AppLovin Legal Information

Content

Effective: March 7, 2025

Introduction^*

When you use the Services, including the AppLovin software development kit (the “SDK”), applications programming interfaces, pixels, documentation, tools and assemblies, libraries, scripts, object code, sample source code, and similar developer material made available by AppLovin (collectively the “Software” as further defined in the EULA), as a Publisher (“you” or “your”), you must adhere to these AppLovin Policies for Publishers (the “Policies”). These Policies apply in addition to any other policies or agreements governing your use of the Services, including the AppLovin Terms of Use Agreement.

AppLovin seeks to create a safe, fair, and transparent ecosystem for publishers to monetize their content and for advertisers to reach prospective customers with useful, relevant products and services. Maintaining trust in the ads ecosystem and preserving the reputation and credibility of AppLovin, the Services, and those that use the Services, require setting minimum standards for publishers seeking to use the Services, including restrictions on the content that may be served through the Services.

AppLovin may update these Policies at any time by posting the updated version on the AppLovin website. If an update includes material changes, AppLovin will provide notice via email. By continuing to use the Services, you agree to the updated Policies.

Contents

General Compliance Obligations

Your business practices and data handling must comply with and not cause AppLovin to violate any applicable laws, including data protection, consumer protection, commerce, advertising, and product laws, age-related restrictions, regulatory requirements or self-regulatory guidance, intellectual property and license restrictions, any consents or disclosures required to integrate third-party technology with the Services, or any third-party contractual terms, licenses, policies, or guidelines. You agree to maintain documentation, as appropriate, demonstrating your compliance with these obligations, and to provide those documents promptly upon request by AppLovin.

Content Restrictions

The Content Restrictions applicable to your use of the Services fall into three categories:

Minimum content requirements to use the Services.
Content that contains prohibited content will be rejected or removed and not eligible for monetization.
Content that contains restricted content may be allowed to monetize depending on the local jurisdiction in which the content appears.

AppLovin reserves the right to review and prohibit or restrict any content on a case-by-case basis and to upodate the content restrictions at any time.

a. Minimum Content Requirements

In order to use the Services, your Property must contain substantive, original content, and demonstrate signs of user engagement.

AppLovin does not work with any Property that:

Features mainly links or content from others without additional commentary, curation, or otherwise adding value to the content;
Contains more ads than Publisher content, or appears designed primarily to display ads or low quality;
Has little to no evidence of user engagement; and/or
Remains under construction.

b. Prohibited Content

Publishers may not use the Services to monetize any of the following prohibited content categories:

Illegal, illicit, dangerous, or unsafe products, activities, or services. More details here.
Sexually explicit or other adult content, including pornographic or highly suggestive content or images, explicit, obscured or implied sexual acts, or explicit or implied sexual language, whether simulated or real. More details here.
Graphic or explicit violence, including assault/rape, injury to human beings or animals, or any acts or torture or terrorism. More details here.
Harassment, intimidation, bullying, excessive profanity, threats, or content that can be characterized as hate speech that advocates violence or discrimination against any group, organization, or individual. This includes groups, organizations, or individuals identified by their race or ethnic origin, religion, disability/medical condition, age, national origin, veteran status, sexual orientation, gender, gender identity, political association, or any other characteristic associated with systemic discrimination or marginalization. More details here.
Illegal drugs, drug paraphernalia, or substance abuse. More details here.
Weapons and weapon accessories, including guns, gun accessories or ammunition, and explosives. More details here.
Content that violates or infringes upon any third-party intellectual property rights, including the sale or promotion of counterfeit products, file sharing, torrenting, or other infringing content, or content that violates or infringes any other third-party rights, including confidentiality obligations. More details here.
Defamatory or libelous content.
Content that makes misleading, deceptive, false, or unrealistic claims, unreliable or harmful claims, enables misleading or dishonest behavior, or includes deceptive or misleading ad designs or elements. This includes things like make-money-fast schemes, chain letters, or pyramid schemes, products or services that help users mislead others or gain unauthorized access to systems, devices, or property, and unacceptable and dishonest business practices. More details here.
Content that attempts to scam users, entices engagement under false or unclear pretenses, attempts to obtain personal information unlawfully or fraudulently, tricks users into sharing personal information, or otherwise uses unacceptable or dishonest practices. More details here.
False or misleading news.
Malicious or abusive programs, code, or content, including hosting, promoting, or facilitating the use or distribution of malware, spyware, adware, corrupted files, or other materials that could damage, render inoperable, interfere with, or gain unauthorized access to any computer, device, network, or any of the associated data or personal information, as well as any similar forms of digital or internet abuse.
Promotion of black-hat hacking, cracking, or warez.
Significant unmoderated user-generated content. This includes apps that do not have a method to moderate user-generated content, a method to report or remove any misconduct, and/or the ability to remove or block users.
Content or material that offers traffic generation or promotes fraudulent traffic.
Other forms of shocking, disturbing, or offensive content, including but not limited to graphic depictions of bodily functions or fluids, or grotesque images, footage, or audio, or other potentially offensive, obscene, or sensitive events. More details here.

Please note that these Prohibited Content categories will change over time. You must continue to review the Publisher Policies and these Prohibited Content categories, including their associated Additional Guidelines.

c. Restricted Content

Publishers may be permitted, in AppLovin’s sole discretion, to use the Services to monetize any of the following restricted content categories, provided that they strictly adhere to any country- or region-specific laws, rules, or regulations (including any age-related restrictions, licensing/certification requirements, labeling and disclaimer requirements, advertising guidelines, and any similar requirements), these Policies, and any other applicable AppLovin policies or agreements:

Alcohol.
Gambling apps or websites, including online or offline lotteries, casinos, and sports betting, or real-money apps or websites.
Political.
Tobacco.
Financial Services, investing, retirement planning, or similar.
Health, wellness, and pharmaceutical products and services, including prescription drugs.
Cause-based advertising.

If your Property or Properties contain or may contain any of these restricted content categories or collect or may collect from end users information about any of these restricted content categories, you must notify the AppLovin account team.

Please note that these Restricted Content categories will change over time. You must continue to review the Publisher Policies and these Restricted Content categories, including their associated Additional Guidelines.

