AppLovin Legal Information

Content

Effective: December 13, 2024

Introduction^*

When you use the Services, including the AppLovin software development kit (the “SDK”), applications programming interfaces, pixels, documentation, tools and assemblies, libraries, scripts, object code, sample source code, and similar developer material made available by AppLovin (collectively the “Software” as further defined in the EULA), as a Publisher (“you” or “your”), you must adhere to these AppLovin Policies for Publishers (the “Policies”). These Policies apply in addition to any other policies or agreements governing your use of the Services, including the AppLovin Terms of Use Agreement.

AppLovin seeks to create a safe, fair, and transparent ecosystem for publishers to monetize their content and for advertisers to reach prospective customers with useful, relevant products and services. Maintaining trust in the ads ecosystem and preserving the reputation and credibility of AppLovin, the Services, and those that use the Services, require setting minimum standards for publishers seeking to use the Services.

AppLovin may update these Policies at any time by posting the updated version on the AppLovin website. If an update includes material changes, AppLovin will provide notice via email. By continuing to use the Services, you agree to the updated Policies.

General Compliance Obligations

Your business practices and data handling must comply with and not cause AppLovin to violate any applicable laws, including data protection, consumer protection, commerce, advertising, and product laws, age-related restrictions, regulatory requirements or self-regulatory guidance, intellectual property and license restrictions, any consents or disclosures required to integrate third-party technology with the Services, or any third-party contractual terms, licenses, policies, or guidelines.

Content Restrictions

The Content Restrictions applicable to your use of the Services fall into three categories:

Minimum content requirements to use the Services.
Content that contains prohibited content will be rejected or removed and not eligible for monetization.
Content that contains restricted content may be allowed to monetize depending on the local jurisdiction in which the content appears.

AppLovin reserves the right to review and prohibit or restrict all content on a case-by-case basis.

a. Minimum Content Requirements

In order to use the Services, your Property must contain substantive, original content, and demonstrate signs of user engagement.

AppLovin does not work with any Property that:

Features mainly links or content from others without additional commentary, curation, or otherwise adding value to the content;
Contains more ads than Publisher content, or otherwise appears designed primarily to display ads;
Has little to no evidence of user engagement; and/or
Remains under construction.

b. Prohibited Content

Publishers may not use the Services to monetize any of the following prohibited content categories:

Illegal or illicit products, activities, or services.
Sexually explicit or other adult content, including pornographic or highly suggestive content or images, explicit, obscured or implied sexual acts, or explicit or implied sexual language, whether simulated or real. More details here.
Graphic or explicit violence, including assault/rape, injury to human beings or animals, or any acts or torture or terrorism. More details here.
Harassment, intimidation, bullying, excessive profanity, threats, or content that can be characterized as hate speech that advocates violence or discrimination against any group, organization, or individual. This includes groups, organizations, or individuals identified by their race or ethnic origin, religion, disability/medical condition, age, national origin, veteran status, sexual orientation, gender, gender identity, political association, or any other characteristic associated with systemic discrimination or marginalization. More details here.
Illegal drugs, drug paraphernalia, or substance abuse. More details here.
Weapons and weapon accessories, including guns, gun accessories or ammunition, and explosives. More details here.
Content that violates or infringes upon any third-party intellectual property rights, including the sale or promotion of counterfeit products, file sharing, torrenting, or other infringing content, or content that violates or infringes any other third-party rights, including confidentiality obligations.
Defamatory or libelous content.
Content that makes misleading, deceptive, or unrealistic claims, unreliable or harmful claims, or enables dishonest behavior. This includes things like make-money-fast schemes, chain letters, or pyramid schemes, or products or services that help users mislead others or gain unauthorized access to systems, devices, or property. More details here.
Content that entices engagement under false or unclear pretenses, attempts to obtain personal information unlawfully or fraudulently, or trick users into sharing personal information.
False or misleading news.
Internet abuse, including the use or distribution of viruses or spyware/malware, corrupted files, or other materials that could damage, render inoperable, or gain unauthorized access to any computer, device, network, or any of the associated data or personal information.
Promotion of black-hat hacking, cracking, or warez.
Significant unmoderated user-generated content. This includes apps that do not have a method to moderate user-generated content, a method to report or remove any misconduct, and/or the ability to remove or block users.
Content or material that offers traffic generation or promotes fraudulent traffic.
Other forms of shocking, disturbing, or offensive content, including but not limited to graphic depictions of bodily functions or fluids, or grotesque images, footage, or audio, or other potentially offensive, obscene, or sensitive events. More details here.

c. Restricted Content

Publishers may be permitted, in AppLovin’s sole discretion, to use the Services to monetize any of the following restricted content categories, provided that they strictly adhere to any country- or region-specific laws, rules, or regulations (including any age-related restrictions, licensing/certification requirements, labeling and disclaimer requirements, advertising guidelines, and any similar requirements), these Policies, and any other applicable AppLovin policies or agreements:

Alcohol.
Gambling apps or websites, including online or offline lotteries, casinos, and sports betting, or real-money apps or websites.
Political.
Tobacco.
Financial Services, investing, retirement planning, or similar.
Health, wellness, and pharmaceutical products and services, including prescription drugs.
Cause-based advertising.

If your Property or Properties contain or may contain any of these restricted content categories or collect or may collect from end users information about any of these restricted content categories, you must notify the AppLovin account team.

Technical Requirements and Other Standards

Integration/Ad Space Setup. You must correctly integrate the AppLovin SDK and any other Software as described in the AppLovin technical integration documentation available at https://dash.applovin.com/documentation/mediation and in other documentation provided by AppLovin.
Property Ownership. You must either own the Property on which you display ads or have a direct, contractual relationship with the Property’s owner and be authorized to display ads.
Better Ads Standards. Your Property must conform to the Better Ads Standards. For more information about the types of disallowed ad experiences, please visit the Coalition for Better Ads.
Deceptive or Misleading Elements. Your Property must not contain content, experiences, or behavior designed to be deceptive or misleading. This includes elements like redirects to unwanted content without user action, navigation links that lead to an ad or landing page, typically non-clickable areas that lead to an ad or landing page when clicked, fake messages that lead to an ad or landing page when clicked, social engineering, browser history or settings manipulation, fake error messages or system flags, malware or unwanted software or downloads, requesting more permissions than are necessary for the proper functioning of the Property, or any other elements that attempt to trick a user into interactions, engagement, or sharing their personal information.
Viewability. To ensure the authenticity of impressions or clicks, ads must be visible (i.e., not hidden or invisible, out of page, stacked, or stuffed) and placed reasonably and oriented correctly within the content. Ads that are not visible or reasonably viewable may be considered, in AppLovin’s sole discretion, invalid activity. For more information, please visit the AppLovin Terms of Use Agreement.
Final Auction for Mediation Purposes / Restrictions on Redirecting Inventory. When you use the Services for mediation purposes in connection with a given impression, the Services serve as the final auction for that impression. As such, once you have made an ad request for mediation through the Services, you may not redirect the impression associated with that ad request through any other auction or system that allocates ad requests based on actual or estimated pricing information.
VPN Apps / VPN Connections. You may not use the Services in connection with apps that provide virtual private networks, proxy servers, or similar products or services.
Audience/Authenticity. Impressions and clicks on ads must be the result of legitimate human end user activity. You may not artificially inflate impressions, clicks, or requests, or source traffic from pop-ups, pop-unders, forced redirects, or similar means. AppLovin strictly prohibits invalid impressions, clicks, or requests, invalid traffic, or any other form of invalid activity, and any inducement, design, or encouragement of the same, including through the use of “robots” or “spiders” by you or any third party. AppLovin shall determine, in AppLovin’s sole discretion, what constitutes valid impressions, clicks, and requests, valid traffic, and valid activity. Please note that payments to you may be withheld or adjusted if you engage in any actual or suspected violation of these Policies or the AppLovin Terms of Use Agreement.
Safety or Security Risks. You may not use any content, app, or activity that interferes with the operation of the Services, the normal operation of an end user’s device, or otherwise creates a safety or security risk to AppLovin, the Services, or those that use the Services, including any transmissions which may damage, interfere with, surreptitiously intercept, or expropriate any system, program, data, or personal information. Property or Properties deemed unsafe or a security risk by AppLovin or reputable third parties may be suspended without further notice in AppLovin’s sole discretion until any safety or security issues have been addressed to AppLovin’s satisfaction.
Transparency. Any ad request sent via the AppLovin SDK or other Software must contain all the requisite information and characteristics of the inventory and the actual traffic source must match the disclosed traffic source. Any request must also include any applicable flags, including Do Not Track, Limit Ad Tracking, and flags related to laws or policies of similar effect in any applicable jurisdiction, as well as other consent flags.

Third-Party SDKs or Other Software Integrations

When you integrate third-party SDKs, APIs, pixels, connections, or similar software into your Property for mediation through the Services, you create a direct relationship with the third-party provider, subject to the terms of any agreement applicable to those integrations, connections, or software. AppLovin has no ability to control and no responsibility for any data processing between you and the third-party provider or any other aspect of the third-party integrations, connections, or software that you choose to integrate. You and the third-party provider must ensure compliance with all applicable laws and regulations, including those concerning privacy and data protection, as well as the collection, passing, and appropriate treatment of any end user- or device-based privacy choices or flags.

General Privacy Requirements

You must comply with all applicable laws and regulations concerning privacy and data protection.

Privacy Policy: You must have and abide by a privacy policy for each Property that complies with all applicable laws and clearly discloses any data collection, usage, and sharing. The privacy policy must also disclose that third parties, including AppLovin, may be collecting, processing, and sharing Personal Data for advertising purposes (including serving interest-based advertising and improving their advertising services), and that third-party measurement partners may be collecting and processing Personal Data as part of the Open Measurement Working Group to perform ad measurement and other services. To comply with this disclosure obligation with respect to AppLovin’s use of data, you have the option to display prominently the following language in your privacy policy: “We work with AppLovin to deliver ads in our mobile application and other devices and/or platforms. For more information about AppLovin’s collection and use of your information visit: https://www.applovin.com/privacy/”.
Notice and Consent: You must provide visible notice to end users and where necessary obtain a valid, specific, and informed consent from end users regarding the scope of collection, use, sharing, or other processing of data by AppLovin for advertising and related purposes (including serving interest-based advertising and improving the Services, including our AI-powered technologies).

You must correctly integrate the AppLovin SDK and any other Software and correctly collect and pass consent flag values in order to serve interest-based advertising to end users in the European Union, EFTA States, the United Kingdom, the State of California, and other locations as legally required.

AppLovin may provide you access to impression-level data delivered through the AppLovin SDK and any other Software (“Impression Level Reporting”). If you receive Impression Level Reporting, you must obtain legally sufficient consent from your end users before combining, commingling, correlating, associating, or merging any Impression Level Reporting data with personal data or enabling or allowing a third party to, combine, commingle, correlate, associate, or merge Impression Level Reporting data with personal data in any manner that exceeds the purposes authorized by such user consent.
Setting Age-Related Flags: For SDK versions earlier than 13.0, you must set appropriate age-related flag values for end users via the AppLovin SDK and any other Software, as required under any applicable laws or app store policies. As explained below, AppLovin does not knowingly collect personal information from children or serve ads to children.
Honoring Privacy Choices: You must respect all end user- or device-based privacy choices made known to you, including those limiting ad tracking or age gating.
U.S. Multistate Privacy Choices: You are responsible for compliance with the laws of the U.S. states that have enacted comprehensive consumer privacy laws, including the California Consumer Privacy Act, the Colorado Privacy Act, the Connecticut Data Privacy Act, the Virginia Consumer Data Protection Act, the Utah Consumer Privacy Act, and each of their associated regulations, as well as similar consumer privacy laws that may be enacted in the future (collectively, the “U.S. Multistate Data Protection Laws”). If you use the Services in a way that causes AppLovin to collect personal information from residents covered by the U.S. Multistate Data Protection Laws, you must provide all notices, disclosures, and rights required by the U.S. Multistate Data Protection Laws, including by posting appropriate links to allow applicable U.S. state residents to opt out of the sale or sharing of their personal information, limit the use of their sensitive personal information, or exercise other rights. In addition, you must correctly set “Do Not Sell” flag values (or similar flags and other appropriate or required flags) via the AppLovin SDK and any other Software.

Prohibition on Sensitive Personal Data or Protected Health Information

Sensitive Personal Data: You may not include in the data that you share with AppLovin any personal data about an individual’s racial or ethnic origin, political opinions, religious or philosophical affiliation or beliefs, trade-union membership, health, sex life or sexual orientation, criminal convictions or alleged commission of an offense, genetic data, biometric data, government-issued identifiers, financial account information, account log-in credentials, the contents of user communications, precise geolocation information, or any other information that could be considered sensitive personal information under applicable laws. You may not use any feature or functionality of the Services to send, collect, share, track, infer, or identify any sensitive categories of data.
Protected Health Information: AppLovin does not knowingly collect protected health information as defined under applicable laws. You may not provide AppLovin with protected health information or use any aspect of the Services in connection with protected health information.

Prohibition on Children Data or Using the Services for Children or Apps Exclusively Targeted to Children

Publishers may not provide AppLovin with children data or cause that information to be provided via a third party.

As of SDK version 13.0 and later, you may not initialize or use any AppLovin SDK in any way or otherwise use any aspect of the Services in connection with an end user who qualifies as a “child” under applicable laws. Please note that jurisdictions define the term “child” differently and these definitions may change over time. You shall be solely responsible for (1) determining whether an end user of your Property qualifies as a “child” under the definitions and requirements of applicable laws and (2) taking the steps necessary to ensure that you do not initialize or use any AppLovin SDK in any way or otherwise use any aspect of the Services in connection with a “child” under applicable laws.

In addition, you may not use the Services for any Property that is exclusively designed for or exclusively directed to children, or for any property that could implicate the Children’s Online Privacy Protection Act (“COPPA”), laws of similar effect in any applicable jurisdiction in the collection and use of “Personal Information” (as defined by COPPA or other applicable laws) from children, and any applicable app store policies. AppLovin does not knowingly collect personal information from children or serve ads to children.

As of SDK versions 13.0 and later, if any Property within your publisher network initializes or uses any AppLovin SDK in any way or otherwise uses any aspect of the Services in connection with a child, you are in violation of these Policies and the AppLovin Terms of Use Agreement and your account(s) may be subject to immediate termination.

In addition, if any Property within your publisher network is exclusively designed for or exclusively directed to children, or knowingly passes personal information from children, you are in violation of these Policies and the AppLovin Terms of Use Agreement and your account(s) may be subject to immediate termination.

Miscellaneous

You may not use the Services in a manner that abuses, exploits, undermines, or otherwise disrupts the Services.

All pricing information, including revenue share or any information that would allow a third party to ascertain revenue share, constitutes AppLovin Confidential Information. You may not disclose pricing information, except as expressly permitted by AppLovin in writing.

The Services allow for transactions in real time, and bids and offers compete simultaneously against multiple other bids and offers.

AppLovin makes no guarantee regarding the level of impressions of ads, the timing of delivery of such impressions or the amount of any resulting payment to be made.

Enforcement

Any actual or suspected violation of these Policies (or any agreement governing your use of the Services, including the AppLovin Terms of Use Agreement) may result, in AppLovin’s sole discretion, in AppLovin blocking or limiting ads from appearing against your Property, the suspension or termination of your account or access to the Services, the imposition of limits on your account or access to the Services, and/or the suspension, withholding, or termination of any payments potentially owed to you.

How to Contact Us

Please contact [email protected] with any questions regarding these Policies.

^*Capitalized terms have the meanings ascribed to them in the AppLovin Terms of Use Agreement, unless otherwise indicated.

AppLovin Legal Information

Content

Effective Date: October 30, 2024

AppLovin Corporation (“we,” “us,” “our,” or “AppLovin”) operates a suite of tools for app developers and other businesses to automate and optimize the marketing and monetization of their platforms, products, or services by enabling the placement of different types of advertisements on digital properties including mobile apps, websites, and connected TV devices (collectively, the “Advertising Services” or “Services”). As explained below, consumers interact with us in a few ways, primarily through advertisements served by AppLovin on behalf of advertisers.

The AppLovin Privacy Policy (this “Privacy Policy”) explains how we collect, use, and share information through our Services and advertising platform, and our corporate website at applovinstage.wpenginepowered.com (the “Website”), as well as your choices related to that information.

Our Advertising Services

This section describes the information we collect, use, and share through our Advertising Services.

General Information Collection and Use

If you are a consumer who downloads and uses an application which contains the AppLovin SDK or otherwise interacts with the Services through advertisements served within a digital property, we may collect certain information, including the following:

Device, App, and Browser Data

Device make, model, and operating system;
Device properties related to screen size, orientation, audio, battery, device memory usage, settings, and boot time;
Device settings related to accessibility features, font size, and theme;
Carrier;
Name and properties of mobile application through which a consumer interacts with the Services;
Country, time zone, and locale settings (country and preferred language);
Network connection type and speed;
IP Address;
Internet browser user-agent used to access the Services;
HTTP header information;
Advertising IDs (IDFA/GAID/Amazon FOSAID);
Vendor IDs (IDFV);
App Set IDs; and
Advertising and tracking preferences and restrictions.

Application publishers may choose to share with us additional information including your age or year of birth, gender, email, phone number, and interest segments for purposes of their own direct ad serving. We do not retain this data or pass it downstream to advertising partners. Please see the applicable publisher’s privacy policy for more information about their use of first party data.

Advertisers (through the advertiser itself or through a third party service provider on behalf of such advertiser) may also share transactional or “event” data related to a consumer’s interaction with an application, such as information about the actions taken in an application like purchases or application installations.

Information Collection and Use Specific to e-Commerce Ads Only

If you are a consumer who interacts with the Services through an e-commerce platform or a merchant website, we may collect certain additional information (that you provided to the e-commerce platform or merchant, through a third party’s API, our SDK, pixel, or other similar technologies), including the following:

User IDs;
Shopping browsing behavior (e.g., views) and search history;
Records of products purchased or considered (e.g., added to cart, check out);
Purchasing histories; and
Information regarding user interactions with advertising partners and their merchant partners’ sites and advertisements.

How We Collect Your Information

This information may be collected automatically across mobile apps and devices or received from third-parties across different technologies over time. We may also combine information we collect with other information we derive through analytical techniques, and we will use that combined information to offer the Services.

How We Use Your Information

We generally use the information we collect to:

Deliver the Services, maintain, and improve them, including our AI-powered advertising technology, and research and develop new ones;
Promote safety, security, and integrity of Services;
Provide measurement, analytics, and reporting; and
Comply with legal and regulatory obligations.

We use AI-powered advertising technology (sometimes referred to as “automated decision-making”) to help us improve our advertising products and Services and serve ads that are relevant and interesting to you. We use it in ways that do not produce legal or similarly significant effects on you (for example, by reordering how advertisements might appear when you visit a digital property such as a mobile app or a website).

Information Sharing

We may share information we collect or derive with third parties in the following contexts:

Service Providers. We transfer information to service providers, and other partners who support our business, such as providing technical infrastructure services, analyzing how our Services are used, measuring the effectiveness of ads and services, providing customer service, or facilitating payments. These partners must adhere to strict confidentiality obligations in a way that is consistent with this Privacy Policy and the agreements we enter into with them.
Affiliates. We may share information within the AppLovin family of companies for purposes consistent with this Privacy Policy.
Advertising Partners. We share information with our third-party advertising partners, including advertisers, ad networks, exchanges, demand side platforms, merchants, other advertising partners (who aggregate their own demand sources), and ad optimization and measurement/attribution partners (e.g., mobile measurement partners or “MMPs”) to provide our clients with Advertising Services. This information may be used by such third-party partners to measure how effective ads are, show advertisements to end users for products and services that are more likely to appeal to them (a practice known as interest-based advertising or behavioral advertising), and to undertake web analytics to analyze traffic and other ad activity to improve the advertising experience.

Unless otherwise noted in our partner list, each AppLovin advertising partner is an independent controller of your data. You can view a list of AppLovin advertising partners with whom we share your data here, current as of the date listed at the top of that page.

If you do not want to receive interest-based advertisements, please see the “Manage Your Privacy Choices” section below. If you are located in the European Union, UK, or Switzerland, you may also see the “Additional Provisions for EU/UK/Swiss Individuals” section below for more options. If you are an individual resident of the U.S. states that have enacted comprehensive consumer privacy laws, you may also review the “U.S. Multistate Privacy Notice” section below for more options.

Please note that the practices of our third-party advertising partners delivering advertisements through our Services are subject to those partners’ own privacy policies.
Regulatory or Legal Requirements. We may disclose information to governmental regulatory authorities as required by law, including for tax or accounting purposes, in response to their requests for such information or to assist in investigations. We may also disclose personal information to third parties in connection with claims, disputes, or litigation, when otherwise required by law or court order.
Safety and Terms Enforcement. We may disclose information if we determine, in our sole discretion, that its disclosure is necessary to protect the health, safety, or rights of you or any other person, protect against fraud, or enforce our legal rights, including contractual commitments made to us by third parties.
Business Transfers. We may disclose personal information as part of an organizational business transaction, such as a merger, acquisition, joint venture, financing, or sale of organizational assets and may transfer personal information to a third party as one of the business assets in such a transaction. We may also disclose personal information in the event of insolvency, bankruptcy, or receivership.

Manage Your Privacy Choices:

To limit collection of information from mobile devices, please visit your device’s settings to set the “Limit Ad Track” or other similar features on your device. Additionally, you may opt-out of interest-based advertising within ads served by AppLovin. For detailed instructions, see How AppLovin Shows You Ads. You can also make choices about data collection for certain companies by visiting an industry consumer choice platform such as the NAI (https://optout.networkadvertising.org/) or DAA (https://optout.aboutads.info/). You may still receive ads after limiting processing of information for interest-based advertising, but those ads may be less relevant to your interests.

To see or manage the data collected by AppLovin from your device, you may download the AppLovin Privacy Management Application from the Apple or Google Play Stores:

By navigating through the tabs in the AppLovin Privacy Management Application, you can erase the personal information that AppLovin may have collected about you or request a copy of that personal information.

Children’s Privacy

We do not knowingly collect personal information from, or serve advertisements to, children as defined and required by applicable laws. If you believe we have served an advertisement to a child or might have any personal information from or about a child, or if you believe a mobile application in which an AppLovin-served advertisement appeared may be designed for, directed to, or pass personal information knowingly from, children in violation of our policies, please contact us via email at [email protected].

Data Security and Retention

We implement reasonable measures to help secure the information we collect through the Services. We retain the data we collect through the Services for up to 2 years. Information is automatically purged from our system if the Services do not receive any updated information for a device in the last 2 years. Note that we will retain information in our systems for as long as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.

[END OF ADVERTISING SERVICES-SPECIFIC PROVISIONS]

Our Website

This section describes the information we collect, use, and share through our Website.

Cookies and Other Similar Technology

The Website uses cookies, web beacons, or other similar technology to collect information for various purposes, including interest-based advertising. This information may include your IP address, device identifier, browser type, device type, the date and time of your visit, and the areas of the Website you visit. To learn more about and manage the cookies on this Website, please click “Cookie Settings” in our Website footer. You may also be able to limit the use of cookies through your browser settings. Note that certain parts of the Website may not function properly without cookies. Additionally, you may still receive ads after limiting processing of information for interest-based advertising, but those ads may be less relevant to your interests. If you erase your cookies, reset your device identifier, or use different browsers or devices, you may need to make your choices again.

