppLovin does not knowingly collect personal information from children or serve advertisements to children.

If you believe we served an advertisement to a child or might have personal information from or about a child, or if you believe a User may be exclusively designed for or exclusively directed to children, or may be knowingly passing personal information from children to us, please contact us via email at [email protected].

6. Fees and Payments

a. Fees from Advertisers’ Use of the Services

Payments from Advertisers — For purposes of your use of the Services, AppLovin will provide you with access to an online system to manage and analyze your Advertisements served through the Services, maintain and update your payment and billing information, and perform other functions related to your account and Advertisements.  AppLovin manages Advertisers’ spend through Daily Spend Limits and Monthly Invoicing as applicable. 

  • Daily Spend Limits — Advertisers will by default be subject to daily spend limits and required to pay-as-you-go for your use of the Services and any applicable Taxes (as defined below) via AppLovin’s online system.  AppLovin will charge your designed payment method each day up to your daily spend limit or deduct that amount against your available account balance.  As such, you must maintain a positive account balance or designate an accepted payment method for automatic charges in AppLovin’s online system to serve Advertisements through the Services.  If your account balance falls to zero or your designated payment method fails to process, AppLovin will discontinue serving your Advertisements through the Services.  To restart the delivery of your Advertisements, you must deposit sufficient funds via AppLovin’s online system to establish a positive account balance or designate an accepted payment method for automatic charges.  Advertisers subject to daily spend limits acknowledge and understand that AppLovin will charge their designated payment methods or deduct against their available account balances for Advertisements served through the Services (and any applicable Taxes as defined below) exclusively based on the numbers in AppLovin’s online system.  In addition, all amounts must be paid in U.S. Dollars regardless of your primary place of business.
  • Monthly Invoicing — Certain Advertisers will pay for their use of the Services after invoicing by AppLovin.  Advertisers acknowledge and understand that AppLovin will invoice them for Advertisements served through the Services (and any applicable Taxes as defined below) exclusively based on the numbers in AppLovin’s online system.  Unless otherwise indicated, payment will be due within thirty (30) days of the invoice date, and all amounts will be payable in U.S. Dollars regardless of your primary place of business.

Advertisers acknowledge and agree that they must comply with all payment and billing information in AppLovin’s online system or otherwise provided by AppLovin and pay all applicable Taxes as defined below.  AppLovin reserves the right, in its sole discretion, to modify the payment or billing requirements, change the supported payment methods via AppLovin’s online system (or any aspect of them, including requiring payments over certain amounts to be submitted via specific payment methods), modify daily spending limits or credit limits as applicable, or implement other account, payment, or billing changes at any time.

Past Due Accounts — If your payment method fails or any account(s) becomes past due, AppLovin may take steps to collect past due amounts using any available mechanisms, including holding, netting, or offsetting any past due amounts from payments to you as a Publisher or due to you under any other agreement, suspending or terminating your account(s), referring the balance to collections, or pursuing the balance through other available means.  You agree to pay all expenses associated with any such mechanism, including reasonable attorneys’ fees, court costs, or collections’ fees, plus interest accruing on any past due amounts at the lesser of 1% per month or the lawful maximum.

Refund Policy — AppLovin provides the Services on an “as is” and “as available” basis and explicitly disclaims all warranties. AppLovin does not issue refunds or provide account adjustments for spend through the Services, except as expressly set forth in this Refund Policy.

  • Limited Adjustment Exceptions. In certain limited circumstances, AppLovin may offer an account adjustment on a case-by-case basis. Any adjustments are at AppLovin’s sole discretion and without admission of liability.
    • For amounts less than five hundred U.S. dollars (USD $500) or such other threshold as AppLovin may establish, AppLovin will issue account adjustments in the form of ad credits only.
    • For amounts in excess of five hundred U.S. dollars (USD $500) or such other threshold as AppLovin may establish, account adjustments will be issued in the form of ad credits unless AppLovin determines, in its sole discretion, that a refund to your original payment method, less any reasonable processing fee AppLovin elects to deduct, would be more appropriate.
  • Adjustment Credit Expiration. Any ad credits issued under this Refund Policy will expire one (1) year from the date of issuance if not redeemed, unless AppLovin specifies otherwise at the time of issuance.
  • Adjustment Ineligibility. Notwithstanding the foregoing, no account adjustment request will be eligible for case-by-case consideration under this Refund Policy if: (1) you owe AppLovin an outstanding balance or applicable Taxes; (2) the available balance subject to the adjustment request derives from promotional credits issued by AppLovin; (3) you request an account adjustment more than thirty (30) days after the applicable spend; (4) the available account balance is less than ten U.S. dollars (USD $10) or such other administrative-minimum threshold as AppLovin may establish; or (5) AppLovin determines, in its sole discretion, that you have violated this Agreement, the Demand Policies, or any other AppLovin policy applicable to your use of the Services. AppLovin reserves the right to decline account adjustment requests in additional circumstances not enumerated above.

b. Payments to Publishers

Payments to Publishers — For purposes of your use of the Services, AppLovin will provide you with access to an online system to manage and analyze your earnings through the Services, maintain and update your payment and billing information, and perform other functions related to your account.  You acknowledge and understand that AppLovin will pay you monthly earnings for valid impressions filled by AppLovin, calculated exclusively based on AppLovin’s accounting and the numbers in AppLovin’s online system, and subject to the minimum applicable payment threshold (communicated through the Services).  Payments to you will be calculated by AppLovin based on valid impressions served on your Property (as determined by AppLovin) and the pricing associated with those impressions, which could take the form of cost per mille (CPM) or a percentage of Net Revenue (as defined below) as determined by AppLovin.     

  • Invalid Activity — For purposes of calculating these payments, AppLovin will, in its sole discretion, determine what constitutes valid impressions, clicks, requests, valid traffic, and valid activity.  Invalid activity includes: (i) spam, invalid impressions, or invalid clicks on Advertisements generated by any person, bot, automated program, or similar device, including through any clicks or impressions originating from your IP addresses, computers under your control, or similar self-click schemes; (ii) clicks solicited or impressions generated by payment of money and false representation; (iii) clicks or impressions co-mingled with a significant amount of the activity described in (i) and (ii) above; or (iv) any actual or suspected breach of this Agreement or the Publisher Policies.  As described in this Agreement and the Publisher Policies, AppLovin will only pay you for valid impressions served on your Property by AppLovin.
  • Net Revenue — For purposes of calculating these payments, “Net Revenue” means revenues actually received by AppLovin from the sale, use, or other disposition of Advertisements displayed on your Property, less Taxes (as defined below), less any agency commissions, buyer fees, carrier and/or partner fees, and less any allowances actually made or taken for returns, cash discounts, or promotional allowances, but excluding other revenues indirectly earned, if applicable, for consulting, planning and targeting, copywriting, site building, account management, or technical modifications or technical innovations that may be charged by AppLovin to third parties from time to time.  The portion of Net Revenue received by User will generally be determined on the first Monday of each calendar month, on which day those revenues accrued to your account thirty (30) or more days earlier shall become eligible to be paid.

Subject to the foregoing and the minimum applicable payment threshold, AppLovin will pay your monthly earnings according to the payment details entered into your AppLovin account.  You acknowledge and affirm that you are the beneficial owner of the bank account(s) reflected in your payment details.  Depending upon those payment details, you may be responsible for certain bank fees associated with the transmission of payments from your AppLovin account.  As set forth above, to help ensure proper payment, you remain solely responsible for providing and maintaining accurate contact and payment information associated with your account.

Our Right to Withhold, Adjust, or Offset Payments — We may withhold, adjust, or offset payments to you based upon any amounts you owe to AppLovin under this Agreement or any other agreement, any amounts refunded or credited to Advertisers, any amounts arising from invalid activity, or if you engage in any actual or suspected violation of this Agreement or the Publisher Policies, in any case as determined by AppLovin in its sole discretion.

Payments from Other Networks — Your monthly earnings for impressions filled through the Services by other networks, as may be reflected in AppLovin’s online system, will be paid in accordance with the policies and practices of those other networks. 

c. Miscellaneous Provisions

Taxes — You will pay (or have your account charged or deducted for) any direct or indirect local, state, federal or foreign taxes, levies (including any equalization levy), duties, or similar governmental assessments of any nature, including but not limited to VAT, GST, excise, sales, use, consumption, and withholding taxes (collectively, “Taxes”) or other charges in connection with its use of the Platform, the Services, or the Software, including any Taxes AppLovin is legally obligated to charge.  AppLovin’s fees do not include Taxes and you agree to pay, in addition to such fees, all applicable Taxes imposed by any taxing authority in connection with your use of the Services.  In all cases, you shall pay the full amount owed to AppLovin, inclusive of and without deduction for, any invoiced Taxes.  Advertisers subject to daily spend limits acknowledge and understand that AppLovin will charge their designated payment methods or deduct against their available account balances to cover any applicable Taxes.  You may provide AppLovin with an exemption certificate or equivalent information acceptable to the relevant taxing authority, in which case AppLovin will not charge or collect the Taxes covered by such certificate.  Where a Publisher supplies a Property or Properties to AppLovin which is subject to any Taxes, Publisher shall be responsible for remitting the Taxes to the proper authorities.  Where applicable, Publisher agrees to GST self-billing for Singapore GST purposes and agrees to remit all GST output tax to the proper authorities, as required by law, as shown on each AppLovin self-billed invoice.  Upon request, Publisher shall provide AppLovin with its GST registration number.

Payment Processing Fees — You will pay any processing fees associated with your payment of invoices from AppLovin.  In all cases, you shall pay the full amount owed to AppLovin, inclusive of and without deduction for, any processing fees associated with your payment.

Changes to Fees or Charges — AppLovin reserves the right to change its fees and to institute new charges at any time, upon prior notice, and to invoice for fees and/or make payments for earnings from any of our affiliates.

Refund of Unused Account Balance — If this Agreement terminates or your account remains inactive for more than ninety (90) continuous days, then AppLovin will upon request and as soon as reasonably practicable refund your available account balance less any outstanding balance owed by you to AppLovin or applicable Taxes.

7. Confidentiality Obligations

AppLovin Confidential Information — “AppLovin Confidential Information” includes: (a) all Software, technology, and documentation relating to the Platform and the Services and any other non-public technical or business information; (b) the existence of, and information about, beta features in the Services (or any aspect of them); (c) the terms of any order with AppLovin, pricing information related to the Services, and any statistics provided by AppLovin concerning your use of the Platform and the Services; and (d) any other information made available to you by AppLovin that either has been marked as confidential or would ordinarily be considered confidential given the nature of the information or the relevant circumstances.  AppLovin Confidential Information does not include information (i) that you already knew prior to your use of the Services or the Platform, (ii) that becomes public through no fault of yours or breach by you of this Agreement, (iii) that you independently developed without use of AppLovin Confidential Information, or (iv) that you rightfully obtained from a third party without restriction on use or disclosure.

Use and Disclosure Restrictions — You agree not to use AppLovin Confidential Information except as permitted under this Agreement or any other agreement, terms, or policies that govern your access and use of the Platform and the Services.  You further agree not to disclose AppLovin Confidential Information without our prior written consent.  In addition, without our prior written consent, you will not post, copy, modify, transmit, disclose, show in public, create any derivative works from, distribute, make commercial use of, or reproduce any (i) AppLovin Confidential Information or (ii) copyrighted material, trademarks, or other proprietary information accessible through the Platform or the Services.  These restrictions do not prevent you from disclosing AppLovin Confidential Information: (a) pursuant to a court order or other lawful process, provided that you first give AppLovin sufficient advanced notice of such disclosure pursuant to any such order or other lawful process; and (b) on an as-needed confidential basis to your legal or financial advisors.

8. Report Advertisements, Properties, or Content; Trademark & DMCA Policy

Report Properties, Advertisements, or Content — If someone may have violated this Agreement, misused the Platform or the Services, used the Services for inappropriate or unlawful Properties, Advertisements (including the associated products or services), or content, or engaged in other inappropriate or unlawful activity, or if you have any other issue you would like to raise with us, please visit the Axon Support Center or submit your questions and requests to the AppLovin Support Team.

Trademark & DMCA/Copyright Policy — We respect the intellectual property rights of others and ask that you do the same.  We respond to notices of alleged trademark or copyright infringement, consistent with the US Digital Millennium Copyright Act or laws of similar effect.  For more information, please review our Copyright Page.  We reserve the right, in our sole discretion and without notice, to terminate your access to the Platform and the Services if we determine that you may be a “repeat infringer.”

9. Warranty Disclaimers and Limitation of Our Liability

Some jurisdictions do not allow the exclusion of certain warranties or the limitation of certain liabilities.  In those jurisdictions, the exclusions and limitations below shall apply only to the extent permitted by the laws of these jurisdictions.

Warranty Disclaimers — You access and use the Platform, the Services, and the Software at your own sole risk.  We provide the Platform, the Services, and the Software on an “as is” and “as available” basis and explicitly disclaim all warranties of any kind to the full extent permitted by applicable law.

  • We make no representations or warranties of any kind, express or implied, as to the operation or performance of the Platform, the Services, or the Software, the Advertisements (or the associated products or services), Properties, or content included on or otherwise made available through the Services, or any other information, content, materials, or other services included on or otherwise made available through the Platform and the Services.  In addition, we may suspend, withdraw, or restrict the availability of all or any part of the Platform, the Services, or the Software (including “beta” features or tools) at any time and for any reason.
  • You expressly agree that you use the Platform, the Services, and the Software at your sole risk. To the full extent permissible by law, we disclaim all warranties, express or implied, about the Platform, the Services, and the Software, including implied warranties of merchantability, fitness for a particular purpose, quiet enjoyment, non-infringement or availability, and any warranties arising out of course of dealing or usage of trade.  No advice or information, whether oral or written, obtained from us or elsewhere will create any warranty or condition not expressly stated in this Agreement.  
  • We do not warrant that the Platform, the Services, or the Software will meet your requirements or be available on an uninterrupted, secure, or error-free basis (meaning free of viruses or other harmful components), that defects will be corrected, or that you will not encounter any connectivity problems or other technical issues.  
  • We make no warranty regarding the quality, accuracy, or appropriateness of any Advertisement, Property, or content included on or otherwise made available through the Platform or the Services.  You acknowledge and agree that AppLovin has no control over (or responsibility for) any content that may be submitted or published by any advertiser (including Advertisements and the associated products or services) or any content that may be available or published on any Property (or otherwise).
  • YOU ACCESS AND USE THE PLATFORM, THE SERVICES, AND THE SOFTWARE AT YOUR SOLE RISK.  WE EXPLICITLY DISCLAIM ANY WARRANTIES OF ANY KIND, EITHER EXPRESS OR IMPLIED, ABOUT THE PLATFORM, THE SERVICES, AND THE SOFTWARE.

Limitation of Our Liability and Cap on Damages — To the full extent permissible by law, you acknowledge and agree that neither we nor any other party involved in creating or delivering the Platform, the Services, or the Software (including our affiliates, corporate parents, advertisers, and distribution partners), will be liable: 

  • For any personal injury or indirect, incidental, punitive, special, exemplary, consequential, liquidated, or punitive damages, including lost profits, loss of data or goodwill, service interruption, computer damage, system failure, or the cost of substitute services, in anyway whatsoever (and under any theory in any applicable jurisdiction, including warranty, contract, and tort or negligence) arising out of or in connection with this Agreement or your use of, access to, or inability to use or access the Platform, the Services, or the Software even if we have been advised of the possibility of such damages; or
  • For the conduct of any third parties, including other users of the Platform, the Services, or the Software, or operators of external platforms, websites, or resources, and end users.