Technical Requirements and Other Standards

Integration/Ad Space Setup. You must correctly integrate the AppLovin SDK and any other Software as described in the AppLovin technical integration documentation available at https://dash.applovin.com/documentation/mediation and in other documentation provided by AppLovin.
Property Ownership. You must either own the Property on which you display ads or have a direct, contractual relationship with the Property’s owner and be authorized to display ads.
Better Ads Standards. Your Property must conform to the Better Ads Standards. For more information about the types of disallowed ad experiences, please visit the Coalition for Better Ads.
Deceptive or Misleading Elements. Your Property must not contain content, experiences, or behavior designed to be deceptive or misleading. This includes elements like redirects to unwanted content without user action, navigation links that lead to an ad or landing page, typically non-clickable areas that lead to an ad or landing page when clicked, fake messages that lead to an ad or landing page when clicked, social engineering, browser history or settings manipulation, fake error messages or system flags, malware or unwanted software or downloads, requesting more permissions than are necessary for the proper functioning of the Property, or any other elements that attempt to trick a user into interactions, engagement, or sharing their personal information.
Viewability. To ensure the authenticity of impressions or clicks, ads must be visible (i.e., not hidden or invisible, out of page, stacked, or stuffed) and placed reasonably and oriented correctly within the content. Ads that are not visible or reasonably viewable may be considered, in AppLovin’s sole discretion, invalid activity. For more information, please visit the AppLovin Terms of Use Agreement.
Final Auction for Mediation Purposes / Restrictions on Redirecting Inventory. When you use the Services for mediation purposes in connection with a given impression, the Services serve as the final auction for that impression. As such, once you have made an ad request for mediation through the Services, you may not redirect the impression associated with that ad request through any other auction or system that allocates ad requests based on actual or estimated pricing information.
VPN Apps / VPN Connections. You may not use the Services in connection with apps that provide virtual private networks, proxy servers, or similar products or services.
Audience/Authenticity. Impressions and clicks on ads must be the result of legitimate human end user activity. You may not artificially inflate impressions, clicks, or requests, or source traffic from pop-ups, pop-unders, forced redirects, or similar means. AppLovin strictly prohibits invalid impressions, clicks, or requests, invalid traffic, or any other form of invalid activity, and any inducement, design, or encouragement of the same, including through the use of “robots” or “spiders” by you or any third party. AppLovin shall determine, in AppLovin’s sole discretion, what constitutes valid impressions, clicks, and requests, valid traffic, and valid activity. Please note that payments to you may be withheld or adjusted if you engage in any actual or suspected violation of these Policies or the AppLovin Terms of Use Agreement.
Safety or Security Risks. You may not use or attempt to distribute any content, app, or activity that interferes with the operation of the Services, the normal operation of an end user’s device, or otherwise creates a safety or security risk to AppLovin, the Services, or those that use the Services, including any transmissions which may damage, interfere with, surreptitiously intercept, or expropriate any system, program, data, or personal information. This includes any form of malicious code or programs, including malware, spyware, adware, corrupted files, and any similar forms of digital or internet abuse. Property or Properties deemed unsafe or a security risk by AppLovin or reputable third parties may be suspended without further notice in AppLovin’s sole discretion until any safety or security issues have been addressed to AppLovin’s satisfaction.
Transparency. Any ad request sent via the AppLovin SDK or other Software must contain all the requisite information and characteristics of the inventory and the actual traffic source must match the disclosed traffic source. Any request must also include any applicable flags, including Do Not Track, Limit Ad Tracking, and flags related to laws or policies of similar effect in any applicable jurisdiction, as well as other consent flags.

Third-Party SDKs or Other Software Integrations

When you integrate third-party SDKs, APIs, pixels, connections, or similar software into your Property for mediation through the Services, you create a direct relationship with the third-party provider, subject to the terms of any agreement applicable to those integrations, connections, or software. AppLovin has no ability to control and no responsibility for any data processing between you and the third-party provider or any other aspect of the third-party integrations, connections, or software that you choose to integrate. You and the third-party provider must ensure compliance with all applicable laws and regulations, including those concerning privacy and data protection, as well as the collection, passing, and appropriate treatment of any end user- or device-based privacy choices or flags.

General Privacy Requirements

When you use the Services, you are fully responsible for complying with all applicable laws and regulations concerning privacy and data protection. The requirements listed below help to facilitate compliance, but legal requirements extend beyond these. You should solicit your own legal advice to determine how legal requirements apply to you.

Privacy Policy: You must have and abide by a privacy policy for each Property that complies with all applicable laws, including by accurately and transparently disclosing your data collection, usage, and sharing. In addition, the privacy policy must be easily accessible from the your properties, including your website, specifically disclose that third parties, including AppLovin, may be collecting, processing, and sharing Personal Data for advertising purposes (including serving interest-based advertising and improving their advertising services), and that third-party measurement partners may be collecting and processing Personal Data as part of the Open Measurement Working Group to perform ad measurement and other services. To comply with this disclosure obligation with respect to AppLovin’s use of data, you have the option to display prominently the following language in your privacy policy: “We work with AppLovin to deliver ads in our mobile application and other devices and/or platforms. For more information about AppLovin’s collection and use of your information visit: https://www.applovin.com/privacy/”.
Notice and Consent: You must provide visible notice to end users and where necessary obtain a valid, specific, and informed consent from end users regarding the scope of collection, use, sharing, or other processing of data by AppLovin for advertising and related purposes (including serving interest-based advertising and improving the Services, including our AI-powered technologies).

You must correctly integrate the AppLovin SDK and any other Software and correctly collect and pass consent flag values in order to serve interest-based advertising to end users in the European Union, EFTA States, the United Kingdom, the State of California, and other locations as legally required.

AppLovin may provide you access to impression-level data delivered through the AppLovin SDK and any other Software (“Impression Level Reporting”). If you receive Impression Level Reporting, you must obtain legally sufficient consent from your end users before combining, commingling, correlating, associating, or merging any Impression Level Reporting data with personal data or enabling or allowing a third party to, combine, commingle, correlate, associate, or merge Impression Level Reporting data with personal data in any manner that exceeds the purposes authorized by such user consent.
Setting Age-Related Flags: For SDK versions earlier than 13.0, you must set appropriate age-related flag values for end users via the AppLovin SDK and any other Software, as required under any applicable laws or app store policies. As explained below, AppLovin does not knowingly collect personal information from children or serve ads to children.
Honoring Privacy Choices: You must respect all end user- or device-based privacy choices made known to you, including those limiting ad tracking or age gating.
U.S. Multistate Privacy Choices: You are responsible for compliance with the laws of the U.S. states that have enacted comprehensive consumer privacy laws, including the California Consumer Privacy Act, the Colorado Privacy Act, the Connecticut Data Privacy Act, the Virginia Consumer Data Protection Act, the Utah Consumer Privacy Act, and each of their associated regulations, as well as similar consumer privacy laws that may be enacted in the future (collectively, the “U.S. Multistate Data Protection Laws”). If you use the Services in a way that causes AppLovin to collect personal information from residents covered by the U.S. Multistate Data Protection Laws, you must provide all notices, disclosures, and rights required by the U.S. Multistate Data Protection Laws, including by posting appropriate links to allow applicable U.S. state residents to opt out of the sale or sharing of their personal information, limit the use of their sensitive personal information, or exercise other rights. In addition, you must correctly set “Do Not Sell” flag values (or similar flags and other appropriate or required flags) via the AppLovin SDK and any other Software.
Cookie Banners: If you enable AppLovin’s pixel, script, or other integrations on your website, you must also implement a cookie banner (or comparable mechanism) that discloses that enablement, identifies AppLovin and the relevant technologies deployed on your website, collects and respects users’ consent choices concerning those technologies, and otherwise complies with applicable laws.