We partner with Google Analytics to learn more about how you use our Website. For more information about how Google Analytics works you can visit here. To opt-out of Google Analytics, you can visit here and follow the instructions.

Additional Information Collection for Business Account Owners

When you register with AppLovin to use our Services, you may provide us with personal information such as your name, email address, phone number, mailing address, user name, and password. You may also provide us with payment information when you submit or receive a payment, or other information when you complete the online forms available on the Website. We may also acquire information from other trusted sources to update or supplement the information that you voluntarily provide to us or that we collect automatically.

How We Use Your Information

We may use the information we collect or you provide to us through the Website for various purposes, including:

To communicate with you, for example through newsletters or with other information about our products and services;
To operate and improve the Website and our Services;
To customize the Website;
For analytics and research;
For marketing purposes; and
For purposes disclosed at the time of collection.

We may share information we collect through the Website in the following contexts:

With your consent;
For advertising and marketing purposes;
In response to a subpoena, court order, or other legal process;
To protect our rights and the rights of others;
With our affiliates;
With service providers that help us operate the Website and Services;
As part of a sale, merger, or acquisition, including at bankruptcy; and
For purposes disclosed at the time of collection.

Links to Other Websites

The Website may provide links to other websites or other digital properties that we do not control. We encourage you to review the privacy policy of those digital properties that you may visit.

Updating Information

You can update the personal information you provide to us by correcting, updating, or deleting the information associated with you via your AppLovin account. To add, modify, remove, or request access to the personal information about you that we hold, please see the “Contact Us” section below.

Your Marketing Choices

If you no longer wish to receive marketing-related emails from us on a going-forward basis, you may opt out of receiving these emails by clicking “Unsubscribe” at the bottom of any marketing email you receive from us or by emailing us at [email protected].

Children

Our Website is not intended for use by children as defined and required by applicable law. We do not knowingly collect personal information from children through the Website. If you believe we might have any personal information from or about a child, please contact us via email at [email protected].

Data Security and Retention

We have implemented reasonable physical, technical, and administrative security measures for the Website to help protect information we collect and store.

For detailed information regarding retention associated with cookies on the applovin.com domain, please click “Cookie Settings” in our Website footer to learn more.

We retain other information such as customer contact and payment information in our systems for as long as necessary as permitted by law to comply with our legal obligations, resolve disputes, and enforce our agreements.

[END OF WEBSITE-SPECIFIC PROVISIONS]

Additional Provisions for EU/UK/Swiss Individuals

If you are located in the European Union, United Kingdom, or Switzerland, the following additional provisions apply to you.

Data Privacy Framework

AppLovin complies with the EU-U.S Data Privacy Framework (EU-U.S. DPF), the UK Extension to the EU-U.S. DPF, and the Swiss-U.S. Data Privacy Framework (Swiss-U.S. DPF) as set forth by the U.S. Department of Commerce.

AppLovin has certified to the U.S. Department of Commerce that it adheres to the EU-U.S. Data Privacy Framework Principles (EU-U.S. DPF Principles) with regard to the processing of personal data received from the European Union and the United Kingdom in reliance on the EU-U.S. DPF and the UK Extension to the EU-U.S. DPF. AppLovin has certified to the U.S. Department of Commerce that it adheres to the Swiss-U.S. Data Privacy Framework Principles (Swiss-U.S. DPF Principles) with regard to the processing of personal data received from Switzerland in reliance on the Swiss-U.S. DPF. If there is any conflict between the terms in this Privacy Policy and the EU-U.S. DPF Principles and/or the Swiss-U.S. DPF Principles, the Principles shall govern. To learn more about the Data Privacy Framework (DPF) program, and to view our certification, please visit https://www.dataprivacyframework.gov/.

If you are an EU, UK, or Swiss individual, where we transfer your personal data to third party servicer providers (see above) who perform services for us or on our behalf, we are responsible for the processing of that data by them and shall remain liable if they process your personal data in a manner inconsistent with the DPF Principles, unless we are not responsible for the event giving rise to the damage.

With respect to personal data received or transferred pursuant to the Data Privacy Framework, AppLovin is subject to the regulatory enforcement powers of the U.S. Federal Trade Commission. In certain situations, AppLovin may be required to disclose personal data in response to lawful requests by public authorities, including to meet national security or law enforcement requirements.

In compliance with the EU-U.S. DPF, the UK Extension to the EU-U.S. DPF, and the Swiss-U.S. DPF, AppLovin commits to resolve DPF Principles-related complaints about our collection and use of your personal information. EU, UK, and Swiss individuals with inquiries or complaints regarding our handling of personal data received in reliance on the EU-U.S. DPF, the UK Extension to the EU-U.S. DPF, and the Swiss-U.S. DPF should first contact AppLovin at [email protected]. AppLovin refers unresolved complaints to TRUSTe, an alternative dispute resolution provider based in the United States. If you do not receive timely acknowledgment of your DPF Principles-related complaint from us, or if we have not addressed your DPF Principles-related complaint to your satisfaction, please visit https://feedback-form.truste.com/watchdog/request for more information or to file a complaint. These dispute resolution services are provided at no cost to you.

For complaints regarding DPF compliance not resolved by any of the other DPF mechanisms, you have the possibility, under certain conditions, to invoke binding arbitration. Further information can be found on the official DPF website.

Lawful Basis for Processing

On certain occasions, we process your personal data when it is necessary for the performance of a contract to which you are a party, such as to provide services to you. We may also process your personal data to respond to your inquiries concerning our products and services.

On other occasions, we process your personal data where required by law. We may also process your personal data if necessary to protect your interests or the interests of a third party.

Additionally, we process your personal data when necessary to do so for fraud prevention, improving our network and services, and marketing our services to advertisers and publishers, where these interests are not overridden by your data protection rights.

If the processing of your personal data is necessary, we will generally ensure that consent has been obtained from you if there is no other lawful basis for such processing. You have the right to withdraw your consent to processing of personal data at any time.

If personal data covered by this Privacy Policy is to be used for a new purpose that is materially different from that for which the personal data was originally collected or subsequently authorized, or is to be disclosed to a non-agent third party in a manner not specified in this Privacy Policy, we will provide you with an opportunity to choose whether to have your personal data so used or disclosed. Requests to opt out of such uses or disclosures of personal data should be sent to us as specified in the “Contact” section below. Certain personal data, such as information about medical or health conditions, racial or ethnic origin, political opinions, religious or philosophical beliefs, is considered “Sensitive Information”. AppLovin does not collect or seek to elicit “Sensitive Information”.

For questions about data processing, please contact our Data Protection Officer. Visit the “Contact” section below for contact information.

Your Rights

If you are an individual in the EU, UK, or Switzerland, you are able:

To request access to the personal data we hold about you;
To request that we rectify or erase your personal data;
To request that we restrict or block the processing of your personal data;
Under certain circumstances, to receive personal data about you that we store and transmit to another without hindrance from us, including requesting that we provide your personal data directly to another, i.e., a right to data portability; and
Where we previously obtained your consent, to withdraw consent to processing your personal data.

To exercise these rights, please contact us at the email address set forth in the “Contact Us” section below. Our Data Protection Officer can also be reached at this email address. Please be aware that we may be unable to afford these rights to you under certain circumstances, such as if we are legally prevented from doing so.

In certain circumstances, you may appoint an authorized agent to exercise any rights that you may have on your behalf. If you choose to exercise any rights through an authorized agent, you will need to verify your identity directly with us before we can process any requests. In addition, we will need written documentation demonstrating the authorized agent’s authority to act on your behalf.

Additionally, you have the right to lodge a complaint against us. To do so, contact the supervisory authority in your country of residence.

EU and UK Privacy Representatives

We have appointed Prighter Group as our privacy representatives in the EU and UK. You can contact us through our privacy representatives at the following addresses:

For residents of the EU:
PrighterGDPR-Rep by Maetzler Rechtsanwalts GmbH & Co KG
c/o AppLovin Corporation
Kriegerstraße 44
30161 Hannover
Germany

For residents of the UK:
PrighterUK-Rep by Prighter Ltd.
c/o AppLovin Corporation
20 Mortlake Mortlake High Street
London, SW14 8JN
United Kingdom

Additional information regarding our privacy representatives can be found at the following link: https://prighter.com/q/19826057144.

[END OF EU/UK/SWISS SPECIFIC PROVISIONS]

U.S. Multistate Privacy Notice

Additional provisions for individual residents of the U.S. states that have enacted comprehensive consumer privacy laws are included in our U.S. Multistate Privacy Notice, which explains how those residents may exercise their privacy rights.

Policy Changes

We may, in our sole discretion, make changes to this Privacy Policy from time to time in order to accommodate new technologies, industry practices, regulatory requirements, or for other purposes. If we make any changes, we will update the “Effective Date” posted at the top of this Privacy Policy. If we make any material changes, we may notify you by email (sent to the email address specified in your account) or by means of a notice on the Website prior to the change becoming effective. We encourage you to review this Privacy Policy periodically to ensure that you understand how we collect, use, and share information.

Any changes to this Privacy Policy will become effective when the revised Privacy Policy is posted on the Website. By continuing to use the Website or Advertising Services following such changes, you are agreeing to accept the terms of the revised Privacy Policy.

Contact Us

If you have any questions or comments about this Privacy Policy, please write to us at:

Data Protection Officer
AppLovin Corporation
1100 Page Mill Road
Palo Alto, CA 94304

You can also contact us or our Data Protection Officer via email at [email protected].

Please be sure to include your relevant account information in any correspondence to us. This will help ensure that we can respond to your inquiry in a timely manner.

If you have a customer care issue, please visit AppLovin Support.

AppLovin Legal Information

Content

Effective Date: October 22, 2024

This AppLovin Platform Data Processing Agreement (“DPA”) is incorporated into and is subject to the AppLovin Terms of Use Agreement available at https://legal.applovin.com/terms/ or other applicable offline agreement (the “Agreement”) between AppLovin Corporation (“AppLovin”) (even if the Agreement is with a different AppLovin Affiliate) and User. To the extent you are using the Services, you shall be deemed to have accepted this DPA upon acceptance or execution of the applicable Agreement.

SCOPE
1. The Parties agree to enter into this DPA for the purposes of ensuring compliance with applicable Data Protection Laws. User enters into this DPA on behalf of itself and on behalf of its authorized Affiliates. AppLovin may receive Personal Data through User’s use of the Services and, in consideration of the mutual obligations set out herein, the Parties agree to comply with the following provisions with respect to any Personal Data Processed through the Services. Except as modified below, the terms of the Agreement shall remain in full force and effect.
DEFINITIONSIn addition to the terms defined in the Agreement and above, the following terms shall have the following meanings for the purposes of this DPA:
1. “Adequate Jurisdiction” means a country which ensures an adequate level of protection for the rights and freedoms of data subjects in relation to the processing of personal data, as determined by the European Commission in the case that GDPR applies, and as determined by the UK Information Commissioner’s Office in the case that the UK GDPR applies.
2. “Affiliates” means an entity that directly or indirectly controls, is controlled by, or is under common control with, a Party.
3. “Approved Addendum” means the template addendum (version B.1.0) issued by the United Kingdom International Commissioner’s Office (ICO) and laid before the United Kingdom Parliament in accordance with s119A of the Data Protection Act 2018 on 2 February 2022, as it is revised under Section 18 of such addendum.
4. “CCPA” means the California Consumer Privacy Act of 2018, Cal Civ. Code §1798.100 et seq., and all implementing regulations, as amended from time to time, such as by the California Privacy Rights Act of 2020 (“CPRA”).
5. “Data Protection Laws” means EU Data Protection Law, the CCPA, the Brazilian General Personal Data Protection Law, No. 13,709/2018 (the “LGPD”), and any other legislation protecting natural persons’ right to privacy with regard to the processing of Personal Data to the extent applicable to a Party’s Processing of Personal Data under the Services.
6. “Data Subject Rights” means the rights granted to Data Subjects under Data Protection Laws.
7. “EU Data Protection Law” means the GDPR, the e-Privacy Directive and national implementing legislation and the Swiss Federal Data Protection Act.
8. “GDPR” means the EU General Data Protection Regulation 2016/679 of the European Parliament and of the Council (“EU GDPR”) and, where applicable, the “UK GDPR” as defined in the Data Protection, Privacy and Electronic Communications (Amendment Etc.) (EU Exit) Regulations 2019.
9. “Member State” means a member state of the European Economic Area, together with Switzerland and the United Kingdom.
10. “SCCs” means (a) with respect to data transfers from the European Union to third countries that are not deemed adequate jurisdiction by the European Commission, Module 1 (controller to controller) of the Standard Contractual Clauses annexed to Commission Implementing Decision (EU) 2021/914 (the “EU SCCs”); (b) with respect to data transfers from the United Kingdom, Module 1 (controller to controller) of the EU SCCs as further amended by Part 2: Mandatory Clauses of the Approved Addendum (the “UK Mandatory Clauses”), together with any other necessary conforming changes to the EU SCCs (collectively, the “UK SCCs”); and (c) any updated, revised, or separate clauses relating to data transfer requirements of the GDPR issued from time to time by the European Commission, UK Information Commissioner’s Office, any other applicable data protection authority, or other body with competent authority and jurisdiction.
11. “Shared Personal Data” means Personal Data Processed by a Party to the extent such Party received that Personal Data from the other Party (that other party, the “Sharing Party” under this definition) in connection with the performance of the Agreement. For the avoidance of doubt, a Party is also deemed to “receive” Personal Data from a Sharing Party where the Sharing Party grants access to such Personal Data to the receiving Party.
12. “Transparency Notices” has the meaning given to it in clause 3.2.1.
13. The terms “Controller,” “Process,” “Processor,” “Data Subject,” and “Personal Data,” shall have the meanings given in Data Protection Laws. To the extent Data Protection Laws use different terms to cover concepts similar to those covered under the aforementioned bold terms in this Section 2.13, then “Controller,” “Process,” “Processor,” “Data Subject,” and “Personal Data” shall have the meaning assigned to those different terms under such Data Protection Laws.
DATA PROCESSING; INDEPENDENT CONTROLLERS
1. AppLovin and User: (a) are independent Controllers with regard to the Shared Personal Data; and (b) will individually determine the purposes and means of its Processing of Personal Data.
2. Each Party shall, with respect to the Processing of any Shared Personal Data, comply with Data Protection Laws, including as follows:
  1. each Party shall provide all applicable notices, disclosures, and privacy policy to Data Subjects as required under Data Protection Laws for the lawful Processing by it of Shared Personal Data (“Transparency Notices“). User shall disclose its use of the Services, its sharing or otherwise making available of Personal Data with/to AppLovin, and how AppLovin Processes Personal Data in its Transparency Notices. For example, for Users that have embedded AppLovin advertising Services in their mobile applications or websites, this can be done by including the following language in the User’s Transparency Notices: “We work with AppLovin to deliver ads. For more information about AppLovin’s collection and use of your information, visit: /”;
  2. each Party shall provide all required mechanisms for, and give effect to, applicable Data Subject Rights pursuant to Data Protection Laws and respond to inquiries by governmental authorities;
  3. neither Party shall Process the Shared Personal Data for any purpose other than as set out in its Transparency Notice and unless such Processing is also authorized under Data Protection Laws and the Agreement;
  4. each Party shall ensure that all of its employees engaged in the Processing of such Shared Personal Data act consistently with this DPA;
  5. each Party shall implement technical and organisational security measures to prevent (i) the accidental, unlawful, or unauthorized destruction, loss, alteration, or disclosure of, or access to, Shared Personal Data or (ii) any other security incident that amounts to a “personal data breach” (as such term or similar term, such as “breach of the security system” or “data breach,” is defined under Data Protection Laws) of Shared Personal Data (in either case of (i) and (ii), a “Data Breach”); and
  6. each Party agrees that any agreement with a subprocessor shall comply with the Data Protection Laws.
3. Each Party shall in particular, unless prohibited under applicable law, notify the other without undue delay (i) of any requests to exercise Data Subject Rights received by that Party regarding the Shared Personal Data, to the extent such notices are required under Data Protection Law; (ii) about regulatory inquiries involving the Processing of Shared Personal Data, and (iii) any Data Breach involving the Shared Personal Data to the extent resulting in material destruction, loss, alteration, or disclosure of, or access to, that Shared Personal Data.
4. User represents and warrants it has provided (and shall maintain) all required notices in compliance with Section 3.2.1 and obtained all necessary permissions and consents required under the Data Protection Laws from the relevant Data Subjects on behalf of AppLovin to lawfully permit AppLovin to Process Personal Data as contemplated in the Agreement and Applicable Data Protection Laws.
5. Where consent is the lawful basis for Processing Personal Data or otherwise required for the use of the Services, User represents and warrants that it shall, at all times, make available, maintain, and make operational on the User’s properties: (i) a mechanism for obtaining such consent from Data Subjects in accordance with the requirements of the Data Protection Laws; and (ii) a mechanism for Data Subjects to withdraw such consent (opt-out) in accordance with the Data Protection Laws.
6. With respect to the CCPA, (i) the Shared Personal Data is disclosed to AppLovin for the limited and specified purposes of enabling AppLovin (or its demand partners) to bid on advertising inventory, serve Advertisements in connection with the Services, and optimize the Services, as further set forth in AppLovin’s Transparency Notices; (ii) AppLovin shall comply with the CCPA, including by providing the same level of privacy protection as required of Businesses under the CCPA; (iii) User may take reasonable and appropriate steps to ensure that AppLovin Processes Shared Personal Data in a manner consistent with User’s obligations under the CCPA; (iv) AppLovin shall notify User promptly after AppLovin makes a determination that it can no longer meet its obligations under the CCPA; and (v) User may, upon notice, take reasonable and appropriate steps to stop and remediate the unauthorized Processing of Shared Personal Data.
GENERAL
1. In the event of any conflict or discrepancy between the SCCs, the Agreement, and this DPA, the following order of precedence will apply: (i) the SCCs, (ii) this DPA, and (iii) the Agreement.
2. This DPA does not alter the limitations of liability set out in the Agreement.
3. This DPA will become effective on the date User has accepted the Agreement or the date on which the User started to use the Services. This DPA will terminate simultaneously and automatically upon the termination or expiration of the Agreement.
4. To the extent required by Data Protection Law, this DPA will be governed by the laws of the applicable jurisdiction. In all other cases, this DPA shall be governed by the laws of the jurisdiction set forth in the Agreement.
INTERNATIONAL TRANSFERS
1. The Parties agree that the SCCs shall apply to the transfer of, including access to, Shared Personal Data:
  1. in the case of a transfer from User to AppLovin, where the Processing of the Shared Personal Data by the User is subject to EU Data Protection Law or the LGPD; or
  2. in the case of a transfer from AppLovin to User, where:
    - the User is not established in an Adequate Jurisdiction;
    - the Processing of the Shared Personal Data is subject to EU Data Protection Law or the LGPD or AppLovin is otherwise contractually required to enter into the SCCs.
2. For the purposes of the SCCs:
  1. Annex 1.A (List of Parties) shall be deemed to incorporate the information in Schedule I;
  2. Annex 1.B (Description of Transfer) shall be deemed to incorporate the information in Schedule III;
  3. Annex 1.C (Competent Supervisory Authority) shall be deemed to refer to the supervisory authority identified in Schedule II;
  4. Annex II (Technical and Organisational Measures) shall be deemed to incorporate the information in Schedule II;
  5. The optional language within clause 7 of the SCCs does not apply;
  6. The optional language within clause 11(a) of the SCCs does not apply;
  7. Pursuant to clause 17, the SCCs will be governed by the laws of Ireland;
  8. Pursuant to clause 18(b) of the SCCs, the Parties shall resolve disputes under the SCCs before the courts of Cyprus;
  9. In relation to Table 4 referenced in the UK Mandatory Clauses, neither Party will be entitled to terminate the Approved Addendum in accordance with clause 19 of the UK Mandatory Clauses; and
  10. For data exporters established within Brazil (for purposes of transfers of Shared Personal Data under the LGPD), the SCCs shall be governed by the laws of the Federative Republic of Brazil. Further, for such transfers under the LGPD, the applicable Data Protection Law shall be understood as the LGPD and the supervisory authority is the National Data Protection Authority in Brazil (ANPD).

SCHEDULE I

PARTIES

Contractual party and Role	Address of the party, contact person’s name, position and contact details and, where applicable, of its data protection officer and/or representative in the EU	Activities relevant to the data transferred under these Clauses
AppLovin (Controller)	AppLovin CorporationAddress: 1100 Page Mill Road, Palo Alto, CA 94304 USAE-mail: [email protected]	Personal Data is transferred to AppLovin from the User in the course of providing the Services.
User (Controller)	As specified in the Agreement.	Personal Data that is made available to AppLovin in connection with the use of the Services by the User.

SCHEDULE II

SCCS

Information deemed incorporated into the SCCs
Data exporter	User is the data exporter to the extent User provides and Processes Personal Data of EU and UK Data Subjects in connection with the use of the Services.
Data importer	AppLovin is the data importer to the extent User qualifies as data exporter according to what is set out above.
Annex I.A	List of Parties: Relevant information regarding “Data exporter” and “Data importer” under this Schedule I and Schedule II are incorporated by reference herein.
Annex I.B	Description of Transfer: Relevant information from Schedule III below is incorporated by reference herein.
Annex I.C	Competent Supervisory Authority: The competent supervisory authority shall be determined based on the situation applicable to the data exporter under clause 13 of the Model Clauses (e.g., if the data exporter is established in an EU member state, or falls under GDPR Article 3(2) and has an appointed representative under GDPR Article 27(1), or falls under GDPR Article 3(2) and has not appointed a representative under GDPR Article 27(1)), except that, in the case of the UK SCCs, the competent supervisory authority under the UK SCCs will be the UK Information Commissioner.
Annex II	Technical and Organisational Measures: Data importer will implement and maintain appropriate administrative, physical, and technical safeguards for the protection of the security, confidentiality and integrity of Personal Data uploaded to the Services. Where AppLovin acts as the data importer, those measures shall be set forth in an AppLovin security statement. Data importer will make that statement available to data exporter upon request.

SCHEDULE III

DESCRIPTION OF THE TRANSFER

Categories of data subjects whose data is transferred

The personal data transferred concern the following categories of data subjects:

Individuals who are end-users of User’s digital property (including mobile application(s), websites, and connected TV devices).
Individuals who are User’s marketing and business contacts.
Individuals whose navigation of a digital property such as a mobile application or website has triggered an advertising bid request.
Individuals who are User’s employees, agents, or representatives in AppLovin’s online platform.

Categories of data transferred

The personal data transferred concern the following categories of data:

Mobile device advertising identifiers (e.g., IDFA/Google Ad ID, IP address);
Device data such as make, model, operating system, device properties and settings, coarse location data;
Click attribution data and transactional data;
Business contact and billing information (e.g., name, email address, billing address, telephone number, VAT number, bank account number to the extent considered personal data); and
(For end-users of User’s e-commerce platform or merchant website and individuals who interact with e-commerce ads):
- Shopping and browsing data and events such as shopping browsing behavior (e.g., views) and search history, records of products purchased or considered (e.g., added to cart, check out), purchasing histories, tendencies or preferences; and information regarding user interactions with advertising partners and their merchant partners’ sites and advertisements.

Sensitive data transferred (if applicable)

The personal data transferred concern the following categories of sensitive data:

None.