THE RISK OF USING THE PLATFORM, THE SERVICES, AND THE SOFTWARE RESTS ENTIRELY WITH YOU, AS DOES THE RISK OF ANY FORM OF INJURY FROM THE SERVICES OR THE CONDUCT OF THIRD PARTIES. 

In addition, to the full extent permissible by law, the aggregate (or total) liability of us (and any other party involved in creating, producing, or delivering the Platform, the Services, or the Software, including our affiliates and corporate parents) to you arising out of or relating to this Agreement, your relationship with us, or your use of or access to the Platform, the Services, and the Software will not exceed the lesser of (a) ten thousand U.S. dollars (US$10,000) or (b) the total amount paid or payable to you or payable by you in the three (3) month period immediately before you first assert any claim.  These limitations and exclusions regarding damages apply even if any remedy fails to provide adequate compensation.  Notwithstanding anything in the foregoing, if no amount has been paid or become payable to you or payable by you in the three (3) month period immediately before you first assert any claim, our aggregate (total) liability in any form of action whatsoever in connection with this Agreement, your relationship with us, or your use of or access to the Platform, the Services, and the Software will be the total sum of twenty U.S. dollars (US$20). In the event that you assert any claim seeking statutory damages or penalties, you agree to waive any right to stack or combine those statutory damages or penalties in calculating the damages sought by you.

10. Your Indemnification of Us

You will indemnify and hold AppLovin, its officers, managers, directors, employees, affiliates, and subsidiaries, and each of their respective legal representatives, successors, and assigns, harmless (and, at AppLovin’s request, defend AppLovin) against any and all claims, demands, losses, costs, liabilities, and expenses (including reasonable attorneys’ fees) relating to or arising out of (a) your use of the Platform or the Services, (b) your violation of any term of this Agreement, including your representations and warranties, (c) your violation of any third-party rights, or (d) your violation of any applicable laws, rules, or regulations, including those concerning privacy and data protection. 

At AppLovin’s option, you will assume control of the defense, but AppLovin retains the right to elect to take over the defense at any time.  You may not enter into a settlement covered by this indemnification clause without AppLovin’s prior written consent.  If AppLovin elects to assume control of the defense, you agree to cooperate fully in that defense.

11. Ending Your Relationship with the Services (and vice versa)

Termination by Us — We may suspend or terminate this Agreement, your account(s), or your access to and use of the Platform, the Services, and the Software (or any portion of them) at any time, for any reason or no reason, and without notice or explanation to you.  In addition, we reserve the right to remove your account information or data from the Platform, the Services, the Software, and any other records at any time, for any reason or no reason, and without notice or explanation to you.

Termination by You — You may terminate this Agreement at any time by following the instructions on the Platform or in other documentation, or by sending a notice of cancellation to AppLovin Support.

Survival and Effect of Termination — Upon suspension or termination of this Agreement, your account(s), or your access to and use of the Platform, the Services, and the Software (or any portion of them), your right to use the Platform, the Services, and the Software will immediately cease and you must promptly remove all Software and pay any amounts owed to AppLovin pursuant to the applicable invoices.  In addition, all provisions of this Agreement which by their nature should survive will survive, including, without limitation, confidentiality provisions, fees and payments, indemnification, warranty disclaimers, limitations of our liability, and dispute resolution provisions.

12. Your Representations and Warranties to AppLovin

Representations and Warranties by Publishers — If you access and use the Platform, the Services, or the Software as a Publisher, you represent and warrant that: (i) you own each Property that you use in connection with the Services or that you have the legal authority and authorization to act on behalf of the owner of such Property for purposes of this Agreement; (ii) you have all necessary rights, power, and authority to enter into this Agreement and to perform the acts required hereunder; (iii) any data supplied or disclosed to AppLovin under or in connection with the Platform, the Services, or the Software shall be controlled, collected, and transferred in accordance with any applicable data protection laws and regulations; (iv) any data supplied or disclosed to AppLovin includes all necessary rights, licenses, consents, and permissions for AppLovin to receive, use, share, and transfer such data as set forth in this Agreement; and (v) you and each of your Properties will comply with the Publisher Policies. 

In addition, you represent and warrant that each of your Properties and any material displayed on those Properties: (a) comply with all applicable laws, statutes, ordinances, and regulations, including consumer protection, commerce, advertising, and product laws; (b) do not breach and have not breached any third-party rights, including intellectual property rights, rights of publicity or privacy, or rights, duties, or obligations under consumer protection, commerce, product liability, advertising, tort, or contract theories; and (c) comply with the Publisher Policies.

Representations and Warranties by Advertisers — If you access and use the Platform, the Services, or the Software as an Advertiser, you represent and warrant that: (i) you own each Advertisement (including the associated products or services) you designate in connection with the Services or that you have the legal authority and authorization to act on behalf of the owner of such Advertisement for the purposes of this Agreement; (ii) you have all necessary rights, power, and authority to enter into this Agreement and to perform the acts required hereunder; (iii) any data supplied or disclosed to AppLovin under or in connection with the Platform, the Services, or the Software shall be controlled, collected, and transferred in accordance with any applicable data protection laws and regulations; (iv) any data supplied or disclosed to AppLovin includes all necessary rights, licenses, consents, and permissions for AppLovin to receive, use, share, and transfer such data as set forth in this Agreement; and (v) you and each of your Advertisements will comply with the Demand Policies. 

In addition, you represent and warrant that each of your Advertisements and any material displayed therein: (a) comply with all applicable laws, statutes, ordinances, and regulation, including consumer protection, commerce, advertising, and product laws; (b) do not breach and have not breached any third-party rights, including intellectual property rights, rights of publicity or privacy, or rights, duties, or obligations under consumer protection, commerce, product liability, advertising, tort, or contract theories; (c) do not include viruses and any other form of contaminants of any nature; and (d) comply with the Demand Policies.

Compliance with Anti-Bribery and Anti-Corruption Laws — Publishers and Advertisers represent and warrant that they will comply with all applicable anti-bribery and anti-corruption laws, including the U.S. Foreign Corrupt Practices Act of 1977 (as amended), the U.K. Bribery Act 2010, and laws of similar effect in any applicable jurisdiction.  You will maintain adequate internal controls and procedures and take other steps to ensure compliance with all applicable anti-bribery and anti-corruption laws and agree to provide reasonable support to us in the event of any investigation related to your compliance.

13. Governing Law and Venue for Legal Disputes Not Subject to Arbitration

This Agreement, and all claims or defenses based on, arising out of, or related to this Agreement or the relationship of the Parties under this Agreement, including those arising from or related to the negotiation, execution, performance, or breach of this Agreement, shall be governed by, and enforced in accordance with, the internal laws of the State of California, without reference to its choice of law rules or any principle calling for application of the law of any other jurisdiction.

Except as provided below, any disputes not subject to the Agreement to Arbitration set forth in this Agreement shall be heard only in the state or federal courts located in Santa Clara County, California, unless we mutually agree to some other location.  Each of us consents to venue and personal jurisdiction in Santa Clara County, California, for purposes of any such action.

14. Informal Dispute Resolution Process; Agreement to Arbitration; Consolidated, Class Action, and Representative Action Waiver

Notice of Dispute and Required Informal Dispute Resolution Process

Except as provided below, if any dispute arises between us concerning or relating to this Agreement, the Platform, the Services, the Software, or our relationship, we agree to work in good faith to resolve the dispute informally by providing a written notice of dispute (the “Notice of Dispute”) to the applicable Party.  Any Notices of Dispute should be submitted to AppLovin’s Support Team.

Agreement to Arbitration; Exceptions to Agreement to Arbitration 

As set forth in the table below, the specific details of this Agreement to Arbitration, including the Governing Law, the Alternative Dispute Resolution Provider, the Applicable Rules, and the Designated Venue for any arbitral proceedings, each as defined in the tables below, depend upon your principal place of business and whether you are a Publisher or Advertiser.

If the Parties cannot informally resolve the dispute within sixty (60) days from receipt of the Notice of Dispute, the Parties agree to submit the dispute arising between them, including any claim or controversy arising out of or relating to this Agreement or the breach, termination, enforcement, interpretation, or validity thereof, including the determination of the scope, applicability, or enforceability of this Agreement to Arbitration, for determination through binding arbitration administered by the Alternative Dispute Resolution Provider pursuant to the Applicable Rules (each as defined in the tables below).  

The Parties agree that all arbitration proceedings, including witness interviews, written statements or other submissions, hearings, and the arbitration decision, shall be conducted or rendered in English.  At the beginning of any arbitration process under this Agreement, the Parties will select an arbitrator, fluent in English, by mutual agreement.  Such an arbitrator shall be a retired judge or justice or another qualified and impartial person that the Parties decide upon, and any such arbitrator shall be subject to disqualification on the same grounds as would apply to a judge or justice in a court proceeding.  If the Parties cannot agree on the selection of an arbitrator, the Parties will request a list of an odd number of potential arbitrators from the Alternative Dispute Resolution Provider and alternatively strike potential arbitrators, with AppLovin going first, until one potential arbitrator remains.  The Parties agree that the arbitrator shall administer and conduct any arbitration in accordance with California law, including the California Code of Civil Procedure, and that the arbitrator shall apply substantive and procedural California law to any dispute or claim, without reference to rules or principles of conflicts of law.  To the extent that the Applicable Rules conflict with California law, California law shall take precedence. The Parties agree that any arbitration under this Agreement shall be conducted exclusively in the Designated Venue.  The Parties agree that the decision of the arbitrator shall be rendered within twelve (12) months of the commencement of the arbitration (unless extended by the arbitrator for good cause), and that the decision shall be in a reasoned written opinion based solely upon the law governing the claims and defenses pleaded. The arbitrator’s decision regarding the claims shall be final and binding upon the Parties and shall be enforceable in any court having appropriate jurisdiction within the Designated Venue. The Parties will split equally the arbitrator’s fees and other costs imposed by the Alternative Dispute Resolution Provider, but each Party shall be responsible for paying such Party’s own attorneys’ fees and costs related to the arbitration.   

Exceptions to Agreement to Arbitration

This Section does not apply to the following types of claims or disputes, which you or we may bring in court in accordance with this Agreement: 

  • Your payment obligations under this Agreement or our right to hold, net, offset, or pursue past due accounts through collections or other means;
  • Claims of infringement or other misuse of intellectual property rights;
  • Claims for violation of any applicable confidentiality provisions;
  • Claims for preliminary injunctive relief for any violations of this Agreement;
  • Claims to request enforcement or recognition of any award or order in any appropriate jurisdiction; and
  • Our right to suspend or terminate access to the Platform, the Services, or the Software.

For Publishers whose principal place of business is in a country or territory other than Singapore, Advertisers whose principal place of business is in the United States or its territories, and individual Users of the Platform, the specific details of this Agreement to Arbitration are as follows:

Advertisers’ or Publishers’ Principal Place of Business AppLovin Contracting Entity Governing Law Alternative Dispute Resolution Provider & Applicable Rules Designated Venue
Advertisers: United States or its territories

Publishers: Worldwide, except Singapore

Individual Users of the Platform: Worldwide		 AppLovin Corporation California, as set forth above, without reference to its choice of law rules or any principle calling for application of the law of any other jurisdiction. JAMS, administered by JAMS pursuant to (i) the Comprehensive Arbitration Rules & Procedures and (ii) the Mass Arbitration Procedures and Guidelines if seventy five or more demands for arbitration are filed that share common factual or legal issues and if counsel for the parties submitting those demands are the same or coordinated, except as modified by this Agreement to Arbitration Venue for Arbitration: Santa Clara County, California for any arbitration proceedings, unless the parties agree to some other location.

In addition, you and AppLovin Corporation agree to submit to the personal jurisdiction of any federal or state court in Santa Clara County, California in order to compel arbitration, to stay proceedings pending arbitration, or to confirm, modify, vacate, or enter judgment on any arbitral award.

For Advertisers whose principal place of business is outside of the United States, the specific details of this Agreement to Arbitration are as follows:

Advertisers’ Principal Place of Business AppLovin Contracting Entity Governing Law Alternative Dispute Resolution Provider & Applicable Rules Designated Venue
Worldwide in all non-U.S. Regions, including Asia-Pacific countries or territories, those in the EEA, and the UK AppLovin (Singapore) Pte. Ltd. (except for the Data Processing Agreement incorporated into this Agreement, which you have entered into with AppLovin Corporation, as explained above) California, as set forth above, without reference to its choice of law rules or any principle calling for application of the law of any other jurisdiction. International Centre for Dispute Resolution (ICDR), administered by the ICDR pursuant to (1) the International Arbitration Rules and (2) any supplementary rules that apply to “mass arbitrations” if seventy-five or more demands for arbitration are filed that share common factual or legal issues and if counsel for the parties submitting those demands are the same or coordinated, except as modified by this Agreement to Arbitration Venue of Arbitration: Singapore or another location as agreed by the Parties for any arbitration proceedings.

In addition, you and AppLovin (Singapore) Pte. Ltd. agree to submit to the personal jurisdiction of the courts of Singapore in order to compel arbitration, to stay proceedings pending arbitration, or to confirm, modify, vacate, or enter judgment on any arbitral award.

For Publishers whose principal place of business is in Singapore, the specific details of this Agreement to Arbitration are as follows:

Publishers’ Principal Place of Business AppLovin Contracting Entity  Governing Law Alternative Dispute Resolution Provider & Applicable Rules Designated Venue
Singapore AppLovin (Singapore) Pte. Ltd. (except for the Data Processing Agreement incorporated into this Agreement, which you have entered into with AppLovin Corporation, as explained above) California, as set forth above, without reference to its choice of law rules or any principle calling for application of the law of any other jurisdiction. International Centre for Dispute Resolution (ICDR), administered by the ICDR pursuant to (1) the International Arbitration Rules and (2) any supplementary rules that apply to “mass arbitrations” if seventy-five or more demands for arbitration are filed that share common factual or legal issues and if counsel for the parties submitting those demands are the same or coordinated, except as modified by this Agreement to Arbitration Venue of Arbitration: Singapore or another location as agreed by the Parties for any arbitration proceedings.

In addition, you and AppLovin (Singapore) Pte. Ltd. agree to submit to the personal jurisdiction of the courts of Singapore in order to compel arbitration, to stay proceedings pending arbitration, or to confirm, modify, vacate, or enter judgment on any arbitral award.

Consolidated, Class Action, and Representative Action Waiver

For disputes arising between us and you, or any other User, you and we agree that we can only bring a claim against each other on an individual basis.  EXCEPT AS PROVIDED HEREIN WITH RESPECT TO MATTERS QUALIFYING AS A MASS ARBITRATION, NEITHER YOU NOR WE CAN BRING A CLAIM AS A PLAINTIFF OR CLASS MEMBER IN A CLASS ACTION, CLASS-WIDE ARBITRATION, CONSOLIDATED ACTION, OR REPRESENTATIVE ACTION.  EXCEPT AS PROVIDED HEREIN WITH RESPECT TO MATTERS QUALIFYING AS A MASS ARBITRATION, THE ARBITRATOR CANNOT COMBINE MORE THAN ONE PERSON’S CLAIM INTO A SINGLE CASE, AND CANNOT PRESIDE OVER ANY CONSOLIDATED, CLASS, OR REPRESENTATIVE ARBITRATION PROCEEDING, UNLESS WE BOTH AGREE OTHERWISE IN WRITING.  NONETHELESS, IF ANY PORTION OF THIS CONSOLIDATED, CLASS ACTION, OR REPRESENTATIVE ACTION WAIVER IS DEEMED UNENFORCEABLE OR INVALID, THE ARBITRATOR SHALL HAVE AUTHORITY TO ISSUE ANY AND ALL REMEDIES AUTHORIZED BY LAW.  