Prohibition on Sensitive Personal Data or Protected Health Information

Sensitive Personal Data: You may not include in the data that you share with AppLovin any personal data about an individual’s racial or ethnic origin, political opinions, religious or philosophical affiliation or beliefs, trade-union membership, health, sex life or sexual orientation, criminal convictions or alleged commission of an offense, genetic data, biometric data, government-issued identifiers, financial account information, account log-in credentials, the contents of user communications, precise geolocation information, or any other information that could be considered sensitive personal information under applicable laws. You may not use any feature or functionality of the Services to send, collect, share, track, infer, or identify any sensitive categories of data or custom events or objects (if applicable) that could include sensitive personal data.
Protected Health Information: AppLovin does not knowingly collect protected health information as defined under applicable laws. You may not provide AppLovin with protected health information or use any aspect of the Services in connection with protected health information.

Prohibition on Children Data or Using the Services for Children or Apps Exclusively Targeted to Children

Publishers may not provide AppLovin with children data or cause that information to be provided via a third party.

As of SDK version 13.0 and later, you may not initialize or use any AppLovin SDK in any way or otherwise use any aspect of the Services in connection with an end user who qualifies as a “child” under applicable laws. Please note that jurisdictions define the term “child” differently and these definitions may change over time. You shall be solely responsible for (1) determining whether an end user of your Property qualifies as a “child” under the definitions and requirements of applicable laws and (2) taking the steps necessary to ensure that you do not initialize or use any AppLovin SDK in any way or otherwise use any aspect of the Services in connection with a “child” under applicable laws.

In addition, you may not use the Services for any Property that is exclusively designed for or exclusively directed to children, or for any property that could implicate the Children’s Online Privacy Protection Act (“COPPA”), laws of similar effect in any applicable jurisdiction in the collection and use of “Personal Information” (as defined by COPPA or other applicable laws) from children, and any applicable app store policies. AppLovin does not knowingly collect personal information from children or serve ads to children.

As of SDK versions 13.0 and later, if any Property within your publisher network initializes or uses any AppLovin SDK in any way or otherwise uses any aspect of the Services in connection with a child, you are in violation of these Policies and the AppLovin Terms of Use Agreement and your account(s) may be subject to immediate termination.

In addition, if any Property within your publisher network is exclusively designed for or exclusively directed to children, or knowingly passes personal information from children, you are in violation of these Policies and the AppLovin Terms of Use Agreement and your account(s) may be subject to immediate termination.

Miscellaneous

You may not use the Services in a manner that abuses, exploits, undermines, or otherwise disrupts the Services.

All pricing information, including revenue share or any information that would allow a third party to ascertain revenue share, constitutes AppLovin Confidential Information. You may not disclose pricing information, except as expressly permitted by AppLovin in writing.

The Services allow for transactions in real time, and bids and offers compete simultaneously against multiple other bids and offers.

AppLovin makes no guarantee regarding the level of impressions of ads, the timing of delivery of such impressions or the amount of any resulting payment to be made.

Enforcement

Any actual or suspected violation of these Policies (or any agreement governing your use of the Services, including the AppLovin Terms of Use Agreement) may result, in AppLovin’s sole discretion, in AppLovin blocking or limiting ads from appearing against your Property, the suspension or termination of your account or access to the Services, the imposition of limits on your account or access to the Services, and/or the suspension, withholding, or termination of any payments potentially owed to you.

How to Contact Us

Please contact [email protected] with any questions regarding these Policies.

^*Capitalized terms have the meanings ascribed to them in the AppLovin Terms of Use Agreement, unless otherwise indicated.

AppLovin Legal Information

Content

Prohibited Content Category:
Harassment, intimidation, bullying, excessive profanity, threats, or content that can be characterized as hate speech that advocates violence or discrimination against any group, organization, or individual. This includes groups, organizations, or individuals identified by their race or ethnic origin, religion, disability/medical condition, age, national origin, veteran status, sexual orientation, gender, gender identity, political association, or any other characteristic associated with systemic discrimination or marginalization.

Additional Guidelines:

Ads cannot include:

Harassment, Defamation, and Exploitation: Content that targets, defames, or shames individuals based on personal traits like race, ethnicity, color, national origin, religion, age, sex, sexual orientation, gender identity, family status, disability, medical or genetic condition, as well as content that seeks to exploit others through actions such as slavery, extortion, blackmail, or trafficking
Discrimination: Content that discriminates or encourages discrimination against people based on personal traits like race, ethnicity, color, national origin, religion, age, sex, sexual orientation, gender identity, family status, disability, medical or genetic condition.
Offensive, Obscene, and Explicit Language: Content containing explicit profanity (e.g., the “F-word”), slurs relating to race, sexuality, or other protected characteristics, or obscured or symbolic profanity conveyed through misspellings, symbols, or emojis, and profane gestures (e.g., “F__K” or the middle finger emoji).
Physical or Mental Harm: Content that threatens or advocates for physical or mental harm on oneself or others. Examples include content advocating suicide, anorexia, or other self-harm, threatening someone with real-life harm or calling for the attack of another person, or promoting, glorifying, or condoning violence against others.

Ads can include:

Mild and Infrequent Coarse Language: Use of mild or infrequent coarse language, such as “damn,” “hell,” “shoot,” etc.
Non-Offensive Themes and Mild Teasing: Content featuring themes that would not likely cause offense, include mild forms of teasing (e.g., “your outfit is so last year,” etc.).

AppLovin Legal Information

Content

Prohibited Content Category:
Illegal drugs, drug paraphernalia, or substance abuse.

Additional Guidelines:

Ads cannot include:

Prohibited Drugs and Paraphernalia: Content that depicts, promotes, or instructs on the use, creation, or acquisition of illegal or misused drugs, including any items designed to aid, facilitate, or conceal illegal drug use. Examples include marijuana, pipes, bongs, etc.
Substance Abuse: Content that glamorizes, glorifies, or encourages substance abuse or addiction. Examples include ads that tout the purported benefits of “getting high” or imply that illegal drugs make a person more social, “fun,” or happier.

AppLovin Legal Information

Content

Additional Guidelines Specific to Gambling or Real-Money Apps or Websites
As explained in the Demand Partner Policies, Demand Partners may be permitted to deliver ads containing restricted content, such as gambling or real-money apps or websites, if the ads and associated products and services strictly adhere to any country- or region-specific laws, rules, or regulations (including any age-related restrictions, licensing/certification requirements, labeling and disclaimer requirements, advertising guidelines, self-regulatory requirements or recommendations, and any similar guidance or requirements), the Demand Partner Policies, and any other applicable AppLovin policies or agreements, and obtain express approval from the AppLovin Team.

Demand Partners seeking to deliver ads for gambling (e.g., online or offline lotteries, casinos, sports betting, and social casino games), real-money apps or websites, or similar content through the Services must also ensure their products and ads meet the following minimum criteria:

Advertisers must ensure that they have all necessary authorizations and licenses required under applicable laws (and produce them on request) to market and promote their products.
Ads must include an appropriate responsible gambling and age disclaimer, such as “Must be 21+ to play; age, product, and eligibility rules apply. See terms.”
Ads and/or their landing pages must include a problem-gambling hotline reference and number, such as: “Gambling problem? Call 1-800-GAMBLER.”
Ads must include any other labels or disclaimers required under applicable laws (e.g., state or local warning language).
Advertisers must ensure that the landing page(s) for the product(s) include an adequate age gate and appropriate disclaimers consistent with applicable laws.
Advertisers must ensure that their ads only target those U.S. states where the product can lawfully be used and advertised consistent with applicable laws.
Advertisers may not target individuals under the age of 21.
Ads may not feature individuals below the age of 25.
Ads may not depict products or use imagery or situations that would naturally appeal to underage individuals or attempt to promote or encourage underage use.
Ads may not depict products or use imagery or situations that would promote or attempt to encourage irresponsible gambling behavior.
Ads may not glamorize, glorify, or otherwise exaggerate the benefits of the products.
Ads may not promote products that have been subject to any government or regulatory action or warning.
The landing page(s) for ads served through the Services may not direct end users to content that does not comply with these guidelines and the Demand Partner Policies or that contains or may contain prohibited content.