The frequency of the transfer

In the case that AppLovin and the User agree to Services embedded on a digital property such as live mobile application(s), the transfer will take place in real time every time an end–user accesses and navigates the digital property(-ies).

Nature of the Processing and Purpose of the transfer(s) and further Processing

The Personal Data is Processed for the purpose of providing the Services in accordance with the Agreement, including all permissible purposes set forth in the respective data importer’s Transparency Notice.

The period for which the personal data will be retained, or, if that is not possible, the criteria used to determine that period

The Parties will have access to certain Shared Personal Data for as long as the User maintains active Services. AppLovin will maintain Personal Data for up to two (2) years.

For transfers to (sub-)processors, also specify subject matter, nature and duration of the Processing

The Personal Data transferred may be disclosed only to the following recipients or categories of recipients:

Service providers that AppLovin uses to provide the Services and those described in its Transparency Notice.
Service providers that User uses to implement, operate, and optimize the Services and those described in its Transparency Notice.

The duration of Processing will align with the data retention period described above.

AppLovin Legal Information

Content

These Terms of Use (the “Agreement”) govern the relationship between you (“User,” “you” or “your”) and These Terms of Use (the “Agreement”) govern the relationship between you (“User,” “you” or “your”) and AppLovin Corporation, a Delaware corporation, or AppLovin (Singapore) Pte. Ltd., a Singapore company, if applicable (collectively, “AppLovin,” “we” or “our,” and together with “User,” the “Parties,” and each a “Party”) and apply to your use of the Services (as defined below). For purposes of this Agreement, and depending upon how you use the Services, you have contracted with the following AppLovin entity:

Advertisers in the United States — If your principal place of business is in the United States of America or its territories, you have entered into this Agreement with AppLovin Corporation.
Advertisers in all Non-U.S. Regions — If your principal place of business is outside of the United States of America or its territories, you have entered into this Agreement with AppLovin (Singapore) Pte. Ltd., except for the Data Processing Agreement incorporated into this Agreement, which you have entered into with AppLovin Corporation as the parent corporation for AppLovin (Singapore) Pte. Ltd.
Publishers in Singapore — If your principal place of business is in Singapore, you have entered into this Agreement with AppLovin (Singapore) Pte. Ltd., except for the Data Processing Agreement incorporated into this Agreement, which you have entered into with AppLovin Corporation as the parent corporation for AppLovin (Singapore) Pte. Ltd.
Publishers worldwide, excluding Singapore — If your principal place of business is in any other country or region except Singapore, you have entered into this Agreement with AppLovin Corporation.

Please read this Agreement and our Privacy Policy carefully before using the Services. By accessing the AppLovin platform, currently located at www.applovin.com and on other pages (the “Platform”), or registering, enabling, or using any of the Services (as defined in Section 1 below), you become a User and agree to be bound by this Agreement. If you do not agree to this Agreement, you must not use (or you must stop using) the Platform or the Services. Your access to and use of the Platform or the Services may also be subject to additional terms or agreements between us and you.

If you have entered into this Agreement on behalf of a company or other entity, you represent that you have been duly authorized with the authority to enter into this Agreement on behalf of that company or other entity, and you expressly represent that the company or other entity agrees to be bound by this Agreement. In that case, the term “you” refers to the third party or parties on a joint and several basis. If you have entered into this Agreement on an individual basis, you represent that you are the age of legal majority or older in your jurisdiction (aged 18 and over) and have the legal capacity to enter into and be bound by this Agreement.

As described below, the Platform, the Services, and the Software may fall within United States export controls. You may not use the Platform or the Services if United States law or other applicable law preclude you from receiving products, including services or the Software, from the United States or from using the Platform, the Services, or the Software. Registration for and use of the Platform or the Services where prohibited will be void.

SECTION 14 OF THIS AGREEMENT CONTAINS AN INFORMAL DISPUTE RESOLUTION PROCESS, A BINDING AGREEMENT TO ARBITRATION, AND A CONSOLIDATED, CLASS ACTION, AND REPRESENTATIVE ACTION WAIVER, AND SECTION 9 CONTAINS WARRANTY DISCLAIMERS AND A LIMITATION OF OUR LIABILITY. BY USING THE PLATFORM OR THE SERVICES, YOU AGREE TO THESE PROVISIONS.

* * * *

1. The Services; Changes to the Services or this Agreement

AppLovin operates a suite of tools for developers and other businesses to automate and optimize the marketing and monetization of their platforms, products, or services by enabling the placement of different types of advertisements on digital properties (including mobile apps, websites, and connected TV devices) and distributing our customers’ mobile apps, platforms, products, or services to end users using various technologies, including AI-powered tools and the Software (collectively, the “Services”). AppLovin may offer additional services or revise any of the Services, at its discretion, and this Agreement will apply to all additional services or revised Services. As explained below, AppLovin also reserves the right to stop offering any of the Services and to immediately suspend or terminate your access to any of the Services.

Registration and Account Information — You need to register and create an account to access the Platform and the Services (or some portion of them) for your own (i.e., individual or entity) use only. You must provide us with accurate, complete, and up-to-date account information. In addition, you may not authorize others to use your account, and you may not assign or otherwise transfer your account or this Agreement to any other person or entity. You also understand that you must keep your account information secure and that you should not disclose your account credentials to anyone. You alone remain solely responsible for all activities that occur under your account, regardless of whether you know about them or not.

Updates or Changes to the Platform or the Services—We may from time-to-time update, improve, enhance, conduct testing, and further develop the Platform or the Services (for example, in the form of bug fixes, enhancements, security patches, new software modules, or new versions). You understand that these improvements, enhancements, or tests may impact your or end users’ experience. In addition, we may add or remove functionalities or features of the Platform or the Services at any time, and we may modify, suspend, restrict, terminate, or stop the Platform or the Services (or any portion of them) at any time. We may also suspend, restrict, delete, or remove access to the Platform or the Services (or any portion of them) or your account at any time.

Notifications and Messages from the Platform or the Services — We may from time-to-time send you notifications or messages regarding the Platform, the Services, and the Software. By using the Services, you consent to receive these messages from us, our affiliates, or providers.

Changes to this Agreement—We may modify or update this Agreement (including the Publisher Policies, Demand Policies, EULA, Privacy Policy, Platform DPA, and Demand Partner DPA incorporated into and made a part of this Agreement). If we modify or update this Agreement, we will post the revised Agreement, which will generally become effective 30 days later. In addition, we may notify you directly via email and/or through the Platform or the Services. By continuing to use the Platform, the Services, or the Software after those modifications or updates become effective, you agree to be bound by the revised Agreement. If you do not agree to be bound by the revised Agreement, then you must not use the Platform, the Services, and the Software anymore.

Retention — By creating a business account, you agree that your account and related data will be retained for the required periods under applicable law.

2. Your Use of the Platform and the Services

Advertisers’ Use of the Platform and the Services—Advertisers, media buyers, ad agencies, demand-side platforms, e-commerce platforms, channel partners, or merchants, or other providers of advertisements (collectively, “Advertisers” or an “Advertiser”) may provide content, including text links, banners, videos, artwork, and graphics (“Advertisements”), and AppLovin may collect content, including text links, videos, artwork, and other files, for display on any Property.

If you use the Services as an Advertiser or as any other entity that bids on advertising inventory or serves Advertisements through the Services, you must comply with the AppLovin Policies for Demand Partners (the “Demand Policies”) and shall not contribute, submit, or make available through the Services, or use the Services in connection with, any Advertisements or content that violate the Demand Policies.

In addition, you hereby grant AppLovin a perpetual, irrevocable, sublicensable, non-exclusive, worldwide, and royalty-free right and license to copy, adapt, reproduce, distribute, display, publicly perform, and otherwise use Advertisements and other content, including any intellectual property rights contained on these materials, for the purpose of providing the Services, including serving the Advertisements and distributing Advertisers’ platforms, products, or services to end users. In addition, you grant AppLovin a perpetual, irrevocable, sublicensable, non-exclusive, worldwide, and royalty-free right and license to use and retain data collected from you for purposes of improving the Services, including our AI-powered technologies and Software.

Publishers’ Use of the Platform and the Services—Developers and other businesses (collectively, “Publishers” or a “Publisher”) may list digital properties, including mobile applications, websites, connected TV devices, and other platforms or services (each a “Property,” and collectively “Properties”), and make them available for Advertisements (as defined above).

If you use the Services as a Publisher, you must comply with the AppLovin Policies for Publishers (the “Publisher Policies”) and shall not contribute, submit, or make available through the Services, or use the Services in connection with, any Property or content that violates the Publisher Policies. As set forth below and in the Publisher Policies, Publishers may not generate or engage in, or authorize or encourage any third party to generate or engage in, invalid activity, invalid traffic, fraudulent impressions of, or fraudulent clicks on, any Advertisement (as defined above) through any means. AppLovin will determine what constitutes valid impressions, clicks, requests, valid traffic, and valid activity, and payments to you as a Publisher may be withheld or adjusted if you engage in any actual or suspected violation of this Agreement or the Publisher Policies.

In addition, you hereby grant AppLovin all the necessary rights and permissions to: (a) use your Property’s or Properties’ intellectual property rights provided during the Services for the purpose of fulfilling AppLovin’s obligations; (b) access, index, store, and cache requests made from Property or Properties to the Services, including by automated means; and (c) access your Property or Properties to provide the Services, including placing or displaying Advertisements. In addition, you grant AppLovin a perpetual, irrevocable, sublicensable, non-exclusive, worldwide, and royalty-free right and license to use and retain data collected from you for purposes of improving the Platform and the Services, including our AI-powered technologies and Software.

Eligibility to Use the Platform and the Services — You agree to use the Platform and the Services consistent with this Agreement and all laws and regulations, including United States export controls. In addition, you may not use the Platform, the Services, or the Software if you or any of your affiliates or, to your knowledge, any director, officer, manager, or employee of such entities: (i) cannot receive products, including services or the Software, from the United States (because for example you live in a country embargoed by the United States) or have been the target of sanctions by any governmental entity; (ii) cannot access or use the Platform, the Services, or the Software in compliance with this Agreement under the applicable laws of your jurisdiction; and (iii) have previously been suspended from the Services.

Your Access to and Use of Our Software — You may have access to software development kits (SDKs), applications programming interfaces (APIs), pixels, other integrations, documentation, tools and assemblies, libraries, scripts, object code, sample source code, and similar developer material made available by AppLovin specifically for purposes of your access to and use of the Platform and the Services (the “Software”). This Agreement and the End User License Agreement (the “EULA”) govern your use of the Software owned by AppLovin and provided to you only for purposes of your access to and use of the Platform and the Services.

Third-Party SDKs or Other Software Integrations — Your use of any third-party SDKs, APIs, pixels, connections, or similar software in connection with the Services will be governed by the terms of any agreement applicable to those integrations, connections, or software. We have no responsibility for any aspect of these third-party integrations, connections, or software, including any ad serving or data processing that may occur through them. You and the third-party provider must ensure compliance with all applicable laws and regulations, including those concerning privacy and data protection, age-related restrictions, labeling and disclaimer requirements, advertising guidelines, and any similar requirements.

3. Our Retained Proprietary Rights; Restrictions on Your Use

Except for the limited license granted herein, we and our licensors retain all legal right, title, and interest in and to the Platform and the Services, including all of the intellectual property associated with the Platform and the Services, the technologies and the Software used to provide the Platform or the Services, the advertisements created by AppLovin (the “AppLovin Ads”), any improvements or derivative products or services, and all other aspects of the Platform and the Services. We reserve all rights not expressly granted to you.

Restrictions on Your Access and Use — You agree not to access or use the Platform or the Services (or any part of them) other than as permitted by this Agreement. You agree not to modify, create derivative works based on, decompile, reverse engineer or disassemble, or otherwise attempt to extract source code from, the Platform or the Services (or any part of them). In addition, you may not (a) copy, distribute, rent, lease, lend, sublicense, transfer or make the Platform or the Services available to any third party; (b) attempt to defeat, avoid, by-pass, remove, deactivate or otherwise circumvent any software protection mechanisms in the Platform or the Services; (c) modify, remove, or obscure any proprietary notices or legends that appear on the Platform or the Services or during the use and operation thereof; (d) sell, assign, license, disclose, or otherwise transfer or make available the Platform or the Services, any copies of the Platform or the Services, or any information derived from the Platform or the Services in any form to any third parties; or (e) remove or alter any proprietary notices or marks on the Platform or the Services.

This Agreement does not grant you or any other party any right, title, or interest in the Platform or the Services, any content in the Platform or the Services (including any AppLovin Ads), or in our or our licensors’ trademarks, logos, and other intellectual property. We reserve all rights not expressly granted to you.

Our Use of Your Feedback — If you make suggestions regarding any features, functionality, or performance of the Platform, the Services, or the Software that AppLovin adopts for any of its products or services, such features, functionality, and performance shall be deemed automatically assigned to AppLovin under this Agreement and become our sole and exclusive property.

4. Data Privacy and Data Sharing

Data Processing Agreement — To the extent that any Personal Data (as defined under applicable data protection laws) is shared hereunder, the processing of such Personal Data shall be governed by the terms set forth in the Platform Data Processing Agreement (the “Platform DPA”) for AppDiscovery Advertisers, Audience+ Advertisers, and MAX Publishers; and Demand Partner Data Processing Agreement (the “Demand Partner DPA”) for ALX Demand Side Partners, respectively, which are incorporated into and made a part of this Agreement. As described above, you have entered into the Platform DPA or Demand Partner DPA, as applicable, with AppLovin Corporation.

Data Sharing Representations and Warranties — You represent and warrant, as applicable, that:

You will comply with all applicable laws, rules, and regulations relating to the collection, use, and sharing of information about any end user who interacts with the Services.
You will ensure that you will have, at all times, a clearly labeled and easily accessible privacy policy that complies with all applicable laws and specifically provides end users with clear information about SDKs, cookies, device-specific information, location information, and other information stored on, accessed on, or collected from end users’ devices in connection with the Services.
You will ensure (where required by law) that each end user consents to the storing and accessing of cookies, device-specific information, location information, or other information on the end user’s device by AppLovin in connection with the Services, and upon AppLovin’s request, provide us with written evidence of such consent, including the date of the consent and the consent language presented to the end user.
You will ensure that you have adequate rights and have obtained all necessary permissions and consents required under applicable laws to disclose Personal Data to AppLovin for purposes consistent with this Agreement, including improving the Services.
You shall, at all times and in accordance with the requirements of applicable data protection laws, make available, maintain, and make operational on your properties: (i) a mechanism for obtaining such consent from end users; and (ii) a mechanism to honor end users’ data subject rights (opt-out of sale for interest-based advertising, deletion, access, etc.).

AppLovin Privacy Policy — Our Privacy Policy describes how we collect, use, disclose, share, and otherwise process information and material provided by you. By accessing and using the Platform or the Services, you affirm that you have reviewed and acknowledge the terms of the Privacy Policy.

5. Prohibition on Children Data and Using the Services for Children or Apps Exclusively Targeted to Children

Whether you are a Publisher or Advertiser, you may not provide AppLovin with children data or cause that information to be provided via a third party. As of SDK version 13.0 and later, you may not initialize or use any AppLovin SDK in any way or otherwise use any aspect of the Services in connection with an end user who qualifies as a “child” under applicable laws. Please note that jurisdictions define the term “child” differently and these definitions may change over time. You shall be solely responsible for (1) determining whether an end user of your Property or Advertisement qualifies as a “child” under applicable laws and (2) taking the steps necessary to ensure that you do not initialize or use any AppLovin SDK in any way or otherwise use any aspect of the Services in connection with a “child” under applicable laws.

In addition, you acknowledge and agree that you will not use the Services in connection with any Property or Advertisement exclusively designed for or exclusively directed to children as defined and required by applicable laws, or for any Property or Advertisement that could implicate the Children’s Online Privacy Protection Act of 1998 (15 U.S.C. 6501, et seq.) (“COPPA”), laws of similar effect in any applicable jurisdiction, as well as any applicable app store policies. You shall be solely responsible for ensuring that any Property or Advertisements comply with all age-related laws and applicable app store policies, including COPPA or laws of similar effect in any applicable jurisdiction.

As explained above, in the Privacy Policy, the Publisher Policies, and the Demand Policies, children may not use the Services, you may not initialize or use any AppLovin SDK in any way or otherwise use any aspect of the Services in connection with a child, and AppLovin does not knowingly collect personal information from children or serve advertisements to children.

If you believe we served an advertisement to a child or might have personal information from or about a child, or if you believe a User may be exclusively designed for or exclusively directed to children, or may be knowingly passing personal information from children to us, please contact us via email at [email protected].

6. Fees and Payments

a. Fees from Advertisers’ Use of the Services

Invoices to Advertisers — For purposes of your use of the Services, AppLovin will provide you with access to an online reporting system. You acknowledge and understand that AppLovin will invoice you for Advertisements served through the Services exclusively based on the numbers in AppLovin’s online reporting system. Unless otherwise indicated, payment will be due within thirty (30) days of the invoice date, and all amounts will be payable in U.S. Dollars regardless of your primary place of business.

Past Due Accounts — If your payment method fails or any account(s) becomes past due, AppLovin may take steps to collect past due amounts using any available mechanisms, including netting or offsetting any past due amounts from payments to you as a Publisher or due to you under any other agreement, referring the balance to collections, or pursuing the balance through other available means. You agree to pay all expenses associated with any such mechanism, including reasonable attorneys’ fees, court costs, or collections’ fees, plus interest accruing on any past due amounts at the lesser of 1% per month or the lawful maximum.

b. Payments to Publishers

Payments to Publishers — For purposes of your use of the Services, AppLovin will provide you with access to an online reporting system. You acknowledge and understand that AppLovin will pay you monthly earnings for valid impressions filled by AppLovin, calculated exclusively based on AppLovin’s accounting and the numbers in AppLovin’s online reporting system, and subject to the minimum applicable payment threshold (communicated through the Services). Payments to you will be calculated by AppLovin based on valid impressions shown on your Property and the pricing associated with those impressions, which could take the form of cost per mille (CPM) or a percentage of Net Revenue (as defined below) as determined by AppLovin.

Invalid Activity — For purposes of calculating these payments, AppLovin will, in its sole discretion, determine what constitutes valid impressions, clicks, requests, valid traffic, and valid activity. Invalid activity includes: (i) spam, invalid impressions, or invalid clicks on Advertisements generated by any person, bot, automated program, or similar device, including through any clicks or impressions originating from your IP addresses, computers under your control, or similar self-click schemes; (ii) clicks solicited or impressions generated by payment of money and false representation; (iii) clicks or impressions co-mingled with a significant amount of the activity described in (i) and (ii) above; or (iv) any breach of this Agreement or the Publisher Policies.
Net Revenue — For purposes of calculating these payments, “Net Revenue” means revenues actually received by AppLovin from the sale, use, or other disposition of Advertisements displayed on your Property, less Taxes (as defined below), less any agency commissions, buyer fees, carrier and/or partner fees, and less any allowances actually made or taken for returns, cash discounts, or promotional allowances, but excluding other revenues indirectly earned, if applicable, for consulting, planning and targeting, copywriting, site building, account management, or technical modifications or technical innovations that may be charged by AppLovin to third parties from time to time. The portion of Net Revenue received by User will generally be determined on the first Monday of each calendar month, on which day those revenues accrued to your account thirty (30) or more days earlier shall become eligible to be paid.

Subject to the foregoing and the minimum applicable payment threshold, AppLovin will pay your monthly earnings according to the payment details entered into your AppLovin account. You acknowledge and affirm that you are the beneficial owner of the bank account(s) reflected in your payment details. Depending upon those payment details, you may be responsible for certain bank fees associated with the transmission of payments from your AppLovin account. As set forth above, to help ensure proper payment, you remain solely responsible for providing and maintaining accurate contact and payment information associated with your account.

Our Right to Withhold, Adjust, or Offset Payments — We may withhold, adjust, or offset payments to you based upon any amounts you owe to AppLovin under this Agreement or any other agreement, any amounts refunded or credited to Advertisers, any amounts arising from invalid activity, or if you engage in any actual or suspected violation of this Agreement or the Publisher Policies, in any case as determined by AppLovin in its sole discretion.

Payments from Other Networks — Your monthly earnings for impressions filled through the Services by other networks, as may be reflected in AppLovin’s online reporting system, will be paid in accordance with the policies and practices of those other networks.

c. Miscellaneous Provisions

Taxes — You will pay any direct or indirect local, state, federal or foreign taxes, levies (including any equalization levy), duties, or similar governmental assessments of any nature, including but not limited to VAT, GST, excise, sales, use, consumption, and withholding taxes (collectively, “Taxes”) or other charges in connection with its use of the Platform, the Services, or the Software, including any Taxes AppLovin is legally obligated to charge. AppLovin’s fees do not include Taxes and you agree to pay, in addition to such fees, all applicable Taxes imposed by any taxing authority in connection with your use of the Services. You shall pay the full amount owed to AppLovin, inclusive of and without deduction for, any invoiced Taxes. You may provide AppLovin with an exemption certificate or equivalent information acceptable to the relevant taxing authority, in which case AppLovin will not charge or collect the Taxes covered by such certificate. Where a Publisher supplies a Property or Properties to AppLovin which is subject to any Taxes, Publisher shall be responsible for remitting the Taxes to the proper authorities. Where applicable, Publisher agrees to GST self-billing for Singapore GST purposes and agrees to remit all GST output tax to the proper authorities, as required by law, as shown on each AppLovin self-billed invoice. Upon request, Publisher shall provide AppLovin with its GST registration number.

Changes to Fees or Charges — AppLovin reserves the right to change its fees and to institute new charges at any time, upon prior notice, and to invoice for fees and/or make payments for earnings from any of our affiliates.

7. Confidentiality Obligations

AppLovin Confidential Information — “AppLovin Confidential Information” includes: (a) all Software, technology, and documentation relating to the Platform and the Services and any other non-public technical or business information; (b) the existence of, and information about, beta features in the Services (or any aspect of them); (c) the terms of any order with AppLovin, pricing information related to the Services, and any statistics provided by AppLovin concerning your use of the Platform and the Services; and (d) any other information made available to you by AppLovin that either has been marked as confidential or would ordinarily be considered confidential given the nature of the information or the relevant circumstances. AppLovin Confidential Information does not include information (i) that you already knew prior to your use of the Services or the Platform, (ii) that becomes public through no fault of yours or breach by you of this Agreement, (iii) that you independently developed without use of AppLovin Confidential Information, or (iv) that you rightfully obtained from a third party without restriction on use or disclosure.
Use and Disclosure Restrictions — You agree not to use AppLovin Confidential Information except as permitted under this Agreement or any other agreement, terms, or policies that govern your access and use of the Platform and the Services. You further agree not to disclose AppLovin Confidential Information without our prior written consent. In addition, without our prior written consent, you will not post, copy, modify, transmit, disclose, show in public, create any derivative works from, distribute, make commercial use of, or reproduce any (i) AppLovin Confidential Information or (ii) copyrighted material, trademarks, or other proprietary information accessible through the Platform or the Services. These restrictions do not prevent you from disclosing AppLovin Confidential Information: (a) pursuant to a court order or other lawful process, provided that you first give AppLovin sufficient advanced notice of such disclosure pursuant to any such order or other lawful process; and (b) on an as-needed confidential basis to your legal or financial advisors.