YOU UNDERSTAND THAT, ABSENT THIS AGREEMENT TO ARBITRATION, YOU WOULD HAVE HAD A RIGHT TO LITIGATE THROUGH A COURT, TO HAVE A JUDGE OR JURY DECIDE YOUR CASE, AND TO BE PARTY TO A CONSOLIDATED, CLASS, OR REPRESENTATIVE ACTION.  HOWEVER, YOU UNDERSTAND AND CHOOSE TO HAVE ANY CLAIMS DECIDED INDIVIDUALLY AND ONLY THROUGH ARBITRATION.

Severability

This Section applies to the full extent permitted by applicable law.  If any competent authority deems any portion of this Section illegal or unenforceable, such provision will be severed and the remainder of this Section will be given full force and effect.  

In addition, if any competent authority determines that applicable law precludes the arbitration of any claim, cause of action, or requested remedy, then that claim, cause of action, or requested remedy, and only that claim, cause of action, or requested remedy, will be severed from this Agreement to Arbitration and brought in a court of competent jurisdiction.  If that occurs, then you and we agree that the severed claims, causes of action, or requested remedies will be stayed until all arbitrable claims, causes of action, and requested remedies have been resolved by the arbitrator.

15. Miscellaneous Provisions

Entire Agreement — This Agreement, the Privacy Policy, the EULA, the Platform DPA, Demand Partner DPA, the Publishers Policies, the Demand Policies, and any insertion order(s) or similar agreement referencing this Agreement comprise the exclusive understanding and entire agreement between you and AppLovin regarding your access to and use of the Platform, the Services, and the Software, and they supersede and replace all prior understandings or agreements between us related to your access to and use of the Platform, the Services, and the Software (including any prior versions of this Agreement).

No Waiver — Our failure to enforce any right or provision of this Agreement will not be considered a waiver of such right or provision.  The waiver of any such right or provision will be effective only if in writing and signed by our duly authorized representative.  Except as expressly set forth in this Agreement, the exercise by either party of any of its remedies under this Agreement will be without prejudice to its other remedies under this Agreement or otherwise.

Severability — If for any reason a court of competent jurisdiction finds any provision of this Agreement invalid or unenforceable, that provision will be enforced to the maximum extent permissible, and the other provisions of this Agreement will remain in full force and effect. 

Construction — For purposes of contract interpretation, the Parties acknowledge that the terms of this Agreement should not be strictly construed against either Party. 

Time Limitation on Claims — You agree that any claim you may have arising out of or relating to this Agreement or your relationship with us must be filed within one (1) year after the purported claim arose.  Otherwise, your claim will be permanently barred as untimely.  

Our Right of Assignment or Delegation — You may not assign or transfer this Agreement, by operation of law or otherwise, without our prior written consent.  We may freely assign or transfer this Agreement without restriction.  Subject to the foregoing, this Agreement will bind and inure to the benefit of the parties, their successors, and permitted assigns.

Force Majeure — AppLovin will not be in breach of this Agreement nor liable for any failure or delay in performance of any obligations under this Agreement (and, if applicable, the date for performance of the obligations affected will be extended accordingly) as a result of any event outside the reasonable control of AppLovin affecting its ability to perform any of its obligations under this Agreement, including an act of God, fire, flood, lightning, pandemic, compliance with any law or governmental order, rule, regulation or direction (including sanctions), war, revolution, act of terrorism, riot or civil commotion, strikes, locks outs and industrial action, failure of supplies of power, fuel, communication, transport, equipment, raw materials, or other goods or services.

AppLovin Legal Information
All Terms & Policies

Privacy Policy Revision – April 17, 2026

Content

Effective Date: April 17, 2026

AppLovin Corporation (“AppLovin,” “we,” “us,” or “our”) operates a suite of tools for app developers, web merchants, and other businesses to automate and optimize the marketing and monetization of their platforms, products, or services by enabling the placement of different types of advertisements on digital properties including mobile apps, websites, and connected TV devices (collectively, the “Advertising Services” or “Services”).  As explained below, consumers interact with us in various ways, primarily through advertisements served by AppLovin on behalf of advertisers.

The AppLovin Privacy Policy (this “Privacy Policy”) explains how we collect, use, and share information through our Services and advertising platform, our corporate website at www.applovin.com, and our business platform websites axon.ai, ads.axon.ai, dash.applovin.com, and other pages provided by AppLovin (collectively, the “Website”), as well as your choices related to that information.

Our Advertising Services

This section describes the information we collect, use, and share through our Advertising Services.

General Information Collection and Use

If you are a consumer who downloads and uses an application which contains the AppLovin SDK or otherwise interacts with the Services through advertisements served within a digital property, we may collect certain information, including the following:

Device, App, and Browser Data

  • Device make, model, hardware, and operating system;
  • Device properties related to screen, display, size, orientation, audio, video, battery, storage, memory usage, settings, and boot time;
  • Device settings related to accessibility features and font size; 
  • Device integrity and security signals;
  • Carrier;
  • Name, properties, performance, session information, and installation information of the mobile application through which you interact with the Services;
  • Country, time zone, and locale settings (country and preferred language);
  • Network connection type and speed;
  • IP Address;
  • Internet browser user-agent and software environment used to access the Services;
  • HTTP header and request information;
  • Advertising IDs (IDFA/GAID/Amazon Advertising ID);
  • Vendor IDs (IDFV);
  • App Set IDs; and
  • Advertising and tracking preferences and restrictions.

Advertisers (through the advertiser itself or through a third party service provider on behalf of such advertiser) may also share transactional or other “event” data related to a consumer’s interaction with an application, such as information about purchases or application installations.

Information Collection and Use Specific to e-Commerce Ads Only

If you are a consumer who interacts with the Services through an e-commerce platform or merchant website or app, we may collect certain additional information that you provided to the e-commerce platform or merchant (either through our SDK or pixel or through a third party’s API or other similar technologies), including the following:

  • User IDs;
  • Shopping browsing events (e.g., views) and search history;
  • Records of products purchased or considered (e.g., added to cart, check out);
  • Purchasing histories;
  • Email addresses, phone numbers, and 5-digit zip code; and
  • Information regarding user interactions with advertising partners and their merchant partners’ sites and advertisements.

The exact information AppLovin collects depends on choices you’ve made in the ad settings on your browser and device, on permissions you give on sites, apps, or other services, or in the privacy controls offered by those services and AppLovin.

How We Collect Your Information

This information may be collected automatically across mobile apps and devices via the Services or received from third parties (such as Mobile Measurement Partners) across different technologies over time. We may also combine information we collect with other information we derive through analytical techniques and we will use that combined information to provide the Services.  

How We Use Your Information

We generally use the information we collect to:

  • Deliver the Services, maintain, and improve them, including our AI-powered advertising technology, and research and develop new ones;
  • Promote safety, security, and integrity of Services;
  • Provide measurement, analytics, and reporting; and
  • Comply with legal and regulatory obligations.

Personalization. We may use the above categories of personal data to present you with advertising that appears more relevant based on your possible interests. For example, selected events on an app or website (such as pages you view or purchases you make) can be stored and used with other information (such as previous actions on that or other apps or websites) to suggest advertising to you.

Use of Artificial Intelligence “AI.” We use AI-powered advertising technology to help us improve our advertising products and Services and serve ads that are relevant and interesting to you. We use it in ways that do not produce legal or similarly significant effects on you (for example, we may use such technology to provide an ad for a product you may be interested in or to reorder how advertisements might appear when you visit a digital property such as a mobile app or a website).

Information Sharing

We may share information we collect or derive with third parties in the following contexts:

  • Service Providers. We transfer information to service providers and other partners who support our business, such as those that provide technical infrastructure services, analyze how our Services are used, measure the effectiveness of ads and services, provide customer service, or facilitate payments. These partners must adhere to strict confidentiality obligations in a way that is consistent with this Privacy Policy and the agreements we enter into with them.
  • Affiliates. We may share information within the AppLovin family of companies for purposes consistent with this Privacy Policy.
  • Advertising Partners. We share information with our third-party advertising partners, including advertisers, ad networks, exchanges, demand side platforms, merchants, other advertising partners (who aggregate their own demand sources), and ad optimization and measurement/attribution partners (e.g., mobile measurement partners or “MMPs”) to provide our clients with Advertising Services. This information may be used by such third-party partners to measure how effective ads are, show advertisements to end users for products and services that are more likely to appeal to them (a practice known as interest-based advertising), and to undertake analytics to analyze traffic and other ad activity to improve the advertising experience.

    Unless otherwise noted in our partner list, each AppLovin advertising partner is an independent controller of your data. You can view a list of AppLovin advertising partners with whom we share your data here, current as of the date listed at the top of that page.

    If you do not want to receive “interest-based advertisements,” please see the Manage Your Privacy Choices section below. If you are located in the European Union, UK, or Switzerland, you may also see the Additional Provisions for EU/UK/Swiss Individuals section below for more options. If you are an individual resident of the U.S. states that have enacted comprehensive consumer privacy laws, you may also review the U.S. Multistate Privacy Notice section below for more options.
  • Regulatory or Legal Requirements. We may disclose information to governmental regulatory authorities as required by law, including for tax or accounting purposes, in response to their requests for such information or to assist in investigations. We may also disclose personal information to third parties in connection with claims, disputes, or litigation, or when otherwise required by law or court order.
  • Safety and Terms Enforcement. We may disclose information if we determine, in our sole discretion, that its disclosure is necessary to protect the health, safety, or rights of you or any other person, protect against fraud, or enforce our legal rights, including contractual commitments made to us by third parties.
  • Business Transfers. We may disclose personal information as part of an organizational business transaction, such as a merger, acquisition, joint venture, financing, or sale of organizational assets, and may transfer personal information to a third party as one of the business assets in such a transaction. We may also disclose personal information in the event of insolvency, bankruptcy, or receivership.

Manage Your Privacy Choices

To limit collection of information from mobile devices, please visit your device’s settings to set the “Limit Ad Tracking” or other similar features on your device. Additionally, you may opt-out of interest-based advertising within ads served by AppLovin; for detailed instructions, see How AppLovin Shows You Ads. You may still receive ads after limiting processing of your information for interest-based advertising, but those ads may be less relevant to your interests. 

To access or delete the data collected by AppLovin from your device, you may download the AppLovin Privacy Management Application from the Apple or Google Play Stores:


By navigating through the tabs in the AppLovin Privacy Management Application, you can erase the personal information that AppLovin may have collected about you or request a copy of that personal information. If you encounter technical issues with the app, please contact us via email at [email protected].

The above data rights mechanisms are available to you regardless of where you live.

Children’s Privacy

We do not knowingly collect personal information from, or serve advertisements to, children as defined by applicable laws. If you believe we have served an advertisement to a child or might have any personal information from or about a child, or if you believe a mobile application in which an AppLovin-served advertisement appeared may be designed for, directed to, or pass personal information knowingly from, children in violation of our policies, please contact us via email at [email protected].

Data Security and Retention

We implement reasonable measures to help secure the information we collect through the Services. We retain information collected through the Services for limited periods, typically up to two (2) years. Information associated with a device is often maintained for periods shorter than two (2) years from the date of collection of that information, or until an end user requests deletion, whichever occurs first. Note that we may retain some information in our systems for as long as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.

[END OF ADVERTISING SERVICES-SPECIFIC PROVISIONS]

Our Website

This section describes the information we collect, use, and share through our Website.

Cookies and Other Similar Technology

The Website uses cookies, pixels, or other similar technology to collect information for various purposes, including interest-based advertising. This information may include your IP address, device identifier, browser type, device type, the date and time of your visit, and the areas of the Website you visit. To learn more about and manage the cookies on this Website, please click “Cookie Settings” in our Website footer. You may also be able to limit the use of cookies through your browser settings. Note that certain parts of the Website may not function properly without cookies. Additionally, you may still receive ads after limiting processing of your information for interest-based advertising but those ads may be less relevant to your interests. If you erase your cookies, reset your device identifier, or use different browsers or devices, you may need to make your choices again.

Marketing Emails

If you are an AppLovin business customer or sign up to receive AppLovin marketing emails on our Website, we may contact you periodically by e-mail to provide information regarding our products, services and content that may be of interest to you. If you no longer wish to receive marketing-related emails from us on a going-forward basis, you may opt out of receiving these emails by clicking “Unsubscribe” at the bottom of any marketing email you receive from us or by emailing us at [email protected].

Additional Information Collection for Business Contacts and Account Owners

When you register with AppLovin to use our Services, request support, or contact us by submitting a web form or via email, you may provide us with personal information such as your name, email address, phone number, or mailing address. You may also provide us with payment information when you submit or receive a payment or other information when you complete the online forms available on the Website. We may also acquire information from other trusted sources to update or supplement the information that you voluntarily provide to us or that we collect automatically.

You can update the personal information associated with your AppLovin account. To add, modify, remove, or request access to the personal information about you that we hold, please contact our Data Protection Officer using the information in the Contact Us section below.

How We Use Your Information

We may use the information we collect in connection with the Website for various purposes, including:

  • To communicate with you, for example through newsletters or with other information about our products and services;
  • To operate and improve the Website and our Services;
  • To customize the Website;
  • For analytics and research;
  • For marketing purposes; and
  • For purposes disclosed at the time of collection.

Information Sharing

We may share information we collect in connection with the Website in the following contexts:

  • With your consent;
  • For advertising and marketing purposes;
  • In response to a subpoena, court order, or other legal process;
  • To protect our rights and the rights of others;
  • With our affiliates;
  • With service providers that help us operate the Website and Services;
  • As part of a sale, merger, or acquisition, including at bankruptcy; and
  • For purposes disclosed at the time of collection.

Links to Other Websites

The Website may provide links to other websites or other digital properties that we do not control. We encourage you to review the privacy policy of those digital properties that you may visit.

Children

Our Website is not intended for use by children as defined by applicable laws. We do not knowingly collect personal information from children through the Website. If you believe we might have any personal information from or about a child, please contact us via email at [email protected].

Data Security and Retention

We have implemented reasonable physical, technical, and administrative security measures for the Website to help protect information we collect and store.

For detailed information regarding retention associated with cookies on our Website, please click “Cookie Settings” in our Website footer to learn more. 

We retain other information such as customer contact and payment information in our systems for as long as necessary as permitted by law to comply with our legal obligations, resolve disputes, and enforce our agreements.

[END OF WEBSITE-SPECIFIC PROVISIONS]

Additional Provisions for EU/UK/Swiss Individuals

If you are located in the European Union, United Kingdom, or Switzerland, the following additional provisions apply to you.

Data Privacy Framework

AppLovin complies with the EU-U.S Data Privacy Framework (EU-U.S. DPF), the UK Extension to the EU-U.S. DPF, and the Swiss-U.S. Data Privacy Framework (Swiss-U.S. DPF) as set forth by the U.S. Department of Commerce.

AppLovin has certified to the U.S. Department of Commerce that it adheres to the EU-U.S. Data Privacy Framework Principles (EU-U.S. DPF Principles) with regard to the processing of personal data received from the European Union and the United Kingdom in reliance on the EU-U.S. DPF and the UK Extension to the EU-U.S. DPF.  AppLovin has certified to the U.S. Department of Commerce that it adheres to the Swiss-U.S. Data Privacy Framework Principles (Swiss-U.S. DPF Principles) with regard to the processing of personal data received from Switzerland in reliance on the Swiss-U.S. DPF. If there is any conflict between the terms in this Privacy Policy and the EU-U.S. DPF Principles and/or the Swiss-U.S. DPF Principles, the Principles shall govern. To learn more about the Data Privacy Framework (DPF) program, and to view our certification, please visit https://www.dataprivacyframework.gov/.

If you are an EU, UK, or Swiss individual, where we transfer your personal data to third party service providers (see above) who perform services for us or on our behalf, we are responsible for the processing of that data by them and shall remain liable if they process your personal data in a manner inconsistent with the DPF Principles, unless we are not responsible for the event giving rise to the damage. 