AppLovin Legal Information

Content

Additional Guidelines Specific to Alcohol or Alcohol-Related Content
As explained in the Demand Partner Policies, Demand Partners may be permitted to deliver ads containing restricted content, such as alcohol or alcohol-related content, if the ads and associated products and services strictly adhere to any country- or region-specific laws, rules, or regulations (including any age-related restrictions, licensing/certification requirements, labeling and disclaimer requirements, advertising guidelines, self-regulatory requirements or recommendations, and any similar guidance or requirements), the Demand Partner Policies, and any other applicable AppLovin policies or agreements, and obtain express approval from the AppLovin Team.

Demand Partners seeking to deliver ads for alcohol, alcohol-related products, or similar content through the Services must also ensure their products and ads meet the following minimum criteria:

Advertisers must ensure that they have all necessary authorizations and licenses required under applicable laws (and produce them on request) to market, promote, and ship their products.
Ads must clearly state the alcoholic content and strength of a beverage.
Ads must include an appropriate responsible drinking and age disclaimer, such as “Please drink responsibly; you must be 21+ to purchase.”
Advertisers may not target individuals under the age of 21.
Ads may not depict products or use imagery or situations that would naturally appeal to underage individuals or attempt to promote or encourage underage use.
Ads may not feature pregnant people or individuals under the age of 25.
Advertisers must ensure that their ads only target states where the advertiser can lawfully distribute and ship the product. The following provides general state-specific information, which may change over time and Advertisers must independently confirm:
- Allow the shipment of all spirits subject to requirements: District of Columbia, Florida, Hawaii, Kentucky, Nebraska, New Hampshire, Rhode Island, and West Virginia.
- Allow the shipment of beer and wine subject to requirements: Delaware, Massachusetts, Montana, North Dakota, Ohio, Oregon, Vermont, and Virginia.
- Allow the shipment of wine, cider, and mead subject to requirements: Connecticut and New Jersey.
- Allow the shipment of wine and cider subject to requirements: New Mexico.
- Allow the shipment of beer, wine, and cider subject to requirements: Oregon.
- Allow the shipment of wine and mead subject to requirements: Arkansas.
- Allow the shipment of wine subject to requirements: All other U.S. States, including California and New York, except for Mississippi and Utah.
Ads may not state or imply that drinking alcohol can improve social, sexual, professional, intellectual, or athletic standing, or provide health or therapeutic benefits (e.g., “ease stress” or “make you more social”).
Ads may not portray excessive drinking, intoxication, or reckless behavior under the influence of alcohol.
Ads may not depict alcohol consumption in conjunction with the operation of a vehicle of any kind, the operation of machinery, or the use of fine motor skills.
Ads may not offer alcohol as a prize or reward or promote any offers or incentives encouraging the consumption of alcohol.
Consistent with applicable laws, ads may not glamorize, glorify, or otherwise exaggerate the benefits of the products.
Ads may not promote products that have been subject to any government or regulatory action or warning.
Advertisers must ensure that the landing page(s) for the product(s) include an adequate age gate and appropriate disclaimers consistent with applicable laws.
The landing page(s) for ads served through the Services may not direct end users to content that does not comply with these guidelines and the Demand Partner Policies or that contains or may contain prohibited content.

AppLovin Legal Information

Content

Additional Guidelines Specific to Health, Wellness, and Pharmaceutical Products
As explained in the Demand Partner Policies, Demand Partners may be permitted to deliver ads containing restricted content, such as health, wellness, and pharmaceuticals products, if the ads and associated products and services strictly adhere to any country- or region-specific laws, rules, or regulations (including any age-related restrictions, licensing/certification requirements, labeling and disclaimer requirements, advertising guidelines, self-regulatory requirements or recommendations, and any similar guidance or requirements), the Demand Partner Policies, and any other applicable AppLovin policies or agreements, and obtain express approval from the AppLovin Team.

Demand Partners seeking to deliver ads for health, wellness, and pharmaceuticals products or similar content through the Services must also ensure their products and ads meet the following minimum criteria:

Advertisers must ensure that they have all necessary authorizations and licenses required under applicable laws (and produce them on request) to market, promote, and ship their products.
Ads for FDA-approved products (certain food and drug products) must include any approved labels and warnings.
Ads for FDA-approved products (certain food and drug products) may only promote the product for approved uses and purposes, not off-label or unapproved uses.
Ads for products not subject to FDA approval, such vitamins, minerals, herbs, other dietary supplements, cosmetics, perfumes, shampoos, body cleansers, shaving creams, etc., may not make medical claims or claims that could be interpreted as medical (e.g., “this herbal supplement treats a medical condition”).
Ads for products not subject to FDA approval may not state or imply that they are as effective as FDA-approved products or that they are “safe” or effective for use in preventing, curing, or treating a particular disease or ailment.
Ads and/or the landing pages for products not subject to FDA approval must include an appropriate FDA-related disclaimer, such as: “These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure, or prevent any disease.”
Ads must include any other labels or disclaimers required under applicable laws (e.g., state- or local-specific warning language).
Advertisers must ensure that the landing pages for the products include any applicable labels, warnings, or markings required under applicable laws.
Ads may not promote products that have been subject to any government or regulatory action or warning.
Consistent with applicable laws, ads may not glamorize, glorify, or otherwise exaggerate the benefits of the products.
Advertisers may not target individuals under the age of 18.
Ads cannot request the input of any personally identifiable information or health information.
The landing page(s) for ads served through the Services may not direct end users to content that does not comply with these guidelines and the Demand Partner Policies or that contains or may contain prohibited content.

AppLovin Legal Information

Content

Additional Guidelines Specific to Financial Services
As explained in the Demand Partner Policies, Demand Partners may be permitted to deliver ads containing restricted content, such as financial services products, if the ads and associated products and services strictly adhere to any country- or region-specific laws, rules, or regulations (including any age-related restrictions, licensing/certification requirements, labeling and disclaimer requirements, advertising guidelines, self-regulatory requirements or recommendations, and any similar requirements), the Demand Partner Policies, and any other applicable AppLovin policies or agreements, and obtain express approval from the AppLovin Team.