8. Report Advertisements, Properties, or Content; Trademark & DMCA Policy

Report Properties, Advertisements, or Content — If someone may have violated this Agreement, misused the Platform or the Services, used the Services for inappropriate or unlawful Properties, Advertisements, or content, or engaged in other inappropriate or unlawful activity, or if you have any other issue you would like to raise with us, please visit AppLovin Support or submit your questions and requests to the AppLovin Support Team.

Trademark & DMCA/Copyright Policy — We respect the intellectual property rights of others and ask that you do the same. We respond to notices of alleged trademark or copyright infringement, consistent with the US Digital Millennium Copyright Act or laws of similar effect. For more information, please review our Copyright Page. We reserve the right, in our sole discretion and without notice, to terminate your access to the Platform and the Services if we determine that you may be a “repeat infringer.”

9. Warranty Disclaimers and Limitation of Our Liability

Some jurisdictions do not allow the exclusion of certain warranties or the limitation of certain liabilities. In those jurisdictions, the exclusions and limitations below shall apply only to the extent permitted by the laws of these jurisdictions.

Warranty Disclaimers — You access and use the Platform, the Services, and the Software at your own sole risk. We provide the Platform, the Services, and the Software on an “as is” and “as available” basis, and explicitly disclaim all warranties of any kind to the full extent permitted by applicable law.

We make no representations or warranties of any kind, express or implied, as to the operation of the Platform, the Services, or the Software, the Advertisements, Properties, or content included on or otherwise made available through the Services, or any other information, content, materials, or other services included on or otherwise made available through the Platform and the Services. In addition, we may suspend, withdraw, or restrict the availability of all or any part of the Platform, the Services, or the Software (including “beta” features or tools) at any time and for any reason.
You expressly agree that you use the Platform, the Services, and the Software at your sole risk. To the full extent permissible by law, we disclaim all warranties, express or implied, about the Platform, the Services, and the Software, including implied warranties of merchantability, fitness for a particular purpose, quiet enjoyment, non-infringement or availability, and any warranties arising out of course of dealing or usage of trade. No advice or information, whether oral or written, obtained from us or elsewhere will create any warranty or condition not expressly stated in this Agreement.
We do not warrant that the Platform, the Services, or the Software will meet your requirements or be available on an uninterrupted, secure, or error-free basis (meaning free of viruses or other harmful components), that defects will be corrected, or that you will not encounter any connectivity problems or other technical issues.
We make no warranty regarding the quality, accuracy, or appropriateness of any Advertisement, Property, or content included on or otherwise made available through the Platform or the Services. You acknowledge and agree that AppLovin has no control over (or responsibility for) any content that may be submitted or published by any advertiser (including Advertisements) or any content that may be available or published on any Property (or otherwise).
YOU ACCESS AND USE THE PLATFORM, THE SERVICES, AND THE SOFTWARE AT YOUR SOLE RISK. WE EXPLICITLY DISCLAIM ANY WARRANTIES OF ANY KIND, EITHER EXPRESS OR IMPLIED, ABOUT THE PLATFORM, THE SERVICES, AND THE SOFTWARE.

Limitation of Our Liability and Cap on Damages — To the full extent permissible by law, you acknowledge and agree that neither we nor any other party involved in creating or delivering the Platform, the Services, or the Software (including our affiliates, corporate parents, advertisers, and distribution partners), will be liable:

For any personal injury or indirect, incidental, punitive, special, exemplary, consequential, liquidated, or punitive damages, including lost profits, loss of data or goodwill, service interruption, computer damage, system failure, or the cost of substitute services, in anyway whatsoever (and under any theory in any applicable jurisdiction, including warranty, contract, and tort or negligence) arising out of or in connection with this Agreement or your use of, access to, or inability to use or access the Platform, the Services, or the Software even if we have been advised of the possibility of such damages; or
For the conduct of any third parties, including other users of the Platform, the Services, or the Software, or operators of external platforms, websites, or resources, and end users.

THE RISK OF USING THE PLATFORM, THE SERVICES, AND THE SOFTWARE RESTS ENTIRELY WITH YOU, AS DOES THE RISK OF ANY FORM OF INJURY FROM THE SERVICES OR THE CONDUCT OF THIRD PARTIES.

In addition, to the full extent permissible by law, the aggregate (or total) liability of us (and any other party involved in creating, producing, or delivering the Platform, the Services, or the Software, including our affiliates and corporate parents) to you arising out of or relating to this Agreement, your relationship with us, or your use of or access to the Platform, the Services, and the Software will not exceed the lesser of (a) ten thousand U.S. dollars (US$10,000) or (b) the total amount paid or payable to you or payable by you in the three (3) month period immediately before you first assert any claim. These limitations and exclusions regarding damages apply even if any remedy fails to provide adequate compensation. Notwithstanding anything in the foregoing, if no amount has been paid or become payable to you or payable by you in the three (3) month period immediately before you first assert any claim, our aggregate (total) liability in any form of action whatsoever in connection with this Agreement, your relationship with us, or your use of or access to the Platform, the Services, and the Software will be the total sum of twenty U.S. dollars (US$20).

10. Your Indemnification of Us

You will indemnify and hold AppLovin, its officers, managers, directors, employees, affiliates, and subsidiaries, and each of their respective legal representatives, successors, and assigns, harmless (and, at AppLovin’s request, defend AppLovin) against any and all claims, demands, losses, costs, liabilities, and expenses (including reasonable attorneys’ fees) relating to or arising out of (a) your use of the Platform or the Services, (b) your violation of any term of this Agreement, including your representations and warranties, (c) your violation of any third-party rights, or (d) your violation of any applicable laws, rules, or regulations, including those concerning privacy and data protection.

At AppLovin’s option, you will assume control of the defense, but AppLovin retains the right to elect to take over the defense at any time. You may not enter into a settlement covered by this indemnification clause without AppLovin’s prior written consent. If AppLovin elects to assume control of the defense, you agree to cooperate fully in that defense.

11. Ending Your Relationship with the Services (and vice versa)

Termination by Us — We may suspend or terminate this Agreement, your account(s), or your access to and use of the Platform, the Services, and the Software (or any portion of them) at any time, for any reason or no reason, and without notice or explanation to you. In addition, we reserve the right to remove your account information or data from the Platform, the Services, the Software, and any other records at any time, for any reason or no reason, and without notice or explanation to you.

Termination by You — You may terminate this Agreement at any time by following the instructions on the Platform or in other documentation, or by sending a notice of cancellation to AppLovin Support.

Survival and Effect of Termination — Upon suspension or termination of this Agreement, your account(s), or your access to and use of the Platform, the Services, and the Software (or any portion of them), your right to use the Platform, the Services, and the Software will immediately cease and you must promptly remove all Software and pay any amounts owed to AppLovin pursuant to the applicable invoices. In addition, all provisions of this Agreement which by their nature should survive will survive, including, without limitation, confidentiality provisions, fees and payments, indemnification, warranty disclaimers, limitations of our liability, and dispute resolution provisions.

12. Your Representations and Warranties to AppLovin

Representations and Warranties by Publishers — If you access and use the Platform, the Services, or the Software as a Publisher, you represent and warrant that: (i) you own each Property that you use in connection with the Services or that you have the legal authority and authorization to act on behalf of the owner of such Property for purposes of this Agreement; (ii) you have all necessary rights, power, and authority to enter into this Agreement and to perform the acts required hereunder; (iii) any data supplied or disclosed to AppLovin under or in connection with the Platform, the Services, or the Software shall be controlled, collected, and transferred in accordance with any applicable data protection laws and regulations; (iv) any data supplied or disclosed to AppLovin includes all necessary rights, licenses, consents, and permissions for AppLovin to receive, use, share, and transfer such data as set forth in this Agreement; and (v) you and each of your Properties will comply with the Publisher Policies.

In addition, you represent and warrant that each of your Properties and any material displayed on those Properties: (a) comply with all applicable laws, statutes, ordinances, and regulations, including consumer protection, commerce, advertising, and product laws; (b) do not breach and have not breached any third-party rights, including intellectual property rights, rights of publicity or privacy, or rights, duties, or obligations under consumer protection, commerce, product liability, advertising, tort, or contract theories; and (c) comply with the Publisher Policies.

Representations and Warranties by Advertisers — If you access and use the Platform, the Services, or the Software as an Advertiser, you represent and warrant that: (i) you own each Advertisement you designate in connection with the Services or that you have the legal authority and authorization to act on behalf of the owner of such Advertisement for the purposes of this Agreement; (ii) you have all necessary rights, power, and authority to enter into this Agreement and to perform the acts required hereunder; (iii) any data supplied or disclosed to AppLovin under or in connection with the Platform, the Services, or the Software shall be controlled, collected, and transferred in accordance with any applicable data protection laws and regulations; (iv) any data supplied or disclosed to AppLovin includes all necessary rights, licenses, consents, and permissions for AppLovin to receive, use, share, and transfer such data as set forth in this Agreement; and (v) you and each of your Advertisements will comply with the Demand Policies.

In addition, you represent and warrant that each of your Advertisements and any material displayed therein: (a) comply with all applicable laws, statutes, ordinances, and regulation, including consumer protection, commerce, advertising, and product laws; (b) do not breach and have not breached any third-party rights, including intellectual property rights, rights of publicity or privacy, or rights, duties, or obligations under consumer protection, commerce, product liability, advertising, tort, or contract theories; (c) do not include viruses and any other form of contaminants of any nature; and (d) comply with the Demand Policies.

Compliance with Anti-Bribery and Anti-Corruption Laws — Publishers and Advertisers represent and warrant that they will comply with all applicable anti-bribery and anti-corruption laws, including the U.S. Foreign Corrupt Practices Act of 1977 (as amended), the U.K. Bribery Act 2010, and laws of similar effect in any applicable jurisdiction. You will maintain adequate internal controls and procedures and take other steps to ensure compliance with all applicable anti-bribery and anti-corruption laws and agree to provide reasonable support to us in the event of any investigation related to your compliance.

13. Governing Law and Venue for Legal Disputes Not Subject to Arbitration

This Agreement, and all claims or defenses based on, arising out of, or related to this Agreement or the relationship of the Parties under this Agreement, including those arising from or related to the negotiation, execution, performance, or breach of this Agreement, shall be governed by, and enforced in accordance with, the internal laws of the State of California, without reference to its choice of law rules or any principle calling for application of the law of any other jurisdiction.

Except as provided below, any disputes not subject to the Agreement to Arbitration set forth in this Agreement shall be heard only in the state or federal courts located in Santa Clara County, California, unless we mutually agree to some other location. Each of us consents to venue and personal jurisdiction in Santa Clara County, California, for purposes of any such action.

14. Informal Dispute Resolution Process; Agreement to Arbitration; Consolidated, Class Action, and Representative Action Waiver

Notice of Dispute and Required Informal Dispute Resolution Process

Except as provided below, if any dispute arises between us concerning or relating to this Agreement, the Platform, the Services, the Software, or our relationship, we agree to work in good faith to resolve the dispute informally by providing a written notice of dispute (the “Notice of Dispute”) to the applicable Party. Any Notices of Dispute should be submitted to AppLovin’s Support Team.

Agreement to Arbitration; Exceptions to Agreement to Arbitration

As set forth in the table below, the specific details of this Agreement to Arbitration, including the Governing Law, the Alternative Dispute Resolution Provider, the Applicable Rules, and the Designated Venue for any arbitral proceedings, each as defined in the tables below, depend upon your principal place of business and whether you are a Publisher or Advertiser.

If the Parties cannot informally resolve the dispute within sixty (60) days from receipt of the Notice of Dispute, the Parties agree to submit the dispute arising between them, including any claim or controversy arising out of or relating to this Agreement or the breach, termination, enforcement, interpretation, or validity thereof, including the determination of the scope, applicability, or enforceability of this Agreement to Arbitration, for determination through binding arbitration administered by the Alternative Dispute Resolution Provider pursuant to the Applicable Rules (each as defined in the tables below).

The Parties agree that all arbitration proceedings, including witness interviews, written statements or other submissions, hearings, and the arbitration decision, shall be conducted or rendered in English. At the beginning of any arbitration process under this Agreement, the Parties will select an arbitrator, fluent in English, by mutual agreement. Such an arbitrator shall be a retired judge or justice or another qualified and impartial person that the Parties decide upon, and any such arbitrator shall be subject to disqualification on the same grounds as would apply to a judge or justice in a court proceeding. If the Parties cannot agree on the selection of an arbitrator, the Parties will request a list of an odd number of potential arbitrators from the Alternative Dispute Resolution Provider and alternatively strike potential arbitrators, with AppLovin going first, until one potential arbitrator remains. The Parties agree that the arbitrator shall administer and conduct any arbitration in accordance with California law, including the California Code of Civil Procedure, and that the arbitrator shall apply substantive and procedural California law to any dispute or claim, without reference to rules or principles of conflicts of law. To the extent that the Applicable Rules conflict with California law, California law shall take precedence. The Parties agree that any arbitration under this Agreement shall be conducted exclusively in the Designated Venue. The Parties agree that the decision of the arbitrator shall be rendered within twelve (12) months of the commencement of the arbitration (unless extended by the arbitrator for good cause), and that the decision shall be in a reasoned written opinion based solely upon the law governing the claims and defenses pleaded. The arbitrator’s decision regarding the claims shall be final and binding upon the Parties and shall be enforceable in any court having appropriate jurisdiction within the Designated Venue. The Parties will split equally the arbitrator’s fees and other costs imposed by the Alternative Dispute Resolution Provider, but each Party shall be responsible for paying such Party’s own attorneys’ fees and costs related to the arbitration.   

Exceptions to Agreement to Arbitration

This Section does not apply to the following types of claims or disputes, which you or we may bring in court in accordance with this Agreement:

Your payment obligations under this Agreement or our right to offset or pursue past due accounts through collections or other means;
Claims of infringement or other misuse of intellectual property rights;
Claims for violation of any applicable confidentiality provisions;
Claims for preliminary injunctive relief for any violations of this Agreement;
Claims to request enforcement or recognition of any award or order in any appropriate jurisdiction; and
Our right to suspend or terminate access to the Platform, the Services, or the Software.

For Publishers whose principal place of business is in a country or territory other than Singapore, Advertisers whose principal place of business is in the United States or its territories, and individual Users of the Platform, the specific details of this Agreement to Arbitration are as follows:

Advertisers’ or Publishers’ Principal Place of Business	AppLovin Contracting Entity	Governing Law	Alternative Dispute Resolution Provider & Applicable Rules	Designated Venue
Advertisers: United States or its territories Publishers: Worldwide, except Singapore Individual Users of the Platform:: Worldwide	AppLovin Corporation	California, as set forth above, without reference to its choice of law rules or any principle calling for application of the law of any other jurisdiction.	JAMS, administered by JAMS pursuant to the Comprehensive Arbitration Rules & Procedures (except as modified by this Agreement to Arbitration)	Venue for Arbitration: Santa Clara County, California for any arbitration proceedings, unless the parties agree to some other location. In addition, you and AppLovin Corporation agree to submit to the personal jurisdiction of any federal or state court in Santa Clara County, California in order to compel arbitration, to stay proceedings pending arbitration, or to confirm, modify, vacate, or enter judgment on any arbitral award.

For Advertisers whose principal place of business is outside of the United States, the specific details of this Agreement to Arbitration are as follows:

Advertisers’ Principal Place of Business	AppLovin Contracting Entity	Governing Law	Alternative Dispute Resolution Provider & Applicable Rules	Designated Venue
Worldwide in all non-U.S. Regions, including Asia-Pacific countries or territories, those in the EEA, and the UK	AppLovin (Singapore) Pte. Ltd. (except for the Data Processing Agreement incorporated into this Agreement, which you have entered into with AppLovin Corporation, as explained above)	California, as set forth above, without reference to its choice of law rules or any principle calling for application of the law of any other jurisdiction.	International Centre for Dispute Resolution (ICDR), administered by the ICDR pursuant to the International Arbitration Rules (except as modified by this Agreement to Arbitration)	Venue of Arbitration: Singapore or another location as agreed by the Parties for any arbitration proceedings. In addition, you and AppLovin (Singapore) Pte. Ltd. agree to submit to the personal jurisdiction of the courts of Singapore in order to compel arbitration, to stay proceedings pending arbitration, or to confirm, modify, vacate, or enter judgment on any arbitral award.

For Publishers whose principal place of business is in Singapore, the specific details of this Agreement to Arbitration are as follows:

Publishers’ Principal Place of Business	AppLovin Contracting Entity	Governing Law	Alternative Dispute Resolution Provider & Applicable Rules	Designated Venue
Singapore	AppLovin (Singapore) Pte. Ltd. (except for the Data Processing Agreement incorporated into this Agreement, which you have entered into with AppLovin Corporation, as explained above)	California, as set forth above, without reference to its choice of law rules or any principle calling for application of the law of any other jurisdiction.	International Centre for Dispute Resolution (ICDR), administered by the ICDR pursuant to the International Arbitration Rules (except as modified by this Agreement to Arbitration)	Venue of Arbitration: Singapore or another location as agreed by the Parties for any arbitration proceedings. In addition, you and AppLovin (Singapore) Pte. Ltd. agree to submit to the personal jurisdiction of the courts of Singapore in order to compel arbitration, to stay proceedings pending arbitration, or to confirm, modify, vacate, or enter judgment on any arbitral award.

Consolidated, Class Action, and Representative Action Waiver

For disputes arising between us and you, or any other User, you and we agree that we can only bring a claim against each other on an individual basis. NEITHER YOU NOR WE CAN BRING A CLAIM AS A PLAINTIFF OR CLASS MEMBER IN A CLASS ACTION, CLASS-WIDE ARBITRATION, CONSOLIDATED ACTION, OR REPRESENTATIVE ACTION. THE ARBITRATOR CANNOT COMBINE MORE THAN ONE PERSON’S CLAIM INTO A SINGLE CASE, AND CANNOT PRESIDE OVER ANY CONSOLIDATED, CLASS, OR REPRESENTATIVE ARBITRATION PROCEEDING, UNLESS WE BOTH AGREE OTHERWISE IN WRITING. NONETHELESS, IF ANY PORTION OF THIS CONSOLIDATED, CLASS ACTION, OR REPRESENTATIVE ACTION WAIVER IS DEEMED UNENFORCEABLE OR INVALID, THE ARBITRATOR SHALL HAVE AUTHORITY TO ISSUE ANY AND ALL REMEDIES AUTHORIZED BY LAW.

YOU UNDERSTAND THAT, ABSENT THIS AGREEMENT TO ARBITRATION, YOU WOULD HAVE HAD A RIGHT TO LITIGATE THROUGH A COURT, TO HAVE A JUDGE OR JURY DECIDE YOUR CASE, AND TO BE PARTY TO A CONSOLIDATED, CLASS, OR REPRESENTATIVE ACTION. HOWEVER, YOU UNDERSTAND AND CHOOSE TO HAVE ANY CLAIMS DECIDED INDIVIDUALLY AND ONLY THROUGH ARBITRATION.

Severability

This Section applies to the full extent permitted by applicable law. If any competent authority deems any portion of this Section illegal or unenforceable, such provision will be severed and the remainder of this Section will be given full force and effect.

In addition, if any competent authority determines that applicable law precludes the arbitration of any claim, cause of action, or requested remedy, then that claim, cause of action, or requested remedy, and only that claim, cause of action, or requested remedy, will be severed from this Agreement to Arbitration and brought in a court of competent jurisdiction. If that occurs, then you and we agree that the severed claims, causes of action, or requested remedies will be stayed until all arbitrable claims, causes of action, and requested remedies have been resolved by the arbitrator.

15. Miscellaneous Provisions

Entire Agreement — This Agreement, the Privacy Policy, the EULA, the Platform DPA, Demand Partner DPA, the Publishers Policies, the Demand Policies, and any insertion order(s) or similar agreement referencing this Agreement comprise the exclusive understanding and entire agreement between you and AppLovin regarding your access to and use of the Platform, the Services, and the Software, and they supersede and replace all prior understandings or agreements between us related to your access to and use of the Platform, the Services, and the Software (including any prior versions of this Agreement).

No Waiver — Our failure to enforce any right or provision of this Agreement will not be considered a waiver of such right or provision. The waiver of any such right or provision will be effective only if in writing and signed by our duly authorized representative. Except as expressly set forth in this Agreement, the exercise by either party of any of its remedies under this Agreement will be without prejudice to its other remedies under this Agreement or otherwise.

Severability — If for any reason a court of competent jurisdiction finds any provision of this Agreement invalid or unenforceable, that provision will be enforced to the maximum extent permissible, and the other provisions of this Agreement will remain in full force and effect.

Construction — For purposes of contract interpretation, the Parties acknowledge that the terms of this Agreement should not be strictly construed against either Party.

Time Limitation on Claims — You agree that any claim you may have arising out of or relating to this Agreement or your relationship with us must be filed within one (1) year after the purported claim arose. Otherwise, your claim will be permanently barred as untimely.

Our Right of Assignment or Delegation — You may not assign or transfer this Agreement, by operation of law or otherwise, without our prior written consent. We may freely assign or transfer this Agreement without restriction. Subject to the foregoing, this Agreement will bind and inure to the benefit of the parties, their successors, and permitted assigns.

Force Majeure — AppLovin will not be in breach of this Agreement nor liable for any failure or delay in performance of any obligations under this Agreement (and, if applicable, the date for performance of the obligations affected will be extended accordingly) as a result of any event outside the reasonable control of AppLovin affecting its ability to perform any of its obligations under this Agreement, including an act of God, fire, flood, lightning, pandemic, compliance with any law or governmental order, rule, regulation or direction (including sanctions), war, revolution, act of terrorism, riot or civil commotion, strikes, locks outs and industrial action, failure of supplies of power, fuel, communication, transport, equipment, raw materials, or other goods or services.

AppLovin Legal Information

Content

These Terms of Use (the “Agreement”) govern the relationship between you (“User,” “you” or “your”) and AppLovin Corporation, a Delaware corporation, or AppLovin (Singapore) Pte. Ltd., a Singapore company, if applicable (collectively, “AppLovin,” “we” or “our,” and together with “User,” the “Parties,” and each a “Party”) and apply to your use of the Services (as defined below). For purposes of this Agreement, and depending upon how you use the Services, you have contracted with the following AppLovin entity:

Advertisers in the United States — If your principal place of business is in the United States of America or its territories, you have entered into this Agreement with AppLovin Corporation.
Advertisers in all Non-U.S. Regions — If your principal place of business is outside of the United States of America or its territories, you have entered into this Agreement with AppLovin (Singapore) Pte. Ltd., except for the Data Processing Agreement incorporated into this Agreement, which you have entered into with AppLovin Corporation as the parent corporation for AppLovin (Singapore) Pte. Ltd.
Publishers in Singapore — If your principal place of business is in Singapore, you have entered into this Agreement with AppLovin (Singapore) Pte. Ltd., except for the Data Processing Agreement incorporated into this Agreement, which you have entered into with AppLovin Corporation as the parent corporation for AppLovin (Singapore) Pte. Ltd.
Publishers worldwide, excluding Singapore — If your principal place of business is in any other country or region except Singapore, you have entered into this Agreement with AppLovin Corporation.

* * * *

1. The Services; Changes to the Services or this Agreement

Retention — By creating a business account, you agree that your account and related data will be retained for the required periods under applicable law.