With respect to personal data received or transferred pursuant to the Data Privacy Framework, AppLovin is subject to the regulatory enforcement powers of the U.S. Federal Trade Commission. In certain situations, AppLovin may be required to disclose personal data in response to lawful requests by public authorities, including to meet national security or law enforcement requirements.

In compliance with the EU-U.S. DPF, the UK Extension to the EU-U.S. DPF, and the Swiss-U.S. DPF, AppLovin commits to resolve DPF Principles-related complaints about our collection and use of your personal information. EU, UK, and Swiss individuals with inquiries or complaints regarding our handling of personal data received in reliance on the EU-U.S. DPF, the UK Extension to the EU-U.S. DPF, and the Swiss-U.S. DPF should first contact AppLovin at [email protected]. AppLovin refers unresolved complaints to JAMS, an alternative dispute resolution provider based in the United States.  If you do not receive timely acknowledgment of your DPF Principles-related complaint from us, or if we have not addressed your DPF Principles-related complaint to your satisfaction, please visit https://www.jamsadr.com/dpf-dispute-resolution for more information or to file a complaint.  These dispute resolution services are provided at no cost to you.

For complaints regarding DPF compliance not resolved by any of the other DPF mechanisms, you have the possibility, under certain conditions, to invoke binding arbitration. Further information can be found on the official DPF website.

Lawful Basis for Processing

On certain occasions, we process your personal data when it is necessary for the performance of a contract to which you are a party, such as to provide services to you. We may also process your personal data to respond to your inquiries concerning our products and services.

On other occasions, we process your personal data where required by law. We may also process your personal data if necessary to protect your interests or the interests of a third party.

Additionally, we process your personal data when necessary to do so for fraud prevention, improving our network and services, and marketing our services to advertisers and publishers, where these interests are not overridden by your data protection rights.

Otherwise, we will generally ensure that consent has been obtained from you if there is no other lawful basis for such processing. You have the right to withdraw your consent to processing of personal data at any time.

If personal data covered by this Privacy Policy is to be used for a new purpose that is materially different from that for which the personal data was originally collected or subsequently authorized, or is to be disclosed to a non-agent third party in a manner not specified in this Privacy Policy, we will provide you with an opportunity to choose whether to have your personal data so used or disclosed. Requests to opt out of such uses or disclosures of personal data should be sent to us as specified in the Contact Us section below. Certain personal data, such as information about medical or health conditions, racial or ethnic origin, political opinions, religious or philosophical beliefs, is considered “Sensitive Information.” AppLovin does not collect or seek to elicit “Sensitive Information.”

For questions about data processing, please contact our Data Protection Officer. Visit the Contact Us section below for contact information.

Your Rights

If you are an individual in the EU, UK, or Switzerland, you have the following rights (in addition to the rights listed in Managing Your Privacy Choices):

  • Right of access. You have the right to confirm with us whether your personal data is processed, and if it is, to request access to that personal data.
  • Right to rectification. You have the right to request the rectification of inaccurate or incomplete personal data concerning you.
  • Right to erasure. You have the right to ask us to erase your personal data in certain circumstances, but we may not always be in a position to proceed with the erasure as we may need to retain your data, including to comply with our legal obligations and/or to defend our rights.
  • Right to restriction of processing. In certain circumstances, you may have the right to request that we restrict processing of your personal data.
  • Right to data portability. If we process your personal data with your consent, you have the right to receive personal data concerning you, which you have provided to us, in a structured, commonly used and machine-readable format, and you may have the right to request that we transmit that data to another entity.
  • Right to withdraw your consent. You can withdraw your consent to the processing of your personal data. To withdraw consent to cookies used on our Website, please click on “Cookie Settings” in our Website footer.
  • Right to object. When we process your data based on our legitimate interest, you may have the right to object, on grounds relating to your particular situation, at any time to the processing of your personal data by us, and we can be required to no longer process your personal data. You can also object to the processing of your personal data for marketing purposes at any time.

To exercise these rights, please contact us at the email address set forth in the Contact Us section below.  Our Data Protection Officer can also be reached at this email address.  Please be aware that we may be unable to afford these rights to you under certain circumstances, such as if we are legally prevented from doing so.

In certain circumstances, you may appoint an authorized agent to exercise any rights that you may have on your behalf.  If you choose to exercise any rights through an authorized agent, you will need to verify your identity directly with us before we can process any requests.  In addition, we will need written documentation demonstrating the authorized agent’s authority to act on your behalf.

Additionally, you have the right to lodge a complaint against us. To do so, contact the supervisory authority in your country of residence.

EU and UK Privacy Representatives

We have appointed Prighter Group as our privacy representatives in the EU and UK.  You can contact us through our privacy representatives at the following addresses:

For residents of the EU:
PrighterGDPR-Rep by Maetzler Rechtsanwalts GmbH & Co KG
c/o AppLovin Corporation
Kriegerstraße 44
30161 Hannover
Germany

For residents of the UK:
PrighterUK-Rep by Prighter Ltd.
c/o AppLovin Corporation
20 Mortlake Mortlake High Street
London, SW14 8JN
United Kingdom

Additional information regarding our privacy representatives can be found at the following link: https://prighter.com/q/19826057144.

[END OF EU/UK/SWISS SPECIFIC PROVISIONS]

U.S. Multistate Privacy Notice

Additional provisions for individual residents of the U.S. states that have enacted comprehensive consumer privacy laws are included in our U.S. Multistate Privacy Notice, which explains how those residents may exercise their privacy rights.

Policy Changes

We may, in our sole discretion, make changes to this Privacy Policy from time to time in order to accommodate new technologies, industry practices, regulatory requirements, or for other purposes. If we make any changes, we will update the “Effective Date” posted at the top of this Privacy Policy. If we make any material changes, we may notify you by email (sent to the email address specified in your account) or by means of a notice on the Website prior to the change becoming effective. We encourage you to review this Privacy Policy periodically to ensure that you understand how we collect, use, and share information.

Any changes to this Privacy Policy will become effective when the revised Privacy Policy is posted on the Website. By continuing to use the Website or Advertising Services following such changes, you are agreeing to accept the terms of the revised Privacy Policy.

Contact Us

If you have any questions or comments about this Privacy Policy, please write to us at:

Data Protection Officer
AppLovin Corporation
1100 Page Mill Road
Palo Alto, CA 94304

You can also contact us or our Data Protection Officer via email at [email protected].

Please be sure to include your relevant account information in any correspondence to us.  This will help ensure that we can respond to your inquiry in a timely manner.

If you have a customer care issue, please visit Axon Support Center.

AppLovin Legal Information
All Terms & Policies

Privacy Policy Revision – March 19, 2026

Content

Effective Date: March 19, 2026

AppLovin Corporation (“AppLovin,” “we,” “us,” or “our”) operates a suite of tools for app developers, web merchants, and other businesses to automate and optimize the marketing and monetization of their platforms, products, or services by enabling the placement of different types of advertisements on digital properties including mobile apps, websites, and connected TV devices (collectively, the “Advertising Services” or “Services”).  As explained below, consumers interact with us in various ways, primarily through advertisements served by AppLovin on behalf of advertisers.

The AppLovin Privacy Policy (this “Privacy Policy”) explains how we collect, use, and share information through our Services and advertising platform, our corporate website at www.applovin.com, and our business platform websites axon.ai, ads.axon.ai, dash.applovin.com, and other pages provided by AppLovin (collectively, the “Website”), as well as your choices related to that information.

Our Advertising Services

This section describes the information we collect, use, and share through our Advertising Services.

General Information Collection and Use

If you are a consumer who downloads and uses an application which contains the AppLovin SDK or otherwise interacts with the Services through advertisements served within a digital property, we may collect certain information, including the following:

Device, App, and Browser Data

  • Device make, model, hardware, and operating system;
  • Device properties related to screen, display, size, orientation, audio, video, battery, memory usage, settings, and boot time;
  • Device settings related to accessibility features and font size; 
  • Carrier;
  • Name, properties, performance, session information, and installation information of the mobile application through which you interact with the Services;
  • Country, time zone, and locale settings (country and preferred language);
  • Network connection type and speed;
  • IP Address;
  • Internet browser user-agent and software environment used to access the Services;
  • HTTP header and request information;
  • Advertising IDs (IDFA/GAID/Amazon Advertising ID);
  • Vendor IDs (IDFV);
  • App Set IDs; and
  • Advertising and tracking preferences and restrictions.

Advertisers (through the advertiser itself or through a third party service provider on behalf of such advertiser) may also share transactional or other “event” data related to a consumer’s interaction with an application, such as information about purchases or application installations.

Information Collection and Use Specific to e-Commerce Ads Only

If you are a consumer who interacts with the Services through an e-commerce platform or merchant website or app, we may collect certain additional information that you provided to the e-commerce platform or merchant (either through our SDK or pixel or through a third party’s API or other similar technologies), including the following:

  • User IDs;
  • Shopping browsing events (e.g., views) and search history;
  • Records of products purchased or considered (e.g., added to cart, check out);
  • Purchasing histories;
  • Email addresses, phone numbers, and 5-digit zip code; and
  • Information regarding user interactions with advertising partners and their merchant partners’ sites and advertisements.

The exact information AppLovin collects depends on choices you’ve made in the ad settings on your browser and device, on permissions you give on sites, apps, or other services, or in the privacy controls offered by those services and AppLovin.

How We Collect Your Information

This information may be collected automatically across mobile apps and devices via the Services or received from third parties (such as Mobile Measurement Partners) across different technologies over time. We may also combine information we collect with other information we derive through analytical techniques and we will use that combined information to provide the Services.  

How We Use Your Information

We generally use the information we collect to:

  • Deliver the Services, maintain, and improve them, including our AI-powered advertising technology, and research and develop new ones;
  • Promote safety, security, and integrity of Services;
  • Provide measurement, analytics, and reporting; and
  • Comply with legal and regulatory obligations.

Personalization. We may use the above categories of personal data to present you with advertising that appears more relevant based on your possible interests. For example, selected events on an app or website (such as pages you view or purchases you make) can be stored and used with other information (such as previous actions on that or other apps or websites) to suggest advertising to you.

Use of Artificial Intelligence “AI.” We use AI-powered advertising technology to help us improve our advertising products and Services and serve ads that are relevant and interesting to you. We use it in ways that do not produce legal or similarly significant effects on you (for example, we may use such technology to provide an ad for a product you may be interested in or to reorder how advertisements might appear when you visit a digital property such as a mobile app or a website).

Information Sharing

We may share information we collect or derive with third parties in the following contexts:

  • Service Providers. We transfer information to service providers and other partners who support our business, such as those that provide technical infrastructure services, analyze how our Services are used, measure the effectiveness of ads and services, provide customer service, or facilitate payments. These partners must adhere to strict confidentiality obligations in a way that is consistent with this Privacy Policy and the agreements we enter into with them.
  • Affiliates. We may share information within the AppLovin family of companies for purposes consistent with this Privacy Policy.
  • Advertising Partners. We share information with our third-party advertising partners, including advertisers, ad networks, exchanges, demand side platforms, merchants, other advertising partners (who aggregate their own demand sources), and ad optimization and measurement/attribution partners (e.g., mobile measurement partners or “MMPs”) to provide our clients with Advertising Services. This information may be used by such third-party partners to measure how effective ads are, show advertisements to end users for products and services that are more likely to appeal to them (a practice known as interest-based advertising), and to undertake analytics to analyze traffic and other ad activity to improve the advertising experience.

    Unless otherwise noted in our partner list, each AppLovin advertising partner is an independent controller of your data. You can view a list of AppLovin advertising partners with whom we share your data here, current as of the date listed at the top of that page.

    If you do not want to receive “interest-based advertisements,” please see the Manage Your Privacy Choices section below. If you are located in the European Union, UK, or Switzerland, you may also see the Additional Provisions for EU/UK/Swiss Individuals section below for more options. If you are an individual resident of the U.S. states that have enacted comprehensive consumer privacy laws, you may also review the U.S. Multistate Privacy Notice section below for more options.
  • Regulatory or Legal Requirements. We may disclose information to governmental regulatory authorities as required by law, including for tax or accounting purposes, in response to their requests for such information or to assist in investigations. We may also disclose personal information to third parties in connection with claims, disputes, or litigation, or when otherwise required by law or court order.
  • Safety and Terms Enforcement. We may disclose information if we determine, in our sole discretion, that its disclosure is necessary to protect the health, safety, or rights of you or any other person, protect against fraud, or enforce our legal rights, including contractual commitments made to us by third parties.
  • Business Transfers. We may disclose personal information as part of an organizational business transaction, such as a merger, acquisition, joint venture, financing, or sale of organizational assets, and may transfer personal information to a third party as one of the business assets in such a transaction. We may also disclose personal information in the event of insolvency, bankruptcy, or receivership.

Manage Your Privacy Choices

To limit collection of information from mobile devices, please visit your device’s settings to set the “Limit Ad Tracking” or other similar features on your device. Additionally, you may opt-out of interest-based advertising within ads served by AppLovin; for detailed instructions, see How AppLovin Shows You Ads. You may still receive ads after limiting processing of your information for interest-based advertising, but those ads may be less relevant to your interests. 

To access or delete the data collected by AppLovin from your device, you may download the AppLovin Privacy Management Application from the Apple or Google Play Stores:


By navigating through the tabs in the AppLovin Privacy Management Application, you can erase the personal information that AppLovin may have collected about you or request a copy of that personal information. If you encounter technical issues with the app, please contact us via email at [email protected].

The above data rights mechanisms are available to you regardless of where you live.

Children’s Privacy

We do not knowingly collect personal information from, or serve advertisements to, children as defined by applicable laws. If you believe we have served an advertisement to a child or might have any personal information from or about a child, or if you believe a mobile application in which an AppLovin-served advertisement appeared may be designed for, directed to, or pass personal information knowingly from, children in violation of our policies, please contact us via email at [email protected].

Data Security and Retention

We implement reasonable measures to help secure the information we collect through the Services. We retain information collected through the Services for limited periods, typically up to two (2) years. Information associated with a device is often maintained for periods shorter than two (2) years from the date of collection of that information, or until an end user requests deletion, whichever occurs first. Note that we may retain some information in our systems for as long as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.

[END OF ADVERTISING SERVICES-SPECIFIC PROVISIONS]

Our Website

This section describes the information we collect, use, and share through our Website.

Cookies and Other Similar Technology

The Website uses cookies, pixels, or other similar technology to collect information for various purposes, including interest-based advertising. This information may include your IP address, device identifier, browser type, device type, the date and time of your visit, and the areas of the Website you visit. To learn more about and manage the cookies on this Website, please click “Cookie Settings” in our Website footer. You may also be able to limit the use of cookies through your browser settings. Note that certain parts of the Website may not function properly without cookies. Additionally, you may still receive ads after limiting processing of your information for interest-based advertising but those ads may be less relevant to your interests. If you erase your cookies, reset your device identifier, or use different browsers or devices, you may need to make your choices again.

Marketing Emails

If you are an AppLovin business customer or sign up to receive AppLovin marketing emails on our Website, we may contact you periodically by e-mail to provide information regarding our products, services and content that may be of interest to you. If you no longer wish to receive marketing-related emails from us on a going-forward basis, you may opt out of receiving these emails by clicking “Unsubscribe” at the bottom of any marketing email you receive from us or by emailing us at [email protected].

Additional Information Collection for Business Contacts and Account Owners

When you register with AppLovin to use our Services, request support, or contact us by submitting a web form or via email, you may provide us with personal information such as your name, email address, phone number, or mailing address. You may also provide us with payment information when you submit or receive a payment or other information when you complete the online forms available on the Website. We may also acquire information from other trusted sources to update or supplement the information that you voluntarily provide to us or that we collect automatically.