Demand Partners seeking to deliver ads for financial services products (e.g., investing, retirement planning, etc.) or similar content through the Services must also ensure their products and ads meet the following minimum criteria:

Advertisers must ensure that they have all necessary authorizations, licenses, accreditations, and certifications required under applicable laws (and produce them on request) to market and promote their products.
Advertisers must ensure that their ads comply with any applicable disclosure requirements required under applicable laws, including risk disclaimers and the disclosure of other information necessary for users to make an informed decision.
Advertisers must ensure that the landing page(s) for the product(s) include any applicable disclosures and disclaimers required under applicable laws. To the extent applicable, this obligation includes disclosing the applicable interest rates, annual percentage rates, transaction fees, disclaimers, repayment periods, representative examples, and other disclosures required under applicable laws.
Ads may not promote get-rich-quick offers, pyramid schemes, too-good-to-be-true financial offers, products that could be considered predatory, bail bonds, complex speculative financial investments, credit repair services, debt relief programs, payday loans, pawnbroker loans, precious metals trading, peer-to-peer products, NFTs or virtual currencies, single securities, or similar products.
Ads may not promote products that have been subject to any government or regulatory action or warning.
Ads may not misstate, exaggerate, or minimize the benefits or risks of the products.
Advertisers may not target individuals under the age of 18.
Ads cannot request the input of any personally identifiable information or financial information such as bank account information, credit/debit card information or routing numbers.
The landing page(s) for ads served through the Services may not direct end users to content that does not comply with these guidelines and the Demand Partner Policies or that contains or may contain prohibited content.

AppLovin Legal Information

Content

Effective: December 20, 2024

Introduction^*

Unless otherwise indicated by AppLovin, when you use the Services as an advertiser, media buyer, ad agency, demand-side platform, merchant, another provider of advertisements, or any other entity that bids on ad inventory or serves ads through the Services (individually, “you” or “your” and collectively, the “Demand Partners”), you must adhere to these AppLovin Policies for Demand Partners (the “Policies”). These Policies apply in addition to any other policies or agreements governing your use of the Services, including the AppLovin Terms of Use Agreement.

AppLovin seeks to create a safe, fair, and transparent ecosystem for publishers to monetize their content and for advertisers to reach prospective customers with useful, relevant products and services. AppLovin also wants to ensure a safe and positive experience for end users. Maintaining trust in the ads ecosystem and preserving the reputation and credibility of AppLovin, the Services, and those that use the Services, require setting minimum standards for the delivery of ads through the Services.

General Compliance Obligations

Your business practices, including your ads served through the Services, your products and services advertised through the Services, and data handling must comply with and not cause AppLovin to violate any applicable laws, including data protection, consumer protection, commerce, advertising, and product laws, age-related restrictions, licensing/certification requirements, labeling and disclaimer requirements, advertising guidelines, and any similar regulatory requirements or self-regulatory guidance, intellectual property and license restrictions, any consents or disclosures required to integrate third-party technology with the Services, or any third-party contractual terms, licenses, policies, or guidelines.

Content Restrictions

The Content Restrictions applicable to your use of the Services fall into three categories:

You may not use the Services to deliver ads that contain any prohibited content.
You may be allowed to use the Services to deliver ads that contain restricted content, subject to certain limitations and requirements.
You may not use the services to deliver ads concerning products or services that are generally prohibited for minors under the age of 18.

AppLovin reserves the right to review and prohibit or restrict all content on a case-by-case basis.

a. Prohibited Content

Demand Partners may not use the Services to deliver ads containing any of the following prohibited content categories:

Illegal or illicit products, activities, or services.
Sexually explicit or other adult content, including pornographic or highly suggestive content or images, explicit, obscured or implied sexual acts, or explicit or implied sexual language,
whether simulated or real. More details here.
Graphic or explicit violence, including assault/rape, injury to human beings or animals, or any acts or torture or terrorism. More details here.
Harassment, intimidation, bullying, excessive profanity, threats, or content that can be characterized as hate speech that advocates violence or discrimination against any group, organization, or individual. This includes groups, organizations, or individuals identified by their race or ethnic origin, religion, disability/medical condition, age, national origin, veteran status, sexual orientation, gender, gender identity, political association, or any other characteristic associated with systemic discrimination or marginalization. More details here.
Illegal drugs, drug paraphernalia, or substance abuse. More details here.
Weapons and weapon accessories, including guns, gun accessories or ammunition, and explosives. More details here.
Content that violates or infringes upon any third-party intellectual property rights, including the sale or promotion of counterfeit products, file sharing, torrenting, or other infringing content, or content that violates or infringes any other third-party rights, including confidentiality obligations.
Defamatory or libelous content.
Content that makes misleading, deceptive, or unrealistic claims, unreliable or harmful claims, or enables dishonest behavior. This includes things like make-money-fast schemes, chain letters, or pyramid schemes, or products or services that help users mislead others or gain unauthorized access to systems, devices, or property. More details here.
Content that entices engagement under false or unclear pretenses, attempts to obtain personal information unlawfully or fraudulently, or trick users into sharing personal information.
False or misleading news.
Internet abuse, including the use or distribution of viruses or spyware/malware, corrupted files, or other materials that could damage, render inoperable, or gain unauthorized access to any computer, device, network, or any of the associated data or personal information.
Promotion of black-hat hacking, cracking, or warez.
Political.
Content that promotes digital assets that contain more ads than Publisher content, appears designed primarily to display ads, or would otherwise fail to meet the Minimum Content Requirements of the AppLovin Policies for Publishers.
Content that promotes launcher apps (or similar digital assets) that have the ability to customize default device home screens or launcher settings (or perform similar functions).
Content or material that offers traffic generation or promotes fraudulent traffic.
Other forms of shocking, disturbing, or offensive content, including but not limited to graphic depictions of bodily functions or fluids, or grotesque images, footage, or audio, or other potentially offensive, obscene, or sensitive events. More details here.

In addition, the landing page(s) for ads served through the Services may not direct end users to content that contains or may contain these prohibited content categories.

b. Restricted Content

Demand Partners may be permitted, in AppLovin’s sole discretion, to use the Services to deliver ads containing any of the following restricted content categories, if the ads and associated products and services strictly adhere to any country- or region-specific laws, rules, or regulations (including any age-related restrictions, licensing/certification requirements, labeling and disclaimer requirements, advertising guidelines, self-regulatory requirements or recommendations, and any similar guidance or requirements), these Policies, and any other applicable AppLovin policies or agreements:

Alcohol or alcohol-related content. More details here.
Gambling apps or websites, including online or offline lotteries, casinos, sports betting, and social casino games, or real-money apps or websites. More details here.
Tobacco and nicotine products. More details here.
CBD/Hemp Products. More details here.
Financial Services, investing, retirement planning, banking, or similar. More details here.
Health, wellness, and pharmaceutical products and services, including prescription drugs. More details here.
Cause-based advertising.

If your ad contains or may contain any of these restricted content categories, you must notify the AppLovin account team and obtain approval before attempting to serve the ad through the Services.

c. Content Prohibited for Minors

In addition to the other content prohibitions and restrictions set forth above, you may not use the Services to deliver ads to children or deliver ads concerning products or services that are generally prohibited for minors under the age of 18.