2. Your Use of the Platform and the Services

3. Our Retained Proprietary Rights; Restrictions on Your Use

4. Data Privacy and Data Sharing

Data Sharing Representations and Warranties — You represent and warrant, as applicable, that:

You will comply with all applicable laws, rules, and regulations relating to the collection, use, and sharing of information about any end user who interacts with the Services.
You will ensure that you will have, at all times, a clearly labeled and easily accessible privacy policy that complies with all applicable laws and specifically provides end users with clear information about SDKs, cookies, device-specific information, location information, and other information stored on, accessed on, or collected from end users’ devices in connection with the Services.
You will ensure (where required by law) that each end user consents to the storing and accessing of cookies, device-specific information, location information, or other information on the end user’s device by AppLovin in connection with the Services, and upon AppLovin’s request, provide us with written evidence of such consent, including the date of the consent and the consent language presented to the end user.
You will ensure that you have adequate rights and have obtained all necessary permissions and consents required under applicable laws to disclose Personal Data to AppLovin for purposes consistent with this Agreement, including improving the Services.
You shall, at all times and in accordance with the requirements of applicable data protection laws, make available, maintain, and make operational on your properties: (i) a mechanism for obtaining such consent from end users; and (ii) a mechanism to honor end users’ data subject rights (opt-out of sale for interest-based advertising, deletion, access, etc.).

5. Prohibition on Children Data and Using the Services for Children or Apps Exclusively Targeted to Children

6. Fees and Payments

a. Fees from Advertisers’ Use of the Services

b. Payments to Publishers

Invalid Activity — For purposes of calculating these payments, AppLovin will, in its sole discretion, determine what constitutes valid impressions, clicks, requests, valid traffic, and valid activity. Invalid activity includes: (i) spam, invalid impressions, or invalid clicks on Advertisements generated by any person, bot, automated program, or similar device, including through any clicks or impressions originating from your IP addresses, computers under your control, or similar self-click schemes; (ii) clicks solicited or impressions generated by payment of money and false representation; (iii) clicks or impressions co-mingled with a significant amount of the activity described in (i) and (ii) above; or (iv) any breach of this Agreement or the Publisher Policies.
Net Revenue — For purposes of calculating these payments, “Net Revenue” means revenues actually received by AppLovin from the sale, use, or other disposition of Advertisements displayed on your Property, less Taxes (as defined below), less any agency commissions, buyer fees, carrier and/or partner fees, and less any allowances actually made or taken for returns, cash discounts, or promotional allowances, but excluding other revenues indirectly earned, if applicable, for consulting, planning and targeting, copywriting, site building, account management, or technical modifications or technical innovations that may be charged by AppLovin to third parties from time to time. The portion of Net Revenue received by User will generally be determined on the first Monday of each calendar month, on which day those revenues accrued to your account thirty (30) or more days earlier shall become eligible to be paid.

Subject to the foregoing and the minimum applicable payment threshold, AppLovin will pay your monthly earnings according to the payment details entered into your AppLovin account. Depending upon those payment details, you may be responsible for certain bank fees associated with the transmission of payments from your AppLovin account. As set forth above, to help ensure proper payment, you remain solely responsible for providing and maintaining accurate contact and payment information associated with your account.

c. Miscellaneous Provisions

7. Confidentiality Obligations

8. Report Advertisements, Properties, or Content; Trademark & DMCA Policy

9. Warranty Disclaimers and Limitation of Our Liability

We make no representations or warranties of any kind, express or implied, as to the operation of the Platform, the Services, or the Software, the Advertisements, Properties, or content included on or otherwise made available through the Services, or any other information, content, materials, or other services included on or otherwise made available through the Platform and the Services. In addition, we may suspend, withdraw, or restrict the availability of all or any part of the Platform, the Services, or the Software (including “beta” features or tools) at any time and for any reason.
You expressly agree that you use the Platform, the Services, and the Software at your sole risk. To the full extent permissible by law, we disclaim all warranties, express or implied, about the Platform, the Services, and the Software, including implied warranties of merchantability, fitness for a particular purpose, quiet enjoyment, non-infringement or availability, and any warranties arising out of course of dealing or usage of trade. No advice or information, whether oral or written, obtained from us or elsewhere will create any warranty or condition not expressly stated in this Agreement.
We do not warrant that the Platform, the Services, or the Software will meet your requirements or be available on an uninterrupted, secure, or error-free basis (meaning free of viruses or other harmful components), that defects will be corrected, or that you will not encounter any connectivity problems or other technical issues.
We make no warranty regarding the quality, accuracy, or appropriateness of any Advertisement, Property, or content included on or otherwise made available through the Platform or the Services. You acknowledge and agree that AppLovin has no control over (or responsibility for) any content that may be submitted or published by any advertiser (including Advertisements) or any content that may be available or published on any Property (or otherwise).
YOU ACCESS AND USE THE PLATFORM, THE SERVICES, AND THE SOFTWARE AT YOUR SOLE RISK. WE EXPLICITLY DISCLAIM ANY WARRANTIES OF ANY KIND, EITHER EXPRESS OR IMPLIED, ABOUT THE PLATFORM, THE SERVICES, AND THE SOFTWARE.

For any personal injury or indirect, incidental, punitive, special, exemplary, consequential, liquidated, or punitive damages, including lost profits, loss of data or goodwill, service interruption, computer damage, system failure, or the cost of substitute services, in anyway whatsoever (and under any theory in any applicable jurisdiction, including warranty, contract, and tort or negligence) arising out of or in connection with this Agreement or your use of, access to, or inability to use or access the Platform, the Services, or the Software even if we have been advised of the possibility of such damages; or
For the conduct of any third parties, including other users of the Platform, the Services, or the Software, or operators of external platforms, websites, or resources, and end users.

THE RISK OF USING THE PLATFORM, THE SERVICES, AND THE SOFTWARE RESTS ENTIRELY WITH YOU, AS DOES THE RISK OF ANY FORM OF INJURY FROM THE SERVICES OR THE CONDUCT OF THIRD PARTIES.

10. Your Indemnification of Us

11. Ending Your Relationship with the Services (and vice versa)

12. Your Representations and Warranties to AppLovin

13. Governing Law and Venue for Legal Disputes Not Subject to Arbitration

14. Informal Dispute Resolution Process; Agreement to Arbitration; Consolidated, Class Action, and Representative Action Waiver

Notice of Dispute and Required Informal Dispute Resolution Process

Agreement to Arbitration; Exceptions to Agreement to Arbitration

Exceptions to Agreement to Arbitration

This Section does not apply to the following types of claims or disputes, which you or we may bring in court in accordance with this Agreement:

Your payment obligations under this Agreement or our right to offset or pursue past due accounts through collections or other means;
Claims of infringement or other misuse of intellectual property rights;
Claims for violation of any applicable confidentiality provisions;
Claims for preliminary injunctive relief for any violations of this Agreement;
Claims to request enforcement or recognition of any award or order in any appropriate jurisdiction; and
Our right to suspend or terminate access to the Platform, the Services, or the Software.

Advertisers’ or Publishers’ Principal Place of Business	AppLovin Contracting Entity	Governing Law	Alternative Dispute Resolution Provider & Applicable Rules	Designated Venue
Advertisers: United States or its territories Publishers: Worldwide, except Singapore Individual Users of the Platform: Worldwide	AppLovin Corporation	California, as set forth above, without reference to its choice of law rules or any principle calling for application of the law of any other jurisdiction.	JAMS, administered by JAMS pursuant to (i) the Comprehensive Arbitration Rules & Procedures and (ii) the Mass Arbitration Procedures and Guidelines if five or more demands for arbitration are filed that share common factual or legal issues and if counsel for the parties submitting those demands are the same or coordinated, except as modified by this Agreement to Arbitration	Venue for Arbitration: Santa Clara County, California for any arbitration proceedings, unless the parties agree to some other location. In addition, you and AppLovin Corporation agree to submit to the personal jurisdiction of any federal or state court in Santa Clara County, California in order to compel arbitration, to stay proceedings pending arbitration, or to confirm, modify, vacate, or enter judgment on any arbitral award.

For Advertisers whose principal place of business is outside of the United States, the specific details of this Agreement to Arbitration are as follows:

Advertisers’ Principal Place of Business	AppLovin Contracting Entity	Governing Law	Alternative Dispute Resolution Provider & Applicable Rules	Designated Venue
Worldwide in all non-U.S. Regions, including Asia-Pacific countries or territories, those in the EEA, and the UK	AppLovin (Singapore) Pte. Ltd. (except for the Data Processing Agreement incorporated into this Agreement, which you have entered into with AppLovin Corporation, as explained above)	California, as set forth above, without reference to its choice of law rules or any principle calling for application of the law of any other jurisdiction.	International Centre for Dispute Resolution (ICDR), administered by the ICDR pursuant to the International Arbitration Rules (except as modified by this Agreement to Arbitration)	Venue of Arbitration: Singapore or another location as agreed by the Parties for any arbitration proceedings. In addition, you and AppLovin (Singapore) Pte. Ltd. agree to submit to the personal jurisdiction of the courts of Singapore in order to compel arbitration, to stay proceedings pending arbitration, or to confirm, modify, vacate, or enter judgment on any arbitral award.

For Publishers whose principal place of business is in Singapore, the specific details of this Agreement to Arbitration are as follows:

Publishers’ Principal Place of Business	AppLovin Contracting Entity	Governing Law	Alternative Dispute Resolution Provider & Applicable Rules	Designated Venue
Singapore	AppLovin (Singapore) Pte. Ltd. (except for the Data Processing Agreement incorporated into this Agreement, which you have entered into with AppLovin Corporation, as explained above)	California, as set forth above, without reference to its choice of law rules or any principle calling for application of the law of any other jurisdiction.	International Centre for Dispute Resolution (ICDR), administered by the ICDR pursuant to the International Arbitration Rules (except as modified by this Agreement to Arbitration)	Venue of Arbitration: Singapore or another location as agreed by the Parties for any arbitration proceedings. In addition, you and AppLovin (Singapore) Pte. Ltd. agree to submit to the personal jurisdiction of the courts of Singapore in order to compel arbitration, to stay proceedings pending arbitration, or to confirm, modify, vacate, or enter judgment on any arbitral award.

Severability

15. Miscellaneous Provisions

Construction — For purposes of contract interpretation, the Parties acknowledge that the terms of this Agreement should not be strictly construed against either Party.

AppLovin Legal Information

Content

Effective Date: September 13, 2024

Introduction

This U.S. Multistate Privacy Notice (the “Notice”) supplements the information contained in our Privacy Policy and applies only to individual residents (the “Covered Individual Residents”) of the U.S. states that have enacted comprehensive consumer privacy laws, including the California Consumer Privacy Act of 2018 as amended by the California Privacy Rights Act (“CCPA”), the Colorado Privacy Act, the Connecticut Data Privacy Act, the Virginia Consumer Data Protection Act, the Utah Consumer Privacy Act, and each of their associated regulations, as well as similar consumer privacy laws that may be enacted in the future (collectively, the “Applicable Laws”).

This Notice addresses the specific disclosure requirements under the Applicable Laws and provides additional information about how we collect, use, share, and otherwise process Covered Individual Residents’ personal information, the rights of Covered Individual Residents in relation to that personal information, and the ways to exercise those rights. You can find more information and details about AppLovin and our personal information collection and use practices in our Privacy Policy. Unless otherwise indicated, all terms in this Notice have the same meanings as defined in our Privacy Policy or as otherwise defined under the Applicable Laws.

Collection, Use, and Disclosure of Personal Information

As explained in our Privacy Policy, consumers interact with us in a few ways, primarily through advertisements served by AppLovin on behalf of advertisers. We may collect information about you when you use a mobile application, platform, or service that contains the AppLovin SDK, when you interact with e-commerce platforms or merchant websites that embed our pixel, API, or similar technologies, when you interact with our advertising platform in another way, or when your visit our corporate website at www.applovin.com. We encourage you to review the privacy policies of the mobile apps, websites, and platforms you interact with, which may contain additional information regarding their sharing of personal information with AppLovin or other parties.

The chart below summarizes the categories of personal information we collect, the sources of the personal information collected, the business purposes for our collection, and the categories of third parties with whom we “disclose” or “share” personal information. The chart describes our practices, both current and during the last 12 months.

Category of Personal Information Collected	Source(s) of Personal Information	Business Purpose(s) for Collection	Third Parties — Disclosure for a Business Purpose
Identifiers, such as name, email address and other contact information, IP address, and online identifiers (like advertising IDs); phone number and mailing address (e-Commerce ads only)	• You or your device(s) • Publishers • Advertising Partners • Affiliates	• Service Delivery • Delivery of Advertisements • Technical Support • Customer Support • Processing Payments • Analytics • Business Research & Development • Marketing & Promotions • Platform Protection & Fraud Prevention • Compliance with Legal Obligations	• Service Providers • Affiliates • Online identifiers with Advertising Partners (shared for personalized advertisements) • Your Specified Recipient(s) • Government Entities/Law Enforcement
Additional Customer Records, such as bank account number or other financial information	• You (only for business users)	• Service Delivery • Technical Support • Customer Support • Processing Payments • Platform Protection • Compliance with Legal Obligations	• Service Providers • Affiliates • Your Specified Recipient(s)
Characteristics of Protected Classifications, such as age or gender	• Publishers	• Service Delivery • Delivery of Advertisements • Analytics • Business Research & Development • Platform Protection & Fraud Prevention • Compliance with Legal Obligations	• Service Providers • Affiliates • Your Specified Recipient(s) • Government Entities/Law Enforcement
Sensitive Personal Information, such as social security numbers, precise geolocation, or genetic and biometric data*	• AppLovin does not collect or seek to elicit end users’ “sensitive personal information” as defined by the Applicable Laws	N/A	N/A
Commercial Information, such as records of services considered or other purchasing or consuming histories or tendencies	• You or your device(s) • Publishers	• Service Delivery • Delivery of Advertisements • Analytics • Business Research & Development • Platform Protection & Fraud Prevention • Compliance with Legal Obligations	• Service Providers • Affiliates • Your Specified Recipient(s)
Internet or Network Information, such as information regarding interactions with a website, application, or advertisement, or online shopping browser history	• You or your device(s) • Service Providers • Publishers	• Service Delivery • Delivery of Advertisements • Analytics • Business Research & Development • Platform Protection & Fraud Prevention • Compliance with Legal Obligations	• Service Providers • Affiliates • Advertising Partners (shared for personalized advertisements) • Your Specified Recipient(s)
Geolocation Data, such as city or county-level geolocation information	• You or your device(s) • Publishers • Advertising Partners	• Service Delivery • Delivery of Advertisements • Analytics • Business Research & Development • Platform Protection & Fraud Prevention • Compliance with Legal Obligations	• Service Providers • Affiliates • Advertising Partners (shared for personalized advertisements) • Your Specified Recipient(s) • Government Entities/Law Enforcement
Inferences, such as the derivation of information, data, or assumptions from the categories of personal information included above	• You or your device(s) • Publishers • Advertising Partners • Affiliates • Service Providers	• Service Delivery • Delivery of Advertisements • Analytics • Business Research & Development • Platform Protection & Fraud Prevention • Compliance with Legal Obligations	• Service Providers • Affiliates

*AppLovin does not collect or seek to elicit end users’ “sensitive personal information” as defined by the Applicable Laws. This means that AppLovin does not collect social security numbers, drivers’ licenses, financial account or credit card numbers (except as provided by our business customers to us for payment processing purposes), precise geolocation, racial and ethnic characteristics, religious and philosophical beliefs, union membership, the contents of messages (mail, email, or text), mental or physical health condition or diagnosis, sex life or sexual orientation, genetic and biometric data, or personal data from a known child.

AppLovin does not “sell” information as most people would commonly understand that term; AppLovin does not, and will not, disclose your personal information in direct exchange for money or some other form of payment. However, AppLovin may “share” personal information about you for purposes of serving you with personalized ads or content, otherwise known as “interest-based advertising” or “cross-context behavioral advertising.” Under the CCPA and similar state laws’ expansive definition of “sell,” certain advertising and analytics activities may constitute a sale. For example:

When you use a mobile application, the publisher of that application may decide to serve you with interest-based ads. If that application embeds AppLovin’s software, we’ll send a bid request that contains certain of your device information (if available) to our advertising demand side partners to enable their ads to be served to you based on your interests (which they derive from their own or other third-party advertising partners). Under the CCPA, passing device data in a bid request to our demand side partners is “sharing” under the CCPA and may be a “sale” of personal information.

The chart included above sets forth the categories of third parties with whom we have “shared” personal information within the last 12 months.

Data Retention

As explained in our Privacy Policy, we retain the categories of personal information included in the chart above for up to 2 years.

Your Privacy Rights

As a Covered Individual Resident, you may be able to exercise the following rights in relation to the personal information that we may have collected about you, subject to certain limitations and requirements, including the verification of your identity and our right to retain information to comply with our legal obligations, among other circumstances.

Privacy Right	Brief Details
Know and Access your Personal Information	You may request, up to two times in a 12-month period, that we disclose to you the categories and specific pieces of personal information that we have collected about you, the categories of sources from which your personal information has been collected, the business or commercial purpose for collecting your personal information, the categories of personal information that we disclosed for a business purpose, any categories of personal information about you that we sold or shared, the categories of third-parties with whom we have shared your personal information, and the business or commercial purpose for selling your personal information, if applicable.
Request Deletion of your Personal Information	You have the right to request that we delete certain personal information that we may have collected from you.
Opt-Out of the “Sale” or “Sharing” of your Personal Information	AppLovin may “share” personal information about you for purposes of serving you with personalized ads or content, otherwise known as “interest-based advertising,” “targeted advertising,” or “cross-context behavioral advertising.” You have the right to opt-out of any future “sales” or “sharing” of your personal information as defined by the Applicable Laws (and as explained below).
Non-Discrimination	You have the right to exercise the rights conferred on you by the Applicable Laws without discrimination.
Data Portability	You have the right to request that we transmit certain personal information that we may have collected from you to other entities, unless transmitting the information would not be technically feasible.
Correct Inaccurate Information	You have the right to request that we correct errors or inaccurate information in the personal information that we may have collected from you.
Opt-Out of Sharing for Cross-Contextual Behavioral Advertising	You have the right to opt-out of the “sharing” of your personal information for “cross-contextual behavioral advertising,” often referred to as “interest-based advertising” or “targeted advertising.”
Limit the Use or Disclosure of Sensitive Personal Information	In certain circumstances, you have the right to limit the use of any sensitive categories of personal information. As noted above, AppLovin does not collect or seek to elicit sensitive categories of personal information.
Opt-Out of the Use of Automated Decision Making	In certain circumstances, you have the right to opt-out of the use of automated decision making in relation to your personal information.

How to Exercise Your Privacy Rights

To exercise your rights to know and access your personal information or to request deletion of your personal information, you have the following options (listed according to the types of interaction you may have with AppLovin):

For Users of Mobile Games and/or Other Applications, Platforms, or Services Containing the AppLovin SDK or Similar Technologies

To manage the personal information that AppLovin may have about you from the mobile games and/or other applications, platforms, or services that you use, you may download the AppLovin Privacy Management Application from the Apple or Google Play Stores:

To exercise your right to opt-out of interest-based advertising, you have the following options:

Opt-Out through AppLovin Ads. AppLovin allows you to opt-out of all interest-based advertising served by AppLovin through the “i” or “Learn more about ad preferences” link available on the face of an ad served by AppLovin. Once you click on the link, you will see a button to “Opt-Out of Interest-Based Advertising.”

Opt-Out through Device-Level Choices. In addition, if you do not want to receive interest-based advertisements, you can limit the collection of certain information through your device’s settings. Detailed instructions on how to change these device settings can be found in the “Manage Your Privacy Choices” section of our Privacy Policy and in the instructions available here.

Opt-Out through Industry Consumer-Choice Platforms. Finally, you can make choices about data collection for certain companies by visiting an industry consumer-choice platform, such as the NAI or DAA.

Please know that opting out of interest-based advertising does not mean that you will not receive advertising. You may still receive ads, but those ads may be less relevant to your interests.

To exercise any other rights that you may have under applicable law, or if you have any questions regarding any response to your request, please contact our Data Protection Officer using the information in the “Contact Us” section of our Privacy Policy

For Our Website Visitors

To opt-out of the automated collection of your personal information by certain cookies or other data collection technologies through our website, you can click “Cookie Settings” in the footer of our website. In addition, you may follow the steps outlined in the “Cookies and Other Similar Technology” and “Your Advertising/Marketing Choices” sections of our Privacy Policy. To access or manage information that you have manually submitted to us, please contact our Data Protection Officer using the information in the “Contact Us” section of our Privacy Policy.

For Our Customers and Business Contacts

Please contact our Data Protection Officer using the information in the “Contact Us” section of our Privacy Policy. Please provide enough information about you and your request for our Data Protection Officer to be able to identify your information in our records.

* * * *

Please note that requesting to exercise your rights through us will not bear on the personal information processed about you by our third-party partners and customers, including the Publishers that have the AppLovin SDK embedded in their mobile games and/or other applications, platforms, or services. If you wish to exercise your rights with respect to these third parties, please submit a request with each party directly.

Children Under the Age of 16

As explained in our Privacy Policy, children under the age of 16 may not use the AppLovin Services and we do not knowingly collect information from children under the age of 16.

Appointment of an Authorized Agent

Data Access and Deletion Transparency Report

Our annual transparency report shows the number of data access and deletion requests we received last year and how long it typically takes us to fulfill those requests.

Type of Request	Requests Completed*	Average Time to Substantively Respond
Requests to Know and Access	3081	Less than 1 day (successful requests processed automatically)
Requests for Deletions	26830	Less than 1 day (successful requests processed automatically)

*The Data Access and Deletion Transparency Report includes data for US-based users, who submitted requests via the AppLovin Privacy Management App. The AppLovin Privacy Management Application processes all requests automatically, except where the requests cannot be verified.

Updates or Amendments to this Notice

As explained in our Privacy Policy, we may make changes to this Notice from time to time. If we make any changes, we will update the “Effective Date” posted at the top of this Notice. We encourage you to review this Notice periodically.

How to Contact Us

You can find our contact information in the “Contact Us” section of our Privacy Policy.

AppLovin Legal Information

Content

Ingangsdatum: 25 juni 2024

AppLovin Corporation (gezamenlijk, ‘AppLovin’, ‘wij’, ‘ons’, of ‘onze’) levert een reeks producten, functionaliteiten, softwareoplossingen en diensten die bestaan uit de voorgeïnstalleerde Array-toepassing(en) (de ‘App’), de Array Software Development Kit(s) (SDK’s) en diverse andere integraties, interfaces, functies, inhoud en reclameproducten (gezamenlijk de ‘Array-diensten’) die u (‘gebruiker’, ‘eindgebruiker’, of ‘apparaatgebruiker’) helpen mobiele apps en andere producten of diensten te ontdekken, te gebruiken en/of direct te downloaden.

Dit Privacybeleid beschrijft hoe wij omgaan met persoonlijke informatie die wij verzamelen via de Array-diensten van AppLovin. Tenzij anders gedefinieerd in dit Privacybeleid, hebben de in dit Privacybeleid gebruikte termen dezelfde betekenis als in onze Servicevoorwaarden. Daarnaast, en afhankelijk van uw rechtsgebied, beschrijft dit Privacybeleid bepaalde rechten en keuzes met betrekking tot uw informatie die op u van toepassing kunnen zijn.