You can update the personal information associated with your AppLovin account. To add, modify, remove, or request access to the personal information about you that we hold, please contact our Data Protection Officer using the information in the Contact Us section below.

How We Use Your Information

We may use the information we collect in connection with the Website for various purposes, including:

  • To communicate with you, for example through newsletters or with other information about our products and services;
  • To operate and improve the Website and our Services;
  • To customize the Website;
  • For analytics and research;
  • For marketing purposes; and
  • For purposes disclosed at the time of collection.

Information Sharing

We may share information we collect in connection with the Website in the following contexts:

  • With your consent;
  • For advertising and marketing purposes;
  • In response to a subpoena, court order, or other legal process;
  • To protect our rights and the rights of others;
  • With our affiliates;
  • With service providers that help us operate the Website and Services;
  • As part of a sale, merger, or acquisition, including at bankruptcy; and
  • For purposes disclosed at the time of collection.

Links to Other Websites

The Website may provide links to other websites or other digital properties that we do not control. We encourage you to review the privacy policy of those digital properties that you may visit.

Children

Our Website is not intended for use by children as defined by applicable laws. We do not knowingly collect personal information from children through the Website. If you believe we might have any personal information from or about a child, please contact us via email at [email protected].

Data Security and Retention

We have implemented reasonable physical, technical, and administrative security measures for the Website to help protect information we collect and store.

For detailed information regarding retention associated with cookies on our Website, please click “Cookie Settings” in our Website footer to learn more. 

We retain other information such as customer contact and payment information in our systems for as long as necessary as permitted by law to comply with our legal obligations, resolve disputes, and enforce our agreements.

[END OF WEBSITE-SPECIFIC PROVISIONS]

Additional Provisions for EU/UK/Swiss Individuals

If you are located in the European Union, United Kingdom, or Switzerland, the following additional provisions apply to you.

Data Privacy Framework

AppLovin complies with the EU-U.S Data Privacy Framework (EU-U.S. DPF), the UK Extension to the EU-U.S. DPF, and the Swiss-U.S. Data Privacy Framework (Swiss-U.S. DPF) as set forth by the U.S. Department of Commerce.

AppLovin has certified to the U.S. Department of Commerce that it adheres to the EU-U.S. Data Privacy Framework Principles (EU-U.S. DPF Principles) with regard to the processing of personal data received from the European Union and the United Kingdom in reliance on the EU-U.S. DPF and the UK Extension to the EU-U.S. DPF.  AppLovin has certified to the U.S. Department of Commerce that it adheres to the Swiss-U.S. Data Privacy Framework Principles (Swiss-U.S. DPF Principles) with regard to the processing of personal data received from Switzerland in reliance on the Swiss-U.S. DPF. If there is any conflict between the terms in this Privacy Policy and the EU-U.S. DPF Principles and/or the Swiss-U.S. DPF Principles, the Principles shall govern. To learn more about the Data Privacy Framework (DPF) program, and to view our certification, please visit https://www.dataprivacyframework.gov/.

If you are an EU, UK, or Swiss individual, where we transfer your personal data to third party service providers (see above) who perform services for us or on our behalf, we are responsible for the processing of that data by them and shall remain liable if they process your personal data in a manner inconsistent with the DPF Principles, unless we are not responsible for the event giving rise to the damage. 

With respect to personal data received or transferred pursuant to the Data Privacy Framework, AppLovin is subject to the regulatory enforcement powers of the U.S. Federal Trade Commission. In certain situations, AppLovin may be required to disclose personal data in response to lawful requests by public authorities, including to meet national security or law enforcement requirements.

In compliance with the EU-U.S. DPF, the UK Extension to the EU-U.S. DPF, and the Swiss-U.S. DPF, AppLovin commits to resolve DPF Principles-related complaints about our collection and use of your personal information. EU, UK, and Swiss individuals with inquiries or complaints regarding our handling of personal data received in reliance on the EU-U.S. DPF, the UK Extension to the EU-U.S. DPF, and the Swiss-U.S. DPF should first contact AppLovin at [email protected]. AppLovin refers unresolved complaints to JAMS, an alternative dispute resolution provider based in the United States.  If you do not receive timely acknowledgment of your DPF Principles-related complaint from us, or if we have not addressed your DPF Principles-related complaint to your satisfaction, please visit https://www.jamsadr.com/dpf-dispute-resolution for more information or to file a complaint.  These dispute resolution services are provided at no cost to you.

For complaints regarding DPF compliance not resolved by any of the other DPF mechanisms, you have the possibility, under certain conditions, to invoke binding arbitration. Further information can be found on the official DPF website.

Lawful Basis for Processing

On certain occasions, we process your personal data when it is necessary for the performance of a contract to which you are a party, such as to provide services to you. We may also process your personal data to respond to your inquiries concerning our products and services.

On other occasions, we process your personal data where required by law. We may also process your personal data if necessary to protect your interests or the interests of a third party.

Additionally, we process your personal data when necessary to do so for fraud prevention, improving our network and services, and marketing our services to advertisers and publishers, where these interests are not overridden by your data protection rights.

Otherwise, we will generally ensure that consent has been obtained from you if there is no other lawful basis for such processing. You have the right to withdraw your consent to processing of personal data at any time.

If personal data covered by this Privacy Policy is to be used for a new purpose that is materially different from that for which the personal data was originally collected or subsequently authorized, or is to be disclosed to a non-agent third party in a manner not specified in this Privacy Policy, we will provide you with an opportunity to choose whether to have your personal data so used or disclosed. Requests to opt out of such uses or disclosures of personal data should be sent to us as specified in the Contact Us section below. Certain personal data, such as information about medical or health conditions, racial or ethnic origin, political opinions, religious or philosophical beliefs, is considered “Sensitive Information.” AppLovin does not collect or seek to elicit “Sensitive Information.”

For questions about data processing, please contact our Data Protection Officer. Visit the Contact Us section below for contact information.

Your Rights

If you are an individual in the EU, UK, or Switzerland, you have the following rights (in addition to the rights listed in Managing Your Privacy Choices):

  • Right of access. You have the right to confirm with us whether your personal data is processed, and if it is, to request access to that personal data.
  • Right to rectification. You have the right to request the rectification of inaccurate or incomplete personal data concerning you.
  • Right to erasure. You have the right to ask us to erase your personal data in certain circumstances, but we may not always be in a position to proceed with the erasure as we may need to retain your data, including to comply with our legal obligations and/or to defend our rights.
  • Right to restriction of processing. In certain circumstances, you may have the right to request that we restrict processing of your personal data.
  • Right to data portability. If we process your personal data with your consent, you have the right to receive personal data concerning you, which you have provided to us, in a structured, commonly used and machine-readable format, and you may have the right to request that we transmit that data to another entity.
  • Right to withdraw your consent. You can withdraw your consent to the processing of your personal data. To withdraw consent to cookies used on our Website, please click on “Cookie Settings” in our Website footer.
  • Right to object. When we process your data based on our legitimate interest, you may have the right to object, on grounds relating to your particular situation, at any time to the processing of your personal data by us, and we can be required to no longer process your personal data. You can also object to the processing of your personal data for marketing purposes at any time.

To exercise these rights, please contact us at the email address set forth in the Contact Us section below.  Our Data Protection Officer can also be reached at this email address.  Please be aware that we may be unable to afford these rights to you under certain circumstances, such as if we are legally prevented from doing so.

In certain circumstances, you may appoint an authorized agent to exercise any rights that you may have on your behalf.  If you choose to exercise any rights through an authorized agent, you will need to verify your identity directly with us before we can process any requests.  In addition, we will need written documentation demonstrating the authorized agent’s authority to act on your behalf.

Additionally, you have the right to lodge a complaint against us. To do so, contact the supervisory authority in your country of residence.

EU and UK Privacy Representatives

We have appointed Prighter Group as our privacy representatives in the EU and UK.  You can contact us through our privacy representatives at the following addresses:

For residents of the EU:
PrighterGDPR-Rep by Maetzler Rechtsanwalts GmbH & Co KG
c/o AppLovin Corporation
Kriegerstraße 44
30161 Hannover
Germany

For residents of the UK:
PrighterUK-Rep by Prighter Ltd.
c/o AppLovin Corporation
20 Mortlake Mortlake High Street
London, SW14 8JN
United Kingdom

Additional information regarding our privacy representatives can be found at the following link: https://prighter.com/q/19826057144.

[END OF EU/UK/SWISS SPECIFIC PROVISIONS]

U.S. Multistate Privacy Notice

Additional provisions for individual residents of the U.S. states that have enacted comprehensive consumer privacy laws are included in our U.S. Multistate Privacy Notice, which explains how those residents may exercise their privacy rights.

Policy Changes

We may, in our sole discretion, make changes to this Privacy Policy from time to time in order to accommodate new technologies, industry practices, regulatory requirements, or for other purposes. If we make any changes, we will update the “Effective Date” posted at the top of this Privacy Policy. If we make any material changes, we may notify you by email (sent to the email address specified in your account) or by means of a notice on the Website prior to the change becoming effective. We encourage you to review this Privacy Policy periodically to ensure that you understand how we collect, use, and share information.

Any changes to this Privacy Policy will become effective when the revised Privacy Policy is posted on the Website. By continuing to use the Website or Advertising Services following such changes, you are agreeing to accept the terms of the revised Privacy Policy.

Contact Us

If you have any questions or comments about this Privacy Policy, please write to us at:

Data Protection Officer
AppLovin Corporation
1100 Page Mill Road
Palo Alto, CA 94304

You can also contact us or our Data Protection Officer via email at [email protected].

Please be sure to include your relevant account information in any correspondence to us.  This will help ensure that we can respond to your inquiry in a timely manner.

If you have a customer care issue, please visit Axon Support Center.

AppLovin Legal Information
All Terms & Policies

AppLovin Policies for Publishers Revision – March 17, 2026

Content

Introduction*

When you use the Services, including the AppLovin software development kit (the “SDK”), applications programming interfaces, pixels or cookies, documentation, tools and assemblies, libraries, scripts, object code, sample source code, and similar developer material made available by AppLovin (collectively the “Software” as further defined in the EULA), as a Publisher (“you” or “your”), you must adhere to these AppLovin Policies for Publishers (the “Policies”).  These Policies apply in addition to any other policies or agreements governing your access to and use of the Services, including the AppLovin Terms of Use Agreement.

AppLovin seeks to create a safe, fair, and transparent ecosystem for publishers to monetize their content and for advertisers to reach prospective customers with useful, relevant products and services.  Maintaining trust in the ads ecosystem and preserving the reputation and credibility of AppLovin, the Services, and those that use the Services, require setting minimum standards for publishers seeking to use the Services, including restrictions on the content that may be monetized through the Services.  

AppLovin may update these Policies at any time by posting the updated version on the AppLovin website.  If an update includes material changes, AppLovin will provide notice via email.  By continuing to use the Services, you agree to the updated Policies.

General Compliance Obligations

Your business practices and data handling must comply with and not cause AppLovin to violate any applicable laws, including data protection, consumer protection, commerce, advertising, and product laws, age-related restrictions, regulatory requirements or self-regulatory guidance, intellectual property and license restrictions, any consents or disclosures required to integrate third-party technology with the Services, or any third-party contractual terms, licenses, policies, or guidelines.  You agree to maintain documentation, as appropriate, demonstrating your compliance with these obligations, and to provide those documents promptly upon request by AppLovin.

Content Restrictions

The Content Restrictions applicable to your access to and use of the Services fall into three categories:

  1. Minimum content requirements to use the Services.
  2. Content that contains prohibited content will be rejected or removed and not eligible for monetization.
  3. Content that contains restricted content may be allowed to monetize depending on the local jurisdiction in which the content appears.

AppLovin reserves the right to review and prohibit or restrict any content on a case-by-case basis and to upodate the content restrictions at any time.

a. Minimum Content Requirements

In order to use the Services, your Property must contain substantive, original content, and demonstrate signs of user engagement.

AppLovin does not work with any Property that:

  • Features mainly links or content from others without additional commentary, curation, or otherwise adding value to the content;
  • Contains more ads than Publisher content, or appears designed primarily to display ads or low quality;
  • Has little to no evidence of user engagement; and/or
  • Remains under construction.

b. Prohibited Content

Publishers may not use the Services to monetize any of the following prohibited content categories:

  • Illegal, illicit, dangerous, or unsafe products, activities, or services. More details here.
  • Sexually explicit or other adult content, including pornographic or highly suggestive content or images, explicit, obscured or implied sexual acts, or explicit or implied sexual language, whether simulated or real. More details here.
  • Graphic or explicit violence, including assault/rape, injury to human beings or animals, or any acts or torture or terrorism. More details here.
  • Harassment, intimidation, bullying, excessive profanity, threats, or content that can be characterized as hate speech that advocates violence or discrimination against any group, organization, or individual, or otherwise promotes hateful behavior or ideologies. This includes groups, organizations, or individuals identified by their race or ethnic origin, religion, disability/medical condition, age, national origin, veteran status, sexual orientation, gender, gender identity, political association, or any other characteristic associated with systemic discrimination or marginalization. More details here.
  • Illegal drugs, drug paraphernalia, or substance abuse. More details here.
  • Weapons and weapon accessories, including guns, gun accessories or ammunition, and explosives. More details here.
  • Content that violates or infringes upon any third-party intellectual property rights, including the sale or promotion of counterfeit products, file sharing, torrenting, or other infringing content, or content that violates or infringes any other third-party rights, including confidentiality obligations. More details here.
  • Defamatory or libelous content.
  • Content that makes misleading, deceptive, false, or unrealistic claims, unreliable or harmful claims, enables misleading or dishonest behavior, or includes deceptive or misleading ad designs or elements.  This includes things like make-money-fast schemes, chain letters, or pyramid schemes, products or services that help users mislead others or gain unauthorized access to systems, devices, or property, and unacceptable and dishonest business practices. More details here.
  • Content that attempts to scam users, entices engagement under false or unclear pretenses, attempts to obtain personal information unlawfully or fraudulently, tricks users into sharing personal information, or otherwise uses unacceptable or dishonest practices. More details here.
  • False or misleading news.
  • Malicious or abusive programs, code, or content, including hosting, promoting, or facilitating the use or distribution of malware, spyware, adware, corrupted files, or other materials that could damage, render inoperable, interfere with, or gain unauthorized access to any computer, device, network, or any of the associated data or personal information, as well as any similar forms of digital or internet abuse.
  • Promotion of black-hat hacking, cracking, or warez.
  • Significant unmoderated user-generated content.  This includes apps that do not have a method to moderate user-generated content, a method to report or remove any misconduct, and/or the ability to remove or block users.
  • Content that promotes launcher apps (or similar digital assets) that have the ability to customize default device home screens or launcher settings (or perform similar functions).
  • Content or material that offers traffic generation or promotes fraudulent traffic.
  • Other forms of shocking, disturbing, or offensive content, including but not limited to graphic depictions of bodily functions or fluids, or grotesque images, footage, or audio, or other potentially offensive, obscene, or sensitive events. More details here.

Please note that these Prohibited Content categories will change over time.  You must continue to review the Publisher Policies and these Prohibited Content categories, including their associated Additional Guidelines.

c. Restricted Content

Publishers may be permitted, in AppLovin’s sole discretion, to use the Services to monetize any of the following restricted content categories, provided that they strictly adhere to any country- or region-specific laws, rules, or regulations (including any age-related restrictions, licensing/certification requirements, labeling and disclaimer requirements, advertising guidelines, and any similar requirements), these Policies, and any other applicable AppLovin policies or agreements:

  • Alcohol.
  • Gambling apps or websites, including online or offline lotteries, casinos, and sports betting, or real-money apps or websites.
  • Political.
  • Tobacco.
  • Financial Services, investing, retirement planning, or similar.
  • Health, wellness, and pharmaceutical products and services, including prescription drugs.
  • Cause-based advertising.