General Requirements and Other Standards

Creative Ad Attributes and Technical Requirements. You must comply with any ad specifications, technical requirements, or other documentation provided by AppLovin, including by respecting the attributes within the “battr” field of the bid requests and by providing any information required by the ad specifications. In addition, your ads must comply with all applicable laws, including labeling and disclaimer requirements, advertising guidelines, and similar requirements.
Playable Ads. Your playable ads must comply with any documentation or specifications provided by AppLovin. In addition, your playable ads must be single-line HTML code, and they should not include any external calls or requests without prior approval from your AppLovin account team. External calls or requests may be permitted if they do not contain personal data and otherwise comply with our policies and applicable laws.
Deceptive or Misleading Elements. Your ads must not contain content, experiences, or behavior designed to be deceptive or misleading. This includes elements like redirects to unwanted content without user action, fake messages that lead to an ad or landing page when clicked, fake error messages or system flags, malware or unwanted software or downloads, or any other elements that attempt to trick a user into interactions, engagement, or sharing their personal information.
Evasive Ad Content or Circumventing Systems. You may not manipulate ad components to attempt to bypass detection or enforcement or engage in practices that attempt to circumvent or interfere with AppLovin’s systems and processes (including AppLovin’s ad review systems).
Safety or Security Risks. Your use of the Services may not interfere with the operation of the Services, the normal operation of an end user’s device, or otherwise create a safety or security risk to AppLovin, the Services, or those that use the Services, including any transmissions which may damage, interfere with, surreptitiously intercept, or expropriate any system, program, data, or personal information. Any Demand Partners deemed unsafe or a security risk by AppLovin or reputable third parties may be suspended without further notice in AppLovin’s sole discretion until any safety or security issues have been addressed to AppLovin’s satisfaction.
Open Measurement. AppLovin SDK version 5.14.0 and above includes the IAB Open Measurement SDK (“OM SDK”), which enables third-party ad measurement partners to collect signals regarding ad impressions and performance for industry-standard ad measurement. The OM SDK also facilitates features like brand safety and fraud detection.

You may only work with measurement partners that partner with the Open Measurement Working Group to conduct measurements for advertisers using the OM SDK. You must ensure an adequate legal basis for all personal data processing in connection with the OM SDK. If you use a third-party vendor for measurements using the OM SDK, AppLovin will not be engaged in personal data processing in connection with the OM SDK.
Better Ads Standards. AppLovin requires compliance with the Better Ads Standards. For more information about the types of disallowed ad experiences, please visit the Coalition for Better Ads.

General Privacy Requirements

You must comply with all applicable laws and regulations concerning privacy and data protection.

Privacy Policy: You must have and abide by a privacy policy that complies with all applicable laws and clearly discloses any data collection, usage, and sharing. You must require advertisers and customers to abide by your privacy policy, as well as these Policies and any other policies or agreements governing your use of the Services. The privacy policy must also list AppLovin as a third-party that collects data, describe how data is shared with and used by third parties like AppLovin, and include the following statement and link in your privacy policy. “For more information about AppLovin’s collection and use of your information visit: https://www.applovin.com/privacy/.”
Notice and Consent: Publishers must provide visible notice to end users and where necessary obtain a valid, specific, and informed consent from end users regarding the scope of collection, use, sharing, or other processing of data by AppLovin for advertising and related purposes (including for serving interest-based advertising and improving the Services, including our AI-powered technologies) as described in AppLovin’s Privacy Policy. Your processing of personal data remains subject to any consent obtained by Publishers and, in all cases, may not extend beyond the purpose(s) authorized by the end user, absent appropriate legal grounds for such additional processing.
Honoring Privacy Choices and Opt-Out Rights: You must respect all end user- or device-based privacy choices or other flags made known to you, including, for example, DNT = 1, other signals indicating a “sale” or “share” opt-out (or similar opt-out) under any privacy legislation (including the laws of the U.S. states that have enacted comprehensive consumer privacy laws, as well as similar consumer privacy laws that may be enacted in the future), other signals indicating an opt-out from interest-based advertising, or other flags related to laws of similar effect in any applicable jurisdiction or under any applicable app store policies, or flags indicating a change in any prior consent. In addition, you must provide end users with any opt-out rights required by applicable laws, including by posting appropriate links to exercise those rights.
Compliance with Privacy and Data Security Obligations: You must not collect or use any data received through the Services for purposes other than those set out in these Policies or in any other policies or agreements governing your use of the Services. In addition, you must implement adequate technical, security, and organizational measures to protect any data from loss and misuse, as well as any unauthorized access, disclosure, alteration, and destruction. You must also provide a way for individuals to contact you with inquiries and requests regarding their personal data. If for any reason you cannot comply with any privacy obligation set out in these Policies or in any other policies or agreements governing your use of the Services, you must (i) promptly inform AppLovin by contacting your AppLovin account team with the subject “Privacy: Demand Partner Non-Compliance,” (ii) take all necessary steps to remedy such non-compliance, and (iii) promptly cease use of any data received through the Services until you have remedied the non-compliance.

Prohibition on Sensitive Personal Data or Protected Health Information

Sensitive Personal Data: You may not use the Services to infer, collect, track, send, share, identify, or associate with any individual, household, or device any information concerning racial or ethnic origin, political opinions, religious or philosophical affiliation or beliefs, trade-union membership, health, sex life or sexual orientation, criminal convictions or alleged commission of an offense, genetic data, biometric data, government-issued identifiers, financial account information, account log-in credentials, the contents of user communications, precise geolocation information, or any other information that could be considered sensitive personal information under applicable laws. In addition, in any data that you may share with AppLovin, you may not include any such sensitive categories of data.
Protected Health Information: AppLovin does not knowingly collect protected health information as defined under applicable laws. You may not provide AppLovin with protected health information or use any aspect of the Services in connection with protected health information.

Prohibition on Using the Services for Children

As of SDK version 13.0 and later, you may not initialize or use any AppLovin SDK in any way or otherwise use any aspect of the Services in connection with an end user who qualifies as a “child” under applicable laws. Please note that jurisdictions define the term “child” differently and these definitions may change over time. You shall be solely responsible for (1) determining whether an end user of your Advertisement qualifies as a “child” under the definitions and requirements of applicable laws and (2) taking the steps necessary to ensure that you do not initialize or use any AppLovin SDK in any way or otherwise use any aspect of the Services in connection with a “child” under applicable laws.
You must comply with all applicable laws and policies governing the collection and use of personal information from children. This includes the Children’s Online Privacy Protection Act (“COPPA”), laws of similar effect in any applicable jurisdictions in the collection and use of “Personal Information” (as defined by COPPA or other applicable laws) from children, as well as any applicable app store policies.
AppLovin does not knowingly collect personal information from children or serve ads to children. You may not provide AppLovin with personal information from children or use any aspect of the Services in connection with a child.

Miscellaneous

You may not use the Services in a manner that abuses, exploits, undermines, or otherwise disrupts the Services.

All pricing information, including bidding-related information or any information that would allow a third party to ascertain revenue share, constitutes AppLovin Confidential Information. You may not disclose pricing information, except as expressly permitted by AppLovin in writing.

The Services allow for transactions in real time, and bids and offers compete simultaneously against multiple other bids and offers.

AppLovin makes no guarantee regarding the frequency and access to ad inventory, the level of impressions of ads, and/or the timing of delivery of such impressions.