Door de Diensten op enigerlei wijze te gebruiken of u er toegang toe te verschaffen, erkent u en gaat u akkoord met de praktijken en het beleid die in dit Privacybeleid worden uiteengezet. Als u niet akkoord gaat met onze privacypraktijken, verzoeken wij u te stoppen met het gebruik van onze Diensten.

Persoonsgegevens die wij verzamelen

Wij ontvangen de volgende informatie om de Diensten te verlenen en om gebruikers en onze zakelijke partners beter van dienst te kunnen zijn:

Informatie die wij verzamelen wanneer u onze Diensten gebruikt

Als u een gebruiker bent die interactie heeft met onze Diensten, kunnen wij bepaalde informatie verzamelen, waaronder de volgende gegevens van onze zakelijke partners, het mobiele apparaat van de gebruiker of rechtstreeks van de gebruiker:

informatie over het apparaat, waaronder merk, model, besturingssysteem en geïnstalleerde apps;
apparaateigenschappen met betrekking tot schermgrootte, oriëntatie, geluid, batterij, geheugengebruik van het apparaat, instellingen en opstarttijd;
apparaatinstellingen met betrekking tot toegankelijkheidsfuncties, lettergrootte, thema;
provider;
besturingssysteem;
land, tijdzone en lokale-instellingen (land en voorkeurstaal);
type en snelheid van de netwerkverbinding;
IP-adres;
de internetbrowser die wordt gebruikt om toegang te krijgen tot de Diensten;
advertentie-ID’s (GAID); en
gebruiksinformatie over de app, inclusief maar niet beperkt tot:
- tijd en duur van uw gebruik van de app
- Logboekinformatie over uw interactie met en het gebruik van toepassingen en apparaatfuncties, zoals welke applicaties zijn gedownload, aangeklikt, gedownload, geïnstalleerd en verwijderd, gegevens over netwerkverkeer en door de gebruiker gekozen serviceopties

Wij zullen een ID voor uw apparaat maken en toewijzen (apparaat_ID) die vergelijkbaar is met een accountnummer.

Informatie die wij verzamelen wanneer u onze website bezoekt

Als u ervoor kiest onze website te bezoeken, kunnen wij persoonsgegevens verzamelen die met ons worden gedeeld (zoals uw naam, e-mailadres en alle andere informatie die u ons verstrekt wanneer u contact met ons opneemt voor ondersteuning of feedback geeft). Onze website kan gebruik maken van cookies, webbakens of andere soortgelijke technologieën om informatie over het browsen te verzamelen. U kunt het gebruik van cookies beperken via uw browserinstellingen, maar houd er rekening mee dat bepaalde delen van de website mogelijk niet goed functioneren zonder cookies. Wij werken ook samen met Google Analytics om meer te weten te komen over hoe u onze website gebruikt. Voor meer informatie over de werking van Google Analytics kunt u hier terecht. Om u af te melden bij Google Analytics kunt u hier terecht en de instructies opvolgen.

Informatie uit andere bronnen

Onze reclamepartners kunnen informatie met ons delen die beschrijft hoe vaak gebruikers hun applicaties gebruiken en informatie over gebeurtenissen die binnen hun applicatie plaatsvinden. Wij kunnen ook informatie ontvangen van onze partners (de fabrikant van uw apparaat of uw mobiele provider), zoals de IMEI en het telefoonnummer, die wij gebruiken voor doeleinden van foutopsporing. Wij gebruiken deze informatie om u de Diensten te leveren en om de producten en diensten die wij u leveren te verbeteren, onder meer om fraude te voorkomen en/of uw identiteit te verifiëren. We kunnen informatie die we verzamelen ook combineren met andere informatie die we via analytische technieken afleiden, en we gebruiken die gecombineerde informatie om de Diensten aan te bieden. Dit soort informatie kan transactiegegevens omvatten met betrekking tot de interactie van een consument met een applicatie, zoals informatie over de in een applicatie ondernomen acties, zoals aankopen of installaties van applicaties.

SDK’s (software development kits) voor software voor mobiele applicaties. Wij kunnen onze SDK’s in de app en/of in de aanbevolen apps gebruiken voor verschillende doeleinden, onder andere om ons te voorzien van analyses met betrekking tot het gebruik van onze mobiele toepassingen, om te integreren met sociale media, om functies of functionaliteit toe te voegen aan onze app, of om op interesses gebaseerde reclame mogelijk te maken. SDK’s kunnen derden in staat stellen rechtstreeks informatie te verzamelen via onze mobiele toepassingen.

Hoe we uw persoonsgegevens gebruiken

Wij gebruiken de informatie die wij verzamelen voor het verlenen van onze Diensten en voor het uitvoeren van analyses om onze producten, diensten en technologieën en die van onze partners te verbeteren. De informatie maakt ook aanbevelingen voor reclame en apps mogelijk die het meest geschikt zijn voor onze zakenpartners en gebruikers van het apparaat. Daarnaast gebruiken wij de informatie om de prestaties van reclamecampagnes van onze zakelijke partners te analyseren en hen te voorzien van prestatierapporten. Meer specifiek kunnen wij uw informatie gebruiken voor het volgende:

Onze Diensten aan u leveren, waaronder het doen van aanbevelingen voor apps waarin u mogelijk geïnteresseerd bent, u informeren over updates voor apps die op uw telefoon staan zodat u gemakkelijk de nieuwste versie kunt installeren, automatische updates van onze Diensten, debuggen of het aangaan van andere transacties met ons
U in staat stellen een account aan te maken en anderszins met ons en onze partner-apps te communiceren
Bepalen of u in aanmerking komt voor bepaalde producten en/of diensten
Met u communiceren over onze Diensten, inclusief het beantwoorden van uw verzoeken om klantenservice of het beantwoorden van vragen of correspondentie die u ons stuurt
U marketing met betrekking tot onze diensten aanbieden
Onze website, app, producten en diensten analyseren en verbeteren, inclusief het analyseren van trends en gebruik
Markttrends en consumentengedrag analyseren voor interne bedrijfsdoeleinden
Fraude voorkomen en/of beveiligingsproblemen of andere juridische problemen opsporen, onderzoeken of verhelpen
Voldoen aan toepasselijke wet- en regelgeving of reageren op juridische processen of wetshandhavingsverzoeken
Het vervullen van elk ander doel waarvoor u persoonsgegevens verstrekt of toestemming geeft

Bij het exploiteren van ons bedrijf en het werken om u de Diensten te leveren (Diensten voor direct downloaden worden in de volgende rubriek beschreven), kunnen wij, tenzij anders aangegeven, uw informatie op de volgende manieren bekendmaken of delen:

Met de aanbevolen apps, onze gelieerde ondernemingen en onze zakenpartners. Wanneer u Array-diensten gebruikt, kunnen wij informatie delen met de aanbevolen apps, onze gelieerde ondernemingen voor zover hun apps aanbevolen apps zijn, en zakenpartners (providers van apparaten en OEM’s) die onze Diensten aanbieden, ook wanneer dit noodzakelijk is om onze Diensten te verlenen en voor attributiedoeleinden.
Met onze dienstverleners. We dragen informatie over aan dienstverleners en andere partners die ons bedrijf ondersteunen, met bijvoorbeeld het leveren van technische infrastructuurdiensten, het analyseren hoe onze Diensten worden gebruikt, het meten van de effectiviteit van advertenties en diensten, het leveren van klantenservice of het faciliteren van betalingen. Deze partners zijn onderworpen aan strikte verplichtingen op het gebied van geheimhouding op een manier die in overeenstemming is met dit Privacybeleid en de overeenkomsten die wij met hen aangaan.
Met derden om juridische of veiligheidsredenen. Wij kunnen informatie over u delen als we redelijkerwijs van mening zijn dat het bekendmaken van de informatie nodig is om te voldoen aan geldige juridische procedures, toepasselijke wetten en voorschriften, om mogelijke schendingen van onze Gebruiksvoorwaarden of ons Privacybeleid te onderzoeken, te verhelpen of af te dwingen en om fraude of beveiligingsproblemen op te sporen en op te lossen.
Met derden als onderdeel van een overname of liquidatie. Als wij betrokken zijn bij een fusie, verkoop van activa, financiering, bedrijfsafsplitsing, reorganisatie of overname van ons bedrijf of een deel daarvan aan een ander bedrijf of als wij een liquidatie- of faillissementsprocedure ondergaan, kunnen wij uw gegevens delen in verband met een dergelijke transactie of procedure voor en/of nadat de transactie is gesloten of de procedure is afgerond. Wij kunnen ook persoonsgegevens bekendmaken in geval van insolventie, faillissement of curatele.
Met uw toestemming. We kunnen informatie op andere manieren delen als u ons daarvoor toestemming geeft of ons daartoe opdracht geeft.

Diensten voor direct downloaden

Hoe we uw persoonsgegevens gebruiken bij direct downloaden

Wanneer u ervoor kiest om bepaalde toepassingen te installeren op een apparaat dat Array-functies bevat, gebruiken we de informatie die we verzamelen om het rechtstreeks downloaden van dergelijke toepassingen mogelijk te maken. Wij verwijzen naar dergelijke informatie als ‘Persoonsgegevens voor direct downloaden’, en naar dergelijke functionaliteit als ‘Diensten voor direct downloaden’.

Meer specifiek kunnen wij uw persoonsgegevens voor direct downloaden gebruiken voor het volgende:

Onze Diensten voor direct downloaden aan u ter beschikking stellen, inclusief automatische updates van onze Diensten en debugging
(Alleen voor gebruikers in de VS) Analyses uitvoeren om onze producten, diensten en technologieën te verbeteren
Met u communiceren over onze Diensten, inclusief het beantwoorden van uw verzoeken om klantenservice of het beantwoorden van vragen of correspondentie die u ons stuurt
Fraude voorkomen en/of beveiligingsproblemen of andere juridische problemen opsporen, onderzoeken of verhelpen
Voldoen aan toepasselijke wet- en regelgeving of reageren op juridische processen of wetshandhavingsverzoeken
Het vervullen van elk ander doel waarvoor u persoonsgegevens verstrekt of toestemming geeft

De Diensten voor direct downloaden geven geen aanbevelingen voor apps, en wij gebruiken uw Persoonsgegevens voor direct downloaden niet om aanbevelingen voor apps te geven.

Hoe we uw persoonsgegevens voor direct downloaden delen

Bij het exploiteren van ons bedrijf en het werken om u de Diensten voor direct downloaden te leveren, kunnen wij, tenzij anders aangegeven, uw persoonsgegevens voor direct downloaden op de volgende manieren bekendmaken of delen:

Met onze dienstverleners. We dragen uw persoonsgegevens voor direct downloaden over aan dienstverleners en andere partners die ons bedrijf ondersteunen, met bijvoorbeeld het leveren van technische infrastructuurdiensten, het analyseren hoe onze Diensten voor direct downloaden worden gebruikt en het leveren van klantenservice. Deze partners zijn onderworpen aan strikte verplichtingen op het gebied van geheimhouding op een manier die in overeenstemming is met dit Privacybeleid en de overeenkomsten die wij met hen aangaan.
Met derden om juridische of veiligheidsredenen. Wij kunnen uw persoonsgegevens voor direct downloaden delen als we redelijkerwijs van mening zijn dat het bekendmaken van dergelijke gegevens nodig is om te voldoen aan geldige juridische procedures, toepasselijke wetten en voorschriften, om mogelijke schendingen van onze Gebruiksvoorwaarden of ons Privacybeleid te onderzoeken, te verhelpen of af te dwingen en om fraude of beveiligingsproblemen op te sporen en op te lossen.
Met derden als onderdeel van een overname of liquidatie. Als wij betrokken zijn bij een fusie, verkoop van activa, financiering, bedrijfsafsplitsing, reorganisatie of overname van ons bedrijf of een deel daarvan aan een ander bedrijf of als wij een liquidatie- of faillissementsprocedure ondergaan, kunnen wij uw persoonsgegevens voor direct downloaden delen in verband met een dergelijke transactie of procedure voor en/of nadat de transactie is gesloten of de procedure is afgerond. Wij kunnen uw persoonsgegevens voor direct downloaden ook bekendmaken in geval van insolventie, faillissement of curatele.
Met uw toestemming. We kunnen uw persoonsgegevens voor direct downloaden op andere manieren delen als u ons daarvoor toestemming geeft of ons daartoe opdracht geeft.

We delen uw persoonsgegevens voor direct downloaden niet met externe reclamepartners

Hoe we gedeïdentificeerde en/of geaggregeerde informatie gebruiken en delen

Persoonsgegevens en andere informatie kunnen gedeïdentificeerd en/of samengevoegd worden op een manier die de persoonlijk identificeerbare componenten verwijdert. Gedeïdentificeerde en/of geaggregeerde informatie is geen en wordt niet behandeld als persoonsgegevens en kan door ons worden gebruikt en gedeeld met derden om inzicht te verschaffen in de ontwikkeling of verbetering van producten of diensten, marketing, beleggingsonderzoek of voor andere wettelijk toegestane doeleinden. Deze derden kunnen de gedeïdentificeerde en/of geaggregeerde informatie ook gebruiken en bekendmaken voor hun eigen zakelijke doeleinden, met inbegrip van inzicht in het winkelgedrag van consumenten, investeringsonderzoek, markttrends en andere inzichten en voor andere wettelijk toegestane doeleinden.

Uw rechten en keuzes op het gebied van privacy

U kunt het recht hebben om toegang te vragen tot uw persoonsgegevens, deze te corrigeren, te wijzigen, te verwijderen, over te dragen aan een andere dienstverlener, deze te beperken of bezwaar te maken tegen bepaald gebruik van uw persoonsgegevens (bijvoorbeeld direct marketing). Wij zullen u niet meer in rekening brengen of een ander niveau van dienstverlening bieden als u een van deze rechten uitoefent. Bij wijzigingen kunnen wij echter een kopie van de ongewijzigde informatie in onze administratie bewaren. U kunt ook contact met ons opnemen over vragen of verzoeken met betrekking tot uw persoonlijke gegevens door een e-mail te sturen naar [email protected]. Om uw privacy te beschermen kunnen wij u, voordat wij u toegang geven of u uw gegevens laten bijwerken, vragen uw identiteit te verifiëren of aanvullende informatie te verstrekken. Wij kunnen een verzoek om een aantal redenen afwijzen, bijvoorbeeld omdat het verzoek de privacy van andere gebruikers in gevaar brengt, technische inspanningen vereist die niet in verhouding staan tot het verzoek, repetitief is, of onwettig is.

Met bijgewerkte versies van Android kunt u het verzamelen van informatie door apps van mobiele apparaten, waaronder advertentie-ID’s en locatiegegevens, beperken; ga naar de instellingen van uw apparaat om deze functies op uw apparaat in te stellen. U kunt ook keuzes maken over het verzamelen van gegevens en zich afmelden voor op interesses gebaseerde reclame door deelnemende bedrijven door naar een platform voor consumentenkeuze in de branche te gaan, zoals het Network Advertising Initiative (hier) of de Digital Advertising Alliance (hier).

Houd er rekening mee dat u nog steeds advertenties op uw apparaat kunt ontvangen na het beperken van de verwerking van informatie voor op interesses gebaseerde advertenties, maar dat deze advertenties minder relevant voor uw interesses kunnen zijn.

Specifieke bepalingen voor consumenten in de EU en het VK

Internationale overdracht

Wij kunnen bepaalde persoonsgegevens overdragen aan de VS en vertrouwen op de standaardcontractbepalingen van de EU en andere waarborgen om dergelijke overdracht mogelijk te maken.

Wettelijke grondslag voor verwerking

In bepaalde gevallen verwerken wij uw persoonsgegevens wanneer dit noodzakelijk is voor de uitvoering van een overeenkomst waarbij u partij bent, zoals om de Diensten aan u te leveren. Wij kunnen uw persoonsgegevens ook verwerken om uw vragen over onze producten en diensten te beantwoorden.

In andere gevallen verwerken we uw persoonsgegevens waar dit wettelijk verplicht is. We kunnen uw persoonsgegevens ook verwerken indien dit noodzakelijk is om uw belangen of de belangen van een derde partij te beschermen.

Daarnaast verwerken wij uw persoonsgegevens waar nodig ten behoeve van fraudepreventie, het verbeteren van ons netwerk en onze diensten en marketing van onze diensten aan zakelijke partners; dit waar deze belangen niet zwaarder wegen dan uw rechten met betrekking tot gegevensbescherming.

Als het verwerken van persoonsgegevens noodzakelijk is en er geen andere rechtsgrond bestaat voor deze verwerking, zullen wij er in het algemeen voor zorgen dat er toestemming van u is verkregen. U hebt te allen tijde het recht om uw toestemming voor de verwerking van persoonsgegevens in te trekken.

Neem voor vragen over de verwerking van gegevens contact op met onze functionaris voor gegevensbescherming. Ga naar het gedeelte ‘Contact’ hieronder voor contactgegevens.

Kinderen

De Diensten zijn niet bedoeld voor gebruik door kinderen (van 16 jaar of een hogere leeftijd zoals vereist door toepasselijke wetgeving). Wij verzamelen niet bewust persoonsgegevens van kinderen via de Diensten en staan hen niet bewust toe om onze Diensten te gebruiken. Als wij ontdekken dat wij onbedoeld persoonsgegevens van een kind hebben verzameld, zullen wij deze gegevens verwijderen. Als u denkt dat wij persoonsgegevens hebben verzameld van of over een kind, neem dan contact met ons op via [email protected].

Uw rechten

Als u een persoon in de EU of het VK bent, kunt u:

om toegang verzoeken tot de persoonsgegevens die we over u in bezit hebben;
ons verzoeken uw persoonsgegevens te corrigeren of te verwijderen;
ons verzoeken de verwerking van uw persoonsgegevens te beperken of te blokkeren;
onder bepaalde omstandigheden persoonsgegevens over uzelf ontvangen die wij opslaan en doorgeven aan anderen, zonder belemmering van onze kant, inclusief het verzoek om uw persoonlijke gegevens rechtstreeks aan een ander te verstrekken, d.w.z. een recht op gegevensoverdraagbaarheid; en
uw toestemming voor het verwerken van uw persoonsgegevens, indien u deze eerder aan ons hebt verstrekt, intrekken.

Als u de hierboven beschreven rechten wilt uitoefenen, verzoeken wij u ons een e-mail te sturen via [email protected]. Houd er rekening mee dat wij u deze rechten onder bepaalde omstandigheden niet kunnen verlenen, bijvoorbeeld als wij hiertoe wettelijk niet in staat zijn.

Daarnaast heeft u het recht om een klacht tegen ons in te dienen. Neem hiervoor contact op met de toezichthoudende instantie in het land waar u woont.

[EINDE VAN DE BEPALINGEN SPECIFIEK VOOR DE EU / HET VK]

Privacybepalingen voor meerdere staten in de VS

Dit gedeelte is alleen van toepassing op individuele inwoners (de ‘Verzekerde Individuele Inwoners’) van de Amerikaanse staten die uitgebreide privacywetten voor consumenten hebben aangenomen, waaronder de California Consumer Privacy Act van 2018, zoals gewijzigd door de California Privacy Rights Act (‘CCPA’), de Colorado Privacy Act, de Connecticut Data Privacy Act, de Virginia Consumer Data Protection Act, de Utah Consumer Privacy Act, en elk van hun bijbehorende verordeningen, evenals soortgelijke privacywetten voor consumenten die in de toekomst kunnen worden aangenomen (gezamenlijk de ‘Toepasselijke wetten’).

Verzamelen, gebruiken en bekendmaken van persoonsgegevens

De onderstaande tabel geeft een overzicht van de categorieën persoonsgegevens die wij verzamelen, de bronnen van de verzamelde persoonsgegevens, de zakelijke doeleinden voor onze verzameling en de categorieën derden aan wie wij persoonsgegevens ‘bekendmaken’ of met wie wij deze ‘delen’. De grafiek beschrijft onze huidige praktijken en die van de afgelopen 12 maanden.

Categorie van persoonsgegevens die worden verzameld	Bron(nen) van persoonsgegevens	Zakelijk(e) doeleinde(n) voor het verzamelen	Derden – bekendmaken voor een zakelijk doel
Identificatoren, zoals IP-adres en online identificatoren (zoals advertentie-ID)	• U of uw apparaat/apparaten • Affiliates	• Levering van diensten • Levering van advertenties (niet van toepassing op Diensten voor direct downloaden) • Technische ondersteuning • Klantenservice • Analytica • Zakelijk onderzoek en ontwikkeling (niet van toepassing op Diensten voor direct downloaden) • Marketing en promoties (niet van toepassing op Diensten voor direct downloaden) • Platformbescherming en fraudepreventie • Naleving van wettelijke verplichtingen	• Dienstverleners • Affiliates • Door u opgegeven ontvanger(s) • Overheidsinstanties/wetshandhaving
Identificatoren, zoals IMEI en telefoonnummer	• Fabrikant van uw apparaat of uw mobiele provider	• Levering van diensten • Debugging • Technische ondersteuning • Klantenservice • Analytica • Platformbescherming en fraudepreventie • Naleving van wettelijke verplichtingen	• Affiliates • Door u opgegeven ontvanger(s) • Overheidsinstanties/wetshandhaving
Gevoelige persoonsgegevens, zoals BSN, precieze geolocatie of genetische en biometrische gegevens*	• AppLovin verzamelt geen ‘gevoelige persoonsgegevens’ van eindgebruikers, zoals gedefinieerd door toepasselijke wetgeving, en probeert deze ook niet te achterhalen.	N.v.t.	N.v.t.
Commerciële informatie, zoals gegevens over overwogen diensten of andere aankoop- of consumptiegeschiedenis of -tendensen (bijv. impressie-, klik-, installatiegegevens)	• U of uw apparaat/apparaten • Affiliates	• Levering van diensten • Levering van advertenties (niet van toepassing op Diensten voor direct downloaden) • Analytica • Zakelijk onderzoek en ontwikkeling • Platformbescherming en fraudepreventie • Naleving van wettelijke verplichtingen	• Dienstverleners • Affiliates • Door u opgegeven ontvanger(s)
Internet- of netwerkinformatie, zoals informatie over interacties met een website, applicatie of advertentie, of online browsergeschiedenis	• U of uw apparaat/apparaten	• Levering van diensten • Levering van advertenties (niet van toepassing op Diensten voor direct downloaden) • Analytica • Zakelijk onderzoek en ontwikkeling • Platformbescherming en fraudepreventie • Naleving van wettelijke verplichtingen	• Dienstverleners • Affiliates • Door u opgegeven ontvanger(s)
Geolocatiegegevens, zoals landgebonden geolocatie-informatie	N.v.t.	N.v.t.	N.v.t.
Conclusies, zoals het afleiden van informatie, gegevens of veronderstellingen uit de hierboven vermelde categorieën van persoonlijke informatie	• U of uw apparaat/apparaten • Affiliates	• Levering van diensten • Levering van advertenties (niet van toepassing op Diensten voor direct downloaden) • Analytica • Zakelijk onderzoek en ontwikkeling • Platformbescherming en fraudepreventie • Naleving van wettelijke verplichtingen	• Dienstverleners • Affiliates

*AppLovin verzamelt geen ‘gevoelige persoonsgegevens’ van eindgebruikers, zoals gedefinieerd door toepasselijke wetgeving, en probeert deze ook niet te achterhalen. Dit betekent dat AppLovin geen burgerservicenummers, rijbewijzen, nummers van financiële rekeningen of creditcards verzamelt (behalve als deze door onze zakelijke klanten aan ons worden verstrekt voor doleinden van het verwerken van betalingen), precieze geolocatie, raciale en etnische kenmerken, religieuze en filosofische overtuigingen, lidmaatschap van een vakbond, de inhoud van berichten (post, e-mail of tekst), geestelijke of lichamelijke gezondheidstoestand of diagnose, seksleven of seksuele geaardheid, genetische en biometrische gegevens, of persoonlijke gegevens van een bekend kind.