If your Property or Properties contain or may contain any of these restricted content categories or collect or may collect from end users information about any of these restricted content categories, you must notify the AppLovin account team.

Please note that these Restricted Content categories will change over time.  You must continue to review the Publisher Policies and these Restricted Content categories, including their associated Additional Guidelines.

Technical Requirements and Other Standards

  • Integration/Ad Space Setup. You must correctly integrate the AppLovin SDK and any other Software as described in the AppLovin technical integration documentation and in other documentation provided by AppLovin. You may not use any technology, code, script, SDK, or other tool or mechanism to alter, override, circumvent, or otherwise interfere with AppLovin’s standard ad templates or the rendering of any advertisement delivered through the Services, including by injecting or substituting content, suppressing or replacing creative elements, or otherwise manipulating the presentation of an advertisement as it would otherwise appear through AppLovin’s standard ad delivery process.
  • Ad Creative Management. If you have concerns about specific ad creatives or categories of advertisements delivered through the Services, you must use AppLovin’s native controls and tools, as described in the AppLovin technical integration documentation and other documentation provided by AppLovin, to address those concerns.  AppLovin’s controls and tools are designed to give you meaningful management over the ad creatives displayed on your Property while preserving the integrity of the Services.
  • Property Ownership. You must either own the Property on which you display ads or have a direct, contractual relationship with the Property’s owner and be authorized to display ads.
  • Better Ads Standards. Your Property must conform to the Better Ads Standards.  For more information about the types of disallowed ad experiences, please visit the Coalition for Better Ads.
  • Deceptive or Misleading Elements. Your Property must not contain content, experiences, or behavior designed to be deceptive or misleading.  This includes elements like redirects to unwanted content without user action, navigation links that lead to an ad or landing page, typically non-clickable areas that lead to an ad or landing page when clicked, fake messages that lead to an ad or landing page when clicked, social engineering, browser history or settings manipulation, fake error messages or system flags, malware or unwanted software or downloads, requesting more permissions than are necessary for the proper functioning of the Property, or any other elements that attempt to trick a user into interactions, engagement, or sharing their personal information.
  • Viewability. To ensure the authenticity of impressions or clicks, ads must be visible (i.e., not hidden or invisible, out of page, stacked, or stuffed) and placed reasonably and oriented correctly within the content.  Ads that are not visible or reasonably viewable may be considered, in AppLovin’s sole discretion, invalid activity.  For more information, please visit the AppLovin Terms of Use Agreement.
  • Final Auction for Mediation Purposes / Restrictions on Redirecting Inventory. When you use the Services for mediation purposes in connection with a given impression, the Services serve as the final auction for that impression.  As such, once you have made an ad request for mediation through the Services, you may not redirect the impression associated with that ad request through any other auction or system that allocates ad requests based on actual or estimated pricing information.
  • VPN Apps / VPN Connections. You may not access or use the Services in connection with apps that provide virtual private networks, proxy servers, or similar products or services. 
  • Audience/Authenticity. Impressions and clicks on ads must be the result of legitimate human end user activity.  You may not artificially inflate impressions, clicks, or requests, or source traffic from pop-ups, pop-unders, forced redirects, or similar means.  AppLovin strictly prohibits invalid impressions, clicks, or requests, invalid traffic, or any other form of invalid activity, and any inducement, design, or encouragement of the same, including through the use of “robots” or “spiders” by you or any third party.  AppLovin shall determine, in AppLovin’s sole discretion, what constitutes valid impressions, clicks, and requests, valid traffic, and valid activity.  Please note that payments to you may be withheld or adjusted if you engage in any actual or suspected violation of these Policies or the AppLovin Terms of Use Agreement.
  • Safety or Security Risks. You may not use or attempt to distribute any content, app, or activity that interferes with the operation of the Services, the normal operation of an end user’s device, or otherwise creates a safety or security risk to AppLovin, the Services, or those that use the Services, including any transmissions which may damage, interfere with, surreptitiously intercept, or expropriate any system, program, data, or personal information.  This includes any form of malicious code or programs, including malware, spyware, adware, corrupted files, and any similar forms of digital or internet abuse. Property or Properties deemed unsafe or a security risk by AppLovin or reputable third parties may be suspended without further notice in AppLovin’s sole discretion until any safety or security issues have been addressed to AppLovin’s satisfaction.
  • Transparency. Any ad request sent via the AppLovin SDK or other Software must contain all the requisite information and characteristics of the inventory and the actual traffic source must match the disclosed traffic source.  Any request must also include any applicable flags, including Do Not Track, Limit Ad Tracking, and flags related to laws or policies of similar effect in any applicable jurisdiction, as well as other consent flags.

Third-Party SDKs or Other Software Integrations

When you integrate third-party SDKs, APIs, pixels or cookies, connections, or similar software into your Property for mediation through the Services, you create a direct relationship with the third-party provider, subject to the terms of any agreement applicable to those integrations, connections, or software.  AppLovin has no ability to control and no responsibility for any data processing between you and the third-party provider(s) or any other aspect of the third-party integrations, connections, or software that you choose to integrate.  You and the third-party provider(s) must ensure that your access to and use of the Services complies with the AppLovin Terms of Use Agreement and with all applicable laws and regulations, including those concerning privacy and data protection, as well as the collection, passing, and appropriate treatment of any end user- or device-based privacy choices or flags.

General Privacy Requirements  

When you access or use the Services, you are fully responsible for complying with all applicable laws and regulations concerning privacy and data protection.  The requirements listed below help to facilitate compliance, but legal requirements extend beyond these.  You should solicit your own legal advice to determine how legal requirements apply to you.

  • Privacy Policy: You must have and abide by a privacy policy for each Property that complies with all applicable laws, including by accurately and transparently disclosing your data collection, usage, and sharing.  In addition, the privacy policy must be easily accessible from the your properties, including your website, specifically disclose that third parties, including AppLovin, may be collecting, processing, and sharing Personal Data for advertising purposes (including serving interest-based advertising and improving their advertising services), and that third-party measurement partners may be collecting and processing Personal Data as part of the Open Measurement Working Group to perform ad measurement and other services. To comply with this disclosure obligation with respect to AppLovin’s use of data, you have the option to display prominently the following language in your privacy policy: “We work with AppLovin to deliver ads in our mobile application and other devices and/or platforms. For more information about AppLovin’s collection and use of your information visit: https://www.legal.applovin.com/privacy/”.
  • Notice and Consent: You must provide visible notice to end users and where necessary obtain a valid, specific, and informed consent from end users regarding the scope of collection, use, sharing, or other processing of data by AppLovin for advertising and related purposes (including serving interest-based advertising and improving the Services, including our AI-powered technologies) prior to the collection, use, sharing, or other processing of such data by AppLovin.

    You must correctly integrate the AppLovin SDK and any other Software and correctly collect and pass consent flag values in order to serve interest-based advertising to end users in the European Union, EFTA States, the United Kingdom, the State of California, and other locations as legally required.

    AppLovin may provide you access to impression-level data delivered through the AppLovin SDK and any other Software (“Impression Level Reporting”). If you receive Impression Level Reporting, you must obtain legally sufficient consent from your end users before combining, commingling, correlating, associating, or merging any Impression Level Reporting data with personal data or enabling or allowing a third party to, combine, commingle, correlate, associate, or merge Impression Level Reporting data with personal data in any manner that exceeds the purposes authorized by such user consent.
  • Honoring Privacy Choices: You must respect all end user- or device-based privacy choices made known to you, including, for example, DNT = 1, other signals indicating a “sale” or “share” opt-out (or similar opt-out) under any privacy legislation (including the laws of the U.S. states that have enacted comprehensive consumer privacy laws, as well as similar consumer privacy laws that may be enacted in the future), other signals indicating an opt-out from interest-based advertising, or other flags related to laws of similar effect in any applicable jurisdiction or under any applicable app store policies, or flags indicating a change in any prior consent. In addition, you must provide end users with any opt-out rights required by applicable laws, including by posting appropriate links to exercise those rights. You agree to implement processes to pass these signals to AppLovin as required by applicable laws and the AppLovin Terms of Use Agreement.
  • U.S. Multistate Privacy Choices: You are responsible for compliance with the laws of the U.S. states that have enacted comprehensive consumer privacy laws, including the California Consumer Privacy Act, the Colorado Privacy Act, the Connecticut Data Privacy Act, the Virginia Consumer Data Protection Act, the Utah Consumer Privacy Act, and each of their associated regulations, as well as similar consumer privacy laws that may be enacted now or in the future (collectively, the “U.S. Multistate Data Protection Laws”).  If you use the Services in a way that causes AppLovin to collect personal information from residents covered by the U.S. Multistate Data Protection Laws, you must provide all notices, disclosures, and rights required by the U.S. Multistate Data Protection Laws, including by posting appropriate links to allow applicable U.S. state residents to opt out of the sale or sharing of their personal information, limit the use of their sensitive personal information, or exercise other rights.  In addition, you must correctly set “Do Not Sell” flag values (or similar flags and other appropriate or required flags) via the AppLovin SDK and any other Software. You agree to implement processes to pass these signals to AppLovin as required by applicable laws and the AppLovin Terms of Use Agreement.
  • Cookie Banners: If you enable AppLovin’s pixel, cookies, script, or other integrations on your website, you must also implement a cookie banner (or comparable mechanism) that discloses that enablement, identifies AppLovin and the relevant technologies deployed on your website, collects and respects users’ consent choices concerning those technologies, and otherwise complies with applicable laws. 

Prohibition on Sensitive Personal Data or Protected Health Information

  • Sensitive Personal Data: You may not include in the data that you share with AppLovin any personal data about an individual’s racial or ethnic origin, political opinions, religious or philosophical affiliation or beliefs, trade-union membership, health, sex life or sexual orientation, criminal convictions or alleged commission of an offense, genetic data, biometric data, government-issued identifiers, financial account information, account log-in credentials, the contents of user communications, precise geolocation information, or any other information that could be considered sensitive personal information under applicable laws.  You may not use any feature or functionality of the Services to send, collect, share, track, infer, or identify any sensitive categories of data or custom events or objects (if applicable) that could include sensitive personal data.
  • Protected Health Information: AppLovin does not knowingly collect protected health information as defined under applicable laws. You may not provide AppLovin with protected health information or use any aspect of the Services in connection with protected health information.

Prohibition on Using the Services in Connection with “Children” or Apps Exclusively Targeted to “Children“

You may not provide AppLovin with children data or cause that information to be provided via a third party.

You may not initialize or use any AppLovin SDK in any way or otherwise use any aspect of the Services in connection with an end user who qualifies as a “child” under applicable laws. In addition, you acknowledge and agree that you will not use the Services in connection with any Property or Advertisement exclusively designed for or exclusively directed to “children” (as defined and required by applicable laws), or for any end user or Advertisement that could implicate the Children’s Online Privacy Protection Act of 1998, 15 U.S.C. 6501, et seq. (“COPPA”), similar laws that govern the privacy of “children” in any applicable jurisdiction, and similar applicable app store (or other platform) policies.

Please note that jurisdictions, regulatory requirements, and other age-related restrictions define the term “child” differently. These definitions and age-related requirements more broadly may change over time. You shall be solely responsible for (1) determining whether an end user of your Property qualifies as a “child” under the definitions and requirements of applicable laws; (2) taking the steps necessary to ensure that you do not initialize or use any AppLovin SDK in any way or otherwise use any aspect of the Services in connection with a “child” under applicable laws; and (3) ensuring that any Property complies with all age-related laws, regulatory requirements, and applicable app store (or other platform) policies, including COPPA, laws of similar effect in any applicable jurisdiction, and other laws that may be enacted in the future.

  • For example, certain U.S. states, including Texas, Utah, and Louisiana, have passed age-related laws that require app stores to verify users’ ages and provide age range information to the developers that interact with them. The app stores subsequently announced new features, including age range APIs, to help developers receive this age-related information and address these new requirements. To satisfy your obligations under this Section, you must (1) enable those or similar features if applicable to you and your end users; (2) determine whether any of your end users qualify as a “child” under applicable laws based on those features; and (3) take the steps necessary to ensure that you do not initialize or use any aspect of the Services in connection with any end user identified by them as a “child.”

AppLovin does not knowingly collect personal information from children or serve advertisements to children.

If any Property within your publisher network initializes or uses any AppLovin SDK in any way or otherwise uses any aspect of the Services in connection with a “child” under applicable laws, you are in violation of these Policies and the AppLovin Terms of Use Agreement, and your account(s) may be subject to immediate termination.  In addition, if any Property within your publisher network is exclusively designed for or exclusively directed to children, or knowingly passes personal information from a “child” under applicable laws, you are in violation of these Policies and the AppLovin Terms of Use Agreement, and your account(s) may be subject to immediate termination.

Miscellaneous

You may not use the Services in a manner that abuses, exploits, undermines, or otherwise disrupts the Services. 

All pricing information, including revenue share or any information that would allow a third party to ascertain revenue share, constitutes AppLovin Confidential Information. You may not disclose pricing information, except as expressly permitted by AppLovin in writing.

The Services allow for transactions in real time, and bids and offers compete simultaneously against multiple other bids and offers.

AppLovin makes no guarantee regarding the level of impressions of ads, the timing of delivery of such impressions or the amount of any resulting payment to be made.

Enforcement

Any actual or suspected violation of these Policies (or any agreement governing your access to or use of the Services, including the AppLovin Terms of Use Agreement) may result, in AppLovin’s sole discretion, in AppLovin blocking or limiting ads from appearing against your Property, the suspension or termination of your account or access to the Services, the imposition of limits on your account or access to the Services, and/or the suspension, withholding, or termination of any payments potentially owed to you.  

How to Contact Us

Please contact [email protected] with any questions regarding these Policies. 

*Capitalized terms have the meanings ascribed to them in the AppLovin Terms of Use Agreement, unless otherwise indicated.

AppLovin Legal Information
All Terms & Policies

Restricted Content: Health, Wellness, and Pharmaceutical Products Revision – February 27, 2026

Content

Additional Guidelines Specific to Health, Wellness, and Pharmaceutical Products
As explained in the Demand Partner Policies, Demand Partners may be permitted to deliver ads containing restricted content, such as health, wellness, and pharmaceuticals products, if the ads and associated products and services strictly adhere to any country- or region-specific laws, rules, or regulations (including any age-related restrictions, licensing/certification requirements, labeling and disclaimer requirements, advertising guidelines, self-regulatory requirements or recommendations, and any similar guidance or requirements), the Demand Partner Policies, and any other applicable AppLovin policies or agreements, and you obtain express approval from the AppLovin Team.