Enforcement

Any actual or suspected violation of these Policies (or any agreement governing your use of the Services, including the AppLovin Terms of Use Agreement) may result, in AppLovin’s sole discretion, in AppLovin blocking or limiting your ads or content from being served through the Services, the suspension or termination of your account or access to the Services, and/or the imposition of limits on your account or access to the Services, including limits on your ability to bid on or serve ads through the Services.

How to Contact Us

Please contact [email protected] with any questions regarding these Policies.

^*Capitalized terms have the meanings ascribed to them in the AppLovin Terms of Use Agreement, unless otherwise indicated.

AppLovin Legal Information

Content

Effective: December 13, 2024

Introduction^*

General Compliance Obligations

Content Restrictions

The Content Restrictions applicable to your use of the Services fall into three categories:

Minimum content requirements to use the Services.
Content that contains prohibited content will be rejected or removed and not eligible for monetization.
Content that contains restricted content may be allowed to monetize depending on the local jurisdiction in which the content appears.

AppLovin reserves the right to review and prohibit or restrict all content on a case-by-case basis.

a. Minimum Content Requirements

In order to use the Services, your Property must contain substantive, original content, and demonstrate signs of user engagement.

AppLovin does not work with any Property that:

Features mainly links or content from others without additional commentary, curation, or otherwise adding value to the content;
Contains more ads than Publisher content, or otherwise appears designed primarily to display ads;
Has little to no evidence of user engagement; and/or
Remains under construction.

b. Prohibited Content

Publishers may not use the Services to monetize any of the following prohibited content categories:

Illegal or illicit products, activities, or services.
Sexually explicit or other adult content, including pornographic or highly suggestive content or images, explicit, obscured or implied sexual acts, or explicit or implied sexual language, whether simulated or real. More details here.
Graphic or explicit violence, including assault/rape, injury to human beings or animals, or any acts or torture or terrorism. More details here.
Harassment, intimidation, bullying, excessive profanity, threats, or content that can be characterized as hate speech that advocates violence or discrimination against any group, organization, or individual. This includes groups, organizations, or individuals identified by their race or ethnic origin, religion, disability/medical condition, age, national origin, veteran status, sexual orientation, gender, gender identity, political association, or any other characteristic associated with systemic discrimination or marginalization. More details here.
Illegal drugs, drug paraphernalia, or substance abuse. More details here.
Weapons and weapon accessories, including guns, gun accessories or ammunition, and explosives. More details here.
Content that violates or infringes upon any third-party intellectual property rights, including the sale or promotion of counterfeit products, file sharing, torrenting, or other infringing content, or content that violates or infringes any other third-party rights, including confidentiality obligations.
Defamatory or libelous content.
Content that makes misleading, deceptive, or unrealistic claims, unreliable or harmful claims, or enables dishonest behavior. This includes things like make-money-fast schemes, chain letters, or pyramid schemes, or products or services that help users mislead others or gain unauthorized access to systems, devices, or property. More details here.
Content that entices engagement under false or unclear pretenses, attempts to obtain personal information unlawfully or fraudulently, or trick users into sharing personal information.
False or misleading news.
Internet abuse, including the use or distribution of viruses or spyware/malware, corrupted files, or other materials that could damage, render inoperable, or gain unauthorized access to any computer, device, network, or any of the associated data or personal information.
Promotion of black-hat hacking, cracking, or warez.
Significant unmoderated user-generated content. This includes apps that do not have a method to moderate user-generated content, a method to report or remove any misconduct, and/or the ability to remove or block users.
Content or material that offers traffic generation or promotes fraudulent traffic.
Other forms of shocking, disturbing, or offensive content, including but not limited to graphic depictions of bodily functions or fluids, or grotesque images, footage, or audio, or other potentially offensive, obscene, or sensitive events. More details here.

c. Restricted Content

Alcohol.
Gambling apps or websites, including online or offline lotteries, casinos, and sports betting, or real-money apps or websites.
Political.
Tobacco.
Financial Services, investing, retirement planning, or similar.
Health, wellness, and pharmaceutical products and services, including prescription drugs.
Cause-based advertising.

Technical Requirements and Other Standards

Integration/Ad Space Setup. You must correctly integrate the AppLovin SDK and any other Software as described in the AppLovin technical integration documentation available at https://dash.applovin.com/documentation/mediation and in other documentation provided by AppLovin.
Property Ownership. You must either own the Property on which you display ads or have a direct, contractual relationship with the Property’s owner and be authorized to display ads.
Better Ads Standards. Your Property must conform to the Better Ads Standards. For more information about the types of disallowed ad experiences, please visit the Coalition for Better Ads.
Deceptive or Misleading Elements. Your Property must not contain content, experiences, or behavior designed to be deceptive or misleading. This includes elements like redirects to unwanted content without user action, navigation links that lead to an ad or landing page, typically non-clickable areas that lead to an ad or landing page when clicked, fake messages that lead to an ad or landing page when clicked, social engineering, browser history or settings manipulation, fake error messages or system flags, malware or unwanted software or downloads, requesting more permissions than are necessary for the proper functioning of the Property, or any other elements that attempt to trick a user into interactions, engagement, or sharing their personal information.
Viewability. To ensure the authenticity of impressions or clicks, ads must be visible (i.e., not hidden or invisible, out of page, stacked, or stuffed) and placed reasonably and oriented correctly within the content. Ads that are not visible or reasonably viewable may be considered, in AppLovin’s sole discretion, invalid activity. For more information, please visit the AppLovin Terms of Use Agreement.
Final Auction for Mediation Purposes / Restrictions on Redirecting Inventory. When you use the Services for mediation purposes in connection with a given impression, the Services serve as the final auction for that impression. As such, once you have made an ad request for mediation through the Services, you may not redirect the impression associated with that ad request through any other auction or system that allocates ad requests based on actual or estimated pricing information.
VPN Apps / VPN Connections. You may not use the Services in connection with apps that provide virtual private networks, proxy servers, or similar products or services.
Audience/Authenticity. Impressions and clicks on ads must be the result of legitimate human end user activity. You may not artificially inflate impressions, clicks, or requests, or source traffic from pop-ups, pop-unders, forced redirects, or similar means. AppLovin strictly prohibits invalid impressions, clicks, or requests, invalid traffic, or any other form of invalid activity, and any inducement, design, or encouragement of the same, including through the use of “robots” or “spiders” by you or any third party. AppLovin shall determine, in AppLovin’s sole discretion, what constitutes valid impressions, clicks, and requests, valid traffic, and valid activity. Please note that payments to you may be withheld or adjusted if you engage in any actual or suspected violation of these Policies or the AppLovin Terms of Use Agreement.
Safety or Security Risks. You may not use any content, app, or activity that interferes with the operation of the Services, the normal operation of an end user’s device, or otherwise creates a safety or security risk to AppLovin, the Services, or those that use the Services, including any transmissions which may damage, interfere with, surreptitiously intercept, or expropriate any system, program, data, or personal information. Property or Properties deemed unsafe or a security risk by AppLovin or reputable third parties may be suspended without further notice in AppLovin’s sole discretion until any safety or security issues have been addressed to AppLovin’s satisfaction.
Transparency. Any ad request sent via the AppLovin SDK or other Software must contain all the requisite information and characteristics of the inventory and the actual traffic source must match the disclosed traffic source. Any request must also include any applicable flags, including Do Not Track, Limit Ad Tracking, and flags related to laws or policies of similar effect in any applicable jurisdiction, as well as other consent flags.