Verkopen of delen van persoonsgegevens

AppLovin ‘verkoopt’ geen informatie in de zin van de manier waarop de meeste mensen die term invullen; AppLovin maakt uw persoonsgegevens niet bekend, en zal dat ook niet doen, in directe ruil voor geld of een andere vorm van betaling. Bovendien ‘deelt’ AppLovin geen persoonlijke informatie over u met derden voor ‘cross-context gedragsadvertenties’. AppLovin ‘deelt’ uw persoonlijke informatie alleen met aan AppLovin gelieerde ondernemingen, dienstverleners, door u gespecificeerde ontvangers of overheidsinstanties/wetshandhavers indien dit vereist is. In de bovenstaande tabel staan de categorieën derden waarmee wij in de afgelopen 12 maanden persoonlijke gegevens hebben ‘gedeeld’.

Uw rechten op het gebied van privacy

Als Gedekte Individuele Inwoner kunt u mogelijk de volgende rechten uitoefenen met betrekking tot de persoonsgegevens die wij over u verzameld hebben, met inachtneming van bepaalde beperkingen en vereisten, waaronder de verificatie van uw identiteit en ons recht om informatie te bewaren om te voldoen aan onze wettelijke verplichtingen, naast andere omstandigheden.

Recht op het gebied van privacy	Details in het kort
Kennis van en toegang tot uw persoonsgegevens	U kunt ons maximaal tweemaal per periode van 12 maanden verzoeken u de categorieën en specifieke stukken persoonsgegevens bekend te maken die wij over u hebben verzameld, de categorieën bronnen waar uw persoonsgegevens zijn verzameld, het zakelijke of commerciële doel voor het verzamelen van uw persoonsgegevens, de categorieën persoonsgegevens die wij voor zakelijke doeleinden bekend hebben gemaakt, alle categorieën persoonsgegevens over u die wij hebben verkocht of gedeeld, de categorieën derden met wie wij uw persoonsgegevens hebben gedeeld, en het zakelijke of commerciële doel voor het verkopen van uw persoonsgegevens, indien van toepassing.
Verzoeken om verwijdering van uw persoonsgegevens	U hebt het recht om te verzoeken dat wij bepaalde persoonsgegevens verwijderen die wij van u hebben verzameld.
Afmelden voor ‘verkopen’ of ‘delen’ van uw persoonsgegevens	Voor zover AppLovin persoonlijke informatie over u ‘deelt’ om u gepersonaliseerde advertenties of inhoud aan te bieden, ook bekend als ‘op interesses gebaseerde advertenties’, ‘gerichte advertenties’ of ‘cross-context gedragsadvertenties’, hebt u het recht om u af te melden voor elke toekomstige ‘verkoop’ of ‘delen’ van uw persoonlijke informatie zoals gedefinieerd door toepasselijke wetgeving (en zoals hieronder uitgelegd).
Non-discriminatie	U hebt het recht om de rechten die de toepasselijke wetgeving u toekent zonder discriminatie uit te oefenen.
Portabiliteit van gegevens	U hebt het recht om ons te verzoeken dat wij bepaalde persoonsgegevens die wij van u hebben verzameld, overdragen aan andere instanties, tenzij het overdragen van deze informatie technisch niet haalbaar is.
Onjuiste gegevens corrigeren	U hebt het recht om ons te verzoeken fouten of onnauwkeurige informatie in de persoonsgegevens die wij over u verzameld hebben, te corrigeren.
Afmelden voor delen voor cross-context gedragsadvertenties	Voor zover AppLovin persoonlijke informatie over u ‘deelt’ voor ‘cross-context gedragsadvertenties’, vaak ook ‘op interesses gebaseerde advertenties’ of ‘gerichte advertenties’ genoemd, hebt u het recht om zich af te melden voor dergelijk ‘delen’ .
Het gebruik of bekendmaken van gevoelige persoonsgegevens beperken	Onder bepaalde omstandigheden hebt u het recht om het gebruik van gevoelige categorieën van persoonsgegevens te beperken. Zoals hierboven aangegeven, verzamelt AppLovin geen gevoelige categorieën van persoonsgegevens en probeert AppLovin deze ook niet te verzamelen.
Afmelden voor het gebruik van automatisch beslissingen nemen	Onder bepaalde omstandigheden hebt u het recht om het gebruik van gevoelige categorieën van persoonsgegevens te beperken.

Het uitoefenen van uw rechten

Om uw recht op kennisname, recht op toegang, recht op correctie, recht op verwijdering, recht op afmelden voor verkoop of delen van informatie, of enig ander recht dat u volgens de toepasselijke wetgeving heeft, uit te oefenen, dient u een verzoek in door in de ‘Instellingen’ van uw apparaat naar ‘Mijn keuzes op het gebied van privacy’ te gaan of een e-mail te sturen naar [email protected] of door ons te schrijven op het fysieke adres in het gedeelte ‘Contact opnemen’ hieronder, met als onderwerpregel ‘Data Privacy Rights Request’ en met vermelding van welk(e) recht(en) u wilt uitoefenen (bijvoorbeeld uw recht op verwijdering). Wij zullen uw identiteit moeten verifiëren voordat wij uw verzoek kunnen verwerken. Om uw identiteit te verifiëren, zullen wij over het algemeen voldoende informatie die u ons verstrekt, moeten vergelijken met de informatie die wij over u in onze systemen bewaren. Onder bepaalde omstandigheden kunnen wij een verzoek om de hierboven beschreven rechten uit te oefenen afwijzen, met name wanneer wij uw identiteit niet kunnen verifiëren of uw gegevens niet in onze systemen kunnen vinden. Als wij niet in staat zijn om aan uw verzoek of een deel ervan te voldoen, zullen wij de redenen voor het niet voldoen aan het verzoek toelichten.

Onder bepaalde omstandigheden is het u toegestaan een gemachtigde in te schakelen om namens u verzoeken in te dienen wanneer (i) u voldoende bewijs levert dat de verzoeker een gemachtigde is met schriftelijke toestemming om namens u te handelen en (ii) u uw eigen identiteit voldoende bij ons verifieert.

Afhankelijk van de staat waarin u zich bevindt, kunt u, als u een verzoek hebt ingediend waaraan wij volgens u niet hebben voldaan, contact met ons opnemen om tegen onze beslissing in beroep te gaan door te reageren op ons antwoord op uw verzoek, of door contact met ons op te nemen op [email protected].

Wij streven ernaar om binnen 45 dagen na ontvangst van een verzoek van een consument te reageren op het betreffende verzoek. Als wij meer tijd nodig hebben, zullen wij u schriftelijk op de hoogte stellen van de reden en de duur van de verlenging.

[EINDE VAN DE PRIVACYBEPALINGEN VOOR MEERDERE STATEN IN DE VS]

Overige websites en diensten

Onze Diensten bevatten mogelijk links naar websites en aanbevolen apps van derden. Wij zijn niet verantwoordelijk voor het privacybeleid of de inhoud van dergelijke websites en mobiele apps van derden. Mocht u vragen hebben over de privacypraktijken van deze bedrijven, dan dient u hun beleid na te gaan of direct contact met hen op te nemen.

Beveiliging van uw informatie

Wij treffen redelijke en passende technische en organisatorische maatregelen om te helpen de beveiliging van de informatie die door de Diensten wordt verzameld, te beschermen tegen toevallige of onwettige toegang, vernietiging, verlies, wijziging of beschadiging. Geen enkel beveiligingssysteem is echter ondoordringbaar en wij kunnen de veiligheid van uw persoonsgegevens niet garanderen.

Bewaren van gegevens

We bewaren de gegevens die we via de Diensten verzamelen maximaal 2 jaar. Informatie wordt automatisch uit ons systeem verwijderd als de Diensten in de afgelopen 2 jaar geen bijgewerkte informatie voor een apparaat hebben ontvangen. Houd er rekening mee dat we informatie in onze systemen zo lang bewaren als nodig is om aan onze wettelijke verplichtingen te voldoen, geschillen op te lossen en onze overeenkomsten af te dwingen.

Opslag van gegevens en overdracht van persoonsgegevens buiten uw land

Wij slaan informatie die wij van uw apparaat verzamelen op bij onze providers van cloudopslag in de Verenigde Staten. Als u niet in de Verenigde Staten woont, zullen wij uw gegevens overbrengen naar en opslaan in de Verenigde Staten. Als u in de Europese Economische Ruimte, het Verenigd Koninkrijk of Zwitserland woont, dragen wij uw gegevens over naar de Verenigde Staten op basis van de standaardcontractbepalingen van de EU (zoals hierboven aangegeven onder ‘Specifieke bepalingen voor consumenten in de EU en het VK’ – ‘Internationale overdracht’.

De privacy van kinderen

De Diensten zijn ontworpen voor personen boven de minimumleeftijd om toestemming te geven voor gegevensverwerking (bijvoorbeeld 13 jaar in de Verenigde Staten en 16 jaar in sommige delen van de EU) en zijn niet bedoeld voor gebruik door kinderen. Wij verzamelen of verwerken niet bewust persoonsgegevens van kinderen, waarbij inbegrepen kinderen in de Europese Economische Ruimte, het Verenigd Koninkrijk en Zwitserland, behalve om aan de wet te voldoen of de legitieme belangen van onze partners te ondersteunen, zoals hierboven omschreven. Als u denkt dat uw kind ons persoonsgegevens heeft verstrekt, neem dan contact met ons op via [email protected]. Wij zullen dan redelijke inspanningen leveren om de informatie uit onze bestanden te verwijderen.

Wijzigingen in het Privacybeleid

We behouden ons het recht voor om dit Privacybeleid van tijd tot tijd te wijzigen. Elke belangrijke wijziging zal in dit Privacybeleid worden weergegeven. We zullen de datum vermelden waarop dit Privacybeleid voor het laatst is bijgewerkt. Door de Diensten na die datum te blijven gebruiken, gaat u akkoord met de privacypraktijken in het bijgewerkte Privacybeleid.

Contact met ons opnemen

Als u vragen of opmerkingen heeft over dit Privacybeleid, kunt u ons schrijven op:

Data Protection Officer
AppLovin Corporation
1100 Page Mill Road
Palo Alto, CA 94304, VS

U kunt ook contact met ons opnemen via e-mail op [email protected].

AppLovin Legal Information

Content

Date d’entrée en vigueur : 25 juin 2024

AppLovin Corporation (ci-après collectivement « AppLovin », « nous », « notre » ou « nos ») fournit une suite de produits, fonctionnalités, solutions logicielles et services qui incluent la ou les application(s) préinstallée(s) Array (ci-après « Application »), le(s) kit(s) de développement logiciel(s) Array (SDK), ainsi que tout contenu, intégration, interface, fonctionnalité ou autre produit publicitaire (ci-après collectivement les « Services Array ») qui vous (ci-après « utilisateur », « utilisateur final » ou « utilisateur d’appareil ») permettent de découvrir, d’utiliser et/ou de télécharger des applications mobiles et d’autres produits ou services.

La présente Politique de confidentialité décrit la manière dont nous traitons les informations personnelles que nous recueillons par le biais de nos services Array AppLovin. Sauf définition contraire dans la présente Politique de confidentialité, les termes utilisés dans la présente Politique de confidentialité ont la même signification que dans nos Conditions d’utilisation. De plus, selon votre juridiction, la présente Politique de confidentialité décrit certains droits et choix possibles vis-à-vis des informations qui pourraient vous concerner.

En utilisant ou en accédant aux Services de quelque manière que ce soit, vous reconnaissez et acceptez les pratiques et les conditions décrites dans la présente Politique de confidentialité. Si vous n’acceptez pas nos pratiques en matière de confidentialité, nous vous invitons à cesser d’utiliser nos Services.

Informations personnelles que nous collectons

Nous recueillons les informations suivantes afin de fournir les Services et de mieux servir les utilisateurs et nos partenaires commerciaux :

Informations que nous collectons lorsque vous utilisez nos Services

Si vous êtes un utilisateur interagissant avec nos services, nous pouvons collecter certaines informations, y compris les suivantes, auprès de nos partenaires commerciaux, de l’appareil mobile de l’utilisateur ou directement auprès de l’utilisateur :

Informations de l’appareil, y compris le fabricant, le modèle, le système d’exploitation et les applis installées ;
Les propriétés de l’appareil concernant la taille de l’écran, son orientation, le volume sonore, la batterie, l’utilisation de la mémoire, les paramètres et le démarrage ;
Les paramètres de l’appareil concernant l’accessibilité, la taille de la police et le thème ;
L’opérateur mobile ;
Le système d’exploitation ;
Le pays, le fuseau horaire et les paramètres locaux (pays et langue préférés) ;
Le type et la vitesse de la connexion réseau ;
L’adresse IP ;
L’agent utilisateur du navigateur Internet utilisé pour accéder aux Services ;
L’identifiant publicitaire (GAID) ; et
Les informations sur l’utilisation de l’application, y compris, mais sans s’y limiter :
- La période et la durée d’utilisation de votre application ;
- Les informations enregistrées relatives à votre interaction avec les applications et les fonctions de l’appareil et à leur utilisation, telles que les applications consultées, ouvertes, téléchargées, installées et désinstallées, les données de trafic du réseau et les options de service choisies par l’utilisateur.

Nous créons et attribuons à votre appareil un identifiant (Device_Id) semblable à un numéro de compte.

Informations que nous collectons lorsque vous consultez notre site Internet

Si vous choisissez d’accéder à notre site Internet, nous pouvons collecter des informations personnelles partagées avec nous (telles que le nom, l’adresse électronique ou toute autre information que vous nous communiquez lorsque vous nous contactez pour obtenir de l’aide ou nous faire part de vos commentaires). Notre site Internet peut également utiliser des cookies, des balises Internet ou d’autres technologies similaires pour collecter des informations sur votre navigation. Vous pouvez être en mesure de limiter l’utilisation des cookies dans les paramètres de votre navigateur, mais notez que certaines parties du site Internet pourraient ne pas fonctionner correctement sans cookies. Nous collaborons également avec Google Analytics pour en savoir plus sur la façon dont vous utilisez notre site Internet. Pour plus d’informations sur le fonctionnement de Google Analytics, vous pouvez consulter ce site. Pour désactiver Google Analytics, vous pouvez vous rendre sur ce site et suivre les instructions.

Informations provenant d’autres sources

Nos partenaires publicitaires peuvent partager avec nous des informations sur la fréquence d’utilisation de leurs applications par les utilisateurs et des informations sur les événements qui se produisent dans leur application. Nous sommes également susceptibles de recevoir des informations de la part de nos partenaires (fabricant de votre appareil ou opérateur mobile) telles que le numéro IMEI et numéro de téléphone que nous utilisons à des fins de débogage. Nous utilisons ces informations pour vous fournir les Services et pour optimiser les produits et services que nous vous proposons, notamment pour prévenir la fraude et/ou vérifier votre identité. Nous pouvons également regrouper les informations que nous collectons avec d’autres informations que nous obtenons par le biais de techniques analytiques, et nous utilisons ces informations regroupées pour offrir les Services. Ce type d’informations peut inclure des données transactionnelles liées à l’interaction d’un consommateur avec une application, telles que des informations sur les actions effectuées dans une application comme les achats ou à l’installation d’une application.

Kits de développement logiciels d’application mobile. Nous pouvons utiliser nos SDK dans l’Application, l’application d’un partenaire et/ou dans les applications recommandées à des fins diverses, y compris pour nous fournir des analyses concernant l’utilisation de nos applications mobiles, pour intégrer les médias sociaux, ajouter des caractéristiques ou des fonctionnalités à notre application, ou pour faciliter la publicité basée sur les centres d’intérêt. Les SDK peuvent permettre à des tiers de collecter des informations directement par le biais de nos applications mobiles.

Utilisation de vos informations personnelles

Nous utilisons les informations que nous collectons dans le but de fournir nos Services et d’effectuer des analyses pour améliorer nos produits, services et technologies ainsi que ceux de nos partenaires. Ces informations permettent également de recommander des publicités et des applications qui conviennent le mieux à nos partenaires commerciaux et aux utilisateurs de ces appareils. De plus, nous utilisons ces informations pour analyser les performances des campagnes publicitaires de nos partenaires commerciaux et leur fournir des rapports de performance. Plus précisément, nous pouvons utiliser vos informations pour :

Vous fournir nos services, y compris pour vous recommander des applications susceptibles de vous intéresser, pour vous informer des mises à jour disponibles sur votre téléphone afin que vous installiez la dernière version, pour les mises à jour automatiques de nos Services, pour le débogage ou pour effectuer d’autres transactions avec nous ;
Vous permettre de créer un compte et d’interagir avec nous et nos applications partenaires ;
Déterminer votre admissibilité à certains produits et/ou services ;
Vous communiquer des informations sur nos services, y compris pour répondre à vos demandes de service client ou répondre aux demandes de renseignements ou aux correspondances que vous nous envoyez ;
Vous présenter des offres commerciales relatives à nos Services ;
Analyser et améliorer notre site Internet, notre application, nos produits et nos Services, y compris l’analyse des tendances et de l’utilisation ;
Analyser les tendances du marché et les comportements des consommateurs à des fins commerciales internes ;
Éviter la fraude, détecter, enquêter ou remédier à des problèmes de sécurité ou à d’autres problèmes juridiques ;
Se conformer aux lois et réglementations applicables ou répondre aux demandes de procédures juridiques ou de droit applicable ;
Atteindre tout autre objectif pour lequel vous donnez votre autorisation ou votre consentement.

Dans le cadre de l’exploitation de notre entreprise et de notre travail pour vous fournir les Services (Services de téléchargement direct décrit dans la prochaine section), sauf indication contraire ailleurs, nous pouvons divulguer ou partager vos informations de la manière suivante :

Avec les applications recommandées, nos sociétés affiliées et nos partenaires commerciaux. Quand vous utilisez les Services Array, nous pouvons partager des informations avec les applications recommandées, nos sociétés affiliées si leurs applications sont des applications recommandées, et avec les partenaires commerciaux (les fournisseurs d’appareils et les équipementiers) qui offrent nos services, y compris lorsque cela est nécessaire pour fournir nos services et à des fins d’attribution.
Avec nos fournisseurs de services. Nous transférons des informations aux fournisseurs de services et à d’autres partenaires qui soutiennent notre entreprise et nous fournissent des services d’infrastructure technique, analysent la façon dont nos Services sont utilisés, mesurent l’efficacité de nos publicités et nos services, fournissent un service client ou facilitent les paiements. Ces partenaires doivent se soumettre à de strictes obligations de confidentialité, conformément à la présente Politique de confidentialité et aux accords que nous passons avec eux.
Avec des tiers pour des raisons juridiques ou de sécurité. Nous pouvons partager des informations vous concernant si nous estimons légitimement que la divulgation de ces informations est nécessaire pour nous conformer à une procédure juridique valide, aux lois et règlements applicables, pour enquêter sur des violations potentielles de nos conditions d’utilisation ou de notre politique de confidentialité, y remédier ou les faire respecter, et pour détecter et résoudre des problèmes de fraude ou de sécurité.
Avec des tiers dans le cadre d’une acquisition ou d’une liquidation. Si nous sommes impliqués dans une opération de fusion, de vente d’actifs, de financement, de cession d’entreprise, de réorganisation ou d’acquisition de tout ou partie de nos activités par une autre société ou si nous faisons l’objet d’une procédure de liquidation ou de faillite, nous pouvons partager vos informations dans le cadre de cette transaction ou procédure avant et/ou après la clôture de la transaction ou la fin de la procédure. Nous pouvons également divulguer des informations personnelles en cas d’insolvabilité, de faillite ou de séquestre.
Avec votre consentement. Nous pouvons partager des informations d’autres manières si vous nous y autorisez ou si vous nous demandez de le faire.

Services de téléchargement direct

Comment nous utilisons vos informations personnelles de téléchargement direct

Lorsque vous choisissez d’installer certaines applications sur un appareil incluant des fonctionnalités Array, nous utilisons les informations que nous collectons pour le téléchargement direct de ces applications. Nous désignons de telles informations des « Informations personnelles de téléchargement direct », et de telles fonctionnalités les « Services de téléchargement direct ».

Plus précisément, nous pouvons utiliser vos informations personnelles de téléchargement direct pour :

Vous fournir nos Services de téléchargement direct, y compris les mises à jour automatiques de nos Services et le débogage
(Uniquement pour les utilisateurs des États-Unis d’Amérique) Réaliser des analyses en vue d’améliorer nos produits, services et technologies
Vous communiquer des informations sur nos services, y compris pour répondre à vos demandes de service client ou répondre aux demandes de renseignements ou aux correspondances que vous nous envoyez ;
Éviter la fraude, détecter, enquêter ou remédier à des problèmes de sécurité ou à d’autres problèmes juridiques ;
Se conformer aux lois et réglementations applicables ou répondre aux demandes de procédures juridiques ou de droit applicable ;
Atteindre tout autre objectif pour lequel vous donnez votre autorisation ou votre consentement.

Les Services de téléchargement direct ne fournissent pas de recommandations d’applications, et nous n’utilisons pas vos informations personnelles de téléchargement direct pour fournir des recommandations d’applications.

Comment nous partageons vos informations personnelles de téléchargement direct

Dans le cadre de l’exploitation de notre entreprise et de notre travail pour vous fournir les Services de téléchargement direct, sauf indication contraire ailleurs, nous pouvons divulguer ou partager vos informations personnelles de téléchargement direct de la manière suivante :

Avec nos fournisseurs de services. Nous transférons vos informations personnelles de téléchargement direct aux fournisseurs de services et à d’autres partenaires qui soutiennent notre entreprise et nous fournissent des services d’infrastructure technique, analysent la façon dont nos Services de téléchargement direct sont utilisés ou fournissent un service clientèle. Ces partenaires doivent se soumettre à de strictes obligations de confidentialité, conformément à la présente Politique de confidentialité et aux accords que nous passons avec eux.
Avec des tiers pour des raisons juridiques ou de sécurité. Nous pouvons partager des informations personnelles de téléchargement direct vous concernant si nous estimons légitimement que la divulgation de ces données est nécessaire pour nous conformer à une procédure juridique valide, aux lois et règlements applicables, pour enquêter sur des violations potentielles de nos conditions d’utilisation ou de notre politique de confidentialité, y remédier ou les faire respecter, et pour détecter et résoudre des problèmes de fraude ou de sécurité.
Avec des tiers dans le cadre d’une acquisition ou d’une liquidation. Si nous sommes impliqués dans une opération de fusion, de vente d’actifs, de financement, de cession d’entreprise, de réorganisation ou d’acquisition de tout ou partie de nos activités par une autre société ou si nous faisons l’objet d’une procédure de liquidation ou de faillite, nous pouvons partager vos informations personnelles de téléchargement direct dans le cadre de cette transaction ou procédure avant et/ou après la clôture de la transaction ou la fin de la procédure. Nous pouvons également divulguer vos informations personnelles de téléchargement direct en cas d’insolvabilité, de faillite ou de séquestre.
Avec votre consentement. Nous pouvons partager vos informations personnelles de téléchargement direct d’autres manières si vous nous y autorisez ou si vous nous demandez de le faire.