Please note that we do not support various health, wellness, and pharmaceutical products (and ads and their landing pages may not promote or attempt to promote them through the Services), including those in the following categories:

  • Drugs for chronic or life-threatening diseases
  • Drugs for eating disorders
  • Drugs for erectile dysfunction, sexually transmitted diseases, or sexual health
  • Pregnancy & emergency contraception
  • Fertility tracking, monitoring, & reproductive health services
  • Hospitals or specific healthcare facilities
  • Mental health & counseling services
  • Prescription pain-management drugs
  • Substance abuse and addiction
  • Surgical procedures or services
  • Child-related health services

Demand Partners seeking to deliver ads for other health, wellness, and pharmaceuticals products or similar content through the Services must also ensure their products and ads meet the following minimum criteria:

  • Advertisers must ensure that they have all necessary authorizations and licenses required under applicable laws (and produce them on request) to market, promote, and ship their products in each jurisdiction in which they intend to target ads.
  • Ads for products approved by the U.S. FDA or other comparable regulators (certain food and drug products) must include any approved labels and applicable warnings or disclaimers (e.g., an instruction to consult a licensed health professional or obtain a valid prescription).
  • Ads for products approved by the U.S. FDA or other comparable regulators (certain food and drug products) must include all appropriate disclaimers (e.g., a disclaimer to consult a licensed health professional and/or obtain a valid prescription prior to purchase).
  • Ads for products approved by the U.S. FDA or other comparable regulators (certain food and drug products) may only promote the product for approved uses and purposes, not off-label or unapproved uses.
  • Advertisers for online pharmacies, telemedicine, certain medical devices, and similar services must be certified by recognized third-party authorities (e.g., LegitScript) before serving ads and provide proof of certification on request.
  • Ads for products not subject to U.S. FDA or comparable regulatory approval, such vitamins, minerals, herbs, other dietary supplements, cosmetics, perfumes, shampoos, body cleansers, shaving creams, etc., may not make medical claims, claims that could be interpreted as medical (e.g., “this herbal supplement treats a medical condition”), or suggest or imply that they have any associated certifications or industry ratings. 
  • Ads for products not subject to U.S. FDA or comparable regulatory approval may not state or imply that they are as effective as products approved by the U.S. FDA or other comparable regulators,  or that they are “safe” or effective for use in preventing, curing, or treating a particular disease or ailment.  As such, ads for products not subject to U.S. FDA or comparable regulator approval may not use words like “prevent,” “cure,” “treat,” or similar language that might suggest the products prevent, cure, or treat a particular disease or ailment.
  • Ads and/or the landing pages for products not subject to FDA or comparable regulatory approval must include an appropriate FDA-related or comparable regulatory disclaimer tailored to the applicable jurisdiction, such as: “These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure, or prevent any disease.”
  • Advertisers must ensure that ads do not claim or promote unrealistic weight loss, consistent with applicable laws in each jurisdiction in which they intend to target ads.
  • Ads must include any other labels or disclaimers required under applicable laws (e.g., country-, state-, or local-specific warning language).
  • Advertisers must ensure that the landing pages for the products include any applicable labels, warnings, or markings required under applicable laws in each jurisdiction in which they intend to target ads. 
  • Ads may not promote products that have been subject to any government or regulatory action, warning, or advisory, including opinions from state attorneys general or similar authorities.
  • Ads may not promote speculative or experimental medical treatments.
  • Consistent with applicable laws, ads may not glamorize, glorify, or otherwise exaggerate the benefits of the products.
  • Advertisers may not target individuals under the age of 18.
  • Advertisers must ensure that their ads only target markets where the product or services can be lawfully advertised, distributed, and shipped consistent with applicable laws.
    • Ads for prescription drug products may only target the following markets (which may change over time and advertisers must independently confirm):
      • Canada
      • New Zealand
      • United States
  • Ads cannot request the input of any personally identifiable information or health information. As outlined in the Policies for Demand Partners, advertisers also may not provide or use the Services to collect, share, process, or infer any sensitive personal data or protected health information.
  • Advertisers must ensure that ads do not assert or imply knowledge of a user’s personal health status or medical conditions.  This includes the use of second-person language (e.g., “you” or “your”).
  • Advertisers must ensure that ads do not attempt to exploit insecurities, contain distasteful messaging, or promote or reinforce negative or unhealthy body images.
  • Advertisers must ensure that ads do not encourage unhealthy lifestyles or promote unhealthy relationships with food (e.g., “starve yourself to look great in that bathing suit”).
  • Ads may not feature “Before and After” imagery that portrays unlikely or extreme results or user visuals that focus on specific body parts or “problem areas” in a way that may evoke negative self-perception or disgust (e.g., zoomed-in shots of skin conditions or surgical procedures).
  • Consistent with applicable laws, advertisers must ensure that statements or claims in ads have appropriate support.
  • The landing page(s) for ads served through the Services may not direct end users to content that does not comply with these guidelines and the Demand Partner Policies or that contains or may contain prohibited content.
AppLovin Legal Information
All Terms & Policies

AppLovin 发行商政策 Revision – February 2, 2026

Content

简介*

当您使用服务，包括 AppLovin 软件开发套件（“SDK”），应用变成介面、像素、文件、工具和组件、库、脚本、目标代码、示范源代码和类似 AppLovin（在 EULA 后续的定义中，统称为 “软件”）提供的开发者材料时，作为发行商（“您”或“你们”），您必须遵守这些 AppLovin 发行商政策（即“政策”）。  这些政策适用于管理您使用服务时的任何其他政策或协议，包括 AppLovin使用协议条款。

AppLovin 致力于为出版商创造一个安全、公平和透明的生态系统，将其内容货币化，并为广告商提供有用、相关的产品和服务，以吸引潜在客户。  要维持对广告生态系统的信任，并维护 AppLovin、服务以及使用 AppLoven 服务的公司的声誉和可信度，就需要为使用服务的发行商制定最低标准。 

AppLovin 可能随时更新这些政策，并将在 AppLovin 网站中发布更新后的版本。  如果更新包括重大变更，则 AppLovin 将通过电子邮件发送通知。  在此后继续使用服务，即表示您同意更新版政策。

一般合规性义务

您的业务实践，以及数据处理必须遵守且不会导致 AppLovins 违反任何适用法律，包括数据保护、消费者保护、商务、广告、产品法、年龄限制、监管要求或自律指导、知识产权和许可限制，将第三方技术与 AppLovin 服务整合所需的任何同意或披露，和/或任何第三方合同条款、许可、政策或指南。

内容限制

适用于您使用服务的内容限制共分三个类别：

  1. 使用服务的最低内容要求。
  2. 包含禁止内容的内容将被否决或移除，且不得用于盈利。
  3. 包含限制内容的内容可能被允许用于盈利，其具体取决于内容所在的地方管辖区。

AppLovin 保留根据具体情况审查和禁止或限制所有内容的权利。

a.最低内容要求

为了使用服务，则您的财产必须包含实质性的原创内容，并展示出用户参与的迹象。

AppLovin 不适用于任何下列财产：

  • 主要包括来自其他人的链接或内容，没有额外的评论、策划或以其他方式为内容增加价值
  • 所包含广告多余发行方内容，或明显在设计上主要用于显示广告；
  • 几乎或完全没有用户参与的证明；及/或
  • 仍在搭建中。

b.禁止内容

发行方不得使用服务通过任何下列禁止内容盈利：

  • 不合法或非法产品、活动或服务。
  • 性明示或其他成人内容，包括色情或高度暗示性内容或图像、明示、模糊或暗示性行为，或明示或暗示的性语言。
  • 图形或明示的暴力，包括袭击/强奸、伤害人或动物，或任何行为、酷刑或恐怖主义。
  • 骚扰、恐吓、欺凌、过分亵渎、威胁或可被描述为煽动暴力或歧视任何团体、组织或个人的仇恨言论的内容。  这包括根据种族或族裔血统、宗教、残疾/医疗状况、年龄、民族血统、退伍军人身份、性取向、性别、性别认同、政治关联或与系统性歧视或边缘化相关的任何其他特征明确的群体、组织或个人。
  • 非法药物、毒品用具或药物滥用。
  • 武器和武器配件，包括枪支、枪支配件或弹药和爆炸物。
  • 违反或侵犯任何第三方知识产权的内容，包括销售或推广假冒产品或文件共享、转载或其他侵权内容，或侵犯任何其他第三方权利（包括保密义务）的内容。
  • 造谣或诽谤内容。
  • 具有误导性、欺骗性或不切实际的主张，不可靠或有害主张，或导致不诚信行为的内容。 这包括非法集资、连锁信或非法传销，或帮助用户误导他人或未经授权访问系统、设备或财产的产品或服务。
  • 以虚假或不明确的借口引诱参与、试图非法或欺诈获取个人信息或诱骗用户共享个人信息的内容。
  • 错误或误导性新闻。
  • 互联网滥用，包括使用或传播病毒或间谍软件/恶意软件、损坏的文件或其他可能损坏、无法操作或未经授权访问任何计算机、设备、网络或任何相关数据或个人信息的材料。
  • 宣扬黑客入侵、破解或盗版。
  • 大量未经授权的用户生成内容。 这包括应用不含控制用户生成内容的方法、报告或删除任何不当行为的方法和/或删除或阻止用户的能力的应用程序。
  • 提供流量生成或宣传虚假流量的内容或材料。
  • 其他形式的令人震惊或不安的内容，包括但不限于身体功能的图形描述，或怪诞的图像、镜头或音频。

c.限制内容

如果发行商严格遵守任何法律、规则或法规（包括任何与年龄相关的限制、授权/认证要求、贴标和声明要求、广告规范和任何类似要求）、这些政策以及任何其他适用的 AppLovin 政策或协议，则 AppLovin 可自行决定允许其使用服务利用以下任何受限内容盈利：

  • 酒类；
  • 博彩应用或网站，包括网上和线下乐透、赌场和体育博彩；
  • 政治内容；
  • 烟草；
  • 金融服务、投资、退休计划、或类似内容；
  • 卫生和医药产品和服务，包括处方药物；及/或
  • 公益广告。

如果您的财产包含或可能包含任何这些受限内容类别，或收集或可能从最终用户处收集有关任何这些受限内容类别的信息，则您必须通知 AppLovin 帐户团队。

技术要求和其他标准

  • 集成/广告空间设置。您必须按照 AppLovin 技术集成文档中所述内容正确集成 AppLovin SDK 和任何其他软件，请参阅https://dash.applovin.com/documentation/mediation，以及 AppLovin 提供的相关材料。
  • 财产所有权。 您必须拥有显示广告的财产，或者与展示广告的财产所有者有直接的合同关系，得到展示广告的授权。
  • Better Ads 标准。 您的财产必须符合Better Ads 标准。 有关不允许出现的广告体验类型的更多信息，请访问Better Ads 联盟。
  • 欺诈或误导性元素。 您的财产中严禁包含欺诈或误导性的内容、体验或行为。 这包括无需用户操作即可重定向到不受欢迎的内容、跳转至广告或登录页的导航链接、通常不可单击的区域（单击时跳转至广告或登陆页）、虚假消息（单击时跳转至广告或登录页面）、社会工程、浏览器历史记录或设置操纵、虚假错误消息或系统标志、恶意软件或不受欢迎的软件或下载，请求的权限超过移动财产正常运行所需的权限，或试图诱骗用户进行交互、参与或分享其他个人信息的任何其他元素。
  • 可见性。 为了确保展示或点击的真实性，广告必须清晰可见的（即，不隐藏或不可见、页面外、堆叠或填充），并在内容中的位置合理。 AppLovin 可自行决定将不可见或无法正常看到的广告视为无效活动。 如需更多信息，请访问 AppLovin 的使用协议条款。
  • 以调解为目的的最终竞价/重定向库存的限制。  当您根据特定展示，以调解为目的使用服务时，服务将作为该展示的最终竞价。 因此，一旦您通过服务提出广告请求进行调解，您将无法通过任何其他竞价或系统重定向与该广告申请相关的展示，该竞价或系统将根据实际或预估定价信息分配广告申请。
  • VPN 应用 / VPN 连接。 您可能无法将服务用于与提供虚拟私人网络、代理服务器或类似产品或服务的应用。 
  • 受众/真实性。  广告的展示和点击必须为合法人类终端用户的活动结果。  您不得人为夸大展示、点击或请求，也不得通过弹出窗口、背投广告、强制跳转或类似方式来获取流量。  AppLovin 严禁无效展示、点击或请求、无效流量或任何其他形式的无效活动，以及任何诱因、设计或鼓励，包括您或任何第三方使用“机器人”或“蜘蛛”。  AppLovin 可以自行决定什么构成有效展示、点击和请求、有效流量和有效活动。 请注意，如果您实际或涉嫌违反这些政策或 AppLovin 的使用协议条款，则支付给您的款项可能会被扣留或调整。
  • 安全或保障风险。 您不得使用任何内容、应用或活动干扰 AppLovin 服务的运行、终端用户设备的正常操作，也不得对 AppLovin、AppLovin 服务或使用 AppLovin 服务的人造成安全或保障风险，包括任何可能损坏、干扰、暗中拦截或没收任何系统、程序、数据的传输，或个人信息。 AppLovin 有权自行决定暂停使用被 AppLovin 或著名第三方视为不安全或存在安全风险的财产，直至所有安全或保障问题得到 AppLovin 满意的解决，恕不另行通知。
  • 透明性。  任何通过 AppLovin SDK 或其他软件发生的请求必须包含库存的所有必要信息和特征，实际流量源必须与披露的流量源匹配。  任何请求中还必须包括所有适用的禁止跟踪、限制广告跟踪、COPPA（定义如下）标志、其他与年龄相关的标志，或与任何相应司法辖区内具有类似效力的法律或政策相关的标志，或其他同意标志。

第三方 SDK 或其他软件集成

当您通过服务将第三方 SDK、API、像素、连接，或类似软件集成到您的财产中进行调解时，您将与第三方的 SDK 提供商建立直接关系，并遵守面向该集成、连接或软件的所有协议条款。  AppLovin 无法控制或负责您与第三方提供商之间的任何数据处理，或您选择的任何第三方集成、连接或软件的任何其他方面。 您和第三方提供商必须确保遵守所有适用的法律法规，包括有关隐私和数据保护的法律法规，以及对任何最终用户或基于设备的隐私选择或标记的收集、传输和相应处理。

一般隐私要求 

您必须遵守所有涉及隐私和数据保护的相关法律和规范。 

  • 隐私政策：您必须拥有并遵守每个移动财产的隐私政策，并明确披露对任何数据的收集、使用和传输。隐私政策还必须披露出于广告目的收集、处理和共享个人数据（包括基于兴趣的广告），包括 AppLovin 在内的第三方，作为开放测量工作组的一部分收集和处理个人数据，以执行广告测量和其他服务的第三方测量合作伙伴。为了遵守关于 AppLovin 使用数据的披露义务，您可以选择在隐私政策中突出显示以下语言：“我们与 AppLovin 合作在我们的移动应用和其他设备及/或平台上提供广告服务。”如需了解有关 AppLovin 收集和使用您信息的更多详情，请访问：/”。
  • 通知和同意书：您必须向最终用户提供视觉通知，并在必要时获得最终用户关于 AppLovin 出于广告和相关目的（包括基于兴趣的广告）收集、使用、共享或其他处理数据范围的有效、具体和知情同意书。

    您必须正确集成 AppLovin SDK 和任何其他软件，并正确收集同意书，并通过同意标志值，以便向欧盟、欧洲自由贸易联盟国家、英国、加利福尼亚州和法律要求的其他地点的最终用户提供基于兴趣的广告。

    AppLovin 可能会允许您访问通过 AppLovin SDK 及任何其他软件提供的展示级别数据（“展示级别报告”）。如果您收到了展示级别报告，您必须获得最终用户的合法充分同意，然后才能将任何展示级别报告数据与个人数据合并、混合、关联或合并，或者同意或允许第三方进行合并、混合、相关、关联，或以超出该用户同意授权目的的任何方式，将展示层级报告数据与个人数据合并。
  • 设置与年龄相关的标志：根据任何适用法律或应用商店政策要求，您必须通过 AppLovin SDK 和任何其他软件为终端客户设定相应的年龄相关标志值。 正如下文的解释，AppLovin 不会有意收集儿童的个人信息或向儿童投放广告。
  • 尊重隐私选择：您必须尊重所有终端用户 – 或基于设备的隐私选择，包括限制广告跟踪或年龄限制。
  • 美国各州隐私选择：您须负责遵守已制定完善消费者隐私权法的美国各州法律，包括《加利福尼亚州消费者隐私法》、《科罗拉多州隐私法》、《康涅狄格州数据隐私法》、《弗吉尼亚州消费者数据保护法》、《犹他州消费者隐私法》，及其各自相关规定，以及可能在未来制定的类似消费者隐私法（统称为 “美国各州数据保护法”）。  如果您使用服务的方式会造成 AppLovin 从美国各州数据保护法所管辖的居民处收集个人信息，则除其他要求外，您必须提供美国各州数据保护法所要求的所有通知、披露和权利，包括发布链接，与美国各州居民沟通，告知他们可以选择不出售或共享个人信息，限制敏感个人信息的使用，或行使其他权利。  此外，您必须通过 AppLovin SDK 和任何其他软件，设置“不得出售”标志值（或类似标志，及其他相应或所需标志）。 