Third-Party SDKs or Other Software Integrations

General Privacy Requirements

You must comply with all applicable laws and regulations concerning privacy and data protection.

Privacy Policy: You must have and abide by a privacy policy for each Property that complies with all applicable laws and clearly discloses any data collection, usage, and sharing. The privacy policy must also disclose that third parties, including AppLovin, may be collecting, processing, and sharing Personal Data for advertising purposes (including serving interest-based advertising and improving their advertising services), and that third-party measurement partners may be collecting and processing Personal Data as part of the Open Measurement Working Group to perform ad measurement and other services. To comply with this disclosure obligation with respect to AppLovin’s use of data, you have the option to display prominently the following language in your privacy policy: “We work with AppLovin to deliver ads in our mobile application and other devices and/or platforms. For more information about AppLovin’s collection and use of your information visit: https://www.applovin.com/privacy/”.
Notice and Consent: You must provide visible notice to end users and where necessary obtain a valid, specific, and informed consent from end users regarding the scope of collection, use, sharing, or other processing of data by AppLovin for advertising and related purposes (including serving interest-based advertising and improving the Services, including our AI-powered technologies).

You must correctly integrate the AppLovin SDK and any other Software and correctly collect and pass consent flag values in order to serve interest-based advertising to end users in the European Union, EFTA States, the United Kingdom, the State of California, and other locations as legally required.

AppLovin may provide you access to impression-level data delivered through the AppLovin SDK and any other Software (“Impression Level Reporting”). If you receive Impression Level Reporting, you must obtain legally sufficient consent from your end users before combining, commingling, correlating, associating, or merging any Impression Level Reporting data with personal data or enabling or allowing a third party to, combine, commingle, correlate, associate, or merge Impression Level Reporting data with personal data in any manner that exceeds the purposes authorized by such user consent.
Setting Age-Related Flags: For SDK versions earlier than 13.0, you must set appropriate age-related flag values for end users via the AppLovin SDK and any other Software, as required under any applicable laws or app store policies. As explained below, AppLovin does not knowingly collect personal information from children or serve ads to children.
Honoring Privacy Choices: You must respect all end user- or device-based privacy choices made known to you, including those limiting ad tracking or age gating.
U.S. Multistate Privacy Choices: You are responsible for compliance with the laws of the U.S. states that have enacted comprehensive consumer privacy laws, including the California Consumer Privacy Act, the Colorado Privacy Act, the Connecticut Data Privacy Act, the Virginia Consumer Data Protection Act, the Utah Consumer Privacy Act, and each of their associated regulations, as well as similar consumer privacy laws that may be enacted in the future (collectively, the “U.S. Multistate Data Protection Laws”). If you use the Services in a way that causes AppLovin to collect personal information from residents covered by the U.S. Multistate Data Protection Laws, you must provide all notices, disclosures, and rights required by the U.S. Multistate Data Protection Laws, including by posting appropriate links to allow applicable U.S. state residents to opt out of the sale or sharing of their personal information, limit the use of their sensitive personal information, or exercise other rights. In addition, you must correctly set “Do Not Sell” flag values (or similar flags and other appropriate or required flags) via the AppLovin SDK and any other Software.

Prohibition on Sensitive Personal Data or Protected Health Information

Sensitive Personal Data: You may not include in the data that you share with AppLovin any personal data about an individual’s racial or ethnic origin, political opinions, religious or philosophical affiliation or beliefs, trade-union membership, health, sex life or sexual orientation, criminal convictions or alleged commission of an offense, genetic data, biometric data, government-issued identifiers, financial account information, account log-in credentials, the contents of user communications, precise geolocation information, or any other information that could be considered sensitive personal information under applicable laws. You may not use any feature or functionality of the Services to send, collect, share, track, infer, or identify any sensitive categories of data.
Protected Health Information: AppLovin does not knowingly collect protected health information as defined under applicable laws. You may not provide AppLovin with protected health information or use any aspect of the Services in connection with protected health information.

Prohibition on Children Data or Using the Services for Children or Apps Exclusively Targeted to Children

Publishers may not provide AppLovin with children data or cause that information to be provided via a third party.

Miscellaneous

You may not use the Services in a manner that abuses, exploits, undermines, or otherwise disrupts the Services.

The Services allow for transactions in real time, and bids and offers compete simultaneously against multiple other bids and offers.

AppLovin makes no guarantee regarding the level of impressions of ads, the timing of delivery of such impressions or the amount of any resulting payment to be made.

Enforcement

How to Contact Us

Please contact [email protected] with any questions regarding these Policies.

^*Capitalized terms have the meanings ascribed to them in the AppLovin Terms of Use Agreement, unless otherwise indicated.

AppLovin Policies for Demand Partners Revision – March 7, 2025

Introduction*

General Compliance Obligations

Content Restrictions

a. Prohibited Content

b. Restricted Content

c. Content Prohibited for Minors

General Requirements and Other Standards

General Privacy Requirements

Prohibition on Sensitive Personal Data or Protected Health Information

Prohibition on Children Data or Using the Services for Children

Miscellaneous

Enforcement

How to Contact Us

AppLovin Policies for Publishers Revision – March 7, 2025

Introduction*

General Compliance Obligations

Content Restrictions

Technical Requirements and Other Standards

Third-Party SDKs or Other Software Integrations

General Privacy Requirements

Prohibition on Sensitive Personal Data or Protected Health Information

Prohibition on Children Data or Using the Services for Children or Apps Exclusively Targeted to Children

Miscellaneous

Enforcement

How to Contact Us

Prohibited Content: Harassment & Profanity Revision – March 7, 2025

Prohibited Content: Illegal or Illicit Products Revision – December 30, 2024

Restricted Content: Gambling or Real-Money Apps or Websites Revision – December 26, 2024

Restricted Content: Alcohol or Alcohol-Related Content Revision – Dec 26, 2024

Restricted Content: Health, Wellness, and Pharmaceutical Products Revision – December, 2024

Restricted Content: Financial Services Revision – December 26, 2025

AppLovin Policies for Demand Partners Revision – December 20, 2024

Introduction*

General Compliance Obligations

Content Restrictions

a. Prohibited Content

b. Restricted Content

c. Content Prohibited for Minors

General Requirements and Other Standards

General Privacy Requirements

Prohibition on Sensitive Personal Data or Protected Health Information

Prohibition on Using the Services for Children

Miscellaneous

Enforcement

How to Contact Us

AppLovin Policies for Publishers Revision – December 13, 2024

Introduction*

General Compliance Obligations

Content Restrictions

Technical Requirements and Other Standards

Third-Party SDKs or Other Software Integrations

General Privacy Requirements

Prohibition on Sensitive Personal Data or Protected Health Information

Prohibition on Children Data or Using the Services for Children or Apps Exclusively Targeted to Children

Miscellaneous

Enforcement

How to Contact Us

Introduction^*

Introduction^*

Introduction^*

Introduction^*