Nous ne partageons pas vos informations personnelles de téléchargement direct avec des partenaires publicitaires tiers.

Utilisation et partage des informations anonymisées et/ou agrégées

Les informations personnelles et les autres informations peuvent être anonymisées et/ou regroupées de manière à supprimer les éléments d’identification personnelle. Les informations anonymisées et/ou agrégées ne sont pas et ne seront pas traitées comme des informations personnelles et peuvent être utilisées par nous et partagées avec des tiers pour fournir des informations sur le développement ou l’amélioration de produits ou de services, le marketing, la recherche sur les investissements ou à toute autre fin légalement admissible. Ces tiers peuvent également utiliser et divulguer les informations anonymisées et/ou agrégées à leurs propres fins commerciales, notamment pour comprendre les comportements d’achat des consommateurs, les études d’investissement, les tendances du marché et autres informations, ainsi qu’à toute autre fin légalement admissible.

Vos droits et choix en matière de protection de la vie privée

Vous avez le droit de demander l’accès à vos informations personnelles, de les corriger, de les modifier, de les supprimer, de les transférer à un autre fournisseur de services, de les limiter ou de vous opposer à certaines utilisations (par exemple, le marketing direct). Nous ne vous facturerons pas davantage ou ne vous fournirons pas un niveau de service différent si vous exercez l’un de ces droits. Cependant, lorsque des modifications sont apportées, nous pouvons conserver une copie des informations non rectifiées dans nos dossiers. Vous pouvez également nous contacter pour toute question ou demande relative à vos informations personnelles en envoyant un courrier électronique à l’adresse suivante [email protected]. Pour protéger votre vie privée, nous pouvons vous demander de vérifier votre identité ou de fournir des informations supplémentaires avant de vous donner accès à vos informations ou de vous laisser les mettre à jour. Nous nous réservons le droit de refuser une demande pour un certain nombre de raisons, par exemple si cette demande met en danger la vie privée d’autres utilisateurs, si elle exige des efforts techniques disproportionnés par rapport à la demande, si elle est répétitive ou si elle est illégale.

Les versions mises à jour d’Android vous permettent de limiter la collecte d’informations par les applications à partir des appareils mobiles, y compris l’identifiant publicitaire et les données de localisation. Veuillez consulter les paramètres de votre appareil pour ces fonctions sur votre appareil. Vous pouvez également choisir de ne pas collecter de données et de refuser la publicité basée sur les centres d’intérêt pour certaines entreprises participantes en vous rendant sur une plateforme de choix des consommateurs de l’industrie, telle que Network Advertising Initiative (ici) ou Digital Advertising Alliance (ici).

Veuillez noter que vous pouvez continuer à recevoir des publicités sur votre appareil après avoir limité le traitement des informations dans le cadre de la publicité basée sur les centres d’intérêt, mais ces publicités seront moins susceptibles de correspondre à vos centres d’intérêt.

Dispositions spécifiques pour les consommateurs de l’Union européenne ou du Royaume-Uni

Transferts internationaux

Nous sommes susceptibles de transférer certaines données personnelles vers les États-Unis d’Amérique et nous nous fondons sur les clauses contractuelles types de l’UE et sur d’autres garanties pour permettre ces transferts.

Base juridique du traitement

Dans certains cas, nous traitons vos données à caractère personnel lorsque cela est nécessaire pour la réalisation d’un contrat dont vous êtes l’une des parties, notamment pour vous assurer nos Services. Nous pouvons également traiter vos données à caractère personnel pour répondre à vos questions concernant nos produits et services.

Dans d’autres cas, nous traitons vos données à caractère personnel lorsque la loi l’exige. Nous pouvons également traiter vos données à caractère personnel si nécessaire pour protéger vos intérêts ou les intérêts d’un tiers.

De plus, nous traitons vos données à caractère personnel lorsque cela est nécessaire pour prévenir une fraude, améliorer notre réseau et nos services, et promouvoir nos services auprès des partenaires commerciaux ; dans le cas où ces intérêts ne sont pas supplantés par vos droits à la protection des données.

Si le traitement de données à caractère personnel est nécessaire et qu’il n’y a aucune autre base juridique pour un tel traitement, nous nous assurerons généralement d’avoir votre consentement. Vous avez le droit de retirer votre consentement pour le traitement de vos données à caractère personnel à tout moment.

Pour toute question à propos du traitement des données, veuillez contacter notre délégué à la protection des données. Rendez-vous dans la section « Contact » ci-dessous pour obtenir ses coordonnées.

Enfants

Nos Services ne sont pas destinés aux enfants (âgés de moins de 16 ans ; cette limite d’âge peut être supérieure selon le droit applicable). Nous ne recueillons pas intentionnellement les informations personnelles des enfants via nos Services et ne les autorisons pas à utiliser nos Services. Si nous apprenons que nous avons collecté les informations personnelles d’un enfant, nous supprimerons ces informations. Si vous pensez que nous pourrions avoir collecté des informations personnelles sur un enfant, merci de nous contacter à [email protected].

Vos droits

Si vous êtes un citoyen de l’UE ou du Royaume-Uni, vous avez la possibilité :

De demander l’accès aux données à caractère personnel que nous détenons à votre sujet ;
De demander que nous rectifiions ou effacions vos données personnelles ;
De demander que nous limitions ou bloquions le traitement de vos données à caractère personnel ;
Dans certaines circonstances, de recevoir des données personnelles vous concernant que nous stockons et transmettons à un tiers sans entrave de notre part, y compris de demander que nous fournissions vos données personnelles directement à un tiers, c’est-à-dire un droit à la portabilité des données ; et
Lorsque nous avons précédemment obtenu votre consentement, de révoquer le consentement au traitement de vos données personnelles.

Pour exercer les droits décrits ci-dessus, veuillez nous contacter par e-mail à [email protected]. Attention, il se peut que nous ne soyons pas en mesure de garantir ces droits dans certaines circonstances, par exemple si la loi nous en empêche.

En outre, vous avez le droit de déposer une plainte contre nous. Pour ce faire, contactez l’autorité de contrôle en matière de protection des données de votre pays de résidence.

[FIN DES DISPOSITIONS SPÉCIFIQUES À L’UE ET AU ROYAUME-UNI]

Dispositions de confidentialité multi-États des États-Unis

Cette section s’applique uniquement aux résidents individuels (ci-après « Résidents individuels couverts ») des états des États-Unis ayant promulgué la loi exhaustive sur la protection de la vie privée des consommateurs, y compris le California Consumer Privacy Act de 2018 tel qu’amendé par les lois sur les droits à la vie privée de Californie (ci-après « CCPA »), du Colorado, du Connecticut, de la Virginie, de l’Utah et des réglementations associées, ainsi que toute loi similaire sur la confidentialité des consommateurs pouvant être promulguée à l’avenir (ci-après collectivement « Lois applicables »).

Collection, utilisation et divulgation des informations personnelles

Le tableau ci-dessous résume les catégories d’informations personnelles que nous collectons, les sources des informations personnelles collectées, les fins commerciales de notre collection et les catégories de tierces parties auxquelles nous « divulguons » ou avec lesquelles nous « partageons » les informations personnelles. Le tableau décrit nos pratiques actuelles et pratiques des 12 derniers mois.

Catégories d’informations personnelles collectées	Source(s) d’informations personnelles	Fin(s) commerciale(s) de la collecte	Tierces parties — Divulgation à des fins commerciales
Identifiants, tels que l’adresse IP et les identifiants en ligne (comme l’identifiant publicitaire)	• Vous ou votre/vos appareil(s) • Sociétés affiliées	• Fourniture de services • Diffusion de publicités (non applicable aux Services de téléchargement direct) • Assistance technique • Service client • Analytics • Recherche et développement commerciaux (non applicable aux Services de téléchargement direct) • Marketing & promotions (non applicable aux Services de téléchargement direct) • Protection des plateformes et prévention des fraudes • Conformité aux obligations légales	• Fournisseurs de services • Sociétés affiliées • Votre/Vos destinataire(s) spécifique(s) • Organismes gouvernementaux/forces de l’ordre
Identifiants, tels que le numéro IMEI et le numéro de téléphone	• Fabricant de votre appareil ou opérateur mobile	• Fourniture de services • Débogage • Assistance technique • Service client • Analyse • Protection des plateformes et prévention des fraudes • Conformité aux obligations légales	• Sociétés affiliées • Votre/Vos destinataire(s) spécifique(s) • Organismes gouvernementaux/forces de l’ordre
Informations personnelles confidentielles, telles que les numéros de sécurité sociale, la géolocalisation précise ou les données biométriques et génétiques*	• AppLovin ne collecte ou ne cherche à obtenir aucune « Information personnelle confidentielle » des utilisateurs finaux tel que défini par les Lois applicables	N/A	N/A
Informations commerciales, telles que les archives de services considérés ou tout autre historique ou tendance d’achat ou de consommation (par ex. impression, clic, données d’installation)	• Vous ou votre/vos appareil(s) • Sociétés affiliées	• Fourniture de services • Diffusion de publicités (non applicable aux Services de téléchargement direct) • Analyse • Recherche et développement commerciaux • Protection des plateformes et prévention des fraudes • Conformité aux obligations légales	• Fournisseurs de services • Sociétés affiliées • Votre/Vos destinataire(s) spécifique(s)
Informations sur l’activité Internet ou sur le réseau, telles que des informations relatives aux interactions avec un site Internet, une application, une publicité ou un historique de navigation en ligne	• Vous ou votre/vos appareil(s)	• Fourniture de services • Diffusion de publicités (non applicable aux Services de téléchargement direct) • Analyse • Recherche et développement commerciaux • Protection des plateformes et prévention des fraudes • Conformité aux obligations légales	• Fournisseurs de services • Sociétés affiliées • Votre/Vos destinataire(s) spécifique(s)
Données de géolocalisation, telles que les informations de géolocalisation au niveau national	N/A	N/A	N/A
Inférences, telles que la dérivation d’informations, de données ou les suppositions tirées des catégories d’informations personnelles listées ci-dessus	• Vous ou votre/vos appareil(s) • Sociétés affiliées	• Fourniture de services • Diffusion de publicités (non applicable aux Services de téléchargement direct) • Analyse • Recherche et développement commerciaux • Protection des plateformes et prévention des fraudes • Conformité aux obligations légales	• Fournisseurs de services • Sociétés affiliées

*AppLovin ne collecte ou ne cherche à obtenir aucune « Information personnelle confidentielle » des utilisateurs finaux tel que défini par les Lois applicables. Cela signifie qu’AppLovin ne collecte pas d’informations telles que des numéros de sécurité sociale, le permis de conduire, le compte financier ou des numéros de carte de crédit (à l’exception de ceux procurés par nos clients commerciaux à des fins de traitement de paiement), la géolocalisation précise, les caractéristiques ethniques ou raciales, les croyances religieuses ou philosophiques, l’appartenance syndicale, le contenu de messages (e-mail, message ou texte), la condition ou le diagnostic mental(e) ou physique, l’orientation sexuelle ou la vie sexuelle, les données génétiques et biométriques ou les données personnelles d’un enfant.

Vente ou partage des informations personnelles

AppLovin ne « vend » par d’informations au sens où pourraient l’entendre la plupart des gens ; AppLovin ne divulgue pas et ne divulguera jamais vos informations personnelles en échange direct d’argent ou de toute autre forme de paiement. En outre, AppLovin ne « partage » pas d’informations personnelles vous concernant à toute tierce partie à des fins de « publicité comportementale intercontexte ». AppLovin « partage » uniquement vos informations personnelles avec ses sociétés affiliées, ses fournisseurs de services, vos destinataires spécifiques ou les organismes gouvernementaux/forces de l’ordre si nécessaire. Le tableau inclus ci-dessus énonce les catégories de tierces parties avec lesquelles nous avons « partagé » des informations personnelles au cours des 12 derniers mois.

Votre droit à la vie privée

En tant que résident individuel couvert, vous avez la possibilité d’exercer les droits suivants relatifs aux informations personnelles que nous pourrions avoir collectées vous concernant. Ces droits sont soumis à certaines limites et conditions, y compris la vérification de votre identité et notre droit de rétention d’informations pour nous conformer à nos obligations légales, entre autres circonstances.

Droit à la vie privée	Brefs détails
Connaissance de/accès à vos informations personnelles	Vous avez la possibilité de demander, dans la limite de deux fois par période de 12 mois, la divulgation des catégories et d’éléments spécifiques des informations personnelles que nous avons collectées vous concernant, les catégories des sources depuis lesquelles vos informations personnelles ont été collectées, les fins d’affaires ou fins commerciales de la collection de vos informations personnelles, les catégories des informations personnelles que nous avons divulguées à des fins d’affaires, toute catégorie d’informations personnelles vous concernant que nous avons vendues ou partagées, les catégories de tierces parties auxquelles nous avons partagé vos informations personnelles et les fins d’affaires et fins commerciales de vente de vos informations personnelles, le cas échéant.
Demande de suppression de vos informations personnelles	Vous disposez du droit de demander la suppression de certaines informations personnelles que nous pourrions avoir collectées vous concernant.
Refus de la « vente » et du « partage » de vos informations personnelles	Dans la mesure où AppLovin « partage » vos informations personnelles vous concernant à des fins de personnalisation des publicités ou du contenu proposé(es), également désignée comme « publicité basée sur les centres d’intérêt », « publicité ciblée » ou « publicité comportementale intercontexte », vous disposez du droit de refuser toute « vente » ou tout « partage » de vos informations personnelles tel que défini par les Lois applicables (et tel qu’expliqué ci-dessous).
Non-discrimination	Vous disposez du droit d’exercer les droits que vous confèrent les Lois applicables sans discrimination.
Portabilité des données	Vous disposez du droit de demander la transmission de certaines informations personnelles que nous pourrions avoir collectées vous concernant à d’autres entités, à moins que la transmission de ces informations ne soit pas techniquement réalisable.
Correction d’informations erronées	Vous disposez du droit de demander la correction d’erreurs ou d’informations erronées dans les informations personnelles que nous pourrions avoir collectées vous concernant.
Refus du partage à des fins de publicité comportementale intercontexte	Dans la mesure où AppLovin « partage » vos informations personnelles à des fins de « publicité comportementale intercontexte » fréquemment désignée comme « publicité basée sur les centres d’intérêt » ou « publicité ciblée », vous disposez du droit de refuser un tel « partage ».
Limite d’utilisation ou de divulgation des informations personnelles confidentielles	Dans certaines circonstances, vous disposez du droit de limiter l’utilisation de toute catégorie confidentielle d’informations personnelles. Comme indiqué ci-dessus, AppLovin ne collecte ou ne cherche à obtenir aucune catégorie confidentielle d’informations personnelles.
Refus de l’utilisation de prise de décision automatisée	Dans certaines circonstances, vous disposez du droit de refus de l’utilisation de prise de décision automatisée relative à vos informations personnelles.

Comment exercer vos droits

Pour exercer vos droits d’information, d’accès, de correction, de suppression et d’exclusion à toute vente ou tout partage d’informations, ou tout autre droit que vous possédez conformément au droit applicable, veuillez nous envoyer une demande en vous rendant dans la section « Gérer mes choix en matière de confidentialité » dans les « Paramètres » de votre appareil ou de votre application ou en nous envoyant un e-mail à [email protected] ou un courrier à l’adresse indiquée dans la section « Nous contacter » ci-dessous, avec l’objet « Requête relative aux droits de protection des données », en indiquant quel(s) droit(s) vous souhaitez exercer (celui de suppression, par exemple). Nous devrons vérifier votre identité avant de traiter votre demande. Afin de vérifier votre identité, nous vous demanderons de corroborer des informations que vous nous fournirez avec les informations que nous avons sur vous dans nos systèmes. Dans certaines circonstances, nous pouvons refuser une demande d’exercer les droits stipulés ci-dessus, tout particulièrement si nous ne sommes pas en mesure de vérifier votre identité ou de localiser vos informations dans nos systèmes. Si nous ne pouvons pas répondre à tout ou partie de votre demande, nous vous en expliquerons les raisons.

Dans certaines circonstances, vous pouvez utiliser un mandataire autorisé pour envoyer des demandes en votre nom, si (i) vous avez fourni suffisamment de preuves pour établir que le demandeur est un mandataire autorisé avec une permission écrite pour vous représenter, et si (ii) vous avez apporté une preuve de votre identité.

En fonction de l’État dans lequel vous résidez, vous pouvez nous contacter si vous avez soumis une demande que vous considérez ne pas avoir été satisfaite en vue de former un recours contre notre décision en répondant à notre réponse à votre demande, ou en nous contactant à [email protected].

Nous nous efforçons de répondre à la demande d’un consommateur pour un accès sous 45 jours après avoir reçu la demande. Si nous avons besoin de plus de temps, nous vous informerons par écrit de la raison et du délai supplémentaire.

[FIN DES DISPOSITIONS DE CONFIDENTIALITÉ MULTI-ÉTATS DES ÉTATS-UNIS]

Autres sites et Services

Nos Services peuvent renvoyer à des sites Internet tiers et applications recommandées. Nous ne sommes pas responsables des pratiques en matière de confidentialité ou du contenu des sites Internet et applications mobiles tiers. Pour toute question concernant leur pratique en matière de confidentialité, veuillez consulter leur politique de confidentialité et les contacter directement.

Sécurité de vos informations

Nous instaurons des mesures techniques et organisationnelles appropriées et raisonnables pour nous aider à protéger les informations collectées via les Services contre l’accès, la destruction, la perte, la modification ou la corruption accidentel ou criminel. Toutefois, aucun système de sécurité n’est infaillible et nous ne pouvons garantir la sécurité de vos informations personnelles.

Conservation des données

Nous conservons les données que nous collectons par le biais des Services pendant une durée maximale de 2 ans. Les informations sont automatiquement supprimées de notre système si les Services ne reçoivent pas d’informations actualisées d’un appareil au cours des 2 dernières années. Notez que nous conserverons les informations dans nos systèmes aussi longtemps que nécessaire pour nous conformer à nos obligations juridiques, résoudre des litiges et faire appliquer nos accords.

Stockage des données et transfert d’informations personnelles en dehors de votre pays

Nous stockons les informations que nous collectons sur votre appareil auprès de nos fournisseurs de stockage cloud aux États-Unis. Par conséquent, veuillez noter que si vous ne vivez pas aux États-Unis, nous transférerons vos informations vers les États-Unis et les conserverons dans ce pays. Si vous êtes situé dans l’Espace économique européen, au Royaume-Uni ou en Suisse, nous transférerons vos informations aux États-Unis sur la base des clauses contractuelles types de l’UE (tel que mentionné ci-dessus dans la section « Dispositions spécifiques pour les consommateurs de l’Union européenne ou du Royaume-Uni » – « Transferts internationaux »).

Protection de la vie privée des enfants

Les Services sont destinés aux personnes ayant dépassé l’âge minimum du consentement au traitement des données (par exemple, 13 ans aux États-Unis et 16 ans dans certains pays de l’UE) et ne sont pas conçus pour les enfants. Nous ne collectons intentionnellement ni ne traitons d’aucune autre manière les informations personnelles des enfants, y compris ceux résidant dans l’Espace économique européen, au Royaume-Uni et en Suisse, sauf pour nous conformer à la loi ou pour défendre nos intérêts légitimes ou les intérêts légitimes de nos partenaires tel que décrit ci-dessus. Si vous pensez que votre enfant nous a fourni des informations personnelles, veuillez nous contacter à [email protected] et nous ferons le nécessaire pour supprimer ces informations de nos registres.

Modifications de la politique de confidentialité

Nous nous réservons le droit de modifier cette Politique de confidentialité occasionnellement. Toute modification importante sera mentionnée dans la présente Politique de confidentialité. Nous indiquerons la date de la dernière mise à jour de celle-ci. En continuant d’utiliser les Services après cette date, vous acceptez les pratiques de confidentialité contenues dans la politique de confidentialité mise à jour.

Comment nous contacter

Si vous avez des questions ou commentaires concernant cette Politique de confidentialité, vous pouvez nous écrire à :

Délégué à la protection des données
AppLovin Corporation
1100 Page Mill Road
Palo Alto, CA 94304

Vous pouvez également nous contacter par e-mail à [email protected].

AppLovin Policies for Demand Partners Revision – December 20, 2024

Introduction*

General Compliance Obligations

Content Restrictions

a. Prohibited Content

b. Restricted Content

c. Content Prohibited for Minors

General Requirements and Other Standards

General Privacy Requirements

Prohibition on Sensitive Personal Data or Protected Health Information

Prohibition on Using the Services for Children

Miscellaneous

Enforcement

How to Contact Us

AppLovin Policies for Publishers Revision – December 13, 2024

Introduction*

General Compliance Obligations

Content Restrictions

Technical Requirements and Other Standards

Third-Party SDKs or Other Software Integrations

General Privacy Requirements

Prohibition on Sensitive Personal Data or Protected Health Information

Prohibition on Children Data or Using the Services for Children or Apps Exclusively Targeted to Children

Miscellaneous

Enforcement

How to Contact Us

Prohibited Content: Misleading or Deceptive Content Revision – December 1, 2024

Privacy Policy Revision – October 30, 2024

Our Advertising Services

General Information Collection and Use

Information Sharing

Manage Your Privacy Choices:

Children’s Privacy

Data Security and Retention

Our Website

Cookies and Other Similar Technology

Additional Information Collection for Business Account Owners

How We Use Your Information

Information Sharing

Links to Other Websites

Updating Information

Your Marketing Choices

Children

Data Security and Retention

Additional Provisions for EU/UK/Swiss Individuals

Data Privacy Framework

Lawful Basis for Processing

Your Rights

U.S. Multistate Privacy Notice

Policy Changes

Contact Us

Applovin Platform Data Processing Agreement Revision – October 22, 2024

Terms of Use Agreement Revision – October 4, 2024

1. The Services; Changes to the Services or this Agreement

2. Your Use of the Platform and the Services

3. Our Retained Proprietary Rights; Restrictions on Your Use

4. Data Privacy and Data Sharing

5. Prohibition on Children Data and Using the Services for Children or Apps Exclusively Targeted to Children

6. Fees and Payments

7. Confidentiality Obligations

8. Report Advertisements, Properties, or Content; Trademark & DMCA Policy

9. Warranty Disclaimers and Limitation of Our Liability

10. Your Indemnification of Us

11. Ending Your Relationship with the Services (and vice versa)

12. Your Representations and Warranties to AppLovin

13. Governing Law and Venue for Legal Disputes Not Subject to Arbitration

14. Informal Dispute Resolution Process; Agreement to Arbitration; Consolidated, Class Action, and Representative Action Waiver

15. Miscellaneous Provisions

Terms of Use Agreement Revision – September 27, 2024

1. The Services; Changes to the Services or this Agreement

2. Your Use of the Platform and the Services

3. Our Retained Proprietary Rights; Restrictions on Your Use

4. Data Privacy and Data Sharing

5. Prohibition on Children Data and Using the Services for Children or Apps Exclusively Targeted to Children

6. Fees and Payments

7. Confidentiality Obligations

8. Report Advertisements, Properties, or Content; Trademark & DMCA Policy

9. Warranty Disclaimers and Limitation of Our Liability

10. Your Indemnification of Us

11. Ending Your Relationship with the Services (and vice versa)

Introduction^*

Introduction^*