敏感个人信息禁令

  • 人口统计学/兴趣目标：如 AppLovin 文档中所述，您只能在为此类数据指定的字段中发送人口统计学或基于兴趣的目标数据，网址为 https://dash.applovin.com。在任何旨在用于场景定位（即基于应用场景寻找目标）的字段中，您不得包含任何个人数据，包括人口统计学或基于兴趣的目标数据。
  • 敏感个人数据：您不得在与 AppLovin 共享的数据中包含有关个人种族或民族血统、政治观点、宗教或哲学信仰、工会会员资格、健康、性生活或性取向、刑事定罪或涉嫌犯罪、遗传数据、生物特征数据、政府颁发的识别码、财务帐户信息、帐户登录凭证、用户通信内容、准确的地理位置信息或相应法律下可能被视为敏感个人信息的任何其他信息。  您不得将服务的任何特性或功能用于发送、收集、分享、跟踪、推断或识别任何敏感类别的数据。

禁止向儿童和专为儿童设计或专门针对儿童的应用程序发布广告和提供个人信息 

在您拥有最终用户的任何司法管辖区中，您必须遵守有关收集和使用儿童个人信息的所有适用法律和政策。  这包括《儿童在线隐私保护法》（“COPPA”），或任何在收集和使用儿童“个人信息“”（由 COPPA 或其他适用法律定义）时，适用司法管辖区的类似法律，以及任何适用应用商店政策。 

AppLovin 不会有意收集儿童的个人信息或向儿童投放广告。  您不得向 AppLovin 提供儿童的个人信息，将服务用于向儿童投放广告，或将服务直接用于专为儿童设计的任何财产或广告。  请注意，在欧盟和各其他地区，适用法律通常会把 18 岁以下的人群定义为儿童。在英国、加利福尼亚州和各其他地区，适用法律通常会把 16 岁以下的人群定义为儿童。  根据适用法律定义，您不得使用服务行儿童提供基于兴趣的广告。 

如果您的发行商网络中的任何财产是专为或直接面向儿童设计的，或有意传递儿童的个人信息，则您违反了这些政策和 AppLovin 的 使用协议条款 ，您的帐户可能会被立即终止。 

其他

您不得滥用、利用、损害服务，或以其他方式破坏服务。 

所有定价信息，包括收入份额或任何允许第三方确定收入份额的信息，均属于 AppLovin 机密信息。除非经 AppLovin 书面许可，否则您不得披露价格信息。

最高出价并不总能赢得拍卖，例如当买家、卖家或 AppLovin 规定了竞价条款的要求，或规定了关于谁可以购买存货的除外条款时。服务允许实时交易，且竞价和出价可能会同时与多个其他竞价和出价竞争。

AppLovin 不保证广告库存的频率和访问权限、广告的展示级别和/或此类展示的交付时间，或任何据此支付款项的金额。

强制执行

任何实际或涉嫌违反这些政策的行为（或管理您使用服务的任何协议，包括AppLovin使用协议条款）均可能导致 AppLovin 自行决定阻止或限制针对您的财产发布广告，暂停或终止您的帐户或访问服务，对您的帐户或访问服务施加限制，和/或暂停、扣留或终止可能尚欠您的任何款项 

如何联系我们

如果就这些政策有任何问题，请联系[email protected]。 

*除非另有说明，否则大写条款为 AppLovin使用协议条款中规定的含义。

AppLovin Legal Information
All Terms & Policies

AppLovin Corporation Global Applicant Privacy Notice Revision – January 8, 2026

Content

Certain jurisdictions require that we provide you this notice about the collection and use of your personal information. We encourage you to read it carefully.

Effective Date: January 8, 2026

1. Introduction

This notice (“Notice”) describes how AppLovin Corporation (“Company”, “AppLovin”, “we”, “us” and “our”) collects, uses, shares, and otherwise processes personal information about applicants who apply for a job with AppLovin or join our Talent Community to be considered for future jobs that become available.

This Notice does not create or form part of any employment contract.

2. Information we collect about applicants

2.1.  Categories of personal information

The categories of personal information we may collect and process before, during and after your employment include:

  • Contact information, such as your work and home address, telephone number, email address and social media handles; 
  • Information from job application materials or recruiters, such as your job application, resume or CV, cover letter, writing samples, references, work history, whether you are subject to prior employer obligations, and information that referrers provide about you;
  • Professional qualifications, such as licenses, permits, memberships, and certifications;
  • Information from the application process, such as any phone-screens, interviews, recordings and related transcripts (where interviews are recorded), evaluations and outcomes of recruiting exercises;
  • Immigration or visa status and other information that would allow us to verify your employment eligibility;
  • Biographical information, such as name, gender, date of birth, professional history, references, language proficiencies, education details, and information you make publicly available through job search or career networking sites;
  • Job preferences, such as desired position and compensation, location preferences and willingness to relocate;
  • Employment history;
  • Background check information, such as information necessary to complete background, credit, drug/alcohol and/or other checks when permitted by law, and information received during these checks; and
  • Other information you provide to us.

In some circumstances and consistent with applicable law, we may collect or allow you to provide voluntarily certain “Equal Opportunity information” or “sensitive personal information” due to legal requirements, for other legitimate recruitment purposes, or for reporting purposes, including:

  • Social Security Number, driver’s license number, or state identification card;
  • Racial or ethnic origin;
  • Veteran status;      
  • Preferred pronouns; 
  • Criminal history data; and
  • Information needed to understand and assess accommodation requests regarding potential disabilities or other health conditions.     

References in this Notice to “personal information” include “sensitive personal information”. Providing personal information to us is voluntary. However, if you do not provide sufficient information, we may be unable to consider your application or, if you are hired, your subsequent promotion, transfer or relocation.

In certain cases we may ask you for additional information for purposes of complying with applicable laws. We will do so only where permitted by applicable law.

2.2.  Sources of personal information

We collect personal information from you when you apply for a job and throughout the job application or recruitment process. We may also collect your personal information from other sources and combine it with the personal information you provide us. For example, we may collect your personal information from:

  • Job board websites you may use to apply for a job with us;
  • Prior employers that provide us with employment references;
  • Professional references that you authorize us to contact;
  • Pre-employment screening services, such as background check providers (where permitted by law);
  • Employment agencies and recruiters;
  • Your educational institutions;
  • Your public social media profile or other publicly-available sources;
  • Online activity information that we and our service providers collect using server logs, “cookies” and similar technologies on the Careers Site. Please see https://legal.applovin.com/privacy and AppLovin’s website cookie banner for more information; and
  • Other Company personnel.

3. How we use personal information about applicants

3.1.  Purposes for which we use personal information

We may use the categories of personal information above for the following purposes:

  • Recruitment management. Managing recruitment generally, such as:
    • operating the careers website we maintain at https://legal.applovin.com/jobs or any other site to which this Notice is posted (“Careers Site”);
    • recruiting, interviewing and evaluating job applicants;
    • conducting background checks and other pre-employment screening (where permitted by law);
    • analyzing and improving our application and recruitment processes;
    • accommodating disabilities or health conditions;
    • communicating with you regarding your candidacy, opportunities with the Company or about the Careers Site and any changes to applicable terms or policies; and
    • other business operations.
  • Compliance, safety and fraud prevention, such as:
    • complying with or monitoring compliance with legal and other requirements, such as reporting and equal opportunities monitoring requirements, where applicable;
    • complying with internal policies and procedures;
    • complying with lawful requests and legal process, such as to respond to subpoenas or requests from government authorities;
    • protecting our, your or others’ rights, safety and property;
    • investigating and deterring against fraudulent, harmful, unauthorized, unethical or illegal activity, or conduct in violation of our policies or procedures; and
    • sharing information with government authorities, law enforcement, courts or private parties where we have a good-faith belief it is necessary for the foregoing purposes.
  • Analytics. Creating anonymous, aggregated or de-identified data that we use and share to analyze our application and recruitment activities, business and for other lawful business purposes.
3.2.  Lawful basis for processing your personal information

If applicable law requires a lawful basis for processing, our lawful basis for collecting and using the personal information described in this Notice will depend on the type of personal information concerned and the specific context in which we collect or use it. Depending on the jurisdiction in which you live, there may be other applicable lawful bases for processing your personal information that are not listed here.

We normally collect or use personal information from you or others where the processing is in our legitimate interests and not overridden by your data protection interests or fundamental rights and freedoms (e.g., to communicate with you, to evaluate your application, to manage our recruitment processes efficiently and fairly), or where applicable, where we have obtained your consent to process for a specific purpose. In certain situations, we may have a legal obligation to collect or retain personal information (e.g., to comply with applicable employment and works council laws and regulations) or need the personal information to protect your vital interests or those of another person. 

When we process sensitive personal information about you, we will make sure that one or more of the lawful bases for processing sensitive personal information, as referenced above, applies. If you have questions about or need further information concerning the lawful bases on which we collect, use, store, or otherwise process your personal information, please contact us at [email protected].

3.3.  Sharing personal information

We may share your personal information with other parties as necessary for the purposes described above. For example, we may share your personal information with:

  • Affiliates. Our corporate parent, subsidiaries, and other affiliates under the control of our corporate parent, for purposes consistent with this Notice or to operate shared infrastructure, systems and technology.
  • Company service providers. Companies that provide us with services that help us manage the recruiting process and operate our business, such as job boards, recruiters, interviewing and testing, pre-employment screening, interview travel booking and expense reimbursement (where applicable), relocation (where applicable), and recruitment analytics.
  • Government authorities, law enforcement and others. Government authorities, law enforcement, courts, and others as described in the compliance, safety and fraud prevention section above.
  • Business transfers. Parties to transactions and potential transactions whereby we sell, transfer or otherwise share some or all of our business or assets, including your personal information, such as a corporate divestiture, merger, consolidation, acquisition, reorganization or sale of assets, or in the event of bankruptcy or dissolution.
  • Professional advisors. Lawyers, immigration advisors, and other outside professional advisors.

AppLovin does not “sell” to third parties, or “share” with third parties for targeted advertising purposes, the personal information that it collects or processes as part of the recruitment process, nor have we done so in the preceding 12 months (including as those terms are defined under the California Consumer Privacy Act).

3.4.  International transfers of personal information

AppLovin is headquartered in California, and in most cases, we need to securely transfer and store your personal information to the United States. 

AppLovin complies with the EU-U.S. Data Privacy Framework (EU-U.S. DPF) as set forth by the U.S. Department of Commerce. We are committed to subjecting all personal data received from the European Union (EU) to the Data Privacy Framework and to the Framework’s applicable Principles. If there is any conflict between the terms of this Policy and the EU-U.S. DPF Principles, the Principles shall govern. AppLovin has further committed to comply and cooperate with the advice of the panel established by the EU data protection authorities (DPAs) with regard to unresolved Data Privacy Framework complaints concerning human resources data received in reliance on the EU-U.S. DPF in the context of the employment relationship. 

To learn more about the Data Privacy Framework, and to view our certification, visit the U.S. Department of Commerce’s Data Privacy Framework site at https://www.dataprivacyframework.gov/. In compliance with the Data Privacy Framework Principles, AppLovin commits to resolve complaints about our collection or use of your personal data. European Union individuals with inquiries or complaints regarding our Data Privacy Framework policies should first contact us at [email protected]. 

Please note that you also have the right to lodge a complaint with a supervisory authority about AppLovin’s processing of your personal data. For complaints regarding DPF compliance not resolved by any of the other DPF mechanisms, you have the possibility, under certain conditions, to invoke binding arbitration. Further information can be found on the official DPF website. With respect to personal data received or transferred in compliance with the Data Privacy Framework, AppLovin is subject to the regulatory enforcement powers of the U.S. Federal Trade Commission. In certain situations, AppLovin may be required to disclose personal data in response to lawful requests by public authorities, including to meet national security or law enforcement requirements.

4. AI and automation in recruitment

To support an efficient and fair hiring process, we may use AI-driven tools that help identify or match applications to open roles and assist with interview note-taking and scorecards. Interviews are typically recorded to facilitate this documentation, and recordings may be transcribed as part of the process. All processing is overseen by our recruitment team, and hiring decisions are always made by human reviewers. If you prefer not to have your interview recorded, please let us know, and we will arrange an interview without recording.

5. Your obligations

Among other obligations, including without limitation the obligation to provide complete and accurate information in recruiting documents and processes, it is your responsibility to ensure that information you submit does not violate any third party’s rights. You should keep your personal information on file with the Company up to date and inform us of any significant changes to it.

6. Your Privacy Rights 

Under applicable law, you may have the following rights regarding personal information that we collect about you in relation to your candidacy with AppLovin:

  • You have the right to request that we disclose to you the personal information we collect, use, or disclose, and information about our data practices;
  • You have the right to access the personal information we collect, use, or disclose about you; 
  • You have a right to request that we correct inaccurate personal information maintained about you; 
  • In certain situations, you can ask that we erase your personal information, object to or restrict the use of your personal information, or export your personal information to another controller; and
  • You have a right to non-discrimination against you for exercising any of these rights.

To protect your information and the integrity of your personal information, we may need to verify your identity before processing your request. In some cases we may need to collect additional information to verify your identity, such as a government-issued ID.

Some laws allow you to designate an authorized agent to make these requests on your behalf. Please note, we will request your authorized agent to provide a signed permission from you as proof that they are authorized to submit the request on your behalf. We may also request that you verify your own identity with us directly or confirm directly with us that you provided the authorized agent permission to submit the request.

To exercise any of your rights under applicable law, please contact us at [email protected].

7. Retention 

We will store the personal information we collect about you for no longer than necessary and in accordance with our legal obligations and our legitimate interests.

If your application is successful and you become an employee, where permitted by local law, the personal information we collect during the application process may be transferred to your personnel file and stored in accordance with our Worldwide Employee Data Protection Policy, which will be made available to you at the start of your employment with us.

If your application is not successful, your personal data will be kept for the duration of the application process, plus a reasonable period of time after confirmation that your application was unsuccessful to allow us to record the reasons for our decision in relation to your application (including so that we can exercise, establish, or defend any legal claims). Where permitted by local law, we may also retain your personal data for up to 24 months to consider you for other relevant employment opportunities, unless you request that we delete your application. To request the deletion of your application, please email [email protected].     

8. Data Security

We maintain appropriate technical and organizational measures to protect the confidentiality of your personal data, including security measures to protect against unlawful or unauthorized processing of personal data, and against the accidental loss of, or damage to, your personal data.

9. Other information about this Notice

9.1.  Third parties

This Notice does not address, and we are not responsible for, the practices of any third parties, which have their own rules for how they collect and use your personal information.  Our links to third party websites or services are not endorsements. 

9.2.  Changes to this Notice

We reserve the right to change this Notice at any time.  The “Effective Date” heading at the top of this Notice indicates when it was last revised.  Any changes will become effective when we post the revised notice on our Jobs Page.

If you have questions about this Notice, please contact [email protected].